ROCC Film Berlin

BACKGROUND

Please describe your company and position.

I am a Manager at GLX Global Logistic Services GmbH

Describe what your company does in a single sentence.

We are a logistics service provider and we offer our customers solutions in the areas of procurement, warehousing, production and distribution logistics that are specially tailored to their individual needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROCC Film Berlin to accomplish?

• Professional Recruiting-Video for Social-Media

SOLUTION

How did you find ROCC Film Berlin?

Online Search

Why did you select ROCC Film Berlin over others?

• High ratings
• Close to my geographic location
• Pricing first our budget
• Company values aligned
• Other

What was the size of ROCC Film Berlin’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with ROCC Film was about creating a recruiting video. We at GLX wanted to have a professional video that we could use to attract employees as part of an advertising campaign on social media.

The requirements for the video were that it had to be short (max. 30 seconds) and represent our corporate culture. Good storytelling was required. In a first 2 hour workshop we shared our wishes, expectations and ideas with Rocc. They also asked a lot of questions about our company in general to get a better picture. They were very attentive and were able to capture our ideas well.

After a week ROCC approached us with 4 different concept ideas and we decided on the one with the title "The Fast and the furious". Here, two forklift drivers have a race in the warehouse and at the end it is revealed that the one forklift driver was only dreaming and that it is perhaps not as exciting at our company, but more familiar, with an end scene in which a group of our colleagues can be seen.

So Rocc was responsible for developing a concept and shooting the film and doing post-production with light correction etc. A narrator was also organized and appropriate music was provided.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive Feedback on Social-Media
• Positive Feedback on from employees

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocc was completely responsive to our needs in terms of timeline and they were understanding and flexible even with last minute changes. They always tried to make things as convenient as possible for us. They were always available to answer any questions. Especially on the shooting day itself, our acting-inexperienced employees were coached very well by Christian and outstanding results were achieved.

Since we are in an industry with safety standards, it was important to adhere to safety measures during the shoot so that neither technology would be broken and, above all, no employees would be injured. Here, Rocc was always eager to find solutions and did not let complications upset them. The day was used 100% and the result is great.

What was your primary form of communication with ROCC Film Berlin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The looseness displayed by the film crew. Plus, they had a deep understanding of aesthetics and good storytelling. Every shot was professional a focus on perfectionism.

Are there any areas for improvement or something ROCC Film Berlin could have done differently?

None at all. They are amazing.

BACKGROUND

Please describe your company and your position there.

I am the lead producer of a video team at a top tier tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Berlin?

We were creating a video displaying a personal and empathetic look a the people behind the technology.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a team that researches excellence in video around the globe. ROCC came to our attention about a year ago and have consistently gone above and beyond in not only their quality but in their communications with our team.

Describe the project in detail and walk through the stages of the project.

Our company has a very stringent process to ensure our brand guidelines are maintained. Everything from the look of the shot to the graphics used are monitored very closely. ROCC went through several weeks of training with us and were a pleasure to work with. They picked up all of our nuance and it showed in the final product delivering some of our best videos from around the globe.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their editors, camera ops and directors and have begun working with their writers to some degree.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ROCC delivered nothing but quality videos in extremely an extremely timely manner.

How effective was the workflow between your team and theirs?

There had not been a time where communication has been an issue. They were direct with their timelines and understood that we sometimes need to be very direct with ours. They constantly worked within our schedule to find the best solutions for our final project.

What did you find most impressive or unique about this company?

Above all of the exceptional communication, this group adjusted their shooting style and look to meet our specific company needs but maintained their extreme quality and feel. They improved upon an already well-established international film program.

Are there any areas for improvement or something they could have done differently?

They have traveled some great distances for us and always outperformed our expectations. I would be hard pressed to find significant room for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m a B2B communication manager in the marketing department for medneo. We’re a medical supplier, especially in the radiology department. We have diagnosis centers where doctors can rent the machines. They don’t need to own the devices; they just use our equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROCC Film Gbr?

We were looking for an agency to create recruiting videos. We needed medical technology radiologist assistants, the people who use the machines and take the photos.

SOLUTION

What was the scope of their involvement?

ROCC Film Gbr created a recruiting video. We made a small storyboard together, and they interviewed the person and took pictures around the diagnostic center. Finally, they filmed the background, the interview, and the typical workflow to show what we were looking for.

What is the team composition?

We worked with someone from the HR department, a graphic specialist, and a project lead. Additionally, some colleagues acted in the video as the doctor, a patient in the waiting area, and so on.

How did you come to work with ROCC Film Gbr?

We searched on Google; they were one of the top results. We chose them because the whole process, including the atmosphere, cost, and offer, was the best.

How much have you invested with them?

We spent nearly €14,000 (approximately $15,000 USD).

What is the status of this engagement?

We shot the video from September–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a lot of good feedback from the recruiting department, competitors, and social media. The video’s visual style, music, and dynamics were outstanding.

Moreover, we cut the video into three separate videos for social media, and we saw an increase in recruitment thanks to that. We used it for LinkedIn, Facebook, Instagram, our website, and recruiting sites.

In general, we were very satisfied with the organization and kickoff meeting. We got a lot of support from the production and camera team. They created the video from another perspective, and it was a great working relationship. The atmosphere was relaxed and professional.

How did ROCC Film Gbr perform from a project management standpoint?

Project management was excellent. We’ve had other projects with other agencies, and they’ve been unsuccessful many times due to their late deliveries and bad communication. With ROCC Film Gbr, the communication was good, and our engagement was really professional.

We did many video calls or met directly in the agency to collaborate.

What did you find most impressive about them?

The team’s personality was great. The atmosphere was really relaxed and special.

Are there any areas they could improve?

No, there wasn’t anything.

BACKGROUND

Introduce your business and what you do there.

I was the former head of business development at a venture capital and consulting firm. We had more than 800 people covering six different companies, and our business model was building new startups in the financial services area, helping them with their first idea, fundraising, and scaling. I was responsible for generating new ideas and creating new companies from scratch.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROCC Film Gbr?

We were developing a new business model and the goal was to convince the joint venture partner, a big corporation, to make the investment to kick off this company. Instead of just pitching the idea to the company’s management board, we wanted create a visual that would explain the business model.

At the same time, we wanted to make it more tangible with user feedback. We then decided to produce a small video that would show different emotions and content from different people. As a result, we hired ROCC Film Gbr to provide video production services.

SOLUTION

What was the scope of their involvement?

ROCC Film Gbr helped us establish the video’s main idea and structure. We only provided them with clips of our digital products, and they did everything else, including storyboarding, editing, and audio mixing. In the end, they created an animated video of all of our digital products. They also featured several customer interviews, and those recordings had the surrounding city views as their background.

Since the idea was to create a bank for restaurants, we needed to make it more authentic by talking to a lot of restaurant owners to understand their pain points, especially in availing of financial services. On top of that, they provided a voiceover during the parts where we showed the animations of our digital products.

What is the team composition?

We worked with Christian (Creative Director) and Christoph (Lighting & Cameraman), but there might’ve been external partners involved in the project.

How did you come to work with ROCC Film Gbr?

We got in touch with different production companies, and we found ROCC Film Gbr because they were recommended by our friends and colleagues. We decided to work with them for various reasons. In particular, the team’s owner was a great fit and had an excellent track record. The team also received a lot of commendations, which convinced us to work with them.

How much have you invested with them?

We spent $10,000–$20,000.

What is the status of this engagement?

Our partnership ran from October–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were able to present the video they produced to the management board, and we received extremely positive feedback. We were happy to work with them, and we would 100% recommend them. 

How did ROCC Film Gbr perform from a project management standpoint?

We had a super short timeline and the team delivered on time. Their pricing was also fair, so overall, we had a very positive experience with ROCC Film Gbr. We communicated through WhatsApp, in-person meetings, and emails.

What did you find most impressive about them?

They were very open to understanding our needs, and they delivered high-quality and creative work. Personally, I didn’t have any background in production, so they were able to help me navigate the project’s procedures. Since they understood what we needed, they shared great recommendations, too.

Are there any areas they could improve?

We didn’t have any issues or problems during the engagement. However, if they would take on a bigger project, they might need to add more people because they only have a small team.

Do you have any advice for potential customers?

Have a clear idea of your desired outcome. If you have that, they’ll have an easier time supporting you throughout the process such as defining the storyline you need and identifying the video assets that they need to produce.

BACKGROUND

Please describe your company and your position there.

I´m a product manager for the Commerzbank Mobile Banking App. Commerzbank is one of the biggest German banks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Gbr, and what were your goals?

We relaunched the Commerzbank Mobile Banking App and were looking for a production company to create an advertising film to promote the relaunch internally. We wanted to inform everyone about the new features and possibilities the new app would have and also motivate the Commerzbank employees throughout the world to use and recommend the app.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were a little short term with our idea and needed a production company that is fast and flexible. We found this in Rocc film.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First, we brainstormed together what the content of the video would be. We decided what we want the key message to be and who we need as interview partners as well as which pictures we need to underline these messages. They travelled to our HQ in Frankfurt for us, moderated and filmed the interviews and additional scenery and edited everything in a very short time.

Who did you work with and what was the feedback process like?

We worked directly with the owners of Rocc Film, Christian and Christoph. Feedback would go back and forth quite fast and easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed off the new video on the intranet and the feedback was amazing. Everyone was now on the same page about the new and upcoming features of the app and even the ones that were a bit sceptical about the relaunch were now fans of this new app.

Describe their project management style, including communication tools and timeliness.

We communicated mainly via email or phone, everything was quick, easy, and professional.

What did you find most impressive or unique about this company?

The whole quality of the film was really on a cinematic level. It looked really high level and the interviews were on point. Most importand- the film did not only inform, but it also motivated and caught attention.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

i am the managing director of an international academy/coaching campus world based in berlin. we train executives of business enterprises worldwide in coaching, leadership and change management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Gbr, and what were your goals?

we hired ROCC to create two video trailers to showcase our training program and present customer testimonials. the goal was to have a video demo of our training program to show to potential customers. we plan to post these trailers on our social media channels and on the homepage to attract more customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

i got to know ROCC at "Außergewöhnlich Berlin" (the coolest Berlin network). I met the director of ROCC, Christian Schäfer, for a first meeting to discuss our challenge. for us it was important to find an individual flexible solution on a high professional level. the personality of Christian, the way he works and last but not least the great references convinced me immediately.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We have had very little time to prepare. It had to start in the shortest possible time. ROCC was super flexible in scheduling, we discussed preliminary arrangements and goals for the videos in detail on the phone. ROCC set up the setting and the technology professionally. The people in front of the camera looked very authentic and natural and made great statements. the way ROCC worked was highly professional. first, the film was edited for content. After the content was released, it was tuned up visually and sound-wise. The coordination always worked, we always knew about the status of the project and the next steps. We are more than satisfied with the result. Great videos!

Who did you work with and what was the feedback process like?

we worked with ROCC's director, very reliable and straightforward at all times during the project. we shared videos via Vimeo. ROCC integrated our feedback well, adding their own impulses and guiding us to an even better solution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we showed the videos to our owners and customers. they were all totally enthusiastic and flashed. the videos are well suited for our marketing activities. we can already see that they are attracting a lot of interest.

Describe their project management style, including communication tools and timeliness.

Project management style was always on short notice, binding, reliable, fast. communication was by phone, email and online chat.

What did you find most impressive or unique about this company?

They have great personalities with great creative and technical skills.

Are there any areas for improvement or something they could have done differently?

very good job. no improvements.

BACKGROUND

Please describe your company and your position there.

I am the Global Corporate Communications Manager for DKMS, an international nonprofit that helps to register potential stem cell donors and facilitate stem cell transplants to patients in need around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Gbr, and what were your goals?

Our organization was celebrating our 30th anniversary with a number of private and public events, across seven countries and five continents. We needed to create a video to play at all of these events that would celebrate our 30 years of work, while highlighting the impact we have had on the industry and our continued efforts to further impact the global patient community.

SOLUTION

How did you select this vendor?

We have had the pleasure of working with ROCC before on both local and global video projects relating to awareness and registration campaigns. We selected them again for this project, as they had previously proved themselves to not only be knowledgable and adept in their field, but keenly able to pick up on the nuances and needs of our specific business and industry and adapt ideas to better conform to our expectations and desires.

Describe the scope of their work in detail, including any steps and the final deliverables.

We needed to create one film that addressed 30 years of history and highlighted the unique individual achievements of seven different offices across five continents. The scope was large, as the entire video needed be a manageable 5-6 minutes while covering a wide array of topics and achievements, while also including enough time to map out our current endeavors and future plans.

The ROCC team also needed to create the video out of repurpsoed footage, b roll, and still images sent in from across the countries and across the decades (meaning varying resolutions and quality), while ensuring that the final piece was seamless.

The creation and delivery of the video to place over the course of two months, including the initial ideation phase. The final deliverables also required multiple versions of the video, with subtitles in the different languages of the countries we operate in, as well as both a German and English voice-over.

How many people from the vendor's team worked with you, and what were their positions?

I personally worked with three members of ROCC: the two founders and creative directors, as well as a Director/Editor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was quite successful and the end product was well received both internally and externally. A key endorsement for the video also came from the current global CEO and our founders, who believe that the video was not only successful in achieving our initial goals, but also managed to maintain our organization's tone of voice and values. It was as if we had created the video externally!

Describe their project management style, including communication tools and timeliness.

ROCC Film Gbr had a very hands-on approach to project management, meeting frequently with us during the initial ideation stage and touching base only on any aspect of the film that they anticipated may require further discussion.

They laid out clear timelines for what would be achievable and were quick to adapt to any necessary changes we had either for the over all production or specific aspects of the video that needed to be corrected or edited.

They not only listened to our requests, but were able to learn from what we asked for to better deliver what we ultimately wanted. Ultimately, even on a tight timeline, ROCC Film Gbr ensured all deliveries were prompt, even when edits were needed.

What did you find most impressive or unique about this company?

The fact that the company has remained small, with a core group of employees, allows it to be both more flexible and also more aware as a whole of the needs of their clients. The companies founders are creative in their approach to ideation and very good at synthesizing the requests of clients to better present them with a final product that reflects the desires of the client, sometimes beyond even what they originally imagined.

This dynamic makes the company approachable for projects, even if the organization approaching them does not have a clear and final idea of what they want.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

At the time of the project, I was the CEO (Vorstand) of Natural Dental Implants AG, a venture backed technology start-up. Our product, the REPLICATE System replaced teeth to be extracted with a unique fully customized dental implant, a copy of the natural tooth to be replaced, including the roots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Gbr, and what were your goals?

We hired ROCC Film GbR initially to produce a 5-minute crowdfunding video, that explained our technology, the market potential, our strategy and presented the founders in the best light. Our goal was to raise about 2 million EURO form individual investors on Companisto, the leading crowdfunding platform in Germany.

SOLUTION

How did you select this vendor and what were the deciding factors?

ROCC Film GbR was introduced and recommended to us by the owner of the social media marketing agency we used at that time. We were looking to hire an agile team that understands our needs, has the ability to visually explain our technology and connect to the founders and the management team, and present them in the best light.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

In an initial meeting we explained our goals for the project. Christian who later served as director in the video production and Christoph, a meticulous cinematographer understood the need for "creative story telling" and immediately brainstormed about the story line. The production cycle was very efficient. Video shooting in the factory, the interview process between the director and the founders, the light, the mask artistry, the sound track production, the cutting process, the color grading, every aspect was utmost professional but at the same time easy going for us, professionals that are not used to video production, as day-to-day business.

Who did you work with and what was the feedback process like?

We worked in several iterations with the director/project manager, the video production team, the cutter and the sound engineer, and received feedback videos as the work progressed. We identified with the team from ROCC Film the missing elements, for the next iteration. The video needed to work for both, professional venture capital investors, and for business angels, who may invest based on their good feeling about a project. Finally, when it all came together, I couldn't be more impressed by the work product. ROCC Film delivered a masterpiece.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The crowdfunding video was very successful. Our financing round was oversubscribed. We raised over 2 million EURO form individual investors on Companisto. After that, we created and produced various image videos and explanatory videos together with ROCC Film for for several years.

Describe their project management style, including communication tools and timeliness.

ROCC Film had a creative approach to tailor the "story telling" to our needs. Easy to work with, and super professional in all aspects of collaboration, communication, pre-production, on the set, and in post-production. Me, being educated and working as an engineer, I was afraid talking freely in front of the camera. Christian interviewed my in a way, where I forgot that I was in front of the camera. His ability to connect and guide me through that process was a simply great.

What did you find most impressive or unique about this company?

The team of ROCC Film has a lean, agile, professional, creative and flexible approach. They were dedicated to learning what we needed and delivered within our budget. Last but not least, they were fun to work with.

Are there any areas for improvement or something they could have done differently?

Back then, working with ROCC Film it my first video production. They helped me through the process nice and easy. We had one unnecessary iteration as we changed somewhat our business messaging while producing the video. The team from ROCC Film adjusted well, it was not their fault. There is nothing that I would expect different next time.

BACKGROUND

Please describe your company and your position there.

I am the managing director of a tech start-up, responsible for operations, marketing, finance and human resources. Our company produces and distributes intelligent camera systems, which are used for marketing purposes in retail.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Gbr?

ROCC Film created an image film for us for a crowd funding campagin. The aim was to set the scene perfectly for the company, the people and the product and to tell the story behind our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

ROCC Film was recommended by an friend. After a short personal exchange, it was clear to us that we wanted to shoot our image film with ROCC Film. The chemistry was right from the start. The two guys were super sympathetic and asked the right questions. The price was not cheap, but not too expensive either. We were able to find a great deal that fit our budget.

Describe the project in detail and walk through the stages of the project.

At the beginning, we roughly planned together what we wanted to implement. What message do we want to communicate to the investors and which partners will interview ROCC Film first. Chris and Chirs did a lot of organising themselves and contacted me whenever they needed my feedback. In the end, the result was a super image film that was exactly what we wanted.

How many resources from the vendor's team worked with you, and what were their positions?

We only communicated with Chris and Chris. In addition, ROCC Film had helping hands on set and the editing was done with one of their partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the image film by ROCC Film, our crowd funding campain went very well. We received over 170,000€ from investors and in the end our company was acquired outright by a large corporation.

How effective was the workflow between your team and theirs?

ROCC Film has a good handle on its processes. Timelines were met and the team worked very independently. You quickly realised that you were working with professionals.

What did you find most impressive or unique about this company?

When making a film, every detail matters. They were great at keeping track of all the details and created an authentic image film that conveyed the company.

Are there any areas for improvement or something they could have done differently?

I can absolutely recommend ROCC Film and could not find anything essential that could be improved.

BACKGROUND

Please describe your company and your position there.

Education Business, Ceo and Business Trainer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROCC Film Gbr, and what were your goals?

As Business Trainers we do have high standards for our Trainer-Videos. For that challange we did need good consulting and support for the conception work first.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was important, that we have a comon sense of quality in every picture and also the same fable for storytelling.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We went true a view consulting meeting with Chris & christoph and felt very appreciated and understood. The production itself is planned the upcoming month and we are looking forward.

Who did you work with and what was the feedback process like?

They both are excellent filmmakers and, that was important for us, also amazing in storytelling and communication. We did benefit a lot from their filming knowledge, and we're looking forward to our partnerships looking forward. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet.

Describe their project management style, including communication tools and timeliness.

Excellent.

What did you find most impressive or unique about this company?

That they understood our needs from the very first minute on.

Are there any areas for improvement or something they could have done differently?

Not that I would know so far.