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Content Marketing. Media Relations.

4.7
13 reviews

Media Frenzy Global builds brands for innovators and disruptors by creatively reimagining how their stories are told. Located in Atlanta and London, Media Frenzy Global develops PR and marketing strategies and executable plans for clients that include Fortune 500 companies and small to mid size across two continents.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2006
Show all +
Atlanta, GA
headquarters
  • 976 Brady Ave NW Ste. 100
    Atlanta, GA 30318
    United States
    +1.678.367.0043
other locations
  • 1 Northumberland Avenue, Trafalgar Square
    London, LND WC2N 5WB
    United Kingdom
    +44.2071.125163

Portfolio

Key clients: 

COOP by Ryder - A truck sharing platform for lenders and renters;

Cogeco Peer 1 - Expertly managed cloud hosting services;

Stratix - End to end mobility services for businesses;

PPRO -  A full-service partner for PSPs and payment providers;

BIAS - An Oracle global systems integrator;

InfoMart - Pre Employment Digital Screening

 

 

 

 

Reviews

4.7
13 reviews
Sort by

Brand Vision & Marketing Strategy for SaaS Startup

“Even if it’s outside the scope of their work, they offer insights and guidance from a consultant’s standpoint.”

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5.0

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Ongoing
Project summary: 

Media Frenzy Global led an internal workshop and customer focus group sessions to develop a virtual phone system’s brand vision and DNA map. They’re also working on a marketing strategy and content calendar.

The Reviewer
 
2-10 Employees
 
Buford, Georgia
Marketing Manager, Ninja Number
 
Verified
The Review
Feedback summary: 

They excel at understanding objectives, managing expectations, and working independently. The responsive team fosters an effective partnership by executing deliverables on time and providing weekly progress reports. They offer actionable insights and sage counsel.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Ninja Number, a SaaS startup. One of our products is a virtual phone system hosted in the cloud targeted for small business owners and entrepreneurs, and I help market and promote that product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We hired Media Frenzy Global to help us develop a brand vision for our virtual phone system product so that we could improve our positioning and ultimately achieve market differentiation. We had sales coming in slowly, but we wanted to have more of an impact by addressing the needs that our product provided. 

SOLUTION

What was the scope of their involvement?

First, Media Frenzy Global led an all-day workshop, during which we discussed how we thought our product should be portrayed. We talked about micro and macro trends in the market, participated in story-telling, and came up with different attributes as a team that we wanted to associate with the product, such as best-in-class, bold, savvy, etc. 

In the next phase of our engagement, they conducted focus groups of our target audience. They helped us book the research firm who handled recruiting, advised on creating scripts, and design screens to show to the group. One of their team members has an extensive background in research and conducting focus groups so he was able to guide us in determining the different questions that we wanted to be answered. Media Frenzy Global led three 90-minute focus group sessions, and then they summarized all of that information as part of the Brand Vision project. 

Media Frenzy Global went on to develop our brand vision, which included a DNA map of our mission, vision, brand attributes, value proposition, competitive advantage, etc. The team also determined what creative we should use to align with our DNA map. They also helped rewrite content for our website to align with the brand vision. Now, they’re helping us with our marketing strategy and content calendar

What is the team composition?

I work with 2–3 team members directly, including a main point of contact, but they have more people internally.

How did you come to work with Media Frenzy Global?

My colleague found them while I was out of the office.

How much have you invested with them?

The brand vision engagement cost around $50,000, and the research component was an additional expense. 

What is the status of this engagement?

We began working together in November 2018, and the partnership is ongoing. They presented the brand vision at the beginning of July 2019, and we’re meeting next week to go over the marketing strategy and content calendar. We’ll likely continue to engage them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are still rolling out different elements of the brand vision, so I really can’t give you an exact metric. 

How did Media Frenzy Global perform from a project management standpoint?

They’re very responsive and meet all of their deliverables. They send over weekly reports documenting what they’ve done and what is outstanding, which has been very helpful. We communicate via phone and email.

What did you find most impressive about them?

I have a very small team, and they’ve been great about running with our ideas and working independently. Even if it’s outside the scope of their work, they offer insights and guidance from a consultative standpoint.

We ultimately approve the direction of what they’re doing and offer feedback along the way, but they don’t get stuck or delayed on little details like other vendors I’ve worked with in the past have. For instance, they’re helping us find a vendor to create a product video for our website. They’ve reached out to their contacts for estimates and once they find the right fit, they will work with them directly on the video’s content and how to best portray our product. My team doesn’t have to provide the exact script and imagery, which is a huge burden lifted off of us. Media Frenzy Global certainly collaborates with us and gathers our input, but they also recommend their expertise on projects like this to keep the ball rolling. 

Are there any areas they could improve?

No, I don’t think so. I might have more constructive feedback once implement different components of the marketing strategy, but right now their deliverables are on time, and communication is great.

Any advice for potential customers?

Stand behind your product and be passionate about it. Understand why it's unique and different. Media Frenzy Global certainly has a pulse on various trends and needs of different target audiences, but as the product owner, you understand why you created a product as you did, so show that enthusiasm and excitement.  

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Creative Strategy for Large Telecommunications Company

"Media Frenzy Global is extremely responsive and demonstrates flexibility when meeting with our team."

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4.5

Quality: 
4.5
Schedule: 
4.5
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

Media Frenzy Global provides creative strategy, imagery, and copy for a telecommunications company’s field engagement program.

The Reviewer
 
10,000+ Employees
 
Atlanta, Georgia
Diane Koskey
Senior Marketing Manager, Verizon Wireless
 
Verified
The Review
Feedback summary: 

Media Frenzy Global’s efforts have received positive reviews thus far from internal stakeholders, and internal metrics show promising click-through and open rates. They have contributed conceptually and delivered practical solutions. The team adapts well and understands the project requirements.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the senior manager of digital marketing for the B2B segment at Verizon Wireless. My team's objective is to drive the adoption of digital channels through communications, training, and engagement programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

We hired Media Frenzy Global to provide creative strategy, imagery, and copy for our field engagement program in 2019.

What were your goals for this project?

We hoped to generate awareness of our digital channel capabilities, convey positive messaging, and create communications pieces that connect digital transformation to customer satisfaction.

SOLUTION

How did you select this vendor?

We selected them following an interview process and a review of proposed creative and messaging.

Describe the scope of their work in detail.

We relied on Media Frenzy Global to develop the theme of our engagement program and deliver imagery in various sizes. They wrote copy, created internal segmented newsletter strategy and design, and provided strategic insights.

What was the team composition?

We worked with their executive leader, art director, and copy team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The program is still in its early phases, but we are receiving positive feedback from our executive team and primary stakeholders. Our primary metrics show high open and click-through rates and a high readership of internal blogs and newsletters.

How effective was the workflow between your team and theirs?

Media Frenzy Global is extremely responsive and demonstrates flexibility when meeting with our team.

What did you find most impressive about this company?

They have a lot of energy and a strong ability to understand the needs of our business. They are a creative and friendly team.

Are there any areas for improvement?

No, I have nothing to recommend. We work very well together.

4.5
Overall Score They are local to Atlanta but can handle projects on a much larger scale.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    We would have appreciated more pricing flexibility.
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Brand Awareness for Workspace Technology Company

“I’ve only ever had positive interactions with them.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Ongoing
Project summary: 

Media Frenzy Global provides branding and marketing support, conducting research and putting together a communications plan. They identified prospective marketing channels and created a social media presence.

The Reviewer
 
11-50 Employees
 
Norcross, Georgia
President & COO, Workspace Technology Firm
 
Verified
The Review
Feedback summary: 

Media Frenzy Global is communicative and organized, holding regular meetings to make sure the project is progressing efficiently. They complete tasks quickly and do high-quality work, making them a reliable partner. Their work has already resulted in a few new leads.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president and COO of a workspace technology firm that specializes in designing, engineering, installing, and supporting meeting room and workspace technology. We mainly operate in the audiovisual space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

Most of our success has come from word of mouth, so we wanted to start building a web presence and getting brand recognition. That included social media and marketing initiatives to establish a brand reputation with our target audience.

SOLUTION

What was the scope of their involvement?

Media Frenzy Global ran a few workshops and conducted some interviews and surveys. They talked to our customers to know what they were saying about us and where we stood in the marketplace. After the research, they identified storytelling pieces and other components of our brand that we could use in our marketing communications plan.

Once we finished that phase, we moved onto executing the marketing initiatives and campaigns. They put together an activation calendar and have outlined all the different marketing channels we should be using. They’ve got us on social media and put together some great messaging points.

What is the team composition? 

We mainly interface with two people. 

How did you come to work with Media Frenzy Global?

We found them on Clutch. We saw they’d won an award with a local marketing organization, and they were a small agency with a good reputation, so we hired them. We interviewed numerous companies, but Media Frenzy Global understood our needs and had a great presentation.

How much have you invested with them?

We’ve spent about $175,000. 

What is the status of this engagement?

We partnered in November 2018, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early to track any quantitative metrics, but we’ve gotten a few phone calls recently that we probably wouldn’t have received if it weren’t for them. They’ve also completely activated our social media presence, which we didn’t have before.

How did Media Frenzy Global perform from a project management standpoint?

They hold weekly and biweekly meetings, making sure we’re all on the same page and that the project is moving forward. They stay on top of our needs and have regular communication.

What did you find most impressive about them?

The team is fantastic and doesn’t make us feel bad for not knowing much about marketing. I’ve only ever had positive interactions with them.

Are there any areas they could improve?

No, they do everything we ask, and they do it well.

5.0
Overall Score The experience has been very positive.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never missed any deadlines.
  • 4.0 Cost
    Value / within estimates
    We’ve gotten good value so far, and we expect the long-term ROI to be even better.
  • 5.0 Quality
    Service & deliverables
    They consistently deliver on everything they promise.
  • 5.0 NPS
    Willing to refer
    I highly recommend them.

Rebranding Project for IT Company

"Their ability to focus on the client was great."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - July 2018
Project summary: 

Media Frenzy Global audited legacy content and created fresh marketing materials. They also redesigned a website's user journeys and information architecture. 

The Reviewer
 
1-10 Employees
 
Marietta, Georgia
Gary Steffins
Creative Director, Aktiv Studios
 
Verified
The Review
Feedback summary: 

The polished, tasteful website communicates clearly with potential customers. By working efficiently and integrating seamlessly with the internal management structure, Media Frenzy Global delivered exceptional work. They gave helpful advice and reported their progress frequently. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a partner at Aktiv Studios, a website design and development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

Media Frenzy Global curated content and created new brand messaging for a website redesign project.

What were your goals for this project?

Our goal was to create a fresh, engaging narrative for an IT services company. We wanted it to include a highly usable information architecture with concise information. 

SOLUTION

How did you select this vendor?

Media Frenzy Global has expertise in creating excellent brand messaging for IT companies. They had also worked on other PR campaigns.

Describe the project in detail.

They completed an audit of our existing legacy content, reducing the amount of redundant and difficult copy to create fresh marketing content. They also rewrote descriptions of our client's service offerings. They worked closely with the client to decide which elements were most important, then handled the majority of the project management. They also worked with us to create a new site map, information architecture, and user flow.

What was the team composition?

We worked closely with two principals and a dedicated project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website is much more streamlined, with a cohesive brand strategy and narrative. It speaks to prospects, rather than at them. The team worked diligently to create a high-quality website. 

How effective was the workflow between your team and theirs?

The team adapted to our online project management system, and we shared content on Google Docs. We had weekly calls to ensure that the project stayed on track since our client had several stakeholders.

What did you find most impressive about this company?

Their ability to focus on the client was great. We appreciated their insights and perspectives on content layout and design. We plan to work with them on many projects.

Are there any areas for improvement?

The client proposed a few change orders, which caused delays. Media Frenzy Global helped us turn them into opportunities.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They delivered content and messaging, and handled the iterations professionally.
  • 5.0 NPS
    Willing to refer

Branding & Marketing Services for Technology Company

“They developed a compelling brand strategy that will really differentiate our company.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Nov. 2018
Project summary: 

Media Frenzy Global provided market research and branding, working to establish a cohesive identity. They conducted primary and secondary research and worked on the company’s vision, brand, and elevator pitch.

The Reviewer
 
501-1,000 Employees
 
Alpharetta, Georgia
Rob Consoli
Chief Revenue Officer, Liaison Technologies, Inc.
 
Verified
The Review
Feedback summary: 

The results of Media Frenzy’s work have been excellent, exceeding expectations and delivering outstanding analysis and feedback for the company to utilize. The team displayed their intelligence, expertize, and guidance throughout the process to ensure the best outcome.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the Chief Revenue Officer, leading global sales and marketing for a large technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

We needed help establishing our corporate brand in the market.

What were your goals for this project?

To come up with a unique brand identity that would differentiate our company from the others in the market.

SOLUTION

How did you select this vendor?

We heard about them at a local networking event in Atlanta.

Describe the scope of their work in detail.

There were several stages to the services they provided. They began with primary research with six to eight customers, and secondary research that involved a competitive analysis of three to five of our top competitors, trade research, and research into the characteristics and drivers of our target audience segments.

They then ran a brand vision workshop and created summaries of what they learned. This fed into the brand DNA map, which was a one-page view of our brand and our core promise. They provided us with creative recommendations that are relevant to brand building platforms. Finally, they helped us establish our vision statement, tagline concepts, and an elevator pitch.

What was the team composition?

We had a team of five on our side which included executive leaders and key marketing personnel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes are phenomenal, and I couldn’t be more excited about the results. They have provided excellent market analysis and feedback from clients. Most importantly, they developed a compelling brand strategy that will really differentiate our company.

How effective was the workflow between your team and theirs?

We worked very well together. Their team is very smart and engaging, and they listen while challenging us where appropriate to guide us toward a cohesive and team-building solution.

What did you find most impressive about this company?

Their intellect, creativity, and agility impressed me most. They moved quickly and brought a lot to the table.

Are there any areas for improvement?

No, not really.

5.0
Overall Score They're of the best marketing firms that I've ever worked with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was very easy to coordinate.
  • 5.0 Cost
    Value / within estimates
    It was reasonably priced, and excellent value.
  • 5.0 Quality
    Service & deliverables
    They're outstanding.
  • 5.0 NPS
    Willing to refer
    It's vey likely.

Media Awareness & Positioning for Financial Institution

"They are a pleasure to work with and get the results we want."

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4.5

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

Media Frenzy Global creates and manages strategy to improve positioning. They draft and place articles in a variety of media publications. The team will soon take up PR and media support services.

The Reviewer
 
51-200 Employees
 
Charleston, South Carolina
John McNeel
Co-Founder & CEO, in/PACT
 
Verified
The Review
Feedback summary: 

The team’s media strategy achieved the desired results for an important industry conference. The project is still in its early stages, but similar successes are likely in the long term. Media Frenzy Global is accessible and responsive. Their dedicated service creates value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of in/PACT. We’ve developed a cloud-based charitable giving platform that we’re marketing to financial services institutions. Our product enables customers to manage their charitable giving through digital and online banking profiles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

Our need was twofold between short-term requirements, and a broader and more strategic requirement. As an early-stage technology startup, we needed to raise our profile with stakeholders in the financial services industry, whether customers or investors. But more immediately, we needed media coverage and placements for an upcoming industry conference.

SOLUTION

What was the scope of their involvement?

The engagement started with a workshop. The team did a deep dive into our company’s history to develop our positioning. We used that session to brainstorm messaging and targeting within specific media environments. Per our long-term goals, Media Frenzy Global drafted articles and placed them with various media publications.

We completed the project’s first phase, which included the industry conference. However, we’ve temporarily put everything on pause and will pick up again in a few weeks. They will execute PR and media support services.

What is the team composition?

Nikkia (Public Relations Director, Media Frenzy Global) is our day-to-day point person. We also work with Sarah (CEO & Founder, Media Frenzy Global).

How did you come to work with Media Frenzy Global?

We received a few references. Media Frenzy Global was also located in the Southeast, and well-positioned in Atlanta’s FinTech environment.

How much have you invested with them?

We have a $7,000 monthly retainer with an initial 4-month commitment.

What is the status of this engagement?

We started working together in September 2018 and the partnership is ongoing, despite the temporary pause.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team achieved the coverage that we expected. They got articles placed in the right publications at the right time. That goal was essential to the mission, and we accomplished our goals.

How did Media Frenzy Global perform from a project management standpoint?

The team is accessible, responsive, and organized. Deliverables are always on time, particularly article drafting and placement. They are a pleasure to work with and get the results we want.

What did you find most impressive about them?

A small team, Media Frenzy Global is hands-on and committed to their customers. A larger PR firm may not be as engaged with our startup. Also, the team’s expertise is relevant to our industry-specific needs. Their strategic process enables us to plan and message appropriately.

Are there any areas they could improve?

The jury is still out on how Media Frenzy Global will deliver on our broader outcome objectives. The engagement has been targeted, but it’s too early to assess their performance from a long-term perspective. I have every confidence in their ability to deliver future results.

4.5
Overall Score I’d give them very high marks for what they’ve done so far.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    The team hasn’t missed a deadline and continues to manage timelines well.
  • 4.0 Cost
    Value / within estimates
    They’re not cheap, but we don’t want them to be. The team provides good value for money.
  • 4.5 Quality
    Service & deliverables
    Their customer service is excellent.
  • 5.0 NPS
    Willing to refer
    We’re very likely to recommend them because we’re happy with the relationship and the team’s output.

Digital Marketing Campaign for Telecommunications Company

"The team did a great job because they were knowledgeable and executed the campaign well."

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4.5

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Nov. 2018
Project summary: 

Media Frenzy Global managed digital marketing campaigns for two new local markets. Deliverables included newsletters, PR stories, and live video. They redid sales presentations that targeted three verticals.

The Reviewer
 
5,001-10,000 Employees
 
Lawrenceville, Georgia
Aminah Dawkins
Regional Marketing Manager, Comcast Business
 
Verified
The Review
Feedback summary: 

Although results aren’t available at this early stage, the team’s exceptional performance is a promising indicator for future success. Media Frenzy Global leveraged their team’s small size to provide personable service with regular interaction. Expect competitive pricing and on-time deliveries.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the regional marketing manager for enterprise sales at Comcast Business. We service small, medium, and enterprise businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We hired Media Frenzy Global to manage digital marketing campaigns as we launched two new markets in Georgia and Mississippi. We wanted to introduce and showcase our fiber products.

SOLUTION

What was the scope of their involvement?

Media Frenzy Global leveraged traditional digital marketing pieces including newsletters and PR stories that Comcast Business already had. They recorded live video with one of our executives to introduce our products to the markets. The team then rebuilt our sales force’s presentations for the markets’ government, education, and medical verticals.

What is the team composition?

We worked with four people including Sarah (CEO and Founder, Media Frenzy Global) and Katie (VP, Marketing and PR, Media Frenzy Global).

How did you come to work with Media Frenzy Global?

My previous director introduced me to Media Frenzy Global because she had a professional relationship with Katie. I explained our needs and that professional connection enabled us to pursue areas we didn’t have in our regional portfolio.

How much have you invested with them?

We spent $44,000.

What is the status of this engagement?

We worked with them from June–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the markets in September 2018 and are still pulling together our customer base and prospect base. At the moment, we don’t have an ROI or success story we can attribute to the campaign.

How did Media Frenzy Global perform from a project management standpoint?

The team did a great job because they were knowledgeable and executed the campaign well.

What did you find most impressive about them?

As a smaller vendor, Media Frenzy Global provides personable service and enables their customers to develop a relationship with the team. I preferred this experience over working with multiple unfamiliar people at a larger agency.

Are there any areas they could improve?

It’s too early in our partnership to give feedback. The project met our expectations.

4.5
Overall Score They did a great job, but stuck to traditional strategies. There was opportunity to leverage out-of-the-box thinking and options.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their weekly tracker keeps us on schedule with deadlines.
  • 5.0 Cost
    Value / within estimates
    They had competitive pricing. I’ve worked with other agencies that charged up to triple what I spent on this project.
  • 5.0 Quality
    Service & deliverables
    The team had strong communication skills and great execution. They were personable and knowledgeable.
  • 5.0 NPS
    Willing to refer
    I like working with smaller agencies.

Brand Awareness for Identity Authentication Company

"We’re very pleased with the great placements they've gotten us."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

Media Frenzy Global manages a brand awareness campaign, including writing bylined articles and securing media placements.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
Alyssa McElrone
VP of Marketing, InfoMart
 
Verified
The Review
Feedback summary: 

A bylined article was featured on Entrepreneur.com, in addition to a quote in Forbes. Media Frenzy Global keeps the project moving through constant communication and critical status updates. Since upgrading their writing, the overall quality of their deliverables has improved.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m VP of marketing for InfoMart. We’re a background check, background screening, and identity authentication company. We perform screening services for companies around the world when they hire job candidates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

Our company has good technology and a good reputation, but we didn't have much name recognition. We needed to increase brand awareness in the market.

SOLUTION

What was the scope of their involvement?

Media Frenzy Global has regular meetings with us. They’re working on crafting relevant story pitches for the media. They write bylined articles for us and try to get them placed. They’re helping us come up with a strategy for when to make PR announcements and how to get our viewpoint out in the media. We’re working closely with them to get our executives — and our brand name — in the media as experts in the field.

They also look at the daily news to see how we can respond. Whether it's the legalization of marijuana and how that affects drug testing, or the use of artificial intelligence in HR, they help us inert ourselves into these larger conversations. For example, it was a competitor that did the background checks for the big ride sharing companies. When some unfortunate things happened done by people who shouldn't have ever been hired, it has a direct impact on the whole industry because of the bad press. They help us with messaging and crisis communication.

What is the team composition?

We work with the whole team to some degree. A junior account executive serves as our main point of contact.

How did you come to work with Media Frenzy Global?

I wasn't with InfoMart when the decision was made, but I’d actually worked with Media Frenzy Global in my previous position at a different company. I know that InfoMart interviewed a number of local PR agencies. They felt Media Frenzy Global had the most impressive presentation.

How much have you invested with them?

We’ve spent about $60,000.

What is the status of this engagement?

We started working together in January 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very pleased with the great placements they've gotten us. We’ve had high-level placements in a number of outlets including radio, TV, print, and online. They placed a byline article on Entrepreneur.com and then the next week we were asked for a quote for Forbes.

How did Media Frenzy Global perform from a project management standpoint?

Their team is quite good. They keep track of all of the outstanding items, and remind us if there's deliverables are needed from our side. They’re on top of everything.

What did you find most impressive about them?

We've been very impressed with their senior executives. They’re strategic in the way they secure media placements, which results in a snowball effect of creating additional placement opportunities.

Are there any areas they could improve?

We weren’t happy with the quality of their writing for the first 5–6 months. However, it has significantly improved in the past few months.

4.5
Overall Score There was a slow start but it's been amazing for the last several months.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re great about meeting deadlines and staying on top of everything.
  • 4.5 Cost
    Value / within estimates
    They're on par with the market, while delivering good results.
  • 4.5 Quality
    Service & deliverables
    They deliver well on media placements and good publicity.
  • 5.0 NPS
    Willing to refer
    They're a great company to work with.

Public Relations for Mobile Managed Services Provider

“Media Frenzy's efforts have significantly increased our media coverage, impressions, and inbound opportunities.”

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4.5

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Media Frenzy provides PR services, including press releases, pitching to media outlets, securing interviews and article placements in publications, and social media outreach.

The Reviewer
 
201-500 Employees
 
Atlanta, Georgia
Paul Shiman
Acting VP of Marketing, Stratix Corporation
 
Verified
The Review
Feedback summary: 

Media Frenzy has successfully increased social media engagement, conversion rates, and overall sales opportunities. Experts in their field, their effective PR strategies have been a huge help to the company. They're also proactive about setting and reviewing monthly targets for continued progress.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the previous VP of marketing at Stratix Corporation, a large mobile managed services provider based in Atlanta, Ga.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We were trying to promote our brand and messaging in the enterprise marketplace, so we engaged Media Frenzy to help us with PR services.

SOLUTION

What was the scope of their involvement?

Media Frenzy provides PR services, including pitching to media outlets, getting articles placed in targeted publications, and securing interviews relevant to our industry. They've done PR pushes for trade show events, including the National Retail Federation show in New York. They've also started managing our social media outreach, creating a content calendar in the process.

What is the team composition?

We've worked with most of their team, including Sarah (CEO and Founder, Media Frenzy Global) who helped us create an overall PR strategy.

How did you come to work with Media Frenzy Global?

Our CEO had worked with Sarah at another company in the past, so we reached out to her team when she opened up an office nearby.

How much have you invested with them?

We've invested around $110,000.

What is the status of this engagement?

We'd worked with them a couple years ago and reengaged them in November 2017. They continue to handle all of our PR efforts.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Media Frenzy's efforts have significantly increased our media coverage, impressions, and inbound opportunities. Our followers on LinkedIn and Twitter have increased 20–25 percent and conversions are up by about 25 percent. Our engagement on LinkedIn is also up by almost 70%.

How did Media Frenzy Global perform from a project management standpoint?

They do a great job overall and maintain continuous communication with our team. They call us each week to go over the content calendar, articles, and our expectations for each quarter, and we review our performance against our targets each month.

What did you find most impressive about them?

They genuinely understand the mobile market space and bring a lot of expertise and industry knowledge to the table. They know exactly who we need to target when it comes to engaging local industry magazines and websites.

Are there any areas they could improve?

No.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Public Relations for Tech Center & Municipal Organization

"They become less of an outside agency and more of a natural part of the team that's integrated into operations." 

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4.5

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2015 - June 2018
Project summary: 

Media Frenzy Global used focus groups and discussions with elected officials to develop a marketing campaign for a city. They also worked to gain national media coverage and highlight business opportunities.

The Reviewer
 
201-500 Employees
 
Atlanta, Georgia
James Drinkard
Assistant City Administrator, City of Alpharetta
 
Verified
The Review
Feedback summary: 

The city’s population grew at rates that surpassed predictions throughout the engagement. Media Frenzy Global took ownership of the project immediately and was invested in building an authentic, ongoing relationship. The passion they demonstrate inspires trust in their creative abilities.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the assistant city administrator for the city of Alpharetta, Georgia. We’re an employment and business hub located 30 miles north of Atlanta with a resident population of approximately 65,000 and a daytime population of 130,000.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

In the 2000s, we grew rapidly from a traditional, suburban, small community to an employment and business center that serves a metropolitan area, which gave us some identity challenges. At the same time, we, as an organization, hadn't really thought about communications, public relations, or marketing in a cohesive, organization-wide manner. We were trying to establish ourselves as “the” technology city in the south and introduce ourselves on a national stage, while also creating affinity with our existing residents.

SOLUTION

What was the scope of their involvement?

We first had to identify a communications strategy and better define the voice of our organization. We began with focus groups of citizens, business leaders, and business leaders from nearby communities that we saw as peers within metro Atlanta. We also reached out to target markets throughout the southeastern region and other parts of the country. Elected officials also had to be interviewed and brought on board so we could find a balance between what they wanted and the perceptions of our targets. From there, we began to identify common issues, perceptions, and misperceptions that needed to be addressed to position ourselves in our desired manner.

This engagement cost more than the city had ever put on any kind of marketing, so we had to ease the council into it of a couple of years. We started with an affinity campaign built around the concept of "Alpharetta Proud" to instill pride in the community and show why our existing residents and businesses liked being here and thought everybody should be here. We also used it to highlight community volunteers—people who were excelling, businesses that were excelling.

There was also a business direct focus, which was our economic development arm, built around making us “the” technology city of the south. It was a public relations project that aimed to attract press coverage of what we were doing: launching incubators and innovative programs and fostering an environment of entrepreneurship and creativity. We targeted national media and trade publications, and Media Frenzy was also interested in working with our economic development director on targeted trade shows, but he chose to not engage them for active assistance in trade shows and promotional events.

What is the team composition?

We worked with the founder and CEO, who took a direct interest in the project, as well as their vice president. Everyone else in the firm was engaged in one way or another or at one time or another.

How did you come to work with Media Frenzy Global?

There were two reasons we wanted to utilize a company like Media Frenzy. First, they're based here in our community, so they understand us well, and they're engaged with a lot of our technology firms. Second, they were the right size. We didn't want to work with one of the large public relations and marketing firms available near us because we didn't want to be passed down to a junior associate who couldn’t understand the nuances of dealing with local government, which is different than engaging with typical corporate clients.

One of Media Frenzy’s specialties is working with businesses in the technology arena and using modern platforms to reach new and expanding markets. That kind of company was a key target for us so there was a natural draw there. We engaged them with our technology incubator first; and, after seeing how they worked, we sat down with the CEO and vice president to discuss the potential for them to take on the city of Alpharetta as a client.

How much have you invested with them?

We spent $330,000.

What is the status of this engagement?

We worked together from July 2015 until June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were less interested in individual counts than we were in seeing an overall increase in awareness of our brand and the affinity of our existing businesses and residents for the community.  Our overall exposure to target markets and the engagement level of our existing businesses and residents grew month over month, quarter over quarter, and year over year at around 15 or 20%, which beat our expectations.

How did Media Frenzy Global perform from a project management standpoint?

I’ve been hands-on and engaged in every single effort in every organization I’ve been in, even when we’ve engaged outside firms for marketing and public relations services—so much so that I’ve questioned why I was engaging an outside firm and still felt that I was having to do more than I should. With Media Frenzy, there were times when I was sitting on the sidelines asking if they were sure that I couldn’t do anything. It just didn’t feel right to me.

What did you find most impressive about them?

In terms of creativity and strategic thinking, they're outstanding. They're extremely attentive and extremely well-versed in the campaigns that they pursue, and they're creative and aggressive in positioning their clients. Once a decision is made, they run with it.

What makes the biggest difference, though, is the relationship that they build with their clients. They get to know their clients well and reach a point where they can anticipate changes in direction and preferences effectively. They become less of an outside agency and more of a natural part of the team that's integrated into operations.

Are there any areas they could improve?

They had a couple of ideas that I personally thought were great but our council and Mayor didn’t want to pursue, for political reasons. Media Frenzy continued to push those ideas, because, again, they were good, effective ideas, but we both would’ve been better served if they’d let them fall by the wayside.

4.5
Overall Score I was very pleased with the way they engaged with me and our organization.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They only missed two deadlines over the course of the three-year engagement, and they were waiting on us both times.
  • 4.0 Cost
    Value / within estimates
    They became a force multiplier because of how effectively they leveraged the funds we could give them.
  • 4.0 Quality
    Service & deliverables
    This had less to do with them and more to do with the budget we were willing to put towards our deliverables.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to firms, friends, and colleagues and will continue to do so, with considerable pride.