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Where brand meets innovation.

4.7
23 reviews
Gold
VERIFIED

Tenet Partners is consistently recognized as the leader in corporate branding and product innovation. Our philosophy is simple and compelling: We integrate the disciplines of branding and innovation through human-centered design to create value for your company, your employees and your customers.

Our approach to experience design changes lives, transforms brand journeys, inspires action and gets work done. We craft vision and strategy positions that accelerate growth. We have the tools and talents to design, manage and protect your brand and engage in cultural shifts that drive change.

Our proven methodology has created compelling signature brand experiences for hundreds of corporate organizations over decades. Our work in consumer branding touches hearts and activates minds by appealing to both emotional and functional benefits.

As long-time experts in all things digital, we create innovative digital experiences for our clients that are both intuitive and rewarding. Our work in digital products and UX design is always rooted on a solid strategic foundation.

Our ability to rapidly understand even the most complex issues of our large enterprise and mid-market clients enables us to bring insights and innovative ideas to the process quicker. With easy access to our senior expertise and resources, we build a true partnership delivered seamlessly to our clients.

Our services

Corporate Branding
Brand strategy and positioning
Brand portfolio architecture
Vision, values and purpose
Messaging and segmentation
Logo
Identity
Guidelines

Product and Service Branding
Product identity
Packaging
Touch point design
Consumer insights
Product innovation

Brand Management
Brand management SaaS
Brand management outsourcing

READ MORE...
 
$75,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
1973
Show all +
New York, NY
headquarters
  • 122 West 27th Street, 9th Floor
    New York, NY 10001
    United States
    212.329.3030
other locations
  • 19 Cambridge Street
    Rochester, NY +1 (585) 256-204
    United States

Portfolio

Key clients: 

Mastercard, APM Terminals, Xerox, Conduent, IBM, Cisco Systems, W. L. Gore & Associates, Edwards Lifesciences, John Deere, Cotiviti, LG Electronics, Vallen, Rockwell Collins, The Institute of Culinary Education, Long Beach Airport, Citrix Systems, The Hartford, Legrand, Matrix Service Company, Kraft Heinz

Vallen

Mergers can be tricky. Customers, suppliers, employees and investors all need reassurance—and the new company’s value must be made clear to all. When industrial suppliers Hagemeyer and IDG came together, integration became a critical goal. A highly successful, broad-based program from Tenet addressed everything from identity to launch strategy and cultural integration. The result: One team, one company with shared

…
strengths.
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The Hartford

200 years of service to customers is something to celebrate. As The Hartford—one of America’s oldest insurers—approached that milestone, Tenet Partners helped it craft and execute a strategy that brought customers and their personal stories to the fore.

Mastercard

Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding value to the brand. A Tenet professional with long experience and deep knowledge of the brand is dedicated to the account, acting as a valuable member of the Mastercard team and an efficient conduit to

…
agency services.
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Long Beach Airport

As part of a major reconstruction, Long Beach Airport captured an opportunity to increase traffic by redefining the passenger experience. Working closely with Tenet Partners designers and strategists, the airport created a new, nationally recognized brand that captures the warm and welcoming spirit of Southern California.

Institute of Culinary Education (ICE)

When one of America’s oldest cooking schools sought to differentiate itself in the hyper-competitive NYC food landscape, it turned to Tenet Partners to uncover and communicate the compelling idea that lies at the very heart of its identity.

APM Terminals

APM Terminals was closely associated with its owner, global shipping giant Maersk. To grow, the company needed to connect with other shipping lines while protecting the link to its parent. Tenet Partners strategists and designers dug deep, gaining insight that yielded a winning approach: an independent brand and user experience that led to significant growth.

Reviews

4.7
23 reviews
Sort by

Branding and Strategy for a Payment Accuracy Company

"They offered great branding with the right level of detail."

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5.0

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Apr. - Oct. 2015
Project summary: 

Tenet Partners did branding for a payment accuracy firm following a merger. Their services included strategy, execution, website redesign, and content development.

The Reviewer
 
1,001-5,000 Employees
 
United States
Former Manager, Payment Accuracy Company
 
Verified
The Review
Feedback summary: 

Their involvement pushed the brand to the top of its marketplace. Tenet Partners is an organized team and they reliably deliver on time. They thoroughly probe every new project and use the knowledge they gain to provide strategic perspectives for each deliverable.

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO and I led the strategy of a payment accuracy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We had merged two companies and knew that one of them had the brand position we wanted in the market. We wanted to go to market with a more comprehensive story. We needed to rebrand from those two individual brand names to a common name across the merged companies.

SOLUTION

What was the scope of their involvement?

They did our rebranding and it expanded beyond that. We wanted to look at the total story and determine how to come up with the value of a company that can now offer these combined solutions that neither could offer before. We were a single provider for this particular combination of solutions.

We started by digging into how we think about our identity, what we want to be, and how we think about what’s required to make that transition. It was a pretty comprehensive effort.

They did strategy and execution and content. They helped us with the PowerPoint storylines that we weave into our client presentations. They redesigned our website and developed all the content for the website. We also engaged them for some case studies and other collateral and joined some of the specific solutions. It started with strategy and branded into the definition and then rolled into content development and execution.

What is the team composition?

There were six people. There was a lead partner that I worked most closely with. There was a project manager, a content person, a digital person, a brand strategy person, and a variety of folks that were involved. The lead partner and the project manager helped to facilitate and organize it all.

How did you come to work with Tenet Partners?

They had a local office down the street from our corporate headquarters. They had a good proposal on how to help us address our problem. It was strategic enough that they understood the complexities of what we needed to do, but it was tactful enough that we knew we would get to an end deliverable that we needed to.

At the time of the merger, when we were doing this rebranding, we were probably a $500 million company. We were big enough that we needed some level of sophistication and scale to support us. We wanted somebody who had worked with some larger firms, but we weren’t so big that we were going to be a marquee client for anyone. I was worried about going with a firm that wouldn’t be able to handle the amount of work we needed.

Tenet Partners was right where we needed them to be. They had the horsepower and the experience to give us confidence that they knew what they were doing. They also made us feel we were one of their most important clients. I could get in touch with them at a moment’s notice. They were fully engaged.

How much have you invested with them?

We’ve spent over $1.5 million.

What is the status of this engagement?

We worked on our initial project from April–October 2015. They continued to provide support for 18 months after that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were a very small marketing team at the time and didn’t have the tools in place to measure metrics, but we very quickly became the leading brand in the market. We could deliver a consistent brand message.

How did Tenet Partners perform from a project management standpoint?

Their project management was well-organized and they remained within budget. I always had a good understanding of the work plan, where we were in the process, what was next, and what the base of deliverables would be. They hit their deliverable dates without any delays.

What did you find most impressive about them?

They probe and ask questions to make sure they understand the project and can bring thought leadership. They bring the strategy perspective no matter what kind of project it is. They have the execution arm to go and carry it through to a quality deliverable whether it’s a new brand, a website, a white paper, or a piece of collateral. We later sought another vendor and they weren’t capable of that level of thought leadership.

Are there any areas they could improve?

They tried really hard to learn our business. You can always learn more. I wish, somehow, we had been able to get them to learn the business even better. The branding was great and it was the right level of detail. They struggled with some of the more detailed case studies for white paper collateral.

Some of that is my team for not conveying it as well as we could have. If we had been able to give them a deeper understanding, we might have gotten slightly better content. For the big picture deliverables we needed, such as branding and positioning statements, they nailed it and really understood our market position at the highest level.

Do you have any advice for potential customers?

You’re only going to get what you put in. You’ve got to be willing to make the commitment for the full leadership team to be engaged. It’s got to go to the highest level. It’s got to have sponsorships from those senior people.

5.0
Overall Score Everyone on our side was extremely satisfied.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They’re not the cheapest, but they provide good value.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I definitely recommend them.

Brand Voice Development for Insurance Company

"Tenet Partners was fantastic. We gave them a timetable and they met all the deadlines."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Feb. 2019
Project summary: 

Tenet Partners developed new brand voice guidelines for the US branch of an international insurance company. They conducted stakeholder interviews and led brainstorming sessions.

The Reviewer
 
201-500 Employees
 
Atlanta, Georgia
Maureen Kelly
Head of Content & Brand Marketing, Hiscox USA
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive. Expertise, meticulousness, and on-time deliverables were hallmarks of their work. Tenet Partners accepted constructive input well, but also brought creative ideas of their own to the table at a reasonable value.

BACKGROUND

Introduce your business and what you do there. 

I'm head of content and brand marketing at Hiscox Insurance. We provide insurance primarily to small businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners? 

We didn’t have formal brand voice guidelines. We had some high-level guidance from the Hiscox Group that oversees all countries. However, the way we speak about our offerings in the US is different than the way it's spoken in the UK. We were looking to create our own tone of voice and make sure our writing is always clear.

SOLUTION

What was the scope of their involvement?

We hired Tenet Partners to help us create brand voice guidelines not only for our employees but for our external agencies as well. They started with stakeholder interviews with about eight people from the CEO down. That really helped them to get more of the background on our company.

Next, they held a kickoff session in New York at their office. I invited key members of my marketing department as well as stakeholders from other partner agencies. They took us through several exercises during the half-day workshop. We talked about keywords and key terms for how we describe ourselves and our values. 

From there, Tenet Partners wrote brand voice guidelines that outline how to communicate the Hiscox US brand platform. They listed out what to keep in mind while writing to make sure that the voice is consistent with our values. We’re committed to protecting small businesses and helping agents and brokers to do more. One of the most important parts of our brand platform is “Encourage Courage” so we have to make sure that’s coming through in our tone and our words. 

What is the team composition?

As with any agency, we had one main contact. We had two additional contacts for day-to-day issues throughout the project.

How did you come to work with Tenet Partners? 

They were highly recommended by a former colleague of mine. We sent them a creative brief to let them know what we were looking for and they came back to us with a proposal.

How much have you invested with them?

We spent $70,000.

What is the status of this engagement? 

The project took place from October 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Tenet Partners really and truly did a great job. We immediately sent out the brand voice guidelines to all our agency partners so that they could have it for future use. The new guidelines have been extremely beneficial to our in-house copywriter. She writes in our voice all the time, so it’s instrumental for her to have something formal to reference. We recently brought her on full time and hired an additional full-time copywriter. The new guidelines are a crucial part of their job. It’s also been a blessing to have that reference tool for any new agencies that we've hired.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners was fantastic. We gave them a timetable and they met all the deadlines. If anything, they were chasing us down for the information that they needed. They were great at following up and keeping us in check. 

What did you find most impressive about them? 

Tenet Partners is quite knowledgeable. Their staff has years of experience. Their backgrounds include working for a number of big brands from a breadth of industries. In addition, they're so collaborative that it was extremely enjoyable to work with them. 

Are there any areas they could improve? 

No, this was a relatively small project for them and right within their wheelhouse. Any issues were more around us as the client. Not once did they complain about the tight deadline they needed to meet. It was a great experience. 

Do you have any advice for potential customers? 

The kickoff meeting was so crucial to this project. They call it a "co-magination" work session. It felt similar to team building exercises because they had us write things down on paper and put ideas up on boards, etc. It might seem odd at first, but you should go into it knowing that it’s the most important part of the entire project. It's how they learn about your business to create the best work for you.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We completely got our money's worth.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Strategy for a Healthcare Company

"They were fantastic and we couldn’t ask for a better partnership."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2011
Project summary: 

Tenet Partners provided naming and branding services. The team did digital marketing and print-based advertising. The scope later expanded to HR process management.  

The Reviewer
 
501-1,000 Employees
 
Bronx, New York
Christie O'Toole
Former CMO, CenterLight Health System
 
Verified
The Review
Feedback summary: 

The various marketing initiatives had a highly positive impact on the brand image. Likewise, Tenet Partners successfully handled the launch event. The team was an organized and collaborative partner. Customers can expect a seamless experience.

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of CenterLight Health System, a consulting company that focuses on marketing and business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We hired Tenet Partners to provide naming and branding services. The company didn’t have a name and comprised nine disparate brands that needed one unifying image for the marketplace.

SOLUTION

What was the scope of their involvement?

Branding services included advertising and design for web, brochures, and signage. For the launch, we did a live web broadcast and held parties at different facilities over a 24-hour period. Given the healthcare industry at the time, digital marketing was more confined to traditional media and collateral including ID badges.

The engagement later expanded into HR and hiring processes. For this aspect, the team analyzed our onboarding procedures to help streamline them.

What is the team composition?

We worked with the project manager and Hampton (CEO and Managing Partner, Tenet Partners), who focused on the engagement’s strategic pieces.

How did you come to work with Tenet Partners?

One of my senior managers knew Hampton and suggest we approach Tenet Partners.

How much have you invested with them?

We spent between $400,000–$500,000 on branding and then $40,000 per month for subsequent projects. The total cost neared $1 million.

What is the status of this engagement?

We started working with them in early 2011 and the project ended later that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Testing and market research—conducted in Korean, Chinese, and Russian—showed that the engagement boosted our company’s metrics. We noticed upticks related to web and newspaper advertising, as well as our posted phone number. Tenet Partners ensured success with several backup plans for our broadcast-based launch.

How did Tenet Partners perform from a project management standpoint?

We were lucky to have their project manager embedded on our team. They were fantastic and we couldn’t ask for a better partnership. The team kept us on track with daily communication and quick work.  

What did you find most impressive about them?

They listened to our needs and achieved our objectives in a strategic manner. The collaboration was generative and the execution was flawless.

Are there any areas they could improve?

No, they were professional and executed everything well. We were disappointed with one rollout, but the team resolved the issue in three minutes flat.

Do you have any advice for future clients of theirs?

Customers should take advantage of the team’s subject matter expertise. Their knowledge business and marketing strategy was incredibly helpful.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Writing for a Telecommunications Company

"It’s nice to work with Tenet Partners’ accommodating team."

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4.0

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
June 2018 - Ongoing
Project summary: 

Tenet Partners provides writing services for a case study program. The team interviews clients and inputs suggestions for the program. The clients’ stories will be used in different media.

The Reviewer
 
10,001+ Employees
 
Stamford, Connecticut
Marketing Manager, Telecommunications Company
 
Verified
The Review
Feedback summary: 

The plan is to complete eight client stories and one was published recently. Tenet Partners has a skilled team of writers. Their team delivers helpful suggestions that improve the workflow. Despite a few issues with project management, they take changes in stride and work well with their clients.

BACKGROUND

Introduce your business and what you do there.

I’m the voice of client marketing manager for a telecommunications company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We hired Tenet Partners to provide writing services for the case study program I manage.

SOLUTION

What was the scope of their involvement?

For the case study program, I research and find clients. Then, Tenet Partners works through the discovery process to interview the clients and write the studies. Clients are interviewed following a narrative format. Their team follows a set of questions but can modify them based on how the interview is going. There are also interviews with internal stakeholders that we have a guide for. Their team provides their input on how to strengthen the process through writing. We have a lengthy review timeframe to ensure that the case study gets through internal process rapidly.

What is the team composition?

Typically, I work with four of their team members.

How did you come to work with Tenet Partners?

Our previous VP worked with Tenet Partners at another large enterprise company. They recommended them to help us with our challenges and needs.

How much have you invested with them?

We’ve spent about $140,000. Now we have a new SOW for an additional amount of money that’s around $300,000.

What is the status of this engagement?

We started working with Tenet Partners in June 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Case studies can be challenging because a lot of key stakeholders are involved. We’re aiming for around eight named or unnamed client stories. Once they are completed, the stories will be used in different ways, including a variety of case studies, infographics, social media posts, and PowerPoint slides. We’ve published one case study and are waiting on approval from several others. Hopefully, those will be live soon.

How did Tenet Partners perform from a project management standpoint?

We changed project managers halfway through the engagement. I think our previous project manager was stronger, but we are hitting our cadence again and everything is working better.

What did you find most impressive about them?

Andy (Senior Partner-Creative Director, Tenet Partners) is a strong content creator. He’s experienced in working with large businesses, and his writing style is excellent. It’s nice to work with Tenet Partners’ accommodating team. A lot of changes happen regularly with large enterprises. Their team takes everything in stride.

Are there any areas they could improve?

Things were frustrating on the project management side, but that has improved. Now, we’re working on ironing out the new SOW. We have to figure out who is responsible for what.

Do you have any advice for potential customers?

Both sides should work together to have a cooperative relationship. Vendors should be strong advocates for clients to lean on. Clients should listen to their advice and suggestions because vendors are knowledgeable and experienced.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Content Development for a Nonprofit

“They’re smart and personable and did a great job managing a complex project.”

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5.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2011 - June 2017
Project summary: 

Tenet Partners transformed technical standards into an artistic book. Each industry features a summary that illuminates its distinctive qualities but also allows for easy comparison, accompanied by pictures.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Jean Rogers
Former CEO, SASB
 
Verified
The Review
Feedback summary: 

Tenet Partners exceeded expectations in making dense and complicated information accessible and usable by applying their ingenious creativity. Through their design, they expanded the nonprofit’s audience. Although the project had its complications, they persevered and succeeded.

BACKGROUND

Introduce your business and what you do there.

I was the CEO and founder of the Sustainability Accounting Standards Board (SASB), a standards-setting organization working in the sustainability arena. We develop standards for companies to describe their social and environmental impacts alongside their financial performance. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We were developing standards across 80 industries. The standards are dense and complicated, designed for use in financial filings. Each one was long and technical—written for accountants and securities lawyers—and, we were developing volumes of work. 

We had to find a way to make them accessible to people. If we couldn’t show the world what the standards were about and they were inaccessible, dense, and hidden, then nobody would use the standards. It had to be more than just a website where someone could download the 80 PDFs; we already had that in place, and it wasn’t cutting it.

SOLUTION

What was the scope of their involvement?

We worked with Tenet Partners to design a system that would surface the essence of the standards. We made a field guide to the SASB standards—a compendium of the 80 industries, and what was interesting and relevant about each one. It was a communication of our core work to the people we needed to reach.

We also created lovely books that, even though they contain hundreds of items, they allow the reader to quickly browse the ones they’re interested in and make it possible to see the similarities and differences quickly. They’re structured in a way that allows unique attributes to come through, and they’re also organized well enough to reveal the one being searched for.

We covered everything from airlines to banking and telecommunications. We designed a format where each industry had a summary, and it was set up in alphabetical order so that someone could simply go to an industry by name and understand what its primary drivers were for sustainability impact, what the industry did at a high level, what were its environmental and social impacts, and what was in the standards. The summaries were 2–3 pages for each industry, which were compiled into a book with all 80 industries. We incorporated pictures from the different industries to make it visually appealing and break up this dense information. We collaborated on how the material looked, but the design came largely from Tenet Partners. 

What is the team composition?

We worked with a team of 4–5 people. Our primary points of contact were Hampton (CEO and Managing Partner, Tenet Partners), in terms of managing the overall concept and design, and Caroline (Partner, Strategy, Tenet Partners).

How did you come to work with Tenet Partners?

Early on in our company’s history, I worked with them on developing a logo, and they did an amazing job of characterizing the spirit and relevance of our company. They did it almost as a favor, as they knew we were a nonprofit with no funding. They helped us make our mark in the world, and I was incredibly grateful for that.

When this complex project came up, I immediately thought of Tenet Partners. We looked at other firms, but they didn’t grasp what we were trying to do at all.

How much have you invested with them?

The total cost of their work was above $200,000.

What is the status of this engagement?

We started working with Tenet Partners around September 2011, and we wrapped up the final project in June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a monumental piece of work in terms of information hierarchy and flow, designed to make a wealth of information accessible in a physical document, while still drawing in the reader in a way that wouldn’t occur when reading accounting standards. It was a beautiful design for dense and challenging material, and Tenet Partners made it work.

The field guide did exactly what I hoped it would do, namely, draw people in and get them to use it. The book has beautiful covers and a silk ribbon as a bookmark. It became a way of showing people our work in an unconventional way. It gave us a way to reach the upper echelons of people in security, accounting, and finance, whom we wouldn’t otherwise have spoken to. They were expensive to print, and it was risky to do it, but it definitely paid off in terms of spreading the word out to an audience that we wouldn’t have reached otherwise.

How did Tenet Partners perform from a project management standpoint?

Hampton and Caroline, in particular, are great to work with. They’re smart and personable and did a great job managing a complex project. We ran into some challenges that we didn’t anticipate, and we had to work through those and not let them derail the project. Tenet Partners had a great attitude and stayed on top of the work. They came out to work with our team a couple of times, and they were able to manage the project remotely the rest of the time.

What did you find most impressive about them?

It’s their blend of true design creativity. They’re always thinking about the end user. They create compelling material, whether it’s the simple clarity of a logo mark or the allure of a guide for sustainability standards. They made it captivating in a way that we wouldn’t have thought of, and that came through the power of the design. They made users curious to touch and peruse the material and to then pass it along. Tenet Partners had a unique ability to demonstrate the power of design to connect with people.

I’ve worked with many agencies over the years, and they stand out as having authentic design creativity. They see beyond the mandate they’re given in a project and bring to it their own unique perspective.

Are there any areas they could improve?

I’d recommend them without reservation. We ended up being delayed and over budget, but we worked through it together and decided to spend more money on the printing and design to get it right. It was extraordinarily complex in a way that can’t be anticipated. We had a good way of working through the things that transpired, and it didn’t end up damaging the relationship or the end product. That’s the mark of a great agency.

Do you have any advice for future clients of theirs?

Tenet Partners has a beautiful portfolio that draws people in. Rather than being derivative, their work is exactly right for the customer. Also, they’re not one of the more expensive agencies, and they work hard to keep the cost within the budget.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I just recommended them for another project.

Brand Strategy, Identity & Positioning for Study Abroad Program

"They’re a personable group that is very willing to understand your business and the challenges you face."

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4.5

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2011 - 2014
Project summary: 

During an extensive engagement, Tenet Partners provided a range of brand strategy services for a study abroad program. Tasks included branding initiatives and developing a website and other digital assets.

The Reviewer
 
1,001-5,000 Employees
 
New York, New York
Brenda Majeski
CMO & SVP of Strategic Initiatives, CIEE
 
Verified
The Review
Feedback summary: 

Website traffic has increased, resulting in higher enrollment figures, and the standardization of digital assets has reduced production costs significantly. Tenet Partners delivered all materials on time and budget. They proved to be a diligent and thoughtful vendor.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer and senior vice president of strategic initiatives at CIEE, a nonprofit, international study abroad and exchange provider. We offer inbound and outbound international programs for students ranging from high school through post-college.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

When I came to CIEE, we didn’t have much of an infrastructure for our branding. Our name and logo weren’t properly registered or trademarked. We hired Tenet Partners to help us develop and protect our brand assets.

SOLUTION

What was the scope of their involvement?

We relied on Tenet Partners to design a logo, decide on our typefaces, and position the entire brand. They worked with our team to develop a brand strategy and digital assets. Because we have staff in 43 countries, we had to address different languages and different technical platforms and limitations in certain countries. We had to be pretty savvy with what we developed so that all of our properties could use it. Ultimately, the project primarily concerned branding, but their development of digital assets also helped to support our planning efforts and the worldwide management of our brand. They professionalized our organization.

What is the team composition?

I’ve worked with Larry (Senior Partner, Tenet Partners) for years. He does a lot of their web, digital, and technical assets. He had various other team members as well.

How did you come to work with Tenet Partners?

I’ve worked with Tenet Partners on three major projects over the last 20 years. They are my go-to partner whenever I have a brand strategy, technical, or web design projects.

What is the status of this engagement?

Our engagement spanned 2011–2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our enrollment has doubled in the last five years in an industry that’s growing 2%. All the pieces to professionalize who we are and what we do has fed into that. Their production of digital assets standardized our materials, which are now easier to disseminate thanks to an online asset tool. Instead of our staff recreating templates and logos locally, we now have a system that allows them to download what they need in the form and size they need it. This has reduced annual production spends around $1 million–$2 million.

The improvements to our website facilitated our goal of recruiting students from across the country, not just our region anymore. Our online traffic increased three times over in the first year. By the second year, it was almost five times. The content was obviously resonating with students that we were trying to attract. Those students turned into qualified leads, our enrollment grew, and we met our housing capacity.

How did Tenet Partners perform from a project management standpoint?

In the three instances I’ve worked with them, the projects have always been on time and budget without me having to micromanage the project. We never experienced any surprises because they provided reports regularly.

What did you find most impressive about them?

They are a talented group of people. They’ve been professionals in their field for a long time. They’re a personable group that is very willing to understand your business and the challenges you face. They take the time and energy to learn about what’s important to you. I enjoyed working with their entire team.

Are there any areas they could improve?

They’ve had some members of their staff retire in the last five years. I’ve encouraged them to be very intentional about who and how they replace that talent. Hiring somebody quickly is not as important as making sure the firm’s talent level remains the same.

4.5
Overall Score Sometimes we had very challenging projects, but we still got it on time and budget.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We were always on time and budget.
  • 4.0 Cost
    Value / within estimates
    They're fairly priced.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'd recommend them, no question.

Web Dev & Branding for Global Print Technologies Corporation

“Tenet Partners navigates the intricacies of working with our large corporation.”

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2013 - Ongoing
Project summary: 

Tenet Partners developed a site to house an international corporation’s branding assets with integrated tools for content registration. Along with consulting and implementation, they provide ongoing support.

 

The Reviewer
 
10,000+ Employees
 
Rochester, New York
Head of Global Brand, Global Print Technologies Corporation
 
Verified
The Review
Feedback summary: 

The tools and platform Tenet Partners delivered are leveraged on a consistent basis by thousands of internal marketing users. Their deliverables streamline the marketing department’s workflow and preempt time-wasting duplicated efforts. The expert team is responsive and knowledgeable. 

BACKGROUND

Introduce your business and what you do there.

I am head of global brand at an international print technologies corporation. We develop brand strategies to implement through our brand guidelines and communicate out to our customers via our communications platform. We also activate them through other programs internally and externally and make them accessible to our agency partners and internal resources. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

First of all, we needed a repository to host branding information where all of our employees and external partners could access it. We hired Tenet Partners to develop that website. They continue to work with us in partnership to keep it updated regarding technology and so it reflects our most current standards. 

SOLUTION

What was the scope of their involvement?

I came on board right when the site had just launched. While I wasn't part of the actual development process, I've been the owner of the site for the last six years. Tenet Partners currently provides maintenance, implementations, and recommendations about how we can best serve our customers using upgrades. 

They also partner with us to develop tools that attach to that platform. About a month ago, we just finished launching a content registration tool that's latched onto the brand central area Tenant Partners developed for our marketers to register all of their content. 

What is the team composition? 

My go-to person is Larry (Senior Partner, Digital, Tenet Partners. He and Ernie (Partner, Digital, Tenet Partners) are my primary contacts. They take care of anything from little nitpicky issues to enormous needs. When I contact them, they both typically respond right away. They have a team of people working with them behind the scenes. 

How did you come to work with Tenet Partners?

I inherited Tenet Partners as a developer from my previous boss who brought them on. We have the option to go with other vendors, but we haven't chosen to move away from their team because they're skilled at their work and have been great partners for us. They keep everything running very smoothly and fix any issues immediately. They're always recommending upgrades and options without trying to upsell us. These suggestions are genuinely for our benefit. They're flexible and want what's best for us in the end. Their prices aren't cheap, but they offer a great value for our investment. 

How much have you invested with them?

We've spent over $200,000 so far. 

What is the status of this engagement?

We've been working together since April 2013. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't have the metrics off the top of my head, but our website and the analytics on our brand central indicate that we have thousands of visitors on our site. We've found that users can find the information they need relatively quickly once they get to our platform which helps them do their job more easily. 

The tool Tenet Partners built is highly utilized quite frequently throughout our corporation. The majority of our employees use it whenever they need access to information. All of our marketing agencies use the brand review tool they developed for us, as well. 

Putting the brand central system in place gave us a line of sight line to all of the communications materials that are developed globally throughout our corporation, so we aren't duplicating efforts or recreating things that are already done. It's helped us become more efficient and ensure we're not creating unnecessary content that isn't going to be promoted or see the light of day. 

How did Tenet Partners perform from a project management standpoint?

Tenet Partners takes care of several aspects of project management for us. They understood our deadlines and provided a full project timeline upfront. Once we agreed to that timing, they do the important work of keeping us on track by reminding us to stick to the schedule. They always meet their timelines and finish everything within the budget. 

Tenet Partners handles both small and large projects very well. Tenet Partners navigates the intricacies of working with our large corporation. Each project has numerous stakeholders who we have to get to agree. They pull the information they need from us effectively to maintain progress. 

Working one-on-one with the experts on their team is much better than going through a generic account manager. They participate in our meetings and offer us a personalized experience, so nothing gets misinterpreted.

What did you find most impressive about them?

Tenet Partners has a lot of knowledge and expertise in the brand area. They troubleshoot well and design tools or re-navigate sites to make them the most functional for the user. The team makes an effort to ensure the UX provides the best benefit to the user, which is a great value add for every project they come through. 

We genuinely feel like we've formed a relationship with Tenet Partners. They make working together easy, and I feel comfortable with them. They even guide and educate our team. 

Are there any areas they could improve?

I’ve had a very good experience with them, so I can't really think of anything. In a few instances, we had minor delays with responses to our requests for help when they were in a client meeting. My only critiques are so trivial they don't seem worth mentioning. 

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Digital Interactions Company

"They went above and beyond to deliver the best possible customer service."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2016 - Jan. 2017
Project summary: 

Tenet Partners helped launch a digital interactions company brand. They created marketing templates and brand guidelines, built a brand review portal, and organized five agencies’ work over a tight timeline.

The Reviewer
 
10,000+ Employees
 
Rochester, New York
VP of Global Marketing, Digital Interactions Company
 
Verified
The Review
Feedback summary: 

The brand launched successfully and sees thousands of unique visitors on its brand portal, leading more work for Tenet Partners. The team delivered high-quality products from start to finish. They provided top-notch customer service throughout and met all agreed-upon budgets and deadlines.

BACKGROUND

Introduce your business and what you do there.

I am the VP of global marketing for a major digital interactions company. We helped clients manage interactions with end users through a variety of business services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We are a business services spinoff from a Fortune 500 technology company. We needed to create a new brand as well as its assets in eight weeks. We engaged Tenet Partners to develop the guidance and assets for our brand. We also needed a brand portal and methods for managing multiple agencies’ work.

SOLUTION

What was the scope of their involvement?

Tenet Partners set up processes for five other marketing agencies to deliver work for our launch. They developed a Basecamp site to coordinate each agency’s work and allow them to share documents. In addition, Tenet Partners developed every office and marketing template we use. They range from our letterhead to our brochures to our case studies. They also created guidelines on how to use our brand. The guidelines affect materials such as brand collateral, company events, infographics, photo strategies, and tone of voice. Lastly, they built a brand review site. All users looking to upload a piece of media online with our brand needs to submit it to our brand portal for approval. The manager in charge of our portal then assigns that media a brand review number to confirm its acceptance.

What is the team composition?

Larry (Senior Partner, Digital, Tenet Partners) was our key point of contact. We also worked with Ernie (Partner, Digital, Tenet Partners) and several other team members as needed.

How did you come to work with Tenet Partners?

I worked with them on a project for a prior position. The team provided us with a brand portal that was highly accessible and easy to use in-house. It also had a photo library equipped with keyword search and rights management. Tenet Partners’ work deeply impressed me, so I reached out to them first for this project.

How much have you invested with them?

We spent between $400,000–$500,000.

What is the status of this engagement?

We worked together on this project from August 2016 until January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand had an extremely successful launch. We see thousands of unique visitors and downloads to our brand portal every month. Tenet Partners still hosts and manages the portal and helped us put 22 templates in place. We’ve engaged them for other projects and are highly satisfied with their work.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners stuck to their costs and time estimates from start to finish. Sometimes we expanded the original scope and put in a change request, but they were otherwise highly reliable and diligent in meeting our agreed-upon budget and deadlines.

What did you find most impressive about them?

They went above and beyond to deliver the best possible customer service. I can reach out to them at any time and get a quick response to a problem or small task at no extra charge.

Are there any areas they could improve?

No, we’re highly satisfied with their work.

4.5
Overall Score They provided strong results and were always open to feedback and improving their processes.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stuck to their deadlines.
  • 4.0 Cost
    Value / within estimates
    They stand out from the competition in delivering high-quality products at excellent value.
  • 4.5 Quality
    Service & deliverables
    Their deliverables lacked bugs and major issues, making each launch a breeze.
  • 5.0 NPS
    Willing to refer
    I have recommended them on numerous occasions.

Brand Asset Management System for Global Nonprofit Organization

“They always provide clear and simple project plans with key milestones highlighted.”

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5.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2014 - Ongoing
Project summary: 

Tenet Partners collaborated with the internal team to build a brand asset management system. They created personas, conducted market research, and did both technical and design work.

The Reviewer
 
1,001-5,000 Employees
 
Charlottesville, Virginia
Creative & Brand Strategy Director, Nonprofit Organization
 
Verified
The Review
Feedback summary: 

Tenet Partners is flexible and takes time to build a friendly and efficient working relationship. They do high-quality work that’s resulted in satisfied end users. Their responsiveness dropped a little bit during the project, but they’re back to having effective communication.

BACKGROUND

Introduce your business and what you do there.

I’m the creative and branding strategy director for a global nonprofit that provides educational and membership services to about 140 financial investment management professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed a partner to help us develop a brand asset management system. Since then, we’ve worked with Tenet Partners on multiple other projects.

SOLUTION

What was the scope of their involvement?

Tenet Partners developed a set of online brand guidelines, tools, and asset library for our internal marketing colleagues and external agencies. We started with a discovery process to determine what kinds of information we needed on the site. We then did persona development for the customers who’d be coming to the site and figuring out what their needs and expectations were. After that, we built out wireframes, referencing examples from other companies’ that we liked.

Beyond producing a finalized site, Tenet Partners also worked closely with our IT and quality control departments, making sure that all the permissions were right and that the site functioned properly. They even worked with our internal communications team to conduct an annual online report.

What is the team composition?

We have one main point of contact.

How did you come to work with Tenet Partners?

They were a recommendation. They’re leaders in the online brand centers space and have both the technical and design skills to make an impressive end product, so we hired them.

How much have you invested with them?

We’ve spent around $500,000 in total.

What is the status of this engagement?

We’ve been partners since 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use Google Analytics and have seen good usage of our brands. About 1,000 people have access to our brand center, and they consistently use it. Our colleagues in other regions find it particularly useful, and external agencies also think it’s one of the better ones they’ve seen.

How did Tenet Partners perform from a project management standpoint?

They always provide clear and simple project plans with key milestones highlighted. They’re flexible and adjust to our needs as the project scope and goals change.

What did you find most impressive about them?

They’re collaborative and work well with our internal team. Their designs are always clean and match our brand guidelines. If I ever have a question, they take the time to explain answers and options, which not all firms do.

Are there any areas they could improve?

They had staffing problems at one time and could’ve been more responsive.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We did have one issue with scheduling.
  • 4.0 Cost
    Value / within estimates
    They’re a reasonable price, not too expensive but not the cheapest.
  • 5.0 Quality
    Service & deliverables
    They spend time figuring out problems and then deliver a solution that actually works.
  • 5.0 NPS
    Willing to refer

Web Dev & Branding for Railroad Holding Company

“They have a thorough understanding of business and branding.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Tenet Partners provides long-term web development and branding, working on several different websites within their own CMS. They work on web design, graphic design, and implementation of development.

The Reviewer
 
1,001-5,000 Employees
 
Darien, Connecticut
Michael Williams
VP of Corporate Communications, Genesee & Wyoming Inc.
 
Verified
The Review
Feedback summary: 

Their efforts produce excellent results, including a website rebrand that allowed a company to be acquired for well above their previous share price. They are detail-oriented, demonstrate both business and technical acumen, and adhere well to their estimates.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of corporate communications at Genesee & Wyoming Inc., a railroad holding company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed help with branding and web development for several websites.

SOLUTION

What was the scope of their involvement?

They developed two or three corporate websites for us, using their CMS for our website and our intranet. In the past, I’ve had them on retainer for design, for which they did PowerPoint templates for me, as well as web and graphic design.

What sets them apart is the degree of thought they put into everything they do. We begin each project with a call to go over the scope, then they’ll research the background and put together recommendations or proposals that are always well-thought-out and professionally executed.

What is the team composition?

I work primarily with Hampton (CEO, Tenet Partners) and their technology lead, Larry (Senior Partner, Digital, Tenet Partners). There are several additional people working on the project and designers.

How did you come to work with Tenet Partners?

I’ve worked with them for 20 years at three different organizations. They were working on a project at another department of the company I was with at the time, which is how I became aware of them.

How much have you invested with them?

The websites were six-figure projects.

What is the status of this engagement?

We started working together 20 years ago and continue working together for web maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A rebranding project they worked on contributed to that company being acquired at a significant premium to its pre-rebranding share price.

How did Tenet Partners perform from a project management standpoint?

The project management was excellent, and they were very detailed. Everything is done within an estimate of the project plan. We use phone and email to communicate, and they also have a client portal for exchanging documents.

What did you find most impressive about them?

First and foremost, they have a thorough understanding of business and branding. They’re don’t approach projects solely from a technology perspective. They’ve got a thorough understanding of branding and the quality of their design is always amazing. The degree of thought that they put into all their projects impresses me. Their work is of good quality.

Are there any areas they could improve?

Their focus is on projects that are larger than what I typically do. I have to be selective in what I use them for because I’ve got a smaller budget. On the project management side, they’re good at sticking to estimates.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes it takes more rounds than we both think they will initially.
  • 5.0 Cost
    Value / within estimates
    The value is there.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them in the past.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
3933962
Date of Formation
Dec 27, 1999
Last Updated
Mar 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Source
Experian
Full Business Credit Report
Last Updated
Apr 4, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
4.7
Source
Clutch
LAST UPDATED
May 16, 2019