Introduce your business and what you do there.

I’m the director of an education service company. We provide e-learning packages for education institutions, teachers, and students.

What challenge were you trying to address with What a Story?

I needed help rebranding. They helped with all the materials and running our marketing platform.

What was the scope of their involvement?

They created a brand name, logo, brand values, stationary, and other marketing materials. It was a very collaborative process. I gave them a few ideas about what we wanted to represent and they came up with a few designs based on that. We wanted to appeal to students while maintain a professional appearance.

They then presented their solutions in a video format.

What is the team composition?

We worked with 3–4 people.

How did you come to work with What a Story?

I saw them on Clutch, and got their contact information there.

What is the status of this engagement?

We started the project in January 2019 and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They created a targeted brand that stands out from the crowd. We’re still in the startup stage, but we’ve got positive feedback on what we’ve shown. When I give my business cards to clients, they’re often very interested in the logo and comment on the design’s uniqueness.

They captured our vision and company’s mission quite well. They definitely added more value than what we could have created ourselves.

How did What a Story perform from a project management standpoint?

We primarily communicated via email or WhatsApp. At first, we talked to their sales guy and then their director. The communication was solid.

What did you find most impressive about them?

They provide really good service. They take a little more time than other companies to understand our vision and products. They want to make sure that we’re happy with their work.

Are there any areas they could improve?

I suppose the revision process could be a little quicker, but it is a creative process and it’s generally not an issue.

Do you have any advice for potential customers?

Definitely communicate what you’re looking for. If you can, I’d also suggest you meet with them. They’ll understand your vision better if you can meet with them at the beginning of your project.

Please describe your company and your position there.

I'm a marketing and design consultant at RevOs, an AI-enabled IoT platform for next-generation vehicles. We provide intelligent hardware and software solutions for smart vehicles that provide transportation analysis, control, and visualization.

For what projects/services did your company hire What a Story?

We hired them to produce a video.

What were your goals for this project?

Our idea was a little complicated and tough to explain to the customers, supplier, and investors. We wanted a video to make our concepts clearer and understandable.

How did you select this vendor?

I knew and trusted their founder from past projects.

Describe the video(s) and the process in detail.

They conducted a discovery phase to understand our business model and our service. Using this as a foundation, they developed the script and revised it to our liking. Then, they sent a storyboard, an illustration design, and VO options. After we approved a certain art direction and style, their team fully fleshed out and edited the video. During post-production, they made some minor changes according to one of our investors' feedback and helped market the video.

What was your vendors' project management or feedback process?

I worked with a writer, designer, animator, VO artist, and their founder.

Can you share any outcomes from the project that demonstrate progress or success?

Our prospective customers and investors were impressed. Their video had a tremendously positive impact on how we showcase our products.

How effective was the workflow between your team and theirs?

They covered all our bases and were proactive, easing our concerns and saving us time. Anytime we asked for changes, their team quickly went to work without charging us extra.

What did you find most impressive about this company?

They were able to work on a tight budget. Other vendors were quoting $5,000, but they made it work with $2,000.

Are there any areas for improvement?

They could improve their email writing skills.

Please describe your company and your position there.

I work on the business development team at a German financial solutions firm. We offer an online platform that facilitates trade financing for small and medium-sized businesses.

For what projects/services did your company hire What a Story?

We wanted a partner to help us create an explainer video for one of our financial products. We needed something that would explain a fairly complicated topic to an audience with limited prior knowledge.

The video had to be dynamic and befitting of a FinTech company. We also required that What a Story match the strict branding and design criteria that we uphold as a company. This includes not having real people featured in our videos.

What were your goals for this project?

We hoped to educate our audience about our product and ultimately drive sales. Our end goal was to have a video that our sales team could use to explain our product to potential clients. We also planned to post the video on our website so that visitors could educate themselves.

How did you select this vendor?

We found Vikas (CEO, What a Story) on a freelancer platform and used him for a project in 2018. He was a very reliable partner and developed a solid understanding of our products, so it was a no-brainer to approach him again for this project.

Describe the video(s) and the process in detail.

We had an original call with Vikas, where he asked us to explain the product in detail. He also asked for examples of where he would fit in as a customer to better understand what was required. After the call, What a Story sketched out a provisional storyboard, and we were left to come up with a script.

Once we had finalized the script, Vikas got started on a more detailed storyboard. After he finished the final version of the storyboard, we had a few back-and-forth conversations where he offered suggestions for improvement. Once we came to an agreement, the What a Story team started working on animations, voice-overs, digital effects, and sound mixing.

What was your vendors' project management or feedback process?

There was ample room for feedback at every single stage of the process. This was perfect for us, not only because we were very specific in our requirements, but also because we had to make a considerable change as the video was approaching the final stages. All feedback was accepted graciously, and there were no serious creative battles.

Can you share any outcomes from the project that demonstrate progress or success?

We published the video a few days ago, so it’s too soon to tell what the overall outcome will be. We’ve enjoyed the increased social media traffic and followers that have come during the short time that the video has been online.

How effective was the workflow between your team and theirs?

We were in near constant communication via email throughout the project. We frequently spoke with Vikas and our designer, and they reached out to our finance department when they needed more information.

Feedback and iterations were typically quick and seamless. There were occasional gaps in communication during the main animation phase because we had little to contribute in that regard.

What did you find most impressive about this company?

What a Story’s creative thinking was fantastic. It’s not always easy to take a step back and explain a design process, yet this is something Vikas can do easily.

We agreed with almost 80% of his original scenes because they aligned so well with our vision for the video. Vikas perfectly captured the other scenes, which were often complicated or technical, after only one round of feedback. We never had to explain anything twice.

Are there any areas for improvement?

Towards the end, the project dragged a little bit. There were a few trivial matters that we had to address before finalizing everything. Thankfully, we had a slightly flexible deadline. The video turned out great, and, overall, we’re very happy.

Please describe your company and your position there.

I’m the founder and CEO of GenericPlus Medicines. We sell affordable pharmaceuticals at unmatched quality and prices.

For what projects/services did your company hire What a Story?

We brought on What a Story to develop our branding, create promotional materials, and produce explainer videos.

What were your goals for this project?

As a new business on the market, we wanted to build a good reputation and increase awareness of our company.

How did you select this vendor?

Our COO discovered What a Story and suggested that we partner with them.

Describe the project in detail.

What a Story conducted industry research, and constructed a branding strategy based on our values. They use anecdotal content to create promotional materials, and they’ve produced videos to explain our business in a concise manner.

What was the team composition?

We've worked with five different people from What a Story, including their founder and CTO.

Can you share any outcomes from the project that demonstrate progress or success?

When we started working with them, our company was completely new. We now have a strong brand with eight different branches. We’ve become a significant player in the market, and we’ve received numerous inquiries about adding new franchises.

How effective was the workflow between your team and theirs?

Their enthusiasm and efficiency have made the project run smoothly. Also, their team is proactive and committed to meeting deadlines. Vikas (CEO, What a Story) and Raunak (CTO, What a Story) are available whenever we need them.

What did you find most impressive about this company?

Their initial research was thorough, and their execution is always seamless. They’ve been able to address challenges with a fresh approach, and they’re dedicated to supporting our business. Their team consistently makes us feel like a valued partner.

Are there any areas for improvement?

I haven’t seen any gaps in their work. They’ve been excellent.

Please describe your company and your position there.

I'm a project officer for ICRISAT, a nonprofit organization focused on agricultural research for development in Asia and Africa with our international partners.

For what projects/services did your company hire What a Story?

We hired What a Story to develop a logo and brand guideline for some of our projects.

What were your goals for this project?

We wanted creative, unique designs for our government projects.

How did you select this vendor?

We’ve had a longterm engagement with What a Story since a colleague introduced our teams.

Describe the project in detail.

They’ve done many projects for us. We give them our outline to begin the engagements. From there, What a Story develops a branding guideline, creative logo, color scheme, etc. for each collaboration.

What was the team composition?

Vikas (Founder, What a Story) and Himani (Co-Founder, What a Story) primarily coordinate all our projects.

Can you share any outcomes from the project that demonstrate progress or success?

The work What a Story produces for us always fulfills our exact expectations. The designs they create continually receive positive feedback from both national and international communities. They’ve done a great job.

How effective was the workflow between your team and theirs?

They work efficiently within our guidelines. What a Story patiently collaborates with my team and helps us overcome any issues that arise. They’re responsive, receptive to our feedback and able to work dynamically with us. Their team is friendly and easy to collaborate with.

What did you find most impressive about this company?

From start to finish of every project, their team is professional and friendly. They also meet all of our deadlines and deliver work at an affordable price.

Are there any areas for improvement?

There’s nothing for them to improve on —we’re delighted with their service and will always recommend them to others.

Please describe your company and your position there.

I’m the founder and CEO of a marketing and branding solutions company.

For what projects/services did your company hire What a Story?

We hired What a Story to create several videos and other supporting materials for our company as well as for our clients.

What were your goals for this project?

We wanted to have a steady outsourcing partner to help us meet our goals and serve our customers. Hiring a trustworthy team was essential for us.

How did you select this vendor?

Our company’s chief advisor introduced me to the CEO of What a Story, and I chose them as our main creative partner for various projects.

Describe the scope of their work in detail.

They did several projects for us during our engagement. For my company specifically, they created a 30-second promotional video and handled everything from scripting to the final edits. They produced various materials for our clients, including brochures, web and logo designs, videos, etc.

What was the team composition?

Vikas (Co-Founder, What a Story) and his business partner were my main points of contact, but I also worked closely with their project managers and designers.

Can you share any outcomes from the project that demonstrate progress or success?

All of my clients have been satisfied with the work What a Story produced for them, which was a significant benefit for my business. I’m grateful for the way they helped transform my business. Working with them was a success.

How effective was the workflow between your team and theirs?

Vikas was available whenever I needed to get in contact with him, which was one of the best parts of working with What a Story. The rest of the team was also highly organized and efficient. They followed a structured plan and had a good work ethic that is rare to find.

What did you find most impressive about this company?

They were a group of professionals and creatives that added value to every project they worked on. Their team brought extensive experience and transparency to the work they did, which is a great asset when outsourcing work. They were a credible and skilled partner.

Are there any areas for improvement?

It’d be great if they kept expanding their resources to serve all of their clients better.

Please describe your company and your position there.

I’m the VP of corporate communications for Construction Souq, one of the largest aggregator of suppliers and merchants for construction-related needs in the Middle East and North Africa regions.

For what projects/services did your company hire What a Story?

We hired What a Story to create a series of promotional videos and animated commercials for my company.

What were your goals for this project?

We wanted these explainer videos to create brand awareness for our company and the services we offer to our customers.

How did you select this vendor?

I reviewed What a Story’s portfolio and sent them a query with my project requirements. Their sales team responded, and we decided to hire them as our creative partner for several videos.

Describe the video(s) and the process in detail.

What a Story developed 15 videos for us throughout our engagement. To start, we gave them our requirements, explained our vision, and provided their team with the script for each video. Together, we formed a detailed plan to move forward with. Their team created 12 short animated promotional videos that were 15-seconds in length each. They also produced three animated commercials between 30–45-seconds long. For each production, they handled the sound, music, graphics, and animation.

What was your vendors' project management or feedback process?

We used the project map that we created at the beginning of the project. Together, we formed a budget and timeline that everyone adhered to for each video. What a Story tracked their progress daily and kept us informed on our responsibilities.  

Can you share any outcomes from the project that demonstrate progress or success?

Each video created by What a Story has benefitted our company. Because our audience is more educated about our services, our sales have increased and set us apart from our competitors. We can now effectively capture the market’s attention because of the quality work What a Story produced. Overall, their creative work always met our expectations and was delivered within our budget.

How effective was the workflow between your team and theirs?

Even though there were over a dozen videos created, What a Story managed the workload efficiently. Each one took about one week to complete, and they kept me informed about their progress throughout. We coordinated with their entire team through WhatsApp, calls, and emails, and they assigned a dedicated project manager.

What did you find most impressive about this company?

They had strong expertise and a great storytelling ability that was reflected in the final products. Their team was versatile, and they were able to understand my business quickly. What a Story put the client first and listened to our feedback. Their focus, efficiency, and deep skill helped them deliver high-quality work.

Are there any areas for improvement?

There’s nothing I can think of for them to do better—they were great to partner with and made their capabilities very clear to us.

Please describe your company and your position there.

Feedier is a feedback application. We make feedback less boring, more attractive and gamified.

For what projects/services did your company hire What a Story?

We hirerd What a Story to create a new explanatory video.

What were your goals for this project?

Feedier has been around for 2 years. We had initially created an explainer video in order to explain our mission and what the product was doing. We were only starting, the vision was only maturing, and it has evolved a lot. We wanted to update and upgrade the video. In order to convey who we are in simple and quick terms

How did you select this vendor?

We browse through a list of vendors on Envato and reached out to the top ones according to reviews. WAS were the most joyful and nice.

Describe the scope of their work in detail.

The vendor was responsible for validating our video script, giving us feedback, creating the draft of the custom illustrations and animating them afterwards.

What was the team composition?

We have mainly been dealing with the project manager.

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to publish our video successfully on Youtube

How effective was the workflow between your team and theirs?

Vikas and the team at What a Story studio have been amazing. We have had smooth communication across the board. We have constantly received updates on the status of our video.

What did you find most impressive about this company?

As a Feedback tool provider, we are really keen on giving and receiving feedback (makes sense right?) We particularly appreciate the fact that Vikas was always looking for feedback from us on the footage and production. It was anything but a one-off job, and more so a regular back-and-forth and open conversation. They are also very knowledgeable and have not hesitated in giving us recommendations and feedback on our requirements/guidelines/initial work.

Are there any areas for improvement?

Not that I can think of

Please describe your company and your position there.

I am Anand Inamdar. I am the CEO and Product Owner at Amoeboids. I generally take care of multiple things including marketing and sales projects.

For what projects/services did your company hire What a Story, and what were your goals?

We hired What a Story to create multiple explainer videos for our various IT products. Our products have many features and benefits and we wanted to communicate these in an engaging way to our end users. Through these videos, we wanted to increase the conversion rate and make potential clients book a demo and sign-up for our services.

How did you select this vendor and what were the deciding factors?

We were introduced to What a Story through my colleague. I liked their work and their production process. Also, the prices were well within our budget so we hired them.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First, we hired them to create one video which turned out to be good. Then we created a 2nd video with them and I really liked the outcome of it. So then we hired them to create 4 more videos for us. We have created a total of 6 videos with What a Story and overall it has been a smooth process.

I gave the walkthrough of each of our platforms to the assigned Creative Director. After understanding our product, they crafted a script accompanied by a storyboard that showed the visual idea of each scene. This gave us a clearer idea of the flow of the video. We were able to request changes to both the script and the storyboard till we got what we were expecting. They created Designboards where they designed all the frames to be used in the video. They also shared the audition tapes of multiple Voiceover artists for us to choose from.

Once the Designboard and voiceover were final, we received the first draft of the animation within the next few days with an opportunity to edit (I don't believe we made any edits.) Then we got our final copy of the animation, along with all the source files.

Who did you work with and what was the feedback process like?

Our primary point of contact was Vikas who was the Video Producer. Our first project was entirely taken care of by Vikas himself, who is also the CEO of the company. But, since we worked on multiple videos, they assigned 2 different Creative Directors, Kalpajit and Ruchi, to make sure that we get the video delivered fast and make the whole process more effective.

The most assuring part of this entire collaboration was the involvement of the CEO of this company throughout the project. He was overlooking all the communications and the quality of the products that were being delivered to us and jumped in to make improvements in what we were receiving even after getting a sign-off from our end.

Can you share any outcomes from the project that demonstrate progress or success?

The videos help us reduce the training time on the platforms. Previously, I had to spend a lot of time explaining our services to all of our potential clients by going on calls, giving online presentations, etc. But now our clients just watch the video and understand our services first. So it has become much easier for us to convince them to sign-up.

Because of these videos, the demo requests we received have increased significantly which has also improved the number of sign-ups we got and also the conversion rate. The videos are also uploaded to our YouTube channel and on Atlassian Marketplace. Everybody who saw the videos was very impressed and we’re excited to partner with What a Story again for similar future projects.

Describe their project management style, including communication tools and timeliness.

We were very happy with their collaborative process. Their team had strong communication skills and their turnaround time was very quick. We usually communicated over email, but their team was always ready to jump on a call whenever required.

What did you find most impressive or unique about this company?

After our 2nd video took a longer time than the expected deadline due to some technical difficulties, I was very skeptical about getting the other 4 videos done with What a Story. I was very much determined to take these projects away. But then Vikas, the CEO, personally contacted me about this and he had so much confidence in his company’s process and his team that he assured me to deliver all 4 videos within a month’s deadline.

And to win back my trust in them, he guaranteed in writing to reduce a certain amount per day from the project cost for every day’s delay after the deadline. I was very impressed with this level of commitment and he kept his word by delivering all 4 videos by the end of the month. The collaboration was very positive, the process was very streamlined and that made this a seamless experience for us.

They were very open to suggestions and gave us all the freedom to share our honest opinions. Their process is transparent with fast and clear communication. They provided end-to-end services for video production. Overall, it was just very easy to work with them.

Are there any areas for improvement or something they could have done differently?

I honestly cannot think of anything. We will definitely partner with What a Story very soon. Their service is so impressive, I wish they could offer multiple other services too!

Please describe your company and your position there.

I’m the founder and social media consultant at JesusDaily.com. We have a popular Facebook page with a growing fan base of over 34 million users. We share devotional thoughts, inspirational quotes, and bible verses in the form of e-books, music, teachings, and videos.

For what projects/services did your company hire What a Story?

We wanted to create animated videos to use on our website and for some internal presentations.

What were your goals for this project?

We needed a high-quality, marketable presentation by our deadline.

How did you select this vendor?

In my search for video expects, I found Vikas (Founder, What a Story) on a website for freelancers. We discussed my goals, and he offered a competitive timeline and quote.

Describe the video(s) and the process in detail.

After describing my ideas, I provided What a Story with content. They designed the visual elements and animations, then added music

What was your vendors' project management or feedback process?

Vikas led our project. He had a great response time and a positive attitude. I provided feedback on each video, and I approved four out of six videos after the first submission. When I did request revisions, the team was quick to make the necessary adjustments.

Can you share any outcomes from the project that demonstrate progress or success?

The results exceeded my expectations. We’re using the videos in our marketing strategies and internal presentations. We also link them in emails to our followers. Vikas and his team are instrumental to our social media marketing efforts.

How effective was the workflow between your team and theirs?

Under Vikas guidance, What a story delivered on all of their promises. They were skilled, collaborative, and extremely time-oriented. The team remained professional throughout the project.

What did you find most impressive about this company?

What a Story made my project a priority. Additionally, they gave me a discounted price and still made all of the revisions we requested.

Are there any areas for improvement?

So far, we don’t have any complaints. We plan to work on more videos in the future.