What was the scope of their involvement?
I’ve worked with Visceral on four client projects at this point, so there isn’t a single project that I’m speaking to; it’s more generalized. They have developed websites from the ground up, from zero to a finished site. I acted as lead writer and creative director, but they were the entire technical solution. They had to understand the nature of a foundation’s business structure. Then they had to determine how to create a site that would reflect that in clear and simple ways while still being compelling to look at and read. In several cases, Visceral worked with me from the very beginning based on just a simple idea of what I needed from a site. I really had no technical vision for how to bring that together and certainly no development expertise to build it. Visceral had that ability to listen to what the goals were, then ask probative, smart questions that might shape the goal and make it even more pointed and on target. They then translate that into a fully developed, fully realized site. Over the years, they’ve worked with me on behalf of several foundation clients.
How did you come to work with Visceral?
The first time I became aware of them, I had heard their name from a couple of friends who worked in philanthropy. We submitted an RFP [request for proposal] and we solicited bids from seven different firms. Visceral came in and had to win the business on their own merits. It was not just a direct hire; it was a competitive bidding process. They won on a combination of creative experience and competitive pricing.
Another thing that is a big differentiator in hiring and working with Visceral is that the team is small. When you are interviewing folks for the business, those end up being the same folks who work on the project. They are incredibly accessible and responsive. Their team is quick to answer, adapt, or adjust whenever you need them to. As a small business owner and consultant who prides himself on giving really high-touch service, that was a big differentiator for them. I hate it when you get pitched by somebody to win the business and then you never hear from that person again. Visceral is not that. What you see is what you get, and you get senior talent working on your account.
How much have you invested with Visceral?
They have delivered sites for under $50,000 that others who bid on that project wanted $100,000 for. Visceral came in the high 40s, low 50s range.
What is the status of this engagement?
We began working with Visceral in February 2015. I’ve done several projects with them.