Stop Selling Weak Stories.

We're a boutique video company that creates full-funnel videos - and the video strategy to back them up. We'll work with you to understand why you need video, what kind of video you need, and how to make sure that video makes the most impact so you cut through the noise to drive purchase decisions.

We've got an incredible team that makes incredible videos for some wonderful clients -including growth-oriented tech companies, mature businesses in need of a digital marketing strategy, global brands, and agencies.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2012
Show all +
Fayetteville, AR
Headquarters
  • Explainify
    19 E Center St
    Fayetteville, AR 72701
    United States
    479.287.4082

Portfolio

Key clients: 
  • General Electric
  • Coca Cola
  • Tyson
  • The Mars Agency
  • Moz
  • Expedia
  • Demandbase
  • Netsuite
  • The Economist

Tyson - Hunger Relief

GE - Power and Water

Reviews

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Video Production for Research and Methodologies Firm

"Explainify made us feel very much a part of the process."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Explainify produced an animated 30-second explainer video and a longer video with client and employee interviews. Using the client's script, they provided all video services from music and makeup to cameras, lighting, and backend development.

The Reviewer
 
51-200 Employees
 
Fayetteville, Arkansas
Rick West
Founder, Field Agent
 
Verified
The Review
Feedback summary: 

Explainify's videos are professional, mature, and deliver an enduring message for the company. They offered a unique perspective to the project and encouraged the client's creative input. They are highly recommended.

BACKGROUND

Please describe your organization.

Field Agent is a mobile research company that uses crowdsourcing and technology to capture data in the United States, as well as six other countries across the globe.

What is your position?

I am the CEO and Cofounder.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Explainify?

When we approached Explainify, we were hoping to have them support us to produce a video that would help our clients understand how to use our technology to provide a solution to a problem. Explainify came alongside us and really helped tell our story - not only how we work but more importantly, how we provide solutions.

SOLUTION

Please describe the scope of their involvement in greater detail.

We've had two interactions with Explainify. The first was a 30-second video that explained what we do.

The second interaction was much broader because we wanted to have our clients appear in the video. We interviewed our clients and employees and then put the video together. Explainify did the voiceovers, music, make-up, set up the surroundings, brought in the cameras, and made sure lighting was right. Then, they did all the backend development. The only thing we did was provide a script.

How did you come to work with Explainify?

We're in Northwest Arkansas, and we were looking for opportunities to do some video production. We found Explainify by word of mouth.

Could you provide a sense of the size of this initiative in financial terms?

The first project was under $5,000. The other was between $10,000 and $15,000.

What is the status of this engagement?

Both projects are completed. If you go to our website today, you'll see both of the animated 30-second clips we did. Additionally, you'll see the client reel, which has both a long version (about three and a half minutes) and a short version (about a minute and a half).

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

They helped us grow up. We can do a video on our own for little money that looks fun and campy, but turns out kind of “YouTube-ish”. We went from being “YouTube-ish” to having a quality video with Explainify.

Our clients range from small do-it-yourself people to Fortune 100 companies, and so the product needed to project not only a cool tech vibe but also maturity, from a client standpoint. As our brand, website, and marketing grew up, Explainify was able to make sure that the video messaging grew up with us.

How did Explainify perform from a project management standpoint?

Fantastic! I'll use Eric (the CEO) as an example. He had a couple of folks working with him, but I appreciate the fact that he stuck with the project himself throughout its duration. His hands were on the project from beginning to end. He did a nice job managing deadlines for us, and all in all, it was a very smooth execution.

What distinguishes Explainify from other providers?

Explainify came out with a totally different perspective than what you get with most video production agencies. Often agencies will tell you how the project will turn out. Explainify made us feel very much a part of the process. They allowed us to have more creative license than other firms. Some firms like to control the creative process and script. While they helped write it and laid things out, they didn't put a lot of pressure on us to acquiesce to what they were trying to do, and I really appreciated that. Whilst their expertise was important, they weren’t really trying to put us in their box.

Is there anything Explainify could have improved or done differently?

The whole process was very straightforward. If I'd used other firms, I'd have some good feedback for them, but all in all, it turned out really well. I was pleasantly surprised it was as easy as it was.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    For a larger project, there are multiple clients and locations, so we had some ebbs and flows but they still did a nice job.
  • 4.5 Cost
    Value / within estimates
    I'm a small business and I would have loved to have paid less. They were mid to upper range, but you get what you pay for. I was happy with the price.
  • 5.0 Quality
    Service & deliverables
    From an editing standpoint, it was a really high-quality product. I've worked with a number of video production agencies, and I thought they did a great job.
  • 5.0 NPS
    Willing to refer
    I've recommended them to several folks and will happily continue to do so.

Video Production Work for Social Media Marketing Firm

"I'm very confident in their ability to execute."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2012 - Ongoing
Project summary: 

Explainify has been partnering with the client's marketing department for several years to better convey their message. The engagement began with an initial video and has continued with additional video projects and consulting services.

The Reviewer
 
51-200 Employees
 
Bentonville, Arkansas
Mailena Urso
VP of Marketing, Collective Bias
 
Verified
The Review
Feedback summary: 

Explainify's videos have garnered top shopper marketing awards, are now used on the client's homepage, and have been used for sales pitches. Explainify has been very responsive, accessible, and produces high-quality work.

BACKGROUND

Please describe your organization.

Collective Bias is a content marketing company that creates social content for brands and retailers through a community that consists of bloggers and platform-specific influencers like Instagrammers and YouTubers.

What is your position?

I’m the Vice President of Marketing and Communications.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Explainify?

We first started working with Explainify three or four years ago, when the marketing department started here at Collective Bias. One of the first challenges we came to Explainify with was to help us tell our story better.

SOLUTION

Please describe the scope of their involvement in greater detail.

They were very in-depth. At first, they listened to how we tell our story and wrote a script from that. We realized that because we were so personally invested into our company, weren’t able to simplify the message. Explainify was able to simplify our message, and then we discussed how we wanted the video to look. After that, they created the storyboard, animation, and made necessary revisions.

How did you come to work with Explainify?

Our founder was part of the entrepreneur community here in Northwest Arkansas and had been connected with Eric, the Chief Executive Officer at Explainify. It's a small community, so she connected us and we ended up working together.

Could you provide a sense of the size of this initiative in financial terms?

For each project, it ranged from $1,000 to $10,000.

What is the status of this engagement?

The projects have been completed but we keep in contact because we're doing more video projects. I treat our relationship as a partnership because they're helping us think through things.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The videos they’ve created for us have been used on our website’s home page. They've been used in our sales pitches as well, and that has been very helpful. We won an Effie, one of the top shopper marketing awards, for one of our case studies that they turned into a video.

How did Explainify perform from a project management standpoint?

Their project management was great. The whole process and experience was great for us. Explainify is there every step of the way. If we have questions or want to change something, they’re always available. I'm very confident in their ability to execute.

What distinguishes Explainify from other providers?

We like the fact that they're local, produce good-quality work, and are willing to go above and beyond with anything.

We moved into a new office a couple of years ago and we wanted to outfit one of our spaces with a video studio because we wanted to get into more video content marketing. They helped us equip that studio and worked with us on how things should be set up, what equipment to purchase, and just consulted us along the way. That's not something many companies provide.

Is there anything Explainify could have improved or done differently?

Everything they do for us is pretty top notch. The only thing that I would like is lower price points for projects that don't take as much time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Video Development for Agriculture Company

"There was never a moment ... that the expectations that we set out from the beginning were not met."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Explainify developed four explainer videos and an email campaign to improve the client's sales cycle. They conducted thorough market and customer research to understand the client's brand and product.

The Reviewer
 
11-50 Employees
 
Springfield, Missouri
Dustin Dover
COO, Renew Biomass
 
Verified
The Review
Feedback summary: 

The project is nearing completion ahead of schedule, and the client has high praises for Explainify's attention to detail, timeliness, and team atmosphere. They clearly communicated expectations and made the client's priorities their own.

BACKGROUND

Please describe your organization.

We’re Renew Biomass, a vertically integrated, agricultural-based business that works with local farmers to grow a dedicated crop that we harvest, transport, and store, and then market as our brand.

What is your position?

I’m the Chief Operating Officer for Renew Biomass.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Explainify?

Our challenge was our sales funnel and sales time. Our sales deck was creating a sales cycle of multiple months, and our goal was to shorten that sales cycle.

SOLUTION

Please describe the scope of their involvement in greater detail.

We contacted Explainify, and they started by doing some market research, to understand our brand and product, both of which are very important to us. From there, they did targeted research on our customers. We’re business-to-business based, so they talked to our customers about what it takes to consider new products and what things matter to them.

How did you come to work with Explainify?

We found them through a lot of research, believe it or not. We interviewed quite a few different video production companies. Due to the quality of Explainify’s work in animation and general video production, it was an easy decision.

Could you provide a sense of the size of this initiative in financial terms?

We would be in the $10,000 to $50,000 range.

What is the status of this engagement?

This engagement was multiple videos, four videos and an email campaign. It is all set to roll out next week, so I would say we’re at the 95% mark.

RESULTS & FEEDBACK

How did Explainify perform from a project management standpoint?

Explainify's focus to detail and timeliness has been above and beyond. I would say they’re a bright shining star, their team, communication, the programs they have in place, and the timeline that was set were all great. There was never a moment that we were behind time, or that the expectations that we set out from the beginning were not met.

What distinguishes Explainify from other providers?

One is the clear communication of expectations and then sticking to them. Something that we weren’t anticipating was the market focus that we got. They called potential customers, to look at what things they consider when bringing in a new vendor like ourselves. Explainify did this so that they could cater our story to their specific needs. They really focused on two pieces that were important to us, our business and what our customers need, They then tried to marry the two to work together.

Is there anything Explainify could have improved or done differently?

I feel like I should have something, but I don’t. To be quite honest with you, we weren’t scheduled to be done until April 1, and we’re almost done already. They finished early and on budget, two things that are important to us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to three other business associates that we work with.