Wow-How Studio

BACKGROUND

Please describe your company and your position there.

I am the Director of Brand and Content for Startpage, the world's most private search engine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We were looking to create three videos to help people understand the dangers of online personal data collection and how people can take back control of their privacy.

What were your goals for this project?

Our goals were brand awareness and education of our product. It was important that the videos were both information and engaging in order to capture the attention of viewers.

SOLUTION

How did you select Wow-How Studio?

Wow-How's team was so creative and thoughtful. I was very impressed by both their organized account leads and the creative solutions they presented to bring our scripts to life. Online privacy is a difficult subject and their ingenuity went above and beyond what we ever expected! Lastly, they instantly understood our brand colors and style.

Describe the scope of their work in detail.

Startpage provided three scripts and then the Wow-How team took it from there. From initial storyboards to custom illustrations and animations to VO artist and music mastery. It was an easy and straightforward process.

What was the team composition?

BD lead, Account lead and creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our entire executive team was very impressed with the videos. In just two months, one of the videos has 60k views on YouTube. They video have also been used by media outlets that are reporting on privacy to help educate and inform people about data collection. We are very pleased!

How effective was the workflow between your team and theirs?

Very effective. They team was great a communication and were able to adapt to our feedback with ease.

What did you find most impressive about this company?

We were impressed by how creative they were with turning words on a script into visual metaphors.

Are there any areas for improvement?

I have no suggestions for improvement. They are a well oiled machine and I will work with them again.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Specialist for a custom factory automation integrater located in Ontario, Canada. We design and build custom automation eqipment for the automtive and general industries. We employ about 125 peolple

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We are currently launching pre engineered laser and weld cells as standard products and needed someone to create high quality rendered promotional videos using CAD we had designed.

What were your goals for this project?

We wanted to show the deisgn and capibilities of these cells in a short, highly engaging video that would capture the viewers attention. We envisioned a 1 min video that would show all the key features and keep the viewer watching until the end.

SOLUTION

How did you select Wow-How Studio?

Timing was perfect. They reached out to us in LinkedIn the same week we were doing research on companies that could offer this service. They also send a portfolio of previous projects they did and one of those projects was very simular to what we had it mind. Thier price was also very competitive.

Describe the project in detail.

A sales person set up the contract and introduced the project team. At this point we had to send them a full CAD model of our product. There was some difficulties during this process.

It was our first time doing a project like this and there was some struggles with language barriors as our product was highly technical and many of the language used was not easily translated.

After we had the CAD sorted out, things moved along quicker. We did have some issues with feedback not being implemented and then having to use addional revisions to get the feedback implemented.

What was the team composition?

Sales, and then project manager for the remainder of the project. Only towards the very end did we meet a member of the team. Once this happened the project went much better.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the video to the public but overall feel it will be a valuable asset for the product launch

How effective was the workflow between your team and theirs?

Overall it was okay. There was a lost in coomunication between project manager and thier team. There were numorous times when clear directions were not recieved by there team which causes additional revisions.

In the end they did acccomodate and had us work more directly with thier team which greatly accelerated the project.

What did you find most impressive about this company?

They were highly engaged throughout the entire project. They did their best to keep out team on schedule and were accomodating to the fact that we were new to this process.

Are there any areas for improvement?

Yes, there was a commmunication gap between out team and thiers. It was nice to work more directly with thier team.

BACKGROUND

Please describe your company and your position there.

I am the Director of Sales and Marketing at Brokerage Engine, a modern back office management SaaS product for residential real estate brokerages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We engaged Wow-How to create a ~2 minute animated explainer video illustrating our product's "elevator pitch".

What were your goals for this project?

Our product has many functionalities, which can sometimes be difficult for sales prospects to comprehend. Given the complex nature of our product, we hoped to simply and clearly communicate the main benefits of Brokerage Engine to prospective customers.

SOLUTION

How did you select Wow-How Studio?

We evaluated 3 companies on quality of past work, price and the ability to clearly understand our product/mission. Wow-How competed favorably in all aspects, but what really sealed the deal was their level of creativity.

Many video production companies rely on repurposing "stock" graphics for these types of videos. Instead, Wow-How really takes the time to craft a unique art style for the client.

Describe the video(s) and the process in detail.

Straightforward process of providing the creative brief and script. Once received, Wow-How did the heavy lifting of storyboarding, VO selection, and animation. All along the way, our PM @ Wow-How would provide frequent updates and help with any questions. Very flexible on our revision requests and always super friendly.

What was your vendors' project management or feedback process?

We were provided a dedicated PM to work with, who was exceptionally helpful, friendly and open to feedback. Excellent process all around.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As our first piece of brand video content, it will provide the opportunity to be used on our website, primarily - in addition to our drip campaigns, social media and conference collateral.

How effective was the workflow between your team and theirs?

Communications were handled over email between Brokerage Engine and Wow-How, which was extremely effective. As stated before, Wow-How's communication was consistent and frequent - much appreciated.

What did you find most impressive about this company?

This is our first experience with a vendor of this type, so they made a great impression on all fronts.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the Creative Director of a software company based in SEA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

Usually, our team can support the volume of projects. However, for this particular project, we had a shortfall of resources due to some unforeseen circumstances. We hired Wow-How to support us on the creative execution of the one task.

What were your goals for this project?

To deliver a high-quality end product within the tight deadline.

SOLUTION

How did you select this vendor?

Wow-How Studio was selected based on their portfolio and the proactivity of their account managers.

Describe the project in detail.

The project involves the creation of artworks and animation for a n explainer video for an up and coming Mobile App.

What was the team composition?

We were assigned a project manager to serve as the main point of contact. This was very convenient and showed the professionalism of the studio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The end product was well-received by our team. We asked for the working files and they were all well-organized and neat which made it very easy for us to make some necessary changes.

How effective was the workflow between your team and theirs?

Highly effective. The Wow-How studio was professional and efficient from the beginning up to the handoever of the project and source files.

What did you find most impressive about this company?

Professionalism, proactivity and workflow. Wow-How uses tools that made it easier for me and my team to give our comments. There's a clear project timeline and they always delivered on time. We had a very tight timeline but Wow-How was willing to discuss a compromise that was feasible for both parties. They didn't over-promise.

Are there any areas for improvement?

None as of the moment.

BACKGROUND

Please describe your company and your position there.

App Annie helps people build a better app business. It delivers the most trusted app market data and insights for your business to succeed in the global app economy. Over 1 million registered members rely on App Annie to better understand the app market, their businesses, and the opportunities around them. The company is headquartered in San Francisco with 400+ employees across 13 global offices worldwide. In Utrecht, we focus on our B2C apps.

Together with a team of app developers, QA engineers, UX designers, marketing managers, and digital designers we make sure our apps provide our users with the best experience possible. As one of the digital designers, I create all our design-assets for the app stores and for our worldwide campaigns to promote these apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

At App Annie, we are always working on creatives to promote our products. We do this worldwide and test every design we have to be able to improve it and get the most out of it. We asked Wow-How Studio to help us create animations to promote one of our apps, Phone Guardian.

Our UA videos have a short life on the web and need to be renewed every two weeks. To do so we work together with professional animators to help us communicate the benefits of our apps in a creative way.

What were your goals for this project?

With our videos, we are aiming for more visibility and a better conversion rate due to more downloads. Our videos should explain the benefits of the app and trigger people to download and use our app.

SOLUTION

How did you select this vendor?

When looking for a collaboration with professional animators, we searched online for agencies and compiled a list of 10 freelancers and studios worldwide. One of our co-workers knew Wow-How Studios from a “networking meet-up” and suggested to take a look at their portfolio.

We contacted all of them, explained what we were looking for, and were then able to narrow down our list. Wow-How Studio sent us over their show-real and created a pilot for us. Their fast and clear communication together with the amazing animations they create made us wanting to work together and seeing what this holds for the future.

Describe the video(s) and the process in detail.

After agreeing on working together we first had communication about our product and their possibilities. From our side, we provided design assets, our brand guidelines, and a briefing with some specific UA rules. Wow-How Studios started with the design process.

They sent over their created content step by step starting with a timeline, a storyboard, and a style example. From there they developed the animation for us and gave us the possibility to provide feedback in between every design-phases. 

What was your vendors' project management or feedback process?

For communication, we always have the same person to rely on which works well. Per project, we work with different animators. This depends on their workload of course but also gives us the chance to discover new styles. During all projects, we communicated with the business development manager and the animator. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Until now the animations that we got from Wow-How helped us generating a higher CTI for our apps. We get a lot of positive feedback from the people who saw the video and see our panel numbers improving.

How effective was the workflow between your team and theirs?

The workflow between App Annie and Wow-How worked really well. Since all contact goes true one of their managers we can always rely on a fast reply and they always know what we are talking about and what we worked together on in the past. This experience helps for better communication.

The steps they take to be able to come to a result are very clear and Wow-How is secure with pointing out a deadline and sending examples for feedback on our side. They deliver what they promise.

What did you find most impressive about this company?

The work well together and make it all super easy to communicate with us despite the distance. 

Are there any areas for improvement?

 I’m honest when I say I can’t think of anything really. 

BACKGROUND

Please describe your company and your position there.

I work on the Creative Strategy team at technology company, producing videos and campaigns for our Growth, Product, and Marketing teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

Our team was looking to accommodate the growing creative requests from various teams at the company. We needed partners that could easily understand the goals of our project and produce high-quality deliverables quickly. The majority of our projects with Wow-How Studio are short animated videos that play on our social channels. We did not have enough internal resources to execute on these requests, and Wow-How has been a fantastic partner.

What were your goals for this project?

We were looking to create short animated videos to test on our various social channels. Our team wanted to test different types of creative treatments and product visuals to see what resonated best with our audience.

SOLUTION

How did you select this vendor?

I was referred to Wow-How Studio by a colleague on our Design team. Our designers vetted their work and found that Wow-How meets the standard of quality as creative partners.

Describe the scope of their work in detail.

We talked to Wow-How Studio about the goals of the project and what we were hoping to achieve in our first videos. Our team provided them with our brand design guidelines, and they were able to create a series of videos based on our brief. They provided a targeted delivery date along with multiple rounds of feedback built into the schedule. Wow-How was very accommodating and asked clarifying questions to ensure they delivered the best videos possible.

What was the team composition?

We worked closely with an account manager to sort out project budgets and timeline and a designated producer during production.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After partnering with Wow-How Studio, we were able to accommodate all video requests by their requested delivery date. Knowing we have a partner who can turn around these videos quickly has allowed us to create and test more ads than before.

How effective was the workflow between your team and theirs?

Working with Wow-How Studio has been great! Their team is in constant communication with us, giving us project updates and asking questions. They set clear expectations at the beginning of the project to ensure everything runs as smoothly as possible.

What did you find most impressive about this company?

Our team is always impressed with the quality of work we are presented with and how quickly they can produce videos!

Are there any areas for improvement?

No areas of improvement for us. Thank you, Wow-How, for being an amazing creative partner!

BACKGROUND

Please describe your company and your position there.

In 2017 we founded the #Mutmachleute project. A south german, non profit Organisation for Mental Health and against the stigma of mental illness. In my position as co-founder I am mainly responsible for Marketing. Online aswell as Offline. With my background as a Film- and TV Producer I also manage any audio-visual projects at the moment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We hired Wow-How to help us regarding the animation for an explainer video for our NGO Project. We already had first experiences in working together with Wow-How, so we had a feeling how to work together. From our side, there was no big challenge at the starting point.

What were your goals for this project?

We were looking for a simple and flat animation style. Focused on explaining our slightly complicated services in the easy to understand kind of way. But also with a touch of emotion. Because it´s quite an emotional topic.

SOLUTION

How did you select this vendor?

I called Wow-How because I knew what to expect and I love their way of communication and workflow. Sometimes they are too fast for me in a positive way!

Describe the scope of their work in detail.

At the beginning of the project we delivered a first raw script and storyboard. From this point on, Wow-How took over step by step. From Character Design, proposal of an overall up to the storyboard. And finally, after some minor inputs from our side, the final animation including a demo voice over and a music proposal was delivered. The process was exactly as planned and suspected.

What was the team composition?

Most of the time we were communication with our WoW-How producer, in terms of production and with my lead contact in terms of business and further communcation. Main communication was between 2 persons from WoW-how and 2 from our side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still working on finishing and publishing the project at the moment.

How effective was the workflow between your team and theirs?

As already mentioned, I would always prefer working with Wow-How because of their workflow and great communication and creation skills. Scheduling and management is also great.

What did you find most impressive about this company?

From day one, and every day since, I have been treated perfectly as a customer. It feels like people from Wow-How really care about their customers and their projects. For me it´s all about trust and communication. And that´s the point, why I will always return to Wow-How. 

Are there any areas for improvement?

Not yet. Maybe I find something in the future

BACKGROUND

Please describe your company and your position there.

Swidget is a Smart Home platform consisting of a variety of modular connected electrical devices. My position at the company is the channel manager for Custom Integrators.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

Swidget was looking to create an exciting and modern video to showcase the products' different use cases in various rooms of the house.

What were your goals for this project?

We wanted to showcase this video at our booth at the International Builders' Show.

SOLUTION

How did you select this vendor?

I searched for designers both online and offline. Wow-How won the contract because they were the company with the best price, turn around time, and experience.

Describe the video(s) and the process in detail.

Once the contract was signed, we were given excellent direction for the best way to work through the design process. They reviewed our storyboard and synopsis and gave us their creative input on how to make it better. There were a number of rounds of revision as we went through the process and we ended up with a great video.

What was your vendors' project management or feedback process?

The project management process was outlined both in the contract as well as before we started. It was very clear what that process would be. We were given a link to a new video in every stage of the process and the user interface had a timecoded editing and commenting function built into it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was well received by my team and it served as a great tool to bring people to our booth for more in depth conversations. We will now use the video as a marketing tool to help explain our products.

How effective was the workflow between your team and theirs?

The project manager that we were assigned was very easy to work with and helped us through all of the process.

What did you find most impressive about this company?

It is often said that you have to choose between speed, price, and quality. In Wow-How's case, they were able to provide an excellent product at a very fair price, with a very quick turnaround.

Are there any areas for improvement?

We were very satisfied with their work!

BACKGROUND

Please describe your company and your position there.

My name is Iurii, I am Community Manager in TransferGo and responsible for Ukrainian market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We were starting the TV campaign, so we needed the best video to be presented with. The main goal of the campaign was to increase a traffic and build a brand awareness. The main challenge was - the lack of time.

What were your goals for this project?

We hoped to see increase of traffic, more registrations and activations.

SOLUTION

How did you select this vendor?

We had few offers, and we asked vendors to show us not only the budget for their work, but to share some creative ideas as well. WowHow Studio had very interesting vision of the video, and the price was comfortable for us, so we choose them as our vendor for further cooperation.

Describe the video(s) and the process in detail.

The big advantage was, that the partners understood well how our product works, who is our target audience and how we should talk with them. Thats why it was very easy to communicate with them. So they provided us storyboard and they accepted all the comments from our Design and Marketing team. We gave them all the materials, logo and guidelines, so they can use it in their work.

What was your vendors' project management or feedback process?

Their team was working on animation, and we have few rounds. We started with the characters (approved all of them), and then - moved forward to next rounds.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately we cannot share the results in public, but we had very good feedback from our customers about this video. It was quite funny, creative and very professional.

How effective was the workflow between your team and theirs?

We had a very clear timeline and all the communication process was absolutely great. Mostly we were working with one managing person from the vendors' side - and it made the process very easy and productive.

What did you find most impressive about this company?

They are creative, fast and very good in communications with the partners. I was impressed, how quickly they reacted during our cooperation.

Are there any areas for improvement?

At the end we had some small issues with the video formats and preparation for different Tv-channels but we solve id successfully.

BACKGROUND

Introduce your business and what you do there.

I'm a business development manager at Innogy Consulting, the in-house consultancy at a large German energy corporation. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wow-How Studio?

We wanted to find someone to produce a video explaining one of our new services. 

SOLUTION

What was the scope of their involvement?

The team at Wow-How Studio did a full-service production. They handled pre and post-production, including voiceovers and music. 

What is the team composition?

We primarily communicated with one person who acted as our project manager. This streamlined the process for us because they acted as a liaison between the teams. 

How did you come to work with Wow-How Studio?

We met some of the team members at a web summit in Lisbon and they approached us about working together.  

How much have you invested with them?

This video cost about €5,000 (approximately $5,500 USD). 

What is the status of this engagement?

We worked on this project from November-December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It helped us explain the new service to our target audience. The video was great and we’ve been pretty satisfied with the outcome. The video wasn’t highly-technical, but they executed it well. 

How did Wow-How Studio perform from a project management standpoint?

They have great project management. Deadlines were met and they were always reachable for us.

What did you find most impressive about them?

I was impressed with their communication. They were very quick in responding to feedback on what needed to be changed. 

Are there any areas they could improve?

The communication about payment could’ve been improved. As a large corporation, it can take a couple of weeks for us to process payments and they were a bit pushy about it. 

Do you have any advice for potential customers?

It is beneficial to establish milestones and goals at the beginning of the project. As I said earlier, it would be helpful to clarify payment cycles on both ends.