Monetizing Video Content

We create sales and marketing videos that drive action across the entire buyers’ journey.

MultiVision Digital, a business video marketing company in New York, specializes in developing and executing online business video strategies to increase sales, lead generation, and client loyalty.   MultiVision Digital’s video content marketing services include strategic planning, ideation and budgeting, producing (planning, scripting, storyboarding, talent and editing) and video marketing services.

With years of expertise, and a staff of talented and knowledgeable professionals, Multivision Digital’s services span the range of corporate digital video production and video content marketing. Our turn-key services cover everything you need to get started, or build upon your current video assets.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2011
Show all +
New York, NY
Headquarters
  • MultiVision Digital Productions
    258 St. Nicholas Avenue Suite 2B
    New York, NY 10027
    United States
    646.319.8609

Portfolio

Key clients: 

Societe Generale, Hi-Chew, Hartz (pet supply co), International Flavors and Fragrances, Dentons, Genentec, Berdon LLP, Eisner Amper, Childrens Tumor Foundation, Commercial Observer, Ice Hockey in Harlem

Reviews

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Video Series for B2B Publication

“The whole team has a unique understanding of our very specific industry.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2016 - Ongoing
Project summary: 

MultiVision produces monthly videos that are based on stakeholder interviews. The team also provides coverage for live events and edits the raw footage to focus on key highlights.

The Reviewer
 
11-50 Employees
 
New York City, New York
Lauren Russell
Marketing Director, Commercial Observer
 
Verified
The Review
Feedback summary: 

The team has a unique understanding of a very specific industry, resulting in high audience engagement. MultiVision’s involvement means a more streamlined process as well, and they easily adapt to sudden schedule changes.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Commercial Observer, which is a B2B publication serving the commercial real estate industry. We have a print publication and a web presence. We also have very targeted events for commercial real estate professionals in New York and other markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MultiVision Digital Productions?

It was kind of dual-purpose. One challenge was that we wanted to increase the amount of video we utilized for editorial purposes. We previously had used several other companies but really weren’t impressed with the quality of the videos or the turnaround time. We didn’t feel that the video teams had added any value over doing it in-house.

The other side of that was that we had a client, an accounting firm, that wanted to establish itself as a thought leader and align their brand with top owners in New York. So, we created a video series that comes out once a month, in which our editorial team interviews top owners, developers, or commercial real estate brokers. It’s a completely editorial product talking about the latest trends in the industry, the projects they have, and where they see the market going in the future. The client is a sponsor of that series, so it was a solution for both of our problems. We were able to create an editorial product that utilizes video, and we were able to establish that alignment for our sponsor.

SOLUTION

What was the scope of their involvement?

They’ve done our monthly video series for just about a year now. We had our client come in May of 2016, and they were happy with the video series, so they’ve renewed for all of 2017. MultiVision has been doing that every single month since May of last year. We have other video opportunities, such as live events, for which they also do the video coverage.

The process for the monthly videos is pretty simple. It’s essentially a one-on-one interview with our editorial team and whoever the subject may be. Because we are a media company, we handle everything in-house—formulating the questions and liaising back and forth with the owner and their assistant to coordinate. We then send over the questions ahead of time to Robert and his team. We all show up on-site probably about ten minutes before the talent arrives.

Robert and his team have already set up the lighting and worked on any issues there may have been. Robert is there as a consultant, so he’ll coach the person we’re interviewing. If they’re uncomfortable in front of the camera, he lets them know that it’s very fluid and like a conversation. He does quite a bit of work specifically within commercial real estate video, so he’ll supplement questions if he feels it would make for a product that’s edited better.

It’s simpler for live events because we have a panel discussion going on. So, they’re there to just capture the networking, audience reactions, and the panel discussions. It’s about an hour of discussion, then they’ll cut it to a two-minute video with the highlights. I’ll provide the key points that we want to focus on, and then they use their discretion to deliver a product that captures those points.

We haven’t used any other services from them just yet, but we are pitching custom video. That would be something we would use them for, it’s just something we haven’t sold yet. At the end of the year, Robert and I met to go through best practices for videos and other opportunities we could use to leverage that and help with our business needs.

How did you come to work with MultiVision Digital Productions?

It actually came as a recommendation from the sponsoring client. How much have you invested with MultiVision Digital Productions?

We’ve spent in the range of $25,000–$30,000.

What is the status of this engagement?

We started working together in April of 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The engagement with the videos that were shot by his team is at least 100% higher than what we’ve had previously. This client increased spend by 50% as a result of this add-on to their package. Internally, the videos have been received very well. Our team felt that video was too much work for the return we were getting. However, his team is very good about minimizing the amount of work we have to do on our end. So, they’re actively pitching custom video and other video opportunities to clients now because they’re seeing the return. It’s hard to gauge the audience, but it’s become a focus for us internally to provide another medium that we can use to distribute information to our audience. It’s part of the new set that we have now.

How did MultiVision Digital Productions perform from a project management standpoint?

Their communication is wonderful. We haven’t yet missed a deadline. They’re very good about checking with me and figuring out exactly what I need. If there’s a rush for some reason, they’re very good about that. They’re also very flexible with last-minute changes to schedules. We work with pretty important people that may cancel last-minute or have an unexpected opening in their schedule. Robert is very good about accommodating for that as well.

I mentioned that, at the end of last year, we had a very formal conversation about whether we’re pleased with the work. Any criticisms I might have had, he definitely listened and they’ve improved since. They were all very minor. We communicate over email. It’s very informal and very shorthand, which is something I kind of need. It helps expedite the process for us.

What did you find most impressive about MultiVision Digital Productions?

A unique aspect is that Robert understands the business implications of the work he’s providing us. He is able to be a source of expertise on the set for our clients, to let them know how to look and speak best on video. His editing team is pretty creative about cutting and pasting different segments to make it flow. The whole team has a unique understanding of our very specific industry, which I’ve found is lacking in a lot of the videographers we’ve worked with in the past. They’re very professional and reliable.

​​​​​​​Are there any areas MultiVision Digital Productions could improve?

No. I really have no criticism.

5.0
Overall Score For all the reasons I gave.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We haven’t missed any deadlines.
  • 5.0 Cost
    Value / within estimates
    For the equipment they bring and the number of team members they provide, it’s significantly less than some other options we’ve priced.
  • 5.0 Quality
    Service & deliverables
    Due to their turnaround time and professionalism.
  • 5.0 NPS
    Willing to refer
    We’ve already mentioned them to a few others. No one has done any work, to my knowledge, but we would recommend them.

Video Production for Accounting Firm

"They are easy people to talk to who listen and respond. They have a lot of technical expertise."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2012 - Ongoing
Project summary: 

They developed about 40 videos to help show their knowledge of the industry with which they work. Creative direction, lighting, and sound were all provided within the development of the 2-minute videos.

The Reviewer
 
201–500 Employees
 
New York City, New York
Jim Terminiello
Marketing Manager, Berdon LLP
 
Verified
The Review
Feedback summary: 

The client has received a lot of good feedback and with that feedback, new business because of the videos. They were very willing to make changes where needed and the relationship formed was one of mutual understanding. That along with their high level of technical expertise, delivered a quality relationship between the two teams.

BACKGROUND

Introduce your business and what you do there.

Berdon LLP is a top 40 accounting and advisory firm based in New York City. We have 400 employees in two offices. We have been around for 100 years. I’m a marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MultiVision Digital Productions?

We recognized that our culture is an immediate impact culture. We have highly talented people with multiple degrees that can write on multiple subjects but don’t have time to get deeply into a topic. We needed a venue where we would be able to project the intellectual capacity that we do have and the intelligence that we have regarding tax and legal knowledge. We came up with a concept called “2Minutes On”, where we touch on the most important elements of a topic within two minutes to attract people to want to learn more.

SOLUTION

What was the scope of their involvement?

They provided technical expertise in the direction, lighting, and sound of our productions. They gave direction to the speakers on how to stay focused and hit the major points of the topic by being as concise as possible. They also helped the speaker to project a likeability with an occasional smile and hand gesture. We’ve added more approaches over the years including graphics, charts, etc. MultiVision Digital Productions is great at fostering talent in people who are not public speakers and at making them feel comfortable. They’ve produced about 40 videos that have been used for different purposes. It’s been a very collaborative effort. They’ve given us feedback on our ideas.

How did you come to work with MultiVision Digital Productions?

I was not involved in the selection, but I know there was a research and interview process. Two things that were very important to us was their responsiveness and the fact that they came with ideas. We continue our relationship with them because they deliver what we want.

How much have you invested with MultiVision Digital Productions?

We have spent between $10,000 and $50,000 over the course of our relationship.

What is the status of this engagement?

We started working with them in April 2012, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

Many of our partners have received good feedback and new business as a result of the videos. The videos highlight issues that are specific to an industry that sometimes people aren’t aware of. Our main goal in the videos was to get the face of our professionals out there. They’re much like a CNN interview. It’s done very professionally, which has improved over the years.

How did MultiVision Digital Productions perform from a project management standpoint?

They show up on time and deliver when we need it. If something needs to be tweaked, they take care of that. They understand our business and we understand them.

What did you find most impressive about MultiVision Digital Productions?

They are easy people to talk to who listen and respond. They have a lot of technical expertise.

Are there any areas MultiVision Digital Productions could improve?

No. We’re very satisfied. We’re working on projects now that will be testing their skills. I’m looking forward to trying new things with them.

5.0
Overall Score We’re very satisfied.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve always met our deadlines.
  • 5.0 Cost
    Value / within estimates
    I haven’t heard any complaints regarding the cost. We have negotiated the price with them and have had satisfactory results.
  • 5.0 Quality
    Service & deliverables
    Their deliverables are precisely what we want and are on time.
  • 5.0 NPS
    Willing to refer
    If the project is monumental, I’m not sure of their capacity. In the context of what we’ve experienced, I’m very confident they have the ability to do the same for other people.

Video Production for Banking Firm

"They are a smart team. They apply their knowledge of how video works best to bring about the end product that you want."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2015 - Feb. 2017
Project summary: 

MultiVision Digital Productions was sought to tangibly and visually communicate a new initiative centered around conduct and culture. They achieved this by creating nearly 20 engaging videos.

The Reviewer
 
10,001+ Employees
 
New York, New York
Barry Neumann
Head of Communications, Société Générale
 
Verified
The Review
Feedback summary: 

MultiVision Digital Productions delivered the most viewed video for the banking organization; they reinvigorated the banking organization's corporate culture. The global bank appreciated their professionalism and open approach; they were privy to the needs of the client and their target audience.

BACKGROUND

Introduce your business and what you do there.

I’m the head of communications for Societe Generale, a global banking organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MultiVision Digital Productions?

Our challenge is communicating the strategy and vision that our CEO in the Americas has for our group internally. We’ve had specific initiatives around culture and conduct, which is a huge issue within the banking world. Since it’s a relatively theoretical topic in many regards, we wanted to make it more tangible, interesting, and engaging for employees.

SOLUTION

What was the scope of their involvement?

They’ve created possibly 20 videos for us over the last two years. We’ve done videos that include interviews with our CEO and other senior executives. We have some talking points, but Rob and his team come in and work as a team with my communications group. We’ve tried a lot of things to add interest to some of our town hall meetings. For example, we interviewed different managers throughout the firm, asking them a question that was related to a certain topic. Other videos focused on specific initiatives that are more difficult to understand or didn’t have enough awareness in the firm.

How did you come to work with MultiVision Digital Productions?

Someone on our team referred them to me. We were impressed by our meeting with them, particularly their approach to understanding the business and what we wanted to accomplish.

How much have you invested with MultiVision Digital Productions?

We spend under $10,000 per project.

What is the status of this engagement?

We began working with them in the June 2015, and the last project was completed in February 2017. We’ll have more work for them in the future.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

We’re a global organization with 150,000 employees in 66 different countries. We have offices and communications teams around the world. One of the videos that we did in the US was more viewed than any other video in the world. Our CEO knows Rob and his team, and he’s very comfortable when he sees them in the room. When we discuss new videos, he wants to make sure we use the same team. He doesn’t like being in front of the camera, but he’s more comfortable when he knows MultiVision will be there. When we have a town hall, it’s expected that we’ll have a great video to show that’s entertaining and energetic. MultiVision has done a good job of capturing voices and faces and adding life to it. They’ve broken out of the standard corporate video mode to make them more interesting. Some of that is how a video is shot, the approach on it, or the editing.

Rob has a great way of understanding what people want to say and helping them make a point more succinctly. That is a huge benefit because he’s bringing added value on a high level, helping create messages that resonate with the viewer. They are a smart team. They apply their knowledge of how video works best to bring about the end product that you want. We might try to explain things too technically, but MultiVision has a good way of understanding how to hold people’s attention. They’ve done a very good job of understanding our business and the type of project we want.

If we have a group that doesn’t have a budget for the work and they want to do something that looks cool for an internal meeting, Rob is always willing to work with us. He’s done some video editing for a film that was shot at a charity event on an iPhone. He can make something look much better than we can. When we get the first cut, it’s very close to where we want the final product to be.

How did MultiVision Digital Productions perform from a project management standpoint?

They’ve been on time and within budget. Any delays have been because of us. They are very open in communication and giving us feedback.

What did you find most impressive about MultiVision Digital Productions?

They do great work while having a very professional yet open approach to things. Rob is constantly giving me ideas and it’s not even about selling his business—now that he knows our organization better, he’s seeing opportunities of things we can be doing more. He has a lot of experience with working externally with B2B companies and can bring ideas to us. That’s the partnership approach instead of a vendor approach.

Are there any areas MultiVision Digital Productions could improve?

Not really. Anytime you start a relationship with someone, you learn how specific you need to be on both sides of the equation. Through the course of doing a number of different projects, you get better at that. If we did the first projects again, I think we’d have more of an understanding of each other to make them even better than we did.

5.0
Overall Score They help us look good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    His pricing is fair, and you’re getting value because of the ongoing relationship.
  • 4.0 Quality
    Service & deliverables
    What they do is high quality. They’ve always delivered on what we’ve asked them to do.
  • 5.0 NPS
    Willing to refer