What was the scope of their involvement?
First, Media Frenzy Global led an all-day workshop, during which we discussed how we thought our product should be portrayed. We talked about micro and macro trends in the market, participated in story-telling, and came up with different attributes as a team that we wanted to associate with the product, such as best-in-class, bold, savvy, etc.
In the next phase of our engagement, they conducted focus groups of our target audience. They helped us book the research firm who handled recruiting, advised on creating scripts, and design screens to show to the group. One of their team members has an extensive background in research and conducting focus groups so he was able to guide us in determining the different questions that we wanted to be answered. Media Frenzy Global led three 90-minute focus group sessions, and then they summarized all of that information as part of the Brand Vision project.
Media Frenzy Global went on to develop our brand vision, which included a DNA map of our mission, vision, brand attributes, value proposition, competitive advantage, etc. The team also determined what creative we should use to align with our DNA map. They also helped rewrite content for our website to align with the brand vision. Now, they’re helping us with our marketing strategy and content calendar
What is the team composition?
I work with 2–3 team members directly, including a main point of contact, but they have more people internally.
How did you come to work with Media Frenzy Global?
My colleague found them while I was out of the office.
How much have you invested with them?
The brand vision engagement cost around $50,000, and the research component was an additional expense.
What is the status of this engagement?
We began working together in November 2018, and the partnership is ongoing. They presented the brand vision at the beginning of July 2019, and we’re meeting next week to go over the marketing strategy and content calendar. We’ll likely continue to engage them.