Can you share any outcomes from the project that demonstrate progress or success?
We published the video a few days ago, so it’s too soon to tell what the overall outcome will be. We’ve enjoyed the increased social media traffic and followers that have come during the short time that the video has been online.
How effective was the workflow between your team and theirs?
We were in near constant communication via email throughout the project. We frequently spoke with Vikas and our designer, and they reached out to our finance department when they needed more information.
Feedback and iterations were typically quick and seamless. There were occasional gaps in communication during the main animation phase because we had little to contribute in that regard.
What did you find most impressive about this company?
What a Story’s creative thinking was fantastic. It’s not always easy to take a step back and explain a design process, yet this is something Vikas can do easily.
We agreed with almost 80% of his original scenes because they aligned so well with our vision for the video. Vikas perfectly captured the other scenes, which were often complicated or technical, after only one round of feedback. We never had to explain anything twice.
Are there any areas for improvement?
Towards the end, the project dragged a little bit. There were a few trivial matters that we had to address before finalizing everything. Thankfully, we had a slightly flexible deadline. The video turned out great, and, overall, we’re very happy.
The video that What a Story made has increased engagement on social media. The team was consistently responsive and transparent in providing feedback, which made for a seamless partnership. Customers can expect detailed explanations and an innovative approach.