What evidence can you share that demonstrates the impact of the engagement?
One of the challenges of creating a new website is that we didn't have any existing keywords to give the site traction or visibility. They had to start from scratch and were able to build it exponentially, which is extremely impressive. There’s a big list of keywords and they’re continuously growing it every week.
They've also created quite a bit of traction on social media. When they started, we had only a handful of followers on Facebook. Now we have over 135 reviews on Facebook and about 5500 followers. Our average post reaches between 10,000–14000 people each week.
They're also regularly testing out new marketing techniques. For example, they've tried posting different types of videos on Google as well as using advertising dollars to boost posts on Facebook. 97 Switch is quickly able to see if something is or isn't working. They use analytics to see what kind of ROI they can get. They’re very adaptable and able to quickly change direction to keep us moving forward.
How did 97 Switch perform from a project management standpoint?
They’re very good at juggling the multiple projects that we have going on. Jeremy sends a weekly recap every Monday. We email back and forth and talk by phone at least three times a week. He's willing to come to our office wherever possible. We probably meet in person at least once a month. He's very receptive and quick to respond. They finish projects in a timely fashion, sometimes even ahead of schedule. They're very adaptable and take criticism and direction very well.
What did you find most impressive about them?
Their response time is excellent, always within the same day. I've had to constantly follow up with other vendors to make sure that deadlines were met. I never have to follow up with 97 Switch or double check their work. The reports and analytics are very detailed and accurate, which enables them to quickly make decisions if things aren't working.
Are there any areas they could improve?
Their strength is building websites and the back-end analytics, and they really immerse themselves in understanding the brand. This allows them to create social media posts and captions that are unique, relevant, and timely. Right now, we provide much of the content, and have 97 Switch share and boost the posts.
Do you have any advice for potential customers?
Know the type of services that you want or where you need help because they can do it all and offer everything from soup to nuts. If there’s anything that you're unsure or less confident about, 97 Switch will be able to fill those gaps. Through clear communication, they can give recommendations on how to make your business more successful.