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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • $25,000+
  • $300+ / hr
  • 10 - 49
  • Oakland, CA
  • Founded 1998

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY

Focus

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    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Catchword's services range from $10,000 to over $200,000, providing excellent value for cost. Clients praise their thorough process, creativity, and responsiveness, often resulting in multiple viable name options. Their project management is consistently described as organized and effective, ensuring timely delivery of quality work.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 90 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Catchword Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Flexibility and Adaptability

      Clients appreciate Catchword's flexibility in adapting to project changes and constraints, such as budget limitations and tight timelines. Their ability to adjust processes while maintaining quality is frequently highlighted as a strength.

    • Valuable Strategic Insights

      Catchword provides valuable strategic insights that go beyond naming, helping clients understand market trends and positioning strategies. Their expertise in branding is a significant asset, contributing to the overall success of their projects.

    • Attention to Detail

      Catchword is noted for their attention to detail in both the creative and logistical aspects of naming projects. This meticulousness ensures that all elements of the naming process are thoroughly considered, from initial ideation to final trademark checks.

    • Creative and Strategic Naming

      Clients highlight Catchword's ability to balance creativity with strategic thinking in their naming projects. The names they develop are not only innovative but also strategically aligned with the client's brand and market positioning.

    • Strong Project Management

      Reviewers consistently commend Catchword's project management skills. They are noted for maintaining clear communication, adhering to timelines, and managing expectations well. Clients appreciate their organized and systematic approach, which ensures smooth project execution.

    Catchword Reviews

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    Naming Strategy for Domain Name Buyer Brokerage Company

    • Branding
    • $10,000 to $49,999
    • May - June 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I have always respected Catchword's integrity and expertise."

    President
    Bill Sweetman, Name Ninja
    • Consulting
    • Toronto, Ontario
    • 1-10 Employees
    • Online Review 
    • Verified

    Catchword collaborated with a domain name buyer brokerage company to help a client with their renaming process. The vendor's tasks were to create a naming strategy and to handle the name creation process.

    Product Name for Technology & Data Analytics Company

    • Branding
    • $10,000 to $49,999
    • Feb. - Mar. 2021
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "They have a great process, great people, and great creative work."

    CMO & Communications Officer, Tech & Data Analytics Provider
    Anonymous
    • Software
    • Jacksonville, Florida
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    Catchword was hired by a data analytics company for a product naming project. Conducting a large ideation process, the team provided a list of names to the firm and checked each name for trademark issues.

    Naming for Market Research Firm

    • Branding
    • $10,000 to $49,999
    • Jan. - Apr. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their disciplined process made everything incredibly easy."

    SVP Growth, Hotspex
    Jonathan La Greca
    • Research
    • Toronto, Ontario
    • 51-200 Employees
    • Online Review 
    • Verified

    A market research firm collaborated with Catchword to help their client create a sub-brand. They developed a scope, identified and tested a wide range of names, and provided trademarking support.

    Naming Strategy for Professional Services Organization

    • Branding
    • $10,000 to $49,999
    • Jan. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re super-efficient and responsive, oftentimes in the face of very tight timelines."

    Sr Manager, Professional Service Company
    Anonymous
    • Other Industry
    • New York City, New York
    • 10,001+ Employees
    • Online Review 
    • Verified

    A professional services organization has been in contact with Catchword for a number of years. They chose them as a partner for a naming strategy and name development for one of their programs.

    New Product Branding for Wet Wipes Producer

    • Branding
    • $10,000 to $49,999
    • Jan. - May 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "As a testament to the quality of work, we had a very hard time narrowing down the list of names for research."

    Director Strategy & Insights, Wet Wipes Producer
    Anonymous
    • Consumer Products
    • Orangeburg, New York
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Catchword provided branding services for a wet wipes producer.  The team conducted interviews and meetings to fully understand the client's technology, how it functions, and the communication objectives.

    Naming Services for Branding Company's Client

    • Branding
    • $50,000 to $199,999
    • Jan. - Feb. 2014
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword produced scores of on-brand and creative name ideas."

    Former Associate Creative Director, SEMGeeks
    Brian Califano
    • Advertising & marketing
    • Belmar, New Jersey
    • 11-50 Employees
    • Online Review 
    • Verified

    Catchword developed a name for a branding agency's client, reviewing the existing strategy and positioning work during their own discovery phase. They presented thousands of names and did trademark screening.

    Branding & Naming Services for Medical Device Company

    • Branding
    • $10,000 to $49,999
    • Nov. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Unlike a lot of vendors we work with, Catchword really did feel very much like an extension of our group."

    Former Global Product Manager, Medical Device Company
    Anonymous
    • Healthcare
    • Kalamazoo, Michigan
    • 10,001+ Employees
    • Online Review 
    • Verified

    Catchword provides branding and naming services for a medical device company. After a discovery phase, the team created multiple rounds of names for the client to chose from.

    Naming Services for B2B Branding Agency

    • Branding
    • $50,000 to $199,999
    • Aug. 2019 - Sep. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They made it a really seamless and easy-to-understand process that everyone could get behind and understand.”

    Senior Account Executive, Spire Agency
    Marissa Dodson
    • Advertising & marketing
    • Dallas, Texas
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Catchword provided naming services to a branding agency’s clients. They assisted one client in renaming their company. For another, they helped name three new products. Deliverables included a creative brief.

    Naming Architecture & Product Naming for IT Services Company

    • Branding
    • $50,000 to $199,999
    • Sep. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword really lived up to their reputation as one of the real leaders in naming."

    Director of Product Marketing, IT Services Company
    Anonymous
    • IT Services
    • New York City, New York
    • 51-200 Employees
    • Online Review 
    • Verified

    A technology company is transitioning from an online platform to a SaaS company. They partnered with Catchword to develop a naming strategy that would encompass their growing list of products and services.

    Branding & Name Ideation for Digital Solutions Provider

    • Branding
    • $10,000 to $49,999
    • Aug. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were great and exactly what we were looking for in a naming partner!"

    Sr Dir, Global Marketing, Digital Solutions Provider
    Anonymous
    • IT Services
    • Vancouver, British Columbia
    • 10,001+ Employees
    • Online Review 
    • Verified

    A digital solution provider partnered with Catchword in order to assess the viability of their current name and description as they continue to grow and expand into a global entity.

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    Verified Client Reviews
    107
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    January 17, 2025
    Business Entity
    Business Entity Name THE CYPHER GROUP, LLC
    Jurisdiction of Formation California
    Date of Formation May 4, 1998
    Status Active
    Last Updated October 30, 2020
    ID 199812510013
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 30, 2020
    Learn More About The Clutch Verification Process

    Locations (2)

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