What evidence can you share that demonstrates the impact of the engagement?
The videos were very helpful for our virtual exhibit booths. I could tell the videos were viewed. I followed up with people, and they seemed to understand what we did and were about. We knew going into the project that we would want to repurpose the videos and post them on our site and social media, so it’s a product that has uses beyond that initial need for virtual conferences.
How did Animation Explainers perform from a project management standpoint?
My contact Jessica contributed a lot of legwork to make it happen because we were on a pretty tight timeline. I was very appreciative of her really walking through a lot of things, such as what was effective and what wasn’t, because we’d never done an animated video before. She was very available and responsive. She could answer any questions or go to the people that we needed answers from.
Jessica also really dug into what we were trying to do. Nobody that you would work with in this sort of situation knows the science as well as we do, so we needed to think about how we wanted to explain that, but Jessica really took what we had and filled it out because she knew what her animation team needed from us. We communicated via email and Google Docs. It was pretty low-tech, but it worked fine.
What did you find most impressive about them?
We realized several weeks after receiving the video that we had made an error in what we had asked them to put in it. I went back to them and asked them to change it, and they didn’t charge for additional revisions. We appreciated their speed and reasonableness, as well as the ease of working with them. We also really like the product; we think it turned out very well in the sense of professionalism and what we were looking for.
Are there any areas they could improve?
Nothing really stands out; it was a pretty positive experience for us. We did have to ask for more diversity in our video just as far as the stock people that they included, but that was pretty minor.
Any advice for potential customers?
I’d say that going into it, you need to decide what the goal of the video is. Then, work with their team to storyboard and get their input. Jessica let us know how many words usually fit into a minute-long video, and she showed us how to split the video effectively. Utilizing their expertise but coming with your own vision is a good combination. They’re really good at executing your vision.