Let's Make Viral Videos.

Kasra Design™ is a boutique animation company specializing in the production of explainer videos and motion graphics for TV commercials, websites, corporate and training purposes.

At Kasra Design, we produce effective explainer videos that educate and entertain viewers. Through creative interpretation of a product or service, we help organizations and businesses simplify complex ideas and make the ideas more interesting by injecting a sense of humor.

We understand each client has specific needs. That’s why we have devised four different Packages to accommodate the unique requirements of our clients – from start-ups on shoe-string budgets to larger companies looking for a cost-friendly and effective way to promote their businesses or projects. And we never compromise on our quality. 

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
Show all +
Petaling Jaya, Malaysia
headquaters
  • Kasra Design
    Block D, Sunway Nexis, Kota Damansara
    Petaling Jaya, SL 48710
    Malaysia
    (+60) 12 3409451

Portfolio

Key clients: 

Commonwealth Bank, Hong Leong Bank, Wolters Kluwer, Global Industrial, Maxis, Stanley, Ogilvy & Mather, HTC, IFRC, International Gas Union, GT Radial, Segi University, AdMaster, Day One, Grab, Affin Bank, Tokio Marine.

Showreel 2017 - Explainer Video, Corporate Video, 2D & 3D, Motion Graphics 

Calling Global Industrial will make product selection to application easier for you. Turning you from YOU…to super charged YOU. With over 1.5 million square feet of product space, you can find what you need with just a few clicks on the website, mobile phones or tablets.

Client : Global Industrial. (globalindustrial.com)

Watch more how it works videos at :
http://KasraDesign.com/portfolio

Global Industrial - 3D Animation

Global Industrial helps businesses save on their equipment and industrial supplies. They make it extremely easy for businesses of any size to shop online using devices of their choice. From product research to procurement, they have experts to guide the process and ease of ordering anytime, anywhere when you are ready with your decision. 

Title : Being First to Market Matters
Client : Stanley Black & Decker, Inc.
Format: HD 720p
Concept, Design, Animation : http://www.kasradesign.com/videos/stanley

STANLEY Engineered Fastening is a STANLEY Black & Decker Inc. Company, with presence in a number of locations worldwide. For more than 40 years, Stanley Engineered Fastening has been revolutionizing fastening and assembly technologies for a variety of industries. 

 

Divvy Corporate Video

Divvy Parking is the smart technology solution that connects commuters to these under-utilised resources, with just a tap on their smartphone.

Corporate video by : kasradesign.com   explainervideoly.com

We got the great opportunity to work with the good folks at Ogilvy West for the production of an explainer video to educate and entertain viewers on why they should choose softwood lumber as their home building materials and the relevant benefits.

Client : Wood Naturally

Agency : Ogilvy West

Script & VO : Ogilvy West

Illustrations, Storyboard, Sound Design & Animation: Kasra Design

Showreel 2015

A compilation of all the projects we've done in that past year. It consists of explainer videos, corporate videos, TV commercials and motion graphics.

Seeing Matters

Seeing matters. So your idea, no matter how complicated, must be presented well. That's why we value the art of animation.

Reviews

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Animated Videos for e-Commerce Solutions Provider

"I felt that Kasra Design had complete control of the work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2016 - June 2017
Project summary: 

Kasra Design created a pair of brand introduction videos to convey regional e-commerce services at workshops and networking events, preparing engaging 2D animations in both English and Indonesian. 

The Reviewer
 
1-10 Employees
 
Kuala Lumpur, Malaysia
Christine Liew
Founder, Shoppertise
 
Verified
The Review
Feedback summary: 

The impactful clips attracted positive feedback from internal stakeholders and dramatically simplified labor-intensive industry presentations. Kasra Design’s consistent performance, quick incorporation of feedback, and impeccable scheduling contributed to a successful relationship.

BACKGROUND

Introduce your business and what you do there.

Shoppertise has 2 offices in Kuala Lumpur and Jakarta. The company was started in 2014, and we provide mobile-first e-commerce solutions for small businesses. To date, we have helped more than 4,000 brands in Malaysia increase their sales and manage orders on both offline and online channels. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kasra Design?

We wanted a quick introduction in the form of a video that we could share at workshops and the booths we set up at local events. The video was meant to introduce the problem we were trying to solve and explain our approach. 

SOLUTION

What was the scope of their involvement?

Kasra Design produced 2 videos for us to explain what our business does. We use them as marketing tools. They are hosted on our website as well as on our YouTube channels. We’ve shared them on social media, but the videos have mostly been used in our workshops, where we have weekly meet-and-greets with potential small-business merchants.

Both videos are 2D animations. Because we have a presence in 2 countries, we needed to produce the videos in 2 languages—English and Indonesian. I spoke to a founder of Kasra Design and explained that we needed local voice talent, ideally based in Indonesia. She quickly started a search, even though she didn’t have local expertise at the time. Her approach was very professional.

How did you come to work with Kasra Design?

I knew them from my previous company, for which Kasra Design had produced 2 other videos. A few other companies sent us some of their video examples, but I didn’t feel comfortable working with a group I didn’t know. I don’t have a lot of time to handle communication and project management, as I travel a lot. Since I was familiar with Kasra Design and knew that they understood how I worked, I thought it would be easier to engage with the same company.

How much have you invested with Kasra Design?

The cost of their work was between $7,000 and $10,000.

What is the status of this engagement?

We started working with Kasra Design in October 2016 for our first Shoppertise video. The most recent video was finished a month ago. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I don’t have any metrics at hand, but my Indonesian partner loved the quality of Kasra Design’s work, which is why we decided to engage them for a second video. Their video was able to deliver a short description of what we do during workshops. This would have otherwise been labor-intensive, and we didn’t just want to repeat our services.

How did Kasra Design perform from a project management standpoint?

I found the process straightforward. We mainly communicated via Basecamp and WhatsApp. We had phone calls if we needed to discuss or resolve something quickly, but everything was done mostly online. The response time hasn’t exceeded 12 hours so far.

The team looks at feedback objectively and always tried to understand why I was making particular requests. They simplified the message I was trying to deliver and cleaned up our content.

What did you find most impressive about Kasra Design?

I really appreciate their professionalism, from the start to the end of the project. I felt that Kasra Design had complete control of the work. I’ve dealt directly with their co-founder, which has been great. Each video has fun elements and smart metaphors, which makes them quite interesting to watch, even for repeat viewings.

Are there any areas Kasra Design could improve?

I wish they had startup prices, but I can’t really complain. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Kasra Design delivered on time. If they set a date, they stuck to it.
  • 4.5 Cost
    Value / within estimates
    We are not a corporation, so we found Kasra Design a bit high in terms of cost.
  • 5.0 Quality
    Service & deliverables
    Both videos were consistent in quality, which is the most important result.
  • 5.0 NPS
    Willing to refer
    I have recommended them to a few friends, although I’m not sure if those projects went through.

Animation for Agriculture Company

"[Kasra Design's] video does the job of articulating what we do, in two minutes, in a very complicated industry."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Kasra Design created a two-minute bi-lingual explainer video detailing the challenges, trends, and solutions of the industry. The team is currently providing animation services for additional videos.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Derek Vollebregt
Head of Marketing, Cravo
 
Verified
The Review
Feedback summary: 

The video has been well received by employees and current and prospective clients. Despite the geographic difference, Kasra Design provided updates on timelines and completed deliverables quickly. The team delivers detailed, quality animation and understands how to convey a compelling message.

BACKGROUND

Please describe your organization.

Our company is Cravo, a family-run business in the agricultural sector. Cravo builds large retractable roofs for greenhouse structures in order to help large-scale farmers grow food more sustainably.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Kasra Design?

My father runs the business, and when I joined last year, I wanted to give consumers a fresh look to how we position the company. Traditionally, we looked at ourselves as simply a supplier of large greenhouses, and I wanted to show that we’re a lot more than that.

That agenda led me to build a new website, which we’re about to launch in two weeks. I really liked the idea of making an explainer video. We build these large-scale greenhouses with roofs that can open and close. I wanted to show that in an easily understood way, instead of needing to take an hour to explain what we do to a potential client. I wanted to find a way to simplify the way we present ourselves, and I wanted to use a video to showcase animations of how we work.

SOLUTION

Please describe the scope of their involvement in greater detail.

The first video we did with Kasra Design was a two-minute video that explains the challenge we’re trying to solve. The video is actually an introduction to the challenges of food production today. It looks at the different trends that are impacting both the growers and the consumers, then goes on to show how we developed our solution and details how that solution works. That video has now been finished in both English and Spanish. Kasra Design is currently helping us with animations for some of our other videos.

How did you come to work with Kasra Design?

I found them initially through a random blog search. I was looking online for explainer videos. Kasra Design had the best videos. We needed an agency that was really good with animations and they were very strong. Their cost was much better and they produced really high-caliber videos.

When I spoke with them, I asked what their process would be and how they would work given the time zone differences. I was satisfied with the answers they gave me.

Could you provide a sense of the size of this initiative in financial terms?

We’ve spent around $10,000 working with Kasra Design.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from your work with Kasra Design?

The video has been very well received, though, by those who have seen it. My father showed it to some of our current and prospective clients, who enjoyed it. We’ve shown it to all our employees, and everyone has just been astounded. We had to put together the idea of what the video was going to be, but Kasra Design had to work with us to put that idea into action. The video does the job of articulating what we do, in two minutes, in a very complicated industry. We’re really excited about launching the video.

How did Kasra Design perform from a project management standpoint?

I’m very impressed; they are fantastic. I was initially a bit concerned because they were in Malaysia, but they were great in getting things done very fast, keeping things on track, and providing updates on timing. I haven’t had any issues in that regard.

What distinguishes Kasra Design from other providers?

The biggest thing that distinguishes Kasra Design is the quality of their animation. There are a lot of providers out there that are quite basic in their 2D or character-based animation, but that was not the case with Kasra Design. The level of detail that they had when we moved from the server to the animation was great. They have a very good sense of bringing our story together. My first response to seeing the videos was very positive.

Is there anything Kasra Design could have improved or done differently?

No, but I was very proactive with them. I had a completed script going into the project. I responded very quickly to everything they did. It would be interesting to see how they would perform in a situation where the client isn’t as responsive. If we ever hit an issue or problem, they were quick to solve the problem or offer suggestions.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom Data Visualization Leading Chinese IT Firm

"In terms of creativity, they have a magic element there to make the whole process very smooth ... "

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Kasra Designs provided video production services for a number of projects. This included data visualization as well as product demonstrations. 

The Reviewer
 
201-500 Employees
 
Shanghai, China
Chief Marketing Officer, IT Firm
 
Verified
The Review
Feedback summary: 

Kasra Designs has performed exceptionally. They were able to turn boring data content into something compelling, and within budget before deadline. Given their great work, the partnership has expanded and is expected to continue. 

BACKGROUND

Could you please describe your organization?

We’re a marketing data technology company in China. We are helping clients to measure their marketing investments and to check their investment effectiveness in the digital marketing areas. We focus on advertising, reputation, social measurements, and ecommerce measurements. We serve more than 50 percent of the leading brands in China, including international and domestic. We have 350 people, and we’re located in Shanghai.

What is your position?

I’m the chief marketing officer.

OPPORTUNITY / CHALLENGE

What was your goal for working with Kasra Design?

They helped me to produce my videos. They have been producing corporate videos using animation. We didn’t have the expertise in-house at the time, so we turned to Kasra to support our animation needs.

SOLUTION

Could you please describe the actual scope of work assigned to them?

They produce videos to present my reports, which used to be a PowerPoint, a market research report. They creatively turned it into a video report to make all of the stories more interesting, rather than just reading the PowerPoint. For another project, they used animated video to explain our product, technologies, and solutions, which is the most difficult part, but they did it wonderfully. I got plenty of compliments from our clients on this.

How did you come to choose Kasra Design as your partner?

They were recommended by an ex-colleague. I checked their website and their credentials on YouTube, [seeing] what they have produced. They sounded very good, and their pricing was very competitive. After I tried it once, I found their service to be the best I’ve ever used. We’ve been working together for two years.

Could you provide a general cost estimate for the amount you’ve invested in their services to date?

Each project is less than $10,000, but we’ve done between five and seven projects already.

What is the status of this engagement?

Our relationship is ongoing. We’ve worked on several projects together, and they’ve become our partner. They are the only video production company we use now.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

The results are solid. The Shanghai television station is using my video reports in their TV news reporting programs. They have an interesting way to present boring statistical research data. They did it wonderfully. Sheryl [Chung], the managing director, is so patient, and she has good listening skills. She is so intelligent, and she processes my complicated data, makes it simple, and then translates it to her creative team so they can develop a creative output from the boring data. That’s difficult, and she did it very well. She was patient and very attentive. They have a sharp schedule with a fast turnaround, which I like. We work around the clock. The price is very competitive and straightforward, and I like that a lot.

When working with Kasra Design, is there anything that you would consider unique about their practice that distinguishes them from other vendors?

I think what’s special is Kasra Design's service, which is quite exceptional. In terms of creativity, they have a magic element there to make the whole process very smooth, and they have the skill to take boring data and translate it into creative work. I think it’s rare to find that in a design firm because they’re working with some complex data.

What advice, if any, would you give a future client of theirs?

I think it’s important to have a clear idea of their work process and schedule. Anyone that wants to work with Kasra should bring a well-articulated proof of concept and a good understanding of what results they’re looking for. Kasra has some great creative talent, but they need a basic direction.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer