Can you share any outcomes from the project that demonstrate progress or success?
The video has been extremely helpful. I have been told by individuals in the university system, in industry, and in the policy community that they have found the video integral to their own understanding as well as their ability to discuss the work with others.
The book itself has been responsible for national and international policy changes and, while it is tough to know what made the difference, I think the video has become a key entrée into the groups we needed to reach. This is exactly what we aimed to do with the video. Also, I've had numerous other academics ask me who I used for the video. There are some companies positioning themselves for the academic market and frankly I have not been impressed, nor have many of my colleagues. But Wienot Films has really caught peoples' eye.
How effective was the workflow between your team and theirs?
I commented above on this point, but to reiterate the workflow was just right. Tough to nail this, and I've had some really horrible working relationships with individuals in the industry who can't wrap their minds around the university way of thinking. But Wienot Films has a real knack for getting up to speed and engaging on all the right fronts.
I should have noted earlier that one of the first things Wienot Films did was to ask for all the background scholarship so they could read and understand the area. I provided it and they read it, and this is pretty technical material. It was clear that they were committed to understanding the substance they needed to communicate, and it showed in all of our later interactions.
What did you find most impressive about this company?
When I started thinking about doing an explainer video, I really worried that this whole process was going to be a huge time suck and that I wouldn't get much payoff. Wienot Films completely defied that misguided notion. They were the perfect partner, taking on most of the burden and yet checking in at all the right times, adapting as needed, and otherwise producing an exceptional product. I'm just impressed with the company top to bottom.
Are there any areas for improvement?
I suppose there is always room for improvement, but Wienot Films so completely exceeded my expectations that I am hard pressed to find much to complain about.