Signature Video Group

Introduce your business and what you do there.

I’m the business development manager for Maple Leaf Foods — one of the major Canadian packing companies.

What challenge were you trying to address with Signature Video Group?

We wanted to create a video that showed our plants’ safety measures to support a re-enlistment package.

What was the scope of their involvement?

We have strict protocols related to employee safety, hygiene, and traceability in our plants. Signature Group helped us show our protocols visually. Their team helped us identify the project’s goal, create scripts, and then produce the video. We created a script similar to our internal protocols, recorded a video of the plant, and recorded a statement from our executives about the importance of protecting our people. Their team flew to shoot the video at the plan and then edited the video. They also translated the video’s narration according to our requirements.

What is the team composition?

We directly worked with four people, including Chris (Creative Director). We also indirectly worked with a video editor and a third-party translator.

How did you come to work with Signature Video Group?

We searched for companies via Google. They had a portfolio of high-quality, engaging videos. I also enjoyed their attitude and approach during our initial Zoom calls. They were friendly and open to brainstorming.

How much have you invested in them?

We invested $70,000 in their services.

What is the status of this engagement?

We worked on this project between July–November 2020. We’re still working with them on other projects, so the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Signature Video created an extremely high-quality video, so we were extremely satisfied. The drone views and views within the plant were beautiful. Their editing was also incredible. Although they weren’t experts, their team was able to clearly show our processes to help our customers understand them. The video was 100% what we required.

Signature Video also built relationships with our people through their approach to the project. They definitely gained our respect.

The speed of their filming was also important. When filming in a manufacturing environment, it’s necessary to take resources away from the actual production, which adds time to the process. Their team quickly filmed the shots and gathered the information necessary to finish the video. They helped us reduce the interruptions on the plant’s floor.

How did Signature Video Group perform from a project management standpoint?

Their team’s available to work with us essentially all the time. They also quickly react to feedback. They’re a hardworking team that gives us detailed answers to our questions very quickly.

During this project, they exceeded our expectations. We set almost impossible timelines. Nevertheless, their team delivered a couple of days before the deadline and implemented all of our last-minute change requests.

What did you find most impressive about them?

Signature Video balanced creativity and efficiency. I wasn’t sure if a video production company could balance their creativity with the efficiency required by the high-speed manufacturing world. I wasn’t certain that their team would know how long to invest in the production process. However, they got to it right away and efficiently filmed the video. Their team knew what we needed from the beginning.

Are there any areas they could improve?

No, Signature Video delivered above our expectations.

Do you have any advice for potential customers?

They are not only honest but also appreciate honesty. We talked about quotes and prices from the moment we reached out to them. Don’t hold your feedback back because they can take it and work with it.

Please describe your company and your position there.

I am the owner of Look Digital Marketing. We work with small businesses on building their online presence through such efforts as Email Marketing, Social Media Marketing & Advertising, Search Engine Marketing, SEO and Websites/Landing pages.

For what projects/services did your company hire Signature Video Group?

We have a great ongoing relationship with SVG. They have helped us in many cases to brand our clients through video. To mention a specific example , SVG created an excellent video for our client No Limit Performance garnering tens of thousands of views for the training company and putting them on the map as a premium company to do business with.

What were your goals for this project?

The goal is always to tell the story of the services our clients provide. From start to finish SVG has been there from story creation to the roll out of the video.

How did you select Signature Video Group?

We have had a relationship with SVG going back to when they first started their business. We have always been amazed at their quality of work.

Describe the video(s) and the process in detail.

SVG created a story board for a basketball training video that depicted the high level of training their clients would get in joining the program. They put together a fantastic team of video professionals to get the job done.

What was your vendors' project management or feedback process?

SVG continually provided feedback as to how to make the experience better and to tell the story the client wanted to portray.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was amazing and our client's business grew exponentially.

How effective was the workflow between your team and theirs?

Constant communication was key and SVG was always their every step of the way.

What did you find most impressive about this company?

It was most impressive the quality of the finished product. It inspired us to use SVG to work with future clients.

Are there any areas for improvement?

We have been pleased with all of the work from SVG.

Please describe your company and your position there.

I am the Senior Director of Marketing at KUBRA, a customer experience management company providing billing, payment, and communication services to the utility, government, and insurance sectors. I oversee planning and execution of marketing activities for the company across North America.

For what projects/services did your company hire Signature Video Group?

Signature Video Group was hired to capture video at our 2019 iConnect conference in Nashville, TN.

What were your goals for this project?

We wanted to capture the spirit of the conference in a video that we could use to market the event in upcoming years and capture keynote presentations to share digitally after the conference. In addition, while our clients were together in one location, we wanted to capture client testimonial videos that could be used as individual case studies and in a "Why KUBRA" montage using footage from these client testimonial interviews.

How did you select this vendor?

We have had a relationship with Signature Video Group for several years. They were first hired by our HR team to shoot a video aimed at prospective employees. We were blown away by the creativity, execution, editing, and value. Since that time, we have worked with them on a number of videos including capturing video at live events and at our offices to support marketing campaigns and HR initiatives.

Describe the video(s) and the process in detail.

Once we signed the contract, Signature Video Group met with us to understand our goals for the project. For the live event footage, they worked with us to define the parts of the event we wanted to capture for the marketing video, as well as our goals for capturing the keynote presentations.

For the testimonial interviews with clients, they helped us build Q&A scripts to be used during the interviews. Other than providing a schedule of events and scheduling times for client interviews, Signature Video Group needed very little assistance, even managing the interviews and capturing video consent for each interview on our behalf.

While not necessarily needed, we were on hand during the interviews to answer any questions and help steer the interviews in he right direction to get the results we were after.

What was your vendors' project management or feedback process?

They sent a three person team to our event to help manage all aspects of the filming and production. This included a director/producer, cinematographer/ photographer, and production Coordinator. Following the event, they reviewed and edited all of the content and provided drafts of the videos for our review. We then had an opportunity to provide feedback and request any edits.

Can you share any outcomes from the project that demonstrate progress or success?

The iConnect marketing video was used to raise awareness and excitement about the 2020 event, which was unfortunately cancelled due to COVID-19. During our initial campaign cycles for the event, the video was views more than 200 times (which is great considering our client base of approximately 190 companies). The testimonial videos and Why KUBRA video have become the workhorse of our website and have received over 1500 views since they were launched.

How effective was the workflow between your team and theirs?

Working with Signature Video Group is always easy. They are good communicators and, since we have built a long standing relationship, they really take care of most of the project without much input. During the review process, they used the Wistia platform to share drafts and new versions of the videos for our use.

What did you find most impressive about this company?

We have been blown away by the quality and creativity of the work they have done for us. They can take a concept idea and figure out how to produce something magical. They are also extremely flexible to work with. They have even taken on some still photography for us at our events.

Are there any areas for improvement?

I think the project went as smooth as it possibly could have. The testimonial videos ended up costing a bit more than expected because editing costs for those sessions were not included in the original contract, but overall were still very reasonable for the product we received.

Introduce your business and what you do there.

I own a company called Terracotta Foods Ltd. We do private ice cream and cookies. I’m the CEO.

What challenge were you trying to address with Signature Video Group?

We’ve done internal training videos with them. A lot of our internal process lines are somewhat complicated, and for our new employees, we give them a short video to watch before they enter our plant to do actual live training. 

What was the scope of their involvement?

The owner, Chris (Founder & Creative Director), asked us to train him on the jobs we’re trying to illustrate so he would have a better idea of how he would film it. From there, it had to be the right position in the plant, the light has to be right, and camera angles. Then we did trials with some of our long-tenured employees. They acted in the training videos so it was a bit more natural. Signature Video Group was in charge of planning and execution. Of course our operations manager on site was with them the whole time to answer questions.

What is the team composition?

I’ve worked with about 10 different people. I always deal with Chris for any inquiries and he has always been on-site during shooting.

How did you come to work with Signature Video Group?

Before working here, I owned a restaurant group, and that’s where I met Signature Video Group for the first time. I was introduced to Chris to create social media videos.

How much have you invested with them?

I’ve spent over $50,000 with them.

What is the status of this engagement?

We started working together in February 2015, our most recent video was in November 2019. We do plan to make a few more, though.

What evidence can you share that demonstrates the impact of the engagement? 

They’re great tools for reference. Our employees can come into the office and watch the videos anytime they want, if they switch jobs, or are covering a different position. As we add new positions, we’ve added more videos to our to-do list.

We’ve seen people get up to speed on their technical job or difficult plant position much quicker than they would have otherwise. This prevents a lot of distractions and trainers being pulled away. We definitely improved our onsite training and reduced the time it took to onboard new employees significantly.

How did Signature Video Group perform from a project management standpoint?

We’ve never had an issue with communication. Chris is readily available and is very responsive. He has always wrapped up efficiently and on time.

What did you find most impressive about them?

They add a personal touch that makes us feel really at ease with the project. I always feel like I’m getting a good value for our money, and our deals have been fair. They’re readily available and professional.

Are there any areas they could improve?

That’s difficult to say. We see different people at each video, and there are different introductions. Sometimes there’s a different camera operator, lighting person, or sound person. And then we have to get to know someone new and get them up to speed on our business. However, it never really slowed down out process.

Introduce your business and what you do there.

I’m the manager of onboarding and engagement at The Globe and Mail, Canada’s national news organization.

What challenge were you trying to address with Signature Video Group?

We’re always looking for opportunities to build stronger relationships between journalists and subscribers. Our team is always testing different platforms and mediums in efforts to do this. We felt doing a video series that focused on interviewing our journalists would be a great way to help our subscribers connect with the people behind the bylines they see in the newspaper and online.

What was the scope of their involvement?

SVG created our video series, with each video running about one and a half minutes long. The objective was to create very pared down videos asking the journalists why journalism is important, how they approach their work, and what they’re looking to do in the future.

The filming set involved multiple cameras at different angles and beautiful lighting. Their executive producer conducted the interviews, speaking to the journalists off-screen. It’s funny that to make something look very simple and clean, we needed a lot of work to make it look seamless and minimal.

What is the team composition?

On the day-to-day, we work with two individuals. However, there were between 6–8 people on the set, this included the camera crew as well as hair and makeup people.

How did you come to work with Signature Video Group?

My boss was connected to SVG through their network. We set up a meeting to talk about our ideas and make sure both sides really understood what the project was. The kickoff meeting was great. We felt that we were heard, and they were going to bring our vision to life. Our team was confident to bring them forward at that time.

What is the status of this engagement?

The engagement lasted from October 2019­–June 2020. We shot the videos in two phases. Half of them were filmed at the end of 2019 and the remaining ones were during the beginning of 2020.

What evidence can you share that demonstrates the impact of the engagement?

SVG delivered everything we asked for, all on time and within budget. The set and filming days were very professional, and the output was stunning. Every one of the journalists couldn’t thank us enough after because they felt the experience was so fun. They felt taken care of and that they had their moment to really talk about who they are and what they bring to their job every day. All the journalists loved this opportunity.

When it came to the finished product, showing the videos to our leadership team and executives was great. The feedback and praise were all centered on how excellent the content and video quality were. The videos’ quality is nothing less than what we’d expect to be put out by our organization.

Because the videos are evergreen, we want to maximize on the timeline we have for releasing them. The ones we have put out with our audience are already resonating with them. We’re seeing great completion rates and interest from subscribers.

In fact, we hope that when we start putting the videos on social media, we’ll start seeing interest from individuals who aren’t subscribers yet. We have hope that the videos will help with the acquisition side of our business. We’re coming to the end of our fiscal year and looking to see if there are opportunities to do more work with SVG next year.

How did Signature Video Group perform from a project management standpoint?

Their team is very professional and friendly, which was lovely. They always had an answer and were well-informed. On top of that, they were willing to be understanding and listen to what we needed. If there were certain aspects we had to push back on — we would move a bit slowly at times in getting feedback and approval — it was never a hold-up on their side.

SVG always got changes back in a decent turnaround, sometimes even less than 24 hours, which is amazing. The engagement felt like a true collaboration, which was wonderful.

What did you find most impressive about them?

The professionalism of and on the set itself was definitely a highlight. The individuals who were there running the filming were great; the experience felt so elevated. It came through that we were creating a pared-down, clean aesthetic. How they made everything come together was wonderful.

Are there any areas they could improve?

No, I can’t think of anything. I didn’t have any challenges with them at all.

Introduce your business and what you do there.

I’m the former vice president of creative and strategy at BRANDLIVE. We were a large scale special event production company.

What challenges were you trying to address with Signature Video Group?

As an agency, we worked with a number of different clients. For this project, we were working with Boston Pizza on their annual conference. We wanted to film a series of videos to showcase Boston Pizza’s franchise partners. 

What was the scope of their involvement?

Through our work on the Boston Pizza account, we formed a creative partnership with Signature Video Group. For the videos, they took care of conceptualization, storyboarding, scriptwriting,  pre-interviews, production, and post-production. We also ended up using them to make a 60-minute video for one of our live sessions with the franchise partners. That video included 12 smaller videos that were edited to be like a sports newscast. 

The team came to the conference to film footage from the event. They edited it overnight so we could show it on the last day of the conference. 

What is the team composition?

Chris (Creative Director) was our main point of contact.

How did you come to work with Signature Video Group?

Boston Pizza actually recommended Signature Video Group. Chris used to work on the marketing team at Boston Pizza. I interviewed several other local vendors, but I had the most rapport with Chris and his team.

What is the status of this engagement?

We worked together from the end of 2015 and concluded our project in May 2016.

What evidence can you share that demonstrates the impact of the engagement?

The client reported that people loved seeing themselves on screen and show off their success. From an engagement perspective, using video as part of the educational content at the conference increased engagement.

How did Signature Video Group perform from a project management standpoint?

They were great. Chris took care of everything we needed and was always on top of it. They had technology where I could review their videos online and provide feedback. It made the process very efficient. 

What did you find most impressive about them?

I liked that we had a creative partnership rather than a typical vendor-client relationship. The smoothness of editing and their turnaround time was also impressive. 

Are there any areas they could improve?

There was one instance when we were filming the event onsite and editing the film overnight. I wasn’t happy with the first cut, but when I shared that feedback, Chris took care of it immediately, and I was happy with the final product. It was great that they took ownership of their work and were receptive to constructive feedback. 

Do you have any advice for potential customers? 

Let them do what they do best and allow them some creative ownership over the work. 

Please describe your company and your position there.

I am the Managing Director at Sellax Roofing. We are a roofing company located in the Greater Toronto Area. I am responsible for day to day company operations.

For what projects/services did your company hire Signature Video Group?

After several years in business we started to create a strategy to reframe the company. In that process we decided that video would be a great way to showcase our story.

What were your goals for this project?

We hoped that the video would help market our services and assist in the transformation of our company.

How did you select this vendor?

My team and I spent considerable time researching video companies on the web. After narrowing down the list to only 3 we decided to go with Signature Video Group. We chose Signature Video Group for their high quality video's and their superior customer support.

Describe the video(s) and the process in detail.

As soon as we hired Signature Video Group, they began to gather information about our business and our needs for this project. Following the initial interview they put together a production plan and scheduled a date to film on site. The video shoot went very well. They were able to capture amazing images and produce an impressive video.

What was your vendors' project management or feedback process?

Our clients have been very impressed with the video. All of our clients have commented on the high level of quality of the video.

Can you share any outcomes from the project that demonstrate progress or success?

Using the video and stills we were able to create a new website and step our marketing. This process flowed well into our strategy of reframing the company.

How effective was the workflow between your team and theirs?

Signature video was very easy to deal with. They were always available to answer our questions and get provide support where needed.

What did you find most impressive about this company?

We were most impressed with the service and quality of work with this company. They were always available and willing to work with our requests. The quality of video was very high and very professional. It made us feel like a new company.

Are there any areas for improvement?

We were overly impressed with Signature Video Group and would not hesitate to book another project with them. We did find that their services were slightly higher in price when compared to other companies that we looked at. However, we felt that the cost was justified given their top level service and superior video quality.

Please describe your company and your position there.

I am a producer of Film and Television.

For what projects/services did your company hire Signature Video Group?

We hired Signature Video Group to write and produce trailers for a feature film project we completed in 2017.

What were your goals for this project?

The intent of this project was to create a trailer to drive sales and distribution.

How did you select this vendor?

We selected Signature Video Group because of the creative talent and passion that they have exhibited throughout all their work that I have seen.

Describe the video(s) and the process in detail.

Signature Video Group screened the film, and then working with their creative staff wrote a trailer. After the proposal for the trailer was approved they edited the trailer, and did complete sound design and colour correction as well as all necessary motion graphics work.

What was your vendors' project management or feedback process?

Throughout the process we met several times with producers from signature video group to review the various stages of work as the project developed. We also communicated through email.

Can you share any outcomes from the project that demonstrate progress or success?

The trailer was a complete success. The film went on to win several film festivals and play all over the world. It later sold to distribution companies for both domestic and international sales. The trailer that Signature Video Group created played a key role in festival promotions and gaining distributor interest in the project.

How effective was the workflow between your team and theirs?

The workflow between our company and Signature Video Group was seamless. Honestly speaking they managed most of the work for us, and were prompt and professional in their communications with us and in getting approvals at the various stages of the project.

What did you find most impressive about this company?

Signature Video Group impressed us with their creative insight into marketing. The process was simple and easy, and they produced extremely engaging work at a very competitive price.

Are there any areas for improvement?

Nothing comes to mind. They exceeded creative expectations and delivered exactly what they promised and in a timely fashion.

Introduce your business and what you do there.

I am the events and project coordinator at HANSAmed Ltd. It’s a dental supply company based in Mississauga, Ontario.

What challenge were you trying to address with Signature Video Group?

We had built a new medical emergency kit for dental offices. Since we’d done a rebranding, we wanted to update the training video that came along with that, which meant we needed a video production company.

What was the scope of their involvement?

Their team shot a video. They had a full set up with cameras and a teleprompter. They supplied all the equipment.

What is the team composition?

I was in direct contact with two team members. On the day of filming, they brought 3–4 crew members.

How did you come to work with Signature Video Group?

When selecting a partner, I realized Signature Video Group did high-quality, professional work. One of the co-owners was on all email communications and calls.

How much have you invested with them?

We invested around $25,000.

What is the status of this engagement?

The initial contract was signed in late July 2019. The video was finished by January 2020.

What evidence can you share that demonstrates the impact of the engagement?

Since we filmed at a real dental clinic, their team had to adapt to showing up and setting up the video without disrupting anything. They were able to manage the actors well and adapt to different situations. The video was very professional and the product was great. They were able to adapt to anything that was brought up while making us feel involved in the process.

How did Signature Video Group perform from a project management standpoint?

They were great from a communication, cost, and budget standpoint. During revisions, they made us feel like part of the team.

What did you find most impressive about them?

The crew was very skilled in their particular fields. The people they brought in for the teleprompter and sound were very effective.

Are there any areas they could improve?

There’s none that I can think of.

Please describe your company and your position there.

I'm a Marketing Specialist for a research and management consultancy firm and I strategize and execute on a number of projects related to brand experience.

For what projects/services did your company hire Signature Video Group?

We hired Signature Video Group to help us breathe new life into a long running awards ceremony that was cancelled due to the challenges of Covid-19. We worked with them to record our awards ceremony and disect it into 4 stand alone features complete with a promo video and several social media highlights videos.

What were your goals for this project?

Our annual awards ceremony is a much loved and highly anticipated by our clients event so we wanted to create something that would still bring us closer to our community despite needing to distance ourselves socially. It needed to be a fun, value adding experience that our clients would use to drive company wide engagement.

How did you select this vendor?

We had been searching online for a vendor that had the ability, quality and attention to detail that we needed to execute successfully. This project came together very quickly and needed to be executed in a short time frame. I needed a vendor who thoroughly understood the concept and who could guide us through the steps we needed to take to make it happen.

Describe the video(s) and the process in detail.

Once we decided that Signature Video Group was going to be our partner for this important project, we set up virtual meetings to discuss our brand in detail and get down to the finer details of the project. We then booked 4 hours of recording and met the following week. The crew turned up briefed very well, were wholly professional and did a great job at guiding us in how to present ourselves and get more comfortable in front of the camera (there were no takes too many!) When we wrapped up recording, we discussed our timeline again and were given expected delivery dates (which in fact, exceeded our expectations). We then got down to business and did several rounds of amends (lots of fact checking on our end) and just 2 weeks later had all of the deliverables in our hands before the final deadline.

What was your vendors' project management or feedback process?

The project managed in an excellent manner, our Producer and Creative Director gave honest, helpful feedback that enabled us to drive the project forward. They managed our expectations well (there were a lot!) and despite the many rounds of amends, kept an entirely positive and enthusiastic attitude to working with us.

Can you share any outcomes from the project that demonstrate progress or success?

We had a huge number of views on the project overall, almost double what we thought we might achieve.

How effective was the workflow between your team and theirs?

Communication with Signature Video Group was a complete breeze. They were very thorough and always made sure to check that we had a clear understanding of next steps and whether the task was easy or more complex.

What did you find most impressive about this company?

Right off the bat, they understood the vision behind our concept and were able to make suggestions that would elevate the project.

Are there any areas for improvement?

In the end, we were very happy with how things turned out.