Arketi Group

BACKGROUND

Please describe your company and position.

I am the CMO of Agilysys, Inc.

Describe what your company does in a single sentence.

Agilysys is a hospitality software and technology company that helps hotels, resorts, casinos, and other operators increase revenue, improve guest experiences and run more efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arketi Group to accomplish?

• Strengthen Agilysys’s market positioning and reinforce its leadership in hospitality technology.
• Create thought leadership content that resonates with hotel management companies and property operators.
• Expand qualified leads and inform impactful conversations with high-value prospects.

SOLUTION

How did you find Arketi Group?

Other

Why did you select Arketi Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arketi Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arketi developed a content-driven demand generation program built around our “high return hospitality” positioning. The work started with audience research and message development to better understand buyer pain points and where we could stand apart. From there, they helped create and produce The Agilysys Little Black Book of High Return Hospitality in partnership with hospitality author Steve Curtin. It was a smart thought leadership piece that combined broader industry insights with content tied back to our solutions. Arketi then extended that core asset into a larger digital campaign with landing pages, email promotions, and supporting content for audiences in North America and the UK. The work was both strategic and practical, and it gave us a strong platform for engagement and lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign led to a 64% lift in email open rates, 2.5x more content downloads, engagement with more than 4,000 high-value prospects, and first-touch meetings at double the rate of previous efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arketi was collaborative, responsive, and easy to work with throughout the project. They brought strong ideas and were open to feedback. The team felt organized and engaged, and it never felt like we were just another account in the queue.

What was your primary form of communication with Arketi Group?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was Arketi’s ability to take a smart idea and turn it into something creative, usable, and effective. The Little Black Book was a genuinely different piece of content bolstered by implied endorsement and alignment with content from a well-known industry influencer. Arketi did a great job building a broader campaign around this piece rather than treating it like a one-off asset. They understood how to make thought leadership feel unique, informative, valuable and engaging.

Are there any areas for improvement or something Arketi Group could have done differently?

Nothing major comes to mind. We were happy with the brainstorming process, the production plan and timeline, and the end result. Arketi was a strong partner throughout the engagement.