What evidence can you share that demonstrates the impact of the engagement?
The project was challenging, but by the time we were done with it, we were so pleased. The video won an award. It was initially viewed by 300 people at one of our events, and we pushed it out to our 3,000-member database soon after.
We’ve received a fair amount of unsolicited feedback from reports that cover our field. It’s been great getting high praise from media professionals.
The things that were problematic were more on our end because we didn’t understand the process. We’d never contracted with a video company before where we were involved. This year, we’re in a much better place. We learned a lot from them, and we collaborate well.
We’re now on our third video, and we’re like a well-oiled machine. We love working with them. It’s been a great experience. The second video was probably too broad in its scope, but that’s not their fault. That was required by our company for the second year.
This year’s video is going to be our best one yet. We have a great relationship and understanding of what goes into making these videos work. I can’t say enough good things about them.
The videos are all on YouTube, but I wouldn’t imagine they have a ton of views. We work in a pretty niche area. Each year, we’ve succeeded in having a larger response to our event in terms of attendance and donations. It’s a mix of things that make people decide to donate, but we think the videos play a major role.
How did 5:00 Films & Media perform from a project management standpoint?
They’re excellent. The first year was hard because we didn’t have anything to compare to. We were probably difficult to work with because we had so many other hurdles that came up. We also weren’t responsive enough.
We were set up to be executive producers, and they made sure we were the ones that did the first draft of storyboards and scripts. That was a unique position for me to be in because I was more used to a video producer that would take over everything for us.
It was interesting to be much more of a collaborator, but in a good way. It forced us to clarify our goals and our vision. 5:00 Films & Media was also great in terms of educating us. The relationship has grown to where we are worthy, collaborative partners.
What did you find most impressive about them?
They’re a group of magic makers. Especially with last year’s video, so many things had to be included, and they produced a beautiful product. The only problem with last year was that the video didn’t pull on people’s heartstrings in the same way that the first-year video did. Part of that was because we didn’t set it up that way.
The second video was much more matter of fact about the importance of healthcare in the affordable housing space. It was more business-like, which is the way we chose to go last year. Even though it was complicated, they did a great job. This year, anticipation is high, but I know they’ll come through.
Part of the reason for their success is that they already had good experience as far as understanding nonprofits. They convinced us very early on that they understood what our business was and how to communicate. They were also very helpful in explaining to us what the process was going to be.
Are there any areas they could improve?
No, Chad is a great interviewer and does a wonderful job making people comfortable. They’re great collaborators.
Do you have any advice for potential customers?
Let them do their process. Don’t try to interfere or over direct as a client. You can trust them.