Colormatics

BACKGROUND

Please describe your company and position.

I am the Lead Producer of Semrush

Describe what your company does in a single sentence.

Semrush is a SaaS platform that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colormatics to accomplish?

• Course production

SOLUTION

How did you find Colormatics?

• Referral
• Other

Why did you select Colormatics over others?

Referred to me

How many teammates from Colormatics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Search for Production Course Studio
• Film Course Materials
• Send Raw Footag

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of Course Filming: All video content for the course has been recorded, covering all planned lessons and topics as outlined in the course syllabus.
• Receipt of Raw Footage: All raw video footage, including multiple camera angles, audio recordings from the filming sessions, have been deliveredю

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team consistently delivered all items on time. Each phase of the project, including the filming of the course and the delivery of all raw footage materials, was completed according to the agreed-upon schedule. Their ability to meet deadlines demonstrated strong project management and effective time management skills.

The team was highly responsive to our needs throughout the project. Communication was prompt and clear, with all inquiries and feedback addressed in a timely manner. They were also very adaptable, readily accommodating any changes in project scope or unforeseen challenges. Whenever an issue arose, they proposed practical solutions quickly, ensuring that the project remained on track without compromising quality.

Overall, their proactive approach and responsiveness made the collaboration smooth and productive. The final deliverables met all our expectations, indicating that they were attentive to our needs and committed to delivering high-quality work.

What was your primary form of communication with Colormatics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their high level of proactive communication and adaptability were impressive.

Are there any areas for improvement or something Colormatics could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of the company

Describe what your company does in a single sentence.

We are a consumer products brand house that sells our products through channels such as B2B wholesale, Amazon and our owned websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colormatics to accomplish?

• Create a educational brand video for our Squatty Potty Brand
• Drive incremental sales through our strategic sales channels like Amazon and Walmart
• Consumer insight research and focus group testing

SOLUTION

How did you find Colormatics?

Referral

Why did you select Colormatics over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Colormatics were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The videography scope of work entailed, scouting, preparing, and pre-production prior to filming. Shooting 3- full ten-hour day with a full professional crew. Equipment rentals for all lighting, electricity, and grip. Sound recording for the project. Post-production including editing, graphics, sound mixing, sound design, music, and color correction. Delivery of final product in the format and resolution of choice. For the digital media side it included a full paid media plan for Q4 on a minimum spend of $435k. All campaign setup, digital media buying, reporting and optimization and integrated strategy and account management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Colormatics has delivered all the different video assets promised on schedule. Even going above and beyond as there was enough footage from our shoot to generate additional 30's 15's and 6's. We also had a complex end card matrix as we wanted to customize the asset for different retailers and the products those retailers carried. Colormatics was accommodating and worked with us to accomplish this for a reasonable cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chris, Sean and Aaron on did a great job of keeping our project on schedule. Often as the client we were the ones running 24-48 hours late on our deliverables and feedback. They were always transparent about what that would do to timelines and giving us a friendly nudge when needed. They were a great culture fit and incredibly collaborative, it felt like I was working with my own internal team the whole time both with the consistency of communicating with the same core group and the attention and focus that core group gave us throughout the project.

What was your primary form of communication with Colormatics?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our brand had one of the most popular viral videos of the 2010's with a unicorn pooping. So Colormatics and our team had a tall task of coming up with a concept that was both funny and educational while also being something totally different from that video that stood on its own. I think the full suite of service, from focus group, concept, production, to final product was unique and allowed the team to ultimately come up with a concept and final product that gave our brand a more adult feel while still paying homage to the original video. This team knocked it out of the park.

Are there any areas for improvement or something Colormatics could have done differently?

I was incredibly happy with how this project went, I honestly can't think of any critical feedback to offer. Their work was exemplary and their team is full of genuinely good people.

BACKGROUND

Please describe your company and position.

I am the Marketing Supervisor of a manufacturing company

Describe what your company does in a single sentence.

We service the allergy market globally, offering an array of manufactured allergen extracts, testing devices, and ancillary products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colormatics to accomplish?

• Create a commercial for a national awareness campaign

SOLUTION

How did you find Colormatics?

Referral

Why did you select Colormatics over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from Colormatics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included the creation of a commercial (:30, :15, :06) , from start to finish. Colormatics pitched concepts, delivered a script, provided storyboards, organized casting, and handled all pre- and post-production. They delivered the end product in three different aspect ratios. Their work required mindfulness of our regulatory environment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have only just begun to utilize the commercial, but are already witnessing great engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked on a very tight timeline, and Colormatics was incredibly accomodating. They delivered on time and implemented our feedback seamlessly.

What was your primary form of communication with Colormatics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From a deliverable standpoint, the quality of the work was phenomenal, especially given the timeline. Culturally, my team appreciated the energy and collaboration from Colormatics. They were invested in our messaging and goals as much as we were.

Are there any areas for improvement or something Colormatics could have done differently?

Timeline communication slipped a little after the first deliverable was handed over, but it wasn't an inconvenience. Otherwise, I do not have any feedback.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Serta Simmons Bedding

Describe what your company does in a single sentence.

Serta Simmons Bedding is a sleep wellness company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colormatics to accomplish?

• Create video social assets for a new product launch, including YouTube, Facebook, and Instagram
• Create product videos in a variation of sizes for a new product launch
• Create 50+ mattress cutaways, showcasing the components/foams within our mattresses

SOLUTION

How did you find Colormatics?

Referral

Why did you select Colormatics over others?

Referred to me

What was the size of Colormatics’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Colormatics has been an outstanding partner in creating a huge amount of assets needed for our biggest product launch of 2023. This includes but is not limited to: social media videos, product videos, mattress cutaway visualizations, YouTube bumpers, edited b-roll, and more. The whole team is always willing to hop on the phone or quickly answer an email, with fast asset delivery and willingness to bring forth suggestions/solves outside of their scope.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We worked with Colormatics right up to the very launch day of our collection. They always made themselves available, and were able to make changes faster and more concisely than any other video/motion vendor I've worked with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Allison has been a wonderful partner regarding project management. The whole team is so on top of their projects that she rarely had to chime in, but she was always available and worked with us to get everything delivered by launch.

What was your primary form of communication with Colormatics?

Virtual Meeting

What did you find most impressive or unique about this company?

I was most impressed with Colormatics's speed of delivery, enthusiasm, and willingness to collaborate — it's rare to find super-talented people who you enjoy working with!

BACKGROUND

Please describe your company and position.

I am the Director of Customer Success of Stackline

Describe what your company does in a single sentence.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world's most innovative brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colormatics to accomplish?

• Create beautiful and informative video content to support a new product launch

SOLUTION

How did you find Colormatics?

Referral

Why did you select Colormatics over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• High quality content

How many teammates from Colormatics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our team was looking to create 8 unique videos to utilize for a new product launch. 1 video was an overview of the product in general, while the other 7 were focused on various features within the product. Each video was between 2 - 5 minutes in length and featured our CEO & Co-Founder.

We looked to Colormatics to help us with all aspects of the video creation. From pre-shooting details like scripting and location planning, to day-of details like lighting, artistic direction and feedback and shooting, to post-production editing and graphics/animation. We were working on a quick timeline, to shoot and deliver the videos within 6 weeks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Primarily timeline. We were operating on an incredibly tight timeline. Start to finish for this project was around 2 months and production/post-production was more like 6 weeks. Colormatics was able to produce everything we wanted (from full form video content to marketing cuts to thumbnails) within our timelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When the Colormatics team has something on their to-do list, you don't need to follow up. It will get done within the timelines communicated, no questions asked. The team was always available and willing to hop on a call to chat through requirements/questions and did so oftentimes at a moment's notice. Our timelines were quick and they were able to meet all of them. We felt incredibly supported by their 5-star service team.

What was your primary form of communication with Colormatics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Colormatics team produce incredibly polished and high-quality content, exactly what we were looking for. In addition, their team was fun and easy to work with, and truly took the time to get to understand our product and our vision so they could provide insightful feedback along the way. Our company has worked with them for multiple projects and this won't be the end. They are our go-to for any creative needs in the future.

Are there any areas for improvement or something Colormatics could have done differently?

We are extremely happy - no recommendations here.

BACKGROUND

Introduce your business and what you do there.

We are Life Happens, a nonprofit organization. Our mission is to educate people about the importance of specific insurance products. We promote the importance of life insurance, disability insurance, and long-term care insurance products — those are the three main products we try to make people aware of. We do not sell or endorse any specific insurance company; we simply try to raise awareness of those particular products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

One of our most important campaigns is our life insurance awareness month. For our marketing, we typically use a celebrity spokesperson every year to help us share our message. With these spokespeople, we always get a fraction of a production day with them.

During our production, we capture content for our campaign, including videos, photos, and social media content. Our goal is to get as much content as possible to use to propel our message out to the public. For 2022, we hired Colormatics to help us with our video production.

SOLUTION

What was the scope of their involvement?

Colormatics handled the entire video production process for our campaign. They worked with us through the scripting process of our project, to location scouting, the production day itself and all the logistics of that, as well as with post-production with some editing. They brought the gear, production crew, and craft services.

What is the team composition?

We worked directly with Chris (CEO & Co-Founder), who also acted as the director for the day. Additionally, we worked with Allison (Accounts Manager), David (Editor), Jackson (Producer), and a photographer.

How did you come to work with Colormatics?

I found Colormatics on Clutch and saw their reviews. Then, I reached out to them through their website, and we had a kick-off call. We came to them with a rough premise, but they listened to us and gave us a few options and estimations, and we then chose one of those.

What is the status of this engagement?

We started working together in March 2022 and finished everything in early June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The videos produced by Colormatics have been featured on our website and social media accounts, including Facebook, YouTube, Twitter, Instagram, and LinkedIn. Thanks to these videos, our message for our campaign was really well-received. We also heard very positive feedback from our board and members of the life insurance industry. Additionally, the celebrity spokesperson shared it in their own channels and received very good feedback from their followers.

How did Colormatics perform from a project management standpoint?

Colormatics did an exceptional job managing our project. They were detail-oriented and offered quick turnaround times.

Regarding the scheduling, the entire project went smoothly. Colormatics was always willing to set up a call and work within our timelines. They have a lot of different levels in their organization process, which helped us keep the project moving forward. Moreover, the production day was very well-organized, and everything went seamlessly — Colormatics did all the heavy lifting.

As for communication tools, we mostly had phone calls and exchanged emails. We also had some Zoom calls throughout the project. Additionally, Colormatics used Frame.io to make video revisions, which was very helpful for us, allowing us to give notes on specific parts of the video. This tool made the feedback and revision process very smooth.

What did you find most impressive about them?

Colormatics was able to creatively work within our budget. Additionally, I was very impressed with how much work they were able to complete during the production day. We had a five-hour block with our celebrity spokesperson, and Colormatics was able to maximize that time. They planned a very smart and efficient day around that time beforehand, so they were able to capture as much content as they could in the best possible way.

Are there any areas they could improve?

During the production process, we had a video village set up a short distance from the filming itself. It would have been great if we had a walkie-talkie or headset so we could provide feedback directly to the director without having to walk to where he was.

BACKGROUND

Introduce your business and what you do there.

I’m an executive and department head for an organization that supports families coping with loss. We partner with employers and life insurance companies in the US to provide our services to the families they support. In my role, I’m responsible for all of our communications, marketing, PR, advertising, storytelling, and go-to-market strategies.

Our service is twofold. On the one hand, we offer a mobile and web application. On the other hand, we offer support via our care team, which is available 24/7. This team is comprised of trained professionals who spend a lot of time with families and make themselves available to help them through their journey of loss.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We already had many ways to explain our app's value and how it supports people. However, it was very important for us to communicate to our stakeholders and business partners the value that the care team provides and our approach to care. Therefore, we hired Colormatics to create an explainer video for us.

SOLUTION

What was the scope of their involvement?

Colormatics helped us produce the video we needed. Initially, I told them the story we were planning to tell. Given that our care team is semi-remote to cover all time zones, our plan was to bring the whole team together from across the country for a one-day shooting in New York.

After discussing the project, we had a few iterations with Colormatics regarding our different options for production regarding costs, expected results, and the ability to tell the story with each option. Eventually, we landed on a production package that included a detailed description of how many crew members would be involved, how much shooting time we would have, and how many subjects would be featured in the video.

During the onboarding process, Colormatics also helped us understand the scriptwriting process, and we agreed on a price for the project. After that, we worked closely on the scriptwriting to ensure that Colormatics clearly understood our brand, the story we wanted to tell, and how we wanted to present our care team.

We wanted to ensure that each of our care team members had a story to tell that was authentic, relatable, and not too detailed. Colormatics helped us throughout that process to outline those stories.

For the shooting day, Colormatics took full responsibility for the logistics, which included bringing their equipment, organizing the set, and ensuring everyone were where they needed to be. Their team also was in charge of the hair and makeup.

The shooting day was very intense and packed. We had camera A shoot some interviews and camera B do some group settings to get additional clips we used throughout the main video. That same day, Colormatics helped us produce some headshots, and everyone helped clean up the set after we were done filming.

During the postproduction process, we had some iterations with Colormatics. They shared some raw materials to help us get an idea of what came out of the shooting day. Then, they edited the footage, and we provided them with feedback throughout the process.

Although they also offered sound mixing, we ended up connecting them with the person in charge of our sound mixing because we use custom music and sounds, so we wanted the video to be in line with our brand. Ultimately, Colormatics produced three final videos — a main video and two short versions. The full-length video lasted three minutes, a shorter one lasted one minute, and the shortest one lasted 30 seconds.

What is the team composition?

We worked with six production crew members from Colormatics on the shooting day, including a director, a producer, and a photographer. In addition to them, we also worked with a video editor in charge of the editing process and a person who provided advice during the scriptwriting process. Moreover, Allison (Account Manager) was in charge of the project and visited the set.

How did you come to work with Colormatics?

I was referred to Colormatics by a different company that had produced a video with them. Originally, I engaged with them around a year prior to this project for a different one that we didn’t end up doing. When this project arose, I reached out to them with a clear brief and a timeline, and we took it from there.

How much have you invested with them?

We spent around $26,000.

What is the status of this engagement?

We started working together in June 2022, the shooting day was in October 2022, and Colormatics delivered the videos in mid-November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were very happy with the result. Now, we use the videos produced by Colormatics on our website, Instagram, Facebook, LinkedIn, Twitter, and sales materials — they’ve become an important part of how we tell our story.

We’ve also been very happy with the response we’ve had to those videos and how well they’ve performed. Viewers have provided very positive feedback, and people now understand much better what we do as a company and what our care team does specifically.

How did Colormatics perform from a project management standpoint?

Colormatics’ project management was great; they were very responsive to our questions, which was very helpful. They were also very accommodating regarding the price we set for the project; it was perfectly balanced between the quality we needed and our budget constraints. As for communication tools, we used email and Google Docs to collaborate.

What did you find most impressive about them?

Colormatics’ most valuable asset was their professionalism on the shooting day. I don’t have a background in video production, so I knew that I would need to rely on them to ensure everything went according to plan and we didn’t miss anything. We spent a lot of money flying all the care team in, and they weren’t people who used to be on camera or participate in our marketing materials.

Therefore, it was important for us to have a professional production day and a crew sensitive to the storytelling we wanted to achieve. Colormatics made our care team feel comfortable and bring their best selves. Everyone on their crew was very impressive, and they knew exactly what their role was. Overall, it was a very professionally run shooting day, facilitating a positive experience and the project's success.

Are there any areas they could improve?

Although Allison was very responsive, we had very small challenges during pre- and postproduction. She was clearly liaising with her team, but she didn’t have answers to our questions herself.

Do you have any advice for potential customers?

Have clarity on the final deliverable and who your main stakeholders are because creating a video always involves many internal stakeholders, which can get very confusing during the feedback stage.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and creative principal of ThinkinBig Communications, a full-service marketing communications agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We wanted to produce a new corporate video for a nonprofit client to mark its 30th anniversary.

SOLUTION

What was the scope of their involvement?

We hired Colormatics to produce a video for our nonprofit client -- from pre-production to post-production. They provided guidance on storyboarding, concept creation, and creative direction. They managed a robust, two-day video shoot and sound recording. In post-production, Colormatics handled editing, graphic design, sound mixing, sound design, and musicalization.

Ultimately, they delivered an eight-minute and 14 second full-length version and a two-minute and 14 second version of the video.

What is the team composition?

We kicked off the project with Chris (CEO & Co-Founder) and Aaron (Executive Producer) and then mainly worked with Allison (Account Manager) and the Colormatics' film crew.

How did you come to work with Colormatics?

Chris and I met first met years ago working with another client. Back then, he produced a video for us for the same nonprofit client as this current production.

How much have you invested with them?

We’ve spent around $40,000.

What is the status of this engagement?

We began initial discussions with Colormatics in February 2021. They were officially engaged on the project in August 2021. Our working relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The videos are published on the client's website, YouTube channel, social media platforms, and in use for online ads. We've begun to measure metrics and are confident the videos will accomplish what we set out for them to do. We have videos that can be used for years to come.

How did Colormatics perform from a project management standpoint?

Colormatics met deadlines and stayed within budget. They used a video editing platform to manage our collaboration and communicated via texts, emails, and phone calls.

What did you find most impressive about them?

Colormatics' editing is their strength -- crisp, creative, and compelling. The end result is a WOW!

Are there any areas they could improve?

Having worked with Chris many years ago, it was great to reconnect with him -- and to see how much his company has grown. Early on, I would have liked to have seen the way some of the business details were handled be more buttoned down. Once we figured that out, things went fine.

Additionally, it would have been good to have had Colormatics spend more direct time on preparing the interviewees prior to the shoot. Some of those challenges were due to the pandemic, causing exceptional circumstances with our client, that prolonged things.

Do you have any advice for potential customers?

Communicate clearly as you allow Colormatics to listen the story out of you. Trust their editorial process. The result? An outstanding story with a shelf life for many years to come.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a SaaS company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We needed consumer-facing video marketing material.

SOLUTION

What was the scope of their involvement?

Colormatics helped us produce a library of six short live and animation videos for our social channels and DTC site. They flew out to Seattle to do a video shoot in our locations. They took over the process of curation, development, finding talent, booking talent, creating the script, and producing and executing the material.

What is the team composition?

We worked with 3–4 members of their team, including a producer, a scriptwriter, and the video production team.

How did you come to work with Colormatics?

We chose them based on their ability to come to Seattle and their case study.

How much have you invested in them?

We spent $25,000–$50,000 with them.

What is the status of this engagement?

We worked from January–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our internal team was pleased with the outcome of Colormatics' work, which we applied to our Facebook, Instagram, and YouTube accounts.

How did Colormatics perform from a project management standpoint?

Project management was great; they were responsive, organized, and kept me updated on what they were working on. Overall, the production was seamless, communicative, accommodating, and open to feedback.

Regarding tools, we used Frame.io to share videos back and forth during the editing process and Zoom and email to communicate.

What did you find most impressive about them?

Their pricing was more efficient than the ones I received from other providers. It was significantly lower, and they were able to produce at a quicker rate.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — working with them was a positive experience all around.

Do you have any advice for potential customers?

Over-communicate what you’re trying to achieve so they can understand your vision and see it through. They were great at guiding me because it was my first time with video production, so they’re a great partner to test the waters.