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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • Min project size
    $25,000+
  • Hourly rate
    $300+ / hr
  • Employees
    10 - 49
  • Locations
    Oakland, CA
  • Year founded
    Founded 1998
  • Languages
  • Timezones

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY
No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Catchword's services range from $10,000 to over $200,000, providing excellent value for cost. Clients praise their thorough process, creativity, and responsiveness, often resulting in multiple viable name options. Their project management is consistently described as organized and effective, ensuring timely delivery of quality work.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 90 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Catchword Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Valuable Strategic Insights

      Catchword provides valuable strategic insights that go beyond naming, helping clients understand market trends and positioning strategies. Their expertise in branding is a significant asset, contributing to the overall success of their projects.

    • Positive Client Feedback

      Across various reviews, clients express high satisfaction with the outcomes of their projects with Catchword. The names and branding solutions provided often exceed client expectations, leading to successful brand launches and positive market reception.

    • Comprehensive Naming Process

      Catchword's naming process is thorough and well-structured, involving multiple rounds of ideation, stakeholder input, and trademark screening. Their methodical approach is appreciated by clients, who feel confident in the robustness and legality of the final name choices.

    • Flexibility and Adaptability

      Clients appreciate Catchword's flexibility in adapting to project changes and constraints, such as budget limitations and tight timelines. Their ability to adjust processes while maintaining quality is frequently highlighted as a strength.

    • Expert Naming Services

      Catchword is highly praised across multiple reviews for their expertise in naming and branding. Their team is capable of developing creative, unique, and effective names that align with client objectives and stand out in competitive markets. This skill is highlighted in projects involving diverse industries, from technology to healthcare.

    Catchword Reviews

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    Branding Services for SaaS Company

    • Branding
    • $10,000 to $49,999
    • Jan. 2024 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The work we did with Catchword was incredibly productive."

    Director of Global Marketing, IDEXX Laboratories
    Angela DeRusha
    • Other industries
    • Portland, Maine
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    Catchword helped the client develop a name for their new platform. They presented over 100 name options, which were all previously vetted to avoid trademark conflicts.

    Branding & Logo Design for Healthcare Investment Firm

    • Branding Logo
    • $50,000 to $199,999
    • Mar. - Sep. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They have delivered their work on time (or early), on budget, and in an extremely professional and personable manner."

    Marketing & Comms Leader, Water Street Healthcare Partners
    Kelly Zitlow
    • Healthcare
    • Chicago, Illinois
    • 11-50 Employees
    • Online Review 
    • Verified

    Catchword developed a brand name and story, a logo, a visual identity, and a series of brand assets for a healthcare investment firm. This included conducting stakeholder interviews and market analysis.

    Brand Naming & Design for Professional Services Firm

    • Branding Graphic Design Logo
    • $200,000 to $999,999
    • Feb. - Oct. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Catchword team was great to work with."

    Executive, Vaco Holdings
    Anonymous
    • Consulting
    • Nashville, Tennessee
    • 10,001+ Employees
    • Online Review 
    • Verified

    A professional services firm hired Catchword to develop a brand name and identity for their existing holding company. The team gave over 100 name options, created logos, and conducted trademark research.

    Naming & Rebranding for Marking Consulting Company

    • Branding Logo
    • Confidential
    • Jan. - June 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "I was impressed by their first-class capabilities equal to that of the largest firms with boutique-like client service."
    Founder, Chord Marketing
    Dennis Reilly
    • Advertising & marketing
    • Boston, Massachusetts
    • 1-10 Employees
    • Online Review 
    • Verified

    Catchword provided branding and naming services for a marketing consulting company. Catchword created the branding identity for three different projects, including naming, logo design, and brand guidelines.

    Branding & Logo Design for Veterinarian Software Provider

    • Branding Logo
    • $50,000 to $199,999
    • May - Oct. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "Catchword's folks were experts in both naming and design with decades of experience and a super-impressive portfolio."
    Senior Director, Veterinary Software Marketing, IDEXX
    Lauren Macleod
    • Software
    • Westbrook, Maine
    • 10,001+ Employees
    • Online Review 
    • Verified

    Catchword provided branding services for a veterinarian software provider. The team supported the naming of the client's new software platform and designed its logo. Catchword delivered a brand style guide too.

    Branding Services for Nonprofit Engineering Association

    • Branding
    • $50,000 to $199,999
    • Mar. 2022 - Feb. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We loved the energy they brought to the engagement.”

    Chief of Staff, Fullsight
    Becky Sims
    • Nonprofit
    • Warrendale, Pennsylvania
    • 11-50 Employees
    • Phone Interview 
    • Verified

    A nonprofit engineering association hired Catchword for branding services. After interviewing stakeholders, the service provider developed a new name, tagline, logo, and other visual elements. 

    Product Name for Financial Technology Firm

    • Branding Other Marketing
    • $10,000 to $49,999
    • Nov. - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword has been an invaluable partner in our efforts to name our product."

    VP & Head of Marketing, Financial Technology Firm
    Reshma Kabani
    • Financial services
    • New York City, New York
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Catchword came up with a product name that reflected a financial technology firm's strengths and resonated with their target market. They conducted linguistic and cultural screening and narrowed down options.

    Brand Names for Biotechnology Research Company

    • Branding Market Research Marketing Strategy Product Marketing
    • $50,000 to $199,999
    • Oct. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They think with a marketing brain on a macro level and take everything into consideration."

    Global Director of Marketing, Biotechnology Research Company
    Kyonda Cooper
    • Chemicals & Biotechnology
    • Mountain View, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Catchword was hired to name a biotechnology research company's product development platform and product recommendation engine. The names underwent initial screenings and were ready for trademark registration.

    Rebranding Program for Educational Book & Toy Publisher

    • Branding
    • $50,000 to $199,999
    • July - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their process is well-honed and guides clients in a way that is informative, collaborative, and fun."

    Chief Sales & Mktg Officer, Educational Development Corp
    Heather Cobb
    • Publishing
    • Tulsa, Oklahoma
    • 51-200 Employees
    • Online Review 
    • Verified

    Catchword led a rebranding program for an educational book and toy publisher. Their scope included brand strategy, positioning, name, and other design elements. They provided 100 names and 20 design options.

    Branding for Footwear & Apparel Company

    • Branding
    • $50,000 to $199,999
    • Apr. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were great, all around."

    Manager, Footwear & Apparel Company
    Anonymous
    • Consumer Products
    • Denver, Colorado
    • 501-1,000 Employees
    • Online Review 
    • Verified

    A footwear and apparel company hired Catchword to conduct a complete naming program for two of their products, including a deep discovery phase, multiple rounds of name development, and trademark prescreening.

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    Verified Client Reviews
    107
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    January 17, 2025
    Business Entity
    Business Entity Name THE CYPHER GROUP, LLC
    Jurisdiction of Formation California
    Date of Formation May 5, 1998
    Status Active
    Last Updated October 31, 2020
    ID 199812510013
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 31, 2020
    Learn More About The Clutch Verification Process

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