Anderson Collaborative

Introduce your business and what you do there.

I’m the marketing manager at Washify. We’re a software and hardware company.

What challenge were you trying to address with Anderson Collaborative?

Anderson Collaborative helps us with our paid media and has done some web development, as well.

What was the scope of their involvement? 

We primarily engage Anderson Collaborative for our paid media on a month-to-month basis. Their main responsibility is to manage our Google, Facebook, and Instagram ads, doing a mix of keyword marketing and social display ads. They’ve also done some ad sequences on YouTube and Bing.

In terms of web development, they’ve created our corporate website from scratch. It’s a WordPress site, but the actual page builder that we have layered on top is Elementor. We use Elementor for all of our landing pages.

What is the team composition? 

Trevor (Founder & CEO) is my primary point of contact, but he outsources whatever he’s doing to subject matter experts (SMEs), which changes over time. At the moment, he has one person handling our Google paid search, another who’s our contact for web development, and a final creative for our ad designs. We work with the latter on display ads.

How did you come to work with Anderson Collaborative?

We were looking for an advertising agency that did paid search and social media ads. One of my colleagues headed the selection process, searching on Google to narrow down a list of agencies. Eventually, we found Anderson Collaborative, interviewed them, compared their bids against all of our other candidates, and decided to work with them.

How much have you invested with them?

With the website and excluding ad spend, we’ve paid them about $20,000 so far. They manage an ad budget of about $5,000 per month.

What is the status of this engagement?

We’ve been working with them since May 2020. The website development is a wrap, but they’re still on a monthly retainer for ad management. We provide them with a budget, and they handle that month to month.

What evidence can you share that demonstrates the impact of the engagement?

We measure their success by tracking an inbound lead’s journey, from seeing a demo to becoming a deal and booking in as revenue. It’s hard to assess them on the revenue side because our sales cycle takes some time — we just haven’t seen those results yet. However, I can say that we’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts. 

Launching the new website has also correlated to a direct increase in inbound leads. As soon as it went live, we noticed the uptick, which demonstrated concretely that our new website was converting better than our old one.

How did Anderson Collaborative perform from a project management standpoint?

There’s not a lot of project management related to budget management, so they don’t use a tool there. When we did the website, they used Monday.com to communicate the project status. We knew when things were in staging, development, and launch.

What did you find most impressive about them?

Trevor runs his agency in the same way that I would in that he finds people who are very good within their field rather than collecting generalists under an umbrella company. This allows him to connect his clients with experts in each specific segment. For us, that means we don’t just have a single ads manager but rather an ads manager for each platform.  

Are there any areas they could improve?

Something we’ve been working to improve is getting a more consistent refresh on our display ads and content. Obviously, people can get tired of seeing the same ads over and over, which only gets worse when they're targeted. Updating our content on a monthly basis would help with that.

Do you have any advice for potential customers?

As with any agency that you’re evaluating, the client should provide as much context and direction as possible to make sure that the project gets off to a strong start. If you’re not informing them of what you need, then they’re not much that they can do. 

Please describe your company and your position there.

I am marketing manager for The Center for Executive Leadership, a faith-based non-profit, offering free counseling and biblical resources for business executives. Our executive director Richard E Simmons is a best-selling author, blogger and teacher - my main purpose is to spread his content through digital marketing.

For what projects/services did your company hire Anderson Collaborative?

We hired Anderson Collaborative to launch and promote Richard's newest book called "Reflections on the Existence of God" on Amazon, social media, our website, and general web and email marketing. As Anderson Collaborative's work succeeds, more projects open up!

What were your goals for this project?

To expand the reach of Richard's book beyond the Southeastern United States to be worldwide, and to sell as many copies as possible - not for the purpose of profit, but to spread the message to as many readers as possible.

How did you select Anderson Collaborative?

Referral from a co-worker who had used them in the past

Describe the scope of their work in detail.

Anderson Collaborative created an extensive marketing plan and is now executing it: Launch and promote Richard's newest book "Reflections on the Existence of God" on Amazon, social media, our website, email marketing, display/video ads and guest blogging on top Christian news sites and more.

What was the team composition?

Collaboration with our in-house marketing team.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Anderson Collaborative, our weekly book sales have doubled (some weeks tripled) and continue to steadily increase. Book sales and Amazon reviews are now coming from several other countries.

Traffic to our website has resulted in significantly more conversions. Their audience engagement on social media has significantly increased as well.

How effective was the workflow between your team and theirs?

We are working directly with Anderson Collaboratives’ CEO, who gives us frequent updates, quick turnaround on creatives and is professional in every way. He is thoughtful and strategic in his approach to each project, making sure he matches his service to our goals.

What did you find most impressive about this company?

I’ve been so impressed by the experience and knowledge that Anderson Collaborative has with the marketing industry, as well as the innovative ideas they continue to offer and teach us. We are growing, learning and expanding our reach because of the efforts and work of this company.

Are there any areas for improvement?

As the scope of our work together has grown, Anderson Collaborative created a task management board where they house all the projects and establish deadlines. This was a great benefit to our collaboration, so offering this at the beginning of the project might be helpful. We are very pleased with their work!

Introduce your business and what you do there.

 I’m the head of marketing and PR for an experiential pop-up museum. We celebrate the arts, music, and culture of New Orleans.

What challenge were you trying to address with Anderson Collaborative?

We were new to the city, and we wanted to spread the word, capture people’s attention, and generate ticket sales through online advertising.

What was the scope of their involvement?

They set up advertising campaigns on Facebook, Instagram, TikTok, Google, and Snapchat. They also helped us with SEO. They optimized our website on the backend and got us listed in directories. 

What is the team composition?

I have one main point of contact, Trevor (Founder & CEO). I also worked with one other person to create a video for our campaign. 

How did you come to work with Anderson Collaborative?

They were recommended to us by our ticketing platform. 

How much have you invested with them?

We’ve invested about $20,000–$25,000. 

What is the status of this engagement?

We started working with them in June or July 2020, and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

We’re seeing a 12–18% ROI on our ads. In general, we’ve seen upward trends across platforms. 

How did Anderson Collaborative perform from a project management standpoint?

Their communication is very good, and they meet deadlines. 

What did you find most impressive about them?

Trevor is really great. He understands the market and takes an organic approach to advertising. They utilize a lot of our free media and press coverage to make us feel more authentic and less “salesy.” 

Are there any areas they could improve?

I’m usually the one to initiate meetings to go over our metrics, so it would be nice if they were a bit more proactive in that aspect. 

Do you have any advice for potential customers?

Have a full understanding of what you want them to do. Ask a lot of questions and set up times to go over metrics if you’re not happy or there is something you don’t understand.