Indigo Productions

Introduce your business and what you do there.

I’m the marketing director of a tech company.

What challenge were you trying to address with Indigo Productions?

We needed help with video production.

What was the scope of their involvement?

They shot, directed, edited, and produced our promotional video.

What is the team composition?

We worked with five people from their team, including a billing specialist, their CEO, and a director.

How did you come to work with Indigo Productions?

I performed some research and I was impressed with their reviews. When I looked at their portfolio, it was extremely impressive as well.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We started working together in September 2020, and our work is ongoing with a new project.

What evidence can you share that demonstrates the impact of the engagement? 

They were extremely professional and knowledgeable about their craft. The quality was exactly what I was looking for.

How did Indigo Productions perform from a project management standpoint?

The process was really easy and they were very available to us. Their communication skills were 10/10. The director was always available around the clock. They were beyond prompt at meeting deadlines; sometimes they even kept me on my toes. The team was always ahead of schedule because of their amazing planning. They’re truly top-notch with communication and deadlines.

What did you find most impressive about them?

Production normally takes a lot of time. Indigo Productions was ready to get this project done quickly while still delivering high-quality work. It was a smooth process and the end result is gorgeous.

Are there any areas they could improve?

No, I plan to work with them more in the future.

Do you have any advice for potential customers?

My advice is to approach them with the full plan of what you want to do. Also, have a realistic budget prepared and try to understand all that it takes to accomplish your desired end product beforehand.

Introduce your business and what you do there.

I’m a product marketing manager at an educational publishing company.

What challenge were you trying to address with Indigo Productions?

We wanted to make a new welcome video for a specific version of one of our products.

What was the scope of their involvement?

They created our entire welcome video, including voiceover and animation. We provided the visual direction and script that we wanted and they produced the final product. It was one minute and 48 seconds.

What is the team composition?

We had one main point of contact.

How did you come to work with Indigo Productions?

I had a manager that worked with them at another position. We got a few quotes but we liked their quotes and the quality of their work. They’re always the first vendor that comes to mind when we need a video done.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We started working together in October 2020, and we wrapped up in November 2020.

What evidence can you share that demonstrates the impact of the engagement? 

They’ve never dropped the ball on a project with us. All of the internal stakeholders were pleased with the final product. They always make something beautiful with the visual direction we give them. The integration of our cover art, for example, with the internal pages and other student artwork we have is super clean and professional. They always do a great job.

How did Indigo Productions perform from a project management standpoint?

We use Basecamp for project management. They also use Vimeo to send us drafts. It’s a nice software because you can leave time stamps, which are helpful.

What did you find most impressive about them?

They’re always professional and timely. For this project, one external asset was late and they worked around the clock to make sure it was completed before Thanksgiving. The level of work they do for us is exceptional.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to at least check them out. Have a conversation with them and get a quote. You’ll find they do great work, even from afar.

Introduce your business and what you do there.

We’re a middle-market private equity firm, meaning we invest in smaller sized businesses with $150 million–$200 million in revenue per year. My role within the organization is on the investor relations side, so I’m responsible for maintaining relationships with our existing investors and prospecting for new relationships. 

What challenge were you trying to address with Indigo Productions?

This project was an effort to connect with our investors in light of the environment where we couldn’t actually see them in person given the 2020 circumstances. 

We typically hosted events for our clients where they all fly in from their various locations to New York. The business challenge was that it’s not appropriate to have everyone gathered in person. 

We wanted to host an event that would provide our clients with the information they needed and account for everyone spending a lot of time on their screens. 

We also had to navigate around the fact that the full length of our meetings in person is typically over a few hours. Over screen, we didn’t think attention spans would last that long. 

What was the scope of their involvement?

We needed video production services for the events. 

What is the team composition?

We worked with approximately eight team members. 

How did you come to work with Indigo Productions?

I came across Indigo Productions via Google. I admittedly have very little background in production firms, so I was literally just looking and trying to source any kind of solution for us. 

Initially, we weren’t even sure we needed to use a production company. Our company was looking at various conference platforms, but we quickly realized we needed Indigo's expertise relating to the production and editing process. That wasn’t something we could replicate on any level with our team in place. 

We were impressed by the fact that the firm has been around for some time. Many other solutions for virtual events seemed to grow exponentially this year or come into existence over the past few months. However, we wanted to use an established firm. That was the first point. 

We also looked at their existing client base, and there are a lot of other financial institutions, the State Department, and the UN. That client base and their respective references were impressive to us. 

Thirdly, Max (President & CEO) was friendly and able to position the solution we were looking for. 

As we were evaluating final choices, it wasn’t even like a coin toss. It was apparent that Indigo was the frontrunner when we made our decision. 

How much have you invested with them?

We spent around $25,000–$27,000. 

What is the status of this engagement?

We started our canvassing in September 2020, and then we concluded the project in early November 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We measured success in two ways. The first was the amount of engagement we had in terms of who joined our virtual meetings. We had a lot of attendance on that front. The second one is the specific feedback we got from our attendees.  

We got commentaries that our presentation was efficient, professional, and polished. These commentaries gave us a lot of confidence that the project was quite successful. 

Thirdly, we have submitted a survey for more pointed feedback, and everything we’ve received thus far has been extremely positive. 

How did Indigo Productions perform from a project management standpoint?

The team helped address our business challenge and, on a creative basis, working with our team, who had never worked with a film production crew before. Indigo was incredibly helpful on both fronts. They were incredibly user-friendly as I was working through the project after the filming had taken place.  

They were extremely responsive and helpful, especially as it related to editing. Many team members were involved in various steps to that process. Project management and communication were extremely seamless. 

What did you find most impressive about them?

The individual that comes to mind is Ryan (Production Specialist). He helped our team with the final Zoom setup. He was as calm as he could be. From our team’s perspective and this all being new, it was a totally different experience. 

Everyone was very patient, collaborative, calm, and easy to work with. They put our entire team at ease with the project. That really showed in terms of the final presentation and the feedback that we got. 

Are there any areas they could improve?

I don’t know if this is just because of our newness to such productions, but we could have used a bit more transparency on the project's costs. 

We were trying to manage the cost of the project overall. From our perspective, we could have better understood various options. It felt as though we didn’t really understand the different things that we could add or subtract. 

Otherwise, we were in alignment in terms of what we were looking for, our overall budget, and what we were looking to deliver. A yardstick to have in place at the onset would have been helpful. 

Do you have any advice for potential customers?

Going back to the previous point, potential customers should be asking for options, like a “nice-to-have” case and a “blow-it-out-of-the-park” case. Ask for different scenarios in terms of what’s available pricing-wise and understand how to flex up or flex down a project. Otherwise, they’re great. 

Have a clear vision and communication from potential clients and for what they want the project to look like; the team is good at executing whatever you want the project to be. As you would imagine, they need direction on that. 

Please describe your company and your position there.

I am a partner in a medical education company that we founded about 10 years ago. I oversee all of our medical education efforts/

For what projects/services did your company hire Indigo Productions?

We hired Indigo to help us transition a live medical program to the virtual world.

What were your goals for this project?

We needed to create a very professional video under strict pharma compliant guidelines on a tight timeline.

How did you select Indigo Productions?

My team searched online for a company that had the capabilities we were looking for and was in our time zone and that would be accessible once we return to in person meetings.

Describe the video(s) and the process in detail.

Indigo helped us with every aspect of the project from developing the scope to site selection, coordinating all scheduling, training the talent, music selection, video production and editing. They were very helpful in navigating this new virtual landscape for our traditional company.

What was your vendors' project management or feedback process?

The deliverable was reviewed by many stakeholders as well as a medical and legal team. The final result was professional and creative and checked all of the boxes for us.

Can you share any outcomes from the project that demonstrate progress or success?

We have been presenting the video to multiple audiences and the feedback has been very positive.

How effective was the workflow between your team and theirs?

They were very responsive and answered all of our questions at any hour of the day or night. They followed up on outstanding issues and kept us on track! They were a seamless extension of our team from day one!

What did you find most impressive about this company?

We found them to be very responsive, professional and knowledgeable. Their skills are broad and their suggestions helped to produce a better deliverable!

Are there any areas for improvement?

Can't really think of any.

Introduce your business and what you do there.

I am the director of the nonprofit organization and the client is the founder of our organization. When he embarks on different projects, I’m involved to oversee and partner with him.

What challenge were you trying to address with Indigo Productions?

They were tasked with producing an animated 30-second cartoon ad for our organization.

What was the scope of their involvement?

The commercial was to advertise a book. The book is a compilation of political satire cartooning that contains 52 artists, 22 of whom won the Pulitzer Prize for political satire cartoons.

The founder and I described to them what we were looking to do. We provided them with the book so the cartoon could reflect the essence of it and they took it from there to create the 30-second cartoon ad.

What is the team composition?

My contact was mainly with Max (CEO). I worked with him on approving content.

How did you come to work with Indigo Productions?

I read reviews online and I was looking at 3–4 different companies before narrowing it down to one. Indigo Productions was the company we chose while we were having the initial phone calls.

They were immediately responsive when communicating with us and helped shape the final idea that ultimately became the commercial.

How much have you invested with them?

The cost was around $70,000 in total.

What is the status of this engagement?

We worked together from August—September 2020.

What evidence can you share that demonstrates the impact of the engagement? 

There really aren't metrics, but we did well with the sales of the book. Beyond that, the feedback that we got around the creative work was great.

The messaging and cartoon closely align and reflect the essence of the book itself. That's something that can go either way when you're taking a shot at satire, so that’s great.

It was repurposed for Cartoon Network, and we went through cable platforms through DirecTV. It appeared on CNN, MSNBC, and a number of other channels.

We had a lot of creatives in the industry also commend the work and had nothing but positive feedback.

How did Indigo Productions perform from a project management standpoint?

I would say they excelled at project management. The person I work for has very high expectations with turning things around, meeting deadlines, and creative work that can sometimes be a little bit challenging. However, they met their deadlines and delivered the product that we wanted.

What did you find most impressive about them?

They came in on time. The content was very creative and exceeded our expectations. They delivered what they said they would.

They're very attentive to including the client in the molding of the media and the finished product. I've worked with other companies where it's ignored even though you're the paying client and I appreciated that.

For example, when I asked for the voiceover on a draft to be redone with specific words and highlights to make it more effective, they had it done for me the next morning. They welcomed that kind of input. 

Are there any areas they could improve?

I can’t think of anything they could have done better.

Do you have any advice for potential customers?

Look at the company's portfolio of past projects. It would help the company creatives get to the core of what they want to see and don't want to see in their own project.

Introduce your business and what you do there.

I’m the CDO of Mobilization for Justice. We provide free legal services to poor and low income New Yorkers in areas of housing, children’s rights, disability rights, immigration, and related things. 

What challenge were you trying to address with Indigo Productions?

Because of COVID-19, we had to shift rapidly to a virtual event from our regular theater benefit.

What was the scope of their involvement?

Indigo Productions did just about everything for us. We gave them a very broad idea of what we wanted from a virtual event, and they took over the rest, taking disparate elements to put together a story.

They essentially introduced us to the concept of virtual events, gave us an idea of what it would look like and sent us some samples of others. They outlined the technical requirements, the pieces that we would need to put together throughout the process, what we could expect as a result, and some follow up ideas as well. 

The team knew pretty much everything about the technology we needed, which was helpful because we didn’t have anyone on staff who could help with the technological aspect. 

What is the team composition?

Nicolo (Video Editor & Motions Graphic Designer) was our main point person, but there were others involved as well. 

How did you come to work with Indigo Productions?

We heard good things about Indigo Productions from a friend’s recommendation, so we decided to give them a try.

How much have you invested with them?

We spent a little over $20,000, which didn’t include any filming. It was largely editing, guidance, and overall seeing the project from end to end. I also think they fairly discounted the price because of the nature of our work. 

What is the status of this engagement?

We worked together for six weeks from June-July 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of their services was absolutely top-notch. The individuals were a pleasure to work with, and each person was an expert in their field. They were always very patient, guiding us through each step of the process.

I can’t say enough good about them, and I don’t think it could’ve gone any better or smoother.  I don’t know how we would’ve done the event without Indigo Productions. 

How did Indigo Productions perform from a project management standpoint?

They put together and kept a schedule with benchmarks we needed to meet along the way. They purposely built in some cushion time, but they were always very clear about which deadlines were hard and which were soft. Indigo Production’s guidance for each step of the way was invaluable.

What did you find most impressive about them?

Nicolo was wonderful to work with. He was always positive, upbeat, and encouraging. I can’t say enough about how professional he was. 

When some of our board members, who weren’t very familiar with this sort of thing, filmed some of the videos. Nicolo was always willing to get on the phone with them and walk them through the whole process. Everybody really appreciated his help and support. 

Are there any areas they could improve?

I honestly can’t think of anything. Any downsides were on our end, not theirs.

Do you have any advice for potential customers?

Come in with a big picture idea of what you want. Follow their guidance and recognize their expertise. Indigo Productions is very experienced and very knowledgeable — they have the right idea about how to go about doing things.

Introduce your business and what you do there.

I’m the director of Times Square Arts. We’re a public art nonprofit that presents artwork in the plazas, vacant spaces, and digital billboards at Times Square.

What challenge were you trying to address with Indigo Productions?      

We program a nightly exhibition on the screens of Times Square called Midnight Moment. It’s been running for eight years and there are over 60 screens included in this video exhibition. We needed someone who could format an artist’s work for each of these different displays. They had to be sensitive to the artist’s needs and the various screen programmers.

What was the scope of their involvement?

Each month, Indigo Productions gets a three-minute video piece by an artist that they need to then format for the 60 displays in Times Square. Their team uses horizontal and vertical video work and resize it for different screens. They come back to us with some renderings first to make sure we and the artists feel good about the direction they’re heading in. Once they format all the files, they deliver them to the various digital billboard operators.

What is the team composition?

We have one main point of contact from their post-production team. However, I’ve interfaced with three people over things like accounting and negotiating the relationship at the executive level.

How did you come to work with Indigo Productions?

I wasn’t in this role when they were hired. From what I understand, they were able to accomplish work that a previous vendor was doing but at a higher quality, faster rate, and better cost.

How much have you invested with them?

We’ve invested about $108,000.

What is the status of this engagement?

Our ongoing engagement started in December 2018.

What evidence can you share that demonstrates the impact of the engagement?

Due to COVID-19, we stepped outside of the monthly routine and structure we set in place with Midnight Moment. That was the real test of their value because they could flex and be nimble with this new concept. It really required them to work more directly with us, the artist, and screen operators.

No matter what technology we’re working with, the success of any initiative is built upon relationships and trust. Their team is incredibly dedicated to presenting quality work and getting it right for all the people involved. The last couple of months have been a confirmation that we’re working with the right people.

How did Indigo Productions perform from a project management standpoint?

Indigo Productions has done a great job with project management. Their team has surpassed expectations. They’ve consistently delivered within budget and on time. We communicate through emails and phone calls.

What did you find most impressive about them?

The level of detail and care they demonstrate on each respective task is their most impressive trait.

Are there any areas they could improve?

No, there aren’t any areas.

Do you have any advice for potential customers?

Feel free to treat them as a partner and collaborator, not just someone who hands over deliverables. Take the time and energy at the onset to communicate your overall vision and ideas of what success would look like for you. They can join you and incorporate that into the work they’re doing.

Introduce your business and what you do there.

I am a marketing strategist and bestselling author of eleven books. My books have sold around a million copies worldwide in about 29 different languages.

What challenge were you trying to address with Indigo Productions?

I have a new book coming out, and I needed a video that would show key elements of that book. I wanted an interesting product, and I worked with Indigo Productions to create that.

What was the scope of their involvement?

I had a general concept for what I wanted to do, but I didn't know how to piece it all together. I went to them with a general idea for the video, but they were responsible for all the details. The video is a mini-documentary. Its purpose is to open people's eyes to the concepts that the book addresses in a non-commercial way. The video is something valuable that people enjoy watching, and its goal is to help people remember my name and find out more through the book itself.

What is the team composition?

I work directly with one person, and they bring other people into the project. As a one-person business, it's easier for me to deal with a single point of contact.

How did you come to work with Indigo Productions?

I speak at business mastery events in the U.S. I met Indigo Productions' president at an event I spoke at, and I learned that they did other video projects like the one I had in mind. They were immediately one of the companies I considered hiring.

How much have you invested with them?

I've spent between $50,000-$100,000 on their services.

What is the status of this engagement?

Our initial meeting happened about a year and a half ago. The book will launch in January 2020, so I didn't get really serious about the video project until about August or September 2019. We have a working draft of the video, and the finished product will air sometime around the official launch date of the book.

What evidence can you share that demonstrates the impact of the engagement?

I'm a professional storyteller, and I'm in the business of delivering ideas in a compelling way. That being the case, I had some very specific ideas about the story I wanted the video to tell. Indigo Productions was a great partner, and they worked with me to get the finished product I envisioned.

How did Indigo Productions perform from a project management standpoint?

They hit all their deadlines, and my main contact was very responsive. If they promised something would be delivered by a specific date, they made sure that those timelines were met.

What did you find most impressive about them?

They were incredibly creative, and they surprised me in several ways. They had ideas I never considered, and their execution is terrific. I've worked with at least six other video companies over the years, but Indigo Productions took my idea and made it so much better.

Are there any areas they could improve?

I can't think of anything they should improve or change.

Do you have any advice for potential customers?

The more you think about your project and its goals ahead of time, the better. Given that, have an open mind about the improvements Indigo Productions suggests. They're good at presenting alternative ways to tell your story, and my outlines helped them structure the process and make the finished product much better.

Introduce your business and what you do there.

I’m the COO of the Clean Capitalist Leadership Council, a relatively new public policy research firm.

What challenge were you trying to address with Indigo Productions?

Our challenge was spreading the word about our policy initiatives. Our work needs to look professional and tidy, so we look as good as possible.

What was the scope of their involvement?

Their most recent project was to film an all-day conference in New York City. We contracted Indigo Productions to do pre-production, production, and postproduction, and they did a marvelous job on all three counts. For preproduction, they worked with me—as the conference organizer—and with our dedicated audio person, who was familiar with the space that we'd rented. I contacted all the other vendors.

We had approximately 155 registrants during the day’s proceedings and ended up with six hours of content. The shoot itself was pretty complicated. It had to cover the audience, speakers, and panelists, with coordination between audio people and camera operators. They oversaw the camera set-up and we had total confidence in them. For example, one of our key speakers was called away to another engagement, but we were able to follow and interview him as he was leaving as they were so prepared.

After we did the event, we did a series of interviews, with me as the interviewer. We were able to include a number of people in soundbites, which we could point to as we rolled the material out to more people.

What is the team composition?

We worked with around eight people from their team. Max (President and Founder, Indigo Productions) has been my main interface since we’ve known him for quite a long time. We also worked with a scheduler and procurement manager, who manages the project if Max is called away. There were three people in charge of the shoot, and they assigned a dedicated editor.

How did you come to work with Indigo Productions?

We know Indigo personally from local jobs in New York. Their client list and depth of experience are superb, so I was confident in using them for an event of this size.

How much have you invested with them?

The equipment and production cost around $15,000.

What is the status of this engagement?

We started working with Indigo in late-September 2018, when the event took place, until January 2019 when the video was posted.

What evidence can you share that demonstrates the impact of the engagement?

Throughout the event, I could turn to anyone on the team and tell them to focus on someone or to get a particular shot, and they could handle any job seamlessly. The clarity was wonderful and the postproduction, integration with the audio, and the B-roll were fantastic. The equipment they chose was perfect for our event.

Their work raised the professionalism of our organization hugely. Our material looks beautiful, and people in very important circles are starting to discuss us. Since this event, we’re getting a bigger profile, so we’re looking at what we’re going to do next year. We might book a bigger venue next time, and we’ll certainly use Indigo after the great job they did.

We’re happy to have high-quality material to point to as we grow—we have a sort of media page that features publications, videos, and photos from various events. This event looks really good, and I’m happy it’s in such good shape.

How did Indigo Productions perform from a project management standpoint?

Their people have experience and really know what they’re doing. When I’m focused on an event, I don’t want to worry about the production falling apart. They did their job beautifully. Everyone—from preproduction to the camera operators—integrated with all team members, including the facility managers and the in-house audio person. The postproduction was also collaborative and helpful. I had a great relationship with my editor, and I’m pleased with Indigo’s team and every member of it.

We had a few in-person items for the walkthrough and the initial meeting. After that, we were in touch by email and text, with conference calls between all the different players. Max was instrumental in setting up one conference call a month before the event, with a dress rehearsal call a few days prior to it.

What did you find most impressive about them?

Their overall breadth of experience impressed me. They handled the setup and preplanning, and they provided experienced camera people, as well as an editing team. It was a one-stop-shop for the entire event.

Are there any areas they could improve?

A lower cost would’ve been nice, but also completely unrealistic. They offer good value, and I don’t know what they could improve. I was immensely happy with the project.

Do you have any advice for future clients of theirs?

Go along almost completely with Indigo’s recommendations. Their approach made sense, it wasn’t going to cause any problems, and it was unobtrusive. I was very happy with the thought behind their planning. Give them Indigo budget and timelines, then let them run with it and you’ll be in very good hands.

Introduce your business and what you do there. 

I'm the founder of The High Bar, a company that's dedicated to helping students in need of tutoring and assistance for the Bar Exam.

What challenge were you trying to address with Indigo Productions? 

As a fairly new startup, I wanted to have some professional, modern, and clean videos made. 

What was the scope of their involvement? 

Indigo Productions made a series of videos for me. The series both advertises my current student services as well as marketing for future products. They created informational videos for a product I hope to launch in 2020. In terms of content, I had an idea of what I wanted to say. They didn’t work on script editing due to my limited budget. However, Indigo Productions helped me articulate my script in a manner that would be most appealing to a listener. That advice came around phrasing, tone, and cadence.

The team at Indigo Productions was with me every step of the way during the video shoot. As a novice with regard to speaking on camera, they helped me with my presentation skills. They provided advice on how I should deliver the content and tips for how to organize the content in manageable pieces. They led the actual filming and editing processes as well.  

What is the team composition? 

I worked with 8–9 people in total. I had one main point of contact but I was in contact with several individuals at different steps in the process. 

How did you come to work with Indigo Productions?

I found them through a Google search. I looked at various companies who had experience making videos in the education realm. I had a really good feeling when I spoke to Indigo Productions. I felt that they really understood the project and were mindful of my budget. 

How much have you invested with them?

I spent about $10,000.

What is the status of this engagement? 

We worked together between May–December 2018.

What evidence can you share that demonstrates the impact of the engagement? 

One of the videos is already posted proudly on my website and I'm getting a lot of great feedback on it. I track web metrics via Google Analytics to see how often visitors look at the video. I’ve already had a number of site visitors submit an inquiry after watching the video, which is great. The final videos are beyond what I could ever have imagined.

I have more projects planned with Indigo Productions in the future. I'll be using them for an upcoming video shoot next month. I look forward to continuing the relationship because I’m so pleased with their work and the finished products. 

How did Indigo Productions perform from a project management standpoint?

The Indigo Productions team was excellent, and everything was coordinated seamlessly. I had to change the date of the shoot on short notice because of a family issue. Not only were they flexible, but they also took care of details such as helping me find the space for the shoot itself. Max (Founder & President, Indigo Productions) was extremely helpful in guiding the process.

Once we had the date of the shoot nailed down, we were in communication every few days via email or phone. I even had a special session with the director before the shoot. We communicated via email during the editing process. Editing was done quickly, which I appreciated. They actually delivered the videos ahead of my scheduled deadline. 

What did you find most impressive about them?

Their team was highly communicative. Indigo Productions made me feel quite comfortable, which was really helpful as someone new to video shoots. I really enjoyed the process because they were so supportive. 

Are there any areas they could improve? 

No, I don't. I only had positive experiences with them. They were completely responsive to my suggestions during the editing process. I found that to be very helpful. 

Do you have any advice for potential customers? 

Go for it and trust the process. Have an idea of what you want and need, then communicate that to their team. That's how you're going to be most able to maximize working with them. I placed a lot of trust in them as professionals. Their level of communication and transparency helped them help me in an effective way.