What evidence can you share that demonstrates the impact of the engagement?
We had an internal focus group to show people within the company. We plan to keep the video private because the concept itself is relatively private.
Internally, everyone was happy with the animations. There were a few edits made to the script based on their suggestions, not a reflection of Explainly’s work. Explainly worked well with us to ensure the fixes matched the focus group’s thoughts. Overall, everyone was impressed with their work.
How did Explainly perform from a project management standpoint?
From a project management standpoint, they did well for a smaller company. Sometimes things took longer than expected, but that was on both ends. At times, we took a bit longer to give feedback than anticipated. Despite that, I appreciated how hands-on their team was.
What did you find most impressive about them?
From what I’ve seen from other explainer videos, the customization that Explainly puts in stands out. We used one video for a specific example of what we wanted to follow. When we compared the two videos after the project was done, their work was of higher quality and much more detailed. Their attention to detail was top-notch. The team at Explainly also has the ability to make products unique.
Are there any areas they could improve?
There were timing issues for both of our teams. But in the beginning, we had given them specific feedback involving the video’s tone. The script went a bit awry, so it had to be reworked entirely. Ultimately, that was fixed with more specific feedback. It’s hard to say whether that was because of how we worked as a team or how Explainly themselves did.
Do you have any advice for potential customers?
I recommend working with Explainly. As far as explainer video companies go, they’re the best I’ve seen.