LiFi Media Production, LLC

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of AEMC Instruments

Describe what your company does in a single sentence.

Chauvin Arnoux®, Inc. d.b.a. AEMC® Instruments manufactures test and measurement instruments for electrical, thermal, and energy management for the industrial, commercial, and utility marketplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LiFi Media Production, LLC to accomplish?

• Shoot footage for multiple videos
• Edit video and audio files
• Add additional graphics and messages to complete the quality of a video

SOLUTION

How did you find LiFi Media Production, LLC?

Online Search

Why did you select LiFi Media Production, LLC over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from LiFi Media Production, LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ground Resistance Testing Video: 

• Objective: To create an informative video demonstrating proper ground resistance testing procedures. 
• Scope: Overview of the importance of ground resistance testing. Demonstration of equipment setup and usage. Common challenges and troubleshooting tips. Compliance with relevant standards and safety guidelines. 

New Product Introduction Video: 

• Objective: To showcase a new product and its features in a comprehensive and engaging manner. 
• Scope: Introduction to the new product and its specifications. In-depth explanation of key features and functionalities. Practical demonstrations highlighting the product's benefits. Customer testimonials, if available. 

Power Quality Load Study Video: 

• Objective: To educate viewers on conducting a power quality load study for optimal electrical system performance. 
• Scope: Explanation of power quality and its impact on electrical systems. Overview of load study objectives and benefits. Step-by-step guide to conducting a power quality load study. Analysis of study results and recommended actions for improvement. 

Project Deliverables: 

• Ground Resistance Testing Video Edited video with clear audio and visuals. 
• Supplementary documentation summarizing key points. 
• New Product Introduction Video 
• Polished video showcasing the new product. 
• Supporting materials such as brochures or spec sheets. 
• Power Quality Load Study Video 
• Professionally produced video with relevant visuals and explanations. 
• Additional resources, such as a guide or checklist for conducting load studies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ensure that the video maintains an average watch time of at least 70% throughout its duration. Track a 20% increase in website visits and interactions related to the new product during the video's promotional period. Demonstrate a 10% increase in inquiries for consultation or further information on power quality load studies within the following three months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management style during shooting the footage was somewhat lax and we found satisfaction in the flexibility it afforded. This approach allowed for creativity and adaptability in addressing unexpected challenges. Although unconventional, it enabled the team to maintain a dynamic workflow and meet project goals effectively. Mike was great at providing timely responses, edits and final deliverables. Any delays in the timeline was due to our resources and their travel and priority conflicts.

What was your primary form of communication with LiFi Media Production, LLC?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with the timeliness exhibited in both responses and deliverables provided. Mike's efficiency and punctuality showcased a commendable commitment to deadlines. Furthermore, his easy-going style throughout the process fostered a positive and collaborative working environment. It is truly refreshing to work with someone who not only delivers on time but does so with a relaxed and approachable demeanor.

Are there any areas for improvement or something LiFi Media Production, LLC could have done differently?

I can't think of anything I would share that isn't also a reflection of improvements on our end. Mike did a great job working with us!

BACKGROUND

Please describe your company and position.

I am an Executive at Relief Recovery Center

Describe what your company does in a single sentence.

Relief Recovery Center is an outpatient treatment center for adults who struggle with substance and alcohol misuse.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LiFi Media Production, LLC to accomplish?

• Videography
• Infomercial
• Story telling

SOLUTION

How did you find LiFi Media Production, LLC?

Online Search

Why did you select LiFi Media Production, LLC over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

What was the size of LiFi Media Production, LLC’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Videography
• video editing
• custom content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Yes - Mike met all weekly goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was also a strong suit for Mike. He was responsive to our needs, kept us updated throughout the process, and was always available to answer any questions we had. 

What was your primary form of communication with LiFi Media Production, LLC?

Virtual Meeting

What did you find most impressive or unique about this company?

I recently hired Mike to create a promotional video for our business, and I am thrilled with the results. From the initial consultation to the final product delivery, he was professional, friendly, and extremely knowledgeable. The video he created for us was visually stunning and captured the essence of our brand perfectly. He took time to understand our business, and the result was an engaging and informative video. In terms of technical skills, Mike is a master of his craft.

He successfully blended different shots, used creative camera angles, and incorporated music to create a polished final product. His editing skills are exceptional, and he was able to make tweaks and adjustments until we were completely satisfied with the final product. 

Are there any areas for improvement or something LiFi Media Production, LLC could have done differently?

Overall, I would highly recommend Mike to anyone looking for a talented and professional videographer. He exceeded our expectations, and we look forward to working with him again in the future.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a full-service custom sign manufacturing company. We produce exterior and interior signs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LiFi Media Production, LLC?

We wanted to create a promotional video to showcase who we are as a company and our capabilities. The second purpose was to attract potential employees by our broad range of services and company skills.

SOLUTION

What was the scope of their involvement?

LiFi Media Production came to the office and interviewed a lot of the key staff, including management people. They filmed our manufacturing team on the manufacturing floor to showcase all our capabilities and state-of-the-art equipment. Also, they shot our outside crews and installation teams. They provided their own equipment and set up an interview studio in our conference room.

Initially, we gave them our list of ideas. We collaborated with them and went back and forth to pick the best features for the film. As professionals, they made recommendations about the things we wanted that our potential clients wouldn’t understand. The team guided us through the process and handled the video editing and audio mixing.

What is the team composition?

We worked primarily with Mike (Owner). Additionally, there was another person dealing with the contracting and billing.

How did you come to work with LiFi Media Production, LLC?

We were looking for a new electrical company to partner with and found someone. We saw their video and were so impressed with it that we ended up hiring that company. Then, we reached out and asked them who did their video. We looked at LiFi Media Production’s portfolio, and it was in the direction we wanted to take. Ultimately, their proposal was professional and easy to understand, and their pricing was competitive, so we got two valued partners through the process.

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

We started working with them in May 2022. However, we had scheduling conflicts, so we weren’t able to film until August 2022. The final cut was delivered in November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t released the video; we just got the final cut. However, they were clear on what they were doing; we were a 100% satisfied.

How did LiFi Media Production, LLC perform from a project management standpoint?

They were prompt and quick to respond. Whenever we had to talk about something, they were available. All in all, the communication far exceeded our expectations.

What did you find most impressive about them?

The team was passionate, and the hands-on approach they had for everything was very impressive. We could tell that they love what they do, and they did and excellent job.

Are there any areas they could improve?

No, there wasn’t anything to improve.

Do you have any advice for potential customers?

My advice is to trust their judgment. Come to the table with your requirements and be honest with them about your expectations. Then, let their experience guide you through the process.

BACKGROUND

Please describe your company and your position there.

I am the account manager in New England for JJ Kane Auctioneers. A national asset disposal solution for major utilities, contractors, tree care companies, and more. My job is to find and engage new customers and help them bring assets to auction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We hired LiFi the help us generate interest and excitement for our quarterly regional events in Shrewsbury, MA. Our goals were to increase brand recognition, website traffic, and new buyers and sellers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found LiFi through Thumbtack and started discussing with them about how we can achieve our goals. The deciding factor was their quick and clear communication and unrelenting expertise in aerial and ground based video production.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It was really simple, aside from our goals we didn’t have to provide much direction. They knew what to film and when to film it. Once the filming was completed it was a matter of days before we had a draft to review. With a couple of tweaks the video was perfect.

Who did you work with and what was the feedback process like?

We worked with the videographer, he was friendly and engaging. The owner of the company handled all of the administrative work and it was very straightforward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 142% increase in new bidder registration and have been able to provide our sellers a ROA of more than 200% versus pre-COVID returns.

Describe their project management style, including communication tools and timeliness.

We communicated mostly through email and text messages. If they couldn’t answer our questions right away they responded letting us know they would be back in touch soon, and they followed up on that promise. Their invoicing was through QuickBooks which was convenient because we use the same system.

What did you find most impressive or unique about this company?

The most impressive part of this company is the quality and emotion portrayed through the videos. The creativity is unlike any I’ve ever seen.

Are there any areas for improvement or something they could have done differently?

Nothing that we can think of, the whole team is great

BACKGROUND

Please describe your company and your position there.

I'm a Positive Psychology Life Coach who helps women use research backed tools to create more joy, ease and resilience in their life. I run group coaching, corporate workshops and worldwide retreats.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

I was looking to create a branding video that clearly communicated my message in a professional way.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was looking for a video company that created professional videos that look appealing and someone easy to work with.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a discovery call to talk about the project and another to set up the details of the shooting. Mike at Lifi was very responsive to my texts and was easy to work with.

Who did you work with and what was the feedback process like?

I worked with Mike who promptly produced an edited video from the video footage. I worked with him to make some minor edits which he turned around very quickly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I received positive feedback on the video from my current clients. I was able to upload it easily to my website and use on social media platforms.

Describe their project management style, including communication tools and timeliness.

Mike is professional, personable and easy going. He responds quickly is open to feedback.

What did you find most impressive or unique about this company?

Their turnaround time and quality end product were impressive.

Are there any areas for improvement or something they could have done differently?

Perhaps a few more pre-production inquiries as to what I was important to capture on video, especially for testimonial videos.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a branding, positioning, and marketing strategy firm. We are a nationally recognized, well-respected firm in the B2B industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We have worked with LiFi Productions on a number of projects that ranged from lifestyle videos, social media clips to a CEO corporate message. Our experience was fantastic; Mike was professional, prompt and always responsive to our needs. He worked with us to achieve our desired objectives and helped to produce a high-quality, well-received set of videos for our clients. I would highly recommend them. LiFi handled not only the tactical tasks but also had an excellent grasp of the overall project. We were very pleased with the final product.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with a local video production company. Having worked professionally on both sides of this industry, we always look for authentic and honest people who have a clear understanding. We could easily connect with, solve problems with, and succeed with the LiFi team.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

LiFi Media Production made the process simple by breaking it down into three phases. Pre-Production

• Define goals and objectives
• Develop main message
• Identify additional callouts
• Collaborate with script development
• Draft and review storyboard
• Review and select on-screen talent
• Location scouting
• Production scheduling
• Sourcing and hiring crew members

Production (Principal Photography)

• Direct and guide crew members
• Build and block filming set
• Supervise proper light management
• Record high-quality audio
• Direct cinematic composure and framing
• Direct and coach on-screen talent
• Demand absolute on-set safety
• Manage production schedule to stay on-time

Post-Production

• Editing footage down to pre-selected video length
• Adding background music bed and syncing audio
• Color grading video to match the brand and/or mood
• Addition of motion graphics, visual effects, and sound effects
• Leveraging stock footage for added impact
• Providing multiple drafts for review and revisions
• Delivering final video in multiple lengths, aspect ratios, and desired formats

Who did you work with and what was the feedback process like?

We worked with Mike, the owner and lead videographer. Mike provided great insight into what lighting, camera angles, and composition would deliver the best images for our clients. He also helped coach our clients on how to feel comfortable on camera and did a great job capturing natural and organic responses. Our clients had numerous revision requests outside of the standard scope of work. Mike and his team were very responsive and were able to turn around the revisions in a short period of time so that we were able to meet our submission deadline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients have been pleased with the quality and turnaround time that we have been able to deliver video production solutions to their businesses. We expect to see an increased demand for video production from our new and existing clients. We plan to establish a mutual partnership and leverage LiFi Media Production to help further expand our services and drive sustainable and continued customer success.

Describe their project management style, including communication tools and timeliness.

Communication with Mike was simple, he was very responsive by phone, text, and email. The videos were delivered on a hosting platform that allows us to apply timestamped comments for review and edits. Even though our client had numerous edit requests, Mike was able to make them quickly and accurately.

What did you find most impressive or unique about this company?

Most creatives struggle communicating clearly and with many aspects of running a business, but Mike is different than most. Mike holds a bachelor’s degree in Business Management and has over 15 years’ experience building and leading teams. As a business owner first, he has a clear advantage in interacting with clients, keeping on schedule, placing an emphasis on customer satisfaction, and delivering on expectations.

Are there any areas for improvement or something they could have done differently?

While every business has areas where improvement is possible, we haven’t observed any shortcomings with LiFi Media Production. If anything we would like to see LiFi Media Production scale up and offer more services in the media creation segment as well as be able to handle more projects at once.

BACKGROUND

Please describe your company and your position there.

I am the keyboard player and band director for Skinny Tie Revival. We are an 80s New Wave tribute band playing quality venues, corporate events and private parties throughout New England.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We hired LiFi Media Productions to film and edit a promotional music video of our band. This was shot live and included sync'ing recorded music from the band.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Mike and his company through Thumb Tack and interviewed several candidates. Mike was the most knowledgeable with actual production work and was also a fellow musician.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We recorded our music in a live studio. Then we scheduled two sessions with Mike filming us multiple times, multiple angles, etc. Mike edited several hours of video into a 3 minute promotional video featuring the very best segments of multiple songs. He put in a ton of work and involved us in the editing process.

Who did you work with and what was the feedback process like?

Mike - owner. He always got right back to me and his turnaround time on draft videos and the final project was super fast. Highly recommend him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I posted one of his draft videos on a gig search engine we use. Within a few days we had a booking for a major corporate event. You can't get any better than that!

Describe their project management style, including communication tools and timeliness.

Mike was easy to speak with. We texted, emailed, and spoke live on the phone multiple times. Response time was exceptionally good.

What did you find most impressive or unique about this company?

Mike is a musician and toured with a band in his past. All of us in the band instantly connected with him. He is very easy to work with and made us feel at ease through the entire process.

Are there any areas for improvement or something they could have done differently?

There isn't much LiFi Media can improve on. I plan to hire them for a couple of live concerts down the road.

BACKGROUND

Please describe your company and your position there.

I am the Director of Business Development at Spark Electrician Services LLC. We are an Electrical Company out of Londonderry NH

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

We hired Lifi to create video content for our social media platforms and website. It is very hard to find a Company with as much dedication and communication as Lifi Media.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mike was very personable and engaged. He listened to all of our needs and worked with us for the best possible solution. It is very easy to work with Mike from Lifi.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Mike and I would communicate and meet to discuss the content of the video we wanted to create. Then we would create a strategy and schedule the shoot. Mike from Lifi Media is very creative and professional.

Who did you work with and what was the feedback process like?

We work directly with Mike from Lifi Media. Mike always listened to our needs and gives positive motivating ideas to make the video creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our videos have created a buzz in our community. Many people comment on the quality of the video production. We have gained followers and leads from social media.

Describe their project management style, including communication tools and timeliness.

Mike worked with our timeline and made it work with his schedule. Early morning and evenings. We would text/call/email when ever we needed to touch base. Very easy to reach Mike even after hours.

What did you find most impressive or unique about this company?

Mike's creativity and patience. He doesn't cut corners to hurry up the video shoot. He takes his time to make sure it's perfect.

Are there any areas for improvement or something they could have done differently?

Not at all. We have been very pleased with the work Mike from Lifi Media has put out for pur business. Customers love the content and it has been a very easy process with little to no interruption to our daily goals.

BACKGROUND

Please describe your company and your position there.

I’m the owner of 7th Level Media and we are a local website design agency who have been looking for experienced photography and videography to help our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LiFi Media Production, LLC, and what were your goals?

Our website design agency needed a top end photographer and videographer to help us create beautiful images for our clients websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mike and are apart of a couple of local business Facebook groups and I’ve seen his work over the years. We recently built his website and over this period of time I got to know him more and see more of his work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Mike helped us out with great videos that we can use throughout the clients websites as well as social media.

Who did you work with and what was the feedback process like?

We worked with a local electrician and the photos and videos that Mike produced for them blew them away!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos and photos he took for our clients went above and beyond anything that we thought would happen. He made the client incredibly happy.

Describe their project management style, including communication tools and timeliness.

Mike always has great communication with us. So much so that we trust him enough to have 1 on 1 conversations with our clients and trust him to deliver his side of the projects on time.

What did you find most impressive or unique about this company?

The work that they did was top-notch, and their passion for their work was amazing.

Are there any areas for improvement or something they could have done differently?

None that I’ve seen