Can you share any outcomes from the project that demonstrate progress or success?
The branding strategy resulting from the House of Who engagement led to the following outcomes: 1. Complete overhaul and update of IONS visual brand, which was immediately incorporated into our new website and marketing materials. 2. New and fully "current" verbal platform, including key messages, tone, story, and more. 3. Staff and Board excitement for and alignment for IONS new branding and messaging. 4. Very enthusiastic response from IONS donors, partners, and other constituents. 5. Multiple and ongoing uses of the deliverables and tools developed by the House of Who.
How effective was the workflow between your team and theirs?
The workflow was consistently professional, timely, collaborative, and fun. A key success factor was the very well-defined process and timeline, which made it efficient and effective for specific stakeholders to engage at the right time. In addition, the tools and summary presentations provided by the House of Who facilitated efficient feedback cycles.
What did you find most impressive about this company?
Most impressive to our team was the ability of the House of Who to understand IONS work and our "essence" very quickly. This was not an easy task as IONS mission and core programs are unique and can be challenging to explain to newcomers. The House of Who Team was also gifted at translating "internal speak" to "external speak"--which has proven to be very useful. In addition, the team was consistently positive, professional, can-do, and committed to pushing our comfort zones.
Are there any areas for improvement?
As with all entities, there are always room for continued improvement. With the House of Who, there were no major areas of deficiency.