Casual

Please describe your company and your position there.

I'm the Brand Manager of an online betting brand. We offer bettors a view of what's to offer from the full betting market.

For what projects/services did your company hire Casual?

We were looking to produce a video advert as part of an upcoming marketing campaign and didn't have the resource in-house to achieve that ourselves. Our tight timeline also meant we were limited on options so looking to work with a production house that could move quickly.

How did you select this vendor?

We'd gathered a shortlist of agencies and production houses we might look to work with at some point and Casual were one of those. Having spoken to a few candidates for this project we decided to work with Casual - they were a good balance of enthusiastic and realistic about the project in the context of our timeline and budget and we knew they could hit the ground running.

Describe the scope of their work in detail.

After our initial chat we had a kick-off meeting for the project and were assigned a producer. We were provided with a clear schedule to show when edits would land and feedback rounds would occur and quickly moved onto drafting up a script and gathering assets.

What was the team composition?

We've worked closely with a few producers and were invited to attend an edit in person so spent a full day with the editor which was invaluable. The team have worked closely with myself and our in-house creatives throughout.

Can you share any outcomes from the project that demonstrate progress or success?

The campaign has only just gone live so it's not possible to give performance metrics at this stage, but the internal feedback on the output has been very positive.

How effective was the workflow between your team and theirs?

The process between teams has been seamless. We've mainly communicated over email and adding comments to videos on Vimeo links which has proved to be very efficient. For anything that needed a more detailed discussion, the team were always happy to jump on a call.

What did you find most impressive about this company?

Their efficiency and communication stood out. Considering the tight schedule we demanded, we're very happy with the output. They were also very resourceful, filming shots in their studio using members of their team rather than actors. That really brought the piece to life without breaking the bank.

Is there any area for improvement or anything that could have been done differently?

Nothing that comes to mind.

Please describe your company and your position there.

I'm the Director of Marketing at CNA National. We are an industry-leader in the F&I protection products space within the automotive marketplace.

For what projects/services did your company hire Casual, and what were your goals?

We were tasked with creating video content that elevated the brand and delivered a new product to the marketplace.

How did you select this vendor and what were the deciding factors?

Deciding factors included a mix of 3d animation capabilities and their prior body of work. The samples of work they provided were very impressive.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began the process with a discovery meeting. Shortly after the discovery meeting, we began collaborating on the voiceover script and storyboard. Filming was held locally in Arizona with one of our dealership partners. The final output file was delivered in early January with both live action and 3d animation that has truly separated us from other providers in the marketplace.

Who did you work with and what was the feedback process like?

We worked with with an executive producer and producer on the Casual Films team. Feedback was delivered during Zoom meetings, phone calls, and over email throughout the duration of the project. Their team was extremely responsive and accommodating to our needs.

Can you share any outcomes from the project that demonstrate progress or success?

At this time, our video has only been viewed by a select audience but I can say that the impression both externally and within our walls has been significant. This video has set the standard for what's possible and it will elevate our brand.

Describe their project management style, including communication tools and timeliness.

The team produced project timelines and working documents that we were able to collaborate on. The collaboration was extremely appreciated and gave us full transparency into next steps.

What did you find most impressive or unique about this company?

Their flexibility was most impressive. They are willing and able to accommodate revisions without any sort of push back or hesitation. That was truly refreshing.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind. We hope to work with them again soon.

Introduce your business and what you do there.

I’m the marketing lead at Canopy, an AI security system for trucks and vans.

What challenge were you trying to address with Casual?

We wanted to create a trailer video for our company.

What was the scope of their involvement?

Casual produced a video for us from scratch. They handled the entire process, from pre- to post-production. They helped us with scriptwriting, storyboarding, audio mixing, filming, etc. They also provided their own equipment and studio.

How did you come to work with Casual?

We found out about them through LinkedIn.

How much have you invested with them?

We spent around $70,000 on this project.

What is the status of this engagement?

We worked together on this project from December 2022–January 2023.

What evidence can you share that demonstrates the impact of the engagement?

Casual has already delivered the video. We haven’t published it yet, but the internal feedback has been really positive. We plan to post the video on our website and social media channels, including YouTube.

How did Casual perform from a project management standpoint?

They were really responsive; they always replied to us in a timely manner. We communicated with them via email and phone calls.

What did you find most impressive about them?

We were impressed with Casual’s flexibility and rapid turnaround times — their team was so efficient.
 
Are there any areas they could improve?

I honestly can’t think of anything that Casual could’ve improved on. They did an excellent job overall, and we had a great experience working with them.

Introduce your business and what you do there.

I’m the growth marketing lead for Canopy, an AI security system for trucks and vans.

What challenge were you trying to address with Casual?

We required some creative content, so we hired Casual to help us produce a video.

What was the scope of their involvement?

Casual produced a video for us from start to finish. Their scope included planning, scriptwriting, storyboarding, execution, editing, sound mixing, and the final delivery of the video. This was a filmed video featuring a number of our offices, so it serves as a company trailer to support our recent launch to market.

How did you come to work with Casual?

I found them on LinkedIn and connected with someone from their newly opened Chicago office.

How much have you invested with them?

Although the initial quote was around $60,000, the final bill was close to $70,000 due to some changes.

What is the status of this engagement?

We worked together from December 2022–January 2023.

What evidence can you share that demonstrates the impact of the engagement? 

The video is not live yet, but our internal feedback has been very positive. We plan to post it on our website, our social media channels, and YouTube. Overall, Casual was really great, and we had a very positive experience.

How did Casual perform from a project management standpoint?

The entire process was great. Casual was always on the ball and very efficient. Additionally, they were very flexible regarding some last-minute changes from our side. We communicated via phone and email, and Casual was very responsive. They always came back when they promised or before.

What did you find most impressive about them?

Casual strengths included their flexibility and their fast turnaround times. Still, their main strength was their communication; they were very efficient at communicating.

Are there any areas they could improve?

There’s nothing Casual could improve on; everything was excellent.

Do you have any advice for potential customers?

I don’t have any particular advice; just work with them!

Introduce your business and what you do there.

I’m the global head of communications at a giant produce company.

What challenge were you trying to address with Casual?

We needed a company that could produce a corporate video that featured the global footprint of our company.

What was the scope of their involvement?

We hired Casual to produce a seven-minute-long corporate video for us. They were tasked with writing the script, shooting footage, and handling all pre- and post-production work. I provided them with a few staff from each region as well as our massive library of photo and video assets. We went on a field shoot with them for additional elements that we needed. They also provided us with six voiceover options to choose from based on the very specific voice that we needed for the video.

We’re using the video as a marketing asset and for high-level business meetings, events, and recruitment purposes. It’s also posted on our company website and LinkedIn profile.

What is the team composition?

I worked directly with three people from Casual.

How did you come to work with Casual?

I found Casual through Clutch.

How much have you invested with them?

We spent around $50,000 on this project.

What is the status of this engagement?

We worked together from August–November 2022.

What evidence can you share that demonstrates the impact of the engagement?

The final video has been well-received. Every one of our regions wants us to translate the final video into their own language so they can use it for recruitment. I’m looking to continue working with Casual to transcribe and translate the video into multiple languages.

How did Casual perform from a project management standpoint?

Casual performed well in terms of project management. They were quick to implement edits and requests and were highly receptive to our feedback. We had a lot of edits and stylistic preferences, and they were incredibly patient with us throughout. They were also always on top of deadlines and stayed within budget. 

Above all, my favorite thing about working with Casual was their responsiveness. They always responded to all of my emails within an hour. They were also incredibly transparent with the changes in the budget and timeline. Overall, everything went smoothly, and it was very easy to work with them.

What did you find most impressive about them?

Casual did precisely what they said they would do, and they did everything right. We also appreciated their responsiveness and transparency. There was never any confusion with anything.

Are there any areas they could improve?

No, they did a great job.

Introduce your business and what you do there.

I’m an account manager at ReflexGroup, a marketing agency. We do different things, including branding, event production, and video and photo content creation for social media. In my position, I keep the flow of communication between vendors, clients, and our agency.

What challenge were you trying to address with Casual?

We needed help with video production.

What was the scope of their involvement?

Casual helps us with our video production and photography needs. The first project we worked on with them was completely remote. Our agency is based in New York, but we had a project in Los Angeles, so Meghan (Producer) connected us with a team there. With their help, we produced some video content with two celebrity ambassadors for our client.

Initially, we came to Casual with a concept for the video and a mood board, and we talked with their videographers to discuss what was realistic and what wasn’t about it. We also talked about how they would shoot the video to achieve what was on our mood board. 

After that, we had an all-day video shoot, and Casual handled everything. They captured the raw footage with the brand ambassadors. Then, they were in charge of the entire postproduction process, which included editing and having several rounds of revisions. We iterated on how we wanted the video to look regarding its colors, lighting, and speed; we essentially gave them the overall creative direction.

The first project has led to a couple more video production projects with similar scope, also based in Los Angeles. These videos have been posted on Instagram. We finished some work recently, and we will work together again soon.

What is the team composition?

Although we’ve worked with a lot of people from Casual because their video production crew is big, Meghan is my main point of contact. I’ve also worked with Frank (Executive Producer), Efa (Producer), and another producer.

How did you come to work with Casual?

We found them on Google.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in March 2022, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We measure our success in two ways. Firstly, our client is very happy with the videos and photos produced by Casual; secondly, we keep coming back to them for more projects. Both of those facts demonstrate that Casual does good work.

How did Casual perform from a project management standpoint?

Casual excels at pivoting on last-minute changes regarding budget, timeline, and scope. Their prices are very fair, and they deliver great work. Additionally, the remote project was really smooth, and their communication was excellent. We typically communicate via email and Google Meet, but we’ve also used WhatsApp.

What did you find most impressive about them?

Casual is very well-connected in many different cities across the US, which is impressive. Moreover, they’re really gracious about last-minute changes — they’re ready to change on the fly with us, which is very helpful.

Are there any areas they could improve?

I can’t think of anything Casual could improve on.

Do you have any advice for potential customers?

Reach out to them and see if they can collaborate with you. Their team is great at sending pictures while they’re shooting so that you can keep track of how everything is going. Leverage that; it is a good way to engage with them.

Please describe your company and your position there.

My name is Jasmine. I work for Quizrr, an ed-tech company as a Program Manager. Our product is a digital training tool used to educate on human rights, workers right, ethical recruitment among other topics. Our tools target factory workers and management in supply chains worldwide. The material is delivered by short engaging films followed by quiz questions to enhance learning.

For what projects/services did your company hire Casual, and what were your goals?

We have worked with Casual Films to create 4 Films

How did you select this vendor and what were the deciding factors?

After researching and interviewing production companies, we felt that Casual Films was a great choice. After working with them, we are beyond happy and would love to work with them for future projects.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Pre-Production:

• Communication skills: Clear communication, easy to collaborate with
• Listened to our needs: Several suggestions on locations and casting options until we found the right ones
• Hard to find people with American accent but you continued until we found the perfect ones
• Gave great input: While being able to listen to our needs, you have been great at giving us input. For example, when recommending us to choose some actors for casting, suggesting to change the scripts.
• Engaging: Felt like you were an extended part of the Quizrr Team
• Proactive: Reaching out when you thought that the wether would be bad and coming with multiple suggestions on how to solve it. Also, when the team gave us an example picture of how we could furnish the office space for Scene 1 to fit the setting. Production
• Communication skills: Easy, kind and clear communication
• Walking us through the scenes, setting and schedule for the day
• Solutions-oriented: The mindset was that nothing was a problem, and everything could be solved. For example, when one of the extras had only brought ripped jeans and you quickly found a pair of trousers that he could borrow as well as how we could fix the films, so it was not shown. Also, when the ambulance came for Ariels knee and we still were able to continue.

Post-Production:

• Cooperative: You have been very cooperative and open to implement feedback when we have had our feedback rounds. It has been such a great experience!
• Communication skills: The communication has been great – you have answered quickly, given updates, quick turnaround time etc.

Final Delivery & General Feedback:

• The films look so great and we are beyond happy with the results!
• We would love to work with you again
• If you ever need a client reference, you can always ask us!

Who did you work with and what was the feedback process like?

We worked mainly with David, Pablo, Emiliano, and Arianna. They were a dream team and I would love to work with all of them soon again!

Can you share any outcomes from the project that demonstrate progress or success?

The films look wonderful!

Describe their project management style, including communication tools and timeliness.

I have gone into details under "Describe the video(s) and the process in detail, including the project steps and all stages of production."

What did you find most impressive or unique about this company?

- Their communication skills (proactive, kind, easy to collaborate with and wonderful people) - Skill set (the films look beyond amazing) - Quick turnaround

Are there any areas for improvement or something they could have done differently?

To be honest - I feel like everything has gone sooo smoothly! The process has been 10/10!

Please describe your company and your position there.

Head of the Commercial,Media and Entertainment Practice Member of Marketing Committee

For what projects/services did your company hire Casual, and what were your goals?

We wished to create some compelling content to promote the firm and the people in it

How did you select this vendor and what were the deciding factors?

We shortlisted 2 prodiuction companies who were know to us and selected Casual/APV because it seemed to have the better experience and seemed to understand what we were looking to achieve

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We were very clear about what we wanted and did not want We wanted -black and white content -not shot anywhere near the interior of a law office -which didn't talk about the law or our experise -short form (90 seconds or less) episodic

Who did you work with and what was the feedback process like?

In pre-production we worked with Mark Erder and Thomas Elliot On the shoot we worked with Thomas and a team of 3 on location Post-production and the content marketing strategy was all Thomas

Can you share any outcomes from the project that demonstrate progress or success?

We received very positive feedback from everyone who watched the episodes, both direct and via social media platforms.

Describe their project management style, including communication tools and timeliness.

Thomas was the project lead and was very repsonsive on both email and DM at every stage of the project

What did you find most impressive or unique about this company?

Thomas has a weatlh of experience to draw upon If there was a problem (and there were not many) he had thought about it and presented it and possible solutions

Are there any areas for improvement or something they could have done differently?

Some of the story lines for the episodes might have been better but it was difficult for some of the subjects who were reticent to share more Perhaps if we had a little more time,we could have made them more comfortable sharing more

Please describe your company and your position there.

I am Director, Global Retail Communications for a jewelry company

For what projects/services did your company hire Casual, and what were your goals?

We asked Casual Films to produce a series of films about a very special employee event we held in London to celebrate the winners of our Global Brilliance Competition.

How did you select this vendor and what were the deciding factors?

I had worked with Casual Films previously and I know how good they are. Incredibly bright, talented, creative and professional. And still deliver consistently on time and on budget. Their deep knowledge of filming in both London and New York (as well as other cities!) are a particular asset.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It was a four part video project that included creating sizzle reels for internal use and social assets that attendees could post on external social media.

Who did you work with and what was the feedback process like?

I worked with Emily, Jo and other members of the Casual Films team. They were super easy to work with. They shared incredible insights that helped me deliver a better product and were flexible and professional throughout the many round the clock shoots.

Can you share any outcomes from the project that demonstrate progress or success?

We received tremendous social media coverage and extremely positive feedback from our internal audience.

Describe their project management style, including communication tools and timeliness.

Their communication style is excellence. They provide very clear documents throughout, so you know exactly what to expect in terms of process, timing, budget and delivery. They also communicated excellently onsite with all stakeholders as we navigated a dozen shoots in different locations throughout the week.

What did you find most impressive or unique about this company?

They are truly excellent across the board. They are a very skilled strategic partner who brings great content and creativity to the project, and this is complemented by their outstanding project management and execution.

Are there any areas for improvement or something they could have done differently?

Working with them was a truly enjoyable experience AND delivered an excellent creative product. I thought they did an incredible job and wouldn't ask them to change anything.

Please describe your company and your position there.

I'm the Marketing Manager for a SaaS product that helps connect millions of volunteers to events and causes they're passionate about through our workforce management technology.

For what projects/services did your company hire Casual Films, and what were your goals?

Our latest product is a first of its kind, which we felt needed a animated video to help support our messaging and effectively convey how our product helps our stakeholders. Our goal was for anyone to be able to watch this video, and understand the 'big picture thinking' of our product and how it differentiates from our other products in market.

How did you select this vendor and what were the deciding factors?

We did some online research regarding a suitable animation company and were impressed by Casual Films previous work. We felt that their style suited our brand and were impressed when we connected with them in person.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started the process with a discovery call. Once we agreed on what the project would look like and the timeframes, Casual Films commenced work on the script, visual mock ups, voice overs and final edits. We really liked as we progressed through each step we were able to provide feedback and make changes.

Who did you work with and what was the feedback process like?

We had the pleasure of working with Lexi who was brilliant! She was extremely accommodating and worked with us on any amendments to ensure that we felt comfortable and happy with the end result.

Can you share any outcomes from the project that demonstrate progress or success?

No - not live currently.

Describe their project management style, including communication tools and timeliness.

As mentioned above, the Casual Films team was great to work with. From the outset she provided a project plan so that expectations with regards to milestones and deadlines were clear. Her communication was always quick and helpful!

What did you find most impressive or unique about this company?

There was nothing we weren't happy with.

Are there any areas for improvement or something they could have done differently?

No