Anderson Collaborative™

BACKGROUND

Please describe your company and your position there.

Cofounder, owner, and managing partner of Office Edge, Inc. We provide furnished private office space, meeting space, and professional office and administrative services to business owners, startups, and attorneys.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

We needed a serious website upgrade and content update, as well as an updated digital advertising and social media presence to attract more traffic to our site and generate more leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Anderson Collaborative had a good reputation in the digital marketing space in South Florida. We liked Trevor, and we were able to reach a mutually beneficial working arrangement.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Trevor and various members of his team have helped us implement strategic marketing changes at many levels of our Office Edge organization. This work has included significant overhauls to our social media, digital advertising, promotional material, branding, website design/development, analytics, and more.

How many resources from the vendor's team worked with you, and what were their positions?

We work variously with Trevor and two or three of his associates at Anderson Collaborative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Beyond the impact they have made by doing great work for us, they truly care about our organization and want us to succeed, just as we appreciate them and want to see them succeed and thrive.

How effective was the workflow between your team and theirs?

We communicate very effectively by email, but pick up the phone and talk when it seems more appropriate. And Trevor has held online meetings with members of our team to help them understand the importance of what they do digitally and how it can bring more leads to the company.

What did you find most impressive or unique about this company?

Anderson Collaborative treats clients as their partners.

Are there any areas for improvement or something they could have done differently?

We've enjoyed working with Trevor and his team, and it's been rewarding to watch them grow as our own company has continued to grow thanks to many of their efforts.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for an energy service company located in Alberta, Canada. Our company is a recognized leader in engineering, fabrication, manufacturing, and construction in the energy industry around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

Our company launched a brand new site over two years ago with many issues from the backend coding issues, to bad page layouts, to outdated content which Anderson Collaborative was able to redo and create a beautiful site.

SOLUTION

How did you select this vendor and what were the deciding factors?

I shortlisted Anderson Collaborative after a few meetings with Trevor who instilled a lot of confidence in myself and my team. Our main deciding factor's were hitting deadlines with the most innovative and sharp looking site.

Describe the project in detail and walk through the stages of the project.

We broke the project up into four phases. First phase consisted of correcting back end issues that were resulting in poor SEO and bad visitor experience, second we updated the existing content, photos and layouts, third we added additional pages including a blog, a new careers page and much more. Finally, in our fourth phase we introduced an ongoing maintenance program. In this process, Anderson introduced us to a feature called elementor and Mark up that provides us with a great way to communicate changes going forward.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Trevor (Founder & CEO) and Kevin (Website Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anderson Collaborative has been very professional throughout the entire project. TDE is very happy with the updates to the site.

How effective was the workflow between your team and theirs?

I can always count on Trevor to get back to me. He ensures to communicate exactly where the project schedule is.

What did you find most impressive or unique about this company?

I was very impressed with Trevor's ability to come up with a game plan for the site. He explained it to me and my team and executed the project!

Are there any areas for improvement or something they could have done differently?

Some timelines were missed. However, with so much going back and forth it was expected.

BACKGROUND

Please describe your company and your position there.

I am the president of a medium sized medical billing service that was looking to polish our brand and increase our on-line presence along with a new launch of an aggressive marketing campaign to achieve growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

I was referred to Anderson Collaborative to create a new look that is modern, professional and very pleasing to the eye. Our company was started from scratch 20 years ago and the “brand” had not been clearly defined. The first project was to design a logo, colors, fonts, theme. Next was to create a revamped website and marketing materials.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was a referral from a former employee of Anderson that I trust very much. I did also contact 2 other companies for comparison. Anderson Collaborative was a very competitive price, was able to offer all services requested, and I felt very connected with the staff I would be working with understood my image that I was wanted to project in the final designs.

Describe the project in detail and walk through the stages of the project.

We began with video meetings with Trevor to allow me to talk about my company, my passions, my goals for the projects. Then he researched my existing website and formed a team to work with me. Kevin was the point person for creating a new logo. He researched my industry on the web to see what other companies looked like and presented 6 designs that were consistent with my peers, yet a step above. We scheduled weekly video meetings to look at the progress and give feedback for the direction of the designs.

My team was able to participate every step of the way, although Kevin and Trevor were always right on point correctly representing our personality, Their creative concepts were much appreciated. After the website was completed, they then designed ads and offers to be used in paid advertising. Lastly, they created new business cards, stationary and envelopes in the new image.

How many resources from the vendor's team worked with you, and what were their positions?

Although I believe there were other team members working in the background, I worked weekly with Trevor and Kevin from Anderson’s team. Kevin is the founder of the company and very hands on with the whole process. Kevin is art creative and web layout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anderson Collaborative was very attentive throughout the process and gave a realistic timeframe and clear quote, in which they did complete on time and in budget.

How effective was the workflow between your team and theirs?

Communications was a definite strength of working with Anderson Collaborative. We had weekly Google Meet video calls with both of our assigned point people attending. They also sent pre-meeting emails with links to review progress allowing everyone to be prepared for very productive meetings.

What did you find most impressive or unique about this company?

They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!

Are there any areas for improvement or something they could have done differently?

Every step was smooth, no criticisms at all.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Washify. We’re a software and hardware company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

Anderson Collaborative helps us with our paid media and has done some web development, as well.

SOLUTION

What was the scope of their involvement? 

We primarily engage Anderson Collaborative for our paid media on a month-to-month basis. Their main responsibility is to manage our Google, Facebook, and Instagram ads, doing a mix of keyword marketing and social display ads. They’ve also done some ad sequences on YouTube and Bing.

In terms of web development, they’ve created our corporate website from scratch. It’s a WordPress site, but the actual page builder that we have layered on top is Elementor. We use Elementor for all of our landing pages.

What is the team composition? 

Trevor (Founder & CEO) is my primary point of contact, but he outsources whatever he’s doing to subject matter experts (SMEs), which changes over time. At the moment, he has one person handling our Google paid search, another who’s our contact for web development, and a final creative for our ad designs. We work with the latter on display ads.

How did you come to work with Anderson Collaborative?

We were looking for an advertising agency that did paid search and social media ads. One of my colleagues headed the selection process, searching on Google to narrow down a list of agencies. Eventually, we found Anderson Collaborative, interviewed them, compared their bids against all of our other candidates, and decided to work with them.

How much have you invested with them?

With the website and excluding ad spend, we’ve paid them about $20,000 so far. They manage an ad budget of about $5,000 per month.

What is the status of this engagement?

We’ve been working with them since May 2020. The website development is a wrap, but they’re still on a monthly retainer for ad management. We provide them with a budget, and they handle that month to month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure their success by tracking an inbound lead’s journey, from seeing a demo to becoming a deal and booking in as revenue. It’s hard to assess them on the revenue side because our sales cycle takes some time — we just haven’t seen those results yet. However, I can say that we’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts. 

Launching the new website has also correlated to a direct increase in inbound leads. As soon as it went live, we noticed the uptick, which demonstrated concretely that our new website was converting better than our old one.

How did Anderson Collaborative perform from a project management standpoint?

There’s not a lot of project management related to budget management, so they don’t use a tool there. When we did the website, they used Monday.com to communicate the project status. We knew when things were in staging, development, and launch.

What did you find most impressive about them?

Trevor runs his agency in the same way that I would in that he finds people who are very good within their field rather than collecting generalists under an umbrella company. This allows him to connect his clients with experts in each specific segment. For us, that means we don’t just have a single ads manager but rather an ads manager for each platform.  

Are there any areas they could improve?

Something we’ve been working to improve is getting a more consistent refresh on our display ads and content. Obviously, people can get tired of seeing the same ads over and over, which only gets worse when they're targeted. Updating our content on a monthly basis would help with that.

Do you have any advice for potential customers?

As with any agency that you’re evaluating, the client should provide as much context and direction as possible to make sure that the project gets off to a strong start. If you’re not informing them of what you need, then they’re not much that they can do. 

BACKGROUND

Please describe your company and your position there.

I am marketing manager for The Center for Executive Leadership, a faith-based non-profit, offering free counseling and biblical resources for business executives. Our executive director Richard E Simmons is a best-selling author, blogger and teacher - my main purpose is to spread his content through digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

We hired Anderson Collaborative to launch and promote Richard's newest book called "Reflections on the Existence of God" on Amazon, social media, our website, and general web and email marketing. As Anderson Collaborative's work succeeds, more projects open up!

What were your goals for this project?

To expand the reach of Richard's book beyond the Southeastern United States to be worldwide, and to sell as many copies as possible - not for the purpose of profit, but to spread the message to as many readers as possible.

SOLUTION

How did you select Anderson Collaborative?

Referral from a co-worker who had used them in the past

Describe the scope of their work in detail.

Anderson Collaborative created an extensive marketing plan and is now executing it: Launch and promote Richard's newest book "Reflections on the Existence of God" on Amazon, social media, our website, email marketing, display/video ads and guest blogging on top Christian news sites and more.

What was the team composition?

Collaboration with our in-house marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Anderson Collaborative, our weekly book sales have doubled (some weeks tripled) and continue to steadily increase. Book sales and Amazon reviews are now coming from several other countries.

Traffic to our website has resulted in significantly more conversions. Their audience engagement on social media has significantly increased as well.

How effective was the workflow between your team and theirs?

We are working directly with Anderson Collaboratives’ CEO, who gives us frequent updates, quick turnaround on creatives and is professional in every way. He is thoughtful and strategic in his approach to each project, making sure he matches his service to our goals.

What did you find most impressive about this company?

I’ve been so impressed by the experience and knowledge that Anderson Collaborative has with the marketing industry, as well as the innovative ideas they continue to offer and teach us. We are growing, learning and expanding our reach because of the efforts and work of this company.

Are there any areas for improvement?

As the scope of our work together has grown, Anderson Collaborative created a task management board where they house all the projects and establish deadlines. This was a great benefit to our collaboration, so offering this at the beginning of the project might be helpful. We are very pleased with their work!

BACKGROUND

Introduce your business and what you do there.

 I’m the head of marketing and PR for an experiential pop-up museum. We celebrate the arts, music, and culture of New Orleans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

We were new to the city, and we wanted to spread the word, capture people’s attention, and generate ticket sales through online advertising.

SOLUTION

What was the scope of their involvement?

They set up advertising campaigns on Facebook, Instagram, TikTok, Google, and Snapchat. They also helped us with SEO. They optimized our website on the backend and got us listed in directories. 

What is the team composition?

I have one main point of contact, Trevor (Founder & CEO). I also worked with one other person to create a video for our campaign. 

How did you come to work with Anderson Collaborative?

They were recommended to us by our ticketing platform. 

How much have you invested with them?

We’ve invested about $20,000–$25,000. 

What is the status of this engagement?

We started working with them in June or July 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re seeing a 12–18% ROI on our ads. In general, we’ve seen upward trends across platforms. 

How did Anderson Collaborative perform from a project management standpoint?

Their communication is very good, and they meet deadlines. 

What did you find most impressive about them?

Trevor is really great. He understands the market and takes an organic approach to advertising. They utilize a lot of our free media and press coverage to make us feel more authentic and less “salesy.” 

Are there any areas they could improve?

I’m usually the one to initiate meetings to go over our metrics, so it would be nice if they were a bit more proactive in that aspect. 

Do you have any advice for potential customers?

Have a full understanding of what you want them to do. Ask a lot of questions and set up times to go over metrics if you’re not happy or there is something you don’t understand. 

BACKGROUND

Please describe your company and position.

I am the CEO of Silk Email

Describe what your company does in a single sentence.

Over the years, we’ve helped hundreds of e-commerce companies just like yours create consistent revenue through beautiful, effective email marketing design + strategy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Collaborative Partnership

SOLUTION

How did you find Anderson Collaborative™?

Referral

Why did you select Anderson Collaborative™ over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Anderson Collaborative™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Anderson Collaborative™ provides digital marketing for an entertainment company. Their work includes digital strategy development,  social media management and campaign optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Social media optimization
• Email campaign optimization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Anderson Collaborative has been a very smooth process.  Communication and project deadlines have always been effective and on time. 

What was your primary form of communication with Anderson Collaborative™?

Email or Messaging App

What did you find most impressive or unique about this company?

Anderson Collaborative™ has an impressive record in digital marketing and social media management. 

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

None. We are happy to continue working with Anderson Collaborative!

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Museum of Illusions DC

Describe what your company does in a single sentence.

The Museum of Illusions offers interactive, mind-bending exhibits that challenge perceptions and educate visitors about the world of optical illusions, with over 50 locations worldwide, making us the largest chain of private museums in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Enhance our online presence by optimizing our digital marketing strategies across social media and search engines.
• Increase visitor engagement and conversions through targeted advertising campaigns and data-driven insights.
• Improve brand visibility globally by creating cohesive and impactful digital content that aligns with our museum's unique experiences.

SOLUTION

How did you find Anderson Collaborative™?

Referral

Why did you select Anderson Collaborative™ over others?

Referred to me

How many teammates from Anderson Collaborative™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Anderson Collaborative™ is responsible for managing and executing our digital marketing efforts to increase awareness, drive traffic, and boost ticket sales for the Museum of Illusions. Their work includes creating and optimizing campaigns across Google Ads and various social media platforms (e.g., Facebook, Instagram, and TikTok) to ensure maximum visibility and engagement.

Key Deliverables:

• Google Ads Campaigns:

Development, management, and optimization of search and display ad campaigns to target potential visitors searching for museums, interactive experiences, and family-friendly activities.
Continuous A/B testing of ad copy, keywords, and bidding strategies to ensure optimal performance and return on investment (ROI).
Monthly performance reports to track key metrics such as click-through rates (CTR), cost per click (CPC), conversions, and overall campaign effectiveness.

• Social Media Advertising:

Creation of visually engaging and compelling ad creatives tailored to each platform (Facebook, Instagram, TikTok), including video ads, carousel ads, and story ads.
Audience targeting and retargeting strategies to reach potential visitors based on demographic data, interests, and past engagement with our brand.
Ongoing monitoring and adjustment of campaign performance to maximize engagement, impressions, and conversions.

• Analytics and Reporting:

Detailed monthly reports summarizing the performance of both Google Ads and social media campaigns, including insights on audience behavior, ad spend, and areas for improvement.
Recommendations for future campaign strategies and tactics based on data analysis and market trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

• Increased Website Traffic:

We observed a significant rise in website visits as a direct result of the targeted Google Ads and social media campaigns, increase in overall traffic over the campaign period.
Enhanced Engagement:

Social media engagement metrics improved notably, with increases in likes, shares, and comments on our ads, as well as a growth in our follower base across platforms.

• Higher Conversion Rates:

There was a measurable improvement in conversion rates, more ticket sales and bookings attributed to the digital marketing efforts, reflecting a successful increase in visitor acquisition.

• Improved ROI:

Our campaigns achieved a huge return on investment, demonstrating efficient use of the marketing budget and effective targeting strategies.

• Brand Visibility:

The frequency and reach of our ads led to a increase in brand awareness, as evidenced by higher search volumes for our brand name and positive shifts in brand perception metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anderson Collaborative™ demonstrated excellent project management throughout our engagement.

• Timely Deliveries:

They consistently delivered all campaign materials, reports, and updates on schedule. Their adherence to timelines ensured that we met our marketing deadlines and could capitalize on timely opportunities.

• Responsiveness:

The team was highly responsive to our needs, addressing any queries or adjustments promptly. They maintained open and effective communication channels, providing regular updates and seeking our input to ensure alignment with our goals.

• Adaptability:

Anderson Collaborative™ showed great flexibility in adapting strategies based on our feedback and evolving requirements. They were proactive in suggesting improvements and adjustments to enhance campaign performance.

• Project Coordination:

The agency effectively managed the various aspects of our digital campaigns, coordinating between different platforms and ensuring a cohesive approach to our marketing efforts. They provided clear timelines and milestones, making the project management process smooth and organized.

What was your primary form of communication with Anderson Collaborative™?

Virtual Meeting

What did you find most impressive or unique about this company?

One of the most impressive aspects of Anderson Collaborative™ is their innovative approach to digital marketing. Their ability to integrate cutting-edge strategies across Google Ads and social media platforms resulted in highly effective campaigns that drove significant results for us.

What sets them apart is their data-driven methodology combined with a creative flair. They not only rely on analytics to guide their strategies but also bring a unique creativity to their ad designs and content, which resonates well with our target audience.

Additionally, their exceptional responsiveness and personalized service stood out. They consistently went above and beyond to understand our specific needs and tailor their strategies accordingly, making the entire collaboration both smooth and impactful.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

At this time, there are no specific areas for improvement that we have identified. Anderson Collaborative™ exceeded our expectations in delivering high-quality digital marketing solutions, maintaining excellent communication, and effectively managing the project. Their performance was outstanding, and we are thoroughly satisfied with the results and the overall experience.

BACKGROUND

Please describe your company and position.

I am the Vice President of a consumer products company

Describe what your company does in a single sentence.

The company manufactures and distributes cleaning chemicals specializing in mold remediation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative to accomplish?

• increase online traffic to our site
• Social media pressance
• improve ad spend

SOLUTION

How did you find Anderson Collaborative?

Online Search

Why did you select Anderson Collaborative over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Anderson Collaborative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Anderson handled product launches, ad spend, wed design, and rebranding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Anderson used custom dashboards for our projects and presented themselves in a professional manner in every step.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were on time, minimal follow up required, incredibly organized, and switched priorities as needed.

What was your primary form of communication with Anderson Collaborative?

Virtual Meeting

What did you find most impressive or unique about this company?

We are impressed by their versatility to handle it all.

Are there any areas for improvement or something Anderson Collaborative could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Ampersand Studios

Describe what your company does in a single sentence.

Ampersand Studios is a creative coworking space providing flexible workspaces alongside high-end production facilities, all under one roof.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative to accomplish?

• Launch go-to-market strategy in Nashville
• Generate quality leads and conversations
• Manage digital marketing via full-funnel content mix

SOLUTION

How did you find Anderson Collaborative?

Online Search

Why did you select Anderson Collaborative over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Anderson Collaborative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full-service media buying, planning, and ongoing management/optimization
• Systems integration for improved performance on paid media channels
• Responsive display ad design for retargeting placements across mobile devices
• Ongoing data management, analytics, and reporting
• Website management & support
• CRM automation & sharp spring account improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

# of Inbound Leads / Ad Conversions & Decreased CPC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anderson Collaborative is a thoughtful strategic partner made up of talented subject-matter experts that are quick to jump in and support your business goals and marketing objectives. They made our transition seamless and enjoyable.

What was your primary form of communication with Anderson Collaborative?

Virtual Meeting

What did you find most impressive or unique about this company?

Anderson Collaborative is fueled by curious and insightful problem solvers and strategists. The team is so great to work with and our company cultures align well!

Are there any areas for improvement or something Anderson Collaborative could have done differently?

N/A