What was the scope of their involvement?
We started with a discovery phase. Motto talked to several people within our organization to get an idea of our company, and also analyzed our existing marketing strategies. From here, they developed several excellent branding options for us to choose from.
Once a decision was made, they helped with everything from frontend website design to the look of our products. The process took several months, but they completely overhauled our customer experience and essentially built our brand identity from scratch.
We kept adding things to our initial scope as Motto taught us about branding. We found that many of the suggestions they had made upfront were the right choice, after all, so we happily expanded the project.
What is the team composition?
Sunny [Bonnell, CEO, Motto] is our main point of contact, though we’ve also spoken with Ashleigh [Hansberger, Co-founder, Motto] on occasion.
How did you come to work with Motto?
I found a number of companies through an Internet search, but none of them seemed to understand our goals. They tried to apply formulaic solutions based on the strategies of our competitors. Motto, on the other hand, understood that we needed our own unique identity. They wanted to do something fresh with our company to set us apart in the industry.
How much have you invested with them?
We've spent at least six figures.
What is the status of this engagement?
We started working together in January 2015 and our relationship is ongoing. While we completed our initial stage at the end of 2015, the project is always evolving.