What evidence can you share that demonstrates the impact of the engagement?
SVG delivered everything we asked for, all on time and within budget. The set and filming days were very professional, and the output was stunning. Every one of the journalists couldn’t thank us enough after because they felt the experience was so fun. They felt taken care of and that they had their moment to really talk about who they are and what they bring to their job every day. All the journalists loved this opportunity.
When it came to the finished product, showing the videos to our leadership team and executives was great. The feedback and praise were all centered on how excellent the content and video quality were. The videos’ quality is nothing less than what we’d expect to be put out by our organization.
Because the videos are evergreen, we want to maximize on the timeline we have for releasing them. The ones we have put out with our audience are already resonating with them. We’re seeing great completion rates and interest from subscribers.
In fact, we hope that when we start putting the videos on social media, we’ll start seeing interest from individuals who aren’t subscribers yet. We have hope that the videos will help with the acquisition side of our business. We’re coming to the end of our fiscal year and looking to see if there are opportunities to do more work with SVG next year.
How did Signature Video Group perform from a project management standpoint?
Their team is very professional and friendly, which was lovely. They always had an answer and were well-informed. On top of that, they were willing to be understanding and listen to what we needed. If there were certain aspects we had to push back on — we would move a bit slowly at times in getting feedback and approval — it was never a hold-up on their side.
SVG always got changes back in a decent turnaround, sometimes even less than 24 hours, which is amazing. The engagement felt like a true collaboration, which was wonderful.
What did you find most impressive about them?
The professionalism of and on the set itself was definitely a highlight. The individuals who were there running the filming were great; the experience felt so elevated. It came through that we were creating a pared-down, clean aesthetic. How they made everything come together was wonderful.
Are there any areas they could improve?
No, I can’t think of anything. I didn’t have any challenges with them at all.