#1 NAMING FIRM and #1 BRANDING FIRM on CLUTCH

GOLD VERIFIED

Catchword is a brand-name development firm that has been creating industry-leading product, service, and company names since 1998. Clients hire and rehire us because we view naming as a key component of brand value, existing in symbiosis with strategy and design. Sure, we come up with super cool names, but not before we have a profound understanding of each client’s business and objectives and the brand strategy that makes sense for them.

Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

Through our partner agencies we also offer a full range of branding and design services to complement and support your new name.

As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.

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$10,000+
Undisclosed
2 - 9
Founded 1998
Oakland, CA
headquarters
  • 409 13th Street, 12th Floor
    Oakland, CA 94612
    United States
other locations

Focus

Service lines
100%
Branding
Client focus
55%
35%
10%
Enterprise (>$1B)
Midmarket ($10M - $1B)
Small Business (<$10M)
Industry focus
10%
10%
10%
10%
10%
10%
40%
Business services
Consumer products & services
Financial services
Branding Focus
100%

Portfolio

Key clients: 

Aetna, Allergan, Amazon, Corning, Dunkin’ Brands, Fitbit, GE Healthcare, Hitachi, The Home Depot, Indeed, Intel, McDonald’s, NBCU, PwC, Roku, Starbucks, Unilever, Volkswagon, Wells Fargo  

Reviews

5.0
4.992188
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Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
THE CYPHER GROUP, LLC
Status
Active
Jurisdiction of Formation
California
ID
199812510013
Date of Formation
May 5, 1998
Last Updated
October 31, 2020
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
July 23, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
64
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
April 21, 2021