Media Frenzy Global

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of App Growth Network. We are a Global App Marketing Agency in Vancouver, Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

We worked together with Media Frenzy Global on a B2B mobile App prohect.

What were your goals for this project?

To improve the organic ranking of the product, optimize the media cost per installs and define the strategic roadmap for the project in iOS and Android.

SOLUTION

How did you select this vendor?

This was a strategic partnership and Media Frenzy found us actually through a trusted mutual contact.

Describe the scope of their work in detail.

Media Frenzy Global helped u with the strategic initiative and relationship management of the client and we were brought on board as arms and wings on the project to help with the technical app marketing part.

What was the team composition?

The Account Head: Jonathan Young was the project lead and he had a project assistant helping him with data analysis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project grew week over week as a result of Jonathan's leadership and managing the expectation of the client. We were able to drive the cost per download down by 100% and rank in the top keywords in the U.S App Store.

How effective was the workflow between your team and theirs?

Very clear communication style, respectful and organized manner. They were one of the best Digital Agencies we ever worked with.

What did you find most impressive about this company?

The fact that they care, they look at all aspect of the project with details and they are transparent with the end client.

Are there any areas for improvement?

Not much to think of.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of operations for a 24-hour live answering service. We provide inbound call center solutions for small businesses, primarily for businesses with between 1–10 employees. Our team is made up of about 150 employees working around the clock to answer the phone for clients who can’t be there to answer them.

We usually partner with entrepreneurs and small businesses. I’ve been here for 15 years and have played a roll in growing the company and driving financial improvement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We wanted to take our marketing and sales to the next level. Our company was used to passively receiving steady growth through SEO and name recognition. We knew that we could do more by partnering with a marketing and PR team to earn business.

SOLUTION

What was the scope of their involvement?

Our team used to do PR and marketing in-house. We never had an external partner, so it was a real opportunity to grab new business.

Initially, they helped with our branding style guide. We conducted focus groups to better understand our clients and their expectations of our company. They also ran branding workshops to dial in our branding. They’re also helping with our PR efforts, focusing on home page mockups, a professional photo shoot, and website design. 

We’re still working on this with them, but we’ll eventually integrate all their work with our brand into the website. We’ll have a place for viewers to read about our focus groups and case studies, for example. 

What is the team composition?

We worked heavily with Sarah (CEO & Founder, Media Frenzy Global) and the PR team. There were 6–7 consistent members that worked on the project, but I’ve probably spoken to about 10 people there over the course of our engagement. 

How did you come to work with Media Frenzy Global?

We tried a few other options that didn’t work out. Media Frenzy Global was part of our initial search for a partner, so we re-engaged them when our other vendor fell through. 

How much have you invested with them?

We’ve spent between $100,000–$150,000.

What is the status of this engagement?

We started our work with them in January 2019 and are still collaborating.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything is still a work in progress. They’ve successfully obtained placements for publications and PR already. However, we won’t see the true results of their work for another 3–6 months. Our team is very happy with the work, though. We agreed to continue our monthly retainer with them, so they’re like a full-time extension of our company. Our decision to keep them on is an endorsement of their services. 

How did Media Frenzy Global perform from a project management standpoint?

They’re excellent communicators. Located about an hour away from us, we’ve been able to meet with them several times in-person. They go out of their way to drive up to our offices and meet face-to-face. Through their weekly updates, we can determine where we are falling behind.

What did you find most impressive about them?

They helped us bring our ideas to life and implement them. We’ve developed a solid ongoing relationship, so they’ve become familiar with our company and brand. Our team feels like we’re maximizing our investment with them. We see them as an extension of our team.

They’re my first PR and marketing partner and have set the bar high. They’ve exceeded our expectations, and I’m looking forward to seeing what they can do with us.

Are there any areas they could improve?

It would be helpful for them to be a little more clear with setting expectations and long term project plans, so we know how long certain tasks will take. That would assist us with our own planning and resource allocation. They would see even more success with future clients if they spent additional time educating them on what to expect up front.

Do you have any advice for potential customers?

I’d highly recommend them. They’ve exceeded our expectations and done a great job.  Those in similar situations as we are could certainly benefit from their services.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Ninja Number, a SaaS startup. One of our products is a virtual phone system hosted in the cloud targeted for small business owners and entrepreneurs, and I help market and promote that product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We hired Media Frenzy Global to help us develop a brand vision for our virtual phone system product so that we could improve our positioning and ultimately achieve market differentiation. We had sales coming in slowly, but we wanted to have more of an impact by addressing the needs that our product provided. 

SOLUTION

What was the scope of their involvement?

First, Media Frenzy Global led an all-day workshop, during which we discussed how we thought our product should be portrayed. We talked about micro and macro trends in the market, participated in story-telling, and came up with different attributes as a team that we wanted to associate with the product, such as best-in-class, bold, savvy, etc. 

In the next phase of our engagement, they conducted focus groups of our target audience. They helped us book the research firm who handled recruiting, advised on creating scripts, and design screens to show to the group. One of their team members has an extensive background in research and conducting focus groups so he was able to guide us in determining the different questions that we wanted to be answered. Media Frenzy Global led three 90-minute focus group sessions, and then they summarized all of that information as part of the Brand Vision project. 

Media Frenzy Global went on to develop our brand vision, which included a DNA map of our mission, vision, brand attributes, value proposition, competitive advantage, etc. The team also determined what creative we should use to align with our DNA map. They also helped rewrite content for our website to align with the brand vision. Now, they’re helping us with our marketing strategy and content calendar

What is the team composition?

I work with 2–3 team members directly, including a main point of contact, but they have more people internally.

How did you come to work with Media Frenzy Global?

My colleague found them while I was out of the office.

How much have you invested with them?

The brand vision engagement cost around $50,000, and the research component was an additional expense. 

What is the status of this engagement?

We began working together in November 2018, and the partnership is ongoing. They presented the brand vision at the beginning of July 2019, and we’re meeting next week to go over the marketing strategy and content calendar. We’ll likely continue to engage them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are still rolling out different elements of the brand vision, so I really can’t give you an exact metric. 

How did Media Frenzy Global perform from a project management standpoint?

They’re very responsive and meet all of their deliverables. They send over weekly reports documenting what they’ve done and what is outstanding, which has been very helpful. We communicate via phone and email.

What did you find most impressive about them?

I have a very small team, and they’ve been great about running with our ideas and working independently. Even if it’s outside the scope of their work, they offer insights and guidance from a consultative standpoint.

We ultimately approve the direction of what they’re doing and offer feedback along the way, but they don’t get stuck or delayed on little details like other vendors I’ve worked with in the past have. For instance, they’re helping us find a vendor to create a product video for our website. They’ve reached out to their contacts for estimates and once they find the right fit, they will work with them directly on the video’s content and how to best portray our product. My team doesn’t have to provide the exact script and imagery, which is a huge burden lifted off of us. Media Frenzy Global certainly collaborates with us and gathers our input, but they also recommend their expertise on projects like this to keep the ball rolling. 

Are there any areas they could improve?

No, I don’t think so. I might have more constructive feedback once implement different components of the marketing strategy, but right now their deliverables are on time, and communication is great.

Any advice for potential customers?

Stand behind your product and be passionate about it. Understand why it's unique and different. Media Frenzy Global certainly has a pulse on various trends and needs of different target audiences, but as the product owner, you understand why you created a product as you did, so show that enthusiasm and excitement.  

BACKGROUND

Please describe your company and your position there.

I am the senior manager of digital marketing for the B2B segment at Verizon Wireless. My team's objective is to drive the adoption of digital channels through communications, training, and engagement programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

We hired Media Frenzy Global to provide creative strategy, imagery, and copy for our field engagement program in 2019.

What were your goals for this project?

We hoped to generate awareness of our digital channel capabilities, convey positive messaging, and create communications pieces that connect digital transformation to customer satisfaction.

SOLUTION

How did you select this vendor?

We selected them following an interview process and a review of proposed creative and messaging.

Describe the scope of their work in detail.

We relied on Media Frenzy Global to develop the theme of our engagement program and deliver imagery in various sizes. They wrote copy, created internal segmented newsletter strategy and design, and provided strategic insights.

What was the team composition?

We worked with their executive leader, art director, and copy team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The program is still in its early phases, but we are receiving positive feedback from our executive team and primary stakeholders. Our primary metrics show high open and click-through rates and a high readership of internal blogs and newsletters.

How effective was the workflow between your team and theirs?

Media Frenzy Global is extremely responsive and demonstrates flexibility when meeting with our team.

What did you find most impressive about this company?

They have a lot of energy and a strong ability to understand the needs of our business. They are a creative and friendly team.

Are there any areas for improvement?

No, I have nothing to recommend. We work very well together.

BACKGROUND

Introduce your business and what you do there.

I’m the president and COO of a workspace technology firm that specializes in designing, engineering, installing, and supporting meeting room and workspace technology. We mainly operate in the audiovisual space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

Most of our success has come from word of mouth, so we wanted to start building a web presence and getting brand recognition. That included social media and marketing initiatives to establish a brand reputation with our target audience.

SOLUTION

What was the scope of their involvement?

Media Frenzy Global ran a few workshops and conducted some interviews and surveys. They talked to our customers to know what they were saying about us and where we stood in the marketplace. After the research, they identified storytelling pieces and other components of our brand that we could use in our marketing communications plan.

Once we finished that phase, we moved onto executing the marketing initiatives and campaigns. They put together an activation calendar and have outlined all the different marketing channels we should be using. They’ve got us on social media and put together some great messaging points.

What is the team composition? 

We mainly interface with two people. 

How did you come to work with Media Frenzy Global?

We found them on Clutch. We saw they’d won an award with a local marketing organization, and they were a small agency with a good reputation, so we hired them. We interviewed numerous companies, but Media Frenzy Global understood our needs and had a great presentation.

How much have you invested with them?

We’ve spent about $175,000. 

What is the status of this engagement?

We partnered in November 2018, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early to track any quantitative metrics, but we’ve gotten a few phone calls recently that we probably wouldn’t have received if it weren’t for them. They’ve also completely activated our social media presence, which we didn’t have before.

How did Media Frenzy Global perform from a project management standpoint?

They hold weekly and biweekly meetings, making sure we’re all on the same page and that the project is moving forward. They stay on top of our needs and have regular communication.

What did you find most impressive about them?

The team is fantastic and doesn’t make us feel bad for not knowing much about marketing. I’ve only ever had positive interactions with them.

Are there any areas they could improve?

No, they do everything we ask, and they do it well.

BACKGROUND

Please describe your company and your position there.

I'm a partner at Aktiv Studios, a website design and development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

Media Frenzy Global curated content and created new brand messaging for a website redesign project.

What were your goals for this project?

Our goal was to create a fresh, engaging narrative for an IT services company. We wanted it to include a highly usable information architecture with concise information. 

SOLUTION

How did you select this vendor?

Media Frenzy Global has expertise in creating excellent brand messaging for IT companies. They had also worked on other PR campaigns.

Describe the project in detail.

They completed an audit of our existing legacy content, reducing the amount of redundant and difficult copy to create fresh marketing content. They also rewrote descriptions of our client's service offerings. They worked closely with the client to decide which elements were most important, then handled the majority of the project management. They also worked with us to create a new site map, information architecture, and user flow.

What was the team composition?

We worked closely with two principals and a dedicated project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website is much more streamlined, with a cohesive brand strategy and narrative. It speaks to prospects, rather than at them. The team worked diligently to create a high-quality website. 

How effective was the workflow between your team and theirs?

The team adapted to our online project management system, and we shared content on Google Docs. We had weekly calls to ensure that the project stayed on track since our client had several stakeholders.

What did you find most impressive about this company?

Their ability to focus on the client was great. We appreciated their insights and perspectives on content layout and design. We plan to work with them on many projects.

Are there any areas for improvement?

The client proposed a few change orders, which caused delays. Media Frenzy Global helped us turn them into opportunities.

BACKGROUND

Please describe your company and your position there.

I’m the Chief Revenue Officer, leading global sales and marketing for a large technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

We needed help establishing our corporate brand in the market.

What were your goals for this project?

To come up with a unique brand identity that would differentiate our company from the others in the market.

SOLUTION

How did you select this vendor?

We heard about them at a local networking event in Atlanta.

Describe the scope of their work in detail.

There were several stages to the services they provided. They began with primary research with six to eight customers, and secondary research that involved a competitive analysis of three to five of our top competitors, trade research, and research into the characteristics and drivers of our target audience segments.

They then ran a brand vision workshop and created summaries of what they learned. This fed into the brand DNA map, which was a one-page view of our brand and our core promise. They provided us with creative recommendations that are relevant to brand building platforms. Finally, they helped us establish our vision statement, tagline concepts, and an elevator pitch.

What was the team composition?

We had a team of five on our side which included executive leaders and key marketing personnel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes are phenomenal, and I couldn’t be more excited about the results. They have provided excellent market analysis and feedback from clients. Most importantly, they developed a compelling brand strategy that will really differentiate our company.

How effective was the workflow between your team and theirs?

We worked very well together. Their team is very smart and engaging, and they listen while challenging us where appropriate to guide us toward a cohesive and team-building solution.

What did you find most impressive about this company?

Their intellect, creativity, and agility impressed me most. They moved quickly and brought a lot to the table.

Are there any areas for improvement?

No, not really.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of in/PACT. We’ve developed a cloud-based charitable giving platform that we’re marketing to financial services institutions. Our product enables customers to manage their charitable giving through digital and online banking profiles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

Our need was twofold between short-term requirements, and a broader and more strategic requirement. As an early-stage technology startup, we needed to raise our profile with stakeholders in the financial services industry, whether customers or investors. But more immediately, we needed media coverage and placements for an upcoming industry conference.

SOLUTION

What was the scope of their involvement?

The engagement started with a workshop. The team did a deep dive into our company’s history to develop our positioning. We used that session to brainstorm messaging and targeting within specific media environments. Per our long-term goals, Media Frenzy Global drafted articles and placed them with various media publications.

We completed the project’s first phase, which included the industry conference. However, we’ve temporarily put everything on pause and will pick up again in a few weeks. They will execute PR and media support services.

What is the team composition?

Nikkia (Public Relations Director, Media Frenzy Global) is our day-to-day point person. We also work with Sarah (CEO & Founder, Media Frenzy Global).

How did you come to work with Media Frenzy Global?

We received a few references. Media Frenzy Global was also located in the Southeast, and well-positioned in Atlanta’s FinTech environment.

How much have you invested with them?

We have a $7,000 monthly retainer with an initial 4-month commitment.

What is the status of this engagement?

We started working together in September 2018 and the partnership is ongoing, despite the temporary pause.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team achieved the coverage that we expected. They got articles placed in the right publications at the right time. That goal was essential to the mission, and we accomplished our goals.

How did Media Frenzy Global perform from a project management standpoint?

The team is accessible, responsive, and organized. Deliverables are always on time, particularly article drafting and placement. They are a pleasure to work with and get the results we want.

What did you find most impressive about them?

A small team, Media Frenzy Global is hands-on and committed to their customers. A larger PR firm may not be as engaged with our startup. Also, the team’s expertise is relevant to our industry-specific needs. Their strategic process enables us to plan and message appropriately.

Are there any areas they could improve?

The jury is still out on how Media Frenzy Global will deliver on our broader outcome objectives. The engagement has been targeted, but it’s too early to assess their performance from a long-term perspective. I have every confidence in their ability to deliver future results.

BACKGROUND

Introduce your business and what you do there.

I’m the regional marketing manager for enterprise sales at Comcast Business. We service small, medium, and enterprise businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We hired Media Frenzy Global to manage digital marketing campaigns as we launched two new markets in Georgia and Mississippi. We wanted to introduce and showcase our fiber products.

SOLUTION

What was the scope of their involvement?

Media Frenzy Global leveraged traditional digital marketing pieces including newsletters and PR stories that Comcast Business already had. They recorded live video with one of our executives to introduce our products to the markets. The team then rebuilt our sales force’s presentations for the markets’ government, education, and medical verticals.

What is the team composition?

We worked with four people including Sarah (CEO and Founder, Media Frenzy Global) and Katie (VP, Marketing and PR, Media Frenzy Global).

How did you come to work with Media Frenzy Global?

My previous director introduced me to Media Frenzy Global because she had a professional relationship with Katie. I explained our needs and that professional connection enabled us to pursue areas we didn’t have in our regional portfolio.

How much have you invested with them?

We spent $44,000.

What is the status of this engagement?

We worked with them from June–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the markets in September 2018 and are still pulling together our customer base and prospect base. At the moment, we don’t have an ROI or success story we can attribute to the campaign.

How did Media Frenzy Global perform from a project management standpoint?

The team did a great job because they were knowledgeable and executed the campaign well.

What did you find most impressive about them?

As a smaller vendor, Media Frenzy Global provides personable service and enables their customers to develop a relationship with the team. I preferred this experience over working with multiple unfamiliar people at a larger agency.

Are there any areas they could improve?

It’s too early in our partnership to give feedback. The project met our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m VP of marketing for InfoMart. We’re a background check, background screening, and identity authentication company. We perform screening services for companies around the world when they hire job candidates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

Our company has good technology and a good reputation, but we didn't have much name recognition. We needed to increase brand awareness in the market.

SOLUTION

What was the scope of their involvement?

Media Frenzy Global has regular meetings with us. They’re working on crafting relevant story pitches for the media. They write bylined articles for us and try to get them placed. They’re helping us come up with a strategy for when to make PR announcements and how to get our viewpoint out in the media. We’re working closely with them to get our executives — and our brand name — in the media as experts in the field.

They also look at the daily news to see how we can respond. Whether it's the legalization of marijuana and how that affects drug testing, or the use of artificial intelligence in HR, they help us inert ourselves into these larger conversations. For example, it was a competitor that did the background checks for the big ride sharing companies. When some unfortunate things happened done by people who shouldn't have ever been hired, it has a direct impact on the whole industry because of the bad press. They help us with messaging and crisis communication.

What is the team composition?

We work with the whole team to some degree. A junior account executive serves as our main point of contact.

How did you come to work with Media Frenzy Global?

I wasn't with InfoMart when the decision was made, but I’d actually worked with Media Frenzy Global in my previous position at a different company. I know that InfoMart interviewed a number of local PR agencies. They felt Media Frenzy Global had the most impressive presentation.

How much have you invested with them?

We’ve spent about $60,000.

What is the status of this engagement?

We started working together in January 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very pleased with the great placements they've gotten us. We’ve had high-level placements in a number of outlets including radio, TV, print, and online. They placed a byline article on Entrepreneur.com and then the next week we were asked for a quote for Forbes.

How did Media Frenzy Global perform from a project management standpoint?

Their team is quite good. They keep track of all of the outstanding items, and remind us if there's deliverables are needed from our side. They’re on top of everything.

What did you find most impressive about them?

We've been very impressed with their senior executives. They’re strategic in the way they secure media placements, which results in a snowball effect of creating additional placement opportunities.

Are there any areas they could improve?

We weren’t happy with the quality of their writing for the first 5–6 months. However, it has significantly improved in the past few months.