ExplainVisually

Please describe your company and your position there.

Please describe your company and your position there. TESCO is a British multinational groceries and general merchandise retailer and a Fortune Global 500 Company. I have been a Operational Community Manager for Central Europe, responsible for TESCO operations.

For what projects/services did your company hire ExplainVisually, and what were your goals?

For what projects/services did your company hire ExplainVisually? TESCO does a lot to avoid wasting food. But the awareness of our actions among employees and clients was pretty low. We wanted to raise it. And we had a lot to tell. Every month in Poland alone, it saves an average of over 200 tons of food from being wasted.

Over 270 shops in Poland donate food to Food Banks and Caritas Poland and 450 local charities. Thanks to this, over 450,000 meals can be prepared each month for the neediest. TESCO also works in three other ways. The first one is a standard price reduction for products with short shelf life.

The second is to give up the “two-for-one” promotion for vegetables and fruits so that customers do not buy more than they need. The third way is the “Perfectly, imperfect” product line.

These are vegetables and fruits like potatoes, apples, or carrots, which do not have a perfect shape but are just as tasty, juicy, and fresh. Thanks to this line, farmers and producers can sell chains of “Perfectly Imperfect” vegetables and fruits that would otherwise be rejected and wasted only because of their irregular shape.

How did you select ExplainVisually and what were the deciding factors?

How did you select ExplainVisually? We had worked with them before as they prepared for us an animation about TESCO Foundation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As TESCO was closing their fish departments, it created some free space on shops’ walls. We painted the walls with chalkboard paint to use these spaces for communication with our clients. We asked ExplainVisually to analyze, synthesize, and visualize the key information about the actions we take to prevent food waste.

Based on their infographics, we asked them to prepare real hand drawings in one of our shops. As the feedback was excellent, we asked them to do it in the other 20 shops around Poland. The project went well and got a buy-in in our HQ in England.

So we decided to prepare projects also for Czech Republic, Slovakia, and Hungary. However, a new challenge emerged. In these countries, we needed bigger infographics – 15×3 meters and 30×3 meters. This would have meant a few days of work for the illustrator, and there was little time.

We decided to ask ExplainVisually to prepare a huge sticker based on the previous graphics. However, we wanted to keep the atmosphere of handwritten drawings, so we stayed with a simple form.

How many people from the vendor's team worked with you, and what were their positions?

They had a project manager, designer, and multiple artists that hand-drawn our infographics.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Can you share any outcomes from the project that demonstrate progress or success? The results of the pilotage were very encouraging. The reaction of the TESCO customers surprised us. People who came to do Sunday shopping stopped by the infographics, discussed food waste, and asked the staff for more details of the action, congratulating them on their current activities.

It not only increased the awareness and engagement of our clients but of our employees too. There were spots on the chalkboards where employees could insert information on how much this particular shop has saved food. They were very keen to keep it up to date and felt very proud that they can be a part of something bigger.

We have raised awareness among both clients and employees. Thanks to these projects and our other activities such as workshops and webinars about food waste - around 60-70% of food in Poland that is still in a condition good enough to be eaten are being shared, even despite the COVID.

There was also another perk, as this action opened HQ stakeholders for more outside-the-box actions like that.

Describe their project management style, including communication tools and timelines.

I’ll just say that I’ve worked in TESCO for over 10 years, and they’re one of the two best suppliers I have worked with.

What did you find most impressive or unique about this company?

Their fantastic flexibility and ability to prepare great visual synthesis.

Are there any areas for improvement or something they could have done differently?

No idea. Maybe they should teach their clients more about what they do as some people think that they only do animations.

Please describe your company and your position there.

Carlsberg, is an international company producing beer. I am HSE Manager for Southern Europe and Baltics in Carlsberg.

For what projects/services did your company hire ExplainVisually?

We wanted to make our Health and Safety training more efficient and interesting. Many guests visits our factories and they need to be educated about what they can and can’t do. That’s very important because violating these rules can lead to accidents and even death. As we have “Zero accidents” policy, Health and Safety Education is very important to us. Our previous solution – presentations done by H&S specialists – were long and not very interesting, so the guests often were not following them carefully.

What were your goals for this project?

That’s why we asked ExplainVisually to provide videos that would explain the rules in an interesting and clear way so the guests can follow them and remember the most important points. Additionally save time for the face to face trainings

How did you select ExplainVisually?

Other departments of Carlsberg Group has worked with ExplainVisually and recommended them to us.

Describe the video(s) and the process in detail.

They have analyzed our existing Health and Safety rules and reviewed pictures of our factories. They prepared the script and storyboard which has visualized different parts of our factory and our rules in practice. After that they prepared an animation. It has been very popular among the Group so we asked them to prepare - apart from the universal English version - customized Norwegian and Estonian versions.

What was your vendors' project management or feedback process?

I’ve worked with a project manager but as far as I know they have scriptwriters, storyboardist, illustators and video editors.

Can you share any outcomes from the project that demonstrate progress or success?

They have helped us to achieve two outcomes: 1) Save over 10 000 working hours of H&S Specialists. They have spent ca. 500 hours a year on these trainings across plants. As now we don’t need a designated H&S specialist to conduct these trainings anymore they can focus on more important projects. It translates to 70-100 thousands € in savings.

How effective was the workflow between your team and theirs?

It was very good. They respond quickly and really understand what we have meant when we were giving them feedback on various stages.

What did you find most impressive about this company?

The most impressive thing was their ability to understand our complex H&S rules quickly and prepare a video that was super clear and interesting.

Are there any areas for improvement?

For now I don't see any

Please describe your company and your position there.

4th bank in Poland in terms of total assets, 2,2 mln market active users of mobile banking, 5,6 mln retail clients, 26k corporate clients, since 2007 present also in the Czech and Slovak markets. mBank has been a synonym for innovative banking solutions for years.

We were the first fully Internet-based bank in Poland and today we set the direction of the mobile and on-line banking development. We are one of the strongest and fastest growing financial brands in Poland, listed on the Warsaw Stock Exchange since 1992.

The bank started its operation in 1986 as Bank Rozwoju Eksportu (BRE Bank) and over the years it has systematically developed its competencies in the area of servicing various client groups, continuously enriching its offer.

After the brand unification in November 2013, when the mBank name replaced not only the name of the company, but also the BRE and MultiBank brands - the bank gained not only a new image, but also new values. Today we are a universal bank, specialising in servicing all client groups.

Acting under the mBank logo, which has different colours depending on the type of the offer, we provide comprehensive services within the scope of retail, business, corporate and private banking. I'm responsible for internal communication and communication for strategic projects.

For what projects/services did your company hire ExplainVisually?

We hired the ExplainVisually to make a film promoting our strategic project - mBank Digital Transformation. We wanted to make this film in a different form than what we have been creating so far. We wanted it to stand out and be remembered. That's why we decided on a drawing form.

What were your goals for this project?

From my perspective, the main goal was to show how we approach to digitization in the bank and how people should pay attention to in their daily work and what to improve it. We would like to point out that digitization is inevitable in this day. Especially if we have a lot of paper and many systems.

How did you select ExplainVisually?

We were looking for companies that make animated films. ExplainVisually turned out to be the best.

Describe the scope of their work in detail.

I am responsible for internal communication, conducting digitization projects and communicating these projects to employees. I create communication strategies, organize meetings between employees and the management board.

I cooperate with creative agencies, and make marketing materials. I manage the internal intranet, write communication to employees.

What was the team composition?

There were 2 people from vendor's site and 4 people from mBank (project leader, 2 stream leaders responsible for digitalization and I responsible for communication and creative site)

Can you share any outcomes from the project that demonstrate progress or success?

80 people liked the main post and 30 of them shared it. It is a really good result in our company. The most popular posts have about 100 likes

How effective was the workflow between your team and theirs?

We collected the expectations in a brief by e-mail. We contacted mainly by e-mail and by phone. We discussed and accepted individual parts of the work. We had a leader and a contact person on both sides. Contact was very easy and open. We worked without delay, very dynamically

What did you find most impressive about this company?

Openness, great creativity, good atmosphere, lots of ideas and suggestions, and at the same time a structured brief and well-collected expectations.

Are there any areas for improvement?

Definitely no. I'm completely satisfied. Everything quickly, within the specified time, in very good quality and taking into account our brand book.

Please describe your company and your position there.

I am marketing expert in insurace company headquartered in Warsaw, Poland. Our company has over 800 employees. We insure both individual and corporate clients.

For what projects/services did your company hire ExplainVisually?

We wanted implement and promote our new strategy among all our employees in Poland. We ask ExplainVisually for support. The partner prepared both the concept of communication and the creative content.

What were your goals for this project?

We wanted to communicate our strategy to the employees but what is more important, we also wanted to instil it into them and encourage them to live our new strategy and new organisational culture in their daily business.

How did you select ExplainVisually?

We searched online and asked our colleagues for the agency that they could recommend.

Describe the scope of their work in detail.

First the agency run a workshop for top management and worked out the main theme of the strategy communication. We had a series of meetings with agency where we decided witch of their ideas we'd implement and when. Tohether we prepared a schedule of communication.

The agency also run a workshop for sales representatives where they developed the method of implementing the strategy in their work and also how to motivate their subordinates to work in accordance with the new strategy and organizational culture.

What was the team composition?

I've worked with the head of the firm as well as creatives and workshop facilitators (trainers).

Can you share any outcomes from the project that demonstrate progress or success?

The perception of the cultural organization among the employees and the client-cetricity approach boosted. We surveyed our employees before the communication and after the internal campaign and we achieved much better results.

How effective was the workflow between your team and theirs?

We communicated regularly, with frequent updates on every running topic. We regularly updated our promotional schedule.

What did you find most impressive about this company?

The most impressive thing was the creativity combined with the strategic approach. The agency had many ideas but knew how to prioritize them and was able to resign from the less effective or unfeasible.

Are there any areas for improvement?

We were very satisfied with their work.

Please describe your company and your position there.

Ingka Global Business Operations (previously Group Shared Services) provides services within Finance, HR and Procurement area for IKEA companies all over the world, operating through 4 Hubs located in Poland, USA, China and India. I work as Ingka GBO Management Assistant, I am responsible for internal communication with co-workers and Ingka/IKEA stakeholders.

For what projects/services did your company hire ExplainVisually?

ExplainVisually produced five movies, which were presented during internal Kickoff event for Ingka GSS co-workers in 2017. The event purpose was to celebrate new fiscal year (which at Ingka/IKEA starts in September), as well as launch and promote company's strategy for incoming 3 years.

What were your goals for this project?

• To make co-workers familiar with GSS goals, understand them and feel motivated to contribute to achieve the goals
• To present 3 years Ingka GSS strategy 2020+ to co-workers and internal stakeholders
• To stress the importance and value of strategy with reference to technology development and future megatrends

How did you select ExplainVisually?

We chose ExplainVisually after meeting Klaudia T. (EV co-founder) in another event (organised by IKEA Retail company), where she was responsible for live graphic recording. Klaudia's outcome was very impressive, therefore we wanted to use her and her colleagues' skills to produce the material for us.

Describe the video(s) and the process in detail.

We had five videos, lasting 3-5 minutes, each of them presenting parts of Ingka GSS Strategy (referring to world around us, megatrends in finance environment, IKEA Group global strategy, needs of our business partners etc).

Together with my manager (GSS Manager) we prepared a written script, which was used to brief EV on our company specification. EV came back with a visuals' proposal. We had a few calls to verify the content together. After receiving the first versions of the videos, we had a chance to request small corrections. The whole process took ~1,5 month, was very efficient.

What was your vendors' project management or feedback process?

Maciej, EV contact person, who was fantastic support, open to all our feedbacks, offering good solutions, being very focused on deliver according to our needs.

Can you share any outcomes from the project that demonstrate progress or success?

The videos were appreciated by internal recipients, who could easily understand the goals and strategic objectives for incoming years. After the main event, we used the videos many times later (as internal communication materials).

How effective was the workflow between your team and theirs?

We had a few Skype calls and were in touch via phone.

What did you find most impressive about this company?

• Professionalism
• Visual style meeting Ingka/IKEA requirements
• Openness to our ideas and change requests
• Great support with solving the issues together

Are there any areas for improvement?

We wished we had scheduled a live meeting with Maciej (and his colleagues). If we had invited the crew to our office, probably the whole process of explain our business' nature better.

Please describe your company and your position there.

• Company: One of the fastest growing fintech companies in the EU
• Position: Resposible for Marketing and Community building

For what projects/services did your company hire ExplainVisually?

Explain

1. why should potential user join our financial app (value proposition)
2. what are the steps to join (how to join).

What were your goals for this project?

Increase conversion from visit to onboarded customer.

How did you select ExplainVisually?

Positive feedback from other companies Timeframe - we needed the video to be ready in just 2 days for campaign launch

Describe the video(s) and the process in detail.

Process:

1. Needs verification - meeting with EV so that they understand our Value Prop
2. Brief - Filling in the brief from VP
3. Screens - we received screens from EV to check what and how are they planning to communicate
4. Feedback to screens - we were able to add feedback
5. Final screens
6. video production
7. feedback to video
8. final video

Can you share any outcomes from the project that demonstrate progress or success?

We were able to add the video into campaign. Campaign with video had +5% better conversion vs campaign without the video

How effective was the workflow between your team and theirs?

It was very effective, it just took 2 days to end the whole project.

What did you find most impressive about this company?

• fast and precise communication
• creative ideas
• efficiency in time spend
• we did not need to talk with them for hours

Are there any areas for improvement?

n/a

Please describe your company and your position there.

Medicover is one of teh biggest private healthcare company in Poland and CEE. We also operate in India. My responsibility is to develop Loyalty Program for our patients - MediClub www.mediclub.pl

For what projects/services did your company hire ExplainVisually?

Our challenge was to create na easy to understand animation movie which will explain visually what the Media Club is about, how easy is to join us and what benefits patient gets in exchange.

What were your goals for this project?

To create a cost effective, attractive and short movie with simple animation and with strong call to action

How did you select ExplainVisually?

After recommendation received from colleague

Describe the video(s) and the process in detail.

ExplainVisually had prepared the scenario and sample boards. Then they had created animation in hand written style and voice over in polish and English.

What was your vendors' project management or feedback process?

Project management was on highest level. Everything went smoothly. The Explain Visually team was very proactive and helpful.

Can you share any outcomes from the project that demonstrate progress or success?

After publishing this movie on the web site and in our premises, number of new members of the MediClub growed.

How effective was the workflow between your team and theirs?

Very effective and all deadlines were met.

What did you find most impressive about this company?

Their creativity, skills and responsibility for the final effect were very impressive.

Are there any areas for improvement?

Maybe the time of delivery. We always have short deadlines but in this case the quality delivered by them was more important then speed.

Please describe your company and your position there.

Our company is a telecommunications company in which I am responsible for marketing and PR

For what projects/services did your company hire ExplainVisually?

For an advertising campaign promoting the sale of cable television and the Internet.

What were your goals for this project?

Increasing brand recognition and increasing sales of services

How did you select ExplainVisually?

By internet searches.

Describe the video(s) and the process in detail.

The video illustrates the advantages of our services. The process of creating an advertisement was based on defining sales goals, then storyboarding and, in the final result, presenting a video spot.

What was your vendors' project management or feedback process?

Very correct and fast.

Can you share any outcomes from the project that demonstrate progress or success?

The video advertising was received very positively by the audience.

How effective was the workflow between your team and theirs?

They are very effective, clear, and transparent.

What did you find most impressive about this company?

Speed, information flow and perfect recognition of campaign goals.

Are there any areas for improvement?

Definitely not.