LiFi Media Production, LLC

I am the HR Brand Specialist, Content Marketing SaaS Firm of Semrush

We are an online visibility management and content marketing SaaS platform.

• Film our subjects to our liking
• Edit and produce the videos to match our vision

Online Search

High ratings, Close to my geographic location, Great culture fit, Good value for cost

2-5 Employees

Email or Messaging App

We wanted to create 3 videos for executives at our company. Each exec was to be filmed in a single hour time slot, with their final video being edited down to around 2-3 minutes. There were examples and graphics that we had to make this job a little bit easier and more cohesive across what we already had, and what we needed. We needed makeup, set selection and shot framing, production, and editing. The key deliverables were 3 edited video interviews using our in-house graphics and animations.

• Communication
• Video/vision progress

Mike was amazing. All deliverables were created in a timely manner, despite delays on my end (as the client). Any changes we had were implemented in a reasonable amount of time with great communication. This included communication on any changes, delays, difficulties, etc. Mike was able to accommodate any changes or requests that we had during the project.

- Great value for what we paid. - Amazing communication, easy to speak to - Personable - Dedicated - Knowledgable - Had the ability to get the job done right, even when there were unexpected difficulties on our end.

None - I think everything was outstanding

Introduce your business and what you do there.

I’m the president of a full-service custom sign manufacturing company. We produce exterior and interior signs.

What challenge were you trying to address with LiFi Media Production, LLC?

We wanted to create a promotional video to showcase who we are as a company and our capabilities. The second purpose was to attract potential employees by our broad range of services and company skills.

What was the scope of their involvement?

LiFi Media Production came to the office and interviewed a lot of the key staff, including management people. They filmed our manufacturing team on the manufacturing floor to showcase all our capabilities and state-of-the-art equipment. Also, they shot our outside crews and installation teams. They provided their own equipment and set up an interview studio in our conference room.

Initially, we gave them our list of ideas. We collaborated with them and went back and forth to pick the best features for the film. As professionals, they made recommendations about the things we wanted that our potential clients wouldn’t understand. The team guided us through the process and handled the video editing and audio mixing.

What is the team composition?

We worked primarily with Mike (Owner). Additionally, there was another person dealing with the contracting and billing.

How did you come to work with LiFi Media Production, LLC?

We were looking for a new electrical company to partner with and found someone. We saw their video and were so impressed with it that we ended up hiring that company. Then, we reached out and asked them who did their video. We looked at LiFi Media Production’s portfolio, and it was in the direction we wanted to take. Ultimately, their proposal was professional and easy to understand, and their pricing was competitive, so we got two valued partners through the process.

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

We started working with them in May 2022. However, we had scheduling conflicts, so we weren’t able to film until August 2022. The final cut was delivered in November 2022.

What evidence can you share that demonstrates the impact of the engagement?

We haven’t released the video; we just got the final cut. However, they were clear on what they were doing; we were a 100% satisfied.

How did LiFi Media Production, LLC perform from a project management standpoint?

They were prompt and quick to respond. Whenever we had to talk about something, they were available. All in all, the communication far exceeded our expectations.

What did you find most impressive about them?

The team was passionate, and the hands-on approach they had for everything was very impressive. We could tell that they love what they do, and they did and excellent job.

Are there any areas they could improve?

No, there wasn’t anything to improve.

Do you have any advice for potential customers?

My advice is to trust their judgment. Come to the table with your requirements and be honest with them about your expectations. Then, let their experience guide you through the process.

Please describe your company and your position there.

I am the account manager in New England for JJ Kane Auctioneers. A national asset disposal solution for major utilities, contractors, tree care companies, and more. My job is to find and engage new customers and help them bring assets to auction.

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We hired LiFi the help us generate interest and excitement for our quarterly regional events in Shrewsbury, MA. Our goals were to increase brand recognition, website traffic, and new buyers and sellers.

How did you select this vendor and what were the deciding factors?

We found LiFi through Thumbtack and started discussing with them about how we can achieve our goals. The deciding factor was their quick and clear communication and unrelenting expertise in aerial and ground based video production.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It was really simple, aside from our goals we didn’t have to provide much direction. They knew what to film and when to film it. Once the filming was completed it was a matter of days before we had a draft to review. With a couple of tweaks the video was perfect.

Who did you work with and what was the feedback process like?

We worked with the videographer, he was friendly and engaging. The owner of the company handled all of the administrative work and it was very straightforward.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 142% increase in new bidder registration and have been able to provide our sellers a ROA of more than 200% versus pre-COVID returns.

Describe their project management style, including communication tools and timeliness.

We communicated mostly through email and text messages. If they couldn’t answer our questions right away they responded letting us know they would be back in touch soon, and they followed up on that promise. Their invoicing was through QuickBooks which was convenient because we use the same system.

What did you find most impressive or unique about this company?

The most impressive part of this company is the quality and emotion portrayed through the videos. The creativity is unlike any I’ve ever seen.

Are there any areas for improvement or something they could have done differently?

Nothing that we can think of, the whole team is great

Please describe your company and your position there.

I'm a Positive Psychology Life Coach who helps women use research backed tools to create more joy, ease and resilience in their life. I run group coaching, corporate workshops and worldwide retreats.

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

I was looking to create a branding video that clearly communicated my message in a professional way.

How did you select this vendor and what were the deciding factors?

I was looking for a video company that created professional videos that look appealing and someone easy to work with.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a discovery call to talk about the project and another to set up the details of the shooting. Mike at Lifi was very responsive to my texts and was easy to work with.

Who did you work with and what was the feedback process like?

I worked with Mike who promptly produced an edited video from the video footage. I worked with him to make some minor edits which he turned around very quickly.

Can you share any outcomes from the project that demonstrate progress or success?

I received positive feedback on the video from my current clients. I was able to upload it easily to my website and use on social media platforms.

Describe their project management style, including communication tools and timeliness.

Mike is professional, personable and easy going. He responds quickly is open to feedback.

What did you find most impressive or unique about this company?

Their turnaround time and quality end product were impressive.

Are there any areas for improvement or something they could have done differently?

Perhaps a few more pre-production inquiries as to what I was important to capture on video, especially for testimonial videos.

Please describe your company and your position there.

I'm the CEO of a branding, positioning, and marketing strategy firm. We are a nationally recognized, well-respected firm in the B2B industry.

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We have worked with LiFi Productions on a number of projects that ranged from lifestyle videos, social media clips to a CEO corporate message. Our experience was fantastic; Mike was professional, prompt and always responsive to our needs. He worked with us to achieve our desired objectives and helped to produce a high-quality, well-received set of videos for our clients. I would highly recommend them. LiFi handled not only the tactical tasks but also had an excellent grasp of the overall project. We were very pleased with the final product.

How did you select this vendor and what were the deciding factors?

We wanted to work with a local video production company. Having worked professionally on both sides of this industry, we always look for authentic and honest people who have a clear understanding. We could easily connect with, solve problems with, and succeed with the LiFi team.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

LiFi Media Production made the process simple by breaking it down into three phases. Pre-Production

• Define goals and objectives
• Develop main message
• Identify additional callouts
• Collaborate with script development
• Draft and review storyboard
• Review and select on-screen talent
• Location scouting
• Production scheduling
• Sourcing and hiring crew members

Production (Principal Photography)

• Direct and guide crew members
• Build and block filming set
• Supervise proper light management
• Record high-quality audio
• Direct cinematic composure and framing
• Direct and coach on-screen talent
• Demand absolute on-set safety
• Manage production schedule to stay on-time

Post-Production

• Editing footage down to pre-selected video length
• Adding background music bed and syncing audio
• Color grading video to match the brand and/or mood
• Addition of motion graphics, visual effects, and sound effects
• Leveraging stock footage for added impact
• Providing multiple drafts for review and revisions
• Delivering final video in multiple lengths, aspect ratios, and desired formats

Who did you work with and what was the feedback process like?

We worked with Mike, the owner and lead videographer. Mike provided great insight into what lighting, camera angles, and composition would deliver the best images for our clients. He also helped coach our clients on how to feel comfortable on camera and did a great job capturing natural and organic responses. Our clients had numerous revision requests outside of the standard scope of work. Mike and his team were very responsive and were able to turn around the revisions in a short period of time so that we were able to meet our submission deadline.

Can you share any outcomes from the project that demonstrate progress or success?

Our clients have been pleased with the quality and turnaround time that we have been able to deliver video production solutions to their businesses. We expect to see an increased demand for video production from our new and existing clients. We plan to establish a mutual partnership and leverage LiFi Media Production to help further expand our services and drive sustainable and continued customer success.

Describe their project management style, including communication tools and timeliness.

Communication with Mike was simple, he was very responsive by phone, text, and email. The videos were delivered on a hosting platform that allows us to apply timestamped comments for review and edits. Even though our client had numerous edit requests, Mike was able to make them quickly and accurately.

What did you find most impressive or unique about this company?

Most creatives struggle communicating clearly and with many aspects of running a business, but Mike is different than most. Mike holds a bachelor’s degree in Business Management and has over 15 years’ experience building and leading teams. As a business owner first, he has a clear advantage in interacting with clients, keeping on schedule, placing an emphasis on customer satisfaction, and delivering on expectations.

Are there any areas for improvement or something they could have done differently?

While every business has areas where improvement is possible, we haven’t observed any shortcomings with LiFi Media Production. If anything we would like to see LiFi Media Production scale up and offer more services in the media creation segment as well as be able to handle more projects at once.

Please describe your company and your position there.

I am the keyboard player and band director for Skinny Tie Revival. We are an 80s New Wave tribute band playing quality venues, corporate events and private parties throughout New England.

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We hired LiFi Media Productions to film and edit a promotional music video of our band. This was shot live and included sync'ing recorded music from the band.

How did you select this vendor and what were the deciding factors?

I found Mike and his company through Thumb Tack and interviewed several candidates. Mike was the most knowledgeable with actual production work and was also a fellow musician.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We recorded our music in a live studio. Then we scheduled two sessions with Mike filming us multiple times, multiple angles, etc. Mike edited several hours of video into a 3 minute promotional video featuring the very best segments of multiple songs. He put in a ton of work and involved us in the editing process.

Who did you work with and what was the feedback process like?

Mike - owner. He always got right back to me and his turnaround time on draft videos and the final project was super fast. Highly recommend him.

Can you share any outcomes from the project that demonstrate progress or success?

I posted one of his draft videos on a gig search engine we use. Within a few days we had a booking for a major corporate event. You can't get any better than that!

Describe their project management style, including communication tools and timeliness.

Mike was easy to speak with. We texted, emailed, and spoke live on the phone multiple times. Response time was exceptionally good.

What did you find most impressive or unique about this company?

Mike is a musician and toured with a band in his past. All of us in the band instantly connected with him. He is very easy to work with and made us feel at ease through the entire process.

Are there any areas for improvement or something they could have done differently?

There isn't much LiFi Media can improve on. I plan to hire them for a couple of live concerts down the road.

Please describe your company and your position there.

I am the Director of Business Development at Spark Electrician Services LLC. We are an Electrical Company out of Londonderry NH

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We hired Lifi to create video content for our social media platforms and website. It is very hard to find a Company with as much dedication and communication as Lifi Media.

How did you select this vendor and what were the deciding factors?

Mike was very personable and engaged. He listened to all of our needs and worked with us for the best possible solution. It is very easy to work with Mike from Lifi.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Mike and I would communicate and meet to discuss the content of the video we wanted to create. Then we would create a strategy and schedule the shoot. Mike from Lifi Media is very creative and professional.

Who did you work with and what was the feedback process like?

We work directly with Mike from Lifi Media. Mike always listened to our needs and gives positive motivating ideas to make the video creative.

Can you share any outcomes from the project that demonstrate progress or success?

Our videos have created a buzz in our community. Many people comment on the quality of the video production. We have gained followers and leads from social media.

Describe their project management style, including communication tools and timeliness.

Mike worked with our timeline and made it work with his schedule. Early morning and evenings. We would text/call/email when ever we needed to touch base. Very easy to reach Mike even after hours.

What did you find most impressive or unique about this company?

Mike's creativity and patience. He doesn't cut corners to hurry up the video shoot. He takes his time to make sure it's perfect.

Are there any areas for improvement or something they could have done differently?

Not at all. We have been very pleased with the work Mike from Lifi Media has put out for pur business. Customers love the content and it has been a very easy process with little to no interruption to our daily goals.

Please describe your company and your position there.

I’m the owner of 7th Level Media and we are a local website design agency who have been looking for experienced photography and videography to help our clients.

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

Our website design agency needed a top end photographer and videographer to help us create beautiful images for our clients websites.

How did you select this vendor and what were the deciding factors?

Mike and are apart of a couple of local business Facebook groups and I’ve seen his work over the years. We recently built his website and over this period of time I got to know him more and see more of his work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Mike helped us out with great videos that we can use throughout the clients websites as well as social media.

Who did you work with and what was the feedback process like?

We worked with a local electrician and the photos and videos that Mike produced for them blew them away!

Can you share any outcomes from the project that demonstrate progress or success?

The videos and photos he took for our clients went above and beyond anything that we thought would happen. He made the client incredibly happy.

Describe their project management style, including communication tools and timeliness.

Mike always has great communication with us. So much so that we trust him enough to have 1 on 1 conversations with our clients and trust him to deliver his side of the projects on time.

What did you find most impressive or unique about this company?

The work that they did was top-notch, and their passion for their work was amazing.

Are there any areas for improvement or something they could have done differently?

None that I’ve seen

Please describe your company and your position there.

I am the owner/operator of a small, locally-owned Pest control company.

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

My goal was to have an eye-catching promotional video to allow potential clients to “get to know me” on the homepage of my website.

How did you select this vendor and what were the deciding factors?

I was in contact with a few other local video production companies, but as soon as I came into contact with LiFi I knew that they were the obvious choice. I had no idea what I wanted to do or say in the video, but mine was able to steer me in the right direction. We came out with a video that has brought in new customers consistently throughout the year.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began with a phone consultation, in which we discussed some potential ideas for the video. We each took a few days to brainstorm some ideas, and then did a second phone call prior to filming. We filmed the video in about 4 hours. Mike immediately got to work on editing the video and had a rough edit of the video that same night! From there, Mike was in communication about what I liked in the video, and what I wanted to change. We finalized the last details with a video conference and the video was fully completed in a short timeframe, approximately a week.

Who did you work with and what was the feedback process like?

I worked with Mike. His communication was excellent and he did a wonderful job directing the project, while making sure my wants/needs were being kept as his top priority.

Can you share any outcomes from the project that demonstrate progress or success?

This video helped me take my new business from 0 customers to over 500 in my first year. Without this video being at the forefront of my website, I am certain that the phone calls would not have came in as fast as they did!

Describe their project management style, including communication tools and timeliness.

Mike was a wonderful communicator and also helped coach me through “awkward” scenes (talking about myself and my business on camera… it was challenging!) I really can’t say enough good things about him and his company.

What did you find most impressive or unique about this company?

The most impressive thing was their responsiveness and the final product.

Are there any areas for improvement or something they could have done differently?

No areas of improvement needed. He is a true professional.

Introduce your business and what you do there.

I’m the owner of J. Messina Stump Grinding & Crane Service in New Hampshire. We provide grinding and crane services to the surrounding areas. 

We have a stump grinding division that grinds tree stumps left behind from tree removal operations. We have three machines, and we do a tremendous amount of work for other tree services. Additionally, we do a lot of construction projects with our crane services.

What challenge were you trying to address with LiFi Media Production, LLC?

We were looking to get video exposure on social media as a marketing tool. We wanted a video that people could watch to get all the information about our company in one minute.

What was the scope of their involvement?

LiFi Media Production came out, shot a video of us grinding stumps, and then they edited it down to one minute. They used many different shots and added a voiceover that details our company, its professionalism, and our services.

They also made a video for our crane service. It was the same process — they came out for the day, took videos, short clips, and pictures, and edited it down.

What is the team composition?

I’ve only dealt with the owner. He has advised us through the whole process, sending us their ideas to get our feedback.

How did you come to work with LiFi Media Production, LLC?

The person who does our website referred them. It turned out that they were a couple of towns over, so it was very close. We reached out to them and set it all up. After hashing out some logistics, LiFI Media Production showed up and did exactly what they’d said they’d do.

How much have you invested with them?

We’ve spent between $2,500–$3,000.

What is the status of this engagement?

We did the first video in June 2021, and the most recent one was in October. Our relationship is ongoing; they’ve even taken a few other projects for companies closely related to us.

What evidence can you share that demonstrates the impact of the engagement?

The final product came out great; the videos speak for themselves. It’s hard to say, but they’ve paid themselves 10 times over. Both videos are on our website, and we have a high success rate with our vetting and quotation processes. Moreover, we’ve had nothing but compliments from everybody who’s seen them.

How did LiFi Media Production, LLC perform from a project management standpoint?

Since it’s difficult to get a hold of me, our communication has been through email and text messages. We’ve gone back and forth texting and hashing out details until 10:00 p.m. so they can deliver appropriately. Overall, it’s been easy to work with them. When I have questions, I can call them, and they answer.

What did you find most impressive about them?

They provide very personal care, and it’s easy to deal with them on a personal level. I like dealing with local people because I know where to find them if something ever happens. Business hours and formalities are professional, but it’s great to reach somebody directly. Moreover, dealing with the owner makes it easier because I don’t have to deal with intermediaries.

Are there any areas they could improve?

I don’t think there’s anything. They’ve taken care of everything.

Do you have any advice for potential customers?

If you’re going to shoot a job, make sure it’s the right job because their footage is only as good as what you’re providing. On the other hand, LiFi Media Production can make an ordinary day look exciting and sell with it. They handle all that; you don’t have to tell them what to do.