What was the scope of their involvement?
They supported the creation of an interactive ergonomics educational wellness and exercise station for us to put in each break room at our sites. Their work included creating a screen interface and animated videos, which included storyboarding and voiceover services. They also produced our main global reach video which offers an overall perspective on our ergonomics approach.
In the beginning, our in-house team had multiple brainstorming sessions with their team. After we narrowed our ideas down, they scaled their team down to two members: Barry (Swiss Army Knife, Rip Media Group) and Dallas (Production Manager, Rip Media Group). Then, we began working on the solution interface.
The stations consisted of 46-inch interactive screens and a stretching post that I designed. When touched, the interface opens into a beautiful “city of the future.” Various signs on the screen navigate users to different 30-second video offerings about how to manage computer-related pain. The animation storyboard focuses on school children on a field trip the Smithsonian in 2021. They observe an Office Turtle exhibit including a computer user sitting with a rounded spine. The central message is: when office workers round their spine, it causes a tremendous amount of pain, and the solution to the problem is stretching at our healthy worker’s station.
What is the team composition?
Barry was the project manager, coordinating all the team members, including the art director, the videographer, and the animator. Dallas also helped with project management at times.
How did you come to work with Rip Media Group?
There was a lot of research involved. We have an extensive request for proposal process where we have to get multiple bids and talk to many people before onboarding a team. We considered teams based on their creativity, animation, and ability to tell stories. Rip Media Group offered that.
I worked with Maury (CEO, Rip Media Group) for around six months before we even signed the contract. Rip Media Group had in-depth conversations with us before we even signed the contract. We went back and forth talking about various opportunities as well as our budget and goals. Even though they were aware of the high-end of our budget, they told us it would cost less than that to deliver everything we needed. Other companies I researched said the services would cost the most we were willing to pay, which I didn’t appreciate.
How much have you invested in them?
We invested between $10,000–$25,000 for the team.
What is the status of this engagement?
We worked with them on this project from September 2018–January 2019.