Alconost Inc.

BACKGROUND

Please describe your company and your position there.

I'm Head of the Commercial Department at Atlassian Solution Partner in Saint Petersburg, Russia. Our company one of the TOP Vendor at Atlassian Marketplace with solutions for technical and business teams. Our products are used by dozens of big international companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alconost Inc.?

We have several apps for Atlassian Jira and need strong marketing resources for their promotion at the annual Atlassian Summit. We had worked with Alconost in the past and video made by them was working perfectly during the event - catching the attention of passersby and explain in 1-minute essence of the product. So we decided to make new promo videos in a more modern style.

What were your goals for this project?

We wanted to get more attendees to our booth during Expo hours by showing these promos on a big screen. And it worked. We get on 26% more attendees than last year.

SOLUTION

How did you select this vendor?

We've searched for several video production companies before our first approach to promo videos. The Alconost has a reasonable price and a portfolio with video examples very to close to the style we would like to get.

Describe the video(s) and the process in detail.

First was a detailed brief with all information about our company, our market, and the audience of the promo, style, and technical details. Once we filled out the brief, our PM gets the access to our demo booth with the product and spend several days to know the product and does it work to write the script. Then we get the script and spent some days to discuss and correction. After that, we had chosen music and style of animation. In 3 weeks we get ready video.

What was your vendors' project management or feedback process?

We had contacted only with their Project Manager. And all feedback from our team and their team goes through her. We had several rounds of feedback once we were satisfied with the result.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have got a lot of positive feedback from our potentials on the event and even from the other event sponsors. We've increased the number of attendees on our booth for 26% mostly thanks to the video.

How effective was the workflow between your team and theirs?

Their Project Manager was always in touch and lead us to the results holding our team and their team within scope and timeframes. She was very good at broadcasting feedback between our teams.

What did you find most impressive about this company?

They offered a fresh and modern look at video styles and a readiness to hear customer wishes.

Are there any areas for improvement?

Organizational moment - to use some tool to keep and submit all video process in one places.

BACKGROUND

Please describe your organization.

Our company has developed a brain training app available on mobile devices and the web.

What is your position?

I am the head of marketing for the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Alconost?

We needed to create a short promo video for our app.

SOLUTION

Please describe the scope of their involvement in detail.

Alconost produced our video. I had extensive email exchanges with two of their resources, discussing adjustments and requirements.

How did you come to work with Alconost?

Alconost had a booth at a conference that we attended. I met their owner [CEO Alexander Murauski] and decided to work with them.

What is the status of this engagement?

We started working with Alconost in March 2016, after a discussion period of a few weeks. Our project is complete. I would consider using Alconost in the future if I had a need for their services.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have been very happy with the results of Alconost's work. We haven't yet launched the video, so I haven't received any feedback for it.

How did Alconost perform from a project management standpoint?

Alconost delivered the work on time, and the budget was what we agreed on. Whenever I requested a change, it was done quickly.

What distinguishes Alconost from other providers?

I haven't worked on similar projects in the past. Price and quality were the main reasons for selecting Alconost. Their competitors gave us quotes that were three to four times higher.

Is there anything Alconost could have improved or done differently?

We worked based on a script that we modified along the way. I would have liked to have multiple alternatives for different elements of the video. 

BACKGROUND

Please describe your organization.

Our company develops and sells project management software.

What is your position?

I am the owner of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Alconost?

We needed to create a video that would showcase our product and its capabilities.

SOLUTION

Please describe the scope of their involvement in detail.

Alconost produced our video. We went through several revisions of the video script, involving our team as subject matter experts. We have also used them for product translations. Alconost provides one translator per language.

How did you come to work with Alconost?

We have been working with Alconost for many years, so it's hard to say. I think that we found them through a word-of-mouth referral.

What is the status of this engagement?

We started working with Alconost in 2004 and contact them every six months for product translations. Our video production was a one-time project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We measure conversion rates for our websites – from visitors to trial accounts. After we added the video on our home page, the trial conversion went up by 12 percent.

How did Alconost perform from a project management standpoint?

Alconost always delivered work within time and budget. We use our own project management tool for the collaboration.

What distinguishes Alconost from other providers?

I appreciated the level of communication offered by Alconost. They kept us informed about every single detail, not leaving anything to chance. Any questions were always clarified, and we were kept up-to-date with every stage of the video production project.

Is there anything Alconost could have improved or done differently?

I can't think of anything.

BACKGROUND

Please describe your organization.

My organization is called PushCrew. It's a tool that lets websites send push notifications.

What is your position?

I am the marketing manager here.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Alconost?

Initially, our idea was to create some sort of company video that exhibits our brand and shows people what it is all about. We wanted to use it for YouTube advertising.

SOLUTION

Please describe the scope of their involvement in detail.

I was talking with my account manager, and I gave her a brief of what we needed. Then, we worked on creating the concept for the video. They created the first draft of the script, and we had a couple of minor adjustments. They did the animation, editing, and voice-over work – everything related to the video was done by them.

How did you come to work with Alconost?

I got in touch with them because we had reached out to them earlier for an earlier product. PushCrew is part of a company called Wingify, which has another product called VWO that Alconost produced a video for. My CEO suggested that we try them, so I reached out through their website contact form. When we were evaluating providers, there were three things we cared about: the quality of past work, whether they had worked with products like ours, and the cost. All the other vendors had some problems in one of those issues. Either they were too costly or they hadn't worked with a brand like us. Alconost was well within our budget, plus they had worked with SaaS [software-as-a-service] products like ours in the past. That is why they ended up as our choice.

Could you provide a sense of the size of this initiative in financial terms?

The entire project was less than $5,000

What is the status of this engagement?

The project took around one month and is completed.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Once we put the video on our site, it began performing better. We began doing YouTube advertising with the video, which got many views, and a number of people reached out to us to say they liked the video.

How did Alconost perform from a project management standpoint?

Alconost's project management was good. I was impressed. They were very prompt in all of their interactions with us. They would share ideas during the scripting stage and were just generally very accommodating in all respects.

What distinguishes Alconost from other providers?

It was a very positive experience. I have worked with many other video companies, but I can say they were very accommodating, flexible and good in project management. We got it done on time, and a large part of that credit goes to them.

Is there anything Alconost could have improved or done differently?

This is a minor issue but thought the graphics could have been a little better on the first draft. Maybe we didn't communicate well on the visual presentation.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of Ecwid by Lightspeed

Describe what your company does in a single sentence.

POS and e-commerce software provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alconost Inc. to accomplish?

• To make a new video for social media
• To refresh existing videos

SOLUTION

How did you find Alconost Inc.?

WOM

Why did you select Alconost Inc. over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Alconost prepared a script and a storyboard for the video. They also helped with voice-over recording. They worked on our illustration references and animated them. A summary of key deliverables: 

• a 20-second animated video in different resizes for social media (1x1, 9x16, 16x9)
• subtitles in EN and translations for different languages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got all the videos that we wanted. They fit great into our evergreen Meta and Google ad campaigns. They are still running, so we cannot provide the final numbers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was great! All tasks were thoroughly discussed with us, all assets were delivered on time. Communication and time management were among the best part of this project.

What was your primary form of communication with Alconost Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

Great corporate culture! They are proactive, good listeners, and always ready to help.

Are there any areas for improvement or something Alconost Inc. could have done differently?

Demonstate more expertise.

BACKGROUND

Please describe your company and position.

I am the CMO of Ubet

Describe what your company does in a single sentence.

iGaming, Betting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alconost Inc. to accomplish?

• video clip

SOLUTION

How did you find Alconost Inc.?

Online Search

Why did you select Alconost Inc. over others?

• High ratings
• Good value for cost

How many teammates from Alconost Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a task, to uncover the essence of the application. To reflect specific aspects and benefits. We got a beautiful animation, clear. chronology.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Quality. 
• Creativity. 
• Simplicity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was great!

What was your primary form of communication with Alconost Inc.?

• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to find solutions in a complex situation

Are there any areas for improvement or something Alconost Inc. could have done differently?

Maybe it would be more convenient if the presentation of the video was online with commentary by the creators.

BACKGROUND

Please describe your company and position.

I am the Developer of Mir

Describe what your company does in a single sentence.

We create computer games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alconost Inc. to accomplish?

• To create main trailer for our game

SOLUTION

How did you find Alconost Inc.?

• Online Search

Why did you select Alconost Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Alconost Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At the moment we have demoversion of the game. It was a lot of gamedisgning, coding, painting. Also we have page in steam market https://store.steampowered.com/app/2076450/Freenergy/ Thinking about searching publisher.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We got new trailer, but it's little time has passed, we hope our game population will be increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Оn time, but default time period was not small (1 mounth for 1 trailer).They often showed me current result, and add/change something if we ask.

What was your primary form of communication with Alconost Inc.?

• Email or Messaging App

What did you find most impressive or unique about this company?

I cant tell about something impressive or unique. Such cooperation (buying a trailer) is rare for us, but they did all well and on time, so it's the most important than can be

Are there any areas for improvement or something Alconost Inc. could have done differently?

May be working faster, but for us that temp is OK anyway.

BACKGROUND

Please describe your company and position.

I am the Localization Product Manager of BRAEVE

Describe what your company does in a single sentence.

Game Publisher

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alconost Inc. to accomplish?

• Voice over

SOLUTION

How did you find Alconost Inc.?

Online Search

Why did you select Alconost Inc. over others?

• Pricing fits our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

We greatly appreciated your support in accommodating voice-only recordings and the thorough follow-up in casting voice actors. It was immensely helpful. Thanks to your prompt feedback, the project proceeded smoothly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Professional follow-up and quick feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliver result very quickl, and respond to my needs quiet friendly and in a professional way.

What was your primary form of communication with Alconost Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

Their supportive approach was what impressed me the most.

Are there any areas for improvement or something Alconost Inc. could have done differently?

The payment system needs to be improved. Do not ask sender's information in every detail even after the basic payment info is given.

BACKGROUND

Please describe your company and position.

I am the Head of Content Marketing of Observable

Describe what your company does in a single sentence.

Observable is a data collaboration platform, helping teams at more than 150 organizations such as Stitch Fix, Trase, The Washington Post and MIT make better business decisions using data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alconost Inc. to accomplish?

• create video animation

SOLUTION

How did you find Alconost Inc.?

Referral

Why did you select Alconost Inc. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Alconost Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

2 animated ads, 30 second each. Deliverables: mp4s, component pieces.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 2 mp4s.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Alconost team responded in a timely and professional way to all our requests. They delivered great video production services. Highly recommend.

What was your primary form of communication with Alconost Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Responsiveness, ability to understand our goals and create assets that align with our needs, staying on schedule, professional.

Are there any areas for improvement or something Alconost Inc. could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO of Salute Solutions Oy

Describe what your company does in a single sentence.

eMobile solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alconost Inc. to accomplish?

• attract users
• inform about app functions

SOLUTION

How did you find Alconost Inc.?

Online Search

Why did you select Alconost Inc. over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Alconost Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Make a short video to demonstrate an example of using the application

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The video was popular and received positively by the audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was easy and pleasant to work. All deadlines were met

What was your primary form of communication with Alconost Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

The developers of the video made interesting suggestions and improvements.

Are there any areas for improvement or something Alconost Inc. could have done differently?

I think not, I have no such ideas