Wow-How Studio

Introduce your business and what you do there.

We’re a political foundation with over 100 offices worldwide. I’m a program coordinator and researcher in the Ukraine office.

What challenge were you trying to address with Wow-How Studio?

We were looking for a partner to produce two short animated videos that were based on scripts handed in by participants of a small competition among young people.

What was the scope of their involvement?

We held a competition among young people to hand in ideas on an animation film script of up to 5 minutes in length reflecting on a topic of interest in society.

Wow-How Studio was initially handed two winning scripts. There was an extensive process where the script was still further revised, shortened, and adapted because of length and budget considerations. There were different phases.

At first, they worked with us to adapt the scripts, and then it went into the realization phase, and in the end, we worked through the final details. There was also work on voiceovers and music. In all, the process required extensive coordination and intensive feedback loops.

What is the team composition?

Our main point of contact was the business development manager.

How did you come to work with Wow-How Studio?

We contacted several animation studios in Ukraine and asked them for initial cost estimates based on scripts.

We received a few responses, but it quickly turned out that other studios didn’t have the capacity to handle this within our preferred timeframe. With our budget and time considerations, Wow-How Studio quickly emerged as the only studio capable of handling our idea for the project.

How much have you invested with them?

We’ve spent between $10,000–$50,000.

What is the status of this engagement?

We worked together from November 2020–January 2021.

What evidence can you share that demonstrates the impact of the engagement?

We’re very satisfied with the final product; however, I would like to stress that the entire process of project implementation, from initial negotiations to adapting final details of the finished products, with Wow-How Studio was very positive.

We had quite a complicated nexus because the studio had to navigate our consideration as in foundation, and then there were still the young script authors. All of this required extensive consultation, revision, and negotiation. These are not easy preconditions for an animation studio but Wow-How proved to be a reliable, responsive, and flexible partner who delivered great results.

How did Wow-How Studio perform from a project management standpoint?

We had extensive consultations during the entire project and were in contact three to four times per week in the final phase.

What did you find most impressive about them?

Their responsiveness was excellent. We had the feeling that Wow-How studio was acting in good faith at all times. It was a very trusting partnership with a very positive atmosphere.

We never felt that Wow-How were doing things strictly to plan, budget, or fixed idea. They really went out of their way to accommodate different views. Their team was flexible, responsive, and competent.

Are there any areas they could improve?

Honestly, I can't think of any problems worth mentioning. 

Do you have any advice for potential customers?

Despite the fact that our project was rather complex, our experience with Wow-How Studio was wholly excellent. This is why I cannot offer advice on how to circumvent systemic problems of working with them.

Please describe your company and your position there.

I am the Director of Engagement for Paper Education. We are a B2B EdTech company that partners with school districts to provide their students with equitable access to academic support, whilst providing teachers with insights into their student's learning.

For what projects/services did your company hire Wow-How Studio?

Product and service explainer videos to used directly in our product and on our public site. Our users generally have varying "tech savvyness", so some users need a little hand-holding with product features. The explainer videos were used to explain the general concept of our product and service, and the how-tos were used to help users successfully use our product

What were your goals for this project?

To help us with user onboarding and buy-in

How did you select Wow-How Studio?

I believe they reached out to a colleague of mine to offer their services.

Describe the video(s) and the process in detail.

We already had a strong creative idea, and scripts. We produced out own scripts and mood boards for characters then approached multiple companies for quotes. Wow-how seemed to have the best quality and the most reasonable price. They then created our characters with a few rounds of revisions, storyboarding, selecting the VO etc

What was your vendors' project management or feedback process?

Mostly conducted over email and comments on storyboards. Some meetings to discuss finer details where necessary.

Can you share any outcomes from the project that demonstrate progress or success?

The projects were very successful, the goal was to help with user onboarding but the videos have all ended up with thousands of youtube views too.

How effective was the workflow between your team and theirs?

The end result was excellent, we are incredibly pleased with how the videos ended up. Along the way, there were multiple points of heavy feedback, but we also came into the project with a strong idea about creative direction, so that was always going to be the case.

What did you find most impressive about this company?

They had a very strong work ethic. They work hard. They have no problem hopping into a meeting at 10pm (local time) to go over feedback. They also work fast, I think we produced 7 videos in 10 weeks. Everyone worked very hard to help us hit our deadline.

Are there any areas for improvement?

It sometimes takes a few conversations to get feedback though. I also cannot comment on how the project would have gone without our creative direction (it could have gone fantastically - my comment is an acknowledgement of a lack of experience for wow-how in this situation rather than a criticism) so I cannot comment on that!

Please describe your company and your position there.

We have a brand of headphones. I am the chairman

For what projects/services did your company hire Wow-How Studio?

We needed a video spot to communicate on social networks

What were your goals for this project?

Have a dynamic video in correlation with the products we sell

How did you select Wow-How Studio?

Thanks to the advertisements we have seen from this company

Describe the video(s) and the process in detail.

We wanted a dynamic video that shows the main characteristics of our products Process in detail:

1. Visual Description. to create textual descriptions of the scenes.
2. Storyboard. А storyboard is black&white sketches of the future frames where we can see the main actions in the video (quantity of objects, their location and camera movements directions).
3. Music. Before the next stages, we should choose and approve music because it’s a base for future animation. We will provide you with several music options (3-4) for your choice based on your preferences.
4. Animatic shows keyframes movements where objects appear to move. It’s a grey coloured video where we check pace, objects and camera movements, timings, synchronization voice over with video.
5. Style Frame. At this stage, we are developing several slides adding light and materials, and get this scene in final quality for a future video.
6. Render - is the process of generating an image of the video using a computer program. With the help of render set up, we put render settings and control it during the whole process.
7. Compositing. The final stage in which we collect previous stages in the video, add captions, adding colour correction, etc.
8. -Final cut the final result where we received the polished video.

What was your vendors' project management or feedback process?

Exchange of ideas, very professional files. We are happy to have collaborated with this company

Can you share any outcomes from the project that demonstrate progress or success?

This collaboration was very fruitful. Wow How Studio is very responsive and professional. We recommend her without any problem and will continue to work on future projects with them.

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive about this company?

Their responsiveness was amazing. Once we received results even on a Sunday afternoon

Are there any areas for improvement?

No. We are very satisfied

Please describe your company and your position there.

We are Toronto based digital media agency that focuses on creating marketing and educational content mainly for healthcare industry.

For what projects/services did your company hire Wow-How Studio?

We are contracted to produce video series for a new medical product and unlike typical corporate videos we wanted to make fun, and exciting animated characters to introduce the product. We hired Wow-How to design and animate 2 videos and we will start 3rd video soon.

What were your goals for this project?

Goal was to create 2 fun microbes that interacts with a box that product inside is secret. Their interaction and curiosity to figure out what the product is definitely nailed and achieved our goal so far. We are already getting positive results from client and hopefully once it is all finished we will get even better results.

How did you select Wow-How Studio?

We went through multiple freelancers & studios to make a decision and wow-how is selected because of their rich portfolio but also team capabilities.

Describe the project in detail.

Project includes to create 2 fun microbes that interacts with a box that product inside is secret. Their interaction and curiosity to figure out what the product is definitely nailed and achieved our goal so far. We are already getting positive results from client and hopefully once it is all finished we will get even better results.

What was the team composition?

Multiple people assigned for this project and so we communicate with the project manager. She is professional and also good at communicating with us for each step of the project

Can you share any outcomes from the project that demonstrate progress or success?

Project is still in process but for the first video results we had positive response from client.

How effective was the workflow between your team and theirs?

Great. Communication is very important to us and they are excellent in terms of handling the project.

What did you find most impressive about this company?

Communication & professionalism.

Are there any areas for improvement?

So far we are happy for each step they got involved.

Please describe your company and your position there.

I am the Director of Brand and Content for Startpage, the world's most private search engine.

For what projects/services did your company hire Wow-How Studio?

We were looking to create three videos to help people understand the dangers of online personal data collection and how people can take back control of their privacy.

What were your goals for this project?

Our goals were brand awareness and education of our product. It was important that the videos were both information and engaging in order to capture the attention of viewers.

How did you select Wow-How Studio?

Wow-How's team was so creative and thoughtful. I was very impressed by both their organized account leads and the creative solutions they presented to bring our scripts to life. Online privacy is a difficult subject and their ingenuity went above and beyond what we ever expected! Lastly, they instantly understood our brand colors and style.

Describe the scope of their work in detail.

Startpage provided three scripts and then the Wow-How team took it from there. From initial storyboards to custom illustrations and animations to VO artist and music mastery. It was an easy and straightforward process.

What was the team composition?

BD lead, Account lead and creative team.

Can you share any outcomes from the project that demonstrate progress or success?

Our entire executive team was very impressed with the videos. In just two months, one of the videos has 60k views on YouTube. They video have also been used by media outlets that are reporting on privacy to help educate and inform people about data collection. We are very pleased!

How effective was the workflow between your team and theirs?

Very effective. They team was great a communication and were able to adapt to our feedback with ease.

What did you find most impressive about this company?

We were impressed by how creative they were with turning words on a script into visual metaphors.

Are there any areas for improvement?

I have no suggestions for improvement. They are a well oiled machine and I will work with them again.

Please describe your company and your position there.

I am the Digital Marketing Specialist for a custom factory automation integrater located in Ontario, Canada. We design and build custom automation eqipment for the automtive and general industries. We employ about 125 peolple

For what projects/services did your company hire Wow-How Studio?

We are currently launching pre engineered laser and weld cells as standard products and needed someone to create high quality rendered promotional videos using CAD we had designed.

What were your goals for this project?

We wanted to show the deisgn and capibilities of these cells in a short, highly engaging video that would capture the viewers attention. We envisioned a 1 min video that would show all the key features and keep the viewer watching until the end.

How did you select Wow-How Studio?

Timing was perfect. They reached out to us in LinkedIn the same week we were doing research on companies that could offer this service. They also send a portfolio of previous projects they did and one of those projects was very simular to what we had it mind. Thier price was also very competitive.

Describe the project in detail.

A sales person set up the contract and introduced the project team. At this point we had to send them a full CAD model of our product. There was some difficulties during this process.

It was our first time doing a project like this and there was some struggles with language barriors as our product was highly technical and many of the language used was not easily translated.

After we had the CAD sorted out, things moved along quicker. We did have some issues with feedback not being implemented and then having to use addional revisions to get the feedback implemented.

What was the team composition?

Sales, and then project manager for the remainder of the project. Only towards the very end did we meet a member of the team. Once this happened the project went much better.

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the video to the public but overall feel it will be a valuable asset for the product launch

How effective was the workflow between your team and theirs?

Overall it was okay. There was a lost in coomunication between project manager and thier team. There were numorous times when clear directions were not recieved by there team which causes additional revisions.

In the end they did acccomodate and had us work more directly with thier team which greatly accelerated the project.

What did you find most impressive about this company?

They were highly engaged throughout the entire project. They did their best to keep out team on schedule and were accomodating to the fact that we were new to this process.

Are there any areas for improvement?

Yes, there was a commmunication gap between out team and thiers. It was nice to work more directly with thier team.

Please describe your company and your position there.

I am the Director of Sales and Marketing at Brokerage Engine, a modern back office management SaaS product for residential real estate brokerages.

For what projects/services did your company hire Wow-How Studio?

We engaged Wow-How to create a ~2 minute animated explainer video illustrating our product's "elevator pitch".

What were your goals for this project?

Our product has many functionalities, which can sometimes be difficult for sales prospects to comprehend. Given the complex nature of our product, we hoped to simply and clearly communicate the main benefits of Brokerage Engine to prospective customers.

How did you select Wow-How Studio?

We evaluated 3 companies on quality of past work, price and the ability to clearly understand our product/mission. Wow-How competed favorably in all aspects, but what really sealed the deal was their level of creativity.

Many video production companies rely on repurposing "stock" graphics for these types of videos. Instead, Wow-How really takes the time to craft a unique art style for the client.

Describe the video(s) and the process in detail.

Straightforward process of providing the creative brief and script. Once received, Wow-How did the heavy lifting of storyboarding, VO selection, and animation. All along the way, our PM @ Wow-How would provide frequent updates and help with any questions. Very flexible on our revision requests and always super friendly.

What was your vendors' project management or feedback process?

We were provided a dedicated PM to work with, who was exceptionally helpful, friendly and open to feedback. Excellent process all around.

Can you share any outcomes from the project that demonstrate progress or success?

As our first piece of brand video content, it will provide the opportunity to be used on our website, primarily - in addition to our drip campaigns, social media and conference collateral.

How effective was the workflow between your team and theirs?

Communications were handled over email between Brokerage Engine and Wow-How, which was extremely effective. As stated before, Wow-How's communication was consistent and frequent - much appreciated.

What did you find most impressive about this company?

This is our first experience with a vendor of this type, so they made a great impression on all fronts.

Are there any areas for improvement?

Not that I can think of.

Please describe your company and your position there.

I'm the Creative Director of a software company based in SEA.

For what projects/services did your company hire Wow-How Studio?

Usually, our team can support the volume of projects. However, for this particular project, we had a shortfall of resources due to some unforeseen circumstances. We hired Wow-How to support us on the creative execution of the one task.

What were your goals for this project?

To deliver a high-quality end product within the tight deadline.

How did you select this vendor?

Wow-How Studio was selected based on their portfolio and the proactivity of their account managers.

Describe the project in detail.

The project involves the creation of artworks and animation for a n explainer video for an up and coming Mobile App.

What was the team composition?

We were assigned a project manager to serve as the main point of contact. This was very convenient and showed the professionalism of the studio.

Can you share any outcomes from the project that demonstrate progress or success?

The end product was well-received by our team. We asked for the working files and they were all well-organized and neat which made it very easy for us to make some necessary changes.

How effective was the workflow between your team and theirs?

Highly effective. The Wow-How studio was professional and efficient from the beginning up to the handoever of the project and source files.

What did you find most impressive about this company?

Professionalism, proactivity and workflow. Wow-How uses tools that made it easier for me and my team to give our comments. There's a clear project timeline and they always delivered on time. We had a very tight timeline but Wow-How was willing to discuss a compromise that was feasible for both parties. They didn't over-promise.

Are there any areas for improvement?

None as of the moment.

Please describe your company and your position there.

App Annie helps people build a better app business. It delivers the most trusted app market data and insights for your business to succeed in the global app economy. Over 1 million registered members rely on App Annie to better understand the app market, their businesses, and the opportunities around them. The company is headquartered in San Francisco with 400+ employees across 13 global offices worldwide. In Utrecht, we focus on our B2C apps.

Together with a team of app developers, QA engineers, UX designers, marketing managers, and digital designers we make sure our apps provide our users with the best experience possible. As one of the digital designers, I create all our design-assets for the app stores and for our worldwide campaigns to promote these apps.

For what projects/services did your company hire Wow-How Studio?

At App Annie, we are always working on creatives to promote our products. We do this worldwide and test every design we have to be able to improve it and get the most out of it. We asked Wow-How Studio to help us create animations to promote one of our apps, Phone Guardian.

Our UA videos have a short life on the web and need to be renewed every two weeks. To do so we work together with professional animators to help us communicate the benefits of our apps in a creative way.

What were your goals for this project?

With our videos, we are aiming for more visibility and a better conversion rate due to more downloads. Our videos should explain the benefits of the app and trigger people to download and use our app.

How did you select this vendor?

When looking for a collaboration with professional animators, we searched online for agencies and compiled a list of 10 freelancers and studios worldwide. One of our co-workers knew Wow-How Studios from a “networking meet-up” and suggested to take a look at their portfolio.

We contacted all of them, explained what we were looking for, and were then able to narrow down our list. Wow-How Studio sent us over their show-real and created a pilot for us. Their fast and clear communication together with the amazing animations they create made us wanting to work together and seeing what this holds for the future.

Describe the video(s) and the process in detail.

After agreeing on working together we first had communication about our product and their possibilities. From our side, we provided design assets, our brand guidelines, and a briefing with some specific UA rules. Wow-How Studios started with the design process.

They sent over their created content step by step starting with a timeline, a storyboard, and a style example. From there they developed the animation for us and gave us the possibility to provide feedback in between every design-phases. 

What was your vendors' project management or feedback process?

For communication, we always have the same person to rely on which works well. Per project, we work with different animators. This depends on their workload of course but also gives us the chance to discover new styles. During all projects, we communicated with the business development manager and the animator. 

Can you share any outcomes from the project that demonstrate progress or success?

Until now the animations that we got from Wow-How helped us generating a higher CTI for our apps. We get a lot of positive feedback from the people who saw the video and see our panel numbers improving.

How effective was the workflow between your team and theirs?

The workflow between App Annie and Wow-How worked really well. Since all contact goes true one of their managers we can always rely on a fast reply and they always know what we are talking about and what we worked together on in the past. This experience helps for better communication.

The steps they take to be able to come to a result are very clear and Wow-How is secure with pointing out a deadline and sending examples for feedback on our side. They deliver what they promise.

What did you find most impressive about this company?

The work well together and make it all super easy to communicate with us despite the distance. 

Are there any areas for improvement?

 I’m honest when I say I can’t think of anything really. 

Please describe your company and your position there.

I work on the Creative Strategy team at technology company, producing videos and campaigns for our Growth, Product, and Marketing teams.

For what projects/services did your company hire Wow-How Studio?

Our team was looking to accommodate the growing creative requests from various teams at the company. We needed partners that could easily understand the goals of our project and produce high-quality deliverables quickly. The majority of our projects with Wow-How Studio are short animated videos that play on our social channels. We did not have enough internal resources to execute on these requests, and Wow-How has been a fantastic partner.

What were your goals for this project?

We were looking to create short animated videos to test on our various social channels. Our team wanted to test different types of creative treatments and product visuals to see what resonated best with our audience.

How did you select this vendor?

I was referred to Wow-How Studio by a colleague on our Design team. Our designers vetted their work and found that Wow-How meets the standard of quality as creative partners.

Describe the scope of their work in detail.

We talked to Wow-How Studio about the goals of the project and what we were hoping to achieve in our first videos. Our team provided them with our brand design guidelines, and they were able to create a series of videos based on our brief. They provided a targeted delivery date along with multiple rounds of feedback built into the schedule. Wow-How was very accommodating and asked clarifying questions to ensure they delivered the best videos possible.

What was the team composition?

We worked closely with an account manager to sort out project budgets and timeline and a designated producer during production.

Can you share any outcomes from the project that demonstrate progress or success?

After partnering with Wow-How Studio, we were able to accommodate all video requests by their requested delivery date. Knowing we have a partner who can turn around these videos quickly has allowed us to create and test more ads than before.

How effective was the workflow between your team and theirs?

Working with Wow-How Studio has been great! Their team is in constant communication with us, giving us project updates and asking questions. They set clear expectations at the beginning of the project to ensure everything runs as smoothly as possible.

What did you find most impressive about this company?

Our team is always impressed with the quality of work we are presented with and how quickly they can produce videos!

Are there any areas for improvement?

No areas of improvement for us. Thank you, Wow-How, for being an amazing creative partner!