Animation Explainers

BACKGROUND

Please describe your company and your position there.

Previse, founded in 2016, is an artificial intelligence company that has developed an innovative B2B payment solution. Through its state-of-the-art AI and analytical technology Previse is enabling firms to unlock the value in their invoice data, to get their suppliers paid instantly and build a stronger supply chain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers, and what were your goals?

Explainer video. We wanted to showcase our AI + tech capabilities that facilitate day 1 payments to suppliers, without causing a headache for the corporate, in a way that benefits the corporate + its suppliers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted something high quality and value-for-money and delivered in a relatively quick timeframe. Animation Explainers were able to deliver all three. It was also important for us to have a company that could do the end-to-end, e.g. supply voiceover artists, rather than us needing to help put pieces together.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Kick off meeting, followed by script writing, then storyboard, then animation and voiceover, before final video was produced. Had a chance to provide feedback along the way, which was duly incorporated.

Who did you work with and what was the feedback process like?

Interfaced only with the project managers - initially Bryony and then Natasha. Feedback process was good - had to do a couple of rounds of feedback during certain stages but they were always super accommodative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've only just received the video but will be using it in our enterprise sales meetings as well as for a new marketing campaign.

Describe their project management style, including communication tools and timeliness.

Project manager took real ownership of the process. Had Zoom calls and some communication over email also. Collaborated on docs (incl. Storyboard) via Google Drive. Timeliness was good throughout - the process took a couple of weeks more than the initial timelines, but (a) we are in summer holiday season; and (b) I'm pretty confident that if we had absolutely needed it sooner that they would have delivered that.

What did you find most impressive or unique about this company?

This was my first time dealing with a video company, so I don't have good comparison experiences. But I found them to be a very impressive one-stop shop that could deliver a quality end-to-end product experience.

Are there any areas for improvement or something they could have done differently?

We would have benefited from having a little more time at certain points to provide our feedback - sometimes we got stuff and then were asked to provide feedback shortly after. We didn't mind this too much as it kept the project on a fast track, but this is probably the only thing I'd comment on.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Cla-Val, a control valve manufacturer. We manufacture automatic control valves primarily for the water industry, though we also service the fire, marine, ground fueling, and aircraft refueling industries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

Over the last three years, we had created a character that we’d animated using simplistic software. Every couple of months, we would develop a short explainer video for one of our products. These videos had become quite popular in certain parts of the world, but they were never narrated or super well-animated — just text with a character. 

We had a brand new product that was quite technical. We wanted a video with a voiceover and more detailed animation for a trade show, so we hired Animation Explainers. 

SOLUTION

What was the scope of their involvement?

Animation Explainers created an animated explainer video for our new product. The team storyboarded the entire video. They handled all aspects of the production, including the voiceover. 

What is the team composition?

First, I worked with a sales contact, and then I was assigned a project manager, who I primarily worked with. They might have used a voice actor for the video.

How did you come to work with Animation Explainers?

I don't recall exactly how I found them; I believe I saw their ad, asked for more details, and their business development person reached out to me. We decided to give Animation Explainers a shot when this project came along. 

How much have you invested with them?

We spent about $7,500.

What is the status of this engagement?

We worked together from March–June 2022.

RESULTS & FEEDBACK

 What evidence can you share that demonstrates the impact of the engagement?

Internally, the feedback for the video has been really good. Externally, we only launched it last week, so we can't discuss long-term metrics. However, these videos usually do well, and we've already been asked to use this one for our Asia-Pacific market, where these are especially successful. 

Additionally, the video is already starting to generate some good numbers in terms of views. I anticipate this being equally as successful, if not more than any of our previous videos. 

How did Animation Explainers perform from a project management standpoint?

They were very good at project management. I've used other companies in the past for animations, and Animation Explainers was extremely professional. They used Google Docs to pass information back and forth. We communicated via email and Zoom meetings. Their project manager was excellent — friendly and detailed. Overall, the way they handled the project was very good. 

What did you find most impressive about them?

Their storyboarding and project management sets them apart. I appreciated the detail of their storyboard. When I've done these projects in the past, there has been a lot more back and forth. Meanwhile, Animation Explainers was very detailed in the information they wanted upfront, so when they delivered the storyboard, they had pretty much nailed it; we only needed minor tweaks, and that was it. Overall, working with them was a very easy process. I was impressed with them and would highly recommend them. 

Are there any areas they could improve?

They could use tools like Asana and Basecamp. Although many people use Google Docs, it's not a tool I'm used to, and I believe Basecamp is easier to use. 

Do you have any advice for potential customers?

I would suggest you talk to Animation Explainers. What impressed me was their ability to work with different clients and really grasp different industries. Give them a try, and you'll be pleasantly surprised by the experience. I would certainly use them again. 

BACKGROUND

Please describe your company and your position there.

I'm the director of content for a managed security services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers?

Animated video on XDR and what it is/means.

SOLUTION

How did you select Animation Explainers and what were the deciding factors?

I worked with them when I was director of content for a child care management software company, and they were fantastic. At that company, we found them because a friend of a friend referred them.

Describe the project in detail and walk through the stages of the project.

We did a kick-off call to go over the video objectives, length, voice/tone, sample imagery/videos, messaging documents, etc. Following the call, we were provided a folder to upload all relevant branding and reference materials.

Within two weeks, they provided a script that we reviewed. Following approval on the script, they created a PPT storyboard and we provided edits to that. Within a few weeks of the final storyboard, we were presented with a video, where we could make comments directly in the video. It was a seamless process.

How many resources from the Animation Explainers team worked with you, and what were their positions?

Our project manager was our main contact, and she was great. She also brought along the script writer when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I don't have results from the first video with my current company (yet), but I can say that at my last company, the videos they created were directly responsible for a significant number of MQLs, which is why we created several videos with AE.

How effective was the workflow between your team and theirs?

Very effective - we always knew where we were in the process and they were quick to answer questions.

What did you find most impressive or unique about this company?

Talent/capabilities are important, but I find relationships to be just as, or even more, important. They are a great group of people who are kind, flexible and easy to work with, and I enjoyed every project I worked on with them. And they're also extremely talented, which makes it an easy decision to do more videos with them.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the marketing consultant for a project that has created the first multi-token proof of work cryptocurrency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers, and what were your goals?

Our crypto project is a little bit complex, due to the fact that we have 4 tokens and people have a hard time understanding the genius idea behind this concept. That's why we have hired Animation Explainers to help us to better explain our ideas.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have chosen this team because of the recommendations that we have received about their services.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an onboarding call and discussed our concept and the complexity of our project. Then we have spent a few weeks discussing the needed slides for the video before starting with the animation part. After 3 revisions, we have received the video that we need.

Who did you work with and what was the feedback process like?

We have worked with the project manager and explained to him all the details about our project and its fundamentals. After a few sessions, he has started preparing slides that we gave feedback on. And finally, the project manager sent us the animated video which has been edited 3 times with small changes before we received the final video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just put the video on our website and we can't say much about the success of the video yet.

Describe their project management style, including communication tools and timeliness.

We have been mainly talking through emails after the long hours on video calls discussing the style, information, and needed slides. Then we have made a few video calls with the project manager in order to finalize the video.

What did you find most impressive or unique about this company?

They spent a good amount of time trying to understand our project.

Are there any areas for improvement or something they could have done differently?

Maybe a shorter response time would be beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for QOCO Systems Ltd, and we deliver digital software solutions for airlines, maintenance, repair, and overhauls (MROs), and aircraft original equipment manufacturers (OEMs) for over ten years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

We were looking for a provider that could help us with an animated video.

SOLUTION

What was the scope of their involvement?

We had quite an interesting project because it was about aviation maintenance, a technical and heavy subject. Hannah (Content Writer) interviewed a technician who explained what she could write in the script. There were very specific terms that people were using in the industry and Hannah managed to incorporate them.

Hannah’s script had to undergo many corrections and changes, but we were impressed by how she grasped what we needed right away. We used Google Drive to upload our logo, color schemes, and images. We also had a document from Animation Explainers that detailed our project’s key points and identified our selected music and voiceover. 

What is the team composition?

We worked with Hugo (Project Manager) who was the project lead and Hannah (Content Writer) who was our scriptwriter. They also had a few more people who were in charge of our animation and design needs.

How did you come to work with Animation Explainers?

It was actually very funny because we were looking for a provider for this project and I had a few offers already. We were selecting between the offers we received when a colleague of mine was contacted by one of the founding partners of Animation Explainers on LinkedIn. My colleague forwarded their details to me.

After that, I checked their portfolio and I really liked it. We requested a quote and since it was competitive enough, we decided to work with their team.

How much have you invested in them?

We spent €4,000 (approximately $4,500 USD).

What is the status of this engagement?

Our collaboration ran from September–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It would be difficult to share their impact because we only published the video on our website. Our website was also fairly new so we didn’t really have any statistics established yet. 

However, Hannah created a really great script right from the beginning. When we started playing the video at a conference, it was quite impactful. We had about 10 important clients that stopped by just to check it out, which allowed us to start a conversation with them. I’d say it would be a bit too early to evaluate the real impact, but I believe it would be a great one. In fact, due to their work, we would partner with them again for another product of ours in January.

How did Animation Explainers perform from a project management standpoint?

They had a great project management process. Hugo was always available despite having problems with his leg. We rarely had any issues reaching him. Hannah was very professional, too.

What did you find most impressive about them?

They offered a really good price and value ratio. On top of that, what they delivered was a little bit ahead of what they charge compared to other providers. In addition, they suggested many ideas to us.

I really liked working with young and creative people. I was the one who chose Animation Explainers so the responsibility was all mine inside of the organization. As a result, I was really happy that we delivered great results because of them.

Are there any areas they could improve?

We had a Google Drive folder, and I loaded some materials there. I thought I downloaded everything there, but when I followed up with Hugo about it, they couldn’t see some materials I had placed. Perhaps, we could use a different platform to share information next time.

Do you have any advice for potential customers?

Prepare the documentation in advance. In our case, maybe we should’ve conducted a demo session of how our tool works so that they could’ve written our script based on that.

BACKGROUND

Introduce your business and what you do there.

I work in a company that specializes in patient communication technology. We empower patients who either have speech disability or impairment or have a language barrier issue, such as not speaking the same language as their provider. Our company provides them with point of care solutions that enable them to experience more equitable care. Through us, they can communicate with their provider with the touch of a finger.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

We wanted to communicate to our end users the impact, significance, and relevance of our services. Our team needed to provide an overview of our solution’s use cases and talk about the outcomes it could bring.

SOLUTION

What was the scope of their involvement?

Animation Explainers helped us digest a plethora of materials and consolidate them into a script and visual cues to be displayed in a video. Their tasks included doing revisions to the video and editing it until we were satisfied with the finalized deliverable. To jumpstart the project, we provided Animation Explainers with information about our product and details that we wanted to highlight on our website. These included what people should expect when they decide to adopt our solution.

What is the team composition?

I worked with Hugo (Project Manager).

How did you come to work with Animation Explainers?

Dylan (Co-Director) reached out to us in good timing because we were searching for companies that could animate a video for us. We did an intake process, and then we took the next steps with them. Our team decided to work with their team because of their readiness in terms of timelines and their prior work experience.

How much have you invested with them?

We spent around $6,000. 

What is the status of this engagement?

We started working with them in August 2021, and the project was complete in September 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, we’ve completed a one-minute-and-40-second commercial animated video. We just published the video on our website, so there aren’t any success metrics available yet.

For Animation Explainers’ performance, there was a lot of information to digest. Since the healthcare environment was difficult to articulate to laypeople, it was quite difficult for end users to understand it accurately. However, Animation Explainers was diligent in repeating their efforts in editing until the final video was satisfactory. We were impressed with that.

How did Animation Explainers perform from a project management standpoint?

Animated Explainers’ project management was excellent. They used Wipster to give us access to the video and provide comments on them. It also allowed us to share the video among all of our team members.

What did you find most impressive about them?

Their price point and timeliness were impressive.

Are there any areas they could improve?

No, there weren’t any. We were happy with the results. 

Do you have any advice for potential customers?

The script is critical, and you must contribute to the scriptwriting process. Understand what needs to be communicated and don’t rely on Animation Explainers solely. There should be a 50-50 contribution in terms of content, feedback, and guidance.

BACKGROUND

Introduce your business and what you do there.

Life360 Innovations is a medical device startup focused on men’s health, particularly in urinary incontinence. My position is VP of marketing and sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

As a newly minted startup that’s just starting its commercialization, we needed to drive the awareness of our proposition across multiple stakeholders. We also needed to communicate our process of delivering products and services to the marketplace in a simple and easy-to-consume way. We’ve seen videos produced in other verticals, so we decided it is what we wanted to do as well, that’s why we turned to Animation Explainers. 

SOLUTION

What was the scope of their involvement?

Animation Explainers produced a 90-second animated video for our startup. They made it in such a way that viewers could easily understand our general offering as a brand. 

We started with a creative intake process where we summarized which key messages we wanted to convey through the video. We also provided key insights and value propositions around our brand through a brief. Animation Explainers came back to us with an input document which we accomplished as well, and through those two documents, we were able to agree on the scope and key outcomes of the project. 

The team collaborated with us to develop rough concepts and create a general storyboard. They then worked iteratively to complete a final video. 

What is the team composition?

We met with the owner of the company but our main, day-to-day contact was Hugo (Project Manager). He would interface with us and relay everything to his creative team.

How did you come to work with Animation Explainers?

We searched online for agencies that could produce animated videos and Animation Explainers were prominent in the results. We compared their offer to that of other vendors. 

The quality of their work and their focus on animated videos in particular stood out. Their price was also very competitive, so we knew we would be getting great value for our money. That’s when we decided to work with Animation Explainers. 

How much have you invested with them?

We invested about $7,000 CAD (approximately $5,500 USD).

What is the status of this engagement?

The project lasted from May–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video made by Animation Explainers did a great job of explaining a relatively complicated process in a simple way. We haven’t yet heavily promoted the video, but our internal experts gave unanimous feedback —  that it was easy to understand. We’re all quite pleased with the outcome of the work. 

We also had our colleagues and contacts watch the video and get back to us about what they were able to take away from it. These people successfully parrotted the context of the video, which speaks to its clarity. 

How did Animation Explainers perform from a project management standpoint?

We had a robust briefing process in the beginning, but we still ended up changing some details as we got into creating the video. This was because seeing the actual work provoked ideas that we hadn’t initially thought of in the beginning. The Animation Explainers team accommodated all of those iterations and back-and-forths to really align the video with what we wanted to accomplish. 

We also appreciated the fact that they agreed to extend the video length while still honoring the price for the original, agreed-upon 60-second video. We were having difficulty squeezing in vital information into 60 seconds, so it was great to see that flexibility on their part. 

We typically communicated via email and Zoom.

What did you find most impressive about them?

What really stood out about Animation Explainers was their creative flexibility. When we asked for changes, there was no hesitation or push-back from their end. They would simply ask for the reason behind the change and go on to willingly incorporate that into the product. 

Are there any areas they could improve?

There’s nothing they could’ve done differently. 

Do you have any advice for potential customers?

Be prepared with a clear outline of what your strategic intent is and what job you want the video to do, and then let Animation Explainers use their expertise and experience to tailor a solution for you. Don't be afraid to work with them collaboratively because that’s the only way you’ll bring a successful product to life.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Harmonic Bionics. We manufacture and sell an upper-extremity rehabilitation exoskeleton for movement disorders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

Our exoskeleton and, in general, our robotic technology are sometimes difficult to explain and illustrate succinctly. We had seen some videos created by Animation Explainers in the past, so we saw the opportunity to create one that could capture the essence of our technology. We wanted to share our message with a visually appealing video that we could use on our digital channels.

SOLUTION

What was the scope of their involvement?

Animation Explainers produced a 90-second 2D animated video for us that described specifically our exoskeleton Harmony SHR™. I first had a discovery session with their project manager, and they then wrote the script for the video.

They were also in charge of getting the voiceover talent and the music, and they designed and created all the animations. Basically, they did everything, from start to finish, within two months.

What is the team composition?

I first worked with Dylan (Co-Founder), and he helped me kick off the project. Then, I mostly worked with Hugo (Project Manager), who was in charge of everything, from the script and storyboard to the delivery process at the end.

How did you come to work with Animation Explainers?

We had seen a couple of their videos on LinkedIn, and I connected with Dylan through that platform. I also talked with two other animation agencies, but I was really impressed with Animation Explainers’ portfolio and communication. Additionally, their price was reasonable, so I went with them. Now, I’m really happy that I did.

How much have you invested with them?

We spent $6,500.

What is the status of this engagement?

We worked together from June–August 2021. They delivered the product within eight weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everyone within our organization is very pleased with the video and the outcome. Our CEO loves it, and our sales director thinks that it can be used for multiple purposes. It doesn’t only explain our technology to prospective customers, but hospitals that purchase our exoskeleton can also use it to attract more market share.

We just started using it in some of our social media advertising campaigns, so we don’t have any metrics yet, but we hope to have them in the future.

How did Animation Explainers perform from a project management standpoint?

From a project management perspective, Animation Explainers was one of the best vendors I’ve ever worked with. They were extremely communicative upfront; they told me the timeline and respected it.

Hugo was also extremely communicative. He asked for my feedback constantly and told me how long every step was going to take. Overall, working with them was one of the best experiences that I’ve ever had.

We communicated via email, and they used Google Docs to keep everything organized nicely. Additionally, they used a tool called Wipster that helped us review the video and provide feedback.

What did you find most impressive about them?

Although our technology can be a little complicated, Animation Explainers picked the point that we were trying to get across very quickly. They understood the problem that we were addressing, the solution, and the message that we wanted to convey very quickly, and they made a great animated design of our product.

Their great work helped make the process go fast because we didn’t have to spend a lot of time editing, and the first version of the video that they gave me was spot-on. Overall, they were great at what they did.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

They’re great to work with, so I encourage other companies to do that as well.

BACKGROUND

Please describe your company and your position there.

I'm a partner in an analytical consulting company in the USA. I run the technical team and interface with all clients. Our firm performs an array of complex analytical tasks for all industries, sectors and markets - if you have data and a problem, then we can help.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers, and what were your goals?

We hired Animation Explainers to develop a simple video that conveyed the complexities of our work in a simple way that will apply to numerous industries and markets. The goal was simple, yet deceptively complex - convey as many different use-cases of what our technical solutions can deliver across as many industries as feasible in a simple way and under 90 seconds.

SOLUTION

How did you select this vendor and what were the deciding factors?

The biggest factor was their proven track record of videos on YouTube - you can tell that they take their craft seriously and have a dedicated and focused team that consistently produces high quality videos. They were also really easy to work with and that conveyed almost immediately when we first met with them via Zoom.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Without giving away their approach, they had a very detailed process with specific actors and roles and a timeline that was strict enough to ensure all things got wrapped up in a timely manner but configurable enough to meet our needs and any challenges we might have run into along the way.

Who did you work with and what was the feedback process like?

We had a dedicated Project Manager that was with us the entire time (short process overall) and he was great - he guided us through the decisions we had to make, managed our expectations on what's to come and ensured we stayed on the timeline as expected.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As they told us at the beginning of the engagement, the video product was delivered on time and is now part of our active marketing campaigns on YouTube, LinkedIn, etc.

Describe their project management style, including communication tools and timeliness.

Our Project Manager was super friendly, easy to work with and kept us informed all throughout the project.

What did you find most impressive or unique about this company?

Animation Explainers have the staff and capabilities to deliver a wide array of artistic styles and vocal accents to our videos that will continue to help us grow and adapt to the marketplace.

Are there any areas for improvement or something they could have done differently?

Nothing. Everything was top-notch from our initial meeting until the final product was delivered (on time). We couldn't be any happier with the outcome.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a medical device startup company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

We were trying to describe our technology to potential business partners, investors, and medical institutions through a video that basically explained the problem that we were solving, our goal, and our hypothesis of how to solve it.

SOLUTION

What was the scope of their involvement?

I got a grant to cover a portion of the video's cost, and there was a big investor showcase that I was presenting at, so I had a really short time to turn it around. Animation Explainers worked with me to make that happen. 

I gave them a summary of the things that the video needed to cover, and they provided a lot of feedback and gave me more ideas, which was helpful. Their feedback was excellent, so we went from there.

Animation Explainers then created the animated 90-second video for us. During the creation process, we did a few iterations where we met to go through what we wrote and agree upon the script and what the frames would look like. When they gave us the first edition of the video, we met again to revise the little details and the small things.

What is the team composition?

Hugo (Project Manager) was my main point of contact.

How much have you invested with them?

I spent $6,000.

What is the status of this engagement?

We worked together during May 2021. It took a week and a half to complete the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received very positive feedback from everyone on the video that Animation Explainers created, including our investors and people overseas seeing our website. The people thought that it provided a polished and great explanation. It was done in a very impressive and quick way, and it ended up being really solid and helpful.

How did Animation Explainers perform from a project management standpoint?

Working with them was an excellent experience. We used Crisp and communicated mostly via video calls.

What did you find most impressive about them?

I don’t have a comparison point because they were the first company I’ve ever worked with. However, Hugo was great, and they turned everything around super quickly — I highly recommend them.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I don’t think I have any advice for working with them. Every single project that Animation Explainers do is different, and each client is trying to accomplish something different.