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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • Min project size
    $25,000+
  • Hourly rate
    $300+ / hr
  • Employees
    10 - 49
  • Locations
    Oakland, CA
  • Year founded
    Founded 1998
  • Languages
  • Timezones

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY

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    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Catchword offers competitive pricing for naming services, often delivering high value with projects ranging from $10,000 to over $100,000. Clients praise their comprehensive processes, creativity, and responsiveness, frequently resulting in multiple viable name options that align with business goals.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 91 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Catchword Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Creative and Strategic Name Generation

      Catchword's creative process is highlighted as thorough and innovative, with the ability to provide a wide range of naming options that align with brand strategies and resonate with target audiences. Their strategic approach ensures names are not only creative but also meaningful.

    • Commitment to Client Satisfaction

      Catchword is committed to ensuring client satisfaction, often going above and beyond to meet client expectations. Their dedication to client success is a recurring theme in reviews, highlighting their customer-centric approach.

    • Strong Client Relationships and Collaboration

      Catchword is recognized for building strong, collaborative relationships with clients. They are described as personable, approachable, and dedicated to understanding clients' needs, which fosters a positive and productive partnership.

    • Adaptability to Client Needs and Budgets

      Catchword is noted for their adaptability to different client needs and budget constraints. They offer customized solutions that cater to specific project requirements, making them accessible to startups and large enterprises alike.

    • Expertise in Naming and Branding

      Catchword is highly praised for its expertise in naming and branding, consistently delivering high-quality names and strategic brand positioning. Clients appreciate their ability to generate unique and suitable names across various industries, from technology to healthcare.

    Catchword Reviews

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    Product Naming for Professional Services Network

    • Branding
    • $50,000 to $199,999
    • Nov. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their passion for naming is unparalleled."

    Brand Manager, PwC
    Niki Laczewski
    • Consulting
    • Chicago, Illinois
    • 10,001+ Employees
    • Online Review 
    • Verified

    Catchword provides ongoing naming services for a professional services network. Their main task is to come up with product names and one-liners that meet the client's brand guidelines and objectives. 

    Product Naming for Diagnostics Company

    • Branding
    • $50,000 to $199,999
    • Sep. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We love how they brought in the perfect balance of serious and fun."

    Director Marketing Communications, Diagnostics Company
    Christy Penka
    • Advertising & marketing
    • Fountain Valley, California
    • 501-1,000 Employees
    • Online Review 
    • Verified

    Catchword was hired by a diagnostics company to create names for several of their new products. They had been hired for their extensive naming experience and track record of success in many industries. 

    Product Naming for Medical Device Company

    • Advertising Branding
    • $10,000 to $49,999
    • Nov. 2021 - Feb. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I really enjoy that they truly listen to the feedback that's provided."

    Global Marketing Communications, Boston Scientific
    Megan Rudolph
    • Healthcare
    • Minneapolis, Minnesota
    • 10,001+ Employees
    • Online Review 
    • Verified

    Catchword has been challenged to help a medical device company with developing their branding strategies. Their current service mainly involved a brand name for one of their products. 

    Brand Renaming for Cloud Infrastructure Company

    • Branding
    • $10,000 to $49,999
    • Oct. - Dec. 2021
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They have a reputation in the industry as the best at what they do and they certainly backed it up."

    CEO, Maxihost
    Guilherme Soubihe
    • IT Services
    • Sao Paulo, Brazil
    • 51-200 Employees
    • Online Review 
    • Verified

    Catchword carried out a full-fledged brand renaming project for a cloud infrastructure company. While their company name served them well, the client mentioned that they outgrew their previous name.

    Naming Strategy for 3D Printing Services Company

    • Branding
    • $50,000 to $199,999
    • Feb. - May 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "At every step, Catchword impressed me."

    Director of Marketing, Shapeways
    Rhonda Giedt
    • Manufacturing
    • New York, United States
    • 201-500 Employees
    • Online Review 
    • Verified

    A 3D printing services company wanted to develop a new name for their digital manufacturing platform. They hired Catchword to come up with a strategy for naming the platform as well as its different components.

    Branding for Senior Home Company

    • Branding
    • $50,000 to $199,999
    • Apr. - Dec. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I can’t imagine a project going more smoothly."

    Senior Vice President, Senior Home Company
    Anonymous
    • Healthcare
    • Madison, Wisconsin
    • 51-200 Employees
    • Online Review 
    • Verified

    Catchword is working on a senior home company's branding strategies. The client is in need of a holistic, company-wide name for an important new healthcare analytics platform.

    Rebranding Services for Auto Refinancing Company

    • Branding
    • $10,000 to $49,999
    • June - Aug. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were extremely client-focused, highly responsive, often very strategic, and always super personable."

    Sr. Brand Marketing Manager, Auto Refinancing Company
    Anonymous
    • Financial services
    • Washington, District of Columbia
    • 201-500 Employees
    • Online Review 
    • Verified

    Catchword was hired by a tech-enabled auto refinancing company to create a new name for their brand. The client's previous name was limiting, and that the new name should reflect their services better.

    Branding Services for Diagnostics & Therapeutics Company

    • Branding
    • $50,000 to $199,999
    • Apr. - Sep. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Mark and his team were wonderful. They were extremely responsive, highly knowledgeable, great partners and counselors."

    Product Marketing AD, Diagnostics & Therapeutics Company
    Anonymous
    • Healthcare
    • Boston, Massachusetts
    • 10,001+ Employees
    • Online Review 
    • Verified

    Catchword had named a product for a diagnostics and therapeutics company. The project had involved defining messages, logo, identity, and packaging design.

    Branding for Fintech Company

    • Branding
    • $10,000 to $49,999
    • Apr. - June 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re truly experts in this field and it’s apparent when you’re working with them."

    CEO, Fintech Company
    Anonymous
    • Financial services
    • Dallas, Texas
    • 1-10 Employees
    • Online Review 
    • Verified

    Catchword was hired by a fintech company to develop a new brand name. The team conducted a naming program, an audit, stakeholder interviews, multiple rounds of name generation, and trademark prescreening.

    Product Naming for Marketing Firm

    • Branding
    • $10,000 to $49,999
    • Apr. - June 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword steered the team to stay open and consider what we chose and what served as an excellent brand name."

    Interim Brand Director & Consultant, Marketing Firm
    Kimberly Anderson
    • Other Industry
    • Santa Clara, California
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    A marketing firm hired Catchword to develop a unique and trademarkable name for an end client. The firm wanted the name to work with a semiconductor company's existing product portfolio.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    108
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    April 22, 2025

    Business Entity

    Business Entity Name THE CYPHER GROUP, LLC
    Jurisdiction of Formation California
    Date of Formation May 5, 1998
    Status Active
    Last Updated October 31, 2020
    ID 199812510013

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 31, 2020
    Learn More About The Clutch Verification Process

    Locations (2)

    6 - 9

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