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The way we see it, branding and packaging is the core of your business. Your package is the most elemental expression of your brand, the physical manifestation of its most primary essence, the one piece that consumers can actually hold in their hands.

  • Gold Verified
  • $25,000+
  • $200 - $300 / hr
  • 2 - 9
  • Founded 1991

1 Language that we service

  • English
Average Review Rating
5.0
Total Reviews
20
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
5.0 /5

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    Overall Review Rating

    5.0
    • Quality

      4.9 /5
    • Schedule

      4.9 /5
    • Cost

      4.8 /5
    • Willing to Refer

      5.0 /5
    See all 20 Reviews
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    Branding & Package Design for Beverage Manufacturing Company

    • Branding Other Design
    • Confidential
    • Dec. 2021 - Feb. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They were top-tier designers; they knocked it out of the park with a great product.”

    Aug 29, 2022

    A beverage manufacturing company wanted to rebrand. McLean guided them through the process, provided several options, and created new designs for the company’s logo and label for five different products.

    Branding & Design for Packaging Consulting Company

    • Branding Other Design
    • $200,000 to $999,999
    • Jan. 2002 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “The crew is great at listening, processing information, and feeding it back through a creative process.”

    Jun 13, 2022

    McLean provides naming and branding services for a strategic consulting firm. They’ve worked with several end clients developing the brand architecture and principles, particularly for beverage brands.

    Rebranding for Home Services Marketplace

    • Branding
    • Confidential
    • Apr. - June 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “McLean helped us come up with a great brand that really fit us.”

    Feb 18, 2022

    McLean helped rebrand a home services marketplace to create a more aspirational brand according to the client’s needs. The deliverables included a new name, logo, and branding kit.

    Audit & Package Design Services for Energy Drink Company

    • Other Design
    • $10,000 to $49,999
    • Dec. 2019 - Jan. 2020
    4.5
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They challenged our preconceptions in a good way, and they had great teamwork as we came up with a solution.”

    Feb 2, 2022

    McLean worked on an energy drink company’s packaging design. The team also audited the client’s status in the marketplace and where they were heading. 

    Packaging Design & Branding for Coffee Company

    • Advertising Branding
    • $50,000 to $199,999
    • Apr. - Oct. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "McLean gave us a fresh, creative expression of our brand."

    Jan 31, 2022

    McLean provided branding and packaging design services for a coffee company. After a discovery phase, they delivered brand platform tools, presented design options, and later created final mechanical designs.

    Branding for Plant-Based Sugar Company

    • Branding Other Design
    • $50,000 to $199,999
    • Jan. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "McLean does a masterful job of understanding the requirements, and utilizing their decades of experience."

    May 28, 2021

    A plant-based sugar company hired McLean to create and develop the branding of their products. They're responsible for designing the visuals, packaging, and medium and perfectly capture their company's message.

    Packaging Design for Kombucha Brand

    • Other Design
    • $50,000 to $199,999
    • Oct. - Dec. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They care about our business and success and are true partners."

    Mar 31, 2020

    McLean provided marketing and branding services for a kombucha brand. This included conducting market research, creating package designs, and establishing a visual foundation for the client.

    Branding & Packaging Design for Food Company

    • Other Design
    • Confidential
    • May - Aug. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “Their professionalism, knowledge, and responsiveness are impressive.”

    Oct 18, 2019

    McLean developed new branding and packaging for a product line within a food company. They provided several design options, then they worked through an iterative process to develop the desired results.

    Rebrand, Logo & Packaging Design for Bakery

    • Branding
    • $10,000 to $49,999
    • Aug. - Sep. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They're excellent project managers and are very organized.”

    Oct 15, 2019

    McLean supported the rebranding efforts of an allergen-free bakery. They supported renaming efforts, designed a new logo, and facilitated a smooth transition to the new brand within an aggressive timeline.

    Packaging Design/Branding for Candy Company

    • Other Design
    • $10,000 to $49,999
    • Jan. 2017 - May 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “… it actually felt like I was their only customer.”

    Oct 4, 2019

    McLean designed the product packaging of a wholesale candy company, creating a logo and customer targeting strategy in order to help build a more cohesive brand.

    Key Clients

    • Chevron
    • Chiquita Brands
    • Clorox
    • Coca-Cola
    • Cytosport
    • Gimbal’s Candies
    • Grimmway Farms
    • Hopkins Manufacturing
    • Hormel
    • Monster Energy
    • Mothers Polishes & Waxes
    • Nautilus/Bowflex
    • Nestlé
    • Oldcastle
    • Pabst
    • PepsiCo
    • Scotts Miracle-Gro
    • Shell Oil
    • Smithfield
    • Sun-Maid
    • Sunsweet
    • Tree Top
    • WD-40
    • Kingsford

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    20
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    August 29, 2022
    Business Entity
    Business Entity Name McLean Design Inc.
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation June 9, 2004
    Status Active
    Last Updated September 29, 2021
    ID 2626295
    Payment & Legal Filings
    Bankruptcy No
    Tax Lien Filings 0
    Judgement Filings 0
    Collection Count 0
    Source Experian - Full Report
    Last Updated September 29, 2021

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