How does a legacy company drive awareness across several new client verticals?
With an overall share of voice at 10% and 45% PR Health Scores in 2017, Stratix looked to Media Frenzy Global to provide a fresh perspective and stretch Stratix messaging beyond its current siloed audience. Through a strategic media relations program, the goal was to increase brand awareness across Stratix's key client verticals and into…
industry trade publications.
Build awareness with key decision-makers in mid-market to large enterprises spanning the Retail, Manufacturing, Supply Chain and Transportation sectors.
Position Stratix executives as go-to thought leaders on specific enterprise mobility issues and pain points.
Expanded brand visibility across key verticals in retail, tech, manufacturing, supply chain and transportation. Created a variety of engaging content targeted for specific industry audiences to raise awareness of Stratix in the top media titles their potential clients were reading.
Executed a vertical-focused media strategy. This began with successful outreach at the National Retail Federation’s Big Show. The result was over 20 pieces of coverage achieved from retail journalists and analysts (from the likes of Forrester, Gartner and IDC Research) during the conference.
Focused outreach on long-form content like byline articles and features to further position Stratix SME's as thought leaders, to instantaneous comments and rapid responses on trending topics in the tech and mobile spaces.
Stratix has achieved consistent media placements in publications like: Retail Dive, CRN, Industry Today, Inbound Logistics, Industry Week and Apparel Magazine. To date, our efforts have achieved 190 media placements with a combined 427 million impressions. Coverage led to a significant rise in share of voice (62%) and PR Health Score (69%) at the end of 2019. Most importantly, our results yielded almost 10% website traffic from coverage attained.