Motto

Every night’s sleep is consequential. And, let’s face it, sometimes elusive. But how well you live depends on how well you sleep. How much energy you have. How clearly you think. How happy you are. Your mattress, truth be told, is a pivotal life tool.

Like many brands that approach Motto, Keetsa was at a crossroads. The 11-year-old brand was once a pioneer, but had lost it’s way in a market where other mattress brands

Over the past decade, Johnny Cupcakes has grown from selling t-shirts out of the trunk of his beat up ’89 Toyota Camry to collaborating with the world’s biggest brands like Nickelodeon, The Simpsons, and Teenage Mutant Ninja Turtles with his unordinary apparel shop.

If that wasn’t cool enough, he’s a keynote speaker who gives talks on creativity and innovation for companies like Disney, McDonalds, and Apple. Johnny

Aligning a tech company’s culture, purpose, vision and values to their brand.

Call-Em-All is a B2B tech company in Frisco, TX. They provide on-demand automated voice broadcasting and bulk text messaging for everyone from Fortune 500 companies such as Ford, Amazon and Curves to colleges and sports teams. But it’s way more than that. It’s a place where workplace culture and core values are lived, not just talked

Empowering forward-thinking companies to create people-centric workplaces that drive meaningful cultural change.

Traditional office space design and management practices have fallen behind the times. The workforce is evolving and the world is moving on. Serraview believes office space is more than just real estate – it’s a strategic asset and catalyst for cultural

Even approached Motto as a scaling startup desperately in need of uniting the brand under a comprehensive language. With recent success on HSN and a partnership with Napster, defining the brand for Even was critical.

We were asked to help evolve the existing brand identity, reposition the brand, redefine the story and message, build a social media campaign that would launch for the holidays, direct a new lifestyle and

The Smart Co. started with a simple question:
 How can the toaster pastry become a delicious, nutrition-packed everyday staple?

The answer they heard? “IMPOSSIBLE!” 
But they didn’t believe that rubbish for a minute, and with the help of Motto, we dug deep and fought for a smarter tart. A tart we’d be proud to eat.

And that’s how the Smart Tart™ came to be. It may seem genius, but to us it felt like a

Munk Pack is the first ever on-the-go food in a pouch for adventurers. A delicious Gluten Free, Vegan and Non-GMO snacks for the trail and the city.

We started working with Munk Pack when their founders, Toby and Michelle Glienke, were still making fruit and oatmeal smoothies in their kitchen and selling at local farmers’ markets. From their professional lives to their camping adventures, they were always looking for

Experience the great indoors.

City dwellers in Dallas can put pee pads in the past. Looie provides hand delivered real farm fresh grass patches that make it easy for four-legged friends to conveniently take care of business anytime, without the mess.

SERVICES:

• Naming
• Messaging
• Brand Identity
• Packaging
• Iconography

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MeBe employs Applied Behavior Analysis (ABA) and several speech therapy principles to match the needs and objectives of children and families facing challenges related to speech, language or autism spectrum disorder.

MeBe’s owners approached Motto as Autism Outreach of Southern California with a vision to take their agency from a local business in San Diego and Seattle to a recognized national brand leading the

It’s easy to overlook good news, especially on large media platforms. USA TODAY realized this and set out to change the way it curates positive stories by creating a social video brand focused on stories about special relationships, acts of kindness and out of the ordinary triumphs. Motto worked with GANNETT to name, brand, and launch the motion and animation of the Humankind video platform. 

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Money on Honey is a clean caramel treat made from honey instead of corn syrup.

Michelle Crochet, founder of Droga Chocolates, and creator of Money on Honey is a certified sweet tooth. So when everyone told her that caramel couldn’t be made without processed corn syrup, she took it as a bet and put her “Money on Honey.” With a little determination and some help from the honey bees, she created a uniquely delicious, clean

Derek Liebhauser was raised in the music business by his parents who founded Starshow Presents, producers of annual music festivals CountryUSA and RockUSA. After 22 years in business, mom and dad handed Derek the leadership reigns to take the company and brand in a more exciting direction. Under Derek’s vision, Motto guided Starshow Presents through a radical renaming, repositioning and rebranding to emerge as

Anna Tidball — cosmetologist and part-owner of The Yellow Door Boutique Spa in LA — created TriTonic as an alternative to the one-size-fits-all products on the shelves (that don’t work). Unlike other brands, this 3-step system treats ingrown hairs from all angles and prevents them from popping up in the future. Motto worked with TriTonic to help develop the packaging and prototypes.

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Meet Black Label, Crown & Buckle’s premium line of watch straps made with the world’s finest leathers in the spirit of handmade tradition.

Crown & Buckle is a watch strap retailer specializing in fine leather and nylon strap styles for the modern watch wearer. Black Label is their premium line of watch straps sourced from Spanish, Italian, and American tanneries with generations of experience. Motto was asked to