Bottle Rocket Media

Introduce your business and what you do there.

I’m the project manager for an information website. We’re not a company per se; rather, we lead an educational website project. 

What challenge were you trying to address with Bottle Rocket Media?

There was a theory about how the pyramids were originally built, and we wanted to get the information out there in a concise but interesting way. As a result, we hired Bottle Rocket to put together a video that could be entertaining and informative. 

What was the scope of their involvement?

In the beginning, we had an introductory call where we discussed our interest in their services and whether or not they’d be a good fit for the project. We talked about what they could provide us with our budget.  

Moreover, our teams discussed the most creative ways in which we could convey information to our audience. We gave them some examples of what we were looking for, and Bottle Rocket told us what they could achieve. 

Then, we wrote the script for the video, and their resources made recommendations. Our illustrator provided the illustrations, and the team worked on them and added 2D and 3D elements. Bottle Rocket handled the entire production process and added plenty of creative elements that weren’t in our wheelhouse. 

From there, we worked through various iterations of the video to make sure that everybody felt that it was the best version of what we wanted to put out there. We did some revisions, and then we had the final product.  

At present, we’re in the middle of reworking a few things — we’re going to add closed captions, for instance. The video is just under 22 minutes, and it’s animated. 

What is the team composition?

We’ve worked with Brett (Principal & Executive Producer) and Dan (Creative Director), who did most of the creative materials. Stephanie (Post Production Producer) also worked with us. They were our main points of contact. 

How did you come to work with Bottle Rocket Media?

Our team found Bottle Rocket through Google. 

How much have you invested with them?

We’ve invested around $65,000. 

What is the status of this engagement?

We started working together in February 2021, and the engagement is ongoing. The video was finished at the end of 2021, but we’ve been working on revisions. 

What evidence can you share that demonstrates the impact of the engagement? 

 We’ve posted the video on YouTube and our website, and it’s received around 50,000 views on YouTube. We’ve received highly positive feedback for it. 

How did Bottle Rocket Media perform from a project management standpoint?

Bottle Rocket’s creative process has been highly collaborative. We’ve done most of the work during the COVID-19 pandemic, so we’ve used Google Meet a lot and sent materials through emails. We’ve also used Zoom. The schedule has been pushed a little bit, but it’s because of both sides.  

Overall, we’ve been pleased with their work. The team has been truly helpful and worked within our budget while looking for creative solutions. In other words, they’ve managed the project well. Brett has been incredible, while Dan has done a nice job from a creative standpoint — we’re truly happy with what they’ve done. 

What did you find most impressive about them?

Brett is accommodating and solutions-oriented. He serves as the driving force behind Bottle Rocket. Throughout the process, he’s worked with us to figure out what we can accomplish within a reasonable budget and period of time. 

Are there any areas they could improve?

We had a couple of hiccups, but we worked through them. 

Do you have any advice for potential customers?

Be transparent about your goals; figure out what you want as much as you can before going into the engagement because it’s helpful to have your vision sorted out upfront. It minimizes the amount of time the team needs to work on concepts, which can be advantageous from a budgeting standpoint. 

Please describe your company and your position there.

At the time of the collaboration, I was responsible for Marketing Strategy and managed our process to establish video as a content tool. The company I work for is a data analytics company with a focus on industrial intelligence.

For what projects/services did your company hire Bottle Rocket Media, and what were your goals?

We had just added a new product to our portfolio through an acquisition of another company. Bottle Rocket Media helped us create a video to explain what this new product does. Due to the broad audience, the video had to be simple enough to reach people with little knowledge or understanding of the analytics space while also addressing the needs of more sophisticated viewers. Bottle Rocket Media was a critical and greatly valued partner for this project and even won a well-deserved Telly award.

How did you select this vendor and what were the deciding factors?

They came highly recommended by one of our senior execs for a project where they created magic although we were working with a pretty crazy timeline. For the project in question, we had several vendors in the final rounds of the selection process and Bottle Rocket Media stood out with the wide range of reference projects to help us identify the right style, the ability and willingness to work within our specific parameters, and just impressed all our team members with their technical skills and customer relationship management.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

As one of the executive sponsors, I wasn't deeply involved in the day-to-day, but there were very helpful brainstorming sessions to set up the project, then evaluations of different styles and approaches, collaborative development of the script, delivery of a first draft and incorporation of feedback, to producing the final output. I remember our team being very happy with the level of attention their feedback got as well as the advice that the Bottle Rocket team was providing.

Who did you work with and what was the feedback process like?

I was not involved in the day-to-day interactions during the production but greatly appreciated Brett Singer as a thought partner. On a different project with Bottle Rocket Media where I was more directly involved, the available timeline was too compressed to get properly defined project stages but I loved how quickly they were able to turn feedback around and deliver an amazing final product.

Can you share any outcomes from the project that demonstrate progress or success?

The video has been one of our most popular pieces of content across platforms and Bottle Rocket Media won a silver Telly award. They should have gotten gold.

Describe their project management style, including communication tools and timeliness.

There was a significant degree of change going on at our company at the time and Bottle Rocket Media had to deal with a few challenges because of that. They did that without breaking a sweat. I remember using excellent interactive tools that made feedback easy. I definitely always knew I could rely on our feedback being heard and quickly incorporated and discussed.

What did you find most impressive or unique about this company?

They invested in the relationship and always worked within the budget/timeline constraints. Their pricing was in line with competitors, but their customer service and level of care very much stood out. I appreciate so many of the individuals on their team, both from a personality and professional perspective. They have assembled a fantastic team that is delightful to work with in every way.

Are there any areas for improvement or something they could have done differently?

They did mention an annual cornhole tournament and kept bragging about great hoodies. I was neither invite to that tournament nor offered a hoodie, which is very disappointing. But when it comes to the things that actually matter, all I can say is: Keep up the amazing work and congratulations on your 10-year anniversary.

Please describe your company and your position there.

I am a product marketing manager at Centro, an advertising technology company in Chicago. We build media planning and buying software for brands and advertisers, and also have a services team that works in the software for clients who do not want to do their own planning and buying.

For what projects/services did your company hire Bottle Rocket Media?

Centro has had a long relationship with Bottle Rocket, largely because we are so happy with their work. They understand our brand (and its evolution over time) and are professional, friendly, and produce great work.

What were your goals for this project?

For this project, we needed to produce video testimonials from real clients and users of Centro and our software, Basis. We'll use these videos in sales and marketing materials like account pitches, on our website, in social media, etc.

How did you select this vendor?

Our past success with Bottle Rocket over at least 10 years made this an easy decision.

Describe the video(s) and the process in detail.

Bottle Rocket met with us early on to discuss the goals, strategy, and content of the testimonials. Brett and team provided their expert opinions and we were off to the races. They quickly adjusted to a major location change (from Chicago to New York) and handled our last minute adjustments with complete deftness and professionalism. On site, they were equally as amazing. Efficient, friendly, and clearly experts in production. Brett and his crew made our interview subjects feel comfortable and pulled out some great content.

What was your vendors' project management or feedback process?

The project management has been very collaborative. As a bit of a control freak, I like to be involved in everything, and the team was very willing to let me drive where I could and gently take the reins back when I was out of my depth. The flexibility of the team cannot be understated. I like to plan, but as with everything nowadays, you have to be ready to adjust and pivot quickly. The Bottle Rocket team moved with us easily and their flexibility gave us what we needed.

Can you share any outcomes from the project that demonstrate progress or success?

It's too early to share business outcomes, but our past videos have been well received and give credibility and polish to our presentations and website.

How effective was the workflow between your team and theirs?

Workflow was seamless. The Bottle Rocket team was very quick to respond, thorough, and a pleasure to work with. Scheduling was easy and flexible.

What did you find most impressive about this company?

Bottle Rocket is a great combination of flexible, professional, and friendly. They are genuinely easy to work with and nice people. They are accommodating and buttoned up, and I had no concerns putting them in front of clients.

Are there any areas for improvement?

None. They were very communicative, friendly, professional, and we will definitely work with them again.

Please describe your company and your position there.

Byline Bank has been part of the local scene for over 100 years. We’re in the neighborhoods where you live, work and hangout. We take pride in offering customized solutions to meet the needs and support the goals of our customers. And we’re always available–in-person, online, or mobile app. We’re grateful for all our customers who have chosen Byline Bank to help them write their story, together. My role as Marketing and Communications Manager includes supporting our teams and business lines in marketing and communications needs bank-wide.

For what projects/services did your company hire Bottle Rocket Media?

I engaged Bottle Rocket to fulfill our vision to have a library of case studies and testimonials of how Byline Bank helped to write their story. Our first challenge was, how to explain what we wanted and the fear of will it work out the way we hope without a strong knowledge of production. Our second challenge included how to let the customer shine, tell their story and what was important to them, while still sharing how Byline Bank supported that dream to help it come to life. And relay that story in a way new business could see the possibilities and solutions we offer to achieve the same outcome and success.

What were your goals for this project?

We wanted to achieve quality videos that shared interesting stories to share across a variety of channels including, website, social and internally. We anticipated having the public come across the videos and recognize names from their communities to know that Byline Bank helped them get there, brand recondition of both the customer and Byline Bank, if they already bank with us to consider us for continuing to support them or look at new opportunities, and if they don't bank with us to consider what solutions we can offer.

How did you select this vendor?

We selected Bottle Rocket Media based on the care and attention they drove from the beginning. I was impressed by their respect for our time and bandwidth, but direct and clear outlines and communication. We chose Bottle Rocket because it was clear we could trust their work from their experience and process.

Describe the video(s) and the process in detail.

Once we selected Bottle Rocket Media, we had a few meetings to get to know each other, our teams, and our process to really understand our business but most importantly how much support we needed. We collaborated on ideas, gave a general thought and they really hit the ground running to give us a draft script and storyboard to begin to narrow us to a more clear concept. We were able to provide our feedback on the outline while incorporating their best practices and suggestions. Bottle Rocket coordinated all scheduling and preparations with the customers, helped them feel at ease and prepared, and kept us in the loop with communication to be involved where we wanted or to let them handle. Once the videos were cut, the editing process was a breeze.

What was your vendors' project management or feedback process?

Bottle Rocket kept us on track to meet our deadlines and have been able to quickly turnaround updates and edits based on different uses and opportunities that have come along.

Can you share any outcomes from the project that demonstrate progress or success?

Ultimately, we had to trust Bottle Rocket to drive the project with their expertise and we were not disappointed. We've heard great feedback from our internal partners, the customers profiled and general public. Our metrics from web, social and ads have demonstrated great success compared to what we were expecting.

How effective was the workflow between your team and theirs?

The Bottle Rocket workflow was was extremely effective for our team. Once we set a deadline they did everything to communicate and push us to meet those deadlines, especially if they were waiting on us. With friendly reminders, agility, and care we were consistently impressed with their workflow from conception to fulfillment.

What did you find most impressive about this company?

We greatly enjoyed working with the Bottle Rocket team. Every member from the planning, to production on-site, and in-between has been truly wonderful to work with. They're wonderful people who all have interesting stories and backgrounds, that it was a pleasure to learn more about them and their unique expertise. While we had plenty of fun, they always brought us back to get the job at hand done and done well. We greatly appreciated their work ethic.

Are there any areas for improvement?

We were satisfied with their process and couldn't be more happy with the quality of work they produced.

Please describe your company and your position there.

Right At School provides safe, engaging and meaningful in-school and extracurricular programs to enrich the lives of students, give parents peace of mind and enable schools to focus on their academic mission. I’m the Senior Director of School Partnerships

For what projects/services did your company hire Bottle Rocket Media?

We needed a overview company and services video to show both parents and school and district leadership when selling Right at School to a new community.

What were your goals for this project?

The accurate convey our services offering to prospective parents and school districts. It’s important that the viewer understands not just our value proposition, but the love and care that each and every Right at School team members brings to the children everyday.

How did you select this vendor?

They were referred to us from another company.

Describe the video(s) and the process in detail.

Once we selected them as our video production company, we had a kickoff meeting where they came to our office and we walked them through our business, the videos goals, and the access we had to various schools, parents, administrators, etc..

We also shared our branding and messaging, bullet points of topics we wanted included in the video, etc.. They then developed a creative and logistics plan to execute the video, including a production calendar from that first meeting all the way through delivery, interview questions, day of shooting plans, and so on.

Everything we needed to understand what they needed from us to complete the project, and what they were going to do and deliver on a set timeline.

What was your vendors' project management or feedback process?

As I described above, it was a very transparent process from the beginning with absolute clarity on both our deliverables, and their deliverables. When and what things were due. If we got a little behind schedule in providing feedback, they adjusted the schedule accordingly.

Feedback was given on a schedule too, via an online video commenting system. It was super easy to use and allowed us to see multiple versions if we wanted to go back to cross reference.

Can you share any outcomes from the project that demonstrate progress or success?

The videos have been hugely successful for us. We've seen massive growth over the past several years, and it's in no small part to the video we made. Often times it's a family's first exposure to us.

They get to see the ins and outs of what we do, and hear from the real people that make this company run everyday. We've updated the video several times (adding new testimonials and kids) as we continue to grow. Bottle Rocket Media makes the updating process effortless.

How effective was the workflow between your team and theirs?

They communicate very effectively and moving notes and comments between the teams was easy with their software. I’d say the workflow was extremely effective.

What did you find most impressive about this company?

Bottle Rocket Media, while full of wildly talented and creative video professionals, is just a great group of people that are so easy to work with. Making a video was a big deal for our company. It's a lot of money and time on our part.

What's most impressive about Bottle Rocket is how easy they made the whole process for us, while delivering a best-in-class product. They brought a ton of creativity to the project and elevated our concept to the next level.

We highly recommend them to anyone looking for video production services.

Are there any areas for improvement?

There are no areas that need improving as far as we’re concerned.

Please describe your company and your position there.

I am an Industrial Designer for Impossible Objects, a 3D printer and materials company pioneering advancements in the additive manufacturing and composites manufacturing industries.

For what projects/services did your company hire Bottle Rocket Media?

We hired Bottle Rocket Media to create an animation of the 3D printing process that Impossible Objects created.

What were your goals for this project?

We aimed to create an animation that could demonstrate our entire 3D printing process in a concise two minutes. The animation would be used for investor meetings, website, and trade shows.

How did you select this vendor?

Through a carful selection and interview process. Bottle Rocket Media has an extremely strong portfolio of work, smart individuals, and a fair price.

Describe the video(s) and the process in detail.

The video is a two minute animation of a 3D printing machine and the materials used at a macro and micro scale. The machine is animated with moving parts and materials. The animation has after effect graphics and diagrams to further describe the process details. The animation has a voice over, music, and captions.

What was your vendors' project management or feedback process?

We were extremely impressed with the amount of work Bottle Rocket Media was able to complete in the short timeframe we presented. We went through many rounds of iterations and scheduled frequent touch point meetings to improve efficiency. Their communication and teamwork is spectacular.

Can you share any outcomes from the project that demonstrate progress or success?

The animation they created allows us to describe parts of our process at the microscopic level. This is something we struggled to communicate and we use this animation as a demonstration tool whenever we introduce our product and materials.

How effective was the workflow between your team and theirs?

The workflow was well managed and flexible. Frequent updates and valuable feedback.

What did you find most impressive about this company?

The team is extremely smart as well as creative. They were able to understand our process at the deepest level and build visuals based on our descriptions.

Are there any areas for improvement?

I honestly feel the project blew all exceptions out of the water. We continue to get regular compliments about the animation on our website. I will continue to refer Bottle Rocket Media to those wishing to create compelling videos and visuals.

Please describe your company and your position there.

We are a leading NYC-based data science company that builds dense, accurate, and actionable maps of real world relationships between individuals using publicly available data and a proprietary Social Graph platform.

I am an Advertising Strategist on the Politics and Advocacy team where he works with clients to build and execute comprehensive paid media programs leveraging our data.

For what projects/services did your company hire Bottle Rocket Media?

Bottle Rocket Media was engaged to produce compelling digital-first videos on behalf of one of our clients looking to build awareness among voters of upcoming registration deadlines.

What were your goals for this project?

The main goals of this campaign was to educate voters on upcoming registration deadlines, generate a sense of urgency among voters to ensure they follow through with registering to vote ahead of critical deadlines, and ultimately yield a substantial volume of newly registered voters.

These videos needed to break down the nuance of state election law and the role it plays in undermining voter participation in elections, and Bottle Rocket was able to weave the needle perfectly and generate compelling and digestible videos that accomplished just that.

How did you select Bottle Rocket Media?

Our team considered 3-5 other video and graphic production companies for this project, but ultimately Bottle Rocket Media's experience in producing similar digital-first videos for election work with other clients gave us the confidence we needed to leverage their services for this project.

Describe the project in detail.

Once we decided to move forward with Bottle Rocket Media, we set up a kick-off call to discuss our overall campaign goals and our client's vision for the utility of these videos in the scope of the overall campaign.

We worked with the team at Bottle Rocket Media to build compelling scripts that leveraged our campaign messaging, and once approved Bottle Rocket Media worked their magic and put together an initial version for our review.

We left enough time to be able to exchange feedback and generate subsequent versions of the videos with our feedback fully incorporated, and ultimately landed on versions of the videos with which we were satisfied.

What was the team composition?

Primarily, we worked directly with the project manager assigned to our account who served as our primary point of contact, but we were also able to interface and strategize directly with the creative team including Bottle Rocket Media's creative director during the concept and script building phase of the project.

Can you share any outcomes from the project that demonstrate progress or success?

The videos Bottle Rocket Media produced for this project yielded a video completion rate on average of 75%, serving as a leading indicator of relatively strong engagement from the voters who were served these digital-first spots.

Separately, the finished product was well received by the end client and specifically called out the polished and compelling nature of the videos produced. Well done, Bottle Rocket Media!

How effective was the workflow between your team and theirs?

Our project manager was fantastic and always ensured that both Bottle Rocket Media and Applecart were held accountable to the project timeline and deadlines to which both parties agreed at the outset of the engagement.

The Bottle Rocket Media team was always responsive and accessible if we had any questions during the project, and accommodating of the overall project's rather quick timeline to ensure their deliverables were delivered on time and didn't hold up the project at large.

What did you find most impressive about this company?

The professionalism and ingenuity of the creative minds at Bottle Rocket Media really make it such a pleasure to partner with them on projects.

The creatives at Bottle Rocket Media are able to elevate visual storytelling to the next level. They produce high-quality content to help their clients effectively communicate in an increasingly noisy digital environment.

Are there any areas for improvement?

During the project scoping process, the vendor could have been more transparent in terms of what elements were included in the project quote, and what specific elements would result in an overage charge.

That being said, the project as a whole was executed flawlessly and we had little to no feedback on how the project could have been executed differently.

Introduce your business and what you do there.

I’m the VP of marketing for an AI company.

What challenge were you trying to address with Bottle Rocket Media?

We think that having a comprehensive video strategy that helps customers visualize our product in context is essential to our selling motion. And so we're working with them on creating high quality, scalable, video content.

What was the scope of their involvement?

They help us with video content strategy then they do all the production from very beginning to very end.

What is the team composition?

We work with 3–4 people on their team. We interact one of the founders of Bottle Rocket Media, a production manager, a project manager, and a strategy expert. Dan (Principal Producer & Director) is one of the principal producers and directors we work with.

How did you come to work with Bottle Rocket Media?

We were looking specifically for experts. I’m located in San Francisco and we did a cross-country search. We’re also an early-stage company so we were looking for partners that would be the right size for us. Bottle Rocket Media has a pretty extensive background. They worked for reputable companies and produced a ton of video content among some big brands, so their references were fantastic.  

What is the status of this engagement?

We started working with them in May 2020 and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our customers love it. It’s working and is helping us close deals.

How did Bottle Rocket Media perform from a project management standpoint?

They haven’t missed a deadline. We didn’t have any communication issues.

What did you find most impressive about them?

Their overall production quality, married with the pricing structure we worked out with them has been phenomenal. We would have spent a lot more with other companies in different areas of the country. There’s a great benefit working with a Chicago-based firm as well.

Are there any areas they could improve?

We haven’t had a single issue.

Do you have any advice for potential customers?

Be clear about what your objectives are and communicate. Be open to their ideas because they have some great insight and can give you an idea that you haven’t thought of.

Please describe your company and your position there.

My name is Brad Bessey. I was the executive producer and show runner of The Carlos Watson Show for OZY media.

For what projects/services did your company hire Bottle Rocket Media?

We hired Bottle Rocket Media to design all our show graphics. We launched with an impossibly short pre-production window - literally days. And, yet we still needed to create a show that looked polished, stylish, current, fresh and elevated. In other words, our impossible deadlines could not compromise the production quality.

What were your goals for this project?

Polished, stylish, current, fresh, quality. We focused on the open, transitional elements, bump-ins, lower-thirds and innovative quote graphics.

How did you select Bottle Rocket Media?

They came highly recommended from the team at OWN.

Describe the project in detail.

The Carlos Watson Show is a daily YouTube talk show featuring Carlos Watson, Editor-In-Chief and founder of OZY Media, a socially progressive news site for the "change generation." Each episode focused on a thought leader from entertainment, business, sports or politics. Beto O'Rourke, Grant Hill, Debbie Allen, Sean Spicer, Paris Hilton, Malcolm Gladwell, Baker Mayfield, George Lopez, Gabrielle Union have been among the guests.

What was the team composition?

The Bottle Rocket team included 5-6 designers and a project manager.

Can you share any outcomes from the project that demonstrate progress or success?

1. Because we had very little time between engaging Bottle Rocket and being on air, we needed them to be responsive to our feedback in real-time and they were.
2. The challenge was that OZY media added creative voices from their web team halfway through the process. Rather than being thrown by this change, Bottle Rocket was responsive to feedback and able to meet the already tight deadlines.
3. The feedback from within OZY, from advertisers, and from audiences has been extremely positive - oftentimes "the look" of the show is the first thing highlighted as a positive.

How effective was the workflow between your team and theirs?

1. Bottle Rocket Media drove the communication workflow in an extremely organized fashion.
2. Because of the insanely truncated timeline, the project needed to be executed over the span of a weekend and there were no delays as a result.
3. Regular Zoom meetings, emails, phone calls were maintained.
4. Bottle Rocket broke the project into smaller units and set a workflow schedule which they maintained. This scaffolded approach allowed us to give feedback along the way and created one of the most time-efficient approaches to show graphics that I have ever experienced.

What did you find most impressive about this company?

1. The vendor's strength was their design aesthetic and impeccable taste.
2. Also, they were extremely effective at translating my conceptual ideas into visual reflections of those ideas.
3. The X-Factor which I was pleasantly surprised about was their no-ego, whatever it takes, flexibility. I had no time and threw a lot of last-minute changes their way as I introduced new people from my side into the mix...they just handled it in stride.
4. Talented was a given...pleasant and downright fun...was a wonderful surprise.

Introduce your business and what you do there.

I’m the president of a communications agency. We’re a small, boutique communications company strictly dedicated to healthcare, and we’re located in New York City.

What challenge were you trying to address with Bottle Rocket Media?

Our clients wanted a video summary of recordings we made during a large Alzheimers meeting years before. We had interviewed top leaders in the field by asking specific questions about plasma-based biomarkers (which detect Alzheimer's disease in the blood).

We wanted to put together a short video that the client could use in their exhibit booth at an upcoming international meeting. It would be an opportunity for thought leaders to make comments about the potential clinical utility of blood-based biomarkers for detecting dementia.

What was the scope of their involvement?

We provided the full-length video interviews of leading researchers in Alzheimer’s disease along with the final transcripts.  With this, the Bottle Rocket Team worked with us to develop a final, 4-minute program that communicated the large unmet needs for plasma-based biomarkers to detect dementia, while also showcasing the potential role and value of the client’s technology in meeting those needs.

Given what Bottle Rocket Media had to work with (ie, they inherited less than optimal video footage and lengthy interviews) they were able to bring these interviews to life using interesting transitions, animations, and special effects.  Their expertise in video storytelling made for a high-quality deliverable.

What is the team composition?

I’m not sure of all the players, but I worked directly with one of the editors and one of the producers. I had a day-to-day contact, and I always had access to Dan (Creative Director, Bottle Rocket Media).

How did you come to work with Bottle Rocket Media?

We had worked with them before to develop video summaries of meetings. So, we knew they do very high-quality work. When we really needed them to work with us on a lower budget, they did it using the resources that we had available. I can always depend on them to deliver a high-quality product. In this case, it was very cost-effective for our client.

How much have you invested with them?

The entire project was less than $30,000.

What is the status of this engagement?

We started in May of 2019, and they finished the product by July of 2019. We had a firm deadline because the international meeting was in July of 2019.

What evidence can you share that demonstrates the impact of the engagement?

It was used at the client’s exhibit booth during a large, international Alzheimer’s meeting, and the client was very happy with the outcome. Every single one of the doctors that we interviewed said how great they thought the video was. They believed it was fair and balanced. They also said they were well-represented their comments. 

How did Bottle Rocket Media perform from a project management standpoint?

They had excellent project management — they were on top of it all the time. They replied to our questions right away, and they were definitely on time. 

In the beginning, we had a kick-off. Then, we had a creative session. Since the timeline was so short, we were on the phone with them virtually every day for the 2–3-month window. 

Dan was always available to talk about strategy and creative ideas. My day-to-day contact was terrific. She kept things moving. When she didn’t know an answer, she found it out for us. We had an editor come in on an as-needed basis, and he also provided good feedback. 

What did you find most impressive about them?

The high level of quality and vision that they bring to the table are impressive. They have a lot of experience and bring background knowledge from different areas. They’re all very creative and passionate about what they do, and that shows in their work.

Also, the team was able to put the video together at a cost that was available to our client. They were instrumental in putting together a program that was interesting and exciting while remaining cost-effective.

Are there any areas they could improve?

No, there weren't any areas.

Do you have any advice for potential customers?

Customers should start as early in the project as possible. They should establish the creative parameters, including the messaging and storytelling you’re trying to communicate.

Let them work with you as a partner to tell that story in the most effective way possible. Once you have a vision of what you want to say, they’ll work with you to say that in the best way.