VCM Interactive Inc.

Introduce your business and what you do there.

I’m the director of customization and shared services for an animal by-product manufacturing firm. We take animal by-products that would otherwise be disposed of as waste. We convert them into value-added proteins and fats for the agribusiness food chain. 

What challenge were you trying to address with VCM Interactive Inc.?

There was a regulatory appeal that we had to address, but because of the COVID-19 pandemic, the tribunal members couldn’t visit our facility to understand its operations. As a result, we needed VCM to create a virtual tour of not only the facility and its internal operations but also the surrounding area.

What was the scope of their involvement?

VCM created a 30–40-minute video that we'd used in a hearing to present the facility and its surrounding area and location. The video also covered everything from the receipt of the raw materials to processing the finished goods. The deliverable itself was a high-resolution video that contained aerial drone footage. They provided all of the equipment needed for video and sound editing. 

What is the team composition?

I worked with Paul (Producer, Director & Videographer), who served as our main point of contact. We also worked with two technical videographers and a sound engineer. 

How did you come to work with VCM Interactive Inc.? 

We found VCM on Google by searching videographers in the Toronto region. We found a total of three firms, but VCM had the best description in terms of filming; they also had a few video clips inside manufacturing facilities. I connected with them, and they provided a detailed proposal to us. Our firms signed an NDA as part of the regulatory appeal. From there, we determined the scope of the project, deliverables, and action plan. That was how engagement started. 

How much have you invested with them?

We invested about $28,000. 

What is the status of this engagement?

The engagement lasted from September 2021–February 2022. 

What evidence can you share that demonstrates the impact of the engagement? 

The video was produced with high quality, and it met all of our expectations. 

How did VCM Interactive Inc. perform from a project management standpoint?

Their project management was top-notch. We communicated by email. 

What did you find most impressive about them?

VCM was fully engaged in the project. They provided suggestions on how to best film our facility — I was the technical expert in the organization, but I wasn’t good at producing videos and deciding what pictures to show. They worked collaboratively with us, and they were highly professional. 

They were also fastidious in terms of quality. Often, they would shoot a particular system or piece of equipment 2–3 times, and then they’d ask us if the shots met our requirements. Even when I said yes, they’d do it again if the quality wasn’t good enough. In other words, they met my standards and ensured they also met their internal standards, resulting in a high-quality product.

Are there any areas they could improve?

No, there weren’t any. They provided great value for what we invested; we’d use them again if we ever have to do this again in the future. 

Do you have any advice for potential customers?

Know what you want. Have a vision, and VCM will help bring it to life. You have to understand what you’re asking them to do, and they’ll help you.

Please describe your company and your position there.

I am the Environmental Manager of a rendering company, with multiple facilities within Canada.

For what projects/services did your company hire VCM Interactive Inc., and what were your goals?

We wanted to create a video that could explain the process of one of our facilities, from receipt of raw materials to shipping out of the final product, as well as showcase all environmental ancillary operations that are part of the facility.

How did you select this vendor and what were the deciding factors?

The vendor showcased a lot of experience with creating videos like the one we required.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

There was an introductory meeting to explain what we were looking for. This was followed by spending 3 days filming around the facility (inside and out). The crew took multiple takes, and even if we thought the clip was good enough they striped for excellence and re-took the shot to better showcase in the video. After filming was done the sequence of the shots and the voice over was decided by us. VCM sent multiple versions of the video, and each time we provided comments and feedback for alterations that VCM promptly performed. The voice I've was recorded in their studio. The final product was amazing, and exceeded our expectations.

Who did you work with and what was the feedback process like?

We mostly worked with Paul Nandrajog. He was a pleasure to work with, very responsive and quick to address any changes or comments we had. He was constantly looking for our feedback to make sure that he was providing us exactly what we wanted.

Can you share any outcomes from the project that demonstrate progress or success?

The video was a success within the organization, and will be a very useful tool to train new recruits and outsiders on what the facilities do.

Describe their project management style, including communication tools and timeliness.

The team was very easy to communicate with. We received very timely responses, at times even late in the day. Communication was open, friendly and frank. Communication tools used where email and phone calls.

What did you find most impressive or unique about this company?

We were impressed by the high level of detail of the employees. They scrutinized their work and had a lot of pride in it. Even if we thought a shot was good enough they were not satisfied with the quality and would retake the shot to get the quality needed. The VCM team did a phenomenal job with the video production, the motion graphics and video editing.

Are there any areas for improvement or something they could have done differently?

The while process was seemless and easy. We are very happy we choose them, the end product went above and beyond our expectations

Please describe your company and your position there.

We are an industry-leader in cutting-edge packaging automation and transformational technologies. Working across the pharmaceutical, health & personal care, food & beverage and consumer goods sectors, we help world-class companies to adapt and grow.

For what projects/services did your company hire VCM Interactive Inc., and what were your goals?

As many industry tradeshows were cancelled due to the ongoing global pandemic, we decided to host a virtual event, where we would simulate "holographic" presenters and hired VCM Interactive to film product videos, 3D animation and motion graphics. along with green screen shoots.

How did you select this vendor and what were the deciding factors?

We were impressed with their vision and strengths in 3D animation and motion graphics.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Storyboarding, scriptwriting, filming, motion graphics.

Who did you work with and what was the feedback process like?

We worked with the whole team at VCM, with our main contact being Paul, Head of Production.

Can you share any outcomes from the project that demonstrate progress or success?

The event was a success with many attendees and we've utilized the videos several times since then during sales presentations, with several being highlighted on our website and Vimeo channel.

Describe their project management style, including communication tools and timeliness.

Paul is meticulous in managing projects and in his communication. No detail is ever missed, and he keeps us to task.

What did you find most impressive or unique about this company?

They took the time to met with us and really understand our business in order to capture our messaging. They are also very good with recommendations and suggestions to improve our vision.

Are there any areas for improvement or something they could have done differently?

No areas for improvement to note.

Please describe your company and your position there.

I am the Marketing Manager for a ln organization who develops custom flavoured solutions for food companies.

For what projects/services did your company hire VCM Interactive Inc., and what were your goals?

We wanted to create multiple videos (food reels) to showcase our varied custom solutions offering to industrial, food service, meal kits, grab n go and more. We want to achieve targeted content for each segment that can be used for marketing purposes.

How did you select this vendor and what were the deciding factors?

We got to know them through a reference.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

To develop videos, it is crucial to start with a detailed briefing session and setting the expectations right. We worked on the script, video titles and proceeded with the videos shoots. Once the shoots were completed, we went on to finalize the frames vis a vis scripts to finalize the flow for each food reel.

Who did you work with and what was the feedback process like?

We worked with the Head of Production - feedback process was kept on emails to make sure everything is clear, concise and documented.

Can you share any outcomes from the project that demonstrate progress or success?

The videos have been uploaded on our YouTube channel, part of our website pages as well as posted on social media platforms - they have been performing well and received traction on multiple platforms. We were also able to use them for our LinkedIn leas generation campaigns where it got us good results too.

Describe their project management style, including communication tools and timeliness.

The Head of Production was easy to communicate with and I must say, very helpful and understanding. So we never had any issues with the scope of the work. I should also mention that he always stuck to the decided timelines.

What did you find most impressive or unique about this company?

They were able to understand our food products and delivered what we were looking for in such videos.

Are there any areas for improvement or something they could have done differently?

I wish we could have met them in person during the project.

Introduce your business and what you do there.

I'm the account manager for an industrial services company. We do industrial nondestructive testing or inspection of pipelines, steel, steel mills, components, cars, planes, trains, and nuclear facilities.

What challenge were you trying to address with VCM Interactive?

We wanted a company to help us produce computer-aided design (CAD) drawings of specialized support for one of our inspections. 

We did ultrasonic thickness surveys of a steel mill and the client required that the results were put into a color-coded format in which every reading represented a certain thickness of the steel.

What was the scope of their involvement?

I reached out to VCM since they have the capacity to take our readings and convert them into a color-coded CAD drawing. We needed to represent the thicknesses that we found in the components that we were testing. At the end of the project, VCM provided us with a fully customized CAD drawing of the component we are testing with a color overlay on top of the drawing.

What is the team composition?

Paul (President) is my main point of contact, but I also work with other 2–3 partners.

How did you come to work with VCM Interactive?

We found VCM online. They were one of my first phone calls since it seemed like they had the capacity to do what we needed. 

How much have you invested with them?

So far, we’ve invested $200,000 in the project.

What is the status of this engagement?

We started working together in June 2018, and it’s still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Once we received the results from the initial test, we did a lot of back and forth. We modified the color palettes and different minor adjustments. At the end of the day, our customer was happy with the results.

Their work was able to give my client a much quicker picture of the assessment of their components. Instead of looking at numbers, they were able to look at colors and an actual picture of the components, allowing them to establish where they need to focus the repairing efforts every year. 

How did VCM Interactive perform from a project management standpoint?

I enjoy their responses and the way they react to our requests. I was also able to sit down with Paul in his office and lay everything out.

What did you find most impressive about them?

VCM's team responds very quickly. They usually complete the task that's given to them within the same day, and they're a great company to work with. 

Are there any areas they could improve?

VCM was very accommodating to our needs, but maybe some reduction in pricing wouldn’t be bad. Currently, the market's asking for reductions in pricing due to the economy, and they're working on that to see what they can do to help reduce the cost to our client.

Other than that there really doesn't need to be any change in their workflow. I would work with them every year — no question.

Any advice for potential customers?

A face-to-face meeting is very important. I know nowadays we're resorting to a lot of online meetings and calls, but I think it's a better way to approach things when you sit down and meet someone in person.

Please describe your company and your position there.

I am COO of a television and video production house headquartered in the greater Toronto area.

For what projects/services did your company hire VCM Interactive?

We engaged VCM to design and produce a short series of 2D animated B2B videos for use online by a major global client.

What were your goals for this project?

The main objective was to convey some abstract and complex business principles for users of the client’s website, in an entertaining and easy to understand way.

How did you select VCM Interactive?

We reached out to a small number of handpicked suppliers and obtained competitive bids for the work based on a common set of requirements. VCM provided the most competitive bid backed up by a similar and high quality body of work.

Describe the video(s) and the process in detail.

There were a series of creative stages which involved character design, storyboarding, 2D animation, narration casting and recording, music spotting and mixing.

What was your vendors' project management or feedback process?

VCM provided a senior executive throughout the project for regular consultation.

Can you share any outcomes from the project that demonstrate progress or success?

Despite delays in the project brought on partly by the impact of the global pandemic on our international client, VCM was able to respond rapidly to unpredictable and sporadic input and successfully deliver the finished product.

How effective was the workflow between your team and theirs?

The timeline for the project became much more elongated than expected, putting pressure on the project in terms of budget assumptions and inconsistent communications from the international client; however, VCM was able to rise to the challenge and work dynamically towards a successful outcome.

What did you find most impressive about this company?

VCM was responsive and adaptable in challenging circumstances, while always presenting a professional outlook and creative output that required very little direction or re-working during the drafting and editing processes.

Are there any areas for improvement?

We were pleased VCM’s end for the project outcome, without any notable course corrections needed in hindsight.

Please describe your company and your position there.

We are an Indoor Air Quality Manufacturer specializing in a development and manufacturing of products for residential and commercial applications. This is a family owned business focused on product quality, performance and great customer service. Our mission is to help people live better indoors.

For what projects/services did your company hire VCM Interactive?

In this new digital world with information overloaded internet, we realized that we needed more effective tools to market our brand and our products. We reached out to VCM as their values, company mantra and their understanding of video marketing spoke to us.

We needed one of our high end products to become more visible and reach more homeowners through a warm, inviting, yet technology focused video.

What were your goals for this project?

Our goal was to create a product video that would create the value and understanding the importance of investment at the consumer level. We asked VCM to help us create a video which can be uploaded on our website, YouTube and other social media to create the product awareness.

How did you select VCM Interactive?

I searched online for Video Production Companies that would be local. I found a few so i visited each website, read the profiles, looked at video portfolios and read each company's services. VCM Interactive portfolio and their philosophy appealed to me so I reached out to Paul by email. The VCM Interactive was the 1st one I reach out to and after the phone conversation with Paul, we have decided to work with his team.

Describe the video(s) and the process in detail.

The VCM Interactive was very professional, detailed oriented and timely from the beginning to the end of the production. Paul and his team studied our website and products. They even researched our competitors so they would have a deeper understanding of the industry we are in.

They took the job very seriously and asked for a guidance when it was needed. Once we prepared the script they worked with us on visualization, portraying of the message and script editing. VCM took on all the 3D creations and visualizations of the scenes. When we asked for edits or changes in their 3D scenes they followed our requests thoroughly.

Collectively we searched for short video footages and pictures to enhance the message we wanted to portray throughout the video. Paul kept in touch with us on regular basis to make sure the video production is on schedule and all the scenes are done according to our wishes.

We were even brought into the virtual sound studio to have an opportunity to guide the voice over for our video. It was a unique and wonderful experience.

What was your vendors' project management or feedback process?

The entire process of video production was thorough and detailed. We were contacted by email and phone regularly to make sure the production is going according to the plans and script. We were always asked for an input or feedback before all the steps within each scene were produced and / or finalized.

Can you share any outcomes from the project that demonstrate progress or success?

We have just finished the video and will be posting it on our social media. I have shown it privately to some of our customers as well as friends and so far the reactions and feedback have been very positive. One comment from our customer was - "This video is as good as it can get!"

How effective was the workflow between your team and theirs?

Paul who is our main contact at VCM Interactive has been very professional and thorough. Paul is very thoughtful and he follows up with gentle reminders when a customer falls behind on responses or feedbacks.

What did you find most impressive about this company?

I enjoyed working with VCM Interactive as their quality of work is impressive. The video they made for us is warm, inviting yet shows the technical side of the technology in the product. We are very happy with their work and our video turned out lovely.

Are there any areas for improvement?

I don't have any comments on this at this point.

Introduce your business and what you do there.

I’m a sales head of a nutritional products company.

What challenge were you trying to address with VCM Interactive?

We wanted a video to promote our brand.

What was the scope of their involvement?

VCM Interactive produced our video. They helped us with the script, music, composition, editing, and graphics. The deliverables were a high definition video along with other assets that related to the video.

What is the team composition?

I was in contact with Paul (President).

How did you come to work with VCM Interactive?

I found them through a Google search for a video production company. I interacted with Paul, he was very sensible and knowledgeable. He gave us a good direction on how to position our video and how to increase the brand value of our products.

How much have you invested with them?

We have invested $15,000–$18,000.

What is the status of this engagement?

Our engagement ran from November 2020–February 2021.

What evidence can you share that demonstrates the impact of the engagement?

It’s too soon for metrics, but we're happy with the video.

How did VCM Interactive perform from a project management standpoint?

VCM Iteractive worked in a very collaborative way showing their work in a transparent way at every stage. They shared the style frames, the initial 2-3 minute video, and worked in the best interest of the client.

We communicated via email and calls. Paul answered anytime I called.

What did you find most impressive about them?

Their customer service is impressive. Their interest was never compromised.

Are there any areas they could improve?

There’s nothing I’d have them improve. They clearly wanted to make the customer happy. They tried to drive the video in the direction the client wanted.

Do you have any advice for potential customers?

If you don’t know anything about video production, this would be a good start. They’ll brush you up with knowledge. They’re informative and let you know how things work.