Could you share any statistics or metrics from this engagement?
They helped us grow up. We can do a video on our own for little money that looks fun and campy, but turns out kind of “YouTube-ish”. We went from being “YouTube-ish” to having a quality video with Explainify.
Our clients range from small do-it-yourself people to Fortune 100 companies, and so the product needed to project not only a cool tech vibe but also maturity, from a client standpoint. As our brand, website, and marketing grew up, Explainify was able to make sure that the video messaging grew up with us.
How did Explainify perform from a project management standpoint?
Fantastic! I'll use Eric (the CEO) as an example. He had a couple of folks working with him, but I appreciate the fact that he stuck with the project himself throughout its duration. His hands were on the project from beginning to end. He did a nice job managing deadlines for us, and all in all, it was a very smooth execution.
What distinguishes Explainify from other providers?
Explainify came out with a totally different perspective than what you get with most video production agencies. Often agencies will tell you how the project will turn out. Explainify made us feel very much a part of the process. They allowed us to have more creative license than other firms. Some firms like to control the creative process and script. While they helped write it and laid things out, they didn't put a lot of pressure on us to acquiesce to what they were trying to do, and I really appreciated that. Whilst their expertise was important, they weren’t really trying to put us in their box.
Is there anything Explainify could have improved or done differently?
The whole process was very straightforward. If I'd used other firms, I'd have some good feedback for them, but all in all, it turned out really well. I was pleasantly surprised it was as easy as it was.