Create a Media Frenzy!
Media Frenzy Global is a multi award winning PR and Marketing agency with specific expertise in creating brand awareness and driving customer engagement for technology brands nationally and internationally.
Since its inception in 2013, Media Frenzy Global has become a recognized agency within the technology industry working with clients in Mobility, FinTech, Payments, Health It, Security, SaaS etc. The agency team consists of writers, strategists, artists and technologists who love their work and challenge themselves to always #GoThere for their clients. Get ready to create a media frenzy!
Focus
Portfolio
*Belay - Virtual Assistants* *Ciklum - Custom Software Engineering* *Country & Stable - Ecommerce* *Ninja Number - Virtual Business Phone* *Patientory - Health Tech* *PFS - Global Ecommerce Solutions* *PPRO - Local Payment* *Rali - Employee Engagement* *Rev.io - IoT & Telecom Billing* *Stratix - Mobile Managed Services* *Talking Talent - Multi-Generational Workforce* * Verizon* *Virtana - Hybrid Cloud Service *VoiceNation - virtual receptionist*
Creating a Digital First Mindset
Verizon’s internal web-based initiative, DigitalFirst, needed a concept to generate awareness and interest in showcasing My Business, their online profile portal for business customers.
The campaign “But First, My Business” was adopted from the popular meme/web-culture of but first, coffee. As in, "I'm not doing anything today until I've had my cup of coffee first!" Since the campaign is only seen by staff internally, it allowed for some humor, and office props like paper coffee cups with printed branding.
IDENTITY AND MESSAGING
Variations of the But First brand were made, which could be applied to horizontal or vertical applications.
A variety of support messaging, to help enforce the But First brand were implemented across multiple platforms.
VARIETY IS THE SPICE OF LIFE
Layouts and messaging combinations were created at a variety of sizes depending on their use, from TV screens, to email blasts, and web banners.
EMAIL NEWSLETTERS
Monthly email newsletter templates, to provide associates with the most up to date news with Digital First.
EVENT SIGNAGE
Retractable tabletop and floor banner stands were created, for presentations, events and meetings.
Visualizing the Power of Teamwork
Cirravox, a voice services company, engaged Media Frenzy Global to freshen up the presence of their live answering services company, VoiceNation, as they set off on a technology and growth roadmap for the company.
Cirravox partnered with Media Frenzy Global to help define the Brand. The outward expression of the brand had to be true to the reality and benefits of live phone answering, but also reflect the bold new way in which VoiceNation delivers them. Media Frenzy Global conducted a Brand Vision workshop, in-depth focus group studies, and identified the key differentiators. Then MFG took it to the next level.
OBJECTIVES
- Establish a distinctive brand character and identity for VoiceNation to help drive near-term growth
- Develop a brand and messaging platform that positions VoiceNation’s parent company, Cirravox, as a technology leader and business innovator
THE SOLUTION
Media FRenzy Global articulated a Brand Vision for VoiceNation that combined the idea of personal assistance with the concept of teamwork and powerful capabilities.
Media Frenzy Global then developed a visual expression of these capabilities; the real personnel of VoiceNation backing up businesspeople like a team on a mission. This provides reassurance that VoiceNation is both strong and personable enough to care for their customers’ businesses. This concept elevated the company’s website above the competition. But there was more.
In the course of discovery, Media Frenzy Global identified a range of opportunities to communicate with VoiceNation’s customers and prospects to actually grow the business. VoiceNation retained MFG to conduct the follow-on email and content marketing.
THE RESULTS
Following the launch of the new website, VoiceNation had its best month ever in terms of customer growth. Sales operations were refined with materials supplied by Media Frenzy Global to help grow the business further as well as PR activities that resulted in national coverage.,
Establishing a Global Brand in the US
PPRO is a global e-payments company headquartered in London, England with a U.S. office in Atlanta, Georgia. PPRO had yet to establish their brand in North America upon the launch of their new office in October of 2017.
The payments company tapped Media Frenzy Global to lead their introduction to the U.S. market and increase brand awareness through targeted, education-focused media relations to secure national and industry trade media coverage.
OBJECTIVES
Establish PPRO as a solid and dynamic company in the Fintech and payments industry
Raise the profile of PPRO as an innovator and thought leader in the emerging category of local payments (including bank transfers, e-wallets, cash-based digital payments and local cards)
Position PPRO’s experts in the local market.
SOLUTION
Media Frenzy Global devised a layered PR strategy of targeted stories designed to get traction in the news cycles while going “over the top” with bigger picture long form pieces and connecting PPRO executives to key industry events.
Executing on the strategy ensured coverage depth to share PPRO's messaging in both short and long form. With this cadence of thought leadership pieces and rapid responses as well as capitalizing on high-brow partnerships and expansions, PPRO was consistently featured in both trade and national business publications. This led to a good balance of both brand mentions and featured articles catered to their target audience across Fintech, Payments, E-Commerce and Retail.
Media Frenzy Global further raised awareness for the brand through strategic partner marketing initiatives. By aligning the brand's messaging and educational outlook with that of its partners, PPRO was able to leverage outstanding media coverage and develop strong relationships with several key industry partners.
Results
Over 170 media placements were attained in 2019 alone. Most importantly, PPRO is now recognized and sought after as the most comprehensive solution in local payments worldwide.
Shifting Mindsets and Market Influence Through Targeted Press
How does a legacy company drive awareness across several new client verticals?
With an overall share of voice at 10% and 45% PR Health Scores in 2017, Stratix looked to Media Frenzy Global to provide a fresh perspective and stretch Stratix messaging beyond its current siloed audience. Through a strategic media relations program, the goal was to increase brand awareness across Stratix's key client verticals and into industry trade publications.
CAMPAIGN OBJECTIVES
Build awareness with key decision-makers in mid-market to large enterprises spanning the Retail, Manufacturing, Supply Chain and Transportation sectors.
Position Stratix executives as go-to thought leaders on specific enterprise mobility issues and pain points.
THE SOLUTION
Expanded brand visibility across key verticals in retail, tech, manufacturing, supply chain and transportation. Created a variety of engaging content targeted for specific industry audiences to raise awareness of Stratix in the top media titles their potential clients were reading.
Executed a vertical-focused media strategy. This began with successful outreach at the National Retail Federation’s Big Show. The result was over 20 pieces of coverage achieved from retail journalists and analysts (from the likes of Forrester, Gartner and IDC Research) during the conference.
Focused outreach on long-form content like byline articles and features to further position Stratix SME's as thought leaders, to instantaneous comments and rapid responses on trending topics in the tech and mobile spaces.
THE RESULTS
Stratix has achieved consistent media placements in publications like: Retail Dive, CRN, Industry Today, Inbound Logistics, Industry Week and Apparel Magazine. To date, our efforts have achieved 190 media placements with a combined 427 million impressions. Coverage led to a significant rise in share of voice (62%) and PR Health Score (69%) at the end of 2019. Most importantly, our results yielded almost 10% website traffic from coverage attained.
Creative Brand Representation of Mobile App: Ninja Number
Cirravox, a voice services company, turned to Media Frenzy Global to help raise the profile of their mobile app, Ninja Number.
OBJECTIVES
Establish a distinctive brand character and identity for Ninja Number.
Provide a brand platform for Cirravox to connect their holdings to enable cross-selling and increase total company value.
THE SOLUTION
First, Media Frenzy Global identified the core market for Ninja Number: solopreneurs and small businesses (1-5 employees) who use their mobile phone as their primary number. Through research with this group, MFG discovered that this audience felt tasked with “doing everything themselves.” Regardless of their profession or industry, they responded to the concept of personal empowerment.
Media Frenzy Global formulated a Brand Vision for Ninja Number that wove this market aspiration into an honest narrative of the company’s mission and capabilities, as well as the features and benefits of the product itself.
Media Frenzy Global then devised a visual expression of this empowerment; the target users casting a ninja shadow. This suggests the power they now wield, and it unites the product and user in a flexible symbol that can portray that relationship in a range of contexts. In addition to giving the website a jolt of fresh thinking, the expression is being extended to digital advertising and even in-app communications.
THE RESULTS
Since implementing Media Frenzy Global’s brand and marketing strategy, Ninja Number vaulted up the ranks of listings, into first place for some keyword results. Ninja Number’s downloads have doubled, and installs are up 300%.
Riding to 78% Revenue Growth
Country & Stable, a UK-based equestrian apparel and equipment ecommerce retailer, engaged Media Frenzy Global to establish a stronger brand in the U.S. and provide more strategic marketing to increase traffic, customers, and revenue.
OBJECTIVES
- Establish a distinctive brand character and identity for Country & Stable
- Help drive more site visits, merchandise turns, and total revenue
THE SOLUTION
First, MFG identified the core audiences for Country & Stable: competitive riders and patrons of riders. Researching these groups, MFG uncovered the appetite among these groups for educational information about riding and horse care, as well as their appreciation that theirs is as much a lifestyle as a sport. These studies also confirmed MFG’s sense that the British roots of Country & Stable were a leverageable characteristic of the company to the U.S. market.
MFG formulated a Brand Vision that captured the British-ness of Country & Stable through elements like tone of voice and the warmth of the imagery, rather than clichés. The tagline—"The very best for horse and rider”— positions the company as a global leader.
MFG infused a new website design with that same brand character. Imagery captured the lifestyle as well as the merchandise, and gave everything a feeling of modern British country life. All copy content struck the same tone.
THE RESULTS
Launched just before Black Friday, 2019, the new Country & Stable U.S. website increased customers and transactions during the crucial weeks before Christmas. And, in the new year, growth accelerated over 40% compared to the year prior. Subscriptions to its monthly newsletter increased 50% in the first eight weeks. Post holidays—in the spring of 2020—the new site boasted a 116% quarterly increase in orders, 118% more customers, and revenues up 78%.
Reviews
the project
Rebranding & Messaging for Educational Technology Platform
"Working with Media Frenzy was a fantastic experience."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO of Finalsite. It’s an educational technology company.
What challenge were you trying to address with Media Frenzy Global?
We wanted to expand into new markets.
What was the scope of their involvement?
Media Frenzy worked with us to refresh our brand. Their team worked on messaging and visual assets like images. They gave us guidelines and recommended that we change our logo, which their team then created for us.
What is the team composition?
I worked with quite a few people from Media Frenzy but Katie (Partner & COO) was probably my main point of contact.
How did you come to work with Media Frenzy Global?
The principal at Media Frenzy contacted me via LinkedIn.
How much have you invested with them?
We spent $40,000 on this project.
What is the status of this engagement?
We worked on this project between December 2019–January 2020. It was an eight-week project.
What evidence can you share that demonstrates the impact of the engagement?
Early metrics showed the success of the project. In the first two weeks after we launched our new brand, we had an increase in our social media metrics across the board and email engagement.
How did Media Frenzy Global perform from a project management standpoint?
We used Slack to communicate and had phone calls as needed. Media Frenzy was approachable.
What did you find most impressive about them?
Their team listened to us well and honed a message for our market. Working with Media Frenzy was a fantastic experience.
Are there any areas they could improve?
No, I would work with them again.
Do you have any advice for potential customers?
I highly recommend them because they’ll be able to come up with a solution to your problem.
the project
Branding for Auto Insurance Company
"They’re intelligent and creative in their process, and the ease of working with them really stood out."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO for a large, independent auto insurance company in the United States. I handle all the consumer marketing.
What challenge were you trying to address with Media Frenzy Global?
We’re building a new property and hired them to do a brand vision workshop as well as brand DNA mapping to help us develop the property.
What was the scope of their involvement?
The founder of our company and I flew out to their office in Atlanta for a brand vision workshop. There, we got their initial reactions to the ideas we were developing. That helped us avoid taking the wrong direction with building out our new property and experience.
From there, they took on brand DNA mapping, which involved a value proposition, vision statement, brand attributes, key offerings, and competitive advantage. They also did target customer segmentation, brand approach, and brand creative expression. That was all for our first project with them.
We’ve since hired them for a second project with us. They sent over some branding guidelines based on data we’d collected. They’re also doing design for landing pages supporting our new property.
What is the team composition?
I’m constantly speaking with Sarah (CEO & Founder) and Katie (COO & Partner).
How did you come to work with Media Frenzy Global?
We found them while looking through the listings on Clutch. Initially, we were looking for a PR firm. When we contacted them, they were the only ones that said we shouldn’t do PR before building out our brand. They stopped us from hiring a PR group before we should’ve. That alone was a key factor in our decision to work with them. They seemed very honest about the process.
How much have you invested with them?
Across the two projects, we’ve spent between $50,000–$60,000. The first project cost about $48,000, and the second was $9,000.
What is the status of this engagement?
The first project lasted from October–December 2020. The second project began in January 2021 and is ongoing currently.
What evidence can you share that demonstrates the impact of the engagement?
I’m extremely satisfied. While the site hasn’t been launched, there’s a lot of comfort in having all of our key executives pleased with their deliverables. All of their presentations of deliverables were very strong. There was a strong emphasis on collaboration, so our ease of working together was a key measure of success.
Our founder can have high standards for deliverables, but this company was able to execute against them while others have failed in the past. He’s happy with the results.
How did Media Frenzy Global perform from a project management standpoint?
They were very professional, organizing everything very well. I’ve worked with many agencies before, and they’re some of the best I’ve come across. It was very easy to work with them. We communicated through emails and phone calls. Their SOW was clearly defined with specific timelines. Everything was going according to their plan, so there wasn’t a need for project management software.
What did you find most impressive about them?
They’re intelligent and creative in their process, and the ease of working with them really stood out. I’m impressed with their team. It’s hard to have all of those attributes as an outsourced agency.
Are there any areas they could improve?
No, there were no red flags. We were satisfied throughout the whole process and will likely hire them for our PR work in the future as well.
Do you have any advice for potential customers?
Be prepared and honest. They’ll listen to your situation and give you their honest suggestions on what steps you need to take to reach your goals. Be prepared for the honest truth.
the project
Thought Leadership PR for Virtual Staffing Business
"Media Frenzy Global does a great job of communicating with us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a content strategist with the marketing team at a virtual staffing solutions business. We serve companies all over the US with virtual assistants, bookkeepers, website specialists, and social media strategists.
What challenge were you trying to address with Media Frenzy Global?
We wanted to work with a PR agency that would help us get in front of new readers, new eyes, and new businesses with some relevant press around what our company does. We also wanted to establish thought leadership.
What was the scope of their involvement?
We talked to Media Frenzy Global about getting in front of the decision-makers. They target industry-specific publications and some national press. They worked on securing bylines, awards, and speaking opportunities.
What is the team composition?
We work with Tawanda (Account Executive) and Nikkia (PR Director).
How did you come to work with Media Frenzy Global?
They were a great fit because they’re very selective in the clients they bring in so that they can give each one a dedicated, white-glove experience. Media Frenzy Global is local, so we knew they would get us local coverage.
What is the status of this engagement?
We began working with them in January, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Their work has helped our brand establish trust in the marketplace. Media Frenzy Global has secured at least two bylines every month since we started working with them, which has allowed us to show our clients that there are perks to working with us.
They’ve also helped us secure awards and get some speaking opportunities for our COO. The team got us national coverage, as well.
How did Media Frenzy Global perform from a project management standpoint?
Tawanda sends me weekly update emails, and we meet twice a month to talk about any high-level projects that are going on or what she needs from me. She has done a great job of managing our account. We communicate via email, phone calls, and a twice-monthly Zoom meeting.
What did you find most impressive about them?
Media Frenzy Global does a great job of communicating with us and doing a lot of the ideation around content pieces. They also do a good job of coming up with angles for stories we can tell.
Are there any areas they could improve?
No, nothing jumps to mind right away. I’ve been very happy with them. If anything, more national press would’ve been good, but I understand this year has been hard.
Do you have any advice for potential customers?
Go into the kickoff and pre-planning meeting with your big goals and ideas. It takes time to pivot, so know where you want to end up at the end of the engagement. Additionally, track the progress you’re making.
the project
PR & Media Strategy for Billing SaaS Provider
“We’ve gotten an aggregate readership of over 1 million, which has had a major impact for us.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of marketing at a back-office SAAS company. We serve the communications and technology provider segments.
What challenge were you trying to address with Media Frenzy Global?
In order to build up our reputation and the chance to grow the pipeline with larger enterprises, we needed to start building our presence in relevant media sources and the analyst community.
What was the scope of their involvement?
They help us with PR, media placement, getting bylines, interviews, and getting into the analyst communities. They also submit industry awards for us.
What is the team composition?
We have an account manager and a media analyst.
How did you come to work with Media Frenzy Global?
First, they have a lot of experience with fast-growing SMEs looking to take the next step, like us. They had a good demonstrated success in that area. The second reason is they’re creative thinkers and make thoughtful media buzzes without just creating noise. The third reason is that they’re data-driven and hold themselves to KPIs.
How much have you invested with them?
We’ve invested around $30,000.
What is the status of this engagement?
We began working together in January 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We went from very little coverage to over a dozen pieces of coverage this year. We’ve gotten an aggregate readership of over 1 million, which has had a major impact on us. We’ve also been on a podcast that they’ve booked for us.
How did Media Frenzy Global perform from a project management standpoint?
We use a shared Google Sheet, where we track what placements we’ve had, what we’re aiming for, a tracker of content that we’re creating and repurposing. It works well, and it’s accessible between teams. We also have a shared Slack channel, which is both efficient and effective.
What did you find most impressive about them?
They’ve picked up the nuances of our industry very quickly. It’s harder to find information on us and our industry, but they did and it helped them write good content. It also aided in good content placement.
Are there any areas they could improve?
They only thing that we had difficulty in was dividing the content creation between our team and theirs. We’re in a good place now, but that was one thing that we had to refine.
Do you have any advice for potential customers?
If you come to the table with a clear understanding of what you’re trying to achieve, you’ll have success. If you’re clear about your strategy, they’re smart, hardworking people and they’ll get it done. Their talents would be wasted on just writing press releases.
the project
Media Relations for E-Commerce Solutions Company
“They’re growing and have a lot of good ideas that can really do some great things in the market.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a global e-commerce solutions company, so we provide the technology, processes, and infrastructure that powers online retail for major brands and retailers. Everything from order fulfillment to customer care is handled by our team. I’m the director of marketing for the company.
What challenge were you trying to address with Media Frenzy Global?
We wanted to increase our brand awareness and build better relationships with the media in order to get placements to achieve awareness. We’d never had a formal media relations strategy in the United States, so we wanted to replicate our active strategy in the UK. Ideally, we wanted to brand ourselves as thought leaders that can handle e-commerce needs regardless of size, scale, or product type.
What was the scope of their involvement?
In our industry, there are multi-year contracts in place. So, timing is critical. We wanted interviews with the media, or opportunities to speak to journalists, publications, and analysts who could establish us as a thought leader. Their team has those relationships, so we wanted to utilize those connections to secure as many interviews as possible. In our industry, any piece of good coverage is another feather in our cap and bring more traffic to our services.
Beyond that, they’re also providing thought leadership content to our blog. We brainstorm ideas together before they draft a blog for our site. They handle the research and execution.
What is the team composition?
We have an account manager who also writes our blog. Aside from our day-to-day contact with him, we have monthly contact with their PR director.
How did you come to work with Media Frenzy Global?
They were recommended to us by a UK-based PR agency that helped us achieve success in that market. When asked, they indicated that Media Frenzy Global would be able to achieve similar results. After early meetings, we had immediate synergy. Our team also liked that they could collaborate seamlessly with the UK agency that we already worked with. That connection was powerful in our decision-making process.
How much have you invested with them?
Our annual contract with them is $60,000.
What is the status of this engagement?
We started the collaboration in December 2019, and it’s still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve had a dozen interviews so far that have resulted in six media placements to date. Our team has been thrilled with the early success of their team. Our annual goal for placements is 24. At this point, we’re well on our way toward that and have several irons in the fire for more media placements that will occur soon. We’ve been pleased with how busy they’ve kept us.
How did Media Frenzy Global perform from a project management standpoint?
There was a learning curve in the first month or two that involved us figuring our which responsibilities belonged to which team. They work a bit differently than our UK firm, but they’re very responsive and bring new ideas to the table. Overall, we’ve been pleased with their organization and ability to keep our deadlines straight.
What did you find most impressive about them?
I enjoyed our initial launch process. We went through a half-day of unique creative exercises that helped us put together goals. They also provided a PR health score based on their proprietary system. That helped us compare our operations to those of our competitors. We’re hoping to raise our score against our competitors over the year. The initial kickoff workshop was an enjoyable experience that set us off on the right foot. They’re growing and have a lot of good ideas that can really do some great things in the market.
Are there any areas they could improve?
We had some issues translating what the engagement would mean within the context of our industry. This is a new engagement, so I can understand that. Issues with proofreading, grammar, and attention to detail were nipped in the bud after we pointed them out. I appreciated that, and nothing major has surfaced since then.
Do you have any advice for potential customers?
They’re a small but nimble team that works well together. If someone wants to engage with a large PR firm, this may not be the team for you. However, they’re great for someone just getting started in the PR world. They’ve been professional throughout the process, so I’d recommend giving them a hard look.
the project
Brand Research & Website Redesign for SaaS Startup
"The team at Media Frenzy is passionate about their work, which is apparent in the results they provide."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a partner and Creative Director at Click Communication Arts. We provide creative services including branding, graphic design, UX design, and advertising campaign development for our marketing partners.
For what projects/services did your company hire Media Frenzy Global?
Media Frenzy provided brand research and guidance, content development and project management functions for the Ninja Number site re-development.
What were your goals for this project?
To create a fresh new design approach to the client's website. Using as much existing content as possible, and developing new copy and visuals where needed to elevate the brand.
How did you select this vendor?
We partner with Media Frenzy on numerous projects.
Describe the project in detail.
Media Frenzy conducted extensive brand discovery for this client, which we used to develop a number of branding approaches. Once the client approved the creative approach, the look was applied to design mock-ups for numerous pages for desktop and mobile design.
The client actually had in-house coding capbilities, so that design was handed off to them to code. At every phase, Media Frenzy managed all parties involved for a clean work flow.
What was the team composition?
Click Communication Arts (creative/design), Media Frenzy Global (project management, CirraVox (in-house coding team.)
Can you share any outcomes from the project that demonstrate progress or success?
A happy client = a successful project.
How effective was the workflow between your team and theirs?
In addition to their marketing acumen, Media Frenzy always provides us with excellent input at the beginning of a project, and manages the project exceptionally well.
What did you find most impressive about this company?
The team at Media Frenzy is passionate about their work, which is apparent in the results they provide. They continue to push us as well, meaning we improve with each project that we collaborate on.
Are there any areas for improvement?
None at this time.
the project
PR Campaign for Software Development Company
"They have a personalized approach."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of global digital marketing at Ciklum, a global digital solutions company that makes IT solutions, enterprise solutions, application development, and data analytics services for Fortune 500 companies and organizations around the world.
What challenge were you trying to address with Media Frenzy Global?
After being successful with lead generation with our given resources, we needed tools to help us build the reputation of the company. We wanted a PR agency in the United States to help us because we were struggling to build our reputation in this market.
What was the scope of their involvement?
They helped us with our PR campaigns. In the beginning, we defined an exact number of publications and types of media to target. We were aiming to be in ten IT tech-related, retail, and financial publications.
They decided to go beyond these borders and started to help us with content. For example, when we needed to draft the press release for the United States market, they were amending and adapting press released for that audience. Media Frenzy Global is now helping us to pitch a sequel to big analytical companies.
What is the team composition?
We have three people we’re constantly working with. We’re mostly in touch with our account manager. We have another account manager who is helping us to manage the PR relations.
How did you come to work with Media Frenzy Global?
Even though we understood what kind of PR agency we wanted, there weren’t very many agencies that fit our needs. Our main criterium was a solid portfolio of successful cases in the United States tech market. We wanted a company that had a strong connection with journalists to showcase our expertise in the best possible way.
We knew big agencies might have this experience, but we had our own budget restrictions. We were piloting this work with the PR agencies. We had never done this before. In the beginning, we defined a pretty strict budget. We changed the criteria of search and started looking for boutique agencies with tech expertise.
Together with our procurement team, we did a Google search. We had a shortlist of 5-7 agencies and sent them the RFP. The criteria were the portfolio of projects, the price, and the geographical location.
How much have you invested with them?
We spent about $6,000-$8,000 each month.
What is the status of this engagement?
We started working together in July 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
One of our KPIs was media publications. They had to make around 10 media publications for six months. They over accomplished this. We had around 12 unique publications in six months.
Another metric was that we measure the PR score. That's a score for the company on media mentions. They have their own specific formula for how they calculate this PR score. When we started, the score was around 15%. We finished six months of cooperation with around 45% of the PR score.
How did Media Frenzy Global perform from a project management standpoint?
They meet deadlines 100% of the time. They send us reminders on deadlines. Initially, when we started, we explained that we needed at least 2-3 days to answer the interview questions or media requests. From the very beginning, they tried to follow this rule in 95% of the cases. We always have around 2-3 days to reply to the media requests.
What did you find most impressive about them?
They have a personalized approach. They aren’t strictly following the KPIs and went beyond our expectations.
Are there any areas they could improve?
No, we’re happy with the cooperation.
Do you have any advice for potential customers?
In order to get the service and level of service you want, brief the agency in the most detailed way. Have a workshop for at least 3-4 hours where you brief them on your aims and targets.
the project
Public Relations for Engagement Solutions Company
“We communicate over email on a day-to-day basis, but we talk on the phone about four times a week.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am one of the founders here and the company is called Rali. We're a technology company that primarily focuses on employee and customer engagement.
What challenge were you trying to address with Media Frenzy Global?
We’re a new brand and we desperately needed to get our name into the market. We wanted people to know who we are.
What was the scope of their involvement?
They manage all of our PR. At the beginning of the project, we held a planning session together and outlines what a content development strategy should look like. We established a calendar and they started writing press releases and articles for us. Then, they would bring us in to collaborate.
What is the team composition?
We’re working with 3–4 people and we have one primary point of contact.
How did you come to work with Media Frenzy Global?
I’ve worked with them once before at another company.
How much have you invested with them?
We spend $80,000 per year.
What is the status of this engagement?
We started the project in August 2019 and we’re still working together.
What evidence can you share that demonstrates the impact of the engagement?
They use a PR health calibrator, which tracks metrics like impressions. We keep comparing how we stack up against the competition. They’ve done an excellent job.
How did Media Frenzy Global perform from a project management standpoint?
They’re exceptionally good communicators. They always follow through and are very proactive. We communicate over email on a day-to-day basis, but we talk on the phone about four times a week.
What did you find most impressive about them?
I’ve always been impressed by their commitment to communication.
Are there any areas they could improve?
Honestly, there isn’t anything they need to improve.
Do you have any advice for potential customers?
In light of our experience with them, I’d recommend you take the opportunity to preplan events and content. Then, follow through with that plan as closely as possible. It’s critical that you’re. engaged and upfront throughout the collaboration.
the project
Branding & Design for Equestrian Retailer in US Market
"I’m expecting it to help with our conversion because people can quickly find what they want."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and founder of an online equestrian retailer. The website and business were launched three years ago as an offshoot of a UK-based company.
What challenge were you trying to address with Media Frenzy Global?
We brought on Media Frenzy Global to help us redevelop our brand.
What was the scope of their involvement?
They’ve been involved in many different capacities, but the main project ended up being the redevelopment of the website. We started with a brand vision and additional research, which included their investigation into the equestrian market in the US.
Then, they did three different focus groups—real market testing—to get some authentic feedback about where we were compared to where we wanted to go. Afterward, they did a content audit—a review of our site—to come up with a plan to make it better.
They’re still managing the development piece. We have a separate company just for the website, and Media Frenzy handles that process for us. We’ve also tweaked the logo a bit.
We’re just now starting to have them take over our digital ads and social media. They’re doing PPC for Google, Bing, Facebook, and Instagram. We’ve also received print copy ads and email marketing assets from them.
What is the team composition?
I’ve touched base with 7–8 people at various stages. Sarah and Katie (Owners, Media Frenzy Global) are the ones I’ve had the most contact with.
How did you come to work with Media Frenzy Global?
I tasked a colleague of mine with finding agencies in and around Atlanta, Georgia, that could provide ad campaigns, marketing, and branding. We met a few local companies, but Media Frenzy was far and away the best. We could tell from the outset that they were the real deal.
How much have you invested with them?
We’ll end up spending $125,000 within a 12–month period.
What is the status of this engagement?
We first spoke with Media Frenzy in March 2019, and the work started in May of that year.
What evidence can you share that demonstrates the impact of the engagement?
We’ve only heard positive feedback about the site, nothing remotely negative. It’s simple, crisp, clean, and easy to use. I’m expecting it to help with our conversion because people can quickly find what they want. The visual elements—the placement of the logo, for example—are also excellent. The site is now much more compatible with all kinds of digital platforms.
How did Media Frenzy Global perform from a project management standpoint?
Their communication has been great; they’ve been honest the whole way. Whether I wanted to hear what they had to say or not, they’ve always had a straightforward, transparent approach. That level of honesty is very helpful.
We use all manner of communication. I prefer phone calls and emails, but we do Zoom calls occasionally when they have to show us features or designs. Even though they’re a decent-sized agency, I still get to speak with the owners.
What did you find most impressive about them?
Their commercial understanding—and the fact that they’ve thrown themselves into learning about my field—is impressive. They’ve taken the time to understand not only my business but also my customers and the industry in which we operate. The extent to which they care about meeting our needs is remarkable.
The US market isn’t the same as the UK, which is what I’m familiar with. People have different expectations. Media Frenzy did a ton of research to help us developed a unique strategy that was tailored to our goals.
Are there any areas they could improve?
They’re fine just the way they are.
Do you have any advice for potential customers?
Don't be shy in terms of giving feedback.
the project
Digital Marketing Strategy for a B2B Mobile App
"They were one of the best Digital Agencies we ever worked with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founder and CEO of App Growth Network. We are a Global App Marketing Agency in Vancouver, Canada.
For what projects/services did your company hire Media Frenzy Global?
We worked together with Media Frenzy Global on a B2B mobile App prohect.
What were your goals for this project?
To improve the organic ranking of the product, optimize the media cost per installs and define the strategic roadmap for the project in iOS and Android.
How did you select this vendor?
This was a strategic partnership and Media Frenzy found us actually through a trusted mutual contact.
Describe the scope of their work in detail.
Media Frenzy Global helped u with the strategic initiative and relationship management of the client and we were brought on board as arms and wings on the project to help with the technical app marketing part.
What was the team composition?
The Account Head: Jonathan Young was the project lead and he had a project assistant helping him with data analysis.
Can you share any outcomes from the project that demonstrate progress or success?
The project grew week over week as a result of Jonathan's leadership and managing the expectation of the client. We were able to drive the cost per download down by 100% and rank in the top keywords in the U.S App Store.
How effective was the workflow between your team and theirs?
Very clear communication style, respectful and organized manner. They were one of the best Digital Agencies we ever worked with.
What did you find most impressive about this company?
The fact that they care, they look at all aspect of the project with details and they are transparent with the end client.
Are there any areas for improvement?
Not much to think of.
Media Frenzy Global facilitated the successful rebranding that increased email engagement and various social media metrics. The friendly team used Slack to enable communication. They actively listened to craft messaging that effectively resonated with the client’s target market.