ExplainVisually

BACKGROUND

Please describe your company and your position there.

4th bank in Poland in terms of total assets, 2,2 mln market active users of mobile banking, 5,6 mln retail clients, 26k corporate clients, since 2007 present also in the Czech and Slovak markets. mBank has been a synonym for innovative banking solutions for years.

We were the first fully Internet-based bank in Poland and today we set the direction of the mobile and on-line banking development. We are one of the strongest and fastest growing financial brands in Poland, listed on the Warsaw Stock Exchange since 1992.

The bank started its operation in 1986 as Bank Rozwoju Eksportu (BRE Bank) and over the years it has systematically developed its competencies in the area of servicing various client groups, continuously enriching its offer.

After the brand unification in November 2013, when the mBank name replaced not only the name of the company, but also the BRE and MultiBank brands - the bank gained not only a new image, but also new values. Today we are a universal bank, specialising in servicing all client groups.

Acting under the mBank logo, which has different colours depending on the type of the offer, we provide comprehensive services within the scope of retail, business, corporate and private banking. I'm responsible for internal communication and communication for strategic projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExplainVisually?

We hired the ExplainVisually to make a film promoting our strategic project - mBank Digital Transformation. We wanted to make this film in a different form than what we have been creating so far. We wanted it to stand out and be remembered. That's why we decided on a drawing form.

What were your goals for this project?

From my perspective, the main goal was to show how we approach to digitization in the bank and how people should pay attention to in their daily work and what to improve it. We would like to point out that digitization is inevitable in this day. Especially if we have a lot of paper and many systems.

SOLUTION

How did you select ExplainVisually?

We were looking for companies that make animated films. ExplainVisually turned out to be the best.

Describe the scope of their work in detail.

I am responsible for internal communication, conducting digitization projects and communicating these projects to employees. I create communication strategies, organize meetings between employees and the management board.

I cooperate with creative agencies, and make marketing materials. I manage the internal intranet, write communication to employees.

What was the team composition?

There were 2 people from vendor's site and 4 people from mBank (project leader, 2 stream leaders responsible for digitalization and I responsible for communication and creative site)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

80 people liked the main post and 30 of them shared it. It is a really good result in our company. The most popular posts have about 100 likes

How effective was the workflow between your team and theirs?

We collected the expectations in a brief by e-mail. We contacted mainly by e-mail and by phone. We discussed and accepted individual parts of the work. We had a leader and a contact person on both sides. Contact was very easy and open. We worked without delay, very dynamically

What did you find most impressive about this company?

Openness, great creativity, good atmosphere, lots of ideas and suggestions, and at the same time a structured brief and well-collected expectations.

Are there any areas for improvement?

Definitely no. I'm completely satisfied. Everything quickly, within the specified time, in very good quality and taking into account our brand book.

BACKGROUND

Please describe your company and your position there.

I am marketing expert in insurace company headquartered in Warsaw, Poland. Our company has over 800 employees. We insure both individual and corporate clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExplainVisually?

We wanted implement and promote our new strategy among all our employees in Poland. We ask ExplainVisually for support. The partner prepared both the concept of communication and the creative content.

What were your goals for this project?

We wanted to communicate our strategy to the employees but what is more important, we also wanted to instil it into them and encourage them to live our new strategy and new organisational culture in their daily business.

SOLUTION

How did you select ExplainVisually?

We searched online and asked our colleagues for the agency that they could recommend.

Describe the scope of their work in detail.

First the agency run a workshop for top management and worked out the main theme of the strategy communication. We had a series of meetings with agency where we decided witch of their ideas we'd implement and when. Tohether we prepared a schedule of communication.

The agency also run a workshop for sales representatives where they developed the method of implementing the strategy in their work and also how to motivate their subordinates to work in accordance with the new strategy and organizational culture.

What was the team composition?

I've worked with the head of the firm as well as creatives and workshop facilitators (trainers).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The perception of the cultural organization among the employees and the client-cetricity approach boosted. We surveyed our employees before the communication and after the internal campaign and we achieved much better results.

How effective was the workflow between your team and theirs?

We communicated regularly, with frequent updates on every running topic. We regularly updated our promotional schedule.

What did you find most impressive about this company?

The most impressive thing was the creativity combined with the strategic approach. The agency had many ideas but knew how to prioritize them and was able to resign from the less effective or unfeasible.

Are there any areas for improvement?

We were very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

Ingka Global Business Operations (previously Group Shared Services) provides services within Finance, HR and Procurement area for IKEA companies all over the world, operating through 4 Hubs located in Poland, USA, China and India. I work as Ingka GBO Management Assistant, I am responsible for internal communication with co-workers and Ingka/IKEA stakeholders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExplainVisually?

ExplainVisually produced five movies, which were presented during internal Kickoff event for Ingka GSS co-workers in 2017. The event purpose was to celebrate new fiscal year (which at Ingka/IKEA starts in September), as well as launch and promote company's strategy for incoming 3 years.

What were your goals for this project?

• To make co-workers familiar with GSS goals, understand them and feel motivated to contribute to achieve the goals
• To present 3 years Ingka GSS strategy 2020+ to co-workers and internal stakeholders
• To stress the importance and value of strategy with reference to technology development and future megatrends

SOLUTION

How did you select ExplainVisually?

We chose ExplainVisually after meeting Klaudia T. (EV co-founder) in another event (organised by IKEA Retail company), where she was responsible for live graphic recording. Klaudia's outcome was very impressive, therefore we wanted to use her and her colleagues' skills to produce the material for us.

Describe the video(s) and the process in detail.

We had five videos, lasting 3-5 minutes, each of them presenting parts of Ingka GSS Strategy (referring to world around us, megatrends in finance environment, IKEA Group global strategy, needs of our business partners etc).

Together with my manager (GSS Manager) we prepared a written script, which was used to brief EV on our company specification. EV came back with a visuals' proposal. We had a few calls to verify the content together. After receiving the first versions of the videos, we had a chance to request small corrections. The whole process took ~1,5 month, was very efficient.

What was your vendors' project management or feedback process?

Maciej, EV contact person, who was fantastic support, open to all our feedbacks, offering good solutions, being very focused on deliver according to our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos were appreciated by internal recipients, who could easily understand the goals and strategic objectives for incoming years. After the main event, we used the videos many times later (as internal communication materials).

How effective was the workflow between your team and theirs?

We had a few Skype calls and were in touch via phone.

What did you find most impressive about this company?

• Professionalism
• Visual style meeting Ingka/IKEA requirements
• Openness to our ideas and change requests
• Great support with solving the issues together

Are there any areas for improvement?

We wished we had scheduled a live meeting with Maciej (and his colleagues). If we had invited the crew to our office, probably the whole process of explain our business' nature better.

BACKGROUND

Please describe your company and position.

I am the Communications and PR Manager of AvaFin

Describe what your company does in a single sentence.

A lendtech company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?

• Explain company values and connect them to company history.
• Usie storytelling to make values tangible and relatable.

SOLUTION

How did you find ExplainVisually?

Referral

Why did you select ExplainVisually over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ExplainVisually were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Explain Visually produced an animated video that explains the origins of our company values and how they have shaped our company's history. The project included:

• A creative workshop
• Storyboarding
• 2D animation
• Voice-over recording in six languages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A highly appealing and engaging 2D animated video that tells the story of our company values.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The agency was very cooperative and communicative throughout the process. 
• They were open to our ideas and suggestions while also providing valuable expertise and advice when needed. 
• We truly appreciated their patience and flexibility as we worked through and discussed the content ideas internally. 
• ExplainVisually's skills and creativity were exceptional, and the final result exceeded our expectations.

What was your primary form of communication with ExplainVisually?

Email or Messaging App

What did you find most impressive or unique about this company?

• Very commuicative
• Flexible
• Creative

Are there any areas for improvement or something ExplainVisually could have done differently?

n/a

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an it services company 

Describe what your company does in a single sentence.

  Technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?
We needed a material that would be displayed at trade fairs and various events, presenting our services and the benefits that come with them. The animation was also to be a material to be placed on our website and in the company's social media, and also to be a starting point for conversation with customers. It was to show the essence of what we do.

SOLUTION

How did you find ExplainVisually?

Online Search

Why did you select ExplainVisually over others?

• Good value for cost
• good communication

How many teammates from ExplainVisually were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with a workshop and a detailed discussion of our needs, goals and expectations. We discussed the concept of the animation. Then we sent Explain Visually the materials needed to create the animation (logos, reference images). Shortly after that we received the first draft of the script. After a few rounds of feedback, we moved on to the next stage - creating a storyboard. We saw the first sketches of the shots and how they would fit with the materials we provided. At the end, we received the finished animation in two languages ​​- Polish and English.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

  Explain Visually created an animation that serves as marketing and sales material for our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. From the initial consultation to the final delivery, they maintained clear and consistent communication. They provided a detailed timeline and kept us updated on every stage of the project, ensuring we were always in the loop. Their organized approach made the entire process smooth and stress-free.

What was your primary form of communication with ExplainVisually?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ExplainVisually excelled in responding to our needs. They took the time to understand our vision and were very receptive to feedback. Whenever we had questions or requested changes, they responded promptly and made adjustments quickly and efficiently. Their willingness to adapt and their proactive approach to problem-solving made us feel valued as clients.

Are there any areas for improvement or something ExplainVisually could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the tax adviser of Sperling

Describe what your company does in a single sentence.

tax adviser

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?

• creating an advertising post

SOLUTION

How did you find ExplainVisually?

Online Search

Why did you select ExplainVisually over others?

High ratings

How many teammates from ExplainVisually were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

preparation of advertising sports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

preparation of an advertising spot

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they delivered the advertising spot on time and responded positively to my needs.

What was your primary form of communication with ExplainVisually?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their ongoing advice; they listened to our needs.

Are there any areas for improvement or something ExplainVisually could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the Brand Manager of a consumer products company 

Describe what your company does in a single sentence.

FMCG manufacturing and trade

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?

• To explain the concept of the promotion to the consumers

SOLUTION

How did you find ExplainVisually?

Referral

Why did you select ExplainVisually over others?

• High ratings
• nice previous executions

How many teammates from ExplainVisually were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to create an animated video, with a voiceover, which would describe concept in a simple, entertaining way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Really good, simple, short and entertaining video made within a short span of time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfect delivery timing, extremely responsive, they had excellent project management skills

What was your primary form of communication with ExplainVisually?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The 2h workshops that are done before the production to provide a detailed brief

Are there any areas for improvement or something ExplainVisually could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Health & Safety Senior Manager of Carlsberg Supply Company AG

Describe what your company does in a single sentence.

Leading brewery group in the world, with a large portfolio of beer and beverages

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?

• Create animated videos
• Create campaign logos and posters
• Enhance training deck aesthetic look and feel

SOLUTION

How did you find ExplainVisually?

Referral

Why did you select ExplainVisually over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from ExplainVisually were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Animation (in English) 9 videos up to 3 minutes long Posters

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

100% delivered on time content. Revisions of the WiP on time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was seamless.

What was your primary form of communication with ExplainVisually?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

creative spirit and professionalism

Are there any areas for improvement or something ExplainVisually could have done differently?

It was just brilliant! great work and on time execution. We will definitely work with them again.

BACKGROUND

Please describe your company and position.

I am the Director of EY

Describe what your company does in a single sentence.

Broad range of professional services from strategic consulting to tax implementation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?

• Document visually strategic workshops with the Client
• Prepare visual materials for internal communication

SOLUTION

How did you find ExplainVisually?

• Referral
• Other

Why did you select ExplainVisually over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ExplainVisually were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Graphic recording of strategic workshops in form of static graphics and video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kasia from ExplainVisually graphically documented our workshops, during which representatives of 6 countries worked on a new concept of products and services. 

Thanks to her careful listening and attention to details, a sense of aesthetics and a sense of humor, we received a summary of the work of the entire team in a visually attractive form - which allowed us to share the results with a wider audience in the Company, so that the project gained positive interest. Thank you and I highly recommend!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, high quality, very flexible and responsive

What was your primary form of communication with ExplainVisually?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They provided careful listening, attention to detail, a sense of aesthetics, and a sense of humor, plus great dose of flexibility and remarkable quality of work

Are there any areas for improvement or something ExplainVisually could have done differently?

All went well

BACKGROUND

Please describe your company and position.

I am the Senior HSE Specialist of Silgan Closures

Describe what your company does in a single sentence.

Silgan produces top quality TwistOff caps – innovative, environmentally compatible and sustainable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExplainVisually to accomplish?

• To create an interesting and engaging HSE educational material for our employees, visitors and subcontractors..

SOLUTION

How did you find ExplainVisually?

Online Search

Why did you select ExplainVisually over others?

• Great culture fit
• Good value for cost

What was the size of ExplainVisually’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ExplainVisually created an animation about health and safety/BRC standards in our company to help educate our employees, visitors and subcontractors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Materials were sent to us on an ongoing basis for approval. If there was no acceptance, they were returned for improvement. Until a satisfactory final result was achieved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project manager was always avaible for us. We could call or mail. She was always coming back to us with resaults, ideas etc. Very good communication.

What was your primary form of communication with ExplainVisually?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a team of close-knit professionals who know their job and enjoy their work. Very friendly and helpfull people.

Are there any areas for improvement or something ExplainVisually could have done differently?

We are very satisfated of their work.