What were the results of the project?
We engaged Alan in 2014, but I’m not sure of the date. Everything is completed. We may use him again at some point. We’ve just acquired a couple companies, and we’ve inherited probably 20 more websites, so we may hire him to do assessments on those new sites.
Do you have any statistics or metrics to track improvement from the project?
It was successful. When you work in-house, and you’re the person who’s always preaching, sometimes it’s nice to have an outside person come in to validate my lectures. Although he was basically giving the same information as I had previously, he has his own way of presenting it.
So, overall, it was a positive engagement. We received feedback from the editorial department saying that they found it valuable. He gave them homework assignments, and that worked out well. There are some employees who absorbed it and are using it, and those who understand but don’t utilize it, but that’s not his fault. I think overall it was a positive experience.
As far as metrics, we started monitoring a couple of brands after the training. We asked them to implement the techniques Alan had suggested, and there was a positive uptick of traffic when keywords were used more efficiently. It wasn’t a prolonged study, we just wanted to see if they were implementing it, how they were using it, and if they were using the information.
Is there anything unique about them that really makes them stand out, compared to other companies?
Alan is an old school SEO expert, so he has a lot of knowledge of things that today’s SEO experts don’t really understand because they’re new age. They’re up on the current things, but they don’t know the history.
Sometimes, knowing the history of SEO goes a long way when talking about the industry and how it works. He’s really knowledgeable about the changes through the years in this industry, and I feel like he’s in tune with what’s going on today also. Alan has tons of knowledge about penalties, issues, and what can cause problems.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
I don’t think there’s anything we would change. I would have liked to have him onsite more, but we didn’t have the budget.
What advice would you give a future client of theirs?
He’s pretty sound in his method, and he knows what he’s talking about. So, I would just say to trust his judgment, and test all his strategies to find out which one works for you. There are very few people that have been around as long as he has, and that’s worth considering when hiring someone.