What a Story

Please describe your company and your position there.

My name is Clev, and I'm the Principal Tech Consultant in CTARe.

CTARe is a Singapore based company, established to provide enterprise-level services like IT management & cyber security, IT training solutions, etc to entrepreneurs, startups, and SMEs.

For what projects/services did your company hire What a Story?

We hired What A Story to realise our vision of our previously aging company logo.

What were your goals for this project?

We were looking for a new logo that could easily assist us to uplift our existing brand image within the tech style guidelines, and also to raise our presence in the market.

How did you select this vendor?

We selected What a Story through the recommendation of peer business persons, and we are satisfied with the results.

Describe the scope of their work in detail.

The What a Story team had proven themselves as monumental in assisting with our company’s branding needs. They were successful in conceptualizing the idea of our new logo for the new decade.

What was the team composition?

There were 2 to 3 members of the What A Story team involved in the whole project but we communicated with Raunak Hajela (CTO of the company) as our point of contact throughout the project.

Can you share any outcomes from the project that demonstrate progress or success?

The new logo designed by them was top quality, and sharp. It had the right message and appeal for the new era of technology. we have been receiving a praises from the company’s stakeholders, executives, and industry minds alike.

How effective was the workflow between your team and theirs?

The entire project process has effectively reduced our stress levels to a professional extent. It was also completed smoothly, supportively, & timely on a priority basis.

What did you find most impressive about this company?

We am pleased to work with What a Story. They have the ability to bring ideas into reality. They are responsive, sincere, and passionate about their clients' work and effective in achieving their vision.

Are there any areas for improvement?

Not at all, these guys are cool enough to work with. Here's to another successful decide, join them and say What a Story!

Introduce your business and what you do there.

I’m the director of an education service company. We provide e-learning packages for education institutions, teachers, and students.

What challenge were you trying to address with What a Story?

I needed help rebranding. They helped with all the materials and running our marketing platform.

What was the scope of their involvement?

They created a brand name, logo, brand values, stationary, and other marketing materials. It was a very collaborative process. I gave them a few ideas about what we wanted to represent and they came up with a few designs based on that. We wanted to appeal to students while maintain a professional appearance.

They then presented their solutions in a video format.

What is the team composition?

We worked with 3–4 people.

How did you come to work with What a Story?

I saw them on Clutch, and got their contact information there.

What is the status of this engagement?

We started the project in January 2019 and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They created a targeted brand that stands out from the crowd. We’re still in the startup stage, but we’ve got positive feedback on what we’ve shown. When I give my business cards to clients, they’re often very interested in the logo and comment on the design’s uniqueness.

They captured our vision and company’s mission quite well. They definitely added more value than what we could have created ourselves.

How did What a Story perform from a project management standpoint?

We primarily communicated via email or WhatsApp. At first, we talked to their sales guy and then their director. The communication was solid.

What did you find most impressive about them?

They provide really good service. They take a little more time than other companies to understand our vision and products. They want to make sure that we’re happy with their work.

Are there any areas they could improve?

I suppose the revision process could be a little quicker, but it is a creative process and it’s generally not an issue.

Do you have any advice for potential customers?

Definitely communicate what you’re looking for. If you can, I’d also suggest you meet with them. They’ll understand your vision better if you can meet with them at the beginning of your project.

Please describe your company and your position there.

Feedier is a feedback application. We make feedback less boring, more attractive and gamified.

For what projects/services did your company hire What a Story?

We hirerd What a Story to create a new explanatory video.

What were your goals for this project?

Feedier has been around for 2 years. We had initially created an explainer video in order to explain our mission and what the product was doing. We were only starting, the vision was only maturing, and it has evolved a lot. We wanted to update and upgrade the video. In order to convey who we are in simple and quick terms

How did you select this vendor?

We browse through a list of vendors on Envato and reached out to the top ones according to reviews. WAS were the most joyful and nice.

Describe the scope of their work in detail.

The vendor was responsible for validating our video script, giving us feedback, creating the draft of the custom illustrations and animating them afterwards.

What was the team composition?

We have mainly been dealing with the project manager.

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to publish our video successfully on Youtube

How effective was the workflow between your team and theirs?

Vikas and the team at What a Story studio have been amazing. We have had smooth communication across the board. We have constantly received updates on the status of our video.

What did you find most impressive about this company?

As a Feedback tool provider, we are really keen on giving and receiving feedback (makes sense right?) We particularly appreciate the fact that Vikas was always looking for feedback from us on the footage and production. It was anything but a one-off job, and more so a regular back-and-forth and open conversation. They are also very knowledgeable and have not hesitated in giving us recommendations and feedback on our requirements/guidelines/initial work.

Are there any areas for improvement?

Not that I can think of

Please describe your company and your position there.

I work on the business development team at a German financial solutions firm. We offer an online platform that facilitates trade financing for small and medium-sized businesses.

For what projects/services did your company hire What a Story?

We wanted a partner to help us create an explainer video for one of our financial products. We needed something that would explain a fairly complicated topic to an audience with limited prior knowledge.

The video had to be dynamic and befitting of a FinTech company. We also required that What a Story match the strict branding and design criteria that we uphold as a company. This includes not having real people featured in our videos.

What were your goals for this project?

We hoped to educate our audience about our product and ultimately drive sales. Our end goal was to have a video that our sales team could use to explain our product to potential clients. We also planned to post the video on our website so that visitors could educate themselves.

How did you select this vendor?

We found Vikas (CEO, What a Story) on a freelancer platform and used him for a project in 2018. He was a very reliable partner and developed a solid understanding of our products, so it was a no-brainer to approach him again for this project.

Describe the video(s) and the process in detail.

We had an original call with Vikas, where he asked us to explain the product in detail. He also asked for examples of where he would fit in as a customer to better understand what was required. After the call, What a Story sketched out a provisional storyboard, and we were left to come up with a script.

Once we had finalized the script, Vikas got started on a more detailed storyboard. After he finished the final version of the storyboard, we had a few back-and-forth conversations where he offered suggestions for improvement. Once we came to an agreement, the What a Story team started working on animations, voice-overs, digital effects, and sound mixing.

What was your vendors' project management or feedback process?

There was ample room for feedback at every single stage of the process. This was perfect for us, not only because we were very specific in our requirements, but also because we had to make a considerable change as the video was approaching the final stages. All feedback was accepted graciously, and there were no serious creative battles.

Can you share any outcomes from the project that demonstrate progress or success?

We published the video a few days ago, so it’s too soon to tell what the overall outcome will be. We’ve enjoyed the increased social media traffic and followers that have come during the short time that the video has been online.

How effective was the workflow between your team and theirs?

We were in near constant communication via email throughout the project. We frequently spoke with Vikas and our designer, and they reached out to our finance department when they needed more information.

Feedback and iterations were typically quick and seamless. There were occasional gaps in communication during the main animation phase because we had little to contribute in that regard.

What did you find most impressive about this company?

What a Story’s creative thinking was fantastic. It’s not always easy to take a step back and explain a design process, yet this is something Vikas can do easily.

We agreed with almost 80% of his original scenes because they aligned so well with our vision for the video. Vikas perfectly captured the other scenes, which were often complicated or technical, after only one round of feedback. We never had to explain anything twice.

Are there any areas for improvement?

Towards the end, the project dragged a little bit. There were a few trivial matters that we had to address before finalizing everything. Thankfully, we had a slightly flexible deadline. The video turned out great, and, overall, we’re very happy.

Please describe your company and your position there.

I’m a co-founder of GitScrum, an open source application for managing day-to-day tasks of projects.

For what projects/services did your company hire What a Story?

I hired What a Story to create a tutorial demo video for my newly developed application, called GitScrum.

What were your goals for this project?

I wanted to create an engaging and educational product demo video that would guide users through the functionality of my application.

How did you select this vendor?

I selected What a Story after being referred to them by a friend. I decided to work with them after seeing their previous work and reading reviews of their services.

Describe the project in detail.

We held an initial meeting over Skype to discuss our requirements. After I briefed them on my expectations, they began work on the video.

What was the team composition?

I worked with Vikas (CEO, What a Story), Naagendra (Project Manager, What a Story), and Raunak (CTO, What a Story).

Can you share any outcomes from the project that demonstrate progress or success?

I’m pleased with the video they produced, which has received praise from people in my community. As a result of What a Story's work, new users of my application can enjoy an informative overview of the available features.

How effective was the workflow between your team and theirs?

I appreciated the friendly way they communicated with me throughout the entire project. They made me feel confident in their process and updated me before tackling each phase of video production.

What did you find most impressive about this company?

The What a Story team impressed me with their work ethic, flexibility, creativity, and positive attitude. Also, they delivered a quality video in a short time and at a reasonable price.

Are there any areas for improvement?

None that I can think of, I thoroughly enjoyed working with them, and I’m looking to assign them with more such work.

Please describe your company and your position there.

I’m the founder and CEO of GenericPlus Medicines. We sell affordable pharmaceuticals at unmatched quality and prices.

For what projects/services did your company hire What a Story?

We brought on What a Story to develop our branding, create promotional materials, and produce explainer videos.

What were your goals for this project?

As a new business on the market, we wanted to build a good reputation and increase awareness of our company.

How did you select this vendor?

Our COO discovered What a Story and suggested that we partner with them.

Describe the project in detail.

What a Story conducted industry research, and constructed a branding strategy based on our values. They use anecdotal content to create promotional materials, and they’ve produced videos to explain our business in a concise manner.

What was the team composition?

We've worked with five different people from What a Story, including their founder and CTO.

Can you share any outcomes from the project that demonstrate progress or success?

When we started working with them, our company was completely new. We now have a strong brand with eight different branches. We’ve become a significant player in the market, and we’ve received numerous inquiries about adding new franchises.

How effective was the workflow between your team and theirs?

Their enthusiasm and efficiency have made the project run smoothly. Also, their team is proactive and committed to meeting deadlines. Vikas (CEO, What a Story) and Raunak (CTO, What a Story) are available whenever we need them.

What did you find most impressive about this company?

Their initial research was thorough, and their execution is always seamless. They’ve been able to address challenges with a fresh approach, and they’re dedicated to supporting our business. Their team consistently makes us feel like a valued partner.

Are there any areas for improvement?

I haven’t seen any gaps in their work. They’ve been excellent.

Please describe your company and your position there.

I'm a project officer for ICRISAT, a nonprofit organization focused on agricultural research for development in Asia and Africa with our international partners.

For what projects/services did your company hire What a Story?

We hired What a Story to develop a logo and brand guideline for some of our projects.

What were your goals for this project?

We wanted creative, unique designs for our government projects.

How did you select this vendor?

We’ve had a longterm engagement with What a Story since a colleague introduced our teams.

Describe the project in detail.

They’ve done many projects for us. We give them our outline to begin the engagements. From there, What a Story develops a branding guideline, creative logo, color scheme, etc. for each collaboration.

What was the team composition?

Vikas (Founder, What a Story) and Himani (Co-Founder, What a Story) primarily coordinate all our projects.

Can you share any outcomes from the project that demonstrate progress or success?

The work What a Story produces for us always fulfills our exact expectations. The designs they create continually receive positive feedback from both national and international communities. They’ve done a great job.

How effective was the workflow between your team and theirs?

They work efficiently within our guidelines. What a Story patiently collaborates with my team and helps us overcome any issues that arise. They’re responsive, receptive to our feedback and able to work dynamically with us. Their team is friendly and easy to collaborate with.

What did you find most impressive about this company?

From start to finish of every project, their team is professional and friendly. They also meet all of our deadlines and deliver work at an affordable price.

Are there any areas for improvement?

There’s nothing for them to improve on —we’re delighted with their service and will always recommend them to others.

Please describe your company and your position there.

I'm the executive producer at Raasta Studios, a leading creative video production house.

For what projects/services did your company hire What a Story?

What a Story has served as our partner for the past three years. They have developed many explainer and animation videos.

What were your goals for this project?

Our goal was to meet our client's needs and deliver high-quality work. 

How did you select this vendor?

I don't know how we initially selected them, but they have always been the best.

Describe the video(s) and the process in detail.

They have completed over ten projects, including explainer videos, animation videos, and graphic designs. 

Can you share any outcomes from the project that demonstrate progress or success?

We receive great feedback from our clients. Our client said they were helpful, and that they exceeded expectations. Every project has genuinely benefitted our clients and brought us appreciation and business. Their animated videos are amazing, and they always present creative solutions for challenging budgets.

How effective was the workflow between your team and theirs?

We meet before each project to exchange creative ideas. I mainly coordinate with their CEO, who always gives me updates about our projects. They're flexible, and their project management is excellent. When clients request daily changes, they always deliver. With their help, we can easily handle any overflow production work. They meet all our expectations.

What did you find most impressive about this company?

Despite tight deadlines, they always follow proper communication procedures and deliver results. I'm impressed by their perseverance and dedication. Their CEO is so trustworthy that he directly coordinates with clients on our behalf.

Are there any areas for improvement?

Although they charge a premium, they always deliver high-quality work and keep client information confidential. I don’t have any specific feedback for them; our collaborations are always great.

Please describe your company and your position there.

I’m the founder and CEO of a marketing and branding solutions company.

For what projects/services did your company hire What a Story?

We hired What a Story to create several videos and other supporting materials for our company as well as for our clients.

What were your goals for this project?

We wanted to have a steady outsourcing partner to help us meet our goals and serve our customers. Hiring a trustworthy team was essential for us.

How did you select this vendor?

Our company’s chief advisor introduced me to the CEO of What a Story, and I chose them as our main creative partner for various projects.

Describe the scope of their work in detail.

They did several projects for us during our engagement. For my company specifically, they created a 30-second promotional video and handled everything from scripting to the final edits. They produced various materials for our clients, including brochures, web and logo designs, videos, etc.

What was the team composition?

Vikas (Co-Founder, What a Story) and his business partner were my main points of contact, but I also worked closely with their project managers and designers.

Can you share any outcomes from the project that demonstrate progress or success?

All of my clients have been satisfied with the work What a Story produced for them, which was a significant benefit for my business. I’m grateful for the way they helped transform my business. Working with them was a success.

How effective was the workflow between your team and theirs?

Vikas was available whenever I needed to get in contact with him, which was one of the best parts of working with What a Story. The rest of the team was also highly organized and efficient. They followed a structured plan and had a good work ethic that is rare to find.

What did you find most impressive about this company?

They were a group of professionals and creatives that added value to every project they worked on. Their team brought extensive experience and transparency to the work they did, which is a great asset when outsourcing work. They were a credible and skilled partner.

Are there any areas for improvement?

It’d be great if they kept expanding their resources to serve all of their clients better.

Please describe your company and your position there.

I’m the VP of corporate communications for Construction Souq, one of the largest aggregator of suppliers and merchants for construction-related needs in the Middle East and North Africa regions.

For what projects/services did your company hire What a Story?

We hired What a Story to create a series of promotional videos and animated commercials for my company.

What were your goals for this project?

We wanted these explainer videos to create brand awareness for our company and the services we offer to our customers.

How did you select this vendor?

I reviewed What a Story’s portfolio and sent them a query with my project requirements. Their sales team responded, and we decided to hire them as our creative partner for several videos.

Describe the video(s) and the process in detail.

What a Story developed 15 videos for us throughout our engagement. To start, we gave them our requirements, explained our vision, and provided their team with the script for each video. Together, we formed a detailed plan to move forward with. Their team created 12 short animated promotional videos that were 15-seconds in length each. They also produced three animated commercials between 30–45-seconds long. For each production, they handled the sound, music, graphics, and animation.

What was your vendors' project management or feedback process?

We used the project map that we created at the beginning of the project. Together, we formed a budget and timeline that everyone adhered to for each video. What a Story tracked their progress daily and kept us informed on our responsibilities.  

Can you share any outcomes from the project that demonstrate progress or success?

Each video created by What a Story has benefitted our company. Because our audience is more educated about our services, our sales have increased and set us apart from our competitors. We can now effectively capture the market’s attention because of the quality work What a Story produced. Overall, their creative work always met our expectations and was delivered within our budget.

How effective was the workflow between your team and theirs?

Even though there were over a dozen videos created, What a Story managed the workload efficiently. Each one took about one week to complete, and they kept me informed about their progress throughout. We coordinated with their entire team through WhatsApp, calls, and emails, and they assigned a dedicated project manager.

What did you find most impressive about this company?

They had strong expertise and a great storytelling ability that was reflected in the final products. Their team was versatile, and they were able to understand my business quickly. What a Story put the client first and listened to our feedback. Their focus, efficiency, and deep skill helped them deliver high-quality work.

Are there any areas for improvement?

There’s nothing I can think of for them to do better—they were great to partner with and made their capabilities very clear to us.