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Leading strategic branding consultancy.

Northbound is a leading strategic branding consultancy in Seattle, San Francisco, and across the United States.

Our clients include Microsoft, Amazon, HPE, Bank of Hawaii, Alliant, Delta Dental, Magic: The Gathering among others.

We believe that brand is a multiplier of business value. By defining who you are and what you stand for your brand connects how you run your organization and how you creatively express it to the world.

  • $50,000+
  • $150 - $199 / hr
  • 10 - 49
  • Founded 2012
Average Review Rating
5.0
Total Reviews
15
Most Common Project Size
$50,000 to $199,999
Average Referral Rating
5.0 /5

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    Highly Rated Similar Providers

    Overall Review Rating

    5.0
    • Quality

      4.9 /5
    • Schedule

      4.9 /5
    • Cost

      4.8 /5
    • Willing to Refer

      5.0 /5
    See all 15 Reviews
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    Branding for Cybersecurity Software Provider

    • Branding Logo Other Design
    • Confidential
    • Dec. 2022 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They have a talented and creative team that works as a partner to us and demonstrates enthusiasm similar to our own."

    Sep 11, 2023

    Northbound has provided branding services to a cybersecurity software provider. They've developed the client's new name, brand identity, positioning, narrative, related content, and brand assets.

    Brand Refresh for Nonprofit Theater Company

    • Branding Logo Market Research Marketing Strategy
    • $10,000 to $49,999
    • July 2018 - Feb. 2019
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "Given the resources and the time we had available, Northbound did everything that we could have asked for and more."

    Aug 6, 2023

    Northbound refreshed a nonprofit theater company's brand and visual identities. They managed the discovery phase, interviewed the organizational leaders, and provided marketing and competitive insights.

    Branding Services for Emergency Communications Firm

    • Branding Market Research Marketing Strategy
    • Confidential
    • Apr. - Oct. 2022
    5.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We highly appreciate the empathy they showed for us and our mission."

    Apr 25, 2023

    Northbound provided branding services for an emergency communications firm. The team was tasked with conducting interviews, market research and analysis, and product and market positioning.

    Branding, Naming & Consulting for Nonprofit Organization

    • Business Consulting
    • $10,000 to $49,999
    • Sep. 2021 - Jan. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Northbound is very good at collaborating with clients, helping them understand the value of these types of projects.”

    Mar 30, 2023

    Northbound worked with a nonprofit organization to rebrand and rename one of their divisions. Their scope included consulting and working with stakeholders on the company’s messaging and positioning.

    Branding & PR Services for E-Learning Provider

    • Public Relations
    • Confidential
    • Dec. 2019 - Feb. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their team was made up of bright people who always listened to our problems and came up with immediate solutions."

    Jan 31, 2023

    An e-learning provider was looking to optimize their digital presence, so they engaged with Northbound for their branding and PR services to improve the positioning of their products on their web platform.

    Branding for Software Development Company

    • Branding
    • $200,000 to $999,999
    • May - July 2019
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Their approach for how to secure executive alignment was super unique and valuable."

    Nov 2, 2022

    Northbound was hired to manage the rebranding of a software development company. They conducted customer research and provided a recommendation for a final brand name, including messaging and positioning work.

    Rebranding for Nonprofit Organization

    • Branding
    • Confidential
    • June - Nov. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The Northbound team had excellent listeners and collaborators with a lot of good advice.”

    Oct 25, 2022

    Northbound provided branding services for a nonprofit organization’s partner. After a discovery phase, they created a new name, logo, identity, messaging, and visual guide. They also advised on trademarking.

    Branding & Strategy for Marketing & Advertising Agency

    • Branding
    • $200,000 to $999,999
    • May 2012 - Dec. 2014
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They were wonderful collaborators that we trusted fully.”

    Oct 24, 2022

    An advertising and marketing agency hired Northbound for brand strategy, naming, and supplemental expertise with client challenges. They also assisted with positioning and marketing plans.

    Branding Services for Technology Solutions Provider

    • Branding
    • Confidential
    • Sep. 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Northbound is a smaller company but brings the best in class of thinking and expertise.”

    Oct 19, 2022

    A technology solutions provider hired Northbound to handle their branding needs. They've helped with the client's brand architecture and developed the brand strategy and messaging for their product portfolio.

    Web Design & Branding for Transportation Solutions Company

    • Branding Web Design
    • $50,000 to $199,999
    • Jan. 2015 - Sep. 2016
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    ''their level of attention to me as a client was great — they were invested in ensuring we were successful.''

    Sep 26, 2022

    A transportation solutions company hired Northbound to provide web design and branding. They thoroughly examined the client's market and competition to deliver a new and unique brand identity.

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