Colormatics

BACKGROUND

Introduce your business and what you do there.

I work at the North American subsidiary of UNice, a Chinese hair product supplier that’s one of the leading players in this field. I’m a coordinator and a project manager; I’m helping the in-house marketing team with some projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We hired them to create commercials for us.

SOLUTION

What was the scope of their involvement?

Colormatics created a series of TV commercials for us. They helped us with everything from concepts to concrete deliverables. The team wrote the scripts and provided us with storyboards. Currently, Colormatics is working on a second project for us.

What is the team composition?

We work directly with Aaron (Executive Producer) and Kim (Senior Producer), who was our producer. 

How did you come to work with Colormatics?

I found them on Clutch. Whenever we need to do projects with a third party, I usually look for them on Clutch.

How much have you invested with them?

We spent a little over $200,000 on the commercial series. For the ongoing project, we’ve spent $350,000.

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Colormatics has done a fantastic job. The team is very talented, professional, and engaging. Aaron is great, Kim is brilliant, and the rest of the team is very dedicated — they’re all very professional. Our senior board members are very satisfied with what Colormatics has delivered. 

How did Colormatics perform from a project management standpoint?

They’ve put great effort and energy into addressing our concerns, especially considering our senior board members enjoy working back and forth and request many revisions. Colormatics has been very patient and responsive in delivering these changes, and we appreciate that.

What did you find most impressive about them?

I’m impressed with the quality of Colormatics’ videos. Additionally, we have a significant cultural difference, and Colormatics put themselves in our shoes to get the best results for us, which not many companies do. Plus, they’re very passionate.

Are there any areas they could improve?

No, there isn’t anything they need to improve; everything they’ve done for us has been impeccable.

Do you have any advice for potential customers?

My advice would be to relax and let Colormatics develop the strategy. They give us recommendations based on our goals — you can trust their professional advice.

BACKGROUND

Introduce your business and what you do there.

I am the director of operations at Plastic Surgery Northwest, a private plastic surgery specializing in cosmetic and reconstructive surgery. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

Our company is growing, so we brought on Colormatics to spearhead our marketing and advertising. 

SOLUTION

What was the scope of their involvement?

We did a few marketing and advertising projects with Colormatics, including professional video production. First, they took professional physician headshots and lifestyle photos of our reconstructive and cosmetic patients. 

Then, Colormatics began working on video production. We provided some requirements, but Colormatics drove the process; they provided the equipment and determined the format and style of each video. They produced biographical videos for our team of physicians and patient journey videos. For the patient journey videos, their team interviewed our patients to discuss their procedures and experiences at our practice. 

What is the team composition?

We primarily worked with Allison (Video Producer) and Rachel (Marketing Coordinator & Photographer).

How did you come to work with Colormatics?

When we decided to do a project on this scale, we researched local companies. We found a few companies in Spokane and received several project bids. We met with Colormatics and then hired them because they seemed like a good fit.

How much have you invested with them?

We invested $25,000 with Colormatics. 

What is the status of this engagement?

We worked with Colormatics from August–October 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We now have the proper visual materials for our new website. Also, we can use the videos Colormatics delivered for future advertising and marketing campaigns; we plan to post them on our social media accounts. Our patients also really like the patient journey video — they enjoy hearing about our procedures from someone who has already experienced them. 

How did Colormatics perform from a project management standpoint?

Colormatics had great communication and followed up with us during the decision-making process. They also reminded us when they needed content from us. Typically, we communicated with them via email. Colormatics was on time for meetings and onsite shooting. The onsite shooting took two days, and it took a few weeks for us to receive the deliverables.

What did you find most impressive about them?

The quality of the final product Colormatics delivered was on par with some of the best videos I’ve seen — it was well edited and produced. 

Are there any areas they could improve?

I can’t think of anything they could improve. 

Do you have any advice for potential customers?

I’d advise customers to communicate often and openly with Colormatics. It’s also important to provide honest feedback throughout the partnership. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at a SaaS provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We needed an animated promotional video for our product launch.

SOLUTION

What was the scope of their involvement?

We kicked off our engagement with Colormatics through a rigorous storyboarding- and scripting process. After finalizing our script and storyboard using Figma, their team led the animation and video production processes, submitting each deliverable for feedback before applying edits. Once we approved the rough cut, Colormatics produced a 4–5 minute video with the additional clips that we requested.

What is the team composition?

We worked with Rachel (Marketing Coordinator) and Allison (Video Producer).

How did you come to work with Colormatics?

We found Colormatics online while searching for potential providers to engage for this project. We reached out to them, and they promptly responded with the details we needed.

How much have you invested with them?

We spent about $55,000.

What is the status of this engagement?

Our engagement ran from July–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the video on YouTube as soon as Colormatics completed it. We were happy to receive affirmations from our customers, including those who watched it on Twitter, LinkedIn, and Facebook. Their team produced a highly engaging and creative video — we didn’t hear any negative comments about it, and our partners even thought of using the video for their promotions.

How did Colormatics perform from a project management standpoint?

We mainly communicated via Slack. Colormatics was on top of their project management game. They remained receptive to feedback and accommodating of our queries and modification requests even when they received those after their work hours. Overall, we were pleased to work with a team that was willing to maximize their resources to meet our needs.

What did you find most impressive about them?

We were most impressed with Colormatics’ customer-centric approach. They went the extra mile to facilitate the entire creative process, and they did so without forcing us to comply with their methods.

Are there any areas they could improve?

We would’ve appreciated some additional transitions in the video, but we were also aware that Colormatics was working within a tight deadline.

Do you have any advice for potential customers?

Invest a lot of time in the storyboarding process and make yourself available for their team as well.

BACKGROUND

Please describe your company and your position there.

I am a Client Strategist at The Woodshop a design and advertising firm in Spokane.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Colormatics, and what were your goals?

We hired Colormatics to help us tell a story about one of our clients, Eljay Oil. The final video piece was used on the client's website, on social media, and at tradeshows and conventions. Our goal was to tell the family story and history of the business while also showcasing some of the industries that they work in.

SOLUTION

How did you select this vendor and what were the deciding factors?

Neighbors and a fantastic portfolio.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had an intake call and then I worked alongside them to develop a script and storyboard. We filmed in one day at a few locations and in the end, Colormatics delivered a fully produced 3-minute video that achieved exactly what we were looking for! The client was over the moon with the result!

Who did you work with and what was the feedback process like?

We worked with Aaron and the entire process was super easy! We had minimal edits because the finished result was spot on!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our KPI was awareness of the brand and this video definitely helps tell the story in an easy and digestible way. It was a success, we still use it today three years later and it still is a great representation of the company.

Describe their project management style, including communication tools and timeliness.

We met in person once. Email worked great for organizing the shoot. Edits were minimal. The timelines were met and communication was spot on.

What did you find most impressive or unique about this company?

They have great customer service, flexibility, and the drive to finish quickly without any edits from the client. Aaron heard what we were looking for, provided direction, and delivered a fantastic result.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

We’re a B2C company that provides people with a blood pressure tracking system. My position is head of user growth and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We needed help creating a user testimonial video that will help customers understand the value of our program through real-life stories.

SOLUTION

What was the scope of their involvement?

Colormatics took six of our users and created a user testimonial video based on their stories. We had a brainstorming session They filmed, flew over to meet the users, and created a 90-second video for our website, emails, and an app. They’re working on a few more versions currently.

What is the team composition?

We worked with a lead producer and a project manager. We also had some backend editors.

How did you come to work with Colormatics?

We found them on Google. We liked the quality of examples they sent us and their superior pricing. They answered all of our questions, and they were super responsive. It felt like we were in good hands.

How much have you invested with them?

We spent $15,000.

What is the status of this engagement?

We started working together in April 2021, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everyone at our company was amazed at how well the video turned out. They’re super responsive and work very quickly. The quality is amazing, and I would highly recommend working with them on any video production project.

How did Colormatics perform from a project management standpoint?

They’re great. They do everything that they promise. They manage the project perfectly. We communicate via Microsoft Teams, email, and video chat.

What did you find most impressive about them?

The end result was phenomenal, which is what matters the most.

Are there any areas they could improve?

No, I was very happy with the work.

Do you have any advice for potential customers?

Think about where you would want to use the end result. That will help you define the details better.

BACKGROUND

Introduce your business and what you do there.

Power Marketing is a media placement and performance marketing agency. We facilitate special projects and put together campaigns for live entertainment clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

Last fall, we put together an integrated campaign to support the reopening of our communities’ major venues, including a large theater and a sports complex. We hired Colormatics to manage all of the production, photography, and social content for that campaign.

SOLUTION

What was the scope of their involvement?

Colormatics produced two spot videos that featured multiple buildings and all of the sanitization efforts. We provided an outline of what we wanted to include in the videos, and they came up with the creative concept to achieve those goals visually and musically.

Because we covered so much across different spaces and had to deal with the COVID-19 restrictions, it took us four full days to shoot the videos. They also put together some Boomerangs, Cinematographs, and small videos for our social ads and paid advertising efforts. They took photographs throughout the process that we used for social media content and collateral ads. Since then, we’ve continued to work on some projects here and there.

What is the team composition?

My main points of contact are Chris (CEO & Director) and Aaron (CCO & Producer). I’ve also worked with 3–4 people from their team, but they have a contracted crew to help them with the shooting.

How did you come to work with Colormatics?

Our companies are based in Washington. I had seen their work on socials and knew them through other organizations that had worked with them. We reached out to get a proposal, and we went from there.

What is the status of this engagement?

Our engagement began in September 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The overall product turned out fantastic and made the client very happy. As restrictions start to loosen and venues can open, we’ll be ready to launch the campaign they helped us develop. We’re delighted about how everything turned out.

How did Colormatics perform from a project management standpoint?

We communicate via phone, email, and Zoom meetings. They’re detailed and respectful, which is very important for us. They’re also very efficient, meeting all of the deadlines perfectly.

What did you find most impressive about them?

Chris and Aaron are extremely kind, intelligent, and easy to work with. They make everybody feel comfortable by bringing a great sense of humor and utmost professionalism. Overall, they’re a reliable team with amazing personalities.

Are there any areas they could improve?

No. Everything has flowed smoothly — it’s been a great experience.

Do you have any advice for potential customers?

Communicate your goals clearly and allow them to present their creative ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the director of media relations for a leading retail company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We were launching a new exclusive collection and looking for an engaging way to launch it with our media partners to build buzz and excitement.

SOLUTION

What was the scope of their involvement?

Their team did some on-site filming and editing of personalized packages. They also handled a live stream event where we invited attendees to make custom cocktails and ask questions about the collection.

They were responsible for all elements of the project. Their team proposed what the video would look like and recommended we do a personality profile. We gave them an overarching idea of our goals and messaging. Then, we let them run with it.

Our team leaned heavily on their creativity and expertise because they’d know how to create the most impactful event. They filmed some footage about four days before the livestream event. At the end of it, we worked in tandem to make sure the final package was something we all loved.

What is the team composition?

Our main contact was Sean (COO & Producer).

How did you come to work with Colormatics?

Our agency of record had done some work with them. They recommended them to us. After going on their website and seeing the caliber of other brands they’ve worked with and their portfolio, it seemed like a good fit for us. We had an initial conversation with Sean and felt he understood our brand and what we were looking to achieve. There was a good connection from the start.

How much have you invested with them?

We invested about $40,000.

What is the status of this engagement?

The project was from September–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got positive feedback from internal business partners as well as media and influencers that attended the event. Everyone loved it and had a great time.

How did Colormatics perform from a project management standpoint?

At the onset of the project, they presented a timeline of deliverables and deadlines. We worked off of that timeline and touched base on a weekly basis. We met in-person for those but most communication was over email. Their team was dedicated to making sure we had all the elements we wanted.

What did you find most impressive about them?

They were very creative, responsive, timely. Their team took a lot of pressure off of us because they handled it so well. All we had to do was approve things and make minor edits to the proposed packaging.

Are there any areas they could improve?

No, our working relationship was great. Everything went smoothly, and they were quite responsive. Overall, it was a good experience.

Do you have any advice for potential customers?

They’re always up for a challenge. Give them an overall vision of what you’re trying to do. Then, let them come back with recommendations. They came up with some interesting elements that we didn’t think about internally.

BACKGROUND

Introduce your business and what you do there.

I’m the senior medical science liaison of a global allergy immunotherapy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We wanted to come up with a novel way to engage physicians during the pandemic. We had been having access issues; physicians weren’t necessarily seeing a lot of my colleagues in their offices. Our team tried to find a way to bring them in and bring them insights about our company and what we do.

SOLUTION

What was the scope of their involvement?

They’re providing video production services for us. In the first stage, Colormatics worked with our source material facility. They did an in-depth tour of the facility and gave everyone a firsthand look into the operations of that facility. Their team went to our farm and filmed the trees, leaves, and grasses we collect and harvest for allergen extraction formulation. They also went into our manufacturing facility to get insights into how we culture house dust mites.

We did a merge of pre-produced footage and a live event. The Colormatics team integrated a prerecorded tour with a live Q&A session so our physicians could interact with the individuals at our source material facility. They also handled post-production, taking all the material and compiling it into a couple of different offerings. Our medical and sales teams utilize the video through various engagements.

What is the team composition?

I work primarily with Sean (Co-Founder & COO) and haven’t interacted much with the other team members.

How did you come to work with Colormatics?

I found them through Google. I was seeking something that was different. Colormatics was amongst the few vendors that stood out for having experience with live events. I reached out to four organizations and Colormatics responded the quickest. I had a telephone call with Sean and it was easy to have a conversation with him. He knew his stuff and immediately understood our vision.

How much have you invested with them?

We’ve invested about $40,000.

What is the status of this engagement?

Our ongoing engagement started in September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had the highest attendance ever for any of our programs. What’s more, we received phenomenal feedback from physicians, including some who were interested in getting contact information for Colormatics so they could utilize them for some of their projects.

How did Colormatics perform from a project management standpoint?

They’ve been excellent with project management. We communicate almost daily through emails and calls. Their team has kept us abreast of everything that’s happening. There have never been any questions about what the status was for the project.

They respond to every small request and are always perfectly happy to accommodate. Their team did a couple of quick pivots for us and made everything look beautiful.

What did you find most impressive about them?

Their flexibility was the best. There were a few last-minute additions and tweaks and they handled those with no frustration and no issues. Their team took our feedback and comments and immediately made changes and even facilitated some last-minute filming to ensure it was exactly how we wanted it.

Are there any areas they could improve?

No, it’s been great.

Do you have any advice for potential customers?

Give them some opportunities for creative input. They have great ideas and ways to tweak things ever so slightly so it becomes more interactive and brings another element to your event. Giving them that creative license took our event up a notch in comparison to what it had been if we had just dictated.

BACKGROUND

Please describe your company and your position there.

Our law firm is a personal injury law firm, headquartered in central Washington state with offices throughout eastern Washington. I am the owner of the law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Colormatics?

We were interested in developing a long form "about us" style video and short ad style films.

What were your goals for this project?

With the onset of covid, we began investigating methods to make our advertising dollars more accountable and to maximize our exposure. Our goal was to develop high end tools that could be replicated across marketing platforms.

SOLUTION

How did you select Colormatics?

We were referred to colormatics by our ad people at krem. We compared pricing and products of colormatics against a number of industry-specific marketing providers. Colormatics had the strongest portfolio and, surprisingly, offered exceptional pricing.

Describe the video(s) and the process in detail.

Colormatics laid out a full shoot schedule which was pre-approved. They arrived on scene early one morning and traveled across central Washington to four separate locations to make an exceptionally tight yet comprehensive video about our firm. We began around 8 am and wrapped about 430 pm.

What was your vendors' project management or feedback process?

Colormatics maintained excellent lines of communication including via email, text, cell and the video editing platform that they utilized. I always felt "in the loop" with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've only recently implemented the short form ads into our television marketing but the results thus far are promising. People have been uniformly impressed with the long form video that is on out website and other marketing platforms. We are only two months into using it, but have gotten immense positive feedback from the project.

How effective was the workflow between your team and theirs?

Colormatics maintained excellent lines of communication including via email, text, cell and the video editing platform that they utilized. I always felt "in the loop" with them.

What did you find most impressive about this company?

The personal touch. These guys have handled much bigger companies and organizations than ours. It would've been easy to say, "this is good enough for what you've got going." We never felt like we were unimportant or like our project was backburnered for some bigger fish.

Are there any areas for improvement?

Honestly no. We are very enthused with what we have already and will probably run it back in the future. We have already referred many friends their way.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand marketing for a freelancer platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Colormatics?

We wanted to produce a series of direct response television ads.

SOLUTION

What was the scope of their involvement?

This was our first time running TV as a marketing channel, so it was all new to us. We worked with a TV media buying agency to learn the general best practices for creating direct response ads to drive our desired impacts. After that, we wrote a series of scripts that we then worked with Colormatics to produce.

Colormatics was involved from the post-script phase onwards. They handled the production and post-production and then delivered each spot to distribution networks.

In all, we had six unique scripts with three versions of each, adding up to 18 total spots of 15–3-seconds for the shoot. About 12 of the ads were made for TV and digital while the rest were exclusively for digital. The goal was to shoot our commercials in a similar style but with slight differences to find what performed best. 

What is the team composition?

We had three main points of contact.

How did you come to work with Colormatics?

They’ve been our production partner for a variety of projects, from capturing footage at live events to working on campaigns to helping us with case studies.

We reached out to two potential production partners but decided that the Colormatics team was best for what we needed. From the briefing to making the decision to getting started on things, it was a tight timeline.

How much have you invested with them?

We spent about $45,000.

What is the status of this engagement?

The partnership started in the first week of May 2020, and we just finished in June of the same year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our metrics are based on quantitative analysis. We wanted to figure out what creative is most effective in driving traffic to our website. We’re testing these TV spots against other creative we have. We haven’t gathered enough insights yet, but from a satisfaction standpoint, we’re super happy with the products we got. It was exactly what we were hoping to achieve.

How did Colormatics perform from a project management standpoint?

Everything was seamless. From the brief to the handoff of the first deliveries, it took fewer than five weeks. Colormatics was super efficient in managing the timeline and process while working remotely. We kept in touch daily or every other day over email, video call over Microsoft Teams, phone calls, and texts. We couldn’t be on-site while they shot each spot, so they set up a livestream so we could follow exactly what was happening the day of.

What did you find most impressive about them?

I didn’t need to tell Colormatics exactly what we needed; they already had a basic understanding of our product and our objectives. That made it significantly easier to manage my side.

Are there any areas they could improve?

I had a call with them the other week to debrief the project, and I told them that it was a flawless experience on my end. There’s nothing they could’ve done better. They far exceeded my expectations in what they delivered and how smoothly the project went.

Any advice for potential customers?

Be super clear and direct about what you want to do and how much you can spend. If you both have a clear understanding of your budget, objectives, and timelines, that’ll make the process much easier. Colormatics is more than capable of managing the whole process with that information.