Award-Winning Web Design & Digital Marketing
We Are a Full-Service Web Agency
for over 16 years we've created stunning websites, landing pages and interactive campaigns. Our team uses the power of digital technology to engage your audience, encourage sharing, and convert online traffic into loyal customers.
Experts In Digital Creativity
we strive to create emotional and meaningful stories, which in turn become fantastic digital experiences.
Our Strategic Approach
is human-centric and data-driven. We analyze user interactions and apply the data into personalized visuals that fulfill users’ needs and draw more business.
Our Process
is built on 4 core pillars: discover, define, design, and deliver.
120 + Awards
remind us to keep learning, keep innovating and keep ahead of the curve.
headquarters
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Portfolio
Welch's Fruit Snacks, Sabra, Sun Maid, Frost King, Pop Weaver, Dove, Nivea, Bayer, Societe Generale, The Voice, VMware, Toshiba, Pepsico, Ogilvy, Ballentines, Alaska Vodka, Dyrdek Machine
Reimagining the Future with a Cutting-Edge Technology Company
About the Client
Blockchains develops software solutions that are preparing the world for the next phase of the internet’s evolution—Web 3.0. This groundbreaking company is on a mission to reimagine and build the infrastructure and tools needed for greater personal control over digital interactions and better protection of personal information through blockchain-based security. With an emphasis on digital identity, digital assets, connected devices, and a stable means of digital payment, Blockchains is blurring the line between digital- and real-world interactions. The company is even building a real-life sandbox in northern Nevada that will model the new ways in which humanity will live, work, and play.
The Opportunity
When people think of blockchain technology, they often associate it with cryptocurrency and the volatile bitcoin market. Most cryptocurrency sites have a dark, tech-based look-and-feel that focuses on apps and numbers. The Blockchains team wanted to differentiate itself in the space with a humanized aesthetic that over-indexed on people, team, and culture. The site needed to convey that Blockchains goes beyond cryptocurrency, with plans to develop a complete ecosystem rooted in the good of humanity.
What We Did
The eDesign team knew it needed to build a site for Blockchains that would push the creative envelope. To illustrate the company’s progressive nature, we developed 30+ custom 3D assets that were integrated throughout the Blockchains site. At the forefront was a detailed 3D animation of the company’s pilot program—a futuristic city in northern Nevada meant to showcase all aspects of what blockchain technology can do. Featuring an abstract feel, multiple textures, and eye-catching motion, the animation was built to appeal to a variety of audiences—from potential partners to industrial application users, to prospective employees. In addition, our team created reusable CMS templates and added new sections, such as a rich news area and career page.
How It Went
The end result was a fast, approachable, and accessible site that differentiated itself from the cryptocurrency space via the use of bright colors and human touches. Just days after launch, Blockchains experienced a 3x increase in engagement from the previous site, and a 50 percent increase in pages visited. Thanks to successful SEO optimization, the site is already showing higher on Google rankings despite an abundance of 3D animations. The project was completed on time and on budget, with universally positive feedback from all company stakeholders. As a testament to a job well done, Blockchains has engaged eDesign for ongoing maintenance and support, along with future opportunities for additional microsites, landing pages, and campaigns.
Our Role
UX/UI Design, Visual Design, 3D Animation, Motion Graphics, WordPress CMS, Third-party Integrations, GDPR Compliance, SEO, Ongoing Maintenance.
Blockchains
https://www.blockchains.com/
Finch: Bringing a New FinTech Brand to Life
About the Client
Finch is a one-of-a-kind financial product and mobile app that combines the flexibility of a checking account with the benefits of an investing account. It puts the customer’s money to work by automatically investing one’s entire checking balance into a diversified portfolio of Exchange Traded Funds, offering liquidity, simplicity, and the opportunity to increase wealth by up to 50% every 10 years.
The Opportunity
As a Financial Technology startup, Finch needed to establish itself as a brand from the ground up. They started by securing a name and identifying customer personas, then brought on eDesign to give a “face” to the Finch brand. Our team got to work right away, developing a logo, brand guidelines, and a robust online landing page all within an uber-tight timeline of 4 months.
What We Did
We set out to create a logo that connected with the inspiration behind the Finch name—a bird in the Galapagos Islands known for having a distinctive, evolutionary beak. The eDesign team landed on a logo that incorporated bird features in a subtle yet striking way, ensuring it would work in both standard and standalone app environments. We then moved on to developing brand guidelines, which served as a starting point for the aesthetic of the websites and landing pages. At the center of this robust page is a 3D animation that clearly tells the story of the two sides of the Finch experience, along with smart UX design, an abundance of motion, an interactive calculator, a WordPress-powered blog, and more.
How It Went
Though the site only recently launched, the client noted positive feedback from internal stakeholders, customers, and investors alike—along with early signs of increased engagement on the site. The Finch team recognized eDesign for a job well done via positive industry reviews and client referrals, while also leaning on our team for ongoing maintenance and site support.
SundaySky: Communicating the Power of CX for an Industry Leader
About the Client
SundaySky is transforming Customer Experience (CX) engagement for Fortune 500 B2C brands, enabling them to deliver video-powered experiences at critical moments along the customer journey. Their unparalleled Video Experience Platform powers billions of unique digital experiences annually for the world’s leading brands—including highly personalized customer content and marketing efforts. This allows SundaySky to drive breakthrough outcomes and quantifiable business value for their customers—including increased revenue, reduced costs, lower churn, and higher customer satisfaction.
What We Did
The eDesign team knew that the best way to capture the attention of a CXO was to develop a dynamic 3D video that would greet visitors upon arrival at the SundaySky site. Our team created a visual centerpiece featuring customer personas that told the “why” and the “what” of SundaySky’s software and partnership. In order to meet lead generation goals, we focused on providing a smart user experience that would amplify stories and testimonials. We also provided WordPress integration and content migration that preserved the company’s previous page rankings and SEO performance.
How It Went
Garnering highly positive feedback both internally and externally, the new SundaySky website is driving strong leads for sales and opening up more conversations across industries. The company is now able to establish a name for itself not just for personalized video solutions, but for a full range of CX projects. As a testament to the success of our site redesign, eDesign will continue to work with SundaySky on quarterly site maintenance and enhancements. Next up is the translation of the site into multiple languages to serve audiences worldwide.
SundaySky
Sun-Maid Chocolate Raisins: Conveying the Magic of Chocolate for an Iconic Brand
About the Client
Since 1912, Sun-Maid has provided premium quality raisins and dried fruits from the farms of California to people across the world. It’s become one of America’s most iconic brands, thanks to a gold-standard of quality and the instantly recognizable Sun-Maid Girl. Sun-Maid Chocolate Raisins combine the finest, most plump and juicy California raisins with the purest, creamiest milk chocolate for a truly extraordinary experience.
The Opportunity
Sun-Maid Chocolate Raisins wanted a modern, mobile-optimized site that more clearly communicated “the magic of chocolate” while staying connected to the original Sun-Maid brand. The new site needed to act as a launchpad for the brand’s expanded product portfolio—featuring three new flavors including Chocolate ‘N Peanut Butter, Cocoa Dusted and Almond Crunch. It was important to showcase the brand’s new packaging and size options while providing an easy way to find ingredients, nutritional facts and more.
What We Did
Following Sun-Maid’s new branding guidelines, eDesign created a chocolate wonderland of mouthwatering imagery that showcased the simplicity of real ingredients likes grapes, raisins and chocolate. Putting the new varieties front and center, we encouraged users to explore the brand’s expanded flavor options while generating “appetite appeal” on every page. We also implemented Google Analytics and Google Tag Manager to track performance and engagement.
How It Went
The new Sun-Maid Chocolate Raisins site embraces a product-first approach that leverages both brand heritage and growth. The eDesign team created a mobile-friendly and responsive website that makes it easy to find Sun-Maid Chocolate Raisins products, nutritional facts, sizes, and ingredients across all platforms. With an agreement in place to add Where-to-Buy functionality as well as provide ongoing site maintenance and support, eDesign expects Sun-Maid Chocolate Raisins to double their site engagement within the first 12 months of launch.
Sun-Maid Chocolate Raisins
Dyrdek Machine Web Redesign
Dyrdek Machine is a one-of-a-kind venture studio that offers the unique opportunity to create a brand with passionate celebrity serial entrepreneur Rob Dyrdek. Obsessed with building amazing companies, Rob Dyrdek values the fun and excitement of the journey as much as the success and return on his personal capital investment. All ideas that come to Dyrdek Machine enter The Machine Method, a robust assessment and company building system. The company seeks out likeminded Do-Or-Dier® founders with the fortitude, work ethic, grit, determination and unwavering self-belief to turn their passions into reality.
The new Dyrdek Machine website offers a dynamic yet streamlined window into the company, highlighting Rob’s celebrity while still letting the portfolio partners shine. We brought partners to the forefront through an animated scrolling solution that showcases each brand at its best, putting their products front and center. Similarly, we used a scrolling experience to explain what The Machine Method is, drilling down to the nitty gritty details without overwhelming the user. Our innovative designers animated existing brand icons to show how a set of principles, elements and systems come together to form The Machine Method, adding value while still adhering to brand guidelines.
Rob’s distinct voice and vision comes through on every page of the site via crisp, first-person language and compelling pull-quotes curated by our content creation team. The site’s new scalable CMS allows Dyrdek Machine to easily swap out or update content as portfolio companies go through the exit cycle for a true turn-key experience. Next we’ll help Dyrdek Machine launch its Shopify ecommerce experience for branded merchandise sales, further building buzz for prospective Do-Or-Dier® founders.
Our role: UX/UI Design, Visual Design, Motion Graphics, Icon Development, Branding, Front-End Development, CMS, SEO, Drupal Integration, Ongoing Maintenance, Copywriter, Editing.
Dyrdek Machine
Artificial Neural Networks For Image Recognition
We researched Hardie’s business story in detail to understand brand’s essence, core mission and market position. This discovery phase inspired our team to imagine fresh new visuals for Hardie’s online space. We made sure to pay special attention to the sitemap, wireframes and content layout, as we knew user experience was key.
To add an interactive cool factor to the Hardie’s site, we created a dynamic wheel showcasing all the fresh fruits and veggies currently in season. We even added a “draw it yourself” product search, where users can use their fingers to draw the shape of a fruit or vegetable in order to let the website determine the product in question. To match users’ hand-drawn doodles with real products, we used the latest artificial neural networks (ANN) technology.
Our Role: Art Direction, Graphic Design, User Experience, Project Management, Hand Drawn Illustrations, Animations, Front and Back-End Development, User Interface Design, Photography Manipulation, 3D Design.
Hardie’s
Brickfielder Golf Shirts e-Commerce Development
Brickfielder challenged us to build a website and online store for this not-so-ordinary brand. With no visuals of the product and no previous marketing materials or digital graphics, the project began from the ground up. We started by sketching a concept that combined the classical style of a sports clothing line with the provocative flair of high fashion, blending it again with a technological edge.
Our role: Branding, Web Design, Graphic Design, User Experience, Project Management, E-Commerce Development, Front-end Development, Back-end Development, User Interface Design, 3D Modeling, 3D Animation, Social Integrations.
3D Work by eDesign Interactive
Some examples of whimsical 3D visuals and fun animations we created for our own website design.
3D Work Examples
This is an example of 3D work we created for our own website design at eDesign Interactive.
Reviving a Legend: D’Angelico Guitars
D’Angelico Guitars is based in New York City. The company’s story goes back to 1932.
It’s not every day that a legendary brand is brought back to life, and our team was thrilled to be a part of the adventure.
To revive the memories of D’Angelico’s legacy, we focused our digital design on the exquisite guitars, and their longstanding tradition and history. We drew every detail around the beautifully crafted instruments, devoting the website to digital storytelling.
Our role: Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-end Development, User Interface Design, Project Management, Hand drawing.
The Orthopedic Institute of New Jersey
The new site we created for the Orthopedic Institute of New Jersey (OINJ) looks very modern, clean, and elegant. It contains beautiful graphics and genuine photography. Each visual has been retouched to achieve a depth of field and a cinematography component. The composition is people focused, showing all capabilities of OINJ, from sports medicine, to knee reconstruction and surgery.
The site is dynamic, with animations and moving graphics. It’s visually beautiful, and very user friendly. Even though we’ve created a fashionable feeling, the platform stands out as a serious corporate site, and creates trust in the company. We’ve paid attention to every detail and made sure OINJ’s corporate branding shine through every image.
Our role: Graphic Design, User Experience, Project Management, Front-end Development, Back-end Development, SEO.
RVCC- Recruitment Campaign, Website Redesign, Video Ad Creation
Raritan Valley Community College (RVCC) is an accredited two-year public community college located in New Jersey. RVCC offers Associate’s Degree programs that develop critical thinking and promote leadership. The college was founded in late 1965.
Our Role
Campaign Strategy, Audience Planning and Research, Media Planning and Buying, Campaign Creative, Graphic Design for all advertising channels (Banners, Display, Social), UX/UI Design, Front-End Development, Animations, Campaign and Social Media Management, Project Management, Copywriting.
Agata Photography, Website Design, Brand Identity
Agata’s website is not only beautifully designed, it displays the most advanced Internet technologies. The site has been optimized for speed and performance with Scalable and Modular CSS3 Architecture, Hardware-Accelerated JS/CSS Animations for Chrome, Safari, Edge, and E10+. It’s a real developers’ jewel. We’ve spent over 150 hours perfecting the user experience and cross-browser testing. The site is SEO optimized to perfection. We have coded the back-end as the ultimate marketing machine to make it easy for Agata to be found, to share content and grow her visibility.
We brought Agata’s branding to life in every newsletter template, box design, letterhead, gift voucher, information leaflet, business card and complementary slips. When you offer a luxury service, elegance needs to follow all the way.
We've also designed photographer's logo and tag line.
Our Role
Branding, Graphic Design, Animation, Script Writing, Camera Operator, Video Edit, Project Management, Front and Back-end Development, User Interface Design
Weaver Popcorn Website Design
We wanted to include exceptional elements to make Pop Weaver’s website stand out. From a 3D popcorn box and flying kernels to an animated popcorn-making machine, we created a truly memorable experience unmatched by any competitor in the space.
Our role: Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Web Animation, 3D Animation, Product Photoshoot, Copywriting.
Frost King- Website Redesign, Mobile Experience App
Frost King is the #1 brand of DIY home improvement products. Offering everything from weatherstripping, to pipe/duct insulation, to floor and carpet trim, Frost King is available at more than 10,000 hardware stores in the US and at many retailers worldwide.
Our Role
Graphic Design, Creative Direction, User Interface Design, Animation, Project Management, Mobile Experience App, Front-end Development, Back-end Development.
Welch’s® Fruit Snacks- Website Redesign
The Promotion In Motion Companies, Inc. (PIM), is one of North America’s leading manufacturers and marketers of popular brand name confections, fruit snacks and other fine foods. One of the most beloved brands in its portfolio is Welch’s® Fruit Snacks—delicious snacks that are made with real fruit and loved by the whole family.
Our Role
Graphic Design, Creative Direction, User Interface Design, Animation, Project Management, Front-end Development, Back-end Development.
Alaska Vodka: Inspired by the Purest Ice on the Planet
About the Client
Inspired by the purest ice caps on the planet, Alaska Vodka is a company with spirit. Handcrafted with ultra-pure spring water, the finest quality grains and a sweet hint of honey, the brand’s hallmark is its distinctive taste.
Our Role
Branding, Graphic Design, User Experience, Project Management, Hand Drawing, Animation, Front and Back-End Development, User Interface Design, Video Editing.
The Purest Ice on Earth
The website design is an Alaskan wonderland of pure ice, floating snowflakes, and mountain mist that come together to capture the heart of the brand. Our journey starts at the top of Alaska’s highest mountain range, revealing the exceptional purity of the spirit. Scrolling along, viewers can take different roads to discover the crafting of the product and the quality of ingredients behind the vodka’s authentic taste.
Through carefully chosen images, video frames, and moving elements, we introduce viewers to Alaska’s pristine scenery, spring waters, and high-quality grains, along with each part of the 7-step distillation process.
An Amazing Journey to the Highest Peak
As if the breathtaking visuals weren’t enough, Alaska’s website takes viewers, further along, exploring the purest ice on earth in the footsteps of a real expedition.
Emotional Branding
Storytelling is one of the most powerful ways to breathe life into a brand. We specialize in crafting visual journeys that create a personal connection between a product and its audience, telling stories that are authentic, creative, and inspirational. By embedding an element of human challenge in Alaska Vodka’s story, we crafted a visual experience that truly resonates with customers.
What Else?
In addition to the website, our team created a popular social media campaign, shared live during the Alaska Vodka expedition. As partners with Alaska Vodka’s holding company for more than 7 years, we are happy and humbled to have the company’s trust and loyalty and are excited to work with this dynamic brand.
Site-Builder CMS
Die Crew is a well-known marketing house in Germany. With many years in business, the agency supports some of the biggest names in the German market, offering business consulting, brand development, campaign planning, creation and implementation.
The new Die Crew website needed a bold design to reflect a strong and talented agency.
Also, Die Crew’s team requested freedom. The freedom to create pages, build blog posts and publish case studies with ease.
We rolled up our sleeves and created a boutique site builder inside the administration panel of Die Crew’s site that is flexible, intuitive and easy to use. After spending several months coding this colossal project, our efforts paid off. Now Die Crew can create new pages with unique designs and color palettes in an instant.
Our role: Graphic Design, Creative Direction, Animation, User Interface Design, Project Management, Front-end Development, Back-End Development.
Hand Drawn Video Animations
Video script, moving graphics and animated video story created for EXERON. We did everything in-house and loved the process, the creativity, the energy and the collaboration that sprung between our team and our client.
Domain Menada Winery
Established in 1901, Menada is one of the oldest wineries in Bulgaria. Since each Menada wine blend has its own an individual character—along with a unique label and color palette—we decided to showcase each bottle with an interesting animation of its own.
We paid special attention to the homepage to create a blend of moving elements, video backgrounds, cinemagraphs, and beautiful lines. It even transforms with the seasons, featuring refreshing white wines in the spring and summer, and red varieties in the autumn and the winter months.
Our Role
Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-End Development, User Interface Design, Project Management, Video Editing.
Safari Lounge Case Study
We've combined 2D and 3D animations to create a scientific feeling to EXERON’s video. The result is a dramatic technology effect that accentuates company’s off the grid capabilities in South Africa.
Our Role:
Video editing, 2D animations, 3D animations
Villa Yambol - Website Redesign
Vinprom Yambol is one of the leading exporters of quality red and white wines in over 20 countries worldwide. Over the years, the brand has won many awards at the most prestigious international wine tasting competitions.
Our Role
Graphic Design, Creative Direction, Animation, Video Editing, User Interface Design, Project Management, Front-end Development, Back-end Development
EXERON, Website Design
EXERON (“X”) is your own power plant with integrated intelligence. X generates and stores energy from various sources: PV, wind, diesel genset and grid electricity. The system is used for telecoms towers, residential electricity, factory power supply, oil and gas drilling rigs. The system is military certified, robust and uninterrupted in harsh conditions (X operates at temperatures up to 80°C/176°F!).
Our Role
Web Design, User Experience, Project Management, Front and Back-end Development, User Interface Design, Hand Drawing, Animations, Video Production, Scriptwriting, Storyboard, Voice-over Directions, Moving Graphics.
Reviews
the project
Site Optimization for Insurance & Financial Group
"They are highly efficient."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The Belgian KBC Group is the biggest banking and insurance group in Bulgaria. In Bulgaria it unites companies with years’ long history and versatile experience. The companies, part of KBC Group Bulgaria are United Bulgarian Bank, DZI, UBB Interlease, UBB Asset Management, UBB Factoring, UBB Insurance Broker, KBC Bulgaria Branch.
They offer the full spectrum of financial services, including lease, asset management and factoring ones. My position is a senior digital marketing and product owner in the corporate and marketing communications team of UBB, DZI, UBB Interlease and all the entities part of KBC Group in Bulgaria.
For what projects/services did your company hire eDesign Interactive?
My team had hired eDesign to create the current UBB website and I am currently working with the agency on additional developments on the site pages; creating completely new product and image pages and integration of new financial services and products of the bank in its corporate site.
What were your goals for this project?
Our goals for the current projects we work on with eDesign are quality, speed and timely and correct feedback and communication during the entire process of working on a development.
How did you select eDesign Interactive?
After a thorough research of the best companies dealing with web design.
Describe the project in detail.
In the past 10 months, during which I have been part of the UBB team, we have worked with eDesign on over 20 large-scale projects related to the bank's financial products, services and instruments and their implementation on its corporate website.
Among them are Premium banking, UBB Video Meeting, Business Package Advisor, the option for document "conversation", digital onboarding, virtual museum.
What was the team composition?
Project coordination was shared between me and the relevant product manager of eDesign.
Can you share any outcomes from the project that demonstrate progress or success?
Each of the completed projects makes the respective service or product more successful. Each new optimization brings additional benefits to UBB in the media and digital campaigns that followed the development. The goals of the bank's campaigns have always been to increase sales of its financial products.
How effective was the workflow between your team and theirs?
They are highly efficient.
What did you find most impressive about this company?
The adaptability, flexibility, the ability of the product managers in the team to understand the essence of UBB's products and services.
Are there any areas for improvement?
At this stage - no
the project
Web Development for Insurance Company
"They always kept the deadlines we discussed and managed our budget expertly."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the project manager for an insurance company in Bulgaria. We’re part of a bank insurance group.
What challenge were you trying to address with eDesign Interactive?
We wanted to redesign our website because it was very outdated. We also wanted to achieve a unified look and feel with websites in the larger group.
What was the scope of their involvement?
They redesigned the home page of our website to help us focus more closely on the digital services our company provides. We wanted the designs to be neat and clean through a templated process. In our previous site, all pages had a custom structure. The templates allowed us to remain uniform and approachable to our clients.
They delivered one unified template for all product pages. Another big section for our website was for claims management. We wanted to bring all relevant information together onto one page, which would include general insurance, claims management, life insurance management, etc.
They also made a more structured “about us” section and produced a virtual museum centered around our company.
What is the team composition?
There was a project manager, 1–2 developers, and a designer. We were in contact with the project manager.
How did you come to work with eDesign Interactive?
They were already working with the bank and had developed their website 10 years ago. When we decided to move forward with this project, they were a clear choice.
How much have you invested with them?
We spent about $22,000.
What is the status of this engagement?
We worked on the site from November 2019–September 2020. They continue to maintain the website.
What evidence can you share that demonstrates the impact of the engagement?
The initial feedback we received from the company and our colleagues was very positive. The look and feel of the website is modern and innovative. If our clients can’t find something on our website, they would be one to complain. However, at the moment, we aren’t getting such complaints.
How did eDesign Interactive perform from a project management standpoint?
They did a very good job. Despite our tendency to lag behind the timeline when providing materials to them, they were constantly pushing us in order to complete the project in time. I’m very thankful for the job they did. They really led the project.
What did you find most impressive about them?
It was important to me to receive deliverables on time. They always kept the deadlines we discussed and managed our budget expertly. While they had to work extra hours to complete the work, they didn't charge extra for that time.
Are there any areas they could improve?
No, I’m satisfied with them.
Do you have any advice for potential customers?
Be prepared with your requirements. If you’re not well prepared, they can’t work miracles without your support. You should provide enough resources and time for the project as well.
the project
Web Design & Dev for Video Marketing Platform
"Their 3D and animation work is really strong."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the VP of marketing at SundaySky, a video and marketing platform for businesses to improve their customer experience across the customer lifecycle.
What challenge were you trying to address with eDesign Interactive?
We went through a repositioning almost two years ago. We wanted a clear crisp message of what we do front and center. In the past, we heard from stakeholders that it wasn’t quite clear what we did, so we wanted to crystallize it.
We wanted to redesign our website so that it matched our new positioning and communicated it effectively. We also wanted to bring a lot of our platform and product components, capabilities, and ethos to the website as well.
One of the core components of our platform is content modularity. We wanted the look, feel, and aesthetic of the website to have that modular aesthetic.
What was the scope of their involvement?
eDesign Interactive did design and development. I was on maternity leave when our CEO decided that he wanted to redo the website. When I came back, the process was in place and had just kicked off, so I was able to work closely with eDesign Interactive on the design, development, site structure, and hierarchy.
We split the project into two phases. The first phase was the core web pages, and the main pages on our navigation such as the homepage, platform page, industry solutions pages, customer page with customer references, and case studies.
Phase one was primarily a lot of the design, the 3D animation work, and then the core website look and feel and page templates. Phase two was the CMS build. It is built on WordPress, and eDesign Interactive also built our content resources section, which is our blog.
Part of the reason we split it into two was to keep the original timeline for the new website and homepage that our CEO wanted. Of course, one of our internal stakeholders had a lot of feedback and iterations on the homepage design look and feel, so we had to split it into two phases.
What is the team composition?
We worked closely with their managing partner, as well as a project manager, a design lead, and a development lead.
How did you come to work with eDesign Interactive?
I was on maternity leave, but they were selected by a colleague of mine. He vetted them, and one of the reasons he selected them was based on their creative portfolio and the work they had done, which was contemporary, fresh, and new. They had a lot of current website 3D and animation trends and practices.
How much have you invested in them?
So far, we’ve spent about $115,000 which includes the monthly maintenance we have been doing.
What is the status of this engagement?
We began working with eDesign Interactive in March 2020, and it’s an ongoing partnership. Phase one was completed at the end of June 2020, and phase two was completed about two months later.
We’ve continued with ongoing optimization. We have a maintenance retainer in place for optimization, updates, and new pages which we continue to build out. We are pushing a completely new page live in the first week of January 2021.
What evidence can you share that demonstrates the impact of the engagement?
The UX and design have significantly improved just like our site visitors. It has been keeping people on the site longer. Prior, we were seeing under a minute on the site, but now we are seeing closer to two minutes; almost doubling the time on site.
Just the improved user behavior has in part influenced our organic search ranking positively. At a high level, the better UX and user behavior has kept people on the site longer and improved our organic ranking.
How did eDesign Interactive perform from a project management standpoint?
The managing partner was highly involved, not only with weekly status calls but also with making sure that they were achieving our goals. We did run into some hiccups in terms of maintenance, hosting, and security that were brought forward by my internal IT and security team.
That’s not what eDesign Interactive does, but they were always front and center to help us mitigate those issues and fix them along the way. We changed project managers halfway through, but I’m not sure why.
The team uses Basecamp, which we typically use for communication. They also use InVision for static design mockups, and we use it to provide comments.
What did you find most impressive about them?
They have a lot of creative solutions, especially in terms of the homepage. There were a couple of times we got stuck or there were some things we liked on one design concept and some things we liked on the other, and they had solutions to help us achieve our goals, especially for the homepage.
Their 3D and animation work is really strong. Compared to the other website providers I have used in the past, eDesign Interactive has been the strongest in terms of their design work, 3D work, animation, and creative solutions.
Are there any areas they could improve?
They could push us more. In terms of timing and deadlines, some things were extended, but in that first phase with the homepage, it was because one of our stakeholders had different iterations and wanted to keep the homepage tight. There is a trade-off between being perfect and just getting it done.
Overall, everything we have done over the past year has taken time because eDesign Interactive lets us take our time. If they had pushed us more and told us when we needed to get the work done and when decisions needed to be made, that would’ve helped to push us.
Do you have any advice for potential customers?
Bring your business challenges and goals to them directly and let them provide creative ideas and solutions and iterate on those rather than bringing your own ideas to the table. One thing we are seeing now is that it’s important to maintain an ongoing relationship to continue optimizing and getting the most out of the site.
We are now seeing optimizations on the homepage based on the core designs that are kind of obvious, but it didn’t occur to any of us at the time. Once the website is live and in the market, you’re going to need some of the data. It’s important to come back six or 12 months later and look through the heatmap and optimize the design.
the project
Branding & Wordpress Web Dev. for Financial Tech Startup
"Each step of the way, eDesign was as committed to the success of the project as we were."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of marketing at a financial tech company.
What challenge were you trying to address with eDesign Interactive?
We had two key challenges: we needed to develop our brand identity, and we needed to provide a better digital experience for our customers.
What was the scope of their involvement?
The first part of the project was the branding assignment. We’d done our own research into our customer personas and the type of design identity that would be suitable for our target customers. We wanted eDesign to give our brand a face, so the first thing they worked on was our logo.
From there, we built our brand guidelines and subsequently used those guidelines to build out the entire aesthetic of our website, which was the second part of the project. The team built the site on WordPress.
What is the team composition?
There were two distinct teams we worked with, with the same project manager across both of them. We also had a second contact who, along with our project manager, helped us coordinate the overall timelines.
On the creative side, we also worked with George (Owner) and Stella (Digital Marketing Strategist), who were responsible for the design. Other than that, we worked with a range of developers and creative behind the scenes.
How did you come to work with eDesign Interactive?
I came across eDesign on Clutch while I was doing research on companies. I read their reviews and I was impressed, which led me to have a conversation with the team. It just fell into place from there.
How much have you invested with them?
We spent around $30,000.
What is the status of this engagement?
We worked together from July–November 2020.
What evidence can you share that demonstrates the impact of the engagement?
From an external metric standpoint, it’s probably a bit too early to tell what the results are, since we just went live a few days ago. In terms of the early signs of success we’re seeing, we’re getting great feedback from all our stakeholders.
Our customers, investors, and everyone else we’ve engaged with so far has really appreciated the outstanding quality eDesign delivered. We’ve also started to see early signs of increased engagement to our site.
How did eDesign Interactive perform from a project management standpoint?
If anything, from a timeline standpoint, it was on our end that caused a little bit more of a delay. We were trying to accomplish a lot in a short period of time, and moved some deadlines around a bit. Through all of that, eDesign was super accommodating, and they coordinated things on their side really well.
In the early stages of the project, we had a catch-up meeting once a week, which was enough for us to stay in alignment. Then, towards the backend of the project, we were very focused on the development so the cadence increased to about two times a week.
Outside of the meetings, eDesign was incredibly responsive to any questions that we had. In terms of tools, we used Basecamp as our primarily means of communication, as well as BugHerd to provide feedback and annotations.
What did you find most impressive about them?
Each step of the way, eDesign was as committed to the success of the project as we were. That meant that even though they were under a time stretch, they would still bring more and more ideas to the table. They wanted the branding and the website to be incredible, and they left no stone unturned.
Are there any areas they could improve?
There’s only one thing that comes to mind, and I think it was a function of having such a short engagement with them. In the early stages, the only hurdle we had was although it was a branding project, it felt like a design project at first.
For instance, the concept that we would be presented was incredible from a design standpoint, but wasn’t necessarily aligned with the brand identity. We had a bit of a pause to reset and realign, and it was smooth sailing from there.
Do you have any advice for potential customers?
Make sure you provide as much necessary information as possible to give them a clear idea of your vision. Don’t provide them too much information, but do give them everything they need. Also, be completely transparent and open about feedback — eDesign is incredibly receptive.
the project
UX/UI Design for Consumer Products Company
“The interactive features they designed are very impressive. The website still stands out and is very relevant.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was the manager for Weaver Popcorn.
What challenge were you trying to address with eDesign Interactive?
We were looking to improve the overall UX on our website. We had an antiquated site, with no true call to actions, animations, or anything along those lines. We wanted to give our clients a better digital experience.
What was the scope of their involvement?
They conducted a series of user interviews with our customers and internal executives. Then they created user stories. It was a website development project. eDesign Interactive helped us hone in our call to actions so users would convert.
What is the team composition?
They were pretty lean. I was connected with the VP of sales. He led every meeting and weekly standups. We also interacted with a designer who led creativity. We also worked with a backend developer who was in charge of the functionality.
How did you come to work with eDesign Interactive?
My manager had a referral from his previous employer. He received a positive review, so he reached out to eDesign Interactive.
How much have you invested with them?
It was about $60,000. It was pretty affordable for what they delivered.
What is the status of this engagement?
We started working in October 2017 and they wrapped up in January 2019.
What evidence can you share that demonstrates the impact of the engagement?
When the website was launched, we saw a decrease in questions because the new design helped users find content easily and quickly. Aesthetically, it looks more pleasing, is interactive, and has a strong call to action.
How did eDesign Interactive perform from a project management standpoint?
We had a weekly standup, they used Jira, and they tracked every task very granularly. The only reason why they didn’t always meet the deadline was because of things on our end. They managed the project and followed up accordingly. They didn’t stop until they got what they needed to complete the job.
What did you find most impressive about them?
The interactive features they designed are very impressive. The website still stands out and is very relevant. The UX/UI is top-notch.
Are there any areas they could improve?
I would like for them to engage more. In addition to our standups, I would like to meet more frequently. When we’re trying to be agile, a lot can happen between meetings.
Do you have any advice for potential customers?
Once you decide to bring eDesign Interactive onboard, really immerse them in your organization and culture. Allow them to attend meetings and share as much information as you can. With that, the team will be able to create a wonderful product for you.
the project
Website Development & Maintenance for Private Preschool
“They’ve been able to rise to the challenge for every problem I’ve presented them with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a co-owner, director, and tech lead for a private preschool in New Jersey.
What challenge were you trying to address with eDesign Interactive?
We were looking to completely redo our website. We had a static one-page with a little scrolling board. It had an info list, so we needed to get with the times.
What was the scope of their involvement?
They completely redesigned and rebuilt our website. They taught me how to use WordPress. They designed a mobile platform. They featured a scrolling bar on top. They’ve also done mobile design, blogs, and integrated connections to other platforms.
Really, they were able to tell me the best way to anything I needed. For example, I let them know that we needed to get the word out that our camp is taking registrations, so they put a tag line up and rotating testimonials, for me. Then they taught me how to manage everything.
What is the team composition?
I always know who’s working with me. My correspondence starts with Vincent, and from there, it goes to 1–2 other people. We’ve built a relationship with those on our team, so they know the site inside and out. It’s nice because it’s easy to maintain communication with them.
How did you come to work with eDesign Interactive?
I came across their services through a Google search, I cold-called him. I met with several different web developers at the time. I was so impressed with their professionalism, creative ideas, design work, and catalog of clients.
How much have you invested with them?
We’ve spent about $20,000 over the years. Their prices are very fair and their fee structure has been very consistent and straightforward. I love that I can navigate my budget.
What is the status of this engagement?
We started working with them in July 2008 and our work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
A lot of people have told us that they love our website, how much information it has on it, and how accessible it was for parents deciding where to send their kids to preschool. Our website is the first thing parents see when they start looking for schools.
When I talk to parents, they often comment that they were impressed by certain things on the site. It’s not what they say directly, but they’ll comment on X, Y, Z, and it’s clear they found that information on the site. They always comment on the professionalism of the site, the ease of use, and how much content was easily accessible.
Not only do they do what we ask them to do, but they also empower us. They always teach us how to do things ourselves on the sites. A lot of other companies never give control back to the customer.
How did eDesign Interactive perform from a project management standpoint?
Project management is fantastic. Over the years it has been so seamless. I’ve never had to wait more than a few hours for a response.
In the 12 years I've worked with them, I’ve never waited longer than a few hours for a reply or resolution to any request of mine, both big and small.
What did you find most impressive about them?
I’ve bee most impressed by their professionalism and their creativity. They’ve been able to rise to the challenge for every problem I’ve presented them with.
Are there any areas they could improve?
No, they do such a good job.
Do you have any advice for potential customers?
If anything pops up that you want to address, they’re so approachable. You can tell them exactly what you want.
the project
Web Development & SEO for Venture Capital Studio
"Their customer service and level of professionalism stand out."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a venture studio, which is a venture capital incubator model.
What challenge were you trying to address with eDesign Interactive?
We built our website when the company started in 2015. We didn't have any portfolio investment companies at that point. We changed directions and needed to redesign our website to showcase those changes. Also, we wanted to shine a light on our portfolio companies.
What was the scope of their involvement?
eDesign Interactive built and designed a whole new website. Their team built a CMS into the backend, which allows us to make updates. They also built an e-commerce piece to the website with Shopify.
We gave them our brand guidelines, which were fairly out of date. They led a discovery exercise that guided the initial design. Their team created the designs based on our founder’s feedback too. They balanced showcasing our portfolio companies as well as our founder. Their team also refined the site's copy.
They help with our SEO efforts too. As well, their team continues to work on our website.
What is the team composition?
Outside of developers, there were probably five people working with us.
How did you come to work with eDesign Interactive?
I searched for agencies and they were one that I came across. We saw some awards they’d won. We interviewed and received proposals from about 30 different agencies with various price points. eDesign Interactive provided us with the most appealing price. Our founder also liked how they were creative, and project minded. They seemed to care about delivering on time and budget.
How much have you invested with them?
The project cost about $50,000, but we have them on retainer with a minimum number of hours. They bill us if we go over those hours at a reasonable rate. Their price is reasonable for their talent and output quality.
What is the status of this engagement?
We started this project in the fall of 2018. The website took about a year to complete, which was due to our constant design changes. Their team still provides SEO services and website updates as needed.
What evidence can you share that demonstrates the impact of the engagement?
We’re pleased with the website. We had little structure to give them, so they built the platform from scratch. We’re pleased with all of the site's elements including the copy.
We’re a complicated customer, but their team dealt with our ever-changing requests and needs well. They’re professional and accommodating. Their team not only presented the risks associated with decisions but also presented compromises. It’s a pleasure to work with them.
How did eDesign Interactive perform from a project management standpoint?
eDesign Interactive used Basecamp. They were always on time. Our work style isn’t always easy because our founder gets pulled away for several weeks at a time for his other businesses. They were able to schedule their work around us. Their team provided constant updates on the design and build. They were able to make sure they got the most important pieces delivered when our founder was available.
What did you find most impressive about them?
Their customer service and level of professionalism stand out. We’re not the easiest client and we had agencies in the past get frustrated with us. They kept chugging ahead. Their ability to problem-solve was top-notch.
Are there any areas they could improve?
No, they did an amazing job.
Do you have any advice for potential customers?
They’re a great team of people. If you’re on the west coast, they’re on the east coast, so the hours can be tough. However, eDesign gave us notice and fit meetings into our tight schedule.
the project
Website Dev & Monthly Blog for Consumer Goods Company
“The quality of their content is very impressive, and their team was responsive.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former brand manager at a consumer goods company that manufactured and marketed various food items.
What challenge were you trying to address with eDesign Interactive?
I was managing a brand that needed a blog for its website. They also helped us build a website from the ground up.
What was the scope of their involvement?
They provided blog-writing services for one of our sites that was in need of written content. In that effort, they wrote the blog copy and found appropriate images to publish on the site. With that, they offered analytics and insights on the backend.
That included tracking the average time spent on the site and how much traffic we were receiving. From there, they would recommend tweaks and changes to our strategy. We came up with blog topics together, deciding upon relevant information. They posted a blog each month, and I was able to provide any edits I wanted. Their team also published the finalized information on the site.
We also created a new corporate website together from scratch. They took care of wireframes, designs, images, and more. Their team both drafted and edited copy in collaboration with my team. Throughout the design phase, they came up with iterations of sites for us to examine. We went back and forth on edits until we finally went live.
What is the team composition?
There were about four people on their team for the blogging project. For the website, I spoke with an additional three people. I’m sure there were more resources working in the background on both fronts.
How did you come to work with eDesign Interactive?
My VP of marketing had reached out to them, and they had come to us to present on their capabilities at one point. We went with them for these projects because they were a smaller team that could be agile and nimble. They always responded to us quickly when we reached out with questions or concerns. Their team also provided examples of high-quality work that they had done in the past.
How much have you invested with them?
Between those two projects, we spent about $60,000–$80,000.
What is the status of this engagement?
We worked with them from March 2017 and continued to do so through 2019.
What evidence can you share that demonstrates the impact of the engagement?
They made our new site much more modern and fresh, revamping the outdated, older version. That brought us up to speed on the latest UI and design thinking. The design is mobile-friendly, which appeals to a wider audience. They were helpful in making sure that our site would render nicely across devices. It was easy for me to trust that the quality of work would be excellent, so I never had to worry. The usability of the final site is great and intuitive. The content they created really reflects the essence of the company as a whole.
For the blog, their articles and imagery were always top-notch. For instance, they produced very high-quality content that involved how to make a particular craft. We were always very happy with their work.
How did eDesign Interactive perform from a project management standpoint?
Once every month, we would meet to discuss our website’s traffic and other relevant analytics for the blog they were running. They were highly-organized and did a great job of managing the project. Their team was on top of the timing and schedule of the project to communicate on certain deadlines. That allowed us to revise our timeline if needed. We were always able to deliver right on time, with really strong design work.
What did you find most impressive about them?
The quality of their content is very impressive, and their team was responsive. It was important for us to be able to access them when needed, and they exceeded expectations with response time. Those things set them apart.
Are there any areas they could improve?
Nothing comes to mind.
Do you have any advice for potential customers?
Get examples of their past work and talk through potential timelines.
the project
Website Development for Food Production Company
“I felt very comfortable and confident with Vincent leading the project.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
At the time of the project, I was an associate director of marketing for Sabra Dipping Company.
What challenge were you trying to address with eDesign Interactive?
eDesign Interactive was helping us with a relaunching of the Sabra Canada website. The site we had was dated, did not have the functionality that we wanted, and needed to more closely address our brand positioning.
What was the scope of their involvement?
Their team helped us plan out what main goals we wanted the site to achieve, updated our brands look and feel, and streamlined the UI/UX to help the user find information more readily and with fewer clicks.
The site is bilingual, so we had to be able to completely mirror the flows and functions of both sites for each language. There was also some complexity in the site design, particularly around recipe pages, and a store locator function based on both postal code and product categories available at those stores.
What is the team composition?
Our main point of contact was Vincent (Partner, eDesign), and he had around 4–6 people working on the project with him.
How did you come to work with eDesign Interactive?
I believe we were referred to them by an agency that we work with within our industry.
How much have you invested with them?
The development of the site cost around $20,000–$25,000, and then we spent around another $30,000–$35,000 on the maintenance of the site for the following year, including SEO, updates, and accessibility.
What is the status of this engagement?
The project lasted from around May–December 2014.
What evidence can you share that demonstrates the impact of the engagement?
The year that we implemented the website with eDesign was one of our highest growth years, reaching almost 48% for the year. That was due to a combination of factors, but the redesigned website was certainly a huge part of that.
How did eDesign Interactive perform from a project management standpoint?
Their team was able to understand our deliverables perfectly from the beginning, and really did a great job of producing them within our time and budget structure. They communicated seamlessly with me and were always available and responsive to our feedback. I felt very comfortable and confident with Vincent leading the project.
What did you find most impressive about them?
I think the quality of the relationship that we had with their team members stood out the most. They performed sophisticated work that I would expect from a highly established digital marketing web asset agency, but there was also a personal touch in their responses and the rapport that we developed that you can often have difficulty getting out of your account person.
Are there any areas they could improve?
I don’t have any additions or gaps that I felt need to be corrected.
Do you have any advice for potential customers?
It is well worth the time to get to know Vincent and his team so that your collaboration with them will be as enjoyable and productive as possible. I would recommend them not just as an agency for digital work but for all of the marketing technology demands that modern CPG companies are looking for.
the project
Website Redesign & Maintenance for Food Wholesaler
“eDesign Interactive has some very creative solutions.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of marketing for Hardie’s Fresh Foods. We’re a B2B that sells fresh food ingredients to chefs in restaurants.
What challenge were you trying to address with eDesign Interactive?
The design and business challenge was figuring out how we could simply and beautifully show our products to our customers. We carry about 7,000 items, so it’s not an easy task. We had a WordPress website that had some basic information on our company, but it was less focused on the products.
What was the scope of their involvement?
eDesign Interactive redesigned our website to help us categorize some of our products and make our website more visual. Our team provided a creative brief and a wish list for deliverables, and eDesign Interactive came back with wireframes and design options. We went from there.
They created the architecture to categorize the products, implementing a CMS system so we can update the content ourselves; produce changes seasonally, as does availability from week to week. The team added some fun, unique features; for example, instead of typing in your search, you can actually draw the item and it’ll search that way. The team helps us produce interesting content that makes it easy to talk about our products.
eDesign Interactive continues to tweak the site, adding more content and continuously making it better. We have a maintenance contract, but some of the work we ask them to do is outside of just pure maintenance, like adding new functionalities.
What is the team composition?
There is a team of nine people assigned to work on our account. Our primary contacts are Vincent (Partner, eDesign Interactive) and Andrew (Project Manager, eDesign Interactive).
How did you come to work with eDesign Interactive?
A colleague of mine did the research, and they stumbled upon a food site that eDesign Interactive did. We really liked the site.
How much have you invested with them?
My company spends about $10,000 each year on maintenance. They do a great job being responsive and fitting a lot beyond maintenance into that fee. The redesign was a separate cost of around $15,000.
What is the status of this engagement?
We began working with eDesign Interactive in late 2018, and our new website has been live for at least six months. We’re continually building upon it to make it better.
What evidence can you share that demonstrates the impact of the engagement?
A huge part of our brand is beautiful food photography; people taste with their eyes. Our previous site had delivered some beautiful photography, but it was very slow. With the redesign, the site is a lot faster and more responsive, especially for mobile users. As a result, we’re getting three times more traffic and leads coming in through our website than we did previously.
How did eDesign Interactive perform from a project management standpoint?
They perform very well delivering on the creative brief; they’ve nailed it.
What did you find most impressive about them?
eDesign Interactive has some very creative solutions. The team delivered beyond the creative brief by providing additional ideas; they really surpassed our expectations from that perspective.
Are there any areas they could improve?
They could put requests on the schedule a little faster. It’s a fairly new relationship, so we both probably just need to set expectations on the turnaround time.
Any advice for potential customers?
Start with clear direction and be open to new ideas.