Rip Media Group

Please describe your company and your position there.

CXera produces digital microsites that we call Experiences in minutes in order to deliver and track great customer experiences, every time. My position is President and Founder of CXera

For what projects/services did your company hire Rip Media Group?

We hired the RIP Media group to communicate the value proposition of our software as a service product through an easy to understand animated video. The challenge with convey the value of any technology product is not to focus on feature but instead focus on value using a story format.

By having a short video, our value proposition is on display 24/7 with buyer consuming content on their terms.

What were your goals for this project?

To effectively communicate to both customers and go to market partners how our solution provides business and technical value to their business in an easy to understand and enjoyable format.

We showcased the video on our website, social channels, and in conjunction with sales calls.

How did you select Rip Media Group?

After reviewing vendors over the internet we reached out to RIP Media because of their experience with professional video production combined with their expertise in understanding the customer journey, something that sits at the core of our solution. Domain expertise is critical to producing meaningful content, in our opinion.

The CXera Founders were involved in the decision with a review of 3-5 vendors in total.

Describe the video(s) and the process in detail.

We were involved in the entire process from strategy with customer examples, script writing, story boarding, filming combined with audio. We went with an animated video that matched our company brand and used our "Spokesmoose" as the lead in the communication of our key messages.

My role was to provide input, graphics, feedback each step of the way. Being involved in each step, included selecting the voice over actors and other details which for me was a joy.

In the end, we felt confident enough to feature the animated video on our website homepage and use it to introduce CXera to customer, partners and strategic investors.

What was your vendors' project management or feedback process?

There was a lead project manager and a team of experts involved during the process. The PM kept us all on track to deliver the video in time for the formal introduction of our company.

Can you share any outcomes from the project that demonstrate progress or success?

Although it's early in the introduction of our company to the market, the video has helped us connect to many more people at a faster pace than if we had to deliver the CXera value propositions through 1on1 discussions.

We also believe the video's professionalism contributes to great first impressions and have had a very positive responses from both industry insiders and those new to what CXera does.

How effective was the workflow between your team and theirs?

RIP Media held weekly progress meetings with our team and 1on1s as necessary. The collaborative approach used was key to success as we have quickly evolved our value proposition as a course of delivering the video.

What did you find most impressive about this company?

From voice over actors, story board artists to their domain knowledge we are very impressed with the RIP Media team of experts used to produce our custom animated video.

What's unique is that we are now using early works of art produced to tell our story as we bring our solution to market. I truly appreciate the attention to detail.

Are there any areas for improvement?

Not really. The challenge was to evolve our messaging while developing the video and RIP media supported us throughout our journey.

Please describe your company and your position there.

I am Head of Product in a biotech-oriented company based in Melbourne, Australia.

For what projects/services did your company hire Rip Media Group?

We hired Rip Media to create a video that will help explain who we are, what we do and how we help our clients succeed.

What were your goals for this project?

Our goal was to increase engagement with customers. The video is now placed in our website's homepage and we intend to use it in our direct communication with prospective clients.

How did you select Rip Media Group?

We searched online for video production companies and narrowed down to a list of 4-5 companies who's style, quality and budget seemed to match our needs.

After several discussions with the different companies we chose Rip Media given the combination of quality, budget and highly approachable team with great communication and passion about what they do and how they can help us obtain our goals.

Describe the video(s) and the process in detail.

First thing was to meet with Maury, Rip Media's CEO, and Tim who was our creative producer. The process included an in-depth discussion to fully understand the nature of our company and services, what we aim for, who our optimal audience is, etc.

Then, we chose the general style of the video, moved to scripting (in our case we had a script written in advance but Rip Media's team suggested edits that would make the script better suited for the video), selecting the voice-over, creating the storyboard, and creating the animation itself.

What was your vendors' project management or feedback process?

On top of regular email communication, we had weekly video conferencing meetings with the creative producer. We were involved in every step of the way, were able to brainstorm with the creative producer and ensure we move to the next step only when satisfied with the outcome so far.

This great communication between our team and Rip's team throughout the whole process was incredibly valuable.

Can you share any outcomes from the project that demonstrate progress or success?

We are just beginning to use the video so too early to evaluate its impact.

How effective was the workflow between your team and theirs?

Communication was highly efficient and it was a reall pleasure working with Rip's creative producer on both a professional and personal level. The process was made clear from the get go and it progressed step by step as planned.

What did you find most impressive about this company?

A super important aspect of making a successful video is getting to know the client (business) well, who exactly the intended audience is and what the goal of the video is. I think Rip Media did a terrific job understanding and tuning into our needs and creating the product accordingly.

Always being on top of each production stage and being able to provide feedback and make adjustments along the way was also a great aspect of working with Rip Media. And of course, the quality of the video as well :)

Are there any areas for improvement?

Timelines could have been shortened a bit but I believe the somewhat longer than expected process in our case also resulted in a better product as well.

Introduce your business and what you do there.

I’m the CEO of JOTO PR Disruptors. We are considered an anti-PR agency. We use crisis management techniques to help put companies on the map and increase market share.

What challenge were you trying to address with Rip Media Group?

We wanted to make some explainer videos to educate the public about PR and anti-PR.

What was the scope of their involvement?

Rip Media Group is creating multiple videos to be used across our social media. Each video is about 90 seconds long. The goal of the videos is to educate people on what PR and anti-PR are and to debunk common myths that companies have about the media, PR, social media, etc.

They are currently handling the social distancing aspects of our videos. Due to COVID-19, they helped me set up to shoot the videos in the studio, recorded me online, and edited the videos. There is a mix of live footage, animation, and voice-overs in the beginning introductions.

What is the team composition?

I work with Maury (CEO, Creative Director) and Dallas (Production Manager) who serves as my main project manager.

How did you come to work with Rip Media Group?

They reached out to me through an email campaign. I liked that it was a personal email that spoke to the things I was looking for. I had considered other companies, but I was very impressed with this team’s marketing, expertise, and flexible price points.

How much have you invested with them?

$54,000 is the price for the 12-month contract.

What is the status of this engagement?

We began working together around June 2020, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We waited until we had several videos done before launching them. We’ve released 15 videos, and there will be roughly 104 by the end of the contract. 

We had positive feedback during testing that the videos helped people understand the complicated subject matters we’re addressing. I love each of the videos and I think they turned out better than if we had recorded in a more traditional way.

How did Rip Media Group perform from a project management standpoint?

They’re very responsive, usually answering questions in less than 24 hours. Maury does periodic check-ins, and they do a good job of keeping me updated. We use Asana.

What did you find most impressive about them?

I like that they approach the project with creativity and pragmatism. It’s a cutting-edge approach. Dallas is great at guiding me when we make the videos, helping me express the emotions and stories that I’m trying to tell.

Are there any areas they could improve?

No, I have no suggestions.

Do you have any advice for potential customers?

Listen to their recommendations. Be willing to think outside the box, and then trust them to help differentiate you with their solutions.

Please describe your company and your position there.

ScaleOut Software is a B2B enterprise software business that provides high-end data management and analytics software to hundreds of customers worldwide. I am the founder and CEO.

For what projects/services did your company hire Rip Media Group?

We hired Rip Media to create a video that would attract attention and explain the benefits of our new software products and technology in an informative and entertaining manner.

What were your goals for this project?

We wanted to raise our visibility and provide a compelling overview of our newest products so that potential customers could quickly grasp the benefits. We also wanted to burnish our image with a professionally produced video.

How did you select Rip Media Group?

We researched video production companies and found them on a site listing several companies. We then narrowed the list by looking at samples of their work and reading reviews from past clients. Finally, we interviewed Rip, were extremely impressed, and immediately selected them.

Describe the video(s) and the process in detail.

We initially spoke with the CEO of Rip and then worked extensively with one of their Senior Creative Producers. Two members of ScaleOut’s senior management worked with Rip on this project. Rip Media conceived and produced a top-quality 101-second animated video, start to finish. After initial discussions with us, they created the central concept for the video, namely "Tame Your Data Monster."

We then had a weekly collaboration on the content and messaging, but Rip took the message we wanted to communicate and did the rest. The video production is complete. It greatly exceeded our expectations, both in the quality of the final product as well as the positive working experience with Rip. Also, it was delivered on-budget and on-time!

What was your vendors' project management or feedback process?

We had a weekly collaboration with their senior producer on the content and messaging. At each stage of production (concept, script, audio track, visual concept, animation, final review), we were given ample opportunity to provide verbal feedback and written feedback using Google Docs and other tools they provided.

Can you share any outcomes from the project that demonstrate progress or success?

The video has just been completed. We will use it on our website and in our advertising. We expect it have a big impact in attracting new customers and enhancing the image of our company.

It has received rave reviews within our company, giving employees a sense of pride and a bit of fun as well. Our outside marketing and PR advisors have also given it a big thumbs up.

How effective was the workflow between your team and theirs?

We found them extremely easy to work with and, importantly, they effectively used their expertise and extensive experience to steer the project to success. They have a well-defined and effective process that keeps the project moving forward but does not feel stilted. We never felt rushed or pressured. In our collaboration, they knew how to strike the right balance between providing guidance and remaining open to our ideas on content and messaging.

What did you find most impressive about this company?

There are many areas. They are highly creative, but they exercised that creativity within the bounds of our comfort level and our company’s culture and image. Their approach was always professional.

As mentioned above, they are unusually skilled at combining collaboration with guidance. They also have a certain “it” factor. We felt like we had one foot in Hollywood while working with them.

Are there any areas for improvement?

We can’t think of anything that we would suggest that they do differently. It was fun and rewarding working with them on this project, and we will certainly use them again in the future.

Introduce your business and what you do there?

Garnish is a premium service that helps families experience and enjoy the luxury of having their very own personal chef. We are a new company that launched earlier this year and my role includes everything from day-to-day operations, marketing, sales, talent recruitment.

What challenge were you trying to address with the vendor?

We hired RIP Media Group to work with us to create something to better explain to our audience and prospective clients what it is that we offer while taking them through the entire sign up process, the service itself, as well as the available plans and what they include.

What was the scope of their involvement?

RIP Media Group created an Explainer video for our website that we have proudly made the focal point and centerpiece of our landing page. They helped produce, direct, and bring this video to life in every step of the way. From the script, to the storyboarding, the artwork, the animation, the voiceovers, to the final production.

What is the team composition?

When you work with RIP Media Group you are allocated an entire team. There’s a script writer, a producer, there are artists, animators, a huge library of voiceover actors, etc. And for a very small, new launch just starting out we were blown away by the dedication and treatment that we received.

How did you come to work with the vendor?

I stumbled upon them online (forget what site, could have been clutch, to be honest). I had called the phone number knowing that they were likely well above my price range but I wanted to speak with a professional studio just to learn more about the process, types of animation out there, and general pricing.

The person who answered the phone (unbeknownst to me) happened to be the CEO. Being that he has an incredibly deep passion for what he does, he was happy to educate me a bit and we ended up talking for about 45-minutes or so. He was extremely genuine and truly approached our client relationship as a true partnership. We
exchanged emails back and forth and brainstormed about the project, and then ended up moving forward with them.

How much have you invested with them?

$3,300

What is the status of this engagement?

Complete

What evidence can you share that demonstrates the impact of the engagement?

Having a professional video of this caliber – totally customized, branded, etc. – puts on us the map and allows us to compete with companies in our industry that are much larger than us and who have an advantage when it comes to marketing and advertising.

How did the vendor perform from a project management standpoint?

Perfect! We had laid out a very aggressive timeline for this project, and they hit every single deadline. Throughout the entire project they were extremely responsive and always reachable.

What did you find most impressive about them?

They were genuine. We are a very small client to them, yet they dedicated the same amount of time, effort, and resources as they would for a much larger, institutional client.

Are there any areas they could improve?

They were terrific; we look forward to working with them on future projects.

Please describe your company and your position there.

We are a membership group in the commercial printing industry focused on connecting members with an additional tier savings when purchasing production supplies and services. My role as VP of Sales and Marketing is to increase both membership in the group and participation in our programs by existing members.

For what projects/services did your company hire Rip Media Group?

We hired Rip Media to create a 90 second sales video explaining the benefits of our group and addressing common objections we encounter when speaking to companies about membership.

What were your goals for this project?

To have a focused messaging tool that breaks free from the typical sales call and offers specific points about the group. The video is meant to generate inquiries about membership.

How did you select this vendor?

I researched a number of video production companies online and spoke with a few about our project. I discovered Rip Media on a website listing and ranking a number of services. When I reached out to them, Maury Rogow contacted me very quickly and set up a call to discuss the project. Maury was very engaged and asked a lot of questions to better understand our business model and unique selling propositions. I could tell he was invested in making a video that was fit for our needs and not just putting together a cookie cutter corporate style video.

Describe the video(s) and the process in detail.

We worked with Dallas, who proved to be an excellent account manager. He managed our expectations up front on the steps, timelines and deliverables. He was also great at keeping up with weekly meetings during the peak points of the project. We started with the concepting stage which involved reviewing a few concepts from the creative team. We then reworked one of the concepts and move onto copy and story boarding. The graphic element of this was the most challenging for me as I was struggling to get visuals in my head about our business. After a few revisions, we reached a comfortable graphic representation and moved onto video production and completion.

What was your vendors' project management or feedback process?

We had some tech glitches on our end with being able to see their PM system, so Dallas kept us in the loop using email, google drive and weekly meetings which worked fine for us.

Can you share any outcomes from the project that demonstrate progress or success?

We recently sent this video out to our board and received very positive feedback. We also included it in an email marketing campaign and plan on using it for additional marketing efforts both externally and internally.

How effective was the workflow between your team and theirs?

The workflow was fine as it was managed through Google drive.

What did you find most impressive about this company?

I was most impressed with the client management aspect of the process. Dallas was very engaged in our project and I always felt like he was completely on top of things. They also have a really strong on-boarding process as well as a project wrap-up which made me feel heard and appreciated as a client.

Are there any areas for improvement?

We were really happy with the process overall. My only suggestion is that I would have like to have met with the creative team at least once in the process to bat around concepts for an hour. I come from an agency background so having face-time with the creative team is important to me.

Introduce your business and what you do there.

I’m the operations manager of the Neuromuscular Disease Foundation (NDF).

What challenge were you trying to address with Rip Media Group?

We needed to create an educational video explaining what gene therapy is to show our stakeholders at our gala. We also wanted to explain how we were trying to raise money to come up with a cure for GNE myopathy, a rare disease that gene therapy can cure. 

We needed a product that had a message that could speak to different people — donors, patients, and scientists  — all in the same video.

What was the scope of their involvement?

The project started with a call with Maury (CEO & Creative Director) to explain what we needed and what the story of gene therapy was. Rip Media Group then had another call with our team to talk about where we were and what challenges we were facing as a foundation, as well as the messages that we needed to get across to our audiences.

Maury, Barry (Sr. Creative Producer & Director), and their team came up with the script and presented it. They then worked closely with our CEO to write up a script that our CEO was satisfied with.

After getting our input on how we wanted the video to look and feel, Barry created the storyboard and we provided some revisions. The next step was the animations and the voiceovers, which they did. 

What is the team composition?

We initially worked with 3–4 teammates, but Barry became our main point of contact thereafter.

How did you come to work with Rip Media Group?

I found them after conducting a lot of research. I wasn’t looking for the cheapest company; I was looking for the best company that we could afford. Maury was flexible and willing to work with the budget we had, which was a huge factor for us since we’re a nonprofit.

Additionally, Barry knew the nonprofit industry and understood what we were trying to accomplish. I also liked the samples hew showed us as well as his accommodating nature.

How much have you invested with them?

We spent between $15,000–$20,000.

What is the status of this engagement?

We worked with Rip Media Group from September–November 2019.

What evidence can you share that demonstrates the impact of the engagement? 

They provided us with a great video that gives a good explanation of our road to gene therapy and all of the steps that are required along the way. We showed the video at our gala, and it also lives on our homepage.

People who have seen it feel that it’s very easy to follow. They also say that the message is very clear. We’ve had 369 views so far on YouTube, making it our highest-performing video.

How did Rip Media Group perform from a project management standpoint?

Scheduling was a problem, but not because of Rip Media Group. We only have three paid staff members so everyone wears many hats. Maury and his team were always very amenable and flexible to try and meet us when it worked best for our CEO. Additionally, Barry was very easy to work. 

We had a lot of good communication whether it was via phone, Zoom, or email. The team used a project management tool called Podio, where they put in all of the information. We were able to check the portal daily, but I didn’t need to do that because Barry was always on top of it. He always let me know what was going on when I asked.

What did you find most impressive about them?

Having spoken to and researched so many companies, Rip Media Group’s willingness to be accommodating made them stand out among all the other vendors I spoke to in the US. Our foundation and what we’re doing resonated with their team and we could see that they really wanted to work with us.

It didn’t feel like we were just money coming in. It felt like Rip Media Group was invested in what we were trying to do as an organization.

Are there any areas they could improve?

Nobody’s perfect, but nothing stands as being so egregious.

Please describe your company and your position there.

I'm a Graphic Designer for a 500 employee financial process automation business. My role is to enforce and maintain our corporate identity.

For what projects/services did your company hire Rip Media Group?

We have had several projects in the past with Rip Media, and felt compelled to return to them for a 60-90 second motion graphics video that was to highlight our new and improved UI. Due to our previous experience we were comfortable with them and knew exactly what we would get out of the project.

What were your goals for this project?

The ultimate goal was to blend our screen captures and screen recordings that feature our new UI in a motion graphics environment while pointing out the capabilities and features. We intend to use this video in multiple channels (web, social, tradeshow, etc.).

How did you select this vendor?

We considered one other vendor that we've traditionally used on projects of a different nature in the past. Price and timeline were factors in the selection process. The Product Marketing Manager was involved in the selection process. Rip Media was chosen due to an existing relationship.

Describe the video(s) and the process in detail.

We provided a script and screen/video captures to Rip Media along with a rough idea of what we were looking to accomplish. From there we used their tool of choice, Podio, to outline the project's framework. This kept us all on track and managed expectations and subtasks. They worked from our brand guidelines to match our corporate identity. I helped to art direct and keep our brand integrity high. Rip Media is great at visualizing your story and understanding your audience. They're always helpful by giving us great suggestions before production even begins.

What was your vendors' project management or feedback process?

We worked with 3-4 people in total on the project, though we primarily worked with Andy who always does a phenomenal job producing and directing the video. There were several rounds of feedback involving the animator, VO, and project manager.

Can you share any outcomes from the project that demonstrate progress or success?

Internal reception has been wonderful, we haven't launched it just yet to the outside world.

How effective was the workflow between your team and theirs?

Everything was exactly as outlined, if anyone held anyone up it was on our side, not theirs!

What did you find most impressive about this company?

Communication and project management stands high on the list.

Are there any areas for improvement?

Nothing that I can think of!

Please describe your company and your position there.

AdColony provides in-app video and display inventory to advertisers who want to reach consumers on mobile devices. I am the Senior Director of Global Marketing & Communications.

For what projects/services did your company hire Rip Media Group?

Explainer video to show ad agencies.

What were your goals for this project?

Something straightforward and simple for our brand and agency clients to be explained to what AdColony does.

How did you select this vendor?

Rip Media was recommended by our GM of NA Brand and based on our knowledge of explainer videos, their portfolio was strong enough for this to be a no brainer.

Describe the video(s) and the process in detail.

We were looking for a 1-2 minute explainer video showing what AdColony does. The Rip Media team clearly defined the scripting, design, animation, VO, and editing process and timeline. Keyframes were shown, many voice actor options, and Rip media was always receptive to feedback. The project did go over due to timliness issues on OUR end, but Rip was always flexible and a joy to work with.

What was your vendors' project management or feedback process?

Podio for planning and live video commenting via a second tool that allowed "on the frame" comments that was very helpful.

Can you share any outcomes from the project that demonstrate progress or success?

Our sales team loves it. Everyone we've shown it to thinks it's amazing.

How effective was the workflow between your team and theirs?

Smooth as could be.

What did you find most impressive about this company?

Professionalism and flexibility. Everything was above-board, there was no fudging dates or contracts, no "gotcha" moments I've experienced with other creative-type contractors. They were overall outstanding to work with.

Are there any areas for improvement?

Nope.

Please describe your company and your position there.

I am a partner in a video production company that occasionally does federal government video production contracts.

For what projects/services did your company hire Rip Media Group?

We partnered with them for a series of animated technical videos for a cabinet-level federal government agency.

What were your goals for this project?

We wanted to deliver the requisite number of videos to the agency, on time and on budget, and exceed their expectations in quality.

How did you select this vendor?

I've known the CEO of Rip Media Group and we had always wanted to work together on a project, so when this opportunity arose, they were our first choice.

Describe the video(s) and the process in detail.

They created a series of videos that covered mental health care and required a lot of technical explanation of potential treatments to a wide, non-medical consumer audience.

What was your vendors' project management or feedback process?

We worked very closely through all phases of the production process. Rip Media Group was very professional and transparent. We handled all feedback and management using technology to connect the two production companies, some freelancers, and the client in various locations.

Can you share any outcomes from the project that demonstrate progress or success?

We delivered on time and within budget and we received a favorable rating from the client on our contract review.

How effective was the workflow between your team and theirs?

Extremely effective. There were no issues.

What did you find most impressive about this company?

Their creative thinking and quality work stand out.

Are there any areas for improvement?

No, I can’t think of anything.