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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • Bronze Verified
  • $25,000+
  • $300+ / hr
  • 10 - 49
  • Founded 1998

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)
Average Review Rating
5.0
Total Reviews
96
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
5.0 /5

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    Locations (2)

    6 - 9

    Overall Review Rating

    5.0
    • Quality

      5.0 /5
    • Schedule

      5.0 /5
    • Cost

      4.9 /5
    • Willing to Refer

      5.0 /5
    See all 96 Reviews
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    Brand Naming & Design for Professional Services Firm

    • Branding Graphic Design Logo
    • $200,000 to $999,999
    • Feb. - Oct. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "The Catchword team was great to work with."
    Dec 20, 2023

    A professional services firm hired Catchword to develop a brand name and identity for their existing holding company. The team gave over 100 name options, created logos, and conducted trademark research.

    Naming & Rebranding for Marking Consulting Company

    • Branding Logo
    • Confidential
    • Jan. - June 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "I was impressed by their first-class capabilities equal to that of the largest firms with boutique-like client service."
    Dec 7, 2023

    Catchword provided branding and naming services for a marketing consulting company. Catchword created the branding identity for three different projects, including naming, logo design, and brand guidelines.

    Branding & Logo Design for Veterinarian Software Provider

    • Branding Logo
    • $50,000 to $199,999
    • May - Oct. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "Catchword's folks were experts in both naming and design with decades of experience and a super-impressive portfolio."
    Nov 13, 2023

    Catchword provided branding services for a veterinarian software provider. The team supported the naming of the client's new software platform and designed its logo. Catchword delivered a brand style guide too.

    Branding Services for Nonprofit Engineering Association

    • Branding
    • $50,000 to $199,999
    • Mar. 2022 - Feb. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We loved the energy they brought to the engagement.”

    Jul 31, 2023

    A nonprofit engineering association hired Catchword for branding services. After interviewing stakeholders, the service provider developed a new name, tagline, logo, and other visual elements. 

    Product Name for Financial Technology Firm

    • Branding Other Marketing
    • $10,000 to $49,999
    • Nov. - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword has been an invaluable partner in our efforts to name our product."

    Apr 25, 2023

    Catchword came up with a product name that reflected a financial technology firm's strengths and resonated with their target market. They conducted linguistic and cultural screening and narrowed down options.

    Brand Names for Biotechnology Research Company

    • Branding Market Research Marketing Strategy Product Marketing
    • $50,000 to $199,999
    • Oct. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They think with a marketing brain on a macro level and take everything into consideration."

    Mar 28, 2023

    Catchword was hired to name a biotechnology research company's product development platform and product recommendation engine. The names underwent initial screenings and were ready for trademark registration.

    Rebranding Program for Educational Book & Toy Publisher

    • Branding
    • $50,000 to $199,999
    • July - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their process is well-honed and guides clients in a way that is informative, collaborative, and fun."

    Jan 27, 2023

    Catchword led a rebranding program for an educational book and toy publisher. Their scope included brand strategy, positioning, name, and other design elements. They provided 100 names and 20 design options.

    Branding for Footwear & Apparel Company

    • Branding
    • $50,000 to $199,999
    • Apr. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were great, all around."

    Jan 17, 2023

    A footwear and apparel company hired Catchword to conduct a complete naming program for two of their products, including a deep discovery phase, multiple rounds of name development, and trademark prescreening.

    Branding Services for Software Company

    • Branding
    • $50,000 to $199,999
    • Feb. - Oct. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Their responsiveness, attention to detail, and commitment to doing and getting it right really stood out."

    Nov 29, 2022

    Catchword provided branding services for a software company. After thoroughly reviewing the client's documents and videos to understand their culture, the team created a shortlist of names and logo concepts.

    Rebranding & Naming for Freight Brokers Financial Platform

    • Branding
    • $50,000 to $199,999
    • May - Sep. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Their process and expertise were outstanding. They were masters of their space.”

    Sep 6, 2022

    Catchword provided naming and branding services for a freight brokers financial platform. They did interviews, went through various creative workshop sessions, and delivered two rounds of 500 names.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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    Verified Client Reviews
    96
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    December 20, 2023
    Business Entity
    Business Entity Name THE CYPHER GROUP, LLC
    Jurisdiction of Formation California
    Date of Formation May 5, 1998
    Status Active
    Last Updated October 31, 2020
    ID 199812510013
    Payment & Legal Filings
    Bankruptcy No
    Tax Lien Filings 0
    Judgement Filings 0
    Collection Count 0
    Source Experian - Full Report
    Last Updated July 23, 2019

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