Create a Media Frenzy!
Our mission is to build recognition and accelerate market growth for innovative technology brands. We accomplish this by providing strategic messaging and branding, thought leadership PR and digital marketing to fuel your sales funnel.
Our purpose is to give innovative and disruptive brands a voice to help them tell their story and be heard against the large tech behmoth brands.
We are well versed in tech from understanding the aconyms, to knowing the media and influencers, as well as what content is relevant in complex buying decisions.
Get ready to create a media frenzy!
1 Language
- English
1 Timezone
- EST
headquarters
PR Strategy for Internet Services Company
the project
"Their management style is collaborative, and communication is seamless."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Communications, Brand & PR Director at a global managed internet services company helping Fortune 500 companies ensure reliability and security across their communications and operations.
For what projects/services did your company hire Media Frenzy Global, and what were your goals?
PR strategy across the USA - including opportunity seeking, interviewing, content development, campaign ideation. With a goal to raise the company profile across the US.
How did you select this vendor?
Five agencies were found online and following a thorough RFP and pitch process Media Frenzy were selected due to their expertise in Tech PR, their excellent contacts and demonstrable tenacity on behalf of their clients.
Describe the scope of their work in detail, including any steps and the final deliverables.
- Quarterly strategy and objective setting
- Bi-weekly check ins
- Opportunity alerts
- SME interviews
- Content development
- Proactive pitching
- Content placement
- Weekly results reporting.
How many people from the vendor's team worked with you, and what were their positions?
Four.
- Input from the owner and CEO
- Director
- Senior Manager
- Writer
Can you share any outcomes from the project that demonstrate progress or success?
Since working with Media Frenzy, our reach increased over 600%. We achieved coverage in several desired target publications, and were offered opportunities with Tier 1 publications, including the WSJ.
Describe their project management style, including communication tools and timeliness.
The Media Frenzy team are very responsive, proactive and most importantly passionate. Our success was their success. Their management style is collaborative, and communication is seamless. They were truly an extension of our marketing team. They worked with our other agencies around the globe to help streamline content and and drive consistency of our messaging. They had their own Teams channel for instant communication and we had a dedicated email address that went to the whole group.
What did you find most impressive or unique about this company?
Their passion for what they do and their hunger for results.
Are there any areas for improvement or something they could have done differently?
Maintaining the same writer for consistency and building up skilled knowledge was something we suggested and something Media Frenzy took on board and acted upon.
Focus
Portfolio
Belay - Virtual Assistants, Rev.io - IoT & Telecom Billing, Stratix - Mobile Managed Services, Vensure
Cancer Care Specialist Reaches 1.65B Mthly Visits
GenesisCare, leading Cancer Care specialists with centers in multiple US markets partnered with Media Frenzy to raise brand awareness in consumer and medical publications. In 12 months, we achieved 1.65 billion Unique Monthly Visitors, 41.30 million Estimated Real Impressions and $15.28M Advertising Value Equivalency.
Brand Growth for SaaS Billing Platform
Rev.io was looking for an PR agency that specialized in tech, had strong trade and tech media relationships and was focussed on ROI. This partnership resulted in not only creating continuous brand momentum in the MSPs and tech trade but also in securing thought leadership coverage in other trade outlets, such as HR, Cloud, and touting achievements and growth in local media.
The ultimate goal was to position Rev.io as a top telecom billing provider.
In 12 months, the following was achieved:
- 17.59% referral traffic users
- 62 pieces of press coverage
- 285 million readers
Educating Sophisticated FinTech Professionals
CHALLENGE
Raise the profile of PPRO, a local payments platform-as-a-service provider located in London, Munich and Atlanta as an innovator and thought leader in the emerging category of local payments and educate industry professionals on solutions beyond credit cards.
SOLUTION
Devised a layered PR strategy of targeted stories designed to get traction in the news cycles while going “over the top” with bigger picture long form pieces and connecting PPRO executives to key industry events.
RESULTS
• 170 media placements in 2019 and 190 in 2020.
• Consistently featured in both trade and national business publications including Payments Source, The Green Sheet, Morning Brew, Business Insider, TechCrunch, WSJ.
• Multiple speaker platforms including the largest fintech event: Money2020
Awarded Global Agency of Record After Outperforming Targets on US PR Project
Jellyfish was seeking to hire a global PR agency to communicate its narrative to the marketing, tech and business press in key countries. Most importantly, they were looking for a global team that was unlike traditional PR agencies; one that demonstrated entrepreneurism, hustle and tenacity.
Before a planned RFP was issued to find the right agency, Jellyfish enlisted the help of Media Frenzy Global on a specific PR project for the US.
SOLUTION
Unaware of Jellyfish's search for a global agency, Media Frenzy Global proudly accepted the PR project and set to work doing what we do best: wrapping our arms around the client in order to best tell their story.
With specific KPIs set for Jellyfish and a clearly defined set of media targets, Media Frenzy Global worked to create compelling pitches, proactively presenting each to our extensive list of industry-specific media contacts.
Jellyfish's story was told, and coverage was successful; but Media Frenzy Global dug even deeper to find additional media opportunities that would position Jellyfish well in the minds of their target audience.
RESULTS
In the first 4 weeks, coverage and interviews were achieved with mainstream retail, marketing and business press including Bloomberg, Campaign US Movers and Shakers, Authority Magazine, Multi-Channel Merchant, Street Fight, Thrive Global and in just 2 months, a multi country PR program has garnered 22 media hits with a total readership of 70 million in key marketing titles including Campaign, The Drum and Mobile Marketing Magazine.
Better Tools. Stronger Schools.
In order to position FinalSite for greater penetration of the district market, Media Frenzy Global was hired to assess the current state of the company and market, and to devise positioning and messaging that preserves and leverages their current success while speaking to the expanded target market in a compelling way.
Creating a Digital First Mindset
Verizon’s internal web-based initiative, DigitalFirst, needed a concept to generate awareness and interest in showcasing My Business, their online profile portal for business customers.
The campaign “But First, My Business” was adopted from the popular meme/web-culture of but first, coffee. As in, "I'm not doing anything today until I've had my cup of coffee first!" Since the campaign is only seen by staff internally, it allowed for some humor, and office props like paper coffee cups with printed branding.
IDENTITY AND MESSAGING
Variations of the But First brand were made, which could be applied to horizontal or vertical applications.
A variety of support messaging, to help enforce the But First brand were implemented across multiple platforms.
VARIETY IS THE SPICE OF LIFE
Layouts and messaging combinations were created at a variety of sizes depending on their use, from TV screens, to email blasts, and web banners.
EMAIL NEWSLETTERS
Monthly email newsletter templates, to provide associates with the most up to date news with Digital First.
EVENT SIGNAGE
Retractable tabletop and floor banner stands were created, for presentations, events and meetings.
Shifting Mindsets and Market Influence Through Targeted Press
How does a legacy company drive awareness across several new client verticals?
With an overall share of voice at 10% and 45% PR Health Scores in 2017, Stratix looked to Media Frenzy Global to provide a fresh perspective and stretch Stratix messaging beyond its current siloed audience. Through a strategic media relations program, the goal was to increase brand awareness across Stratix's key client verticals and into industry trade publications.
CAMPAIGN OBJECTIVES
Build awareness with key decision-makers in mid-market to large enterprises spanning the Retail, Manufacturing, Supply Chain and Transportation sectors.
Position Stratix executives as go-to thought leaders on specific enterprise mobility issues and pain points.
THE SOLUTION
Expanded brand visibility across key verticals in retail, tech, manufacturing, supply chain and transportation. Created a variety of engaging content targeted for specific industry audiences to raise awareness of Stratix in the top media titles their potential clients were reading.
Executed a vertical-focused media strategy. This began with successful outreach at the National Retail Federation’s Big Show. The result was over 20 pieces of coverage achieved from retail journalists and analysts (from the likes of Forrester, Gartner and IDC Research) during the conference.
Focused outreach on long-form content like byline articles and features to further position Stratix SME's as thought leaders, to instantaneous comments and rapid responses on trending topics in the tech and mobile spaces.
THE RESULTS
Stratix has achieved consistent media placements in publications like: Retail Dive, CRN, Industry Today, Inbound Logistics, Industry Week and Apparel Magazine. To date, our efforts have achieved 190 media placements with a combined 427 million impressions. Coverage led to a significant rise in share of voice (62%) and PR Health Score (69%) at the end of 2019. Most importantly, our results yielded almost 10% website traffic from coverage attained.
Creative Brand Representation of Mobile App: Ninja Number
Cirravox, a voice services company, turned to Media Frenzy Global to help raise the profile of their mobile app, Ninja Number.
OBJECTIVES
Establish a distinctive brand character and identity for Ninja Number.
Provide a brand platform for Cirravox to connect their holdings to enable cross-selling and increase total company value.
THE SOLUTION
First, Media Frenzy Global identified the core market for Ninja Number: solopreneurs and small businesses (1-5 employees) who use their mobile phone as their primary number. Through research with this group, MFG discovered that this audience felt tasked with “doing everything themselves.” Regardless of their profession or industry, they responded to the concept of personal empowerment.
Media Frenzy Global formulated a Brand Vision for Ninja Number that wove this market aspiration into an honest narrative of the company’s mission and capabilities, as well as the features and benefits of the product itself.
Media Frenzy Global then devised a visual expression of this empowerment; the target users casting a ninja shadow. This suggests the power they now wield, and it unites the product and user in a flexible symbol that can portray that relationship in a range of contexts. In addition to giving the website a jolt of fresh thinking, the expression is being extended to digital advertising and even in-app communications.
THE RESULTS
Since implementing Media Frenzy Global’s brand and marketing strategy, Ninja Number vaulted up the ranks of listings, into first place for some keyword results. Ninja Number’s downloads have doubled, and installs are up 300%.
Riding to 78% Revenue Growth
Country & Stable, a UK-based equestrian apparel and equipment ecommerce retailer, engaged Media Frenzy Global to establish a stronger brand in the U.S. and provide more strategic marketing to increase traffic, customers, and revenue.
OBJECTIVES
- Establish a distinctive brand character and identity for Country & Stable
- Help drive more site visits, merchandise turns, and total revenue
THE SOLUTION
First, MFG identified the core audiences for Country & Stable: competitive riders and patrons of riders. Researching these groups, MFG uncovered the appetite among these groups for educational information about riding and horse care, as well as their appreciation that theirs is as much a lifestyle as a sport. These studies also confirmed MFG’s sense that the British roots of Country & Stable were a leverageable characteristic of the company to the U.S. market.
MFG formulated a Brand Vision that captured the British-ness of Country & Stable through elements like tone of voice and the warmth of the imagery, rather than clichés. The tagline—"The very best for horse and rider”— positions the company as a global leader.
MFG infused a new website design with that same brand character. Imagery captured the lifestyle as well as the merchandise, and gave everything a feeling of modern British country life. All copy content struck the same tone.
THE RESULTS
Launched just before Black Friday, 2019, the new Country & Stable U.S. website increased customers and transactions during the crucial weeks before Christmas. And, in the new year, growth accelerated over 40% compared to the year prior. Subscriptions to its monthly newsletter increased 50% in the first eight weeks. Post holidays—in the spring of 2020—the new site boasted a 116% quarterly increase in orders, 118% more customers, and revenues up 78%.
Shifting Mindsets for Mobile Managed Services
The utlimate goal was to expand brand visibility across key industry verticals in retail, tech, manufacturing, supply chain and transportation to help drive business growth.
To achieve this, MFG created a variety of engaging content targeted at specific industry audiences to raise awareness of Stratix in the top media titles their potential clients were reading.
As a result, Stratix was abke to achieve consistent media placements in publications like Retail Dive, CRN, Industry Today, Industry Week and Apparel Magazine.
A total of 190 media placements with a combined 427 million impressions. Most importantly our results yielded almost 20% of Stratix's website traffic.
Transforming the Food Supply Chain
Farm to Plate is transforming food supply chain management and needs to educate the industry on the importance of transparency in food and beverage supply chain and how it correlates to consumer confidence and societal changes (sustainable sourcing, plant-powered nutrition, human/animal welfare etc.,).
It challenged MFG to secure extensive coverage in trade and national outlets to drive demand for their blockchain platform.
RESULTS
Secured over 30 pieces of coverage in Supply Chain Brain, Food Logistics, Food Dive, and other industry trade media.
Exposure internationally
30 million media impressions
“Creating brand awareness around our company was a top priority. From crafting targeted content around issues and topics critical to our industry to landing comments in top tier trade publications on topics such as food safety, recalls, and sustainability, we have garnered more interest in our brand and product offering. Because of the PR efforts we are struggling to keep up with customer demand.”
Pramod Sajja, President, Farm to Plate
Reviews
the project
PR Strategy for Internet Services Company
"Their management style is collaborative, and communication is seamless."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Communications, Brand & PR Director at a global managed internet services company helping Fortune 500 companies ensure reliability and security across their communications and operations.
For what projects/services did your company hire Media Frenzy Global, and what were your goals?
PR strategy across the USA - including opportunity seeking, interviewing, content development, campaign ideation. With a goal to raise the company profile across the US.
How did you select this vendor?
Five agencies were found online and following a thorough RFP and pitch process Media Frenzy were selected due to their expertise in Tech PR, their excellent contacts and demonstrable tenacity on behalf of their clients.
Describe the scope of their work in detail, including any steps and the final deliverables.
- Quarterly strategy and objective setting
- Bi-weekly check ins
- Opportunity alerts
- SME interviews
- Content development
- Proactive pitching
- Content placement
- Weekly results reporting.
How many people from the vendor's team worked with you, and what were their positions?
Four.
- Input from the owner and CEO
- Director
- Senior Manager
- Writer
Can you share any outcomes from the project that demonstrate progress or success?
Since working with Media Frenzy, our reach increased over 600%. We achieved coverage in several desired target publications, and were offered opportunities with Tier 1 publications, including the WSJ.
Describe their project management style, including communication tools and timeliness.
The Media Frenzy team are very responsive, proactive and most importantly passionate. Our success was their success. Their management style is collaborative, and communication is seamless. They were truly an extension of our marketing team. They worked with our other agencies around the globe to help streamline content and and drive consistency of our messaging. They had their own Teams channel for instant communication and we had a dedicated email address that went to the whole group.
What did you find most impressive or unique about this company?
Their passion for what they do and their hunger for results.
Are there any areas for improvement or something they could have done differently?
Maintaining the same writer for consistency and building up skilled knowledge was something we suggested and something Media Frenzy took on board and acted upon.
the project
PR for Blockchain Startup Company
"Being able to leverage their network and connections has allowed us to do a really good job."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the chief marketing officer at a blockchain company.
What challenge were you trying to address with Media Frenzy Global?
We’d opened a new business and needed help with PR and gaining media coverage to raise awareness of our mission and goals.
What was the scope of their involvement?
First off, they tried to understand our goals and our customers, and then jumped into social media and writing content. They also interviewed people every month, which allowed them to write some really wonderful pieces about our initiative. Beyond articles, they crafted press releases, PR packages, blog posts, and promotional videos. They also worked to secure coverage for us through external media sources.
Finally, they came to our grand opening event in June, which I consider going above and beyond. Their whole team was present to ensure we got in front of the media and followed up with people to ensure we got the coverage we expected.
What is the team composition?
We worked with three people: Sarah (CEO & Founder), Nikita (VP of Communications), and Jordan (Public Relations Account Executive). There was also an assistant that helped us out.
How did you come to work with Media Frenzy Global?
We did a large amount of research in advance to find the right team for us. We asked a lot of connections in our network for recommendations and then interviewed quite a few agencies.
How much have you invested with them?
The cost was around $15,000.
What is the status of this engagement?
We worked together from May–August 2022. Even though we’re not engaged right now, we have another project coming up that we’ve approached Sarah and her team about.
What evidence can you share that demonstrates the impact of the engagement?
The media coverage that we secured is the obvious metric of success. Beyond that, the amount of coverage we secured has helped us gain significant awareness of what we’re trying to do.
They provide us with regular updates, as well as commentary on what’s going on in our industry and sector.
How did Media Frenzy Global perform from a project management standpoint?
They’re very on top of project management; in fact, they’re firecrackers in this regard. Their team was also professional and efficient. We typically communicated over email, Zoom, Slack, and phone calls, when necessary. There weren't any instances of no-shows or delays.
What did you find most impressive about them?
It was pleasant to work with Sarah and her team. They were attentive, and you could tell they’d done it before. Their work was very organized, systematic, and efficient. We were happy throughout the engagement.
It was obvious that they worked well as a team, and, in large part, that’s due to Sarah’s leading direction. It’s obvious that she’s a veteran, which is why we chose Media Frenzy over other media companies.
Sarah was an all-star at what she did. Her experience brought a ton of value to their company, and obviously, she knew how to hire, as she had some wonderful people working with her. Being able to leverage their network and connections allowed us to do a really good job.
They were always staying on top of new technologies in the industry, like blockchain and Web3. We plan to utilize this experience in the future as we expand and grow what we’re doing internally.
Are there any areas they could improve?
We only faced one slight issue, and it was a situation where we would have liked to both have our cake and eat it. Media Frenzy always shows effort and proactivity in figuring out cutting-edge technology.
Do you have any advice for potential customers?
Give them as much information as you can to help them do the best work possible. You have to truly understand what your goals are and where your targets need to be placed. The better you can communicate that to Media Frenzy, the better their strategy will be.
the project
PR for Data Platform Company
"Media Frenzy Global is quick to understand our objectives and execute our plans."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the chief revenue officer at an external data platform company.
What challenge were you trying to address with Media Frenzy Global?
We needed help with our branding and product awareness.
What was the scope of their involvement?
First, we had a product discovery phase where we set up goals and created a rapid execution plan. We also gave Media Frenzy Global a project brief and guidelines to follow. Afterward, they’ve helped us with content creation and worked to get us included in several industry-relevant articles.
What is the team composition?
I’ve worked with six people.
How did you come to work with Media Frenzy Global?
I worked with Media Frenzy Global on a previous project.
What is the status of this engagement?
We’ve been working together since January 2022, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Thanks to Media Frenzy Global, our PR health score has improved by 200%.
How did Media Frenzy Global perform from a project management standpoint?
Media Frenzy Global has managed the project very well and used tools to improve our workflows. We communicate through emails and Slack.
What did you find most impressive about them?
Media Frenzy Global is quick to understand our objectives and execute our plans.
Are there any areas they could improve?
I can’t think of anything. Media Frenzy Global is doing a good job.
Do you have any advice for potential customers?
I recommend working with Media Frenzy Global.
the project
Public Relations for IT Services and Consulting Brand
"We are always impressed by their enthusiasm in learning about our updates and doing their own research."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of an IT services and consulting brand. We focus on blockchain and consulting services.
What challenge were you trying to address with Media Frenzy Global?
We needed public relations services in the form of media exposure from blogs, speaking engagements for our thought leaders, and exceptional events or achievements marketing. They provide end-to-end media relations.
What was the scope of their involvement?
Our engagement is very simple. We have a biweekly call set up where stakeholders from both sides discuss the opportunities and the potential areas we can be given a voice, especially for the product were launching. They gave us a weekly tracker, and we discuss which media outlets will provide us with fitting exposure.
They've secured a lot of interviews and media spots for us, as well as secured us publication in a lot of articles. A lot of our team members have also been published.
What is the team composition?
We've always had a team of 3-4 people.
How did you come to work with Media Frenzy Global?
Our marketing person did some research and interviewed their CEO.
How much have you invested with them?
We've spent around $60,000.
What is the status of this engagement?
We've been working together since February 2021.
What evidence can you share that demonstrates the impact of the engagement?
They really helped get us on the map. Their end-to-end services are impressive. Although we didn’t sign up for this particular service, they also provide speaking engagements.
How did Media Frenzy Global perform from a project management standpoint?
Their project management is pretty good. We get weekly updates and communicate via email and biweekly Zoom calls. Media Frenzy updates us on what's happening and where potential opportunities are.
What did you find most impressive about them?
We hired them for the product we’re building: a very unique, blockchain-powered platform. We were very impressed with the level of understanding that their team members had because they needed a fundamental understanding of it to put our product in front of a potential publication.
We are always impressed by their enthusiasm in learning about our updates and doing their own research to understand our technology and its relevance. They’ve done an equal amount of research as our subject matter experts have done.
Do you have any advice for potential customers?
Provide them with a lot of documentation, as well as a deep dive discovery goal for them to understand your needs. It’s important that you give them a lot of information and keep them updated on a weekly or bi-weekly call as to the progress of your product. That’s what we’ve done, and Media Frenzy has done an excellent job of understanding it.
the project
Internet Marketing & Brand Managing for Branding Firm
"Media Frenzy Global led us in getting exposure for the team's executives in venues they had never been before."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and managing partner of a brand strategy company. We bring on agencies in the marketing function to our clients and then manage the development of marketing plans and executions done both internally and externally through agencies.
What challenge were you trying to address with Media Frenzy Global?
We were relaunching a performative athletic team after they had lost several generations of relevancy.
What was the scope of their involvement?
There were three different steps. First, we defined the brand’s purpose. What would the new organization stand for in current times? We led that step. Step number two was bringing Media Frenzy Global to develop the plan that would manifest the brand strategy we came up with. Finally, they executed the plan and identified how people responded to the strategy and marketing plans. This information will inform later plans to scale.
Moving forward, they’ve also provided SEO and PPC. They decided what they content would be, where the content would show up, and who needed to see it. Media Frenzy Global was involved in every aspect of our content campaign, along with another one of our partners.
What is the team composition?
We’ve worked with their entire team — around 8–10 people, from the top all the way down.
How did you come to work with Media Frenzy Global?
We scour the possible options to determine who would be the best publicity firm for what we’re attempting to do.
What is the status of this engagement?
We’ve been working together since January 2020.
What evidence can you share that demonstrates the impact of the engagement?
One of the biggest metrics was our letter to the professional sports organization. The client wrote a letter about how they deserved to be a professional franchise and it garnered hundreds of millions of earned impressions. More people were talking about the team from a policy standpoint than had been talking about them in decades.
Secondly, after we redesigned the team’s performance, we had to put butts into the seats, and Media Frenzy did a great job, allowing us to drive more word-of-mouth marketing afterward.
Media Frenzy Global led us in getting some exposure for the team’s executives in venues they had never been before, including a large music, film, art, and culture festival in the south. The event was attended by hundreds of folks that are highly influential.
How did Media Frenzy Global perform from a project management standpoint?
They were exceptional in terms of their organization. Media Frenzy is always prepared for meetings with clients and tracks what needs to be followed up on for meetings. Additionally, they have great contacts that will consider our stories and angles in ways that other people can’t. Finally, they’ve very collaborative and worked well with our other agency partners.
What did you find most impressive about them?
Their strategic storytelling stands out, as it delivers measurable results.
Are there any areas they could improve?
They could improve at managing scope creep. Because they were good at many things, they got pulled into a lot, which can be a good problem to have, but I could imagine it being challenging from a resource perspective. It was unavoidable in this case, however.
Do you have any advice for potential customers?
Be comfortable taking innovative risks. You may have the same destination in mind but Media Frenzy may have an entirely different way of getting there. It might feel uneasy to begin with but just be comfortable with their innovation.
the project
PR & Media Services for PEO Company
“They fit the mold and have everything that we look for in a vendor partner.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the senior VP of marketing and communications at a professional employer organization (PEO). Our company is the largest privately-held PEO in the US, and we have over 5,000 clients that process more than $10 billion in payroll annually and serve over 330,000 worksite employees.
What challenge were you trying to address with Media Frenzy Global?
We were looking for a partner with an established reputation in the market to grow our PR efforts.
What was the scope of their involvement?
Media Frenzy helps us be front and center in the subject matter that we’re experts in, and we’ve had opportunities to connect with publications and news outlets. This helps in positioning our company in terms of brand and leadership.
What is the team composition?
Our meetings consist of two representatives from Media Frenzy, and a team behind those representatives works behind the scenes. We mainly interface with Tawanda (Global PR Director).
How did you come to work with Media Frenzy Global?
When we were searching for a local company, Media Frenzy stood out to us due to the way they engaged and asked questions. They understood our goals from the start, and they worked with us to come up with a customized plan that fit our budget and needs.
What is the status of this engagement?
We started working with them in January 2020, and the partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Media Frenzy has elevated our share of voice (SOV) score significantly over the past year. We’ve also gained multiple opportunities to appear in different outlets and publications.
How did Media Frenzy Global perform from a project management standpoint?
They’ve been great to work with and organized. When we want to communicate, they’re available over the phone or by email. They’re highly responsive, especially during our weekly meetings. Overall, we’ve had a great experience.
What did you find most impressive about them?
Media Frenzy’s organizational skills differentiate them from other providers. There’s always alignment in terms of direction and strategy. They fit the mold and have everything that we look for in a vendor partner.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Continue to provide feedback and collaborate with Media Frenzy. In fact, working with any other PR agency has to be a collaborative effort. As long as both parties are engaged, you’re going to get the results you want.
the project
Public Relations for Digital Marketing Firm
“Their tenacity and hustle set them apart from other PR agencies.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the global CMO for Jellyfish, a digital marketing and communication firm that represents iconic brands around the globe. We provide a full spectrum of creative, advertising, and AdTech services.
What challenge were you trying to address with Media Frenzy Global?
We hired Media Frenzy Global to help us build our brand awareness and overall PR strategy. Our company has doubled in size over the last year and a half, so we were looking to raise our profile in the industry.
What was the scope of their involvement?
They oversee three other agencies in the UK, Spain, and Brazil, and they provide PR services. In addition to organizing our PR strategy, they oversee press releases and content.
What is the team composition?
There are five people who work on our account, including the CEO and Tawanda (PR Director). She is supported by Karen (Content Specialist) and an account manager. Occasionally, Nikkia (VP, Communications) serves as a strategic advisor.
How did you come to work with Media Frenzy Global?
I was looking specifically for a mid-sized partner, so I asked other people in my market for local recommendations. Media Frenzy Global came highly recommended, so I gave them a test project. They exceeded all my expectations, so I signed a contract with them.
What is the status of this engagement?
We started working together in December 2020 and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Media Frenzy Global is now the PR agency we have on retainer. They’ve exceeded our expectations. We’ve obtained more PR placements in the last few months than we have in the 10 years since the company was originally founded. Their work has raised our brand profile by providing top-tier coverage. Ultimately, they’ve helped us create a better platform to share our proposition with in the industry.
How did Media Frenzy Global perform from a project management standpoint?
They’re a phenomenal agency to work with. We used a dedicated Slack channel, email, and phone to communicate.
What did you find most impressive about them?
Their tenacity and hustle set them apart from other PR agencies. They really push to get the coverage we want. They’re relentless in ensuring that we’re successful.
Are there any areas they could improve?
I don’t think there’s an area they need to improve. They do great work and I’m extremely pleased with the results.
Do you have any advice for potential customers?
We work really closely and treat them as an extension of our internal team. That has really been the secret to our success thus far.
the project
Rebranding & Messaging for Educational Technology Platform
"Working with Media Frenzy was a fantastic experience."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO of Finalsite. It’s an educational technology company.
What challenge were you trying to address with Media Frenzy Global?
We wanted to expand into new markets.
What was the scope of their involvement?
Media Frenzy worked with us to refresh our brand. Their team worked on messaging and visual assets like images. They gave us guidelines and recommended that we change our logo, which their team then created for us.
What is the team composition?
I worked with quite a few people from Media Frenzy but Katie (Partner & COO) was probably my main point of contact.
How did you come to work with Media Frenzy Global?
The principal at Media Frenzy contacted me via LinkedIn.
How much have you invested with them?
We spent $40,000 on this project.
What is the status of this engagement?
We worked on this project between December 2019–January 2020. It was an eight-week project.
What evidence can you share that demonstrates the impact of the engagement?
Early metrics showed the success of the project. In the first two weeks after we launched our new brand, we had an increase in our social media metrics across the board and email engagement.
How did Media Frenzy Global perform from a project management standpoint?
We used Slack to communicate and had phone calls as needed. Media Frenzy was approachable.
What did you find most impressive about them?
Their team listened to us well and honed a message for our market. Working with Media Frenzy was a fantastic experience.
Are there any areas they could improve?
No, I would work with them again.
Do you have any advice for potential customers?
I highly recommend them because they’ll be able to come up with a solution to your problem.
the project
Branding for Auto Insurance Company
"They’re intelligent and creative in their process, and the ease of working with them really stood out."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO for a large, independent auto insurance company in the United States. I handle all the consumer marketing.
What challenge were you trying to address with Media Frenzy Global?
We’re building a new property and hired them to do a brand vision workshop as well as brand DNA mapping to help us develop the property.
What was the scope of their involvement?
The founder of our company and I flew out to their office in Atlanta for a brand vision workshop. There, we got their initial reactions to the ideas we were developing. That helped us avoid taking the wrong direction with building out our new property and experience.
From there, they took on brand DNA mapping, which involved a value proposition, vision statement, brand attributes, key offerings, and competitive advantage. They also did target customer segmentation, brand approach, and brand creative expression. That was all for our first project with them.
We’ve since hired them for a second project with us. They sent over some branding guidelines based on data we’d collected. They’re also doing design for landing pages supporting our new property.
What is the team composition?
I’m constantly speaking with Sarah (CEO & Founder) and Katie (COO & Partner).
How did you come to work with Media Frenzy Global?
We found them while looking through the listings on Clutch. Initially, we were looking for a PR firm. When we contacted them, they were the only ones that said we shouldn’t do PR before building out our brand. They stopped us from hiring a PR group before we should’ve. That alone was a key factor in our decision to work with them. They seemed very honest about the process.
How much have you invested with them?
Across the two projects, we’ve spent between $50,000–$60,000. The first project cost about $48,000, and the second was $9,000.
What is the status of this engagement?
The first project lasted from October–December 2020. The second project began in January 2021 and is ongoing currently.
What evidence can you share that demonstrates the impact of the engagement?
I’m extremely satisfied. While the site hasn’t been launched, there’s a lot of comfort in having all of our key executives pleased with their deliverables. All of their presentations of deliverables were very strong. There was a strong emphasis on collaboration, so our ease of working together was a key measure of success.
Our founder can have high standards for deliverables, but this company was able to execute against them while others have failed in the past. He’s happy with the results.
How did Media Frenzy Global perform from a project management standpoint?
They were very professional, organizing everything very well. I’ve worked with many agencies before, and they’re some of the best I’ve come across. It was very easy to work with them. We communicated through emails and phone calls. Their SOW was clearly defined with specific timelines. Everything was going according to their plan, so there wasn’t a need for project management software.
What did you find most impressive about them?
They’re intelligent and creative in their process, and the ease of working with them really stood out. I’m impressed with their team. It’s hard to have all of those attributes as an outsourced agency.
Are there any areas they could improve?
No, there were no red flags. We were satisfied throughout the whole process and will likely hire them for our PR work in the future as well.
Do you have any advice for potential customers?
Be prepared and honest. They’ll listen to your situation and give you their honest suggestions on what steps you need to take to reach your goals. Be prepared for the honest truth.
the project
Thought Leadership PR for Virtual Staffing Business
"Media Frenzy Global does a great job of communicating with us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a content strategist with the marketing team at a virtual staffing solutions business. We serve companies all over the US with virtual assistants, bookkeepers, website specialists, and social media strategists.
What challenge were you trying to address with Media Frenzy Global?
We wanted to work with a PR agency that would help us get in front of new readers, new eyes, and new businesses with some relevant press around what our company does. We also wanted to establish thought leadership.
What was the scope of their involvement?
We talked to Media Frenzy Global about getting in front of the decision-makers. They target industry-specific publications and some national press. They worked on securing bylines, awards, and speaking opportunities.
What is the team composition?
We work with Tawanda (Account Executive) and Nikkia (PR Director).
How did you come to work with Media Frenzy Global?
They were a great fit because they’re very selective in the clients they bring in so that they can give each one a dedicated, white-glove experience. Media Frenzy Global is local, so we knew they would get us local coverage.
What is the status of this engagement?
We began working with them in January, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Their work has helped our brand establish trust in the marketplace. Media Frenzy Global has secured at least two bylines every month since we started working with them, which has allowed us to show our clients that there are perks to working with us.
They’ve also helped us secure awards and get some speaking opportunities for our COO. The team got us national coverage, as well.
How did Media Frenzy Global perform from a project management standpoint?
Tawanda sends me weekly update emails, and we meet twice a month to talk about any high-level projects that are going on or what she needs from me. She has done a great job of managing our account. We communicate via email, phone calls, and a twice-monthly Zoom meeting.
What did you find most impressive about them?
Media Frenzy Global does a great job of communicating with us and doing a lot of the ideation around content pieces. They also do a good job of coming up with angles for stories we can tell.
Are there any areas they could improve?
No, nothing jumps to mind right away. I’ve been very happy with them. If anything, more national press would’ve been good, but I understand this year has been hard.
Do you have any advice for potential customers?
Go into the kickoff and pre-planning meeting with your big goals and ideas. It takes time to pivot, so know where you want to end up at the end of the engagement. Additionally, track the progress you’re making.
Since working with Media Frenzy Global, the client has increased their reach by over 600% and achieved coverage in several desired target publications. The vendor has been responsive and proactive throughout, leading to the project's success. They're a passionate team that delivers quality results.