What was the scope of their involvement?
They’ve done our monthly video series for just about a year now. We had our client come in May of 2016, and they were happy with the video series, so they’ve renewed for all of 2017. MultiVision has been doing that every single month since May of last year. We have other video opportunities, such as live events, for which they also do the video coverage.
The process for the monthly videos is pretty simple. It’s essentially a one-on-one interview with our editorial team and whoever the subject may be. Because we are a media company, we handle everything in-house—formulating the questions and liaising back and forth with the owner and their assistant to coordinate. We then send over the questions ahead of time to Robert and his team. We all show up on-site probably about ten minutes before the talent arrives.
Robert and his team have already set up the lighting and worked on any issues there may have been. Robert is there as a consultant, so he’ll coach the person we’re interviewing. If they’re uncomfortable in front of the camera, he lets them know that it’s very fluid and like a conversation. He does quite a bit of work specifically within commercial real estate video, so he’ll supplement questions if he feels it would make for a product that’s edited better.
It’s simpler for live events because we have a panel discussion going on. So, they’re there to just capture the networking, audience reactions, and the panel discussions. It’s about an hour of discussion, then they’ll cut it to a two-minute video with the highlights. I’ll provide the key points that we want to focus on, and then they use their discretion to deliver a product that captures those points.
We haven’t used any other services from them just yet, but we are pitching custom video. That would be something we would use them for, it’s just something we haven’t sold yet. At the end of the year, Robert and I met to go through best practices for videos and other opportunities we could use to leverage that and help with our business needs.
How did you come to work with MultiVision Digital Productions?
It actually came as a recommendation from the sponsoring client. How much have you invested with MultiVision Digital Productions?
We’ve spent in the range of $25,000–$30,000.
What is the status of this engagement?
We started working together in April of 2016, and the relationship is ongoing.