LocalEyes Video Production

BACKGROUND

OPPORTUNITY / CHALLENGE

• Educational Excellence
• Audience Engagement
• Brand Differentiation
• Consistent Quality

SOLUTION

• High ratings
• Close to my geographic location
• Pricing fit our budget

RESULTS & FEEDBACK

• Viewership Metrics:
  • Track the number of views for each ProClinic video on platforms like YouTube or other designated channels.
  • Monitor the trend in views over time to assess the long-term impact of the videos.
• Engagement Metrics:
  • Analyze engagement metrics such as likes, comments, and shares on social media platforms.
  • Measure the average watch time for each video to gauge audience interest and retention.

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Manager of PUENTE Learning Center

Describe what your company does in a single sentence.

PUENTE Learning Center is an education nonprofit, providing over 2,000 children, youth, and adults with access to high quality education programs and support to thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LocalEyes Video Production to accomplish?

• to create a student recruitment video

SOLUTION

How did you find LocalEyes Video Production?

Online Search

Why did you select LocalEyes Video Production over others?

High ratings

How many teammates from LocalEyes Video Production were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Local Eyes created a student recruitment video for our charter elementary school. They helped with pre-production, including securing voice over artist, minimal script development, planning day of shoot, and with filming and editing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We featured the new video at our fall fundraiser, and heard great feedback from donors, parents, and community members. We'll also be using the new video to run digital ads to help with our recruitment campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sandra, the producer, was fantastic to work with! She's very organized and was on top of project deliverables, keeping us updated throughout the process, including with tasks for us to complete and deadlines. It was a seamless process from the first call with Dominic to the wrap up of the project.

What was your primary form of communication with LocalEyes Video Production?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How organized and seamless the process is from the first call to the last, which included a wrap up call where they wanted to know feedback and how the process went overall. It's great to know they care about their clients and areas where they can improve.

Are there any areas for improvement or something LocalEyes Video Production could have done differently?

One thing I noted was that I had higher hopes for the script development process. I created the script, but it wasn't made stronger by the script writer, it was simply organized different. I thought it was already strong so not a huge deal.

BACKGROUND

Introduce your business and what you do there.

I am the president and co-founder of a technology startup called FREEAG8.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LocalEyes Video Production?

We hired LocalEyes to produce an explainer video that featured the process and vision of our company. Being a startup, we wanted a high-quality video to show to investors.

SOLUTION

What was the scope of their involvement?

LocalEyes took the time to discuss my company’s vision and what I wanted to see in the video. LocalEyes was responsible for the storyboard and the production of the video. They outsourced the animation to a firm called Rado Creative.

What is the team composition?

The owner played the lead on the project, and he was assisted by his lead video producer and two people from Rado Creative.

How did you come to work with LocalEyes Video Production?

I found them through a Google search. I considered other vendors, but the LocalEyes owner was responsive and impressed me during our initial discussions of the project. I wanted a vendor that would understand my company’s vision from the beginning.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

Our project lasted from May through June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It is too early to determine the video’s true impact on our business. However, we have received only positive reviews from investors that have seen the video. It is clear in the video what our process is and what our values are.

How did LocalEyes Video Production perform from a project management standpoint?

Overall, they performed well. There was a slight delay in the project, but they communicated well and detailed a plan that would get the project back on track. All told, the delay did not cause any problems. I wasn’t concerned about the delay. I wanted a high-quality video, and that’s what they delivered.

What did you find most impressive about them?

I requested a senior member of their team because this was my first video with them, and I wanted it to be done well. The owner took it upon himself to lead the project, and that made me feel like a valued customer.

Are there any areas they could improve?

There is nothing serious to note. We had the slight delay, but it was not a detriment to the project.

Any advice for potential customers?

I found it valuable to meet with the owner to determine if their video capabilities matched our needs.

BACKGROUND

Introduce your business and what you do there.

I am the Head of Advancement Communications at the Suzanne Dworak-Peck School of Social Work at the University of Southern California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LocalEyes?

We were increasing our marketing efforts at the school, and we needed outside assistance to develop several videos featuring our school and its departments.

SOLUTION

What was the scope of their involvement?

The range of their work has been from on-campus interviews and testimonials to sending them on location with USC faculty and students to capture our work there. We’ve had them feature specific people and departments within our school, and we’ve sent them to South Dakota and Washington, DC, to feature our community immersion programs as part of our master’s of social work program. We provided them with parameters of what we expected, shot lists, good candidates for interviews, but they frequently worked independently as well. Depending on the project, they would bring a one- or two-person filming crew, and we would film for one or two days. They were responsible for all editing, but we had input into that process.

What is the team composition?

I speak daily with the principal and the lead video producer.

How did you come to work with LocalEyes?

They were recommended to me by a colleague who had previously worked with them. We interviewed several firms, but we settled on LocalEyes because I liked their style, and their production value was very high. They structure interviews well and collect valuable B-roll. We had them complete a small project with the dean of our school. They were professional and well-prepared, so we felt comfortable moving forward.

How much have you invested with them?

We’ve spent between $70,000 and $80,000.

What is the status of this engagement?

They completed our first tester video in September 2016. We began engaging in full-time work with them in February 2017, and we’ve remained in regular communication on several projects since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the redesign of our site, we wanted more moving images, and these videos have helped improve engagement with the site. A professional development web series they produced has been popular across social media, YouTube, and LinkedIn, and we’ve been able to attract a sponsor for that. We’ve produced videos for different branches of the school, and now all the others request funds for their own videos. We’ve created a monster in that everybody wants their own video, but that means that they’ve been well-received.

How did LocalEyes perform from a project management standpoint?

They have been available and responsive at all times. It’s been a busy year with our scheduling because of the volume of projects, but I know I can get their attention by email or phone immediately. They’ve worked over weekends, if necessary.

What did you find most impressive about them?

They collaborated with us to make each video the best it could be. They are committed to giving the client what they need. They want us to be happy, and they want us to have the asset that we need in order to fulfill our goal.

Any advice for potential customers?

It is important to have a good idea of the scope of the project before beginning. If you provide them with a good base, they’ll be able to take your project even further. They’ll be able to use more of their creativity instead of guessing what you want.

BACKGROUND

Please describe your company and your position there.

I am the PR Manager for Goodwill Industries of Denver, which provides education and career development opportunities for Coloradoans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LocalEyes Video Production?

We needed someone to shoot and edit our award recipient videos for our annual Power of Work fundraiser.

What were your goals for this project?

We hoped for the videos to capture each recipient’s story, while also encouraging guests to make financial contributions to our cause.

SOLUTION

How did you select this vendor?

We received nine proposals from our initial RFP. We spoke with five firms over the phone and interviewed three in person. We selected LocalEyes because of their price, collaborative enthusiasm, and videos in their portfolio.

​​​​​​Describe the video(s) and the process in detail.

During our prep call and pre-production meeting, we provided LocalEyes with shot lists, shooting schedules and locations, story summaries, and interview questions for each video. LocalEyes was responsible for coordinating all interviews, providing all necessary equipment, troubleshooting technical issues, filming, editing, and special effects. We provided a graphics package with an overall look for each video, and LocalEyes executed it accordingly. When production concluded, we agreed on a post-production schedule with deadlines for both parties to exchange edits and feedback. LocalEyes supplied rough cuts after filming, and we suggested adjustments. Each video had three rounds of edits. Before the final cuts, we collaborated on an in-house editing session to fine-tune the finishing touches.

What was your vendors' project management or feedback process?

I worked closely with the owner and lead video producer to ensure we had the correct footage. They both executed the production set-up and breakdown very efficiently and were both a pleasure to work with. Our program participants sometimes have special needs, but the film crew was extremely respectful to each of the interviewees and made them feel as comfortable as possible. During post-production, I worked with the lead video producer on the editing process. He was great to work with through several rounds of editing, and he was receptive to all feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We raised $41,000 in day-of donations. Several longtime guests of the event said these videos were some of the best we had ever produced.

How effective was the workflow between your team and theirs?

I was the main contact point for LocalEyes, and I found my counterparts to work effectively. They were mostly on time, and they were communicative if a deadline ever had to be pushed back of if they needed more from us.

What did you find most impressive about this company?

The quality and detail in every shot paid off. The videography in particular stood out. To say I am impressed would be an understatement. The quality of the videos was truly outstanding.

Are there any areas for improvement?

I would suggest some sort of video-sharing platform that allows us to more easily share notes and edits right on the timeline of each draft of video during the post-production process. I took copious notes and manually matched them with the corresponding time code in a separate document. This worked well, and I’m very happy with the outcome, but it would be even more efficient if I was able to take my notes and share those directly on the timeline of the video in some way.

BACKGROUND

Please describe your company and your position there.

I am the president and owner of a boutique branding and marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LocalEyes Video Production?

Our client, a community college, needed a commercial to run on TV and in movie theaters as part of a wider brand campaign.

What were your goals for this project?

We wanted to enhance perceptions of the college’s brand.

SOLUTION

How did you select this vendor?

I searched the web for video production companies in Denver.

Describe the video(s) and the process in detail.

The video used actual students in amazing settings to promote the brand attributes we created. We worked with LocalEyes to storyboard, scout locations, film and edit the commercial, review, and make final adjustments.

What was your vendors' project management or feedback process?

They communicated with us and offered ideas at each step of the project, but were always very collaborative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This commercial was the foundation of a brand campaign that ultimately increased enrollment by 10%, which increased revenue by millions of dollars.

How effective was the workflow between your team and theirs?

Their communication was excellent, and their responses were always timely. They told us what we needed to do and explained their part of the process. It was very smooth.

What did you find most impressive about this company?

The value is astounding. They delivered super high-quality work at a very reasonable price, and were great to work with. They made everything easy, and I never had to worry about their reliability or the quality of the product. Overall, I'm very pleased.

BACKGROUND

Please describe your company and your position there.

I’m the content marketing manager at PaySimple, the leading service commerce platform for businesses, supporting the success of over 17,000 companies in the U.S. PaySimple enables businesses to market services, accept payments, and retain customers using an end-to-end solution that covers everything from payments and appointments to online sales, customer management, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LocalEyes Video Production?

LocalEyes produced a short customer story video for us featuring one of our merchants.

What were your goals for this project?

We wanted to highlight a PaySimple customer to spread awareness of our brand and service offering.

SOLUTION

How did you select this vendor?

Ryan (Principal, LocalEyes) connected with me on LinkedIn and we met for coffee to discuss their services. I was impressed by his ideas and the video examples he sent me.

Describe the video(s) and the process in detail.

LocalEyes helped come up with the concept for the video, mapping out its flow and producing questions to ask subjects. They also explained everything that would happen on the day of shooting step by step. They shot all the footage, directed the interviewees, and edited the video.

What was your vendors' project management or feedback process?

We communicated over email, in-person meetings, and phone calls. We also shared a Google Doc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don’t have any results yet.

How effective was the workflow between your team and theirs?

Ryan was very available and easy to work with.

What did you find most impressive about this company?

LocalEyes created an extremely high-quality video that I believe stands out over other brand videos for its sophistication and attention to detail. They understood and channeled our brand perfectly and made all of the video subjects look great.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I’m the market manager at Transwest, a company that specializes in heavy- and medium-duty trucks, light-duty vehicles, and horse trailers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LocalEyes Video Production?

We wanted a video that overviews each location, and the products and services offered. New employees and prospective clients were the intended audiences.

What were your goals for this project?

We wanted to familiarize people with the company and its services.

SOLUTION

How did you select this vendor?

We reviewed several video production firms online. We reached out to LocalEyes based on their web presence, portfolio, and overall professionalism.

Describe the video(s) and the process in detail.

For expediency, we prepared content ahead of time. After initial discussions with their principal, we provided that content and collaborated for the rest of the project. We scheduled four shoots at various locations based on needs for static images, video, and drone footage.

RESULTS & FEEDBACK

What was your vendors' project management or feedback process?

The principal was our main contact and he did not disappoint. He was a pleasure to work with and very responsive to any questions or concerns we had.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve played the video on 25 screens across various branches. Customers always watch it and some mention they never knew about the company’s diversity.

How effective was the workflow between your team and theirs?

LocalEyes had consistent and quick workflows. The team was always accessible and provided creative suggestions when needed.

What did you find most impressive about this company?

They’re experienced, knowledgeable, and professional. LocalEyes also had great prices.

Are there any areas for improvement?

We are very satisfied with Local Eyes and will use them again.

BACKGROUND

OPPORTUNITY / CHALLENGE

• Create a :30 commercial
• Create a :60 commercial
• Provide footage for social media posts

SOLUTION

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

• scriptwriting
• talent and voiceover
• pre-production
• production
• post-production

RESULTS & FEEDBACK

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of a human resources company

Describe what your company does in a single sentence.

We are an employer of record (EOR), making hiring borderless.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LocalEyes Video Production to accomplish?

• CEO Message

SOLUTION

How did you find LocalEyes Video Production?

Online Search

Why did you select LocalEyes Video Production over others?

• High ratings
• Portfolio

How many teammates from LocalEyes Video Production were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Internal company changes which CEO, wanted a personal internal message videoed for the staff/employees and social media. This entailed two sessions of video shooting, and editing at the executives request.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quality of the video! The timeline was quick!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! Items were delivered quickly and well, very minimal edit request as the work as a whole was of great quality.

What was your primary form of communication with LocalEyes Video Production?

Virtual Meeting

What did you find most impressive or unique about this company?

The work displayed on there website is what drew me to reach out to them. The team was responsive and understood what was most important for us.

Are there any areas for improvement or something LocalEyes Video Production could have done differently?

No, I belive they really did do their best and provided great work in return!