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Leading strategic branding consultancy.

Northbound is a leading strategic branding consultancy in Seattle, San Francisco, and across the United States.

Our clients include Microsoft, Amazon, HPE, Bank of Hawaii, Alliant, Delta Dental, Magic: The Gathering among others.

We believe that brand is a multiplier of business value. By defining who you are and what you stand for your brand connects how you run your organization and how you creatively express it to the world.

  • Min project size
    $50,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Locations
    Seattle, WA
  • Year founded
    Founded 2012

2 Locations

  • Seattle , WA
  • San Francisco , CA
No have been added yet...

    Pricing Snapshot

    Min. project size $50,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 4.8 /5

    What Clients Have Said

    Clients appreciate Northbound's good value for cost, with projects ranging from $23,000 to $500,000. They consistently deliver on time, are responsive, and adapt to client needs, indicating a strong alignment of pricing with quality and client satisfaction.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $50,000 - $199,999 based on 12 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Northbound Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.8
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Strong Branding and Positioning Skills

      Northbound consistently delivers comprehensive branding strategies, including naming, messaging, and visual assets. Clients from various sectors, such as technology, nonprofit, and home care, appreciate the team's ability to create unique and effective brand identities.

    • Timely Project Management

      Northbound is praised for delivering projects on time and within budget. Clients note their excellent communication and responsiveness, ensuring a seamless workflow and satisfaction with project timelines.

    • Expertise in Multiple Industries

      Northbound has successfully worked with a diverse range of clients, from tech giants to nonprofits, demonstrating their versatile branding expertise across different industries.

    • Personal Investment and Dedication

      Clients appreciate Northbound's personal involvement and dedication to their projects. The team often goes above and beyond to ensure success, making clients feel valued and understood.

    • High Client Satisfaction and Positive Outcomes

      Clients report increased brand awareness, improved positioning, and positive feedback from stakeholders due to Northbound's work. Their efforts often result in business growth and enhanced brand perception.

    • Need for More Gen Z Insights

      One client suggested that Northbound could improve by providing more research and insights into reaching younger demographics, specifically Gen Z, to enhance brand relevance.

    Northbound Reviews

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    Rebranding & Market Research for Packaging Solutions Company

    • Branding Market Research Marketing Strategy
    • $50,000 to $199,999
    • Apr. 2024 - Mar. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were excellent listeners who always had our best interest at heart."

    President, PAC Worldwide
    Thomas Parenteau
    • Manufacturing
    • Redmond, Washington
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Northbound provided comprehensive rebranding services for a packaging solutions company. The team conducted a competitive audit, developed a vision statement, and created a brand narrative and tagline.

    Branding for Home Care Company

    • Branding
    • Less than $10,000
    • Feb. - Mar. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They delivered flawlessly."

    CEO, Agape In Home Care
    Tim Cooke
    • Healthcare
    • Bellevue, Washington
    • 11-50 Employees
    • Online Review 
    • Verified

    Northbound provided branding services for a home care company. They helped the client create a messaging framework and a name for their new premium service.

    Product Naming & Branding Services for Technology Company

    • Market Research Marketing Strategy Product Marketing
    • Confidential
    • Mar. - May 2024
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They delivered items on time and always provided proof of execution as needed.”

    Executive, Microsoft
    Anonymous
    • Information technology
    • Redmond, Washington
    • 10,001+ Employees
    • Online Review 
    • Verified

    A technology company hired Northbound to develop their brand foundations and name their new products. The team’s tasks included developing a brand strategy deck and creating a simple truths framework.

    Branding Services for Internet Service Provider

    • Branding Marketing Strategy
    • $50,000 to $199,999
    • July - Oct. 2023
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0
    "Northbound is very comprehensive and thoughtful in its approach."
    Dir of Marketing, Lightcurve
    Anonymous
    • Telecommunications
    • Seattle, Washington
    • 51-200 Employees
    • Online Review 
    • Verified

    Northbound was hired to re-name and position the client's company in the market.

    Branding for Cybersecurity Software Provider

    • Branding Logo Other Design
    • Confidential
    • Dec. 2022 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They have a talented and creative team that works as a partner to us and demonstrates enthusiasm similar to our own."

    Advisor, Oleria
    Anonymous
    • Software
    • Bellevue, Washington
    • 11-50 Employees
    • Online Review 
    • Verified

    Northbound has provided branding services to a cybersecurity software provider. They've developed the client's new name, brand identity, positioning, narrative, related content, and brand assets.

    Brand Refresh for Nonprofit Theater Company

    • Branding Logo Market Research Marketing Strategy
    • $10,000 to $49,999
    • July 2018 - Feb. 2019
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "Given the resources and the time we had available, Northbound did everything that we could have asked for and more."

    Managing Director, Seattle Rep
    Jeffrey Herrmann
    • Arts, entertainment & music
    • Seattle, Washington
    • 201-500 Employees
    • Online Review 
    • Verified

    Northbound refreshed a nonprofit theater company's brand and visual identities. They managed the discovery phase, interviewed the organizational leaders, and provided marketing and competitive insights.

    Branding Services for Emergency Communications Firm

    • Branding Market Research Marketing Strategy
    • Confidential
    • Apr. - Oct. 2022
    5.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We highly appreciate the empathy they showed for us and our mission."

    VP of Product, Genasys
    Richard Bullwinkle
    • Software
    • San Diego, California
    • 201-500 Employees
    • Online Review 
    • Verified

    Northbound provided branding services for an emergency communications firm. The team was tasked with conducting interviews, market research and analysis, and product and market positioning.

    Branding, Naming & Consulting for Nonprofit Organization

    • Business Consulting
    • $10,000 to $49,999
    • Sep. 2021 - Jan. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Northbound is very good at collaborating with clients, helping them understand the value of these types of projects.”

    Experience Design & Marketing Director, Northwest Center
    Natalie Herrera
    • Nonprofit
    • Renton, Washington
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Northbound worked with a nonprofit organization to rebrand and rename one of their divisions. Their scope included consulting and working with stakeholders on the company’s messaging and positioning.

    Branding & PR Services for E-Learning Provider

    • Public Relations
    • Confidential
    • Dec. 2019 - Feb. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their team was made up of bright people who always listened to our problems and came up with immediate solutions."

    President, Knowledge Anywhere
    Charlie Gillette
    • Education
    • Seattle, Washington
    • 51-200 Employees
    • Phone Interview 
    • Verified

    An e-learning provider was looking to optimize their digital presence, so they engaged with Northbound for their branding and PR services to improve the positioning of their products on their web platform.

    Branding for Software Development Company

    • Branding
    • $200,000 to $999,999
    • May - July 2019
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Their approach for how to secure executive alignment was super unique and valuable."

    Global Brand Manager, Microsoft
    Julie Wymetalek
    • Software
    • Seattle, Washington
    • 10,001+ Employees
    • Online Review 
    • Verified

    Northbound was hired to manage the rebranding of a software development company. They conducted customer research and provided a recommendation for a final brand name, including messaging and positioning work.

    Locations (2)

    10 - 15

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