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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • $25,000+
  • $300+ / hr
  • 10 - 49
  • Oakland, CA
  • Founded 1998

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY

Focus

Service Lines
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Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate $300+ /hr
Rating for cost 4.9 /5

What Clients Have Said

Catchword's services range from $10,000 to over $200,000, providing excellent value for cost. Clients praise their thorough process, creativity, and responsiveness, often resulting in multiple viable name options. Their project management is consistently described as organized and effective, ensuring timely delivery of quality work.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $49,999 based on 90 reviews
< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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Catchword Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Collaborative and Responsive

    The team at Catchword is frequently described as collaborative and responsive. Clients value their willingness to listen, adapt to feedback, and involve stakeholders throughout the process. This responsiveness contributes to a positive and productive working relationship.

  • Comprehensive Naming Process

    Catchword's naming process is thorough and well-structured, involving multiple rounds of ideation, stakeholder input, and trademark screening. Their methodical approach is appreciated by clients, who feel confident in the robustness and legality of the final name choices.

  • Attention to Detail

    Catchword is noted for their attention to detail in both the creative and logistical aspects of naming projects. This meticulousness ensures that all elements of the naming process are thoroughly considered, from initial ideation to final trademark checks.

  • Tailored Client Approach

    Catchword is recognized for their ability to tailor their approach to meet the specific needs of each client. They engage deeply with clients to understand their business, market, and objectives, ensuring that the naming solutions provided are highly relevant and effective.

  • Valuable Strategic Insights

    Catchword provides valuable strategic insights that go beyond naming, helping clients understand market trends and positioning strategies. Their expertise in branding is a significant asset, contributing to the overall success of their projects.

Catchword Reviews

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Product Naming Services for Software Company

  • Branding
  • Confidential
  • July - Oct. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"What impressed us most about Catchword was their ability to make the naming process both fun and educational."

Director, Software Company
Anonymous
  • Software
  • New York City, New York
  • 10,001+ Employees
  • Online Review 
  • Verified

Catchword provided naming services for a software company. The team reviewed background materials, conducted a competitive audit, interviewed stakeholders, and developed the product's architecture and naming.

Branding for Public Affairs Firm

  • Branding
  • $10,000 to $49,999
  • Oct. - Dec. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We're very happy with their work and look forward to continuing the collaboration!"

Partner, Capitol Advocacy
Chad Mayes
  • Consulting
  • Sacramento, California
  • 11-50 Employees
  • Online Review 
  • Verified

Catchword provided rebranding services for a public affairs firm. The team conducted discovery sessions to develop new company name options and guided preliminary trademark analysis.

Naming Services for Creative Agency

  • Branding Marketing Strategy Other Marketing
  • $10,000 to $49,999
  • May - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Catchword is the leading naming agency on Clutch for a reason! They’re really the best in the naming business."

Creative Director, GreyBox Creative
Remo Strada
  • Advertising & marketing
  • New York City, New York
  • 1-10 Employees
  • Online Review 
  • Verified

Catchword provided naming services for a creative agency's end client. The team created naming parameters, conducted name development reviews and screening, and offered name stories and taglines for each name.

Branding for Data & Analytics Company

  • Branding
  • $10,000 to $49,999
  • July - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The Catchword team demonstrates true curiosity and is very personable!"

Associate Director, Data & Analytics Company
Anonymous
  • Business services
  • Washington, District of Columbia
  • 51-200 Employees
  • Online Review 
  • Verified

Catchword provided branding services for a data and analytics company. The team conducted a discovery phase, led a name development process for the client, and performed trademark prescreening.

Branding & Trademark Evaluation for Medical Company

  • Branding Intellectual Property Law
  • $10,000 to $49,999
  • Jan. - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I always felt extremely confident in their work."

Global Marketing Strategist, Medical Company
Anonymous
  • Medical
  • Westbrook, Maine
  • 10,001+ Employees
  • Online Review 
  • Verified

Catchword has developed a brand name for a medical company's pet diagnostic platform. The team assists with trademark evaluations, linguistic and cultural research, creative ideations, and category descriptors.

Branding Strategy & Guidelines for Investment Consultancy

  • Branding Logo
  • Confidential
  • Nov. 2023 - Jan. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"What stood out most impressively about Catchword was their unique blend of creativity and strategic thinking."

Managing Partner, Investment Consultancy
Abraham T
  • Financial services
  • New York City, New York
  • 11-50 Employees
  • Online Review 
  • Verified

Catchword provided branding services and guidelines for an investment consultancy. The team was responsible for brand strategy, logo, color palette, typography, and a plan for brand launch.

Naming Services for Telecommunications Company

  • Branding
  • Confidential
  • Mar. - May 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They delivered on time and as promised, and we were very happy with the outcome."

CEO, Telecommunications Company
Anonymous
  • Telecommunications
  • San Francisco, California
  • 1-10 Employees
  • Online Review 
  • Verified

Catchword provided naming services to a telecommunications firm. The team created and evaluated numerous names, summarized key insights, and refined the options until the client made their selection.

Brand Naming Services for Medical Products Company

  • Branding
  • $10,000 to $49,999
  • Dec. 2023 - Mar. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I found their team to be really smart, accommodating, and easy to work with."

CEO, Bodyport
John Lipman
  • Medical
  • San Francisco, California
  • 11-50 Employees
  • Online Review 
  • Verified

Catchword provided naming services for a medical products company. The team conducted two rounds of name development to land on a shortlist and did a trademark and a Google screening on the shortlist names.

Naming Services for Global Communications Firm

  • Branding Other Marketing
  • Confidential
  • Dec. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Catchword is highly professional and dependable and produces high-quality work."

EVP, US Lead, & Health Brand Development, Edelman
Camille DeSantis
  • Advertising & marketing
  • New York City, New York
  • 5,001-10,000 Employees
  • Online Review 
  • Verified

Catchword provides branding services for a global communications firm. Their task mainly involves coming up with product name options and naming strategies for third-party clients.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
107
Overall Review Rating
5
Source
Clutch
Last Updated
January 17, 2025
Business Entity
Business Entity Name THE CYPHER GROUP, LLC
Jurisdiction of Formation California
Date of Formation May 5, 1998
Status Active
Last Updated October 31, 2020
ID 199812510013
Credit Report Results
International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 31, 2020
Learn More About The Clutch Verification Process

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