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Create Triumphant

The way we see it, branding and packaging is the core of your business. Your package is the most elemental expression of your brand, the physical manifestation of its most primary essence, the one piece that consumers can actually hold in their hands.

  • $25,000+
  • $200 - $300 / hr
  • 2 - 9
  • Walnut Creek, CA
  • Founded 1991

1 Language that we service

  • English

10 Timezones that we service

PST
Pacific Standard Time (PST)
EST
Eastern Standard Time (EST)
CST
Central Standard Time (CST)
MST
Mountain Standard Time (MST)
AKST
Alaska Standard Time (AKST)
HST
Hawaii Standard Time (HST)
MET
Middle East Time (MET)
EET
Eastern European Time (EET)
CET
Central European Time (CET)
GMT
Greenwich Mean Time (GMT)

1 Locations

  • Walnut Creek , CA
Total Reviews
26
Average Referral Rating
5.0 /5
Most Common Project Size

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    McLean Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.8
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Expertise in Diverse Industries

      McLean's expertise spans a range of industries, including food and beverage, consumer goods, and lifestyle brands. Clients from various sectors benefit from their industry-specific knowledge and design capabilities.

    • High Client Satisfaction and Loyalty

      Many clients express high satisfaction with McLean's services, often returning for additional projects and recommending them to others. Their work frequently results in positive feedback from both clients and their end consumers.

    • Strong Project Management Skills

      McLean is noted for their effective project management, consistently delivering projects on time and within budget. Clients appreciate their structured processes and clear communication, which facilitate smooth project execution.

    • No Significant Areas for Improvement Noted

      Most clients report no major areas for improvement, highlighting McLean's consistent performance and quality of work. The few suggestions for improvement are minor and do not detract from overall client satisfaction.

    • Innovative Solutions for Packaging Challenges

      McLean effectively addresses complex packaging challenges, such as printing on difficult materials and creating cohesive brand experiences across different formats. Their expertise in packaging innovation is highly valued by clients.

    McLean Reviews

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    Logo, Packaging & Brand Design for Surf Lifestyle Brand

    • Branding Packaging Design
    • $1,000,000 to $9,999,999
    • June 2022 - Feb. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We believe in their vision, idealism, ability to execute, and commitment to us."

    Oct 4, 2024
    Founder & Chairman, INDOxyz Surf
    Michael Riady
    • Hospitality & leisure
    • Los Angeles, California
    • 1-10 Employees
    • Online Review 
    • Verified

    A surf lifestyle brand hired McLean to design their logo, packaging, and brand. The team also advised the client on strategies and provided recommendations on ways to achieve the client’s branding goals.

    Branding & Packaging Design for Chocolate Producer

    • Branding Packaging Design
    • Confidential
    • May - Aug. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "McLean was a highly responsive team that went above and beyond to meet our needs."

    Aug 22, 2024
    VP Retail Sales & Marketing, Chocolate Producer
    Anonymous
    • Food & Beverage
    • Madison, Wisconsin
    • 201-500 Employees
    • Online Review 
    • Verified

    McLean developed two new brands for a chocolate producer. McLean created the brands' names and designed the products' packaging, delivering mechanical files for the printer.

    Branding & Packaging Design for Brewed Beverages Producer

    • Branding Packaging Design
    • Confidential
    • Feb. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The McLean team was agile and always there to support."

    Aug 21, 2024
    Department Head, Bubble Bud Inc.
    Anonymous
    • Food & Beverages
    • Edmonton, Alberta
    • 11-50 Employees
    • Online Review 
    • Verified

    McLean has designed the branding identity of a brewed beverage producer. McLean created the client's brand name and brand book, which included example expressions. The team designed the product's packaging.

    Branding Services for Food & Beverage Company

    • Branding Packaging Design
    • $50,000 to $199,999
    • Jan. - June 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "Ian was a proven brand leader with an exceptional team of people who knew food and beverage design well."
    Dec 11, 2023
    Director of Marketing, Nova Naturals
    Mike Fransz
    • Food & Beverage
    • Long Beach, California
    • 51-200 Employees
    • Online Review 
    • Verified

    Looking to reposition their brand, a food and beverage firm hired McLean to come up with a new, visually appealing brand design and improve their on-pack brand messaging.

    Branding & Package Design for Beverage Manufacturing Company

    • Branding Other Design
    • Confidential
    • Dec. 2021 - Feb. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They were top-tier designers; they knocked it out of the park with a great product.”

    Aug 29, 2022
    Founder, Leelanau Tea
    Kevin Vann
    • Food & Beverages
    • Traverse City, Michigan
    • 1-10 Employees
    • Phone Interview 
    • Verified

    A beverage manufacturing company wanted to rebrand. McLean guided them through the process, provided several options, and created new designs for the company’s logo and label for five different products.

    Branding & Design for Packaging Consulting Company

    • Branding Other Design
    • $200,000 to $999,999
    • Jan. 2002 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “The crew is great at listening, processing information, and feeding it back through a creative process.”

    Jun 13, 2022
    President & Founder Emeritus, Healthy Brand Builders
    Jim Tonkin
    • Advertising & marketing
    • Scottsdale, Arizona
    • Phone Interview 
    • Verified

    McLean provides naming and branding services for a strategic consulting firm. They’ve worked with several end clients developing the brand architecture and principles, particularly for beverage brands.

    Rebranding for Home Services Marketplace

    • Branding
    • Confidential
    • Apr. - June 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “McLean helped us come up with a great brand that really fit us.”

    Feb 18, 2022
    Former Interim COO, Home Services Marketplace
    Daniel Cotlar
    • Retail
    • Austin, Texas
    • 51-200 Employees
    • Phone Interview 
    • Verified

    McLean helped rebrand a home services marketplace to create a more aspirational brand according to the client’s needs. The deliverables included a new name, logo, and branding kit.

    Audit & Package Design Services for Energy Drink Company

    • Other Design
    • $10,000 to $49,999
    • Dec. 2019 - Jan. 2020
    4.5
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They challenged our preconceptions in a good way, and they had great teamwork as we came up with a solution.”

    Feb 2, 2022
    Creative Director, Energy Drink Company
    Steve Jakobsen
    • Food & Beverages
    • Los Angeles, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    McLean worked on an energy drink company’s packaging design. The team also audited the client’s status in the marketplace and where they were heading. 

    Packaging Design & Branding for Coffee Company

    • Advertising Branding
    • $50,000 to $199,999
    • Apr. - Oct. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "McLean gave us a fresh, creative expression of our brand."

    Jan 31, 2022
    Principal, SHR Perceptual Branding
    Will Rodgers
    • Food & Beverages
    • Scottsdale, Arizona
    • 11-50 Employees
    • Phone Interview 
    • Verified

    McLean provided branding and packaging design services for a coffee company. After a discovery phase, they delivered brand platform tools, presented design options, and later created final mechanical designs.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    26
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    October 15, 2024
    Business Entity
    Business Entity Name McLean Design Inc.
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation June 9, 2004
    Status Active
    Last Updated September 29, 2021
    ID 2626295
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated December 31, 2020
    Learn More About The Clutch Verification Process

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