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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • $25,000+
  • $300+ / hr
  • 10 - 49
  • Oakland, CA
  • Founded 1998

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY

Focus

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Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate $300+ /hr
Rating for cost 4.9 /5

What Clients Have Said

Catchword's services range from $10,000 to over $200,000, providing excellent value for cost. Clients praise their thorough process, creativity, and responsiveness, often resulting in multiple viable name options. Their project management is consistently described as organized and effective, ensuring timely delivery of quality work.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $49,999 based on 90 reviews
< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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Catchword Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Positive Client Feedback

    Across various reviews, clients express high satisfaction with the outcomes of their projects with Catchword. The names and branding solutions provided often exceed client expectations, leading to successful brand launches and positive market reception.

  • Strong Project Management

    Reviewers consistently commend Catchword's project management skills. They are noted for maintaining clear communication, adhering to timelines, and managing expectations well. Clients appreciate their organized and systematic approach, which ensures smooth project execution.

  • Collaborative and Responsive

    The team at Catchword is frequently described as collaborative and responsive. Clients value their willingness to listen, adapt to feedback, and involve stakeholders throughout the process. This responsiveness contributes to a positive and productive working relationship.

  • Flexibility and Adaptability

    Clients appreciate Catchword's flexibility in adapting to project changes and constraints, such as budget limitations and tight timelines. Their ability to adjust processes while maintaining quality is frequently highlighted as a strength.

  • Comprehensive Naming Process

    Catchword's naming process is thorough and well-structured, involving multiple rounds of ideation, stakeholder input, and trademark screening. Their methodical approach is appreciated by clients, who feel confident in the robustness and legality of the final name choices.

Catchword Reviews

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Product Naming for Diagnostics Company

  • Branding
  • $50,000 to $199,999
  • Sep. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We love how they brought in the perfect balance of serious and fun."

Director Marketing Communications, Diagnostics Company
Christy Penka
  • Advertising & marketing
  • Fountain Valley, California
  • 501-1,000 Employees
  • Online Review 
  • Verified

Catchword was hired by a diagnostics company to create names for several of their new products. They had been hired for their extensive naming experience and track record of success in many industries. 

Product Naming for Medical Device Company

  • Advertising Branding
  • $10,000 to $49,999
  • Nov. 2021 - Feb. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I really enjoy that they truly listen to the feedback that's provided."

Global Marketing Communications, Boston Scientific
Megan Rudolph
  • Healthcare
  • Minneapolis, Minnesota
  • 10,001+ Employees
  • Online Review 
  • Verified

Catchword has been challenged to help a medical device company with developing their branding strategies. Their current service mainly involved a brand name for one of their products. 

Brand Renaming for Cloud Infrastructure Company

  • Branding
  • $10,000 to $49,999
  • Oct. - Dec. 2021
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They have a reputation in the industry as the best at what they do and they certainly backed it up."

CEO, Maxihost
Guilherme Soubihe
  • IT Services
  • Sao Paulo, Brazil
  • 51-200 Employees
  • Online Review 
  • Verified

Catchword carried out a full-fledged brand renaming project for a cloud infrastructure company. While their company name served them well, the client mentioned that they outgrew their previous name.

Naming Strategy for 3D Printing Services Company

  • Branding
  • $50,000 to $199,999
  • Feb. - May 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"At every step, Catchword impressed me."

Director of Marketing, Shapeways
Rhonda Giedt
  • Manufacturing
  • New York, United States
  • 201-500 Employees
  • Online Review 
  • Verified

A 3D printing services company wanted to develop a new name for their digital manufacturing platform. They hired Catchword to come up with a strategy for naming the platform as well as its different components.

Branding for Senior Home Company

  • Branding
  • $50,000 to $199,999
  • Apr. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I can’t imagine a project going more smoothly."

Senior Vice President, Senior Home Company
Anonymous
  • Healthcare
  • Madison, Wisconsin
  • 51-200 Employees
  • Online Review 
  • Verified

Catchword is working on a senior home company's branding strategies. The client is in need of a holistic, company-wide name for an important new healthcare analytics platform.

Rebranding Services for Auto Refinancing Company

  • Branding
  • $10,000 to $49,999
  • June - Aug. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were extremely client-focused, highly responsive, often very strategic, and always super personable."

Sr. Brand Marketing Manager, Auto Refinancing Company
Anonymous
  • Financial services
  • Washington, District of Columbia
  • 201-500 Employees
  • Online Review 
  • Verified

Catchword was hired by a tech-enabled auto refinancing company to create a new name for their brand. The client's previous name was limiting, and that the new name should reflect their services better.

Branding Services for Diagnostics & Therapeutics Company

  • Branding
  • $50,000 to $199,999
  • Apr. - Sep. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Mark and his team were wonderful. They were extremely responsive, highly knowledgeable, great partners and counselors."

Product Marketing AD, Diagnostics & Therapeutics Company
Anonymous
  • Healthcare
  • Boston, Massachusetts
  • 10,001+ Employees
  • Online Review 
  • Verified

Catchword had named a product for a diagnostics and therapeutics company. The project had involved defining messages, logo, identity, and packaging design.

Branding for Fintech Company

  • Branding
  • $10,000 to $49,999
  • Apr. - June 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They’re truly experts in this field and it’s apparent when you’re working with them."

CEO, Fintech Company
Anonymous
  • Financial services
  • Dallas, Texas
  • 1-10 Employees
  • Online Review 
  • Verified

Catchword was hired by a fintech company to develop a new brand name. The team conducted a naming program, an audit, stakeholder interviews, multiple rounds of name generation, and trademark prescreening.

Product Naming for Marketing Firm

  • Branding
  • $10,000 to $49,999
  • Apr. - June 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Catchword steered the team to stay open and consider what we chose and what served as an excellent brand name."

Interim Brand Director & Consultant, Marketing Firm
Kimberly Anderson
  • Other Industry
  • Santa Clara, California
  • 1,001-5,000 Employees
  • Online Review 
  • Verified

A marketing firm hired Catchword to develop a unique and trademarkable name for an end client. The firm wanted the name to work with a semiconductor company's existing product portfolio.

Renaming for Fintech Firm

  • Branding
  • $10,000 to $49,999
  • Mar. - May 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We had high expectations, and they fully delivered."

VP of Marketing, Fintech Firm
Anonymous
  • Financial services
  • New York City, New York
  • 51-200 Employees
  • Online Review 
  • Verified

Catchword helped a fintech firm rename their company. The vendor met with stakeholders, conducted thorough research, and came up with a multitude of naming options for the client to choose from.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
107
Overall Review Rating
5
Source
Clutch
Last Updated
January 17, 2025
Business Entity
Business Entity Name THE CYPHER GROUP, LLC
Jurisdiction of Formation California
Date of Formation May 5, 1998
Status Active
Last Updated October 31, 2020
ID 199812510013
Credit Report Results
International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 31, 2020
Learn More About The Clutch Verification Process

Locations (2)

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