What was the scope of their involvement?
The first project they helped us with is what we term for our clients as a "Facebook video." It's essentially an attention-grabber to make you pause when you're scrolling through your feed, so it has to quickly and creatively describe the product to get the viewer interested. It's a revenue-generating ad to sell e-commerce products.
After that first client's video was successful, we used Sparkhouse with another client who was launching a new service app. The owner wanted an animated video to describe how their app works, what it sells, and why it's meaningful. They'd been working directly with another video agency at that time, but they weren't happy with the partnership. They came to us for a referral since we were already working with them on the marketing, and we outsourced their project to Sparkhouse.
We don't really advertise ourselves as a creative agency, even though we have to be in our marketing campaigns, so we work in tandem with Sparkhouse. We give them bullet points or things that we can/can't say in an ad, and they help us flesh out ideas, scripts, and storyboards in addition to producing video and animation.
What is the team dynamic?
On the earliest projects we worked directly with Torrey [Tayenaka, CEO/Founder, Sparkhouse], but on these newer ones we have a project manager and a creative director. We trust them so much that we also let them interface directly with our clients.
How did you come to work with Sparkhouse?
I believe we started out looking for companies online, but I'm not sure. Our marketing director brought Sparkhouse in while we were evaluating new partners because our clients weren't happy with the pricing offered by our previous video agency. Torrey came into our office to discuss their process. We felt like it was a good culture and personality match, and their prices were in line with what we were looking for.
How much have you invested with them?
Around $50,000, which includes 11 in-progress projects as well as completed ones.
What is the status of this engagement?
We’ve worked with them for a little over a year, and the relationship is ongoing.