What evidence can you share that demonstrates the impact of the engagement?
I attribute our success to Brandefy. The feedback from people living with the condition is overwhelmingly positive. The videos Brandefy created have allowed us to establish a presence in 55 different countries.
Our organization has received over 15.5 million impressions across all of our social media channels over the past 18 months. In this timeframe, we saw month-over-month (MoM) increases in engagement, clickthrough rate, follower count, and open rate. These increases all easily outpaced the industry averages.
Our average increase in engagement MoM on Facebook, Twitter, Instagram, and YouTube is 4.7%. The average increase in views MoM on our website from social media is 28%. Our growth in followers across all social media MoM is 16.2% and the nonprofit industry average is 4.5%. Our average open rate across all email marketing is 45.6% compared to the nonprofit industry average of 21.3%. The average click-through rate across email marketing is 12.4%. All of this data is based on the past 18 months.
How did Brandefy perform from a project management standpoint?
They’re responsive and diligent. Marton takes his time but completes tasks as promised. The price points are always spot-on. If anything will cost extra, he lets us know—no surprises. That’s rarely seen in business.
What did you find most impressive about them?
They exceeded expectations in all facets of our business. I felt so comfortable with Brandefy that I was able to bounce ideas for creative off them. They did such a great job on the video production and editing that I was able to request tasks that I wouldn’t ask of an ordinary parter.
Not only did they manage those tasks, but they performed amazingly well. Marton now functions as a consultant for virtually every aspect of our company. I don’t usually do reviews for companies, but our brand wouldn’t be where it is today without Brandefy.
Are there any areas they could improve?
No, there is nothing they could improve on.
Do you have any advice for potential customers?
Brandefy’s business model is the way to go. Not only will you learn a lot, but you’ll be both financially successful and find the process fulfilling. They’re great people to work with.