Not every product in the market is easily understandable, and that’s okay. Some products or services need demos or materials that will explain how to use them. Educating a market is a difficult ordeal but it’s still possible. Explainer videos are usually short or medium-length videos that essentially do that for businesses. These videos can be posted on a business’ landing page, added to the product description, or featured on their social media accounts. Explainer video production companies are basically video production studios that primarily specialize in creating video content for businesses that need to explain products, services, or topics. They can shoot how products are used in person or even create animation depending on what’s required. These companies are composed of talented editors, cinematographers, directors, and writers that can produce easy-to-understand videos.
List of the Top Explainer Video Agencies
-
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
"They made the process super easy and took care of the end-to-end process."
- Product Marketing Lead, Cybersecurity Company
-
$5,000+$150 - $199 / hr10 - 49Fayetteville, AR
"The end video was amazing, but what blew me away was how easy it was to get to that end product with their team."
- Founder, Lead Cookie
-
$5,000+$100 - $149 / hr10 - 49Baltimore, MD
"They truly went above and beyond to understand the content they were working on."
- Genetic Counselor, Health Care System
-
$5,000+$50 - $99 / hr2 - 9Surrey, Canada
"They felt like partners in our journey, not just a company we had hired."
- CEO, Software Company
-
$10,000+Undisclosed2 - 9New York, NY
"IdeaRocket made our ads fun but also very informative."
- VP of Marketing, Software Company
-
$1,000+$50 - $99 / hr2 - 9Bratislava, Slovakia
"They were super patient with us being their new client."
- Production Manager, Chevalier Advertising
-
$1,000+$25 - $49 / hr250 - 999Alexandria, VA
"The animation was visually stunning and effectively conveyed our mission and impact."
- Founder, SOLIDU
-
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
"They provided careful listening, attention to detail, a sense of aesthetics, and a sense of humor."
- Director, EY
-
$10,000+$150 - $199 / hr10 - 49Rancho Cucamonga, CA
''Their commitment to client satisfaction and artistic storytelling truly sets them apart in the industry.''
- Executive, Software Company
-
$5,000+$100 - $149 / hr10 - 49London, United Kingdom
"They were easy to engage with."
- Head of Product, Retail Company
-
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
"We look forward to working with Astra Motion in the future for our video production needs."
- CEO, PFLB
-
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
"Their level of detail, mindfulness, and follow-through were impressive."
- CCO, ScholarPath
-
$1,000+< $25 / hr10 - 49Chernivtsi, Ukraine
"Verstiuk had incredible project management and I could not find a single fault with their process."
- Head of Business Development, Enterprise SaaS Company
-
$1,000+$25 - $49 / hr10 - 49London, United Kingdom
"Their exceptional quality of work surpassed our expectations."
- Director of Growth, Blockchain Technology Provider
-
$1,000+$150 - $199 / hr2 - 9Miami, FL
"Gisteo’s timely response and competitive pricing really made them stick out. They’re very professional."
- Director of Government Affairs, Nonprofit Membership Organization
-
$5,000+$150 - $199 / hr10 - 49Singapore
"The most impressive thing was the experience and creativity Kasra brought to the project."
- Content Manager, E-Commerce Solutions Provider
-
$10,000+$150 - $199 / hr10 - 49Westborough, MA
''They're the team you want in your corner.''
- Executive, VMware
-
$1,000+Undisclosed10 - 49San Francisco, CA
"They delivered a quality output." "
- President & COO, CHEMEON Surface Technology
-
$25,000+$150 - $199 / hr10 - 49Washington, DC
“They’re hyper-client-centric, so they always try to do what’s best for us.”
- Chief Communications Officer, Zero to Three
-
$5,000+$100 - $149 / hr10 - 49Coimbatore, India
"They listened to feedback, provided valuable insights based on their experience, and delivered the project on time."
- Co-Founder & CEO, Zipstack
-
$10,000+Undisclosed2 - 9Toronto, Canada
“I appreciated how deeply they cared about the outcome; they treated the project as if it were theirs.”
- Manager, Member-Based Organization
-
$1,000+Undisclosed10 - 49Englewood, CO
“eLearning Partners is a team of professionals.”
- Director of Development, MyFirestorm
-
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
"Their team went the extra mile to truly understand our brand."
- Marketing Manager, Tutoring Club
-
$10,000+$150 - $199 / hr50 - 249London, United Kingdom
"We were impressed with Casual’s flexibility and rapid turnaround times — their team was so efficient."
- Marketing Lead, Canopy
-
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
"I think Rip Media did a terrific job understanding and tuning into our needs and creating the product accordingly."
- Head of Product, Biotech Company
-
$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
"They could convey what Ukrainians are dealing with in a very powerful and stunning way."
- Psychologist, Charité - Universitätsmedizin Berlin
-
$1,000+$50 - $99 / hr10 - 49Vadodara, India
"The quality of service, adherence to deadlines, and the value for money provided were exceptional."
- CEO, WildWorks
-
$1,000+$25 - $49 / hr2 - 9Kraków, Poland
"Their customer service is above and beyond anything else we came across on the market."
- Marketing Manager, TrouDigital
-
$5,000+$100 - $149 / hr2 - 9New York, NY
"MultiVision delivered exactly what they promised."
- Marketing Manager, Private Nonprofit
-
$10,000+$100 - $149 / hr10 - 49Atlanta, GA
“The DVI Group quickly understood the project’s goal and ensured everything was spot-on.”
- Chief of Staff, Economic Research & Public Policy Org
-
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
“They are an incredibly talented and flexible group of creatives who are a dream to work with.”
- Director of Events, Bessemer Venture Partners
-
$1,000+$50 - $99 / hr10 - 49Hyderabad, India
''The communication was incredible every step of the way.''
- Head of Growth, ResponseScribe
-
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
"Working with Gardner Productions was wonderful because it felt like they had our back through the entire process."
- Founder & CCO, Bob's Your Uncle
-
$5,000+Undisclosed2 - 9Chicago, IL
“From the beginning, they were an excellent partner for us, and we really appreciated their valuable feedback.”
- Creative Director, Home Chef
-
$10,000+Undisclosed2 - 9Roeland Park, KS
"They are good communicators, produce a quality product, and meet schedule expectations."
- President, Merrigan & Co.
-
$5,000+$150 - $199 / hr10 - 49New York, NY
"They were under an extremely tight deadline, yet they went above and beyond without sacrificing the output's quality."
- Executive Creative Director, PrizePicks
-
$10,000+$200 - $300 / hr2 - 9Chicago, IL
"Bottle Rocket Media is incredibly creative and helps us elevate our ideas into great content."
- Co-Founder, Professional Training & Coaching Firm
-
$5,000+$50 - $99 / hr50 - 249London, United Kingdom
"Their insights into the industry and our target audiences continue to surprise us."
- Chief Marketing Officer, Innowise Group
-
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, United Kingdom
"They did brilliantly in bringing our vision to life."
- Head of Commercial, Future Foundry
-
$10,000+$100 - $149 / hr2 - 9Kraków, Poland
"I was impressed by their artistry and willingness to accomplish the director's vision as planned."
- Writer & Director, A Fairy Tale After All Enterprises
-
$5,000+$100 - $149 / hr50 - 249New York , NY
“They’ve pushed our branding and communications a step further.”
- Head of Product Management, EMSO
-
$1,000+$100 - $149 / hr10 - 49New York, NY
"They're simply the best."
- CEO, Pension & Health Insurance Consultancy
-
$10,000+$200 - $300 / hr10 - 49Baltimore, MD
"The full Storyfarm team is delightful and fun to work with."
- Senior Director, Nonprofit Organization
-
$5,000+$150 - $199 / hr10 - 49Sao Paulo, Brazil
"The whole journey with them was exceptional."
- Product Marketing Coordinator, Tuvis
-
$10,000+$100 - $149 / hr2 - 9Florida City, FL
"Pat Animation was phenomenal to work with."
- Video Producer, Healthcare Company
-
$1,000+$200 - $300 / hr50 - 249Inglewood, CA
"We admire their passion for producing high-quality work that meets the needs of the client."
- Chief Commercialization Officer, Newlight Technologies, Inc.
-
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
"They took the time to learn about our product."
- CEO, Tizzer Services LLC
-
$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
"They make the process as smooth as possible, and the finished product is always outstanding."
- Director of Special Projects, JCRC-NY
-
$10,000+$50 - $99 / hr10 - 49Mission Viejo, CA
“They offer quality outcomes, great customer service, and excellent creativity.”
- Director of Marketing & Communications, Vehicle Products Co
-
$5,000+$150 - $199 / hr2 - 9Sheridan, WY
"We continue to work with them because the entire process feels premium and you get what you pay for."
- Founder & Creative Director, FM Productions
Have questions about hiring a video production company for your explainer video? We've answered some of the most common questions buyers have about hiring a service provider.
An explainer video production company helps companies create easy-to-understand video content for educational and marketing purposes. Services can include anything from scriptwriting, production management, and editing. By partnering with an explainer video production company, you can ensure that your company gets high-quality video content that’s worthy of being posted on your landing pages or e-commerce website. Explainer video production companies help businesses of all sizes create digestible and engaging content that educates viewers on how certain products or services work.
Several factors go into determining the cost of hiring an explainer video company, including the length, type of video, and scale. Typically these companies will work with you to provide an estimate based on your desired outcome and budget limitations, but you should probably expect to pay $3,500 to $5,500 per minute for high-quality videos. Additionally, businesses should consider whether they want to work with an agency that offers other types of video production services because they may incur additional costs. Learn more about how much it costs to hire a video production company in Clutch's Video Production Pricing Guide.
When selecting an explainer video production company, evaluating their background and experience is important. If you’re looking for an agency with a proven track record of success with the type of production or video you desire. Inquire about the scope of services they offer and ask for examples of previous projects they have managed. It is also beneficial to choose one that offers additional services, such as product photography, animation, and testimonial video production.
Working with an explainer video production company on one-time projects or longer-term engagements is possible depending on the scope of services and budget allocated. For businesses looking for immediate results, engaging in short-term campaigns or quick fixes could be beneficial as they could see results faster while still having access to experts who can advise them accordingly. On the other hand, those who prefer long-term commitments are usually preferred by companies that require more than a couple of videos as their product line expands.