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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • Min project size
    $25,000+
  • Hourly rate
    $300+ / hr
  • Employees
    10 - 49
  • Locations
    Oakland, CA
  • Year founded
    Founded 1998
  • Languages
  • Timezones

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Catchword offers competitive pricing for naming services, often delivering high value with projects ranging from $10,000 to over $100,000. Clients praise their comprehensive processes, creativity, and responsiveness, frequently resulting in multiple viable name options that align with business goals.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 91 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Catchword Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Attention to Detail and Quality

      Clients appreciate Catchword's attention to detail and commitment to quality. Their meticulous approach to naming and brand development ensures thorough exploration of options and consideration of trademark and cultural implications.

    • Expertise in Naming and Branding

      Catchword is highly praised for its expertise in naming and branding, consistently delivering high-quality names and strategic brand positioning. Clients appreciate their ability to generate unique and suitable names across various industries, from technology to healthcare.

    • Creative and Strategic Name Generation

      Catchword's creative process is highlighted as thorough and innovative, with the ability to provide a wide range of naming options that align with brand strategies and resonate with target audiences. Their strategic approach ensures names are not only creative but also meaningful.

    • Commitment to Client Satisfaction

      Catchword is committed to ensuring client satisfaction, often going above and beyond to meet client expectations. Their dedication to client success is a recurring theme in reviews, highlighting their customer-centric approach.

    • Strong Client Relationships and Collaboration

      Catchword is recognized for building strong, collaborative relationships with clients. They are described as personable, approachable, and dedicated to understanding clients' needs, which fosters a positive and productive partnership.

    Catchword Reviews

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    Naming Services for Global Communications Firm

    • Branding Other Marketing
    • Confidential
    • Dec. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword is highly professional and dependable and produces high-quality work."

    EVP, US Lead, & Health Brand Development, Edelman
    Camille DeSantis
    • Advertising & marketing
    • New York City, New York
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    Catchword provides branding services for a global communications firm. Their task mainly involves coming up with product name options and naming strategies for third-party clients.

    Branding Services for SaaS Company

    • Branding
    • $10,000 to $49,999
    • Jan. 2024 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The work we did with Catchword was incredibly productive."

    Director of Global Marketing, IDEXX Laboratories
    Angela DeRusha
    • Other industries
    • Portland, Maine
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    Catchword helped the client develop a name for their new platform. They presented over 100 name options, which were all previously vetted to avoid trademark conflicts.

    Branding & Logo Design for Healthcare Investment Firm

    • Branding Logo
    • $50,000 to $199,999
    • Mar. - Sep. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They have delivered their work on time (or early), on budget, and in an extremely professional and personable manner."

    Marketing & Comms Leader, Water Street Healthcare Partners
    Kelly Zitlow
    • Healthcare
    • Chicago, Illinois
    • 11-50 Employees
    • Online Review 
    • Verified

    Catchword developed a brand name and story, a logo, a visual identity, and a series of brand assets for a healthcare investment firm. This included conducting stakeholder interviews and market analysis.

    Brand Naming & Design for Professional Services Firm

    • Branding Graphic Design Logo
    • $200,000 to $999,999
    • Feb. - Oct. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Catchword team was great to work with."

    Executive, Vaco Holdings
    Anonymous
    • Consulting
    • Nashville, Tennessee
    • 10,001+ Employees
    • Online Review 
    • Verified

    A professional services firm hired Catchword to develop a brand name and identity for their existing holding company. The team gave over 100 name options, created logos, and conducted trademark research.

    Naming & Rebranding for Marking Consulting Company

    • Branding Logo
    • Confidential
    • Jan. - June 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "I was impressed by their first-class capabilities equal to that of the largest firms with boutique-like client service."
    Founder, Chord Marketing
    Dennis Reilly
    • Advertising & marketing
    • Boston, Massachusetts
    • 1-10 Employees
    • Online Review 
    • Verified

    Catchword provided branding and naming services for a marketing consulting company. Catchword created the branding identity for three different projects, including naming, logo design, and brand guidelines.

    Branding & Logo Design for Veterinarian Software Provider

    • Branding Logo
    • $50,000 to $199,999
    • May - Oct. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "Catchword's folks were experts in both naming and design with decades of experience and a super-impressive portfolio."
    Senior Director, Veterinary Software Marketing, IDEXX
    Lauren Macleod
    • Software
    • Westbrook, Maine
    • 10,001+ Employees
    • Online Review 
    • Verified

    Catchword provided branding services for a veterinarian software provider. The team supported the naming of the client's new software platform and designed its logo. Catchword delivered a brand style guide too.

    Branding Services for Nonprofit Engineering Association

    • Branding
    • $50,000 to $199,999
    • Mar. 2022 - Feb. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We loved the energy they brought to the engagement.”

    Chief of Staff, Fullsight
    Becky Sims
    • Nonprofit
    • Warrendale, Pennsylvania
    • 11-50 Employees
    • Phone Interview 
    • Verified

    A nonprofit engineering association hired Catchword for branding services. After interviewing stakeholders, the service provider developed a new name, tagline, logo, and other visual elements. 

    Product Name for Financial Technology Firm

    • Branding Other Marketing
    • $10,000 to $49,999
    • Nov. - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword has been an invaluable partner in our efforts to name our product."

    VP & Head of Marketing, Financial Technology Firm
    Reshma Kabani
    • Financial services
    • New York City, New York
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Catchword came up with a product name that reflected a financial technology firm's strengths and resonated with their target market. They conducted linguistic and cultural screening and narrowed down options.

    Brand Names for Biotechnology Research Company

    • Branding Market Research Marketing Strategy Product Marketing
    • $50,000 to $199,999
    • Oct. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They think with a marketing brain on a macro level and take everything into consideration."

    Global Director of Marketing, Biotechnology Research Company
    Kyonda Cooper
    • Chemicals & Biotechnology
    • Mountain View, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Catchword was hired to name a biotechnology research company's product development platform and product recommendation engine. The names underwent initial screenings and were ready for trademark registration.

    Rebranding Program for Educational Book & Toy Publisher

    • Branding
    • $50,000 to $199,999
    • July - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their process is well-honed and guides clients in a way that is informative, collaborative, and fun."

    Chief Sales & Mktg Officer, Educational Development Corp
    Heather Cobb
    • Publishing
    • Tulsa, Oklahoma
    • 51-200 Employees
    • Online Review 
    • Verified

    Catchword led a rebranding program for an educational book and toy publisher. Their scope included brand strategy, positioning, name, and other design elements. They provided 100 names and 20 design options.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    108
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    April 22, 2025

    Business Entity

    Business Entity Name THE CYPHER GROUP, LLC
    Jurisdiction of Formation California
    Date of Formation May 5, 1998
    Status Active
    Last Updated October 31, 2020
    ID 199812510013

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 31, 2020
    Learn More About The Clutch Verification Process

    Locations (2)

    6 - 9

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