What evidence can you share that demonstrates the impact of the engagement?
Viewership and engagement levels that we are seeing on this content has been exponentially higher than any other video content we’ve ever produced. The number of comments, shares, and reactions is fantastic, and beyond that, our conversations with new members and individuals applying to be on our board have cited those videos as a significant influence in their perception of the brand.
The Six Degrees team really is amazing. Their work was meticulous, so creative, so prepared, and always went the extra mile to provide everything that we needed in one place. They always thought about the format and the audience and used that to determine how to really capture their subjects in ways that made them shine.
How did Six Degrees Productions perform from a project management standpoint?
As an association, we are run by volunteers, so for a vendor, it can sometimes be a challenge to keep us on task because we are obviously more involved by our day jobs. They did a great job of being flexible but also very on the ball so that we never slipped behind on anything and had a great overall experience.
The lighting was always perfect, their team provided coaching to the story subjects to help them be more comfortable on camera, and they had a really discerning eye on the editing table for what content would resonate the best with people. We really appreciated their partnership throughout all of the work.
What did you find most impressive about them?
A member of our board was on scene during filming and remarked that she couldn’t wait to work with them in a professional role because their attention to detail was truly astounding. Any slight reflection or anything that could have distracted from the message was taken care of so that they made sure we were getting an excellent result.
They were consistently gracious and fun to be around, and it made the partnership really enjoyable to be a part of. When you’re working with someone for close to a year, that is always a huge plus, so it was something we really appreciated.
Are there any areas they could improve?
Honestly, we’ve been pleased with everything they have done throughout their work with us. I really don’t have any complaints.
Do you have any advice for potential customers?
One thing that worked really well for us was coming in from our end with a solid strategy and idea of what we wanted to achieve in the final product. That included pretty developed storyboards and a sense of humor in the content and that way they were able to simply apply their methodology to what we had rather than having to do a lot of guesswork about what we were looking for.