Casual

BACKGROUND

Please describe your company and your position there.

I am the social impact and partnerships manager for a global health and hygiene company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual Films?

We wanted a short film to accompany the launch of our new social impact strategy.

What were your goals for this project?

We wanted the film to celebrate our social impact achievements last year, in which our colleagues could take pride.

SOLUTION

How did you select this vendor?

I met Casual Films when they came to our office for another pitch. I was impressed with the creativity of their proposal and the friendliness of their team.

Describe the video(s) and the process in detail.

I provided existing video footage and bullet points for a script and they followed up with two creative approaches. Once we selected an approach, they presented a content and project plan and produced the film.

What was your vendors' project management or feedback process?

I worked primarily with a manager who kept the project on track and provided guidance—for example, when we had too much copy for the film. I think we had two rounds of feedback, but we didn’t need many corrections after the first cut.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re preparing to share the film shortly. We were pleased with their execution.

How effective was the workflow between your team and theirs?

We were very satisfied with their project management. We communicated through email.

What did you find most impressive about this company?

The team was great to work with. They understood our brief, met our expectations, and had a great creative approach which was also in line with us as a company.

Are there any areas for improvement?

No, we’re very satisfied.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at ThirtyThree, an employer marketing and communications business. We help companies brand themselves as an employer. Our marketing and communications services help them attract, retain, and engage the right talent.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Film is a substantial part of executing our marketing strategies. Since we didn’t have this capability in-house, we needed to forge a strong partnership with a professional. We wanted a company that could collaborate effectively and deliver what our clients are looking for.  

SOLUTION

What was the scope of their involvement?

Casual Films created about 100 unique videos for our use. They’re not the type of film company that just reproduces the same thing over and over again. They worked closely with us to understand each of our distinct clients, which range from investment banks and the big four accounting firms to cutting-edge brands in retail and technology. Their keen grasp of our clients’ identities and goals helped us deliver the appropriate film solution for each one, which is the real beauty of our partnership.

Projects we’ve done together include animations, interactive and day-in-the-life films. We’ve also produced corporate films in the talking head style, which are the most appropriate for some of our more conservative clients. 

What is the team composition? 

We work with five teammates or more depending on the scope.

How did you come to work with Casual Films?

I looked for a film partner when we first started working in New York. We had worked with Casual Films from our London office, where they came highly recommended. They wanted to start working in the U.S. as well, so we continued our partnership. 

How much have you invested with them?

We’ve spent between $200,000–$999,999.

What is the status of this engagement?

We’ve been working together since 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients consistently express that they’re very happy with the products we deliver with Casual Films’ help and that they want to continue working together. Retention has been a significant part of our high level of client satisfaction. 

We receive positive viewing and click-through rates. Just recently, we completed a large project for one of our technology clients. The CEO wrote us an email saying how thrilled he was with the film. 

How did Casual Films perform from a project management standpoint?

Casual Films is a real partner. They help me meet tight deadlines that are not always ideal. The team will even work late when necessary to help us get the work done. They make sure that their products are always excellent.

What did you find most impressive about them?

We’ve formed a genuine partnership and really help each other out. Whenever we work together, Casual Films feels like an extension of our business.

Are there any areas they could improve?

No. Casual Films offers an amazing opportunity. They’re a team of talented people and are growing across the U.S., UK, and probably parts of Europe. I’m really happy to have them as a partner.

Do you have any advice for potential customers?

Have a clear understanding of what you want to achieve. Make sure to understand your objective, audience, and the key messages you want to express. These are the agency or client’s responsibility to define, rather than that of the film company. If you have a good, strong brief, Casual Films will do a brilliant job of bringing it to life in creative ways.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Teach First. We’re a charity that focuses on recruitment in schools. My role is to support and create communications that attract people to teacher training programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

We were branching our recruitment efforts into videos. We’re becoming a digitally focused company, so we needed content that would engage and excite audiences. We want our organization to appear more current and make teaching an attractive profession.

SOLUTION

What was the scope of their involvement?

Casual Films took on the project from start to finish. We proposed the problem and briefed their team on what we wanted. They came back with ideas, and we picked one that fit within our budget.

The video was part animation, part live action. I accompanied their production team to film at a school for a portion of the live action segment. Their team storyboarded and created a fully integrated film for our company. They also cut down versions to post on our social media channels.

What is the team composition?

I had two dedicated staff members. One focused on animation, and the other took the lead on live action.

How did you come to work with Casual Films?

We’ve worked with Casual Films before. A couple of years back, we were working on a campaign, and their team was recommended to our company. We had other companies pitch to us, but Casual Films’ ideas, flexibility regarding budget, and attentiveness made them stand out. We felt confident that their team would provide more than others.

How much have you invested with them?

We’ve spent around £26,000 (approximately $33,439 USD).

What is the status of this engagement?

We worked with Casual Films on this project from August-November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video just went online. Across the board, we’ve received excellent feedback, but no exact metrics yet.

How did Casual Films perform from a project management standpoint?

Casual Films has a team of creative thought leaders. Their project management was excellent. Without a doubt, their team was clear about timelines, and when they needed feedback. They were terrific at responding to difficulties. Working with children and being reliant on schools can be tricky; their team was flexible to that. Their team dealt with problems quickly.

What did you find most impressive about them?

Their quality of ideas. Casual Films’ team is highly creative and work to understand their assignment. They’re a strong creative agency. Equally, working with them is excellent. Their team always delivers, and never puts up a fight. Working with Casual Films is easygoing.

Are there any areas they could improve?

Casual Films did fantastic work. They could’ve pushed us more when it came to deadlines.

Any advice for potential customers?

Customers should be open to their ideas even if they are unexpected. Trust in the endgame. There were points in the process where I didn’t know how things were going to work. In the end, the final product was better than expected. You have to trust that Casual Films knows what they’re doing.

BACKGROUND

Introduce your business and what you do there.

I'm a brand activation officer at St. John Ambulance. We’re a charity organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Every year, we have an annual awards ceremony dedicated to celebrating everyday heroes. We wanted to demonstrate how everyday heroes can make a remarkable impact, so we were looking for a company to create some videos for us.

SOLUTION

What was the scope of their involvement?

They created nine interview-style videos. The films are made in the form of case studies, bringing to life the stories of everyday heroes. Each video is about two and a half minutes long.

What is the team composition?

We mostly worked with a producer and our account manager. We also met with a filmmaker on the days of the shoot.

How did you come to work with Casual Films?

Casual Films produced all films for our previous annual awards, so they already knew our brand. We were impressed with their videos, so we went back to them for this project.

How much have you invested with them?

We spent £25,000 (approximately $32,000) on nine videos. Last year, they created six videos and it cost us £15,000 (approximately $19,250).

What is the status of this engagement?

The project started in June 2017 and it was completed in September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos are very emotive and the people who viewed them for the first time at the awards ceremony were really moved. That also helped our cause as a charity. The videos are doing great across all the social media channels, and one video even went viral.

How did Casual Films perform from a project management standpoint?

They met all of our deadlines. They knew what they were doing, so we didn't have to worry about the project at all.

What did you find most impressive about them?

They genuinely care about producing a high-quality product that meets your needs. We were not just another client for them.

Are there any areas they could improve?

We're a charity, so it'd be great if things were cheaper. But they were worth it.

Do you have any advice for potential customers?

Let them take as much control as possible. We let them work directly with our finalists and get the stories from them. When we're not trying to control them, they can do their job better.

BACKGROUND

Introduce your business and what you do there.

I'm the brand and planning manager at Breast Cancer Now, the largest research charity organization for breast cancer in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

We wanted to do a brand advertising campaign that included short videos to raise the profile of our organization.

SOLUTION

What was the scope of their involvement?

Casual Films worked on all the creative assets for our advertising campaign, including about eight short films that included interviews of people who had experienced breast cancer. They also designed banners and created various posts for our social media pages. 

Working closely with our team, they helped develop an overall media strategy after a comprehensive brief of our organization's goals and brand guidelines. For the next campaign, they'll reuse footage from the first campaign, editing it to create new short films.

What is the team composition?

We worked directly with two main points of contact, as well as a couple additional staff during shoots.

How did you come to work with Casual Films?

They were recommended to me by a colleague who had worked with them at a different charity.

How much have you invested with them?

We invested about £50,000 (about $65,000 USD).

What is the status of this engagement?

The campaign ran from September 2017–August 2018, but we're about to start another campaign with them this month (November 2018).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Casual Films successfully increased our overall brand awareness over the course of the campaign. We saw an increase across the board in video views, users signing up for newsletters, Facebook likes, and engagement.

Every time we filmed a new video, we were able to learn from the experience and make the next better. They did a great of incorporating any feedback and making improvements throughout the process.

How did Casual Films perform from a project management standpoint?

The producer I worked with was spot on; his organizational skills are second to none. The rest of their team is also very professional and lovely to work with.

What did you find most impressive about them?

They're very creative and passionate about what they do. We're also very happy with the way they manage projects and are willing to work with a smaller budget, giving us a great value at an affordable rate.

Are there any areas they could improve?

No. I've been very impressed with them and recommended them to others.

Do you have any advice for potential customers?

Provide their team with clear requirements and a detailed brief of the project.

BACKGROUND

Introduce your business and what you do there.

I’m the creative lead for Mitie. As a facilities management company, we help businesses manage their buildings so they can focus on doing what they do best. For example, we’re often in charge of hiring and overseeing security, catering, and janitorial staff members.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Our company was looking to form partnerships with a variety of creative companies so we could provide our clients with a multitude of services based on their individual needs. We hired Casual Films for their video production expertise.

SOLUTION

What was the scope of their involvement?

Like a lot of businesses, we’re in the middle of a digital transformation. We’re launching an online platform and wanted Casual Films to create promotional videos for the product. After our initial meeting, we introduced them to the platform and they came back with three ideas regarding potential options for the video. Those contributions consisted of a version built from my ideas and then two unique pitches. It’s difficult to create captivating ads geared toward our industry, but we asked them to deliver something that stands apart from most of the marketplace.

While the ideas Casual Films come up with were brilliant, the story they wanted to tell didn’t quite work. I worked with another colleague to develop a scenario that would benefit from their creative execution. Melding the two elements together enabled Casual Films to deliver excellent products. Our partnership with them facilitated the project’s success.

They led the production, filming, and post-production processes of two marketing videos. During the project, they also created a behind-the-scenes video. Additionally, they edited some of the footage into segments that we can publish on social media. Overall, we received a lot of assets from the one project.

What is the team composition?

I’d mostly interact with an account manager, the director, and a creative contact. They also made additional resources available as needed.

How did you come to work with Casual Films?

Several companies approached my director. He tasked me with filtering through each contact to find a reputable firm. I looked at the showreel Causal Films provided, and it stood apart from the other agencies. I asked them to come in for an introductory meeting, and the engagement evolved from there.

How much have you invested with them?

The project cost £60,000 (approximately $77,000 USD).

What is the status of this engagement?

Our involvement with them took place from June­–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only recently launched a marketing campaign that utilizes the videos Casual Films produced for us. However, the videos have generated more LinkedIn profile views than we’ve ever experienced as a company. We’ve likely broken the previous record four or five times over at this point. Using snippets of the videos on various social media platforms has increased website traffic and conversions by a significant margin. Their deliverables have been out for less than a month and have already impacted our company.

How did Casual Films perform from a project management standpoint?

Their team honored our proposed timeline throughout the entire production process. They hit every mark seamlessly and are open to project changes. They’d pick up the phone whenever we’d call and communicated via email frequently. They’re brilliantly organized.

What did you find most impressive about them?

The individuals assigned to our project were there when we needed them. They treated us like partners instead of clients. That approach resulted in a more personable and productive experience. They’re quite friendly.

Are there any areas they could improve?

No. They’ve overachieved in every area of the project.

BACKGROUND

Please describe your company and position.

I am the Campaign specialist of Union for International Cancer Control

Describe what your company does in a single sentence.

Global cancer control organisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

Create a campaign video for World Cancer Day about people-centred care

SOLUTION

How did you find Casual?

Online Search

Why did you select Casual over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign video for the 2025 World Cancer Day campaign "United by Unique" on people-centred care. Short video to promote the theme and campaign, suitable for social media, for different regions, platforms etc. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive reaction from global members/audience and a feeling that it fit many contexts and cultures. Good views across platforms. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quick to respond and adaptable to our needs.

What was your primary form of communication with Casual?

Email or Messaging App

What did you find most impressive or unique about this company?

Great final product, very happy. 

BACKGROUND

Please describe your company and position.

I am the CPO of Mapal

Describe what your company does in a single sentence.

Hospitality tech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• marketing video about AI

SOLUTION

How did you find Casual?

Online Search

Why did you select Casual over others?

• High ratings
• Pricing fit our budget

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

15 minute video that covered the vision of the company and product demo. combination of stock footage, live action and recorded demos and animations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video was delivered. We considered it a very high standard of production.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very good project management. Didn't over promised, delivered things on time, etc.

What was your primary form of communication with Casual?

Email or Messaging App

What did you find most impressive or unique about this company?

They were highly patient with us as we continued to want to make changes quite late in the project.

Are there any areas for improvement or something Casual could have done differently?

There were some moments when there was a minor lack of transparency. e.g. one of their voice-over offers is very good value, but in fact all they do is get people from their office to do the work, rather than voice professionals. it took a few days for to work this out and then request to use a pro. 

BACKGROUND

Please describe your company and position.

I am the Group Internal Communications Manager of SBM Offshore

Describe what your company does in a single sentence.

Engineering, Technology, and Services for the Offshore Energy Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Motivational launch video for employee annual HSSE day
• engaging CEO LinkedIn video

SOLUTION

How did you find Casual?

• Referral
• existing contact from a local office

Why did you select Casual over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scoping, proposing, scripting, filming, editing, and post production of 2 films

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Employee enagagement with launch video and survey measurments post event

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, and always ready to propose creative ideas, or adapt to our needs

What was your primary form of communication with Casual?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were highly professional, well-prepared, and thorough. They also produced quality deliverables.

Are there any areas for improvement or something Casual could have done differently?

nothing

BACKGROUND

Please describe your company and position.

I am the Chief Production Officer of REBL House Inc

Describe what your company does in a single sentence.

We are a creative agency specializing in video production, creative strategy, photo and visual design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Video production and capture support in another country

SOLUTION

How did you find Casual?

Online Search

Why did you select Casual over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Casual Films supported us with Video Production in Bali & London. They maintained wonderful communication throughout the entire process and shared the content and video assets in a timely manner.They were very reliable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client loved the content captured in Bali and London.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Casual delivered everything in a timely manner and responded around the clock to all of our needs.

What was your primary form of communication with Casual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

That they had resources globally and were so accommodating to our shot list and gear list/requests.

Are there any areas for improvement or something Casual could have done differently?

None!