Motto

Every night’s sleep is consequential. And, let’s face it, sometimes elusive. But how well you live depends on how well you sleep. How much energy you have. How clearly you think. How happy you are. Your mattress, truth be told, is a pivotal life tool.

Like many brands that approach Motto, Keetsa was at a crossroads. The 11-year-old brand was once a pioneer, but had lost it’s way in a market where other mattress brands were taking over. They needed a shot in the arm—a bold, disruptive shot to the moon. Motto gave Keetsa an entire brand makeover, soup to nuts, and the before/after transformation is staggering.

SERVICES:

• Brand Strategy
• Brand Motto
• Brand Messaging
• Brand Identity
• Photography
• Shopify Website
• Unboxing & Packaging
• Email Marketing

See the full case study at www.wearemotto.com/work/...

Over the past decade, Johnny Cupcakes has grown from selling t-shirts out of the trunk of his beat up ’89 Toyota Camry to collaborating with the world’s biggest brands like Nickelodeon, The Simpsons, and Teenage Mutant Ninja Turtles with his unordinary apparel shop.

If that wasn’t cool enough, he’s a keynote speaker who gives talks on creativity and innovation for companies like Disney, McDonalds, and Apple. Johnny asked Motto to help him build a more strategic presence around his lecture series and enhance his personal brand with a new lecture-focused and event-driven website.

See the full project — Johnny Cupcakes

Services completed: 

• Brand Strategy
• Brand Identity
• Brand Messaging
• Website Design & Dev
• Iconography
• Copywriting

Aligning a tech company’s culture, purpose, vision and values to their brand.

Call-Em-All is a B2B tech company in Frisco, TX. They provide on-demand automated voice broadcasting and bulk text messaging for everyone from Fortune 500 companies such as Ford, Amazon and Curves to colleges and sports teams. But it’s way more than that. It’s a place where workplace culture and core values are lived, not just talked about. Motto was asked to assist in the company’s rebranding effort to align purpose, brand, and culture while capturing the spirit and essence of Call-Em-All’s personality in a new website.

See the full project here — Call-Em-All

Scope of work included:

• Brand Strategy
• Brand Messaging
• Brand Manifesto
• Copywriting
• Website UI/UX
• Website Design
• Dashboard Design
• Banner...

Empowering forward-thinking companies to create people-centric workplaces that drive meaningful cultural change.

Traditional office space design and management practices have fallen behind the times. The workforce is evolving and the world is moving on. Serraview believes office space is more than just real estate – it’s a strategic asset and catalyst for cultural change.

SERVICES:

• Brand Strategy
• Brand Messaging
• Leadership Workshop
• Brand Positioning
• Brand Identity
• Website
• Animations

See the full case study at www.wearemotto.com/work/serraview

Even approached Motto as a scaling startup desperately in need of uniting the brand under a comprehensive language. With recent success on HSN and a partnership with Napster, defining the brand for Even was critical.

We were asked to help evolve the existing brand identity, reposition the brand, redefine the story and message, build a social media campaign that would launch for the holidays, direct a new lifestyle and product photoshoot, and create a new e-commerce website that tied the brand together online.

See the full project — Even Headphones

Services completed:

• Brand Strategy
• Brand Identity
• Brand Messaging
• IA & UX
• Visual Design
• Art Direction
• Photography
• Product ID

The Smart Co. started with a simple question:
 How can the toaster pastry become a delicious, nutrition-packed everyday staple?

The answer they heard? “IMPOSSIBLE!” 
But they didn’t believe that rubbish for a minute, and with the help of Motto, we dug deep and fought for a smarter tart. A tart we’d be proud to eat.

And that’s how the Smart Tart™ came to be. It may seem genius, but to us it felt like a no-brainer.

SERVICES:

• Brand Naming
• Brand Positioning
• Brand Messaging
• Brand Identity
• Packaging
• Iconography
• Illustration
• Copywriting

See the full case study at www.wearemotto.com/work/smart-co

Munk Pack is the first ever on-the-go food in a pouch for adventurers. A delicious Gluten Free, Vegan and Non-GMO snacks for the trail and the city.

We started working with Munk Pack when their founders, Toby and Michelle Glienke, were still making fruit and oatmeal smoothies in their kitchen and selling at local farmers’ markets. From their professional lives to their camping adventures, they were always looking for portable, healthy, great tasting foods that were minimally processed, without the additives and fillers you find in most snacks.

They couldn’t find it, so they created it themselves and disrupting a traditional category by bringing pouch-filled food to adults. The brand takes its inspiration from nature to create delicious products with high quality, real ingredients for balanced nutrition on the go.

See the full project — Munk Pack

Experience the great indoors.

City dwellers in Dallas can put pee pads in the past. Looie provides hand delivered real farm fresh grass patches that make it easy for four-legged friends to conveniently take care of business anytime, without the mess.

SERVICES:

• Naming
• Messaging
• Brand Identity
• Packaging
• Iconography

See the full case study at www.wearemotto.com/work/looie

MeBe employs Applied Behavior Analysis (ABA) and several speech therapy principles to match the needs and objectives of children and families facing challenges related to speech, language or autism spectrum disorder.

MeBe’s owners approached Motto as Autism Outreach of Southern California with a vision to take their agency from a local business in San Diego and Seattle to a recognized national brand leading the industry.

SERVICES:

• Naming
• Positioning
• Messaging
• Brand Identity
• Animations
• Illustration & Icons
• Website Design
• WP Development

See the full case study at www.wearemotto.com/work/mebe

It’s easy to overlook good news, especially on large media platforms. USA TODAY realized this and set out to change the way it curates positive stories by creating a social video brand focused on stories about special relationships, acts of kindness and out of the ordinary triumphs. Motto worked with GANNETT to name, brand, and launch the motion and animation of the Humankind video platform. 

See the full project — Humankind

Services completed:

• Brand Strategy
• Naming
• Brand Positioning
• Brand Messaging
• Branding
• Brand Identity
• Copywriting
• Art Direction
• Animation
• Motionography

Money on Honey is a clean caramel treat made from honey instead of corn syrup.

Michelle Crochet, founder of Droga Chocolates, and creator of Money on Honey is a certified sweet tooth. So when everyone told her that caramel couldn’t be made without processed corn syrup, she took it as a bet and put her “Money on Honey.” With a little determination and some help from the honey bees, she created a uniquely delicious, clean caramel treat made from wildflower honey, fresh cream and real butter. You can find it at Starbucks, Whole Foods and other popular retailers.

See the full project here — Money on Honey

Services completed:

• Brand Strategy
• Brand Architecture
• Brand Identity
• Package Design
• Copywriting
• Photography

Derek Liebhauser was raised in the music business by his parents who founded Starshow Presents, producers of annual music festivals CountryUSA and RockUSA. After 22 years in business, mom and dad handed Derek the leadership reigns to take the company and brand in a more exciting direction. Under Derek’s vision, Motto guided Starshow Presents through a radical renaming, repositioning and rebranding to emerge as Hypervibe.

See the full project — Hypervibe

Services completed:

• Brand Strategy
• Brand Position
• Naming
• Brand Identity

Anna Tidball — cosmetologist and part-owner of The Yellow Door Boutique Spa in LA — created TriTonic as an alternative to the one-size-fits-all products on the shelves (that don’t work). Unlike other brands, this 3-step system treats ingrown hairs from all angles and prevents them from popping up in the future. Motto worked with TriTonic to help develop the packaging and prototypes.

See the full project — TriTonic

Meet Black Label, Crown & Buckle’s premium line of watch straps made with the world’s finest leathers in the spirit of handmade tradition.

Crown & Buckle is a watch strap retailer specializing in fine leather and nylon strap styles for the modern watch wearer. Black Label is their premium line of watch straps sourced from Spanish, Italian, and American tanneries with generations of experience. Motto was asked to develop the strategy and identity of their Black Label collection.

See the full project — Crown & Buckle Black Label

Services completed:

• Brand Strategy
• Brand Identity
• Brand Messaging
• Art Direction
• Photography
• Visual Design
• UI/UX
• E-Commerce

Crown & Buckle is a watch strap retailer specializing in fine leather and nylon strap styles for the modern watch wearer. The company manufactures an in-house line of handmade straps from American and Italian leathers, and collaborates with other tastemaker brands on exclusive collections. As the company grew, it came time to step up their game and give the brand some love and attention.

Forth Worth Barbershop mixes an old school feel with a new school approach. Our task was to create a website that brought the physical shop to life online. Motto art directed a photoshoot to capture lifestyle “in the moment” photos and staff headshots that illustrate the shop’s cool, laid-back culture. We then designed a site to educate and engage customers about the unique barbershop experience.