Matic Digital

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a nonprofit company 

Describe what your company does in a single sentence.

We are a mission-driven technology company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Improve UI and overall architecture for a seamless user journey
• Elevate the organization brand and brand message
• Integrate multiple websites into a singular site

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Matic Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We chose Matic to help us redesign and migrate 5 disparate websites into a single corporate site. Matic provided strategic guidance as well as design, migration and development for the new website. The site was developed to be flexible with the use of components to meet our needs into the future. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was complex and had a number of internal stakeholders. The primary goal was to develop a site to meet the current and future needs of all stakeholders while elevating company brand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Matic team was incredibly responsive to our needs and willing to pivot when needed. The project managers kept us on track and helped us to deliver an amazing final product on time. 

What was your primary form of communication with Matic Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Matic team demonstrated exceptional customer focus throughout our project. They were professional, friendly, and highly effective in ensuring our complex project ran smoothly. They truly partnered with us every step of the way, making the entire process enjoyable and collaborative.

Are there any areas for improvement or something Matic Digital could have done differently?

A project of this scale is bound to encounter a few challenges, but the Matic team managed every obstacle with professionalism.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Regal Plastics DBA Cover Your Pergola

Describe what your company does in a single sentence.

We elevate outdoor liviing spaces through our pergola covers and other accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Rebranding
• Website Design

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• Great culture fit
• Company values aligned
• They listened to me

How many teammates from Matic Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:

• Full Brand Refresh
• UX and content strategy
• UI and experience design

Deliverables:

• Competitive analysis
• Tagline and supportive messaging
• Identity kit (logos colors and typography)
• Brand style guide
• Art direction and references
• Custom illustrations and graphics
• User journey maps
• SEO recommendations
• Wireframe and flows
• CRM integration point call outs
• HiFidelity page designs
• Light Design System
• Purchase flow prototype
• Professional network prototype
• H1/H2 Copy for key pages
• Annotations for design and interactions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A new logo and color scheme that we love
• thoughtful customer personas that we now use to guide our sales efforts
• incredible brand "voice" defined and supporting taglines/headlines provided and explained.
• A custom UX quiz/flow on our website that guides customers through the decision making process 
• an incredible website design that fits the experience we want to offer and the customers we want to acquire.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impeccably on time. Matic meets deadlines. They adjusted seamlessly as we needed, even modifying the initial scope of work upon further discovery and learning that we needed more from them than we initially thought. Matic is the best company I have ever worked with in terms of project management.

What was your primary form of communication with Matic Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the onset, I could tell that they not only truly listened to our needs/concerns, but also cared about them. It was different than other digital marketing agencies I'd met with and used in the past. This is why I initially went with them. I have a lot of business contacts equally frustrated by missed deadlines and poor performance from their digital agency hires who would love a dependable and thought-leading company to call a partner.

Throughout the discovery process and every meeting we have had, it only solidifies my initial hunch. Matic just does things differently. They think differently. They don't try to force you into a cookie cutter solution- they're flexible, they're dynamic, they listen, and they execute. The team at Matic is SO talented. They deliver impressive results/outcomes because they have incredibly impressive people working there.

Are there any areas for improvement or something Matic Digital could have done differently?

None that I experienced! As mentioned, this is my fourth "digital marketing" agency to work with and I feel that I have some perspective to offer in this area. In my experience, most other companies have some glaring issue that you have to suss out through working with them. Matic has no "skeletons in the closet", if they make a mistake they'll own it and fix it. They communicate candidly, and they are not scared to offer valuable insight and feedback.

Its just a team of real and authentic and insanely talented people who want to run a good company. It's refereshing and I can't stress enough how DIFFERENT they are from anyone else I've ever worked with in this type of industry. They are now our partner for all of our brands/projects/marketing needs.

BACKGROUND

Please describe your company and position.

I am the CEO of Loomly

Describe what your company does in a single sentence.

Loomly is the all-in-one tool that helps marketing teams, agencies, creators, and freelancers plan, create, schedule, and analyze content across all social media platforms in half the time. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Loomly is a leading social media management platform, but we haven’t had a brand refresh or website update in years. We hired Matic Digital to help us design updated brand assets and create a new website.

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

Referred to me

How many teammates from Matic Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Evolve our brand identity to be more modern
• Create a new visual look and feel for our brand
• Design and develop a website on a new platform, including a blog migration

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

What were the measurable outcomes from the project that demonstrate progress or success?

• Updated brand assets, including logo, platform visuals, social media post templates, and a deck
• Website and blog design 
• Fully developed and delivered website plus a blog migration 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a four-month tight timeline to deliver all the assets listed above. There were timeline shifts, but we worked together through them. We particularly enjoyed a system they employed to finish the deliverables using a combination of Bugherd and tight turnaround feedback loops. 

What was your primary form of communication with Matic Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were very pleased with the updated logo and brand color scheme. They modernized our brand while keeping the core of our identity. We look differentiated in our market and stand out among our competitors.

Are there any areas for improvement or something Matic Digital could have done differently?

This was a particularly large project, so scoping out the deliverables was more challenging than initially anticipated. However, they course-corrected and implemented a new system to quickly get us to the deadline. 

BACKGROUND

Please describe your company and position.

I am the Founder of AQA

Describe what your company does in a single sentence.

The future of water management technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Create a visual look and feel for a new company
• Take big ideas and create a cohesive visual
• Put up a web presence

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Matic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to take a very big flushed out idea with several stakeholders and create a cohesive visual story around it. It included:look and feel, branding, ID, decks, more decks and even more decks, which led to a website. Matic hits our budgets and timelines everytime.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are in the midst of our $ raise and the deck is working. Multiple investors have commented on our branding and we are very close to closing the round. They took the work off our plate and let us focus on what we needed to do. Money well spent.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matic Digital was highly efficient. Josh and team delivered on time, kept us in the loop and understood our feedback and adjusted accordingly. Frictionless, seamless and effective.

What was your primary form of communication with Matic Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was just soooo easy. After they proved they understood our brand, Matic became an extension of our team.

Are there any areas for improvement or something Matic Digital could have done differently?

Thus far I don't have anything I would change. We are moving so fast in our company and they are keeping up.

BACKGROUND

Please describe your company and position.

I am the CEO of Soostone Inc

Describe what your company does in a single sentence.

Matic leadership demonstrated an outstanding level of quality in thought at every step of our engagement, enabling our team to hone in on and capture the key points of distinction we wanted in our brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Reimagine and revitalize company brand
• Reform all design elements
• Develop branding strategy and design for a new product
• Substantially modernize our approach to voice and design

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Matic Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Completely reimagined company brand and identity from ground up
• All company branding and identity materials, design system - Reimagined and implemented presentation framework
• Reimagined and reimplemented company website and all accompanying assets
• Branding strategy and design elements for a new software product line
• Website design and implementation fora new software product line
• Branding strartegy advisory for company products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key vision for the entire project was successfully delivered in tangible, high quality work output. All deliverables were successfully completed, receiving high marks from our company leadership as well as our clients following delivery. Matic leadership went above and beyond in ensuring concerns of key stakeholders were all addressed, and our collaboration delivered not just the letter but also the spirit of our engagement. Matic's delivery continues to be the basis of our branding today.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matic had good project management. There was consistent forward progress and delivery of work outputs over time. At the same time, they were willing to genuinely take our feedback and make further improvements. We were quite happy with the "high quality" tone we set throughout our project, and we were impressed by Matic Digital's ability to adapt to our mindset, requirements, and direction.

What was your primary form of communication with Matic Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High level of refinement in branding, strategy and design output. What we received from Matic was not just merely typical work - they had the senior leadership presence that fully understood our agenda, went beyond "typical solutions" and allowed us to reach the highly refined output we targeted.

Are there any areas for improvement or something Matic Digital could have done differently?

None noted. Matic obtained our feedback at every step of the way and promptly addressed all our key concerns.

BACKGROUND

Please describe your company and position.

I am the CEO of Ballast

Describe what your company does in a single sentence.

Ballast Services is a technology service company focused on cybersecurity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Develop brand strategy
• Identify market gaps & opportunities
• Launch updated brand & identity
• Develop a custom website upon Hubspot CMS
• Integrate the Hubspot suite of services
• Establish and scale the brand design system

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Matic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Matic provided business through leadership and technical expertise in helping Ballast evolve our brand. The Matic team designed a new logo and website that allowed Ballast to re-package our services and formally go to market. The website was built in HubSpot which allowed seamless integration with our CRM for marketing and sales campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ballast shifted from a referral based business and formally launched our services nationally with strong web and social media presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matic project management was professional and lead the project proactively. They collaborated well with our team and led meetings with an Agile approach.

What was your primary form of communication with Matic Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Matic was easy to work with. They had very deep and wide experience and were flexible with implementing our thoughts and ideas. They also reacted quickly and engaged with solid resources.

Are there any areas for improvement or something Matic Digital could have done differently?

No areas of improvement come to mind.

BACKGROUND

Please describe your company and position.

I am the Sr. Account Director of a hospitality & leisure company

Describe what your company does in a single sentence.

Full-service marketing specializing in the Travel & Tourism industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Update user experience
• Refresh global content hierarchy
• Bring new brand platform to life
• Refresh online look and feel

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Matic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This UX/front-end design project was initiated as an execution phase of a rebranding effort. Firstly, Matic was tasked with auditing the existing destination website to recommend a new information architecture. The previous site navigation was a bit clever, making it difficult for site users to find information. 

Once that step was approved, Matic's design team worked on the web design to bring the refreshed look and feel together with the digital marketing objectives. We collaborated on a first pass, then worked through the needed page types and modules to deliver a final design handoff to the developer team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The speed of the delivery met the project timeline when the internal design team wasn't available to accomplish – therefore the overall project has stayed on time and on budget. Overall improvement in the clarity and usability of the website improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from the Matic team on this project was impeccable. They have the systems/tools in place to capture meeting feedback and make it into actionable next steps. While their team always delivered on time, I was slow on the first round of feedback. The PM was patient and clear about adjusting the rest of the deadlines. I felt it was a collaborative process where my ideas were respected and the client objectives were always paramount.

What was your primary form of communication with Matic Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the genuine enthusiasm and creativity of the Matic Digital team. They're big-picture thinkers yet balanced with knowing the details matter. The openness and exploration in each round of the work for this scope resulted in a design and strategy that is really impressive.

Are there any areas for improvement or something Matic Digital could have done differently?

No feedback on this one, happy with the product and the process.

BACKGROUND

Please describe your company and position.

I'm an executive at Worldwide Partners

Describe what your company does in a single sentence.

Worldwide Partners is a global network of the top independent marketing services agencies in the world who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• New website design
• Update content strategy and copy
• Update/refresh brand look and feel
• Deliver project for launch by April 2023

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Experience

How many teammates from Matic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Matic for an updated content strategy and brand design to be used on a new website and other assets, including social media channels, keynote templates, video intro/outro.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to work with WPI to create and deliver the new website ahead of schedule.
• We worked closely with WPIs development partner to ensure the site strategy was met

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite an aggressive timeline, Matic delivered all items ahead of schedule. The team was extremely responsive to all questions and requests, and made themselves available to hop on impromptu calls whenever we needed. Some staffing changes mid-project required shifts in the project scope, but they went above and beyond to ensure all elements were handled and that our team was happy.

What was your primary form of communication with Matic Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their support was unmatched. Every question, request, concern was addressed in a timely manner and we always felt heard and supported. They also delivered a fresh and modern design that has helped to elevate our brand.

Are there any areas for improvement or something Matic Digital could have done differently?

No. The only challenge we ran into was the unforeseen and unavoidable staffing changes mid-project, but this was handled in an attentive and thoughtful manner.

BACKGROUND

Please describe your company and position.

I am the CEO of Digital Futures

Describe what your company does in a single sentence.

Growth engine and media platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Build a website

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Matic Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Matic helped plan, design, staff and build a website for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched a high quality website that looks great and works well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly professional and responsive and worked within deadlines to deliver on time.

What was your primary form of communication with Matic Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Great people and leadership with the right attitude and experience.

Are there any areas for improvement or something Matic Digital could have done differently?

Not really anything that could be improved. They were top-notch.

BACKGROUND

Please describe your company and position.

I am the Owner of Iron Buffalo

Describe what your company does in a single sentence.

Semi Truck Repair and Maintenance in Colorado and Montana

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matic Digital to accomplish?

• Rebrand Name
• Logo Design
• All Supporting Branding Colors and Design Artifacts like Signs, Colors, Images, Truck Wraps, Etc.

SOLUTION

How did you find Matic Digital?

Referral

Why did you select Matic Digital over others?

Referred to me

How many teammates from Matic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We provided Matic with a new name for our business, and Matic produces a series of options for logos and branding styles, fonts, colors, and images. We went as far as: 

• t-shirt designs
• stickers
• signs
• truck wraps
• color schemes
• business cards
• multiple color formats for different applications

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A bunch of collateral was delivered on a weekly basis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were very predictable and organized.

What was your primary form of communication with Matic Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

They were pumped to work with us because we were in a unique space.

Are there any areas for improvement or something Matic Digital could have done differently?

no