Northbound

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product marketing for NICE, a software company. We’re a platform where AI agents work together across the entire customer experience to automate, orchestrate, and continuously improve service at scale.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northbound?

We needed help clarifying and strengthening our company’s naming, brand architecture, and core messaging so our portfolio and innovations were easier to understand, more consistent, and more differentiated across markets, buyers, and use cases.

SOLUTION

What was the scope of their involvement?

Northbound led a comprehensive brand and messaging engagement that included stakeholder interviews, qualitative analysis, and working sessions to assess our existing positioning. They facilitated workshops to develop and pressure-test naming, brand architecture, and messaging frameworks. Northbound also delivered rollout decks, executive presentations, and ongoing steering to help align leadership and teams and support activation across the organization.In terms of deliverables, Northbound provided a set of concrete outputs, including messaging and positioning frameworks, naming and brand architecture recommendations, documented narrative and language guidelines, and supporting rollout materials. This included executive-ready decks, workshop readouts, and reference documents designed to guide internal alignment and enable consistent application across marketing, product, and go-to-market teams.

What is the team composition?

We worked with 2–5 teammates from Northbound.

How did you come to work with Northbound?

Someone referred Northbound to me.

What is the status of this engagement?

We worked together from September 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Northbound’s engagement resulted in strong executive alignment, successful large-scale rollouts with positive feedback from hundreds of stakeholders, and a comprehensive set of documented frameworks and materials that teams could consistently reference and apply, enabling clearer communication and faster alignment across the organization.A key qualitative indicator was the lack of resistance to the work. Stakeholders broadly agreed the effort was overdue and necessary. Feedback consistently reflected relief and clarity, and teams aligned quickly around the outputs with minimal debate, indicating strong acceptance and improved collaboration.

How did Northbound perform from a project management standpoint?

Northbound’s project management was very strong. They adjusted quickly when we asked them to pull the original timeline forward to support SKO in January 2024, kept things moving, and still delivered on time. The work stayed organized, responsive, and easy to engage with throughout. We mainly communicated through virtual meetings.

What did you find most impressive about them?

Northbound’s brand philosophy stood out the most. They brought a clear point of view, strong instincts around simplification and coherence, and the confidence to challenge existing thinking in a way that felt constructive and grounded in real-world brand building.

Are there any areas they could improve?

If anything, it would’ve helped if Northbound had introduced an executive-level overview earlier in the process to pressure-test the direction with leadership sooner. That said, the work ultimately landed very well and achieved strong alignment once shared.

BACKGROUND

Please describe your company and position.

I am the Global Content Manager, Lifecycle Experiences at a technology solutions company.

Describe what your company does in a single sentence.

Our company is a worldwide technology leader with the purpose of powering an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• Develop a customer storytelling decision tree model, with a clear classification system and workflow that enables consistent evaluation of customer types and a matching bill of materials that will guide execution and use in the customer experience

SOLUTION

How did you find Northbound?

Previously worked together

Why did you select Northbound over others?

Positive experience working together previously

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Overall scope of work: Develop a clear classification system and workflow that enables consistent evaluation of customer types, directing internal teams to a matching bill of materials that will guide execution

Phases: Discovery and strategy

Deliverables: One deck (3-5 pages) of the final customer story classification, decision criteria, and examples as an appendix​ 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive qualitative feedback on the final customer storytelling decision tree model and associated bill of materials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I truly enjoyed working with the Northbound team! They were very responsive in our Webex Teams Space and delivered materials on time. 

What was your primary form of communication with Northbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I felt like they understood our organization's culture well. I appreciated how quickly they got up to speed on the project and its nuances. They felt like an extension of our team! 

Are there any areas for improvement or something Northbound could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director, Internal Communications of Siteimprove

Describe what your company does in a single sentence.

We build software for digital accessibility and marketing performance for websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• Brand a new product
• Company visual identity
• Create a company Mission statement

SOLUTION

How did you find Northbound?

Referral

Why did you select Northbound over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Siteimprove partnered with Northbound for the launch of Siteimprove.ai, a product we are literally betting the company on! It was both a product launch and a complete repositioning of the company in several markets. Key deliverables included:

• Product name
• Product logo and visual identity
• Company visual identity
• Product Vision creation
• Company Mission creation
• Visual identity assets - design concepts, icons, photos, color style guide
• Brand narrative

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I don't have access to specific data points for this survey, but we were pleased with the successful outcomes both internally and externally when launching the new product and visual identity because we could articulate a clear and compelling story:

• Media coverage
• Industry Analyst Relations reports (Northbound's deliverables helped us with pre-briefing analysts as the product vision came together and we ultimately secured a very high ranking in an important report as a result)
• Social media engagement
• Field events - catching the eyes of prospects
• Customer Advisory Board - enthusiasm from key customers
• Internal - motivational "launch" to employees with global support and pride in the company's direction.  95-100% adoption of visual identity for internal materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Northbound managed our project, and the inevitable scope creep, with aplomb. They met the deadlines we agreed on, made adjustments we requested on the fly without losing sight of the overall project milestone, and were incredibly responsive. Their team clearly worked closely together and each person seemed well-read on the project, goals, and us.

What was your primary form of communication with Northbound?

Virtual Meeting

What did you find most impressive or unique about this company?

I was blown away not only by the many, many ideas Northbound generated but also by their expertise in framing the ideas for us. Northbound grounded every concept and every presentation with systemic, bigger-picture framing -- such as the competitive landscape or the realities of trademarking a new name or a key principle in design that would help us understand the color palette or choice of typography. It was fascinating and incredibly helpful. I knew each idea presented came from a smart, intentional, expert point of view.

Are there any areas for improvement or something Northbound could have done differently?

Two suggestions I have:

Create a shared space for documents everyone needed or asked about -- such as the latest version of a deck or the project timeline. Northbound was incredibly responsive and so access wasn't really an issue, but I think they were asked for the things over and over by different stakeholders on the client side. A self-serve approach could have helped with sharing documents that people wanted to view or screen grab for various internal needs along the way.

Send summaries of the meetings so there was a written record of decisions made or points of discussion that anyone who couldn't make the meeting could review and follow along with.

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Brand Marketing of Avalara

Describe what your company does in a single sentence.

We offer agentic tax and compliance solutions for businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• Our challenge was, in the face of ai-based startups, rethink our messaging to focus on the strides we have made leveraging AI and agentic processes for our tax and compliance products.
• Reposition the company as the trusted leader in agentic tax and compliance, not just for customers and prospective customers, but for partners, employees, and future investors.

SOLUTION

How did you find Northbound?

• Online Search
• Referral

Why did you select Northbound over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery Goal: Uncover best opportunities to resonate with customers and partners through a position based on leadership in  Platform + AI.​ 

• Kick-off workshop
• Strategic materials and business review.
• Existing insight analysis.•Competitive/Peer audit.
• Brand assessment.•Internal stakeholder interviews.
• Analyst Interviews 
• Partner Interviews  

Deliverables:  Insights findings & brand strategy opportunities report (PPT). 
Research Goal: Evolve the positioning statement + tagline, building on current leadership stature and aligning with the company manifesto.•Draft and align on sample profile to begin recruit during Discovery

• Field qualitative customer research IDIs 
• Northbound will develop stimulus, discussion guides, consult on recruit specifications, review possible interview recruits, moderate up to 24 interviews, and report on findings in partnership with internal Avalara teams and external partners.  Deliverables: Primary research insights report (delivered as a PPT and incorporated into the Positioning workshop)

Positioning and Tagline 
Development
Goal: Evolve the positioning statement + tagline, building on current leadership stature and aligning with the company manifesto. 

• Positioning workshop (2-3 hours, integrating discovery insights and positioning hypotheses)
• Positioning Development (3 rounds)
• Tagline Development (3 rounds)
• Finalization of positioning and tagline. 

Deliverables: Avalara brand positioning, and external tagline in PPT presentation. Employee Training & Co-creation + Messaging Goal: Share the Platform story and co-create ​concrete ideas that can be used across teams to ​bring the new positioning messaging to life for external audiences. 

• Training and Co-Creation Workshop (up to 5 departments and 5 roundtables)​
• Develop messaging for each segment/market to ensure resonance and alignment with the overall Avalara brand. Include short/medium/long narrative and copy ready messaging. (3 rounds)
• 3-4 messaging pillars that build to one powerful POV•Reasons to believe

Deliverables: Co-Created internal ideas/roadmap. Copywritten messaging framework

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have just wrapped up the project, so it is still early -- and not the kind of work that will necessarily be measured through key KPIs. But I will say that everyone who had contact with Northbound and the process was impressed with the quality of level of thinking. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverly or timeliness was never an issue. They were prepared at every turn. Sometimes we, on the client side, were not particularly prepared for the next step. As a result, we delayed the length of the project. 

What was your primary form of communication with Northbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I felt, from the beginning, Northbound was willing to figure out ways to modify their process to fit our particular situation. They were not rigid and very collaborative. They are very good listeners and I never felt like we were reiterating messages so they would hit the mark.  

Are there any areas for improvement or something Northbound could have done differently?

Not that I can think of. I would definitely work with Northbound again.

BACKGROUND

Introduce your business and what you do there.

I’m a brand marketing manager at a company that provides AI-powered networking, security, and connectivity solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northbound?

We needed help developing guidelines and a decision framework on how to leverage AI for creative excellence while maintaining trust in our brand.

SOLUTION

What was the scope of their involvement?

Northbound helped us define what trust means to our team, then identified competitive and comparative brands and use cases to be taken into consideration. The team conducted desk research and interviews with 10 internal stakeholders and additional third-party subject matter experts. Northbound also audited benchmark brands and incorporated the insights to create simple truths, principles, and criteria for maintaining trust across branded and creative experiences. We had iterative collaboration and development on a weekly basis with the core corporate brand team. The final deliverable was a PowerPoint document with actionable guidance and a decision-making framework to be rolled out across the organization.

What is the team composition?

We worked with four members of Northbound’s team.

How did you come to work with Northbound?

Northbound has an existing relationship with our company and has worked on many projects for the marketing team over the years. They are one of our go-to agencies for brand strategy projects and research.

What is the status of this engagement?

 We worked together from June–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Northbound's final deliverable was well-received by our marketing leadership team, who immediately started discussing existing use cases and how they could apply the guidance developed. 

How did Northbound perform from a project management standpoint?

Northbound delivered the project on time. We appreciated their flexibility and responsiveness when it came to accommodating our leaders' busy and constantly changing schedules. Our primary form of communication was via Webex.

What did you find most impressive about them?

I appreciated Northbound's highly collaborative culture and being part of the creative process.

Are there any areas they could improve?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Content Marketing of Sisense

Describe what your company does in a single sentence.

The Sisense embedded analytics platform enables app creators to make data make sense for their users, embed insight everywhere in their experiences, and inspire their users to take action.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• To create a practical and durable foundation for effective, consistent messaging and communications

SOLUTION

How did you find Northbound?

colleague here had worked with them in the past

Why did you select Northbound over others?

colleague had great past experience with them

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I don't have the SOW

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's deliverables were a foundational messaging framework, a new tagline, and strategic tools designed to enable future, measurable success

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time, and the team was timely and professional and went above and beyond in their responses with all comms. 

What was your primary form of communication with Northbound?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We recently completed a comprehensive messaging and brand identity project with Northbound, and the results have been exceptional. From the start, their expertise was evident in their in-depth work with our ELT, where they masterfully translated our company's core mission and vision into a powerful strategic framework.

Northbound demonstrated a profound understanding of our product and our target audience of "Digital Prime Movers" , creating a narrative that connects emotionally with their needs and aspirations. The resulting messaging playbook, which includes a new tagline, elevator pitch, and value pillars, is a single source of truth that is both durable and flexible. 

Their delivery was equally impressive. They presented this complex, foundational work to our marketing, sales, and product teams, not as a finished product, but as a practical toolkit. They clearly articulated how the new messaging applies directly to each role, ensuring everyone, from product managers to salespeople, can use it to build a consistent brand story and drive business growth.

Are there any areas for improvement or something Northbound could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Sisense

Describe what your company does in a single sentence.

Sisense is an embedded analytics company that sells the industry's leading Analytics Platform as a Service solution to technology and software providers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• Build and deliver a messaging playbook that departments across the company can reference to accurately leverage our messaging for their respective jobs
• Refine and simplify our existing messaging and positioning framework

SOLUTION

How did you find Northbound?

• Referral
• worked with them before

Why did you select Northbound over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Domain expertise

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Northbound helped us unify and simplify our messaging framework by interviewing key stakeholders across our field, engineering, and executive teams; hosting workshops with stakeholders to refine the language we want to use to describe our company; and delivering the final output of the refined messaging in two company-wide presentations that included a playbook for all employees to use to better understand and disseminate our messaging into their own work. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of each project phase as originally defined in our SOW, on time and with the quality we expected; Facilitation of the messaging workshops; and facilitation of the company-wide presentations that delivered our new messaging to all employees, along with a commitment to be available should any additional questions or needs tied to this project arise. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They not only delivered projects on time, but committed to weekly check ins where they shared the incremental progress they were making on the work. We had a dedicated project manager in addition to the phenomenal SMEs who supported this work and all involved were professional, friendly, and accommodating to our company's changing needs and priorities. They were flexible in scheduling and incredibly easy to work with! 

What was your primary form of communication with Northbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've worked with Northbound at a few different companies over the years and with each project I've worked on with the team I have received completely unique, considered, and differentiated messaging. This company really takes the time to get to know the personalities behind the brand and infuses their work with the desired tone and company values. They are true branding experts with a unique ability to get to the heart of a business and provide the unique language that helps that business stand out from competitors. 

Are there any areas for improvement or something Northbound could have done differently?

Truthfully, no. I am completely satisfied with every aspect of this project. 

BACKGROUND

Introduce your business and what you do there.

Buddha Jewelry is a piercing jewelry company. We design and create high-quality, nickel-free, biocompatible gold body jewelry that celebrates global cultures and self-expression while supporting charitable initiatives and community connections worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northbound?

We needed help evolving our brand expression.

SOLUTION

What was the scope of work performed?

Northbound helped us evolve our brand expression. They created a brand style guide and a new visual identity and crystallized our brand strategy and positioning. The brand style guide included our strategy, positioning, messaging and communication framework, logo, typeface, and visual identity.

What is the team composition?

We worked with four teammates from Northbound.

How did you come to work with Northbound?

We were familiar with Northbound because a former colleague went to work for them after we worked together. We felt they really understood our style of work and the direction we wanted to take the brand.

What is the status of this engagement?

We began working with Northbound in January 2025, and the project completed in June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Northbound has helped us have a robust schedule outline and milestones. The outcomes were great, and they met our deadline for an event.

How did Northbound perform from a project management standpoint?

Northbound has delivered on time. We have recurring weekly meetings and a Box content repository.

What did you find most impressive about them?

Their approach is the most similar to how we like to work, and it feels like they really understand that. They’ve become students of our business and have a great understanding of our motivations and desires.

Are there any areas they could improve?

No, there’s nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the President of PAC Worldwide

Describe what your company does in a single sentence.

We protect things people care about by providing flexible packaging solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• Refresh PAC's brand (re-brand)
• Reposition PAC as a solutions provider

SOLUTION

How did you find Northbound?

Online Search

Why did you select Northbound over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop a well-researched comprehensive branding strategy that will set us up for the next phase of our company's growth.

Phase 1: Discovery

Deeply immerse in the brand, business and category context. Uncover key insights and opportunities for the PAC brand. Activities include: 

•       Kick off with core PAC team (1hr).

•       Strategic materials and business review.

•       Existing insights analysis.

•       Competitive/Peer audit (5-6)​.

•       Brand assessment.

•       Executive stakeholder interviews (4-6).

•       Line of Business stakeholder interviews (5).

Deliverable: Brand positioning opportunities report (PPT).

Phase 2: Vision and Values

Define the vision and values for the PAC brand. Activities include:               

•       Vision & Values workshop (Board of Directors, C-Suite, operators).

•       Development of Vision statement.

•       Review, revisions and finalization of Vision statement (2 rounds).

Deliverable: PAC Worldwide Vision and Values.

Phase 3: Customer Research

Discover the brand strategy opportunities & define the optimal brand foundation elements for the PAC Worldwide brand. Activities include:               

·         Research planning and preparation to incorporate innovation needs identified internally by PAC.

·         6-8 Customer and prospective customer interviews (4-6 U.S./Canada, 1-2 Malaysia, 1-2 Mexico).

Deliverable: Research report (PPT).

Phase 4: Day of Possibility and Brand Compass

Articulate the optimal foundational brand strategy for the PAC Worldwide brand to guide all future brand, marketing and portfolio decision-making. Activities include:               

·         Day of Possibility workshop.

·         Foundational brand strategy development (Brand Compass incl. brand positioning, purpose, brand narrative and big idea - 3 rounds)​.

·         Tagline (2 rounds)​.

·         Innovation workshop using the Brand Compass to identify opportunities for PAC.

Deliverable: Brand Compass, brand narrative and tagline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We worked off of a calendar (Gantt chart). The entire scope was also split into clear phases with specific deliverables. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Northbound delivered on time every time. They were very communicative throughout the project. They also adjusted in real-time when we added or modified the scope of the project. 

What was your primary form of communication with Northbound?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Northbound took the time to understand PAC's culture. They were excellent listeners who always had our best interest at heart. Their team is composed of excellent people who always put the customer first. 

Are there any areas for improvement or something Northbound could have done differently?

Not really. I was excited when we hired Northbound and they overdelivered while constantly adjusting on the fly to meet our changing needs while being under a tight budget. 

UPDATED REVIEW

This review was published on March 8, 2025.

Kim Donohue
Marketing Director, PAC Worldwide
Manufacturing
West - USA
1,001-5,000
Nov 2023 - Nov 2024
$50,000 to $199,999
Verified

Project summary
Northbound provided branding services for a packaging company. The team helped redefine the client's brand vision, values, and purpose and recommended an elevated brand strategy.

Feedback summary
Northbound received positive feedback from the client's founders, board of directors, and employees. The team was responsive, timely, and attentive to the client's needs. Northbound's people, culture, and approach were impressive.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of PAC Worldwide

Describe what your company does in a single sentence.

Packaging

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• Use research to validate our branding
• Re define our brand vision values and purpose
• Define our unique position in our marketplace

SOLUTION

How did you find Northbound?

Online Search

Why did you select Northbound over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PAC Worldwide will celebrate its 50th Anniversary in 2025, and we are looking for an agency partner to help us with a branding strategy project that will prepare us for the next phase of our growth.  

Our partner will recommend an elevated brand strategy that will take PAC from primarily a mailers manufacturer to a full-service solutions provider in the packaging market. We believe it is time to think beyond the mailer into adjacent markets that would benefit from our competencies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The overwhelming positive reception from our founders and board of directors to our employees.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication and deliverables were on point.

What was your primary form of communication with Northbound?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people, their culture and approach.  We knew immediately we wanted to work with Sam and her team.

Are there any areas for improvement or something Northbound could have done differently?

I can't think of anything,

STAR RATINGS
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the CEO of Agape In Home Care

Describe what your company does in a single sentence.

We care for the vulnerable via in home care. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northbound to accomplish?

• New Branding and Messaging

SOLUTION

How did you find Northbound?

Prior Project Engagement

Why did you select Northbound over others?

Best in the Business

How many teammates from Northbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to add a premium level of service that is uncommon to our industry. We reached out to Northbound to assist us with the messaging and naming. I've worked wtih them previously to name Sailbridge as a separate division of Flyhomes and they did an excellent job with that project as well. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received the messaging framework and the name we like. We'll continue to monitor effectiveness as we launch the ad campaign. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were always on time or early and they were quick to respond to our needs. They beat our expectations. 

What was your primary form of communication with Northbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personal involvement and investment into this project. In a world of impersonal corporate engagements, they were a breath of fresh air to work with. 

Are there any areas for improvement or something Northbound could have done differently?

They delivered flawlessly. I'm normally one to always come up with constructive criticism but in this case unfortunately I have nothing to suggest.