5:00 Films & Media

BACKGROUND

Please describe your company and position.

I am the Senior Director of Communications 

Describe what your company does in a single sentence.

Our mission is to reduce violence, particularly in communities of color, by advancing hospital-based violence intervention programs and coordinated, community-led systems that heal trauma and promote equity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5:00 Films & Media to accomplish?

• Create a series of social-first videos highlighting grantees of the Kaiser Permanente Center for Gun Violence Research and Education.
• Create a series of social-first videos featuring experts discussing why gun violence is a public health issue.

SOLUTION

How did you find 5:00 Films & Media?

Referral

Why did you select 5:00 Films & Media over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from 5:00 Films & Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop 12 social-first videos featuring grantees of the Kaiser Permanente Center for Gun Violence Research and Education for use in a campaign designed to elevate grantee voices and highlight grantee work and its impact while increasing awareness of the KP Center and its impactful investments. Deliverables included creative consultation, pre-production, production, and post-production.

Leveraging footage from the previously mentioned project, develop 12 social-first videos and 1 compliation video featuring experts discussing in their own words why gun violence is a public health issue, as part of an effort to deepen understanding of gun violence, its causes, its impacts, and its solutions. Deliverables included pre-production and post-production, including motion graphics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our leads for the project as well as executives loved the videos.
• Partners, including grantees and executives from Kaiser Permanente, were very pleased with the videos.
• The first campaign (summer video campaign) resulted in 14.1 milllion impressions, more than 3.1 million video views, and more than 15,000 likes/comments/shares. Organic reach and paid promotion contributed to these results, but they would not have been possible without the very high quality, moving videos produced by 5:00 Films.
• The fall video campaign is still in progress but is performing well.
• The videos are versatile and can be used in a variety of other ways post-social campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The experts at 5:00 Films are excellent project managers. They deliver items on time and are incredibly responsive. They are an absolute pleasure to work with.

What was your primary form of communication with 5:00 Films & Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love the work of 5:00 Films - and the way theywork. They really took in what we needed for our projects and have knocked it out of the park from day one because they thoughtfully read the material we shared, listened to us, asked us questions, and made insightful recommendations. The team is super responsive and flexible, hits deadlines like nobody’s business, and is open to feedback (while also pushing back when needed to protect the integrity of the product, which is so important). Last but definitely not least – they are just really kind humans. We are guaranteed to smile when we have a meeting with 5:00 Films. In short, I found the following most impressive/unique about 5:00 Films:  their level of authentic investment in the projects and the project goals, their outstanding work ethic, their real skill and expertise, and their genuine kindness and professionalism. 

Are there any areas for improvement or something 5:00 Films & Media could have done differently?

Honestly, I can't think of a thing. They are the best.

BACKGROUND

Introduce your business and what you do there.

I am the deputy director of a nonpartisan and nonprofit center for leadership and intellectual development. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5:00 Films & Media?

We hired 5:00 Films & Media for video production services. 

SOLUTION

What was the scope of their involvement?

We provided 5:00 Films & Media with a lot of the background on our organization, our overall goals, and as many details as possible so they understood what we were looking for. We spent a lot of time laying the groundwork for what we wanted, and from there, they gave us their input on where they thought we should go from a creative direction. 

We’ve hired 5:00 Films & Media to create a few videos for us. We recently became our own independent nonprofit organization and wanted to make a thank you video for our founders. This was the first film we had them develop, and it was shown at a reunion. 5:00 Films & Media interviewed staff members, fellows, and founders to create this film, then put everything together in a 5–6 minute video. 

The second video that we’re making is for fundraising purposes. This video will be 2–3 minutes and utilize the previous interviews 5:00 Films & Media conducted for a different purpose. We will send this video to donors to try and help raise money for some of our programs. We are in the final editing stages of this film, and it is almost complete. 

Most of the interviews have been conducted remotely, so 5:00 Films & Media has sent each interviewee a video kit and clear instructions on how to use it. With these kits, their team could control the sound and audio directly, and they gave instructions on the best way to capture everything and set up the camera. 

What is the team composition?

We’re in contact with about four people from 5:00 Films & Media. This includes the CEO, a senior creative, a creative director, and a producer. 

How did you come to work with 5:00 Films & Media?

We found them online; we were researching companies in our area and sent out about 6–7 RFPs. 5:00 Films & Media seemed to fit best with what we were looking for, so we decided to move forward with them. 

How much have you invested with them?

We’ve spent around $30,000. 

What is the status of this engagement?

We started working together in June 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team did a wonderful job capturing what we wanted, even though we were relatively new to the video production process and weren’t sure what we were looking for. 5:00 Films & Media has exceeded our expectations, and everything is better than we could have imagined. We’re very happy with their creative choices; their final products have been outstanding. 

How did 5:00 Films & Media perform from a project management standpoint?

We had a very tight timeline for the first video, and they were able to meet that. They were consistently on top of everything to ensure the video was ready. 5:00 Films & Media has stayed on budget and is very transparent about everything. If there is anything that wasn’t initially quoted, they are excellent at letting us know and taking us through that process. 

What did you find most impressive about them?

The whole team is fantastic to work with; they are responsive, flexible, and as accommodating as possible. We’ve also been impressed with their ability to ask great clarifying questions to understand what we’re looking for. This skill has allowed them to create exactly what we've envisioned.

We’ve also been highly impressed with their willingness to accommodate our schedules and their patience with changing needs. They go above and beyond to ensure that everything gets done. The 5:00 Films & Media team has been kind and extremely pleasant to work with. 

Are there any areas they could improve?

The only thing I can potentially think of would be for them to more clearly lay out the timelines of when things will be completed. This would help us know when we need to provide feedback on our side. 

Do you have any advice for potential customers?

Ensure you’ve thought through what you want out of the video, even if that’s just in basic terms. Give them very specific feedback as well because that helps them make adjustments. 

BACKGROUND

Please describe your company and position.

I am the Content Marketing Manager of an it services company

Describe what your company does in a single sentence.

Our company offers a traceability and supply chain compliance software that collects audit-proof procurement and sustainability data across your value chain, so you can drive smarter business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5:00 Films & Media to accomplish?

• Create a commercial video providing an overview of our company to drive potential customers to request a call.

SOLUTION

How did you find 5:00 Films & Media?

Online Search

Why did you select 5:00 Films & Media over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from 5:00 Films & Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5:00 films provided a commercial video for our company. They storyboarded, created a script, and compiled stock footage and our internal videos to clearly demonstrate what our company is and how it can benefit multinational enterprises.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received wonderful feedback internally and externally on the clear messaging and have used the video in various distribution channels to drive awareness and traffic to the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The 5:00 films team is agile and brilliant. They provided drafts with revisions in a timely manner, and always addressed our needs to produce the desired outcomes.

What was your primary form of communication with 5:00 Films & Media?

Email or Messaging App

What did you find most impressive or unique about this company?

I loved the company's mission to produce films that drive change, and was impressed by the team's passion and commitment to the project.

Are there any areas for improvement or something 5:00 Films & Media could have done differently?

I think they did a fabulous job, nothing else to add!

BACKGROUND

Introduce your business and what you do there.

I’m the education program manager of the Poetry Foundation in Chicago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5:00 Films & Media?

We needed someone to help us produce video content for our summer virtual teachers’ institute.

SOLUTION

What was the scope of their involvement?

5:00 Films & Media was our primary video production partner that helped us record presentations, manage our live streams, and conduct live Q&A sessions. The team also developed creative assets for the videos that reflect our branding.

What is the team composition?

We mainly worked with the owner and two producers.

How did you come to work with 5:00 Films & Media?

I worked with their team on a previous project from a partnership foundation.

What is the status of this engagement?

We worked together from May–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We conducted surveys for our attendees after the event, and everyone had glowing reviews on the entire project.

How did 5:00 Films & Media perform from a project management standpoint?

The team was always on time when it came to delivering their tasks within our deadlines. If something looked like it was going to be over budget, they told us immediately to identify other options to resolve the issue.

What did you find most impressive about them?

We enjoyed our creative partnership thanks to the team’s ideas and ability to execute our vision.

Are there any areas they could improve?

I can’t think of anything they needed to improve on.

Do you have any advice for potential customers?

I don’t have any specific advice, but I’d highly recommend 5:00 Films & Media for your video production needs. They were extremely easy to work with and consistently deliver high-quality work.

BACKGROUND

Please describe your company and your position there.

I am the communications lead at the Amazon Conservation Team. We are a nonprofit organization that partners with indigenous peoples to protect Amazonian rainforest.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5:00 Films & Media, and what were your goals?

We worked with 5:00 Films, who created a short explainer video for our organization.

SOLUTION

How did you select this vendor and what were the deciding factors?

After screening proposals from 3 different companies, we chose 5:00 films because they are a mission driven company with experience working with nonprofits.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. They lead a collaborative process that incorporated our team’s ideas with theirs at every step of the way. This resulted in a fantastic 2-minute video that serves as the face of our org.

Who did you work with and what was the feedback process like?

We worked with a project manager who guided the process. Our team would provide feedback and they would work with their team to address the changes. Swift, thorough, and clear at every step.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video produced is highlighted on our website and at the forefront of our online presence. Our video has performed better than anything that has been produced for our org on every platform that it is available on.

Describe their project management style, including communication tools and timeliness.

Frequent updates, quick turnaround, transparent, clear communication, and always on-time.

What did you find most impressive or unique about this company?

They took the time to collaborate and incorporate our feedback at every step, addressing our ideas with effective and creative solutions. We were very pleased that they shared a great deal of enthusiasm for the cause our org fights for and that was reflected in the product created and in the process to create it.

Are there any areas for improvement or something they could have done differently?

Overall, a wonderful experience.

BACKGROUND

Introduce your business and what you do there.

I’m the communications manager at a renewable energy national nonprofit that works to accelerate the transition to a renewable energy economy. I work in the communications department, where I handle media relations, social media writing, and other external integrations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5:00 Films & Media?

We hired 5:00 Films & Media to produce a video for the celebration of our 20th anniversary.

SOLUTION

What was the scope of their involvement?

In the beginning, we figured out what we needed for the project, including archival footage from the last 20 years of our organization. We then went to 5:00 Films & Media’s office and did an in-person shoot with our CEO. As we finished all the footage we were going to use, we started to map out what the final video would look like and what its narrative arc would be. 

Our teams then finished the first draft. From there, we went through a vigorous editing process as we collected information from the many members of the team and made sure that everyone was happy with the final product. They did some animation and limited graphics as they worked with our huge library of archival footage.

What is the team composition?

We worked with their founder on a couple of occasions, but our primary contact was Rob (Video Producer).

How did you come to work with 5:00 Films & Media?

We had an RFP process where we spoke with a number of firms. We conducted kickoff meetings to make sure we were aligned with them in terms of creative vision. Our team conducted a lot of remote interviews, so we talked through the most cost-effective and high-quality options for those interviews. 

Meanwhile, we chose 5:00 Films & Media because they were in our locality, and they specialized in working with nonprofits and trade associations. We thought that they’d be a good fit for our project and that they’d be familiar with working with an organization like ours. We were most impressed by these things, so we hired them. 

What is the status of this engagement?

Our engagement lasted from November 2021–March 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The video first debuted at our 20th-anniversary gala event, and we then used it in other places such as our website and social media accounts. It received highly positive feedback from our viewers, CEO, staff, and directors — all of our main stakeholders were truly happy with the final product.

How did 5:00 Films & Media perform from a project management standpoint?

5:00 Films & Media’s project management was fantastic; they were on the ball all the time. This was a huge project for us; there were times when we were extremely busy and didn’t have the time to keep all details in our heads. However, their team was always on top of everything. As a result, we didn’t have to worry too much about project management. To communicate, we typically use emails, Zoom, texts, and phone calls.

What did you find most impressive about them?

Their responsiveness and willingness to ensure we’re happy with the final product were impressive. They had a deliberate process of getting our feedback, and the creative direction of the project was truly helpful. 

Are there any areas they could improve?

No, there weren’t any.

Do you have any advice for potential customers?

You should engage 5:00 Films & Media — we recommend them. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of Windham-Campbell Prizes, a literary organization at Yale University.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5:00 Films & Media?

We needed their video production services.

SOLUTION

What was the scope of their involvement?

Our organization organized our annual literary festival, and we needed to declare the winners through an announcement video. 5:00 Films & Media produced this seven-minute video for our prize recipients, which featured more information about the prizes they received, including the founders of each prize. Apart from this main video, they also generated eight four-minute profile videos and another one-minute long video for our Instagram page.

We’re currently working with their team on another project, a virtual festival that will run from September to November. We’ve particularly tasked 5:00 Films & Media with producing nine 30–40-minute videos, which we will feature at the said festival.

What is the team composition?

W work with a team of 5–7 resources from 5:00 Films & Media’s team, including an account manager and their assigned producers and editors.

How did you come to work with 5:00 Films & Media?

We were impressed with the quality of the videos they produced for another foundation and were easily convinced that 5:00 Films & Media could deliver the same results to us. They had an impressive portfolio and a more impressive level of understanding of our requirements.

How much have you invested with them?

We’ve spent about $225,000 so far.

What is the status of this engagement?

We kicked off our ongoing engagement with 5:00 Films & Media in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

5:00 Films & Media have successfully created striking and quality videos that encapsulate the story of our organization and the details for our prize announcement. Their method of combining top-notch editing with creative storytelling works like a charm — our audience has found the videos to be both informative and appealing.

How did 5:00 Films & Media perform from a project management standpoint?

Our project is done remotely, so we communicate via Zoom and regular emails. 5:00 Films & Media is an accommodating partner — they’re always available to answer our questions and attend to our requests.

What did you find most impressive about them?

They know exactly what they need to have and do to deliver our needs. We’re pleased to be working with such a talented and professional team.

Are there any areas they could improve?

I don’t have any constructive feedback at this point. We’ve encountered communication issues in the past, but most of those have only been on our end. 

Do you have any advice for potential customers?

Always be inquisitive and willing to collaborate with 5:00 Films & Media’s team. If you treat them as a partner and not just a service provider, you’ll benefit more from their team’s innovative ideas and opinions.

BACKGROUND

Please describe your company and your position there.

I'm a communications manager at WRI Ross Center for Sustainable Cities, the World Resources Institute's program dedicated to shaping a future where cities work better for everyone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5:00 Films & Media, and what were your goals?

The Prize for Cities highlights transformative projects that have made a demonstrable impact on people's lives in cities around the world. The 2020-2021 theme was "inclusive cities for a changing climate." 5:00 Films was hired to profile the 5 finalists for this cycle in documentary style, which each had a unique story to tell of transformative change in action. They also produced nearly all the content for our virtual awards ceremony, which featured all the finalist projects as well as the jury, previous winners and special guests.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were very impressed with 5:00 Films' experience shooting remotely in complex situations and also supporting marque virtual events, which we knew would be a big challenge because of COVID.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We went through the concepts, scripting, production schedule, editing and post-production all with 5:00 Films and everything went smoothly.

Who did you work with and what was the feedback process like?

We worked with a project manager, Sam Shank, and the founder, Esteban Escobar. They were very patient with a complex and long feedback process (driven by us) and very flexible throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our videos have already been viewed more than the previous cycle's and the virtual event was a tremendous success, with a large audience, lots of engagement and high-profile praise from important stakeholders.

Describe their project management style, including communication tools and timeliness.

We had weekly check-ins and lots of communication over email. Occasional spot calls also helped clear up complex questions.

What did you find most impressive or unique about this company?

Their flexibility, adaptability and resourcefulness for a big task amidst very challenging times.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the VP of the health team at a global communications agency that specializes in public relations for tech and healthcare companies. We support pharmaceutical companies and health tech companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5:00 Films & Media?

My client is a pharmaceutical company with a product for a rare eye disease. We were helping them create the first-ever awareness week for the disease. They wanted something educational and sticky to inform people about the disease and how to treat it. They helped us with all things video in that endeavor.

SOLUTION

What was the scope of their involvement?

We came up with the idea of having a morning show that was meant to promote awareness about the disease and connect people with knowledgeable doctors and patients. They were responsible for the filming, production, and editing in a virtual capacity. During the pandemic, it was important that we could work remotely, and they were experts in virtual filming. 

They adjusted iPhones to capture high-quality video, and produced the show with two iPhones, a tripod, a light, and a microphone. That allowed them to conduct Zoom interviews on one phone while getting local video capture at the source. We didn’t need to worry about Wi-Fi connectivity or audio cutting out that way. 

In the end, they conducted several interviews and ended up with about 20 hours of footage to edit into 15-minute morning show episodes as well as five 30-second teasers and one three-minute feature video. 

What is the team composition?

We worked with the CEO and a producer. There was a team behind the scenes that was responsible for graphics, but our producer handled all coordination as well as the scheduling of interviews, editing, and shipping materials for production. 

How did you come to work with 5:00 Films & Media?

We found them through another client that had used their services in the past, so we hopped on the phone to discuss their offerings. They sold us on their capacity for virtual filming, which they’ve mastered over the course of many years. The fact that they were already experts in this area encouraged us to go with them— they weren’t scrambling to figure out how to film virtually like some other providers were. 

Additionally, they were extremely reasonable with their pricing. Their estimate for the work fell within our budget, so it was an easy sell.  

How much have you invested with them?

We spent about $40,000–$45,000. 

What is the status of this engagement?

From kickoff to completion, we worked together from September–November 2020.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We heard nothing but positive feedback, both from our team, the CEO, and our clients. People are impressed with the product’s quality, the short turnaround time, and the fact that it was done completely virtually. They were pleased with how seamless the video looked. 

In fact, we were contacted by other brands for information about our video because they were aiming to achieve similar results to ours. When we posted the videos on our Facebook page, we were also met with positive comments that indicated that we were succeeding in raising awareness.  

How did 5:00 Films & Media perform from a project management standpoint?

Their team is very impressive— I don’t know how they do everything they do. Our industry offers tons of opportunities for review by different stakeholders, and they were great about keeping track of all comments. There were some very tight deadlines, and they were always committed to getting projects done when we needed them. 

What did you find most impressive about them?

We appreciated how patient and understanding they were with interviewees during the filming process. The producer was kind and understanding, politely directing the interview just how we wanted. One of our participants was having trouble getting the filming kit back to us, and he even picked it up from her house. They’re a kind, experienced team that delivered a high-quality video. 

Their virtual filming process is seamless, complete with filming kits with corresponding prices, kit setup videos, and a shipping process. They’re excelling in virtual video production. 

Are there any areas they could improve?

There were a couple of instances where we found some typos in their graphics. Those were only minor issues. 

Do you have any advice for potential customers?

Have conversions with their team about your vision for the project. Then, get an understanding of their virtual filming process. It takes an organized project manager to keep track of it. I’d recommend setting up trackers through Google Docs to create a master schedule.