Animation Explainers

Introduce your business and what you do there.

I’m the CEO of Integrated Protection Group, which is a security company that’s a subsidiary of Ollivier Corporation.

What challenge were you trying to address with Animation Explainers?

We started a staffing division in the company. Animation Explainers helped us with our promotional video to kick off the new division.

What was the scope of their involvement?

We gave them examples from other websites, and Animation Explainers had us review other videos to understand what we wanted to do from a theme standpoint. They then helped us the entire way – from concept and storyboard to music and voiceovers. Their team helped us create a storyboard, script, and visuals for the video. They then produced and edited a one-minute video for us to use on LinkedIn to introduce the division and market it.

What is the team composition?

We initially worked with Jessica (Business Development Officer) who introduced us to the product and helped us decide what we wanted to do. She then handed the project to Hugo (Project Manager) who helped us create the storyboard, finalize the script, and make the post-production edits.

How did you come to work with Animation Explainers?

Animation Explainers contacted me about potentially using their services.

How much have you invested with them?

The video cost $5,000.

What is the status of this engagement?

We engaged them at the end of November 2020 and then had the final product in February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

On LinkedIn, we received a tremendous response to the video. We ended up with 1,873 views on the post, and I have about 3,500 followers on LinkedIn. People also liked and commented on it. That was by far the best response we’ve gotten on LinkedIn.

How did Animation Explainers perform from a project management standpoint?

It was a collaborative process. They listened to what we wanted and then helped us create a product from those ideas. We edited the script on Google Docs. They also used Wipster, which allowed us to earmark and make comments on the video. We did three rounds of edits to the video, and they didn’t charge me more for them.

What did you find most impressive about them?

Animation Explainers created a great core product, but it was also easy to work with them on edits. I made initial edits and then sent it to other people to review. Other people requested edits, and we actually changed the emphasis in the dialogue. Their team made all of the changes in days, so it was an extremely fast process. I was extremely happy with the project.

Are there any areas they could improve?

I have no complaints. The final product was exactly what I hoped to create for a launch video.

Do you have any advice for potential customers?

I used their storyboard portion of the process and would recommend it because that helped us eliminate a lot of issues. Rather than going straight from script to video, the storyboard process allowed us to hone the project.

Introduce your business and what you do there.

I’m the director of content, events, and brand for Procare Solutions. We provide childcare management software to more than 30,000 childcare businesses across the country.  

What challenge were you trying to address with Animated Explainers?

We’ve realized that it’s important to have compelling content to build our brand, attract customers, and increase the conversion rate on our website.

We wanted to create videos that would resonate with our audience. By using animations, we  hoped to communicate our message in a way that was easy to digest and entertaining to watch.

What was the scope of their involvement?

Each video takes about three weeks to complete and we’re currently working on our fifth video with them. Recently, they created a video for one of our main products.

When we first started working with them, we spent time describing our tone and voice.

Since then, we’ve followed a methodical process. For every video they make for us, we have a phone call to tell them about the product, the key elements we want to highlight, and the length of the video. Then their team creates a script, and share it with us through Google Drive. After that, we get to choose between several options for voiceovers.

After going through the script, we provide some input and have another call to go through everything. Once that gets nailed down, we use their software to click and comment on certain elements of the video. Finally, they begin to animate the first draft of the video.

What is the team composition?

We’ve worked with two people.

How did you come to work with Animated Explainers?

Our CMO asked for recommendations from an online community. We looked at a few companies, but they only offered an interview-style production, which was expensive and took a lot of time.

How much have you invested with them?

We’ve spent close to $20,000.

What is the status of this engagement?

We started working with them in July 2020 and we’re still working together.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve shared the videos on our website, YouTube channel, and at virtual events. Anecdotally, people love them.

We’ve seen a remarkable rise in traffic on the pages that have videos on them. We’ve embedded links into the videos where people can request a demo, and our conversion rates are very high.

Their videos have performed a lot better than other videos we’ve released in the past.

How did Animated Explainers perform from a project management standpoint?

I’m in Colorado, and the two people I work with are in the Isle of Man and Ireland. Despite the time difference, they’re super easy to connect with because they’re very flexible.

They also follow up with me when they need to. For example, if I miss an email from them and they don’t get a response, they will reach out to me again to keep the project moving forward.

We communicate primarily by email but we do communicate over Zoom when we start a project or I request a lot of changes.

What did you find most impressive about them?

They work really fast and turn things around very quickly.

Are there any areas they could improve?

There have been a few times when we’ve provided feedback and they didn’t incorporate it. At the end of the day, we’re all human and they just need to pay a little more attention to detail.

Do you have any advice for potential customers?

New clients should have a clear idea of what the tone, voice, and look and feel they want. If they can show them examples of videos, blogs, or other content they’ve used in the past, Animated Explainers will have a better idea of what their brand is.  

Introduce your business and what you do there.

I’m the CEO of SkinBioTherapeutics PLC. We’re a microbiology company that research and development into the microbiome specific to the health of skin.

What challenge were you trying to address with Animation Explainers?

We’re releasing a probiotic supplement that, when absorbed through the gut-skin axis, can be beneficial for the skin. However, the science behind it is very complex, so we needed to create three 30-second standalone videos that simplified the science behind our product. Still, we didn’t want to simplify it too much because we had a broad audience ranging from patients to scientific academics, analysts, and investors.

What was the scope of their involvement?

They did their own research and asked us to fill out a briefing document. Then they asked us questions, such as how the bacteria looks under a microscope and what the bacteria in our probiotic supplement does. After discussing their questions with my team, we provided a more detailed briefing document.

Using that information, they translated our descriptions into layman’s terms, created storyboards, and took that to the animation team.

Then they offered us a wide variety of voice over options; we were able to select from male and female voices, different accents, younger voices, and older voices.

From there, they created one video about what the gut-skin axis is, another to explain how gut health can cause psoriasis, and a final segment about our product.

What is the team composition?

Dylan (Co-Director) was our main contact when we were considering them as a partner.

Then he sent us a dozen types of similar animations so we could choose what looked like what we were envisioning. Then they handed off the project to Hugo (Project Manager).

How did you come to work with Animation Explainers?

We spoke to six other companies, but Animation Explainer’s engaging nature and can-do attitude was very appealing. Initially, we spoke to Dylan and we immediately trusted him. He was very understanding and easy to talk to. More importantly, he was clearly sharp and understood the science we needed to explain. If he didn’t understand something, he asked questions until he did.  

How much have you invested with them?

We spent less than $10,000. Their prices are based on how long the videos are, and we got 3 30-second videos. They were very transparent about costs.

What is the status of this engagement?

We started our conversation in October 2020 and they completed the videos in December 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The result was phenomenal. The videos are easy to understand and the animation is anatomically accurate.

Our entire board said the videos were flawless and wanted to upload them to our website immediately. On top of that, our target audience has been impressed — professors of biomedicine, anatomy, and dermatology recognized how good our video it is.  

Animation Explainers developed a really creative solution. Although all three videos can stand alone, they can also be compressed into one video, which we hadn’t considered. A lot of people will be drawn to our product because of how it was presented. I wouldn’t hesitate to work with them again.

How did Animation Explainers perform from a project management standpoint?

They were flawless. If they needed to speak with me, they prioritized it and made sure that we scheduled a meeting. As a result, they met every single milestone.

I also can’t speak highly enough about Hugo. He was exceptionally patient and accommodating. At one point, I had to ask them to deliver the videos weeks earlier than we planned, but he assured us that it wasn’t too much trouble and accommodated us. He even responded to emails at all hours.

What did you find most impressive about them?

They were flexible and have a can-do attitude. They learned a lot about a complex topic and were able to translate it into an animation that anybody could understand.

Are there any areas they could improve?

I wouldn’t have altered a single thing about their process. I’m looking forward to working with them again.

Do you have any advice for potential customers?

The more information their clients can give them, the better the final product will be.

They should also trust Animation Explainers because they’re masters at what they do. Their advice is worth their weight in gold. If we listened to them a little more from the start and spent more time on the brief, we probably could have saved a couple of days.

Introduce your business and what you do there.

I’m the CEO of WUKPG, a real estate company that buys property normally at auction or in foreclosures.

What challenge were you trying to address with Animation Explainers?

We wanted to do some digital marketing campaigns, specifically banner and YouTube ads. We needed an animated video production partner. 

What was the scope of their involvement?

Animation Explainers created an animated video explaining what we do as a company. It included the whole process involved in selling property and real estate, as well as exactly how our services work. The video was one minute long. 

They were responsible for everything: the content, the animation, the voice-over. It was an all-encompassing service.

What is the team composition?

I worked with two people: the creative director and the managing director.

How did you come to work with Animation Explainers?

I found them on Google. I chose them after taking a look at the videos they’d made and their company profile. They presented themselves in a very good way and professional manner. 

How much have you invested with them?

We spent about £3,000 (approximately $4,000 USD).

What is the status of this engagement?

We worked on the project from November–December 2020. However, I’ve contracted them to make two more videos.

What evidence can you share that demonstrates the impact of the engagement? 

They did a fantastic job — I can’t praise them enough. People constantly asked who did the work for us, because they want to engage their services as well. 

We don’t have a lot of analytics, but one thing I can say is that our inquiries have around doubled since we partnered with Animation Explainers.

How did Animation Explainers perform from a project management standpoint?

We kept in touch over email, and the communication was incredible. The team was always attentive and responsive to our inquiries. Instead of coming up with problems, Animation Explainers came up with solutions each and every time.

What did you find most impressive about them?

We’re most impressed with their professionalism and their ability. While they were making the video, if there were any changes we wanted, Animation Explainers implemented them immediately. They never came to us with reasons why it couldn’t be done or that there would be delays — they just did it.

Are there any areas they could improve?

Nothing comes to mind.

Introduce your business and what you do there.

We’re an AI-powered expert network, and I’m a senior digital marketing executive. 

What challenge were you trying to address with Animation Explainers?

We were trying to explain our business proposition to customers that are aware of expert networks but aren’t aware of our company. We wanted to showcase our value in the market.

What was the scope of their involvement?

They created a two-minute explainer video to showcase our technology to showcase what our company has to offer in the expert networks space. We took a collaborative approach to the process, starting with requirements gathering. That involved a brainstorming session, where we determined a few different directions in which we could take the product. We progressed into script development from there. During that time, there were plenty of revisions, iterations, and ideas floating around. 

From there, we entered the storyboarding phase. After we provided feedback on the storyboard, they created the animated video. 

What is the team composition?

We worked directly with Aaron (Co-Founder). He was our main point of contact. 

How did you come to work with Animation Explainers?

We found them through Google, and I reached out to Aaron. At the time, we were actually going to choose a rather large company in our area. After speaking with them, we were impressed with their capabilities. Plus, we wanted to give a small company like ours a chance to grow.

How much have you invested with them?

We spent about $5,000 on the project. 

What is the status of this engagement?

We worked on the project with them from August–October 2020.

What evidence can you share that demonstrates the impact of the engagement?

All internal stakeholders were happy with the video, thinking that it properly explains what our company does. We feel that it will position us as we hoped, but we’ll be tracking additional metrics as time goes on.  

How did Animation Explainers perform from a project management standpoint?

Aaron was fantastic, always very responsive to emails. Even when met with extreme challenges, he was still on top of everything to ensure that we had the best service.

What did you find most impressive about them?

Their openness to collaborate really stood out. Other companies offered more rigid solutions, but Aaron was willing to listen to our ideas and incorporate those. That left us with a product that had the essence we were hoping for. They were very accommodating during the scripting and storyboarding process, allowing us to reach the best possible version of the product. 

Are there any areas they could improve?

No, they were great in all capacities. 

Do you have any advice for potential customers?

Be open to ideas and ways of portraying information that you may not have considered before. I’d recommend a collaborative approach and feel that anybody would have a great experience with them.  

Please describe your company and your position there.

I run corporate development for Notable Systems. This encompasses all of our sales and marketing efforts.

For what projects/services did your company hire Animation Explainers?

We needed an animated short which succinctly described our product and value proposition.

What were your goals for this project?

To create a clear and concise video which explains what our software does, and the value it can deliver to potential customers.

How did you select this vendor?

We researched online and found Animation Explainers. They provided us with a competitive quote and we thought highly of their previous work.

Describe the scope of their work in detail.

Animation Explainers helped us storyboard the script for the video and then put all of the actual animation together. We went through several rounds of edits and revisions, which was very helpful in delivering a final product that we think is fantastic work.

What was the team composition?

We worked closely with Jessica at animation explainers, who managed the project and coordinated with their internal designers.

Can you share any outcomes from the project that demonstrate progress or success?

The video has been instrumental in helping us approach new prospects and demonstrating the value of our software during the sales process.

How effective was the workflow between your team and theirs?

We worked seamlessly with Animation Explainers.

What did you find most impressive about this company?

Their responsiveness was remarkable - they turned our edits to the script and video content around within days. This helped to streamline the project and we were able to hit our key dates for delivery.

Are there any areas for improvement?

No - we found Animation Explainers very professional to work with and are extremely satisfied with the final product.

Introduce your business and what you do there.

I’m a senior executive assistant at the University College Dublin. I’m part of the department that's responsible for widening student participation. We work with underrepresented students to make sure they have equity of access to degree programs at the university.

What challenge were you trying to address with Animation Explainers?

We have a relatively new part-time program. We wanted to clarify our message to improve our student recruitment efforts. We needed to get the message out there about our program.

What was the scope of their involvement?

They helped with our messaging, which we thought we had sorted out. We initially wrote the scripts for the two videos based on a brief that another agency provided. Animation Explainers rewrote the script, clearing up any jargon to make the content more catchy.

They sent us a link to their portfolio for us to review. We picked out a couple of videos we liked as a team and then left the process to Animation Explainers. Their team sent us a storyboard in a PowerPoint. We didn’t have to ask for many changes. 

What is the team composition?

I was in contact with Aaron (Co-Founder).

How did you come to work with Animation Explainers?

I googled animated explainer videos and their website was the first result. Even though they’re based in the Isle of Man, they also have an office in Dublin. We felt that it would be helpful to have a local partner.

I sent them an e-mail, which they responded to within the hour. We chatted about the project and then their team came to our office the following week.  

How much have you invested with them?

The two videos cost €5,000 euros (approximately $5,600 USD).

What is the status of this engagement?

We sent them a quote request in February 2020, and we wrapped up the project in June. The global pandemic slowed the project because the university closed.

What evidence can you share that demonstrates the impact of the engagement? 

We're happy with the videos, especially our outreach team, which works with schools and NGOs. They’re able to show people the videos to highlight our program.

The content also raised awareness internally, helping us to ask different schools within the university to offer more classes through our program. People can watch a video about our program instead of reading about it, which is helpful. They'll help with our summer recruitment initiatives.

How did Animation Explainers perform from a project management standpoint?

We mainly communicated via e-mail. When we requested changes, we got a reply the same day. If we wanted a new version of the storyboard, it was sent back within a week. Animation Explainers was quick.

Their team was also patient with us. There were a couple of times when one of my team members requested that I ask Animation Explainers for a superficial change to the voice over. There weren’t any problems, and the process was stress-free.

What did you find most impressive about them?

Animation Explainers wanted to do well, which made the experience more pleasant. Whereas other companies told us that they didn’t have time for our project, Animation Explainers was enthusiastic about the opportunity.

Are there any areas they could improve?

No, we were happy with the experience. There were a couple of times when we asked for a change and then their team left out one or two of them, so we had to ask again.

Do you have any advice for potential customers?

Go into the engagement with an open mind. Trust that they’re creative professionals. Allow them to take some ownership over the project because that led us to a better end product.

Introduce your business and what you do there.

I’m the founder of an employee engagement, positive psychology, and well-being organization called Inkel Health. We design and develop employee engagement programs using coaching as a framework for development.

What challenge were you trying to address with Animation Explainers?

Our elevator pitch didn’t cut it. We felt animation along with speech in a video would better capture the essence of our organization than a phone call or email.

What was the scope of their involvement?

Animation Explainers wanted to hear our story and arranged a conversation via Zoom. Following the conversation, we developed an agreement to work. Their team wanted us to capture our story in a written format including where the company was founded and why it was founded. They listened to why we do this work from start to finish.

Their team captured our story in a video within 2–3 weeks. The video included voiceover, background music, and animated characters with different mannerisms. Once we launch the video, we'll market it on LinkedIn and other social media channels.

What is the team composition?

My main point of contact was Aaron (Co-Founder & Project Manager).  

How did you come to work with Animation Explainers?

Animation Explainers reached out to us over LinkedIn at the right time. We were in the market for an animated explainer video. They provided a list of their previous work within our sector, which was helpful to us.

How much have you invested with them?

We spent €3,500 euros (approximately $3,900 USD) on this project.

What is the status of this engagement?

We collaborated between May–June 2020.

What evidence can you share that demonstrates the impact of the engagement?

Everyone who viewed the animation thought it was brilliant. The video tells the story that we wanted to portray as a company. Everything about the finished product was great.

How did Animation Explainers perform from a project management standpoint?

Their project management was excellent. Their team didn’t have any problems with revisions, making changes until we were happy.

We dug into their drafts. While there weren’t weaknesses, we constantly improved upon the strong aspects of the animations. We like that we continually improved draft by draft.

What did you find most impressive about them?

We didn’t encounter problems, so it was nice working with Animation. Their team understood our organization.

Aaron and his team were relaxed. There wasn’t a moment that stressed them, even when we went back and forth with changes. Their team constantly offered support.

Are there any areas they could improve?

While the price was high, I believe that we’ll reach a return on our investment once we go to market. We had a grant, so I didn’t push them on the price for this project. For future work, I’d definitely push them a little bit. However, my gut tells me that this project will be well worth the investment.

Do you have any advice for potential customers?

Don’t rush the process because it’s a big investment. It’s important that you put the work into the project and explore your options. Animation doesn’t have a magic wand where they produce the vision of your service offerings. vision. Spend time on the background music, voiceovers, and content to create a succinct story that relates to your audience. 

Introduce your business and what you do there.

I’m the head of marketing for an invoice finance company. We work with small- and medium-sized enterprises in Ireland, the UK, Canada, and US. We provide SMEs with early payment on selected invoices so they can manage their cash flow effectively, and/or get working capital to grow their business.

What challenge were you trying to address with Animation Explainers?

In some markets, invoice finance is very established and well-known, like in the UK, but other markets aren’t as familiar with it. We were trying to provide a short and succinct video that would educate the target audience on invoice finance.

What was the scope of their involvement?

We had a chat with them about what we were looking for and they came back with a script and an animated video. We worked with them on that.

In our initial meeting, we realized that we needed an animated video, plus assistance with tutorial-style videos on our portal. We have an e-invoicing portal for our clients and we get a lot of questions. We hoped these videos would support customer self-service.

Animation Explainers was very good at directing us to meet our various objectives. We created the two tutorial videos, and then they did the animation video.  

What is the team composition?

My main point of contact was Aaron (Co-Founder) and he had a team working for him.

How did you come to work with Animation Explainers?

They could have reached out to me on LinkedIn.

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

We worked together from February–April  2020. It was very quick from start to finish.

What evidence can you share that demonstrates the impact of the engagement? 

The tutorial videos are on our portal, but we don’t track how often they’re being used. Anecdotally, they’ve been well-received. Our client management team has noticed that the videos are helping people on the portal. We use the animation video as a sales tool, and our salespeople find it to be very useful.

How did Animation Explainers perform from a project management standpoint?

We shared documents to review on Google Docs. They had quite a good system — they have a shared document system that includes the script, a prototype video, and accompanying pictures. We were able to make recommendations and change pieces of the script on the system.

Aaron was very responsive and calm. Whenever something needs to be done, he just gets on with it; there’s no fuss. It’s very easy to work with him.

We had a few meeting in the office, but we also used Zoom because of COVID-19.

What did you find most impressive about them?

It was very easy to work with them. They were very quick to pick up the concept and what we were looking for. The scripting that they prepared was very good. It was clear they knew what we needed and worked efficiently to get it done.

I certainly plan to revisit this partnership in the future to see what else we can do together.

Are there any areas they could improve?

No, I was happy with their service and the outcome.

Do you have any advice for potential customers?

Have a good idea about what your objective is in the first place so you can communicate it clearly. When you’re working with companies that aren’t subject matter experts in your industry, you need to be as clear as you can about what you’re trying to achieve. If you prepare on your end, the entire project will be easier.

Introduce your business and what you do there.

Genezen Labs is a contract development and manufacturing organization. We manufacture viral vectors and do cell transduction for companies that are developing cell and gene therapy drugs. I’m the chief commercial officer.

What challenge were you trying to address with Animation Explainers?

For our marketing, we attend and sponsor at a lot of conferences so that we’re able to talk to gene and cell therapy companies. COVID-19 prompted the movement of many in-person conferences to a virtual format. We found out that a couple of these conferences in May would be moving online. We needed to develop some content quickly that wouldn’t take the place of our typical human interaction but would provide a nice overview for people, even if they weren’t meeting with us one-on-one.

What was the scope of their involvement?

We chose their two-minute animated video product. We knew we wanted animated, since with COVID, producing videos that required video equipment and people wasn’t going to work. 

We wanted to do a pretty digestible overview of the company that would go over what we’re about and our history. Then, we wanted to do a deeper dive into more of the science behind our capabilities that we can offer clients. Animation Explainers split the two-minute video to cover both of those topics.

It was a collaborative effort. They had a nice framework for their animators to put the video together, but we definitely had the vision of what we were looking for. They did one draft, and then we had the opportunity to make revisions.

What is the team composition?

I worked with Jessica (Business Development Officer) throughout the project.

How did you come to work with Animation Explainers?

Someone from their company had reached out to our CEO on LinkedIn, and it piqued our CEO’s interest. He passed it along to me, and it really went from there.

How much have you invested with them?

We spent $3,700.

What is the status of this engagement?

It was really fast, which was one of the biggest selling points of getting this done. We initially connected on April 13, and we had the video by Friday, May 8, 2020, so it was less than a month.

What evidence can you share that demonstrates the impact of the engagement?

The videos were very helpful for our virtual exhibit booths. I could tell the videos were viewed. I followed up with people, and they seemed to understand what we did and were about. We knew going into the project that we would want to repurpose the videos and post them on our site and social media, so it’s a product that has uses beyond that initial need for virtual conferences.

How did Animation Explainers perform from a project management standpoint?

My contact Jessica contributed a lot of legwork to make it happen because we were on a pretty tight timeline. I was very appreciative of her really walking through a lot of things, such as what was effective and what wasn’t, because we’d never done an animated video before. She was very available and responsive. She could answer any questions or go to the people that we needed answers from.

Jessica also really dug into what we were trying to do. Nobody that you would work with in this sort of situation knows the science as well as we do, so we needed to think about how we wanted to explain that, but Jessica really took what we had and filled it out because she knew what her animation team needed from us. We communicated via email and Google Docs. It was pretty low-tech, but it worked fine.

What did you find most impressive about them?

We realized several weeks after receiving the video that we had made an error in what we had asked them to put in it. I went back to them and asked them to change it, and they didn’t charge for additional revisions. We appreciated their speed and reasonableness, as well as the ease of working with them. We also really like the product; we think it turned out very well in the sense of professionalism and what we were looking for.

Are there any areas they could improve?

Nothing really stands out; it was a pretty positive experience for us. We did have to ask for more diversity in our video just as far as the stock people that they included, but that was pretty minor.

Any advice for potential customers?

I’d say that going into it, you need to decide what the goal of the video is. Then, work with their team to storyboard and get their input. Jessica let us know how many words usually fit into a minute-long video, and she showed us how to split the video effectively. Utilizing their expertise but coming with your own vision is a good combination. They’re really good at executing your vision.