Truth makes all things beautiful. Find yours.

House of Who is an arthouse and agency founded on the belief that your truth is your greatest asset and you don't have to be fake in order to succeed.

We think that when you are truly yourself, everybody benefits. This goes for business, too. People fall in love with honesty. Teams obsess over missions they actually care about. And your competitors—well, they simply can't replicate the soul of your brand because there's nobody else like the real you.

Our truth?

We're artists who work in branding because that's where we can make the biggest difference. We're keen on using identity as a way to reveal the beautiful humanity behind brands.

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Berkeley, CA
  • Berkeley, CA 94704
    United States


Key clients: 

Google, Apple, Comcast, Ebay, Enchroma, Logitech, Yahoo, Intuit, Target, HP, Intel, Microsoft, Disney, Blue Shield of California, Stanford, Enuma, Prong, JBL, Onduo, SDL, IONS, Xivic


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Naming Services for Global Telecommunications Company

"There's incredible intelligence and firepower among their team."

Willing to refer: 
The Project
$50,000 to $199,999
Feb. 2018 - Feb. 2019
Project summary: 

House of Who, Inc. provided naming services, working first on disentangling a complex portfolio across a global range of hardware and software. They then established a naming strategy for future developments.

The Reviewer
5,001-10,000 Employees
San Jose, California
Holly Osborne
VP Global Brand & Programs, Ciena
The Review
Feedback summary: 

The services provided by the team were excellent, thoroughly demonstrating their ability to understand complex processes and establish an excellent naming strategy. They were intelligent, responsive, and thoughtful throughout the creative process.

The client submitted this review online.


Please describe your company and your position there.

I'm the VP of global brands and programs at a large telecommunications company. I oversee our global marketing campaigns, digital properties, events, content, and the brand.


For what projects/services did your company hire House of Who, Inc.?

We had an incredibly complex portfolio of products with little naming consistency.

What were your goals for this project?

To untangle our range of products, solutions, and various names from across our entire global portfolio of hardware and software. We needed a consistent system, differentiated from the market, and that was easy to use now and as we grow.


How did you select this vendor?

I was introduced to Shannon (Founder & CEO, House of Who, Inc.) by a mutual contact, and was immediately struck by her team’s ability to quickly grasp complex systems. We felt an affinity with them right away and appreciated that the company is woman-founded and owned.

Describe the scope of their work in detail.

They sorted through our entire product portfolio and began by revising our current system, which was broken. After that, they set up a strategy for name selection and a system for us to use in the future when new products and services require names.

What was the team composition?

Shannon worked on the project, as well as two or three strategists.


Can you share any outcomes from the project that demonstrate progress or success?

They delivered—actually over-delivered—for us. The team worked through a complex process when a number of challenges came their way. We now have a naming system that brings consistency and cohesion to our existing portfolio and empowers us to effortlessly name new products and services as they come online.

How effective was the workflow between your team and theirs?

It was excellent. They’re extremely responsive, thoughtful, and committed, which makes them easy to work with.

What did you find most impressive about this company?

There's incredible intelligence and firepower among their team. Many of our partners struggle to understand our business, but House of Who absorbed concepts extremely quickly. They asked questions we'd never even considered and opened our eyes to solutions we’d never have landed on otherwise.

Are there any areas for improvement?

There’s nothing; I love their name and logo.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer