Animation Explainers

Introduce your business and what you do there.

I work in a company that specializes in patient communication technology. We empower patients who either have speech disability or impairment or have a language barrier issue, such as not speaking the same language as their provider. Our company provides them with point of care solutions that enable them to experience more equitable care. Through us, they can communicate with their provider with the touch of a finger.

What challenge were you trying to address with Animation Explainers?

We wanted to communicate to our end users the impact, significance, and relevance of our services. Our team needed to provide an overview of our solution’s use cases and talk about the outcomes it could bring.

What was the scope of their involvement?

Animation Explainers helped us digest a plethora of materials and consolidate them into a script and visual cues to be displayed in a video. Their tasks included doing revisions to the video and editing it until we were satisfied with the finalized deliverable. To jumpstart the project, we provided Animation Explainers with information about our product and details that we wanted to highlight on our website. These included what people should expect when they decide to adopt our solution.

What is the team composition?

I worked with Hugo (Project Manager).

How did you come to work with Animation Explainers?

Dylan (Co-Director) reached out to us in good timing because we were searching for companies that could animate a video for us. We did an intake process, and then we took the next steps with them. Our team decided to work with their team because of their readiness in terms of timelines and their prior work experience.

How much have you invested with them?

We spent around $6,000. 

What is the status of this engagement?

We started working with them in August 2021, and the project was complete in September 2021. 

What evidence can you share that demonstrates the impact of the engagement? 

So far, we’ve completed a one-minute-and-40-second commercial animated video. We just published the video on our website, so there aren’t any success metrics available yet.

For Animation Explainers’ performance, there was a lot of information to digest. Since the healthcare environment was difficult to articulate to laypeople, it was quite difficult for end users to understand it accurately. However, Animation Explainers was diligent in repeating their efforts in editing until the final video was satisfactory. We were impressed with that.

How did Animation Explainers perform from a project management standpoint?

Animated Explainers’ project management was excellent. They used Wipster to give us access to the video and provide comments on them. It also allowed us to share the video among all of our team members.

What did you find most impressive about them?

Their price point and timeliness were impressive.

Are there any areas they could improve?

No, there weren’t any. We were happy with the results. 

Do you have any advice for potential customers?

The script is critical, and you must contribute to the scriptwriting process. Understand what needs to be communicated and don’t rely on Animation Explainers solely. There should be a 50-50 contribution in terms of content, feedback, and guidance.

Introduce your business and what you do there.

Life360 Innovations is a medical device startup focused on men’s health, particularly in urinary incontinence. My position is VP of marketing and sales.

What challenge were you trying to address with Animation Explainers?

As a newly minted startup that’s just starting its commercialization, we needed to drive the awareness of our proposition across multiple stakeholders. We also needed to communicate our process of delivering products and services to the marketplace in a simple and easy-to-consume way. We’ve seen videos produced in other verticals, so we decided it is what we wanted to do as well, that’s why we turned to Animation Explainers. 

What was the scope of their involvement?

Animation Explainers produced a 90-second animated video for our startup. They made it in such a way that viewers could easily understand our general offering as a brand. 

We started with a creative intake process where we summarized which key messages we wanted to convey through the video. We also provided key insights and value propositions around our brand through a brief. Animation Explainers came back to us with an input document which we accomplished as well, and through those two documents, we were able to agree on the scope and key outcomes of the project. 

The team collaborated with us to develop rough concepts and create a general storyboard. They then worked iteratively to complete a final video. 

What is the team composition?

We met with the owner of the company but our main, day-to-day contact was Hugo (Project Manager). He would interface with us and relay everything to his creative team.

How did you come to work with Animation Explainers?

We searched online for agencies that could produce animated videos and Animation Explainers were prominent in the results. We compared their offer to that of other vendors. 

The quality of their work and their focus on animated videos in particular stood out. Their price was also very competitive, so we knew we would be getting great value for our money. That’s when we decided to work with Animation Explainers. 

How much have you invested with them?

We invested about $7,000 CAD (approximately $5,500 USD).

What is the status of this engagement?

The project lasted from May–August 2021.

What evidence can you share that demonstrates the impact of the engagement?

The video made by Animation Explainers did a great job of explaining a relatively complicated process in a simple way. We haven’t yet heavily promoted the video, but our internal experts gave unanimous feedback —  that it was easy to understand. We’re all quite pleased with the outcome of the work. 

We also had our colleagues and contacts watch the video and get back to us about what they were able to take away from it. These people successfully parrotted the context of the video, which speaks to its clarity. 

How did Animation Explainers perform from a project management standpoint?

We had a robust briefing process in the beginning, but we still ended up changing some details as we got into creating the video. This was because seeing the actual work provoked ideas that we hadn’t initially thought of in the beginning. The Animation Explainers team accommodated all of those iterations and back-and-forths to really align the video with what we wanted to accomplish. 

We also appreciated the fact that they agreed to extend the video length while still honoring the price for the original, agreed-upon 60-second video. We were having difficulty squeezing in vital information into 60 seconds, so it was great to see that flexibility on their part. 

We typically communicated via email and Zoom.

What did you find most impressive about them?

What really stood out about Animation Explainers was their creative flexibility. When we asked for changes, there was no hesitation or push-back from their end. They would simply ask for the reason behind the change and go on to willingly incorporate that into the product. 

Are there any areas they could improve?

There’s nothing they could’ve done differently. 

Do you have any advice for potential customers?

Be prepared with a clear outline of what your strategic intent is and what job you want the video to do, and then let Animation Explainers use their expertise and experience to tailor a solution for you. Don't be afraid to work with them collaboratively because that’s the only way you’ll bring a successful product to life.

Introduce your business and what you do there.

I’m the marketing director of Harmonic Bionics. We manufacture and sell an upper-extremity rehabilitation exoskeleton for movement disorders.

What challenge were you trying to address with Animation Explainers?

Our exoskeleton and, in general, our robotic technology are sometimes difficult to explain and illustrate succinctly. We had seen some videos created by Animation Explainers in the past, so we saw the opportunity to create one that could capture the essence of our technology. We wanted to share our message with a visually appealing video that we could use on our digital channels.

What was the scope of their involvement?

Animation Explainers produced a 90-second 2D animated video for us that described specifically our exoskeleton Harmony SHR™. I first had a discovery session with their project manager, and they then wrote the script for the video.

They were also in charge of getting the voiceover talent and the music, and they designed and created all the animations. Basically, they did everything, from start to finish, within two months.

What is the team composition?

I first worked with Dylan (Co-Founder), and he helped me kick off the project. Then, I mostly worked with Hugo (Project Manager), who was in charge of everything, from the script and storyboard to the delivery process at the end.

How did you come to work with Animation Explainers?

We had seen a couple of their videos on LinkedIn, and I connected with Dylan through that platform. I also talked with two other animation agencies, but I was really impressed with Animation Explainers’ portfolio and communication. Additionally, their price was reasonable, so I went with them. Now, I’m really happy that I did.

How much have you invested with them?

We spent $6,500.

What is the status of this engagement?

We worked together from June–August 2021. They delivered the product within eight weeks.

What evidence can you share that demonstrates the impact of the engagement? 

Everyone within our organization is very pleased with the video and the outcome. Our CEO loves it, and our sales director thinks that it can be used for multiple purposes. It doesn’t only explain our technology to prospective customers, but hospitals that purchase our exoskeleton can also use it to attract more market share.

We just started using it in some of our social media advertising campaigns, so we don’t have any metrics yet, but we hope to have them in the future.

How did Animation Explainers perform from a project management standpoint?

From a project management perspective, Animation Explainers was one of the best vendors I’ve ever worked with. They were extremely communicative upfront; they told me the timeline and respected it.

Hugo was also extremely communicative. He asked for my feedback constantly and told me how long every step was going to take. Overall, working with them was one of the best experiences that I’ve ever had.

We communicated via email, and they used Google Docs to keep everything organized nicely. Additionally, they used a tool called Wipster that helped us review the video and provide feedback.

What did you find most impressive about them?

Although our technology can be a little complicated, Animation Explainers picked the point that we were trying to get across very quickly. They understood the problem that we were addressing, the solution, and the message that we wanted to convey very quickly, and they made a great animated design of our product.

Their great work helped make the process go fast because we didn’t have to spend a lot of time editing, and the first version of the video that they gave me was spot-on. Overall, they were great at what they did.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

They’re great to work with, so I encourage other companies to do that as well.

Please describe your company and your position there.

I'm a partner in an analytical consulting company in the USA. I run the technical team and interface with all clients. Our firm performs an array of complex analytical tasks for all industries, sectors and markets - if you have data and a problem, then we can help.

For what projects/services did your company hire Animation Explainers, and what were your goals?

We hired Animation Explainers to develop a simple video that conveyed the complexities of our work in a simple way that will apply to numerous industries and markets. The goal was simple, yet deceptively complex - convey as many different use-cases of what our technical solutions can deliver across as many industries as feasible in a simple way and under 90 seconds.

How did you select this vendor and what were the deciding factors?

The biggest factor was their proven track record of videos on YouTube - you can tell that they take their craft seriously and have a dedicated and focused team that consistently produces high quality videos. They were also really easy to work with and that conveyed almost immediately when we first met with them via Zoom.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Without giving away their approach, they had a very detailed process with specific actors and roles and a timeline that was strict enough to ensure all things got wrapped up in a timely manner but configurable enough to meet our needs and any challenges we might have run into along the way.

Who did you work with and what was the feedback process like?

We had a dedicated Project Manager that was with us the entire time (short process overall) and he was great - he guided us through the decisions we had to make, managed our expectations on what's to come and ensured we stayed on the timeline as expected.

Can you share any outcomes from the project that demonstrate progress or success?

As they told us at the beginning of the engagement, the video product was delivered on time and is now part of our active marketing campaigns on YouTube, LinkedIn, etc.

Describe their project management style, including communication tools and timeliness.

Our Project Manager was super friendly, easy to work with and kept us informed all throughout the project.

What did you find most impressive or unique about this company?

Animation Explainers have the staff and capabilities to deliver a wide array of artistic styles and vocal accents to our videos that will continue to help us grow and adapt to the marketplace.

Are there any areas for improvement or something they could have done differently?

Nothing. Everything was top-notch from our initial meeting until the final product was delivered (on time). We couldn't be any happier with the outcome.

Introduce your business and what you do there.

I’m the CEO of a medical device startup company.

What challenge were you trying to address with Animation Explainers?

We were trying to describe our technology to potential business partners, investors, and medical institutions through a video that basically explained the problem that we were solving, our goal, and our hypothesis of how to solve it.

What was the scope of their involvement?

I got a grant to cover a portion of the video's cost, and there was a big investor showcase that I was presenting at, so I had a really short time to turn it around. Animation Explainers worked with me to make that happen. 

I gave them a summary of the things that the video needed to cover, and they provided a lot of feedback and gave me more ideas, which was helpful. Their feedback was excellent, so we went from there.

Animation Explainers then created the animated 90-second video for us. During the creation process, we did a few iterations where we met to go through what we wrote and agree upon the script and what the frames would look like. When they gave us the first edition of the video, we met again to revise the little details and the small things.

What is the team composition?

Hugo (Project Manager) was my main point of contact.

How much have you invested with them?

I spent $6,000.

What is the status of this engagement?

We worked together during May 2021. It took a week and a half to complete the project.

What evidence can you share that demonstrates the impact of the engagement? 

We received very positive feedback from everyone on the video that Animation Explainers created, including our investors and people overseas seeing our website. The people thought that it provided a polished and great explanation. It was done in a very impressive and quick way, and it ended up being really solid and helpful.

How did Animation Explainers perform from a project management standpoint?

Working with them was an excellent experience. We used Crisp and communicated mostly via video calls.

What did you find most impressive about them?

I don’t have a comparison point because they were the first company I’ve ever worked with. However, Hugo was great, and they turned everything around super quickly — I highly recommend them.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I don’t think I have any advice for working with them. Every single project that Animation Explainers do is different, and each client is trying to accomplish something different.

Please describe your company and your position there.

Unity Communication is a global company that handles technical sales and support as well at outsourcing agendas to companies all around the world.

For what projects/services did your company hire Animation Explainers, and what were your goals?

We needed an explainer video in order to properly explain our value proposition to capture new leads and appointments via our web/digital marketing strategies.

How did you select this vendor and what were the deciding factors?

We vetted out over 5 different companies and we chose Animation Explainers due to their overall professionalism, attention to detail, and price. While they were not the most expensive, the overall quality to price ration was very compelling.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video was 100 seconds in length and the firm did an amazing job describing the overall sales process of a IT strategic decision. The way they brought the process to life was amazing. They did not even need a single edit toward the end.

Who did you work with and what was the feedback process like?

Hugo and Dylan were great communicators and very hands on with everything that was needed. From script writing, storyboard, and edit processes - they were very accommodating and I didn't have to repeat myself endless times. Just said what I wanted once - and they got it.

Can you share any outcomes from the project that demonstrate progress or success?

My entire team was blown away by the results. No negative feedback for once.

Describe their project management style, including communication tools and timeliness.

Very relatable, professional, and they did what they said they would. You could not ask for more in a creative firm. I'm used to projects being delayed, but didn't happen here.

What did you find most impressive or unique about this company?

Exceeded expectations. Period.

Are there any areas for improvement or something they could have done differently?

No complaints.

Introduce your business and what you do there.

I'm a project coordinator and executive assistant for a renewable energy company.

What challenge were you trying to address with Animation Explainers?

We were looking to create an entertaining and informative video to explain the technology being utilized in our project.

What was the scope of their involvement?

We commissioned them to create a three-minute animated video for one of our projects. In addition to animating the video, they also hired a voice actor from their catalog of performance artists. The video describes what the project entails and energy savings. Then we hired them to create another two-minute video to present general knowledge about our company.

What is the team composition?

We worked primarily with two people, but a third person came in when one of our partners left.

How did you come to work with Animation Explainers?

They reached out to my boss on LinkedIn. We set up a preliminary meeting with them and enjoyed their enthusiasm. Based on that meeting, we decided to work with them.

How much have you invested with them?

We spent a little over $10,000.

What is the status of this engagement?

The project began in February and ended in April 2021.

What evidence can you share that demonstrates the impact of the engagement? 

Overall, we're satisfied with the videos.

How did Animation Explainers perform from a project management standpoint?

We appreciated that they’re very patient. When tackling projects like this, last-minute changes are common, but they went back and fixed things multiple times to make sure we were happy with the results.

Their communication was pretty good. We generally used Microsoft Teams. During the initial planning phase, we spoke every week or two, but now I’ve only reached out to them a few times recently. There was a five-hour time difference between their team and ours, though, which occasionally led to delays.

What did you find most impressive about them?

Their teamwork was really great.

Are there any areas they could improve?

They may need more staffing. They seem to be a little overworked so they miss fine-tuned details.

Do you have any advice for potential customers?

Have an open mind and allow them to guide you. Do that, and you’ll end up with an excellent animated video.

Introduce your business and what you do there.

I’m the executive assistant and administrator for Encepta, a telecommunications contractor.

What challenge were you trying to address with Animation Explainers?

We wanted to produce an animation about the new service we’re providing.

What was the scope of their involvement?

We started the collaboration with some discovery meetings so they could understand our needs. Animation Explainers sent us a Google Doc form for us to describe everything and the steps for storytelling if we wanted that. They also offered us music options for voices to select. After they got the writing section done and understood our product, they began working on the animation. Animation Explainers then sent us a PowerPoint version of the animation so we could begin making any needed changes.

What is the team composition?

Our main point of contact was Hugo (Project Manager).

How did you come to work with Animation Explainers?

We reached out to them because we were referred by my CEO. We exchanged some emails and booked a call. On the call, they showed us several examples of their work so we could see if any of them matched our needs. Their style was good, clean, and what we were looking for. After they told us the price, we decided that they could be beneficial to us.

How much have you invested with them?

We invested about $6,000.

What is the status of this engagement?

We worked together from November 2020–February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

The project went really well and the experience was excellent. Everyone inside of the company really liked the video and thought it was cool.

How did Animation Explainers perform from a project management standpoint?

Their project management skills were really good. They had all of the files ready, which helped speed up the process. Anything that was delayed was on our end because we had to get the CEO and COO to approve. They laid out the timeline and promised to deliver in a certain amount of time, which was great. Asking questions and providing us with the background, they followed the timelines and knew what they were doing. The team had really good communication skills and we kept in contact through email. They also used Google Drive and Dropbox to change gears and work with our system. 

What did you find most impressive about them?

Animation Explainers was really open to our change. Our team is really busy and they found time to hear us and had patience. When we first started out, we thought there was no way they would be able to understand all of the technical details of our company but they got everything.

Are there any areas they could improve?

There were so many choices for music, which made it challenging for us to select the exact one that we wanted to use, but that's not a huge deal.

Do you have any advice for potential customers?

Go for it; they’re awesome and easy to work with.

Introduce your business and what you do there.

I’m a product marketing lead at The Media Trust. I put together a lot of content to promote products as well as help build new products that can better address our client's concerns and the market’s needs in general.

The Media Trust is a firm that really looks out for the safety of users on the internet. We do that by doing multiple things including protecting users from malicious advertising, malware, and other bad stuff that’s floating through the advertising sites.

We work with publishers and ad tech companies as well as work with enterprise clients, a lot of retail clients, and e-commerce clients. We offer a wide range of services from data compliance, creative blocking, and categorization of advertising creative; it’s a wide packet.

What challenge were you trying to address with Animation Explainers?

We were trying to find a cool visual way that simply described one of our top products, Media Filter. We needed something that really hammered home the benefits of the product, blocking malicious creative coming through advertising pipes, in a succinct and exciting way.

What was the scope of their involvement?

Animation Explainers spent a good amount of time talking to me and asking all about what my product is and what we were looking for. Then because of some of the feedback they gave on the project we were working on, it was clear that they did their own research too.

I wanted to make sure they were fully stocked with as much information as possible because my feel with ad tech is byzantine and confusing. However, Animation Explainers asked a lot of great questions and definitely wanted to understand exactly what was going on.

It began with a sales call explaining the different offering levels and how we could customize things. We couldn't quite justify their premium offering, but they customized it a bit to the way that we wanted. They gave us a form that was clear on some things to fill out as well as ideas with various projects they could work on. Animation Explainers gave us an idea of how the process would work and a list of candidates for voiceovers. We wanted to get this done in a quick manner, and they gave us all of the tools to make it happen.

Following that, we got onto a call with the project manager and walked through exactly what we wanted. I had an idea for the story of the video, and I threw it at them letting them know that was what I saw in my mind. Then I asked them what they thought would work with that. From there, we were able to put something together.

After that, we had a storyboarding process. We were clear to each other and got through the storyboarding very quickly and then began the animation. Animation Explainers used a video platform that made it easy for us to comment frame by frame, so I put in all my feedback in a way that was very understandable for them. The next round looked almost exactly how I envisioned. They really turned an idea that I had into an even better reality. All the animation was them.

What is the team composition?

There was a salesperson I was initially in contact with. Then Hugo (Project Manager) became my main point of contact. There were others doing the animation behind the scenes.

How did you come to work with Animation Explainers?

My boss started having conversations with them before I joined the company, but I believe they reached out to us either on LinkedIn or by email. Our team had a couple of conversations with them. We liked their work with other companies, the price was perfect for our budget, and on top of that, the people we initially talked to were very forthcoming on all explanations, answered all of our questions, and were really pleasant to talk to. I knew exactly what I was going to get from the first meeting.

How much have you invested in them?

We invested $5,000.

What is the status of this engagement?

The project started around November 2020. Our CFO is just rubberstamping the payments, and as soon as he does that, we will get the finished video. The project will be completed soon.

What evidence can you share that demonstrates the impact of the engagement?

Our estimate was that this was going to be finished in early April 2021, and we ended up being way ahead of schedule. I was expecting it to take longer and was pleasantly surprised when Hugo kept coming back with results early.

We will have this video on a variety of pages on our website as well as on our YouTube page. We’ll be tracking leads that come in via YouTube. Our team predicts that the amount of potential business will be about $250,000. We loved what we saw during the storyboarding process.

A highlight of the project stems from a couple of asks I had. There’s a part in the video where a character starts doing some Kung Fu moves. Hugo said they were able to try out something new that they hadn’t tried before, and I really appreciated that. I was a little nervous going into it because I had never done a project like this, but they made it easy.

How did Animation Explainers perform from a project management standpoint?

They are excellent. Communication is extremely easy. Hugo is always eager to jump on a Zoom call and talk things through. They are never long, unending calls; we are able to knock stuff out really fast. He is extremely clear.

Having one contact made the communication really seamless. Hugo was filtering everything to his team very well. I’m juggling lots of different projects at the moment, so one easy point of contact was a blessing.

What did you find most impressive about them?

This is the first animated video I’ve ever worked on for a company. What distinguished it for us was the price, the quality, and their ability to turn things around fast. We didn’t invest that deeply into competitors because what Animation Explainers gave us from the start was in the budget, and we liked everything that they had done so we went for it.

Are there any areas they could improve?

No, I don’t have anything. The engagement has really exceeded my expectations. I expected to be caught up in a lot of edit rounds, but Animation Explainers took every suggestion I had and ran with it.

Do you have any advice for potential customers?

For anyone who is going to do a video like this, come in with an idea and some potential narratives that you could potentially put out. The second thing is to fill out all the forms and give Animation Explainers the research ahead of time. Give them as much information as you can because they’re asking for it. The more information you give them, the better the service is going to be.

Come to the table with ideas. They took what I gave them and turned it into their own. Part of the reason they can offer the service in a very affordable way for a small company like mine is that they had a lot of templates so they can program things very easily. Be active in the process. It’s a collaboration in the end, and it isn’t just them throwing ideas at you. However, they do have a giant stock of ideas themselves.

Introduce your business and what you do there.

I’m the growth and marketing manager at a Taiwan-based AI company.

What challenge were you trying to address with Animation Explainers?

Our management team requested that we come up with an easy-to-understand video that explains our product offerings and mission to customers and potential investors.

What was the scope of their involvement?

They produced an explainer video for our website. After the introduction, the video covers four of our products. They used animation to explain how each product works and how they can help us solve problems, followed by an interactive product demo.

In its entirety, the video is nine minutes long, but Animation Explainers helped us divide the video into four different videos to highlight each product. They used the introduction plus each product demo to come out with four different videos. Now we can put different videos under different product pages on our website.

What is the team composition?

We worked closely with the co-founders and they assigned two animators to help with the video.

How did you come to work with Animation Explainers?

I called all the vendors on Clutch before choosing to work with Animation Explainers. They provided the most reasonable price and were able to deliver the final product within two weeks because we were in a rush. Animation Explainers cost 1/3 the price of the highest vendor. They also understood exactly what we wanted. We did some reference checks. One of my friends had used them and was happy with them.

How much have you invested with them?

We spent about $35,000.

What is the status of this engagement?

We worked together from February–March 2021.

What evidence can you share that demonstrates the impact of the engagement?

We told them our needs and expectations and they were able to fulfill them as expected.

How did Animation Explainers perform from a project management standpoint?

We had a kickoff meeting and five rounds of discussions. They were very responsive to our requests. They showed us their draft and overall design mindset and we provided them with feedback. They responded to us with an updated version within 24 hours.

We used Google Sheets, Google Docs, and Google Slides. They also provided software that allowed us to point out directly on the video where we’d like adjustments made.

What did you find most impressive about them?

They knew what we expected. The first draft wasn’t far from the final versions, which saved us a lot of time.

Are there any areas they could improve?

The voiceover actors pronounced certain words differently so we asked them to re-record them a few times. However, that was the only thing that needed to be improved. Overall, I’m satisfied with them.

Do you have any advice for potential customers?

State your needs very specifically so that they can come out with exactly what you want. For example, we usually share an image online that shows the feeling we’re trying to achieve. The more specific you get, the more efficient it will be when it comes to the final product.