MultiVision Digital Productions

BACKGROUND

Please describe your company and your position there.

Traphagen CPAs & Wealth Advisors is a comprehensive financial services firm comprised of accounting, tax and wealth management located in Bergen County, NJ. For 50 years, Traphagen has served as a dynamic leader and provider of financial services. Unlike traditional financial advisory firms, our accounting team specializes in tax planning strategies, financial reporting, assurance services, mergers, and acquisitions.

Our wealth management team manages client investment assets and provides comprehensive holistic fee-only financial planning, portfolio management, estate and trust planning, as well as wealth transfer strategies. As Certified Public Accountants and Registered Investment Advisors, we are uniquely positioned to be your trusted financial advisors. Traphagen advisors combine the value of their individual credentials to achieve a comprehensive view of your business and personal goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

We have been proving financial assistance for over 50 years and wanted to commemorate this event through a video that we can share with our current and prospective clients as well as our team of associates. In addition, we wanted to post the video on our social media platforms to celebrate this important milestone for our firm.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched video production companies in our area. After reviewing a couple of proposals and meeting with a few, we chose MultiVision Digital because of the quality of their videos and high recommendations from others that have worked with Robert and his team before.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. Robert came in and met with us to understand our firm and our services. He then suggested meeting with all the other Partners to get to know them and help us create a script and storyboard. The final video captured our firm in appx 6 ½ minutes that showed our history, and how we service our clients. They gave us a shorter version that we could use for our website that captured our overall message – ‘The Traphagen Experience’

Who did you work with and what was the feedback process like?

We worked with Robert , the President of MultiVision Digital and he was great! He outlined the project, answered all of our questions and concerns and kept us on schedule. He was very easy going and professional during the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We shared the 50th Anniversary Video with all of our clients via ConstantContact, posted on social media and our website, and the responses were overwhelmingly amazing. We gained at least 4 new clients from current client referrals who have been with us for 30 + years. Partners, Associates and Clients commented on the professional look and feel of the production.

Describe their project management style, including communication tools and timeliness.

Robert was very easy to work with. He was prompt in his responses and provided his professional recommendations to all of our questions. He was very accessible via email, video chat, and in-person.

What did you find most impressive or unique about this company?

Robert took the time to meet and conversate with all 5 of our Partners and took the time to learn about our Firm and our history. He made suggestions to the talking points to improve our overall messaging.

Are there any areas for improvement or something they could have done differently?

No. This was our first time doing video production and naturally had many questions and concerns going into this project, but Robert impressed us with his preparation and execution. He supported us from start to finish, and we were all very satisfied with the final video.

BACKGROUND

Please describe your company and your position there.

I'm a marketing and brand manager at a law firm, I oversee brand and design related projects and teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

We hired MultiVision to film select lawyers in a series of videos that could be distributed to mailing lists and posted on social channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed information and met with a few video production vendors and decided on MultiVision because their work appeared to be done very well and our phone discussion with the team left us feeling confident and excited about the project.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began with a call to discuss scope and expectations. From there we shared content that we wished to cover in the videos and discussed best practices for preparing the speakers. We set up prep sessions with each of the speakers to ensure day of recording would go as smoothly as possible.

Day of recording MultiVision guided the speaker while recording. Following recording MultiVision assembled the best takes, edited the film, prepared and inserted assets and continued editing until we were happy with the final product.

Who did you work with and what was the feedback process like?

We worked with the President of the company to prepare and record. Robert is very thorough and helped us ensure we were prepared and then that the speaker felt comfortable and was able to get the best takes possible. We worked with a few editors and they were very responsive and receptive to feedback, offering suggestions and opinions when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Still tracking progress.

Describe their project management style, including communication tools and timeliness.

The team was very helpful in getting our speakers scheduled, their availability was transparent with the use of a Google calendar. We mainly exchanged feedback via email or phone and responses were always prompt. There was never any hesitation to jump on a call to ensure that there was no miscommunication and that details were very clear. They were up front regarding timelines based on each step of the process but were very flexible in order to meet changes in timing based on speaker schedules.

What did you find most impressive or unique about this company?

We really appreciated their expertise and guidance when filming some speakers that were not always the most comfortable being on camera. We were also impressed with the quality of the video when there may not have been a lot of ideal footage to work with. In addition, they’ve been very flexible and understanding with scheduling changes.

Are there any areas for improvement or something they could have done differently?

There were some initial expectations on our side that I think were not clear with MultiVision and I think it was something both parties realized we should have been more clear about up front. MultiVision recognized that and they worked hard to ensure those expectations were met for this project and clear on projects moving forward.

BACKGROUND

Please describe your company and your position there.

I'm the vice president of marketing for a manufacturer of indoor air quality products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

Recognizing that pictures are worth a thousand words, and video is worth a thousand pictures, we wanted to have several videos that would be specific to key market segments and explain how our products could be used effectively in those applications.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had met Robert at an industry tradeshow and I got the impression that he understood what I was hoping to accomplish with our available resources. He continued to offer their expertise without being pushy. When we needed a professional capabilities overview video produced quickly for a virtual tradeshow, the team at MVDP was quick to respond.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting where MVDP reviewed the script that we had in mind. Using an uncomplicated collaborative process, we fine-tuned the language for clarity and conciseness. We provided available stock footage and several examples of the types of imagery that would fit the narrative and relate to our clients. We answered a few questions about the type of voiceover we were envisioning. MVDP came back with a rough-cut video that was much better than we had anticipated. We made a few minor changes to some images and script. The voiceover was rerecorded, and the video was fine-tuned. A few days later we had the finished product.

Who did you work with and what was the feedback process like?

The entire process was virtual. Our team in Arkansas and Wisconsin worked with three MVDP professionals in New York and Brazil. We were able to complete the entire project quickly and efficiently using email, voicemail, Google Documents, and video conferencing. The MVDP people offered invaluable guidance and expertise during the process to keep the content relevant, focused, and short.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was used in our virtual booth at the tradeshow as planned. We shared it internally and to our network of manufacturer’s representatives. The video generated a lot of enthusiasm. It was added to our website and our clients were able to use it in their digital marketing campaigns.

Describe their project management style, including communication tools and timeliness.

MVDP was easy to communicate with and very responsive. They were very quick to grasp the nature of our business and excellent at translating the value equation to visually compelling imagery. We have since completed several other projects and with each one, there understanding of our business has improved so that the videos get better and better, and the process gets easier.

What did you find most impressive or unique about this company?

The MVDP team is close knit and very efficient in spite of their remote locations. They have fun and they are fun to work with.

Are there any areas for improvement or something they could have done differently?

Not really. Keep up the good work!

BACKGROUND

Please describe your company and your position there.

I am the Senior Brand Manager for a mid-size law firm with offices in NJ, NY, UT, DC, and CA. I sit in the Marketing & Business Development team and my position is new to the firm as of last year. I oversee all branding projects incorporating visual design (website, social media, video, etc.), manage the relationship with our outside creative agency, and assist with all internal branding projects (intranet, employee resource group logos, etc.).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

Various practice and firm leaders wanted to start tapping into video content as another method of delivering content and enabling our attorneys to appear more approachable/show their personality and expertise in various areas, so MultiVision has assisted us in directing/producing those videos both during in-person shoots and remote capture applications.

SOLUTION

How did you select this vendor and what were the deciding factors?

The law firm had worked with MultiVision before and had a great relationship with Robert. He has always been very responsive and helpful, especially in making people comfortable being on video who wouldn't be otherwise.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We start with an attorney request and internally help develop talking points/topics while also scheduling logistics, then during the day of the shoot Robert and team walk us all through the best setup, angle, lighting, and voice/tone approach to delivering the video message.

Who did you work with and what was the feedback process like?

Robert is on every video session and I have worked with various members of his team on assisting with production: Matteo, Adam, and Eduardo. The whole team is always very quick to deliver video cuts and revisions after receiving edits from me, but every now and then there are some spelling errors in lower thirds or other little misses that have to be cleaned up. I hope to minimize that moving forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I track all firm videos' success in terms of social media post impressions and engagements, video views, and traffic to our website. The videos that receive paid promotions on LinkedIn obviously have higher #s across the board, but all are considered successful in terms of reaching a wide audience and driving increased engagements across the board.

Describe their project management style, including communication tools and timeliness.

They are always very timely. I occasionally have to remind them/repeat myself about visuals to include in the videos (so elements outside what they have recorded), and to share links for others to join sessions remotely, but it's minimal.

What did you find most impressive or unique about this company?

We're impressed by their expertise in what works with videos and what doesn't. They've coached video subjects through feeling awkward or nervous, and the remote capture app -- being able to capture such high-quality video through my silly old iPhone is amazing!

Are there any areas for improvement or something they could have done differently?

All areas of improvement mentioned previously, but overall very happy with the company and team.

BACKGROUND

Please describe your company and your position there.

I'm the Associate Director of Business Development at a contract research organization in the pharmaceutical industry, focused on providing analytical laboratory services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

We wanted to create a video showcasing our expansive lab, equipment, as well as describing our services and expertise for use in our website, trade shows, and more marketing efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met the MultiVision team through another marketing firm and they came highly recommended. They were also very responsive and understood our vision, so we felt they would be a good fit for this project.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

After discussing the overall concept we were going for, we worked on putting together a script. They turned the script into a storyboard and laid out the shot list we were looking to capture. On the day of the shoot, everyone was punctual and flexible in working around the lab and was able to timely finish shooting everything that was needed on time. Post-shooting, they gave us a 30 second clip to review and give feedback on before completing the full edit.

Who did you work with and what was the feedback process like?

We worked with Eduardo and Robert and both were very responsive and professional to work with. They made sure to ask for input as we were going along so there were no surprises at the end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We displayed our video at a trade show and received many compliments as well as people that stopped by the booth to watch the video.

Describe their project management style, including communication tools and timeliness.

Both Robert and Eduardo were quick to respond to emails or ask questions if they needed clarifications. We were on a tight timeline because we needed the video for our next trade show and they worked with us to make sure the project was completed efficiently and on time.

What did you find most impressive or unique about this company?

In this field, I think it is impressive to find a group that has had enough experience with labs and pharmaceutical companies that they understood what we were trying to communicate/sell with the video and how to picturize the lab well for that purpose.

Are there any areas for improvement or something they could have done differently?

Because of the technical nature of our work, it felt that we still had to supply a good part of the script or explain what was important vs not important etc., so it would have been helpful to have someone more technical on their end, but not a huge deal because we would have had to explain it to any video team we went with.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Recovery Plus USA, a health-tech company focused on delivering successful cardiac rehab services remotely.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

Our service is comprised of 2 related pieces of technology, and we needed to clearly and quickly describe them to a variety of audiences. We turned to video to accomplish that.

SOLUTION

How did you select this vendor and what were the deciding factors?

The solution proposed was simple yet effective, required a small amount of original footage, and could be executed in a short time frame.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We reviewed our existing materials, and then they developed a script based on our content. Once that was in place they acquired a range of stock footage and photos, which we reviewed together.

A rough cut was produced, and then the needed original footage was shot and dropped into place. Our larger team was able to review the project, and final comments were implemented.

Who did you work with and what was the feedback process like?

The head of the company, a project manager, and video editor/producer. All was carried out online and over video conference.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This was our first outward facing sales piece, and it helped us close a key piece of business during the early stages of our venture.

Describe their project management style, including communication tools and timeliness.

They used a straightforward digital approach, appropriate for a client with little experience in this field - and one with multiple time zones and two languages to content with.

What did you find most impressive or unique about this company?

With no creative agency or lengthy process, we were able to develop and launch a clear and effective video on a startup budget.

Are there any areas for improvement or something they could have done differently?

This project met our needs perfectly. We'd like to update the original footage we shot for this, as it was done remotely by the subject himself and could be improved. But that is an easy fix in editing.

BACKGROUND

Please describe your company and your position there.

I am the CEO & Founder of Blue Water Wave LLC, a marketing & networking company. We work with law firms, commercial real estate & consultants. We connect you to your next ideal client or center of influence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions, and what were your goals?

MultiVision Digital produced a fabulous video on site for to overview the companies primary groups and exclusive members for us to market and client acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred by a trusted advisor.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We were well prepared before we arrived with what to expect and advised to create a calendar for all speakers in the video. On site, we were coached to say exactly the right words so that we would draw attention to the most important aspects of our business. It was timely, we had fun in the process and pleased with the results.

Who did you work with and what was the feedback process like?

We worked with Robert Weiss and his full production and editing team. Everyone enjoyed working with them, they were professional & pleasant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone loved the video when we posted all over social media and our website. It took us to the next level of our business!

Describe their project management style, including communication tools and timeliness.

Well thought out! They are experienced in video production & editing, it was evident through all communications and the final product.

What did you find most impressive or unique about this company?

They are all super friendly & excellent at what they do. They are also very into the details!

Are there any areas for improvement or something they could have done differently?

Totally happy with everything! Cannot wait to do another video with them and recommend them to all of our clients.

BACKGROUND

Please describe your company and your position there.

It is a private, not-for-profit organization that improves the profitability and competitiveness of New Jersey’s manufacturers.

Our services are categorized into the following three areas: Operational Excellence, Innovation and Growth and Workforce Development. I am the Marketing Manager, responsible for managing all marketing campaigns and outsourced initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions?

We hired MultiVision for a 2-part video production project.

What were your goals for this project?

We needed to clearly explain a complex workforce program that has 2 unique audiences.

SOLUTION

How did you select MultiVision Digital Productions?

Rob and I connected about a year prior to this project. He stayed in touch and engaged with myself and our organization. Once the budget opened up to do a highly produced video project, I reached out to Rob to see if he could help.

Describe the video(s) and the process in detail.

We needed a sizzle reel as well as an in-depth interview. Both described the program but spoke to different audiences. The program is complex but needed to be clearly explained, to both audiences, all while ensuring the content was engaging and concise.

The SOW included not only on-site filming, production, and editing, they needed to work with us to create a storyboard that would help us ensure these videos achieved their goals. They even went above their scope by helping us design a set with materials we had around the office.

I was the project lead on both of these videos. Multivision continued to stay engaged with me and even when a major event pulled me off this project, they stayed in touch to make sure I had all the materials I needed once our event was over. They made every deadline and met every deliverable.

What was your vendors' project management or feedback process?

I engaged directly with three people from MultiVision. Each were knowledgeable and incredibly curious and helpful. There was never an issue with feedback. They gave me as many opportunities as I wanted to provide feedback, suggestions, and edits.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These videos have been a huge success! We've used them internally to upskill our own staff, informing them about this new program and how our clients can take advantage. We've been able to use Video ads to promote the complex campaign and get the message across.

Clients are engaging with the video and our sales team is actively using these materials to help push these complex programs. All feedback has been incredibly positive. Our team is thrilled with how they've turned out.

How effective was the workflow between your team and theirs?

Spectacular. There was no issues at all with project flow. Even when I had questions about the timeline, I would get responses from the MultiVision team within minutes. I was never left in the dark. Out of all the contractors I've used in my career, MultiVision made me feel the most confident my projects weren't being forgotten.

What did you find most impressive about this company?

Their professionalism, knowledge, and the fact that they circled back with me to offer up tips on how I can be using the video to enhance our marketing strategy. These tips went beyond the SOW and it really made me feel as though they cared that the material was being used as intended but also offered some advice to use it in other ways as well.

Are there any areas for improvement?

No. MultiVision delivered exactly what they promised, in the timeline they outlined, and even went above and beyond their SOW to help me ensure this campaign was a success.

BACKGROUND

Please describe your company and your position there.

I own my own digital marketing agency, focused on helping small businesses grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions?

We created two batches of B2B "explainer" videos for use on social media and my company website.

What were your goals for this project?

To provide potential clients with answer to frequently asked questions about digital marketing, show my personality to be a trusted source when hiring remote support, and sharing insights about myths about marketing.

SOLUTION

How did you select MultiVision Digital Productions?

I met Robert through networking, and learned more about their remote process, which was very timely and easy to understand during COVID. I liked the idea that it was all happening in an app and I didn't have to learn anything new to create the content with them.

Describe the video(s) and the process in detail.

It's incredible, how helpful the team is to help figure out talking points, make you feel comfortable in front of the camera, and also help you sort out what to place in the background. I'll even let you in on a secret: I wasn't sure which jacket to wear, so Robert even chose which jacket for me, as it would look best on camera!

What was your vendors' project management or feedback process?

We created 3 videos so far, where they had me prepare some talking points for each, test them on camera, and they helped me re-phrase and restructure some of the questions and answers throughout so that it would be a cohesive video. Then, they simply took the content, edited it and sent it to me for review.

Very simple: They shared what I needed to prep, we met in the app at the set time, and we shot it. Then they got back to me a few days later with round 1 of feedback/review. All done in 5 days.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a digital marketer, I'm using these videos on my website and my LinkedIn, and so far, my ROI on the videos has been 1,766%!

How effective was the workflow between your team and theirs?

They had an extremely effective and simple workflow. The team was fast in getting us answers and sharing any info we needed.

What did you find most impressive about this company?

The smoothness of the process, how relaxed they made me feel in front of the camera and the support they showed throughout the shoot.

Are there any areas for improvement?

Not at all! 10/10!

BACKGROUND

Please describe your company and your position there.

I am the President of a content marketing agency specializing in written blogs, website copy, social media, and also LinkedIn profiles/resumes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MultiVision Digital Productions?

We hired Robert and his team to do two videos for us using remote capture software.

What were your goals for this project?

We wanted to expand our reach and influence by branching out into video, as we primarily create written content.

SOLUTION

How did you select this vendor?

I met Robert at a networking group (pre-COVID) and was impressed with the possible applications of remote capture video software, especially in the time of social distancing.

Describe the scope of their work in detail.

Robert and his partner Matteo helped us to download the remote capture video app, gave us instructions for creating talking points, and remotely directed the video. Matteo then edited the video including subtitles and music, and also was very responsive to some last-minute changes that I requested based on feedback from a client.

What was the team composition?

Robert and his partner Matteo were on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received over a thousand views on our video when we posted it to LinkedIn, over 53 reactions, and 27 comments. This was the most engagement we have ever had on any LinkedIn post, and we are very happy about these results. I have also gotten some leads from it for blogging projects.

How effective was the workflow between your team and theirs?

Robert and Matteo were prompt, reliable, and clear in their communications with us. They also made some last-minute edits to the video based on feedback from a client. The process went very quickly: once we made the video, the final edits were done a few days later.

What did you find most impressive about this company?

I was impressed by the responsiveness of the team, by the actual software itself, and by how easy it all was to create high quality, engaging videos with them. It was much less complicated than what most people think of as a typical professional video shoot. I think that this remote video software is revolutionary in the current times we're living in; people can make an amazing video without having to worry about social distancing!

Are there any areas for improvement?

None really.