Tenet Partners

What was the scope of their involvement?

Tenet asked us to form a broad team, which ended up consisting of about 10 people from both our board and staff. From that core group, we went through several workshops together to go over our goals and define our mission. After eliciting our collective beliefs, they created brand statements which were then reviewed and became part of the core guidance for setting up the website. Finally, they designed and developed the site, consisting of three different landing pages.

What is the team composition?

I mostly work with James (Senior Partner, Tenet Partners) and Larry (Senior Partner, Tenet Partners). However, our internal communications director has worked more closely with other members of their team.

How did you come to work with Tenet Partners?

One of our board members had worked with them before and recommended we reach out. Fortunately, they were very generous and receptive about donating significant pro bono time and energy to our project. We chose to work with them based on the amount of work and the analysis they agreed to do considering our limited budget. No other vendor came close to matching the same services for that kind of value.

How much have you invested with them?

We've invested around $27,000.

What is the status of this engagement?

We started working with them in March 2017 and the project is expected to be completed shortly.

What was the scope of their involvement?

We chose them because of the process they use. We knew we wanted a lot of participation from the organization. They set up workshops and gathered input through different phases of the project. They went through a discovery process and came back to us with their recommendations. That gave us the opportunity to speak with all the stakeholders in our organization and develop the messaging and other unique aspects of the platform. We wanted this to resonate with our employees as well as with the public.

They delivered our entire brand platform, geared toward the four different audiences we serve. They walked us through the messaging matrix for each and built a visual package with identity guidelines and a tradeshow booth, plus a number of other deliverables along the way.

What is the team composition?

Our project manager was Kathleen Land [Account Manager, Tenet Partners], who just recently retired. Carol Friedland [Associate Partner, Strategy, Tenet Partners] acts as our account rep. I work directly with her most of the time. Andrew Bogucki [Senior Partner, Creative Director, Tenet Partners] is the team’s creative director. For our internal activation for some of the work, we also work with Larry Oakner [Senior Partner, Employee & Customer Engagement, Tenet Partners].

How did you come to work with Tenet Partners?

We found them through connections on LinkedIn. A few people I trust in marketing recommended them, and vendors we’ve contracted used them for their own branding work. We shopped a number of companies for proposals, but Tenet came out on top because of their process. We wanted to redo our entire visual package—beyond just our logo—and we felt they’d be the best choice.

How much have you invested with them?

We’ve invested around $300,000.

What is the status of this engagement?

We started working with them in October 2016, and our engagement is ongoing.

What was the scope of their involvement?

I like working with Tenet because of their boutique nature. Working with a smaller firm, you tend to get more interaction with the senior level folks and the ability to adjust and move quickly when needed. I give them a lot of credit around their flexibility and willingness to flex when needed. In bringing together two enterprises, it can become a little disorganized sometimes. Tenet did a great job of helping us manage that dysfunction.

As far as deliverables go, and where they did a wonderful job from our perspective, is really building out the brand platform that we now leverage, all the way down to the service principles. They really helped us drive what we feel is a brand platform that we can iterate on over years to come, but built in such a way that there’s still flexibility where we can tweak as we move forward, which is great. The look and feel of the logo turned out fantastic; the way they used color, and the integrated patterns of the logo have been fantastic as well. The logo itself plays very well in all types of print, video, and digital media. The team did a great job on the logo development.

The last piece I would like to call out specifically is the training that was built and rolled out across our enterprise. We’ve got 3,300 associates, and we developed a cascading training that went out to all the associates. Tenet worked very closely with us in developing that, and it really drove home educating the two companies on what the new, individual company was going to stand for.

I directly worked with James Cerruti, who is the senior partner at Tenet. Nora Swenson was the project/account manager. We also had Carol Friedland who would come in and pinch-hit for James occasionally, and then we had Rebecca Longman and Larry Oakner that we worked with quite a bit. Andrew Bogucki did a lot of the design work, and another Andrew [Douglas] was our creative writer.

How did you come to work with Tenet Partners?

I joined the company only about a year ago, and I came here to lead up this rebranding effort. I selected Tenet within my first couple months on the job. I found them through a referral. The president of our parent company had worked with them in the past. There were a couple other agencies that we had worked with, one of which went out of business, and that left us in kind of a bind. Tenet was referred to us, and they were very willing to pick up the project and dig right in.

How much have you invested with Tenet Partners?

It’s a seven-figure-plus number. We didn’t hire a company like Tenet in an effort to be thrifty.

What is the status of this engagement?

We contracted with them in May of 2016, and the work is ongoing. We’re finishing up right now, so the project should be completed in the next 30 days.