What evidence can you share that demonstrates the impact of the engagement?
Indigo Productions has created our most-viewed content on YouTube, Facebook, and Instagram. A few external content providers have requested to put those videos on their content channels.
What’s more, the videos have had two other noteworthy benefits. First, they provide opportunities for people to participate remotely in our onsite programming. Second, the videos help our board members understand our marketing strategies for the exhibits.
How did Indigo Productions perform from a project management standpoint?
I relay requests to the owner and his team; they follow up with materials and suggestions to maximize results. For the first few projects, the owner and I had hour-long phone calls to discuss our needs for particular equipment and services. Although the team never proposes superfluous items, we don’t always act on their advice. Nevertheless, these spot-on suggestions make Indigo Productions an invaluable partner.
In addition, Indigo Productions’ editors have enabled up to upgrade our video offerings. The editors deliver professional-quality videos on time. They also execute quick turnarounds with minimal direction. I haven’t met every person on the team, but they’re all responsive via email and phone.
What did you find most impressive about them?
They ask numerous questions up front to ensure quality results. The team understands our goals because they are patient and attentive on each project.
Are there any areas they could improve?
No. Indigo Productions provides reasonable and accurate quotes, which benefit our financial constraints as a nonprofit. The team’s suggestions reflect our spend capacity and appropriately exclude options they might propose to larger clients.
Do you have any advice for potential customers?
The initial calls can be time-consuming, but clients need to help Indigo Productions understand their needs and goals. These upfront questions are especially necessary for preproduction. Furthermore, clients need to be proactive partners and assign an in-house resource to coordinate with their team. This resource should handle follow-up questions and any additional research. Ultimately, the results will reflect the level of preparation.