What evidence can you share that demonstrates the impact of the engagement?
Our initial situation was kind of chaotic, but the 97 Switch team has been quite flexible. Thanks to 97 Switch, we now have an online presence. Before we started working with them, we didn’t have things set up properly, and we also weren’t utilizing social media the right way. Fortunately, they’ve helped us understand every detail of what matters and why it matters. 97 Switch has gotten us to where we needed to be.
Our Facebook ads used to perform poorly, but our current numbers speak for themselves. The few ads we’ve done have been effective, and our click rates have increased since we started posting videos and other content all the time. Not only did 97 Switch do this for us, but they’ve also given us a methodical plan for posting content.
97 Switch’s team is thorough and proactive. They look at things from different angles, which is something we weren’t doing. Plus, their diplomatic approach makes it quite easy to work with them. Instead of just telling us what to do, they ask good questions and listen to us before speaking. That was key.
How did 97 Switch perform from a project management standpoint?
97 Switch’s project manager is great with deliverables and action items. They told us to overcommunicate from the very beginning, and I can see what they’re talking about now. They communicate and get approval from us on everything. Nothing is too small. They usually initiate meetings, but we also have recurring ones. They’re focused and disciplined, which we badly needed. We appreciate that they’re mindful of schedules, even during meetings.
I was expecting to have to deal with a lot of people, and I was happy to only work with 1–2 at most. Jeremy and Josh are quite pleasant to work with. I get the best of both worlds: they’re personable and extremely organized. Whenever I need something, they are very responsive and quick to implement any changes. They were also good at following up with us and making sure we remembered things.
What did you find most impressive about them?
97 Switch is just amazing. They’ve been a breath of fresh air for my organization. They are professionals in their field, but they’re modest enough to listen to our concerns and address them without making us feel bad. Also, they’re good about keeping an open mind.
97 Switch makes good decisions that reflect the best interests of the business. I like that we agree on a lot of things. They know customer service and understand what it means to run a business.
Are there any areas they could improve?
When we pointed out that something looked off in a report, they completely took ownership of it. They fixed it immediately and didn’t blame something else.
Do you have any advice for future clients of theirs?
It’s important to know that it’s easy to communicate with 97 Switch. Clients shouldn’t hold back on asking questions, and they should tell what they need. The 97 Switch team also welcomes constructive criticism, so there’s no reason not to be transparent.
The marketing campaigns have been successfully launched and managed. The business has a greater understanding of their traffic and areas for growth. As a partner, 97 Switch has shown great attention and care toward meeting the needs of the project.